A Third Eye View of Emerging Markets

Emerging markets are fast-changing and full of hope; from expanding middle classes to the empowerment of women, from changing youth culture to meaningful longevity. While growing interconnectivity and the data revolution further accelerate the speed of change, predicting and understanding upcoming trends require a deep understanding of people and their cultures. Tassos Stassopoulos spends weeks visiting the homes of consumers in Emerging Markets to understand their beliefs, values and aspiration. In this series he shares his insights.

Growing environmental awareness in EM and other trends to watch 12/15/2023

Growing environmental awareness in EM and other trends to watch Emerging Market are changing fast, but while some topics and challenges might be shared with the developed world, the solutions are often starkly different. In this podcast Mike Ivatt discusses with Tassos the growing importance of environmental awareness in Emerging Markets, and why EMs might be better placed to find the answers to environmental challenges. They also discuss the trends to watch in the years ahead, and where the Trinetra team will be heading for their next Immersions research v /episode/index/show/trinetra/id/13029683

Gita Ghate: India's consumers are changing 10/18/2022

Gita Ghate: India's consumers are changing India’s consumer patterns are shifting faster than ever, accelerated by a changing post-Covid mindset. To ensure these trends and cultural behaviours are fully understood, our team is heading back to India in December 2022 for an ethnographic research study. In this podcast Tassos Stassopoulos and Gita Ghate, Managing Director of ethnographic research firm Third Eye discuss the changing mindset of Indian consumers and possible areas for the study. /episode/index/show/trinetra/id/24722796

Why ethnography is more important than ever 09/08/2022

Why ethnography is more important than ever Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and why immersion studies are as important than ever. /episode/index/show/trinetra/id/24315150

Inflation, PIX & pets: Brazil’s changing consumer habits 07/12/2022

Inflation, PIX & pets: Brazil’s changing consumer habits Which new habits will remain post COVID, how are consumers reacting to rising inflation and why have the pets come in from the cold? Tassos Stassopoulos shares the insights from his recent immersion trip to Brazil and discusses the wide-reaching impact of the digital banking revolution sweeping Latin America’s largest economy. /episode/index/show/trinetra/id/23707793

Spotting trends in an anxious world 11/16/2020

Spotting trends in an anxious world Covid-19 has fundamentally changed the world, our habits and behaviours. How do you distinguish between consumer trends which are set for the long-term and those which will evaporate once the pandemic recedes? Mike Ivatt and Tassos Stassopoulos discuss finding trends in an anxious and socially distanced world, using digital ethnography. /episode/index/show/trinetra/id/16834094

Spotting trends in an anxious world 11/16/2020

Are EMs about to benefit from a longevity dividend? 06/23/2020

Are EMs about to benefit from a longevity dividend? It is often assumed that growth in EMs stems from the expanding youth population. On-the-ground insights, however, point to an overlooked longevity dividend, where people in urban areas carry on working to an older age, even starting new businesses, in order to continue making connections and contributing; earning the respect previously given by virtue of age alone. In this podcast Tassos Stassopoulos discusses on-the-ground insights, and what it means for EM investment, with Gita Ghate, founder Third Eye. /episode/index/show/trinetra/id/14936354

Investing in the time of COVID-19 04/01/2020

Investing in the time of COVID-19 The market volatility resulting from the coronavirus pandemic is unlike anything faced by investment managers in modern time. In this podcast Jonathan Ramsay of InvestSense and Tassos Stassopoulos discuss investing with a long term view during times of volatility, the art or contrarian stock picking and managing client money in these challenging times. The views expressed herein do not constitute research, investment advice or trade recommendations. /episode/index/show/trinetra/id/13810007

Seeing the bigger picture 11/04/2019

Seeing the bigger picture What can investors learn from ethnographic research to help in understanding the bigger picture in Emerging Markets? In this podcast Tassos Stassopoulos and Gita Ghate, Founder and CEO of Third Eye, talk about the importance of avoiding biases when listening to consumers, how Indian society is changing, and where Gita sees the next big trend in this fast-growing nation. /episode/index/show/trinetra/id/11906600

The Power of Small Samples 10/16/2019

The Power of Small Samples How can you spot emerging consumer trends before they show up in statistics? This podcast focuses on ethnography, the processes involved with finding the right people to build a holistic picture on future trends. To understand more about how these powerful, relevant insights are generated, Tassos Stassopoulos speaks to Gita Ghate, Third Eye’s founder, about her many years working with global consumer companies to understand trends in India. /episode/index/show/trinetra/id/11665619

The End of Western Cultural Imperialism 09/30/2019

The End of Western Cultural Imperialism Societies in Emerging Markets are changing, but many people assume that with modernisation comes westernisation. In this podcast Tassos Stassopoulos talks to Mike Ivatt about how the increasing ability for countries to produce their own content leads to the development of their own identities, staying connected to their values rather than following the same path as the West. /episode/index/show/trinetra/id/11450039

When Statistics Lie 05/22/2019

When Statistics Lie Big data can mislead or miss trends, especially in fast-changing Emerging Markets. In this podcast we discuss how data helps you to understand what’s happening, but not why it’s happening, so can lead you to the wrong conclusions. Ethnographic research helps to understand why things happen, and to spot upcoming trends before they show up in the statistics. /episode/index/show/trinetra/id/9878651

Branded Faith 04/08/2019

Branded Faith In this podcast Tassos Stassopoulos discusses how brands with cultural or religious underpinning can connect with EM consumers through their values, leaving multinationals behind. We consider the impact that change has on people in Emerging Markets, and how fast change leads consumers to turn to simpler more natural products aligned with their values, albeit in a continually-changing world. /episode/index/show/trinetra/id/9315002

Women Effect in Emerging Markets 02/07/2019

Women Effect in Emerging Markets Women’s empowerment is one of the biggest themes across emerging markets today. Its impact will change people’s lives, and will affect consumer trends, and even societies. In this podcast, Tassos Stassopoulos explains how the trend is developing under the radar of national statistics and market data, which misses the silent revolution of female homepreneurs and how fintech is set to further boost women’s empowerment in emerging markets. /episode/index/show/trinetra/id/8560070

A Third Eye View of Emerging Markets

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