Trajectory

We all want to be remarkable.Your business demands it. Our communities crave it. You know you’re on the right trajectory when opportunities launch you into unexpected directions you never thought possible. Join Kate Volman and fellow marketing strategist Kyle Sexton every week as we explore ideas you’re not considering, share stories from others like you who despise mediocrity, and discover how whatever you’re building has the power to change your business. Change your community. Change your trajectory.

The Problem with Advice 12/12/2019

The Problem with Advice The problem with advice is that people love to "should" on your ideas, but they aren't the people you should be listening to. Kate and Kyle give practical ideas on how to seek out advice from the right people. /episode/index/show/trajectory/id/12383525

Six Mental Triggers for Better Marketing 09/26/2019

Six Mental Triggers for Better Marketing There are six different ways you can compel your future clients to pull the trigger on buying from you. The more of these you can use in your marketing, the higher your conversion rate. Kate loves that Kyle finally brought a list. It makes him look prepared. 1. Scarcity: Bonuses go away or the option to buy disappears. 2. Authority: Like when people walk up to you on stage after a talk, you've demonstrated authority. 3. Community: The tribe will lead them to buy 4. Anticipation: It's coming! This is great for events and other date-related marketing activities, like launches, previews, and new editions. 5. Reciprocity: That feeling you get when you feel like you got so much value for free that you want to contribute. Freemium models are using this tactic. 6. Social Proof: Look at all the brands this expert has worked with! I see people I know at her conference! People are sharing the brand and messages... Get Trajected! /episode/index/show/trajectory/id/11408927

The Fight Over Marketing Automation 09/13/2019

The Fight Over Marketing Automation Kate and Kyle argue about whether or not marketing automation is working. Kyle admits he's been using Kate's email address to sign up for random marketing emails. /episode/index/show/trajectory/id/11321660

Tech tools to keep you organized 08/01/2019

Tech tools to keep you organized Kate loves her scheduling app and Kyle loves his too. But they are different. Maybe we should battle? Scheduling software can make you more accessible to your clients or team. As Kyle always says, "If you're easy to love, you're easy to share." #winning Kyle thinks you should pay for the free tech tools you love to use. What the... ?! Find out the easiest shortcuts for scheduling and for video conferencing users, Zoom.us etc. Because if you're easy to love, you're... oh wait we covered that. Kate wants to make sure ya'll are using Evernote. The functionality is different than Google Drive. Kyle uses it to replace notes he used to create in MS Word. Kyle also NO LONGER uses MS Word for contracts, agreements and sales docs. What's the tech that you love? /episode/index/show/trajectory/id/10788245

Are you hiring? Or recruiting? 07/24/2019

Are you hiring? Or recruiting? Kate's company is hiring. Kyle is thinking about applying. /episode/index/show/trajectory/id/10641395

Mentorshipping 07/10/2019

Mentorshipping Do you have a mentor? Several, perhaps? While you're looking up, remember that others are looking up at you. Why not bring them up with you? This episode is all about Mentorshipping: Mentoring your audience in a more personal way. So that whole thing about, "Don't look down?" Look down and help them up. /episode/index/show/trajectory/id/10789784

Storytelling & Copywriting 06/14/2019

Storytelling & Copywriting People buy things after they read words that convince people to buy things. You've been working on your visual identity but totally missed the importance of good copywriting. Kyle recently discovered the value of having compelling copy and now he sees poor copy everywhere. He hired Victoria, she worked her magic with words, and now you've got to meet her. This is all about story and the role you play in your own. /episode/index/show/trajectory/id/10252628

Scheduling Your Year 06/07/2019

Scheduling Your Year Kyle has been way behind in the production schedule for Trajectory, so Kate suggested we talk about scheduling and time management. Our friend Eric Ryan has been growing his business while never sacrificing time with his wife and kids and dog - and he offered to share his annual scheduling system with us. Before Kyle could say yes, Kate said, "Uh, yes PLEASE for Kyle." It was awkward. Focus days, Off days, Buffer days. Colored stickers. Office Depot calendars. It's a simple plan and it can work for you, too. /episode/index/show/trajectory/id/10252586

Simplicity vs More Ideas 02/21/2019

Simplicity vs More Ideas Kyle's in his new studio and accidentally used the wrong microphone. And we wish there was a simplicity metaphor in the mistake, but... /episode/index/show/trajectory/id/8735801

Inbound vs Content Marketing World 09/07/2018

Inbound vs Content Marketing World Kate chose Content Marketing World for her professional development and broke into the speaker lounge. Kyle chose Inbound and went to all of his sessions and networked in the elevator. Boston is not afraid of the beard. Kate name-drops. Kyle takes notes. Today's challenge: Identify your own professional development opportunity for 2019 and take steps to get there. #gettrajected /episode/index/show/trajectory/id/7017228

When is Your Think Week? 06/04/2018

When is Your Think Week? Get unplugged, or plug in to a network of smart peeps /episode/index/show/trajectory/id/8727056

Can Your Marketing Machine Use a Trigger? 01/02/2018

Can Your Marketing Machine Use a Trigger? Kate cries a little tear at the thought that not everyone wants to be remarkable. /episode/index/show/trajectory/id/6342460

The Gift of Time 12/28/2017

The Gift of Time Kate makes another reference to Juicy Jeremy while she teaches Parkinson's Law and SMART goals. (1:30) /episode/index/show/trajectory/id/6437877

What Happens When It Doesn't Work? 12/26/2017

What Happens When It Doesn't Work? Kate is crushing on Tara Brach's book Radical Acceptance. Kyle goes on a tangent to talk about Net Promoter Scores (again) and Kate makes a face (12:40) as she pretends he's on topic. /episode/index/show/trajectory/id/6435139

What Business Owners Can Learn from Comedians 12/26/2017

What Business Owners Can Learn from Comedians Testing in a small audience before you hit the big stage /episode/index/show/trajectory/id/6184864

Is Your Client Good for Your Business? 12/22/2017

Is Your Client Good for Your Business? Identify your ideal clients /episode/index/show/trajectory/id/6184855

A Thousand True Fans 12/21/2017

A Thousand True Fans Get people to come back into your business using concepts described by A Thousand True Fans by Kevin Kelly. /episode/index/show/trajectory/id/6097497

Expand Your Network 12/18/2017

Expand Your Network /episode/index/show/trajectory/id/6097484

Community Building Makes a Comeback 12/12/2017

Community Building Makes a Comeback /episode/index/show/trajectory/id/6097457

Shipping Your Project 12/05/2017

Shipping Your Project /episode/index/show/trajectory/id/6097443

Consume or Create 12/04/2017

Consume or Create When you consume content, does it prevent you from creating it? Kate and Kyle explore what it takes to be creative. /episode/index/show/trajectory/id/6009368

How REI and Slash Fitness Create Community 11/28/2017

How REI and Slash Fitness Create Community In this preview episode, which is almost like a real episode: /episode/index/show/trajectory/id/5985721

Trajectory

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