Sarah Hall and Stephen Waddington on the business and opportunity for marketing, public relations and social media.
info_outline #FuturePRoof podcast: LinkedIn porn, don’t do it kids 03/18/2019
#FuturePRoof podcast: LinkedIn porn, don’t do it kids In this edition Sarah and Stephen discuss: Tim Berners-Lee and the Internet at 30; the House of Lords Select Committee report on Internet regulation; Senator Elizabeth Warren‘s blast at tech platforms in Presidential bid; Facebook and Instagram outage; the Organ Donation 'opt out' bill receives Royal Assent; Red Nose Day backlash; International Women’s Day washing; #CommsSchool on how to blog; and environmental activist Greta Thunberg.
info_outline #FuturePRoof podcast: Socially Mobile 02/17/2019
#FuturePRoof podcast: Socially Mobile In this latest edition of the #FuturePRoof podcast we ask whether the Fyre Festival was less a PR disaster or more bad business. We explore the Edelman Trust Barometer and find good news for employee advocacy. Professional blogging is changing as people find news ways to create content and build networks. There’s a new initiative from the CIPR on procuring professional services and the PRCA has launched a virtual agency group. Stephen’s created a virtual school to help students build their professional profile and get ahead, and Sarah’s launching a charity to tackle social mobility through educational grants.
info_outline #FuturePRoof podcast (Series 2, Ep 4): A conversation at BledCom 07/08/2018
#FuturePRoof podcast (Series 2, Ep 4): A conversation at BledCom Sarah Hall and Stephen Waddington talk about the highlights of BledCom 2018, the 25th international public research symposium. Presentations and panel discussions tackled the conference headline - A World in Crisis: The Role of Public Relations. Sarah and Stephen talk about PR for good and bad, media, professionalism, organisational purpose, education and the relationship between academia and practice.
info_outline #FuturePRoof podcast (Series 2, Ep 3): Celebrating the NHS at 70 and the future of healthcare 05/30/2018
#FuturePRoof podcast (Series 2, Ep 3): Celebrating the NHS at 70 and the future of healthcare In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss: the value of earned media and the Royal Wedding; Twitter timeline troll tweaks; WPP post-Sorrell; the impact of tech on PR skills; Facebook’s dating app; Google Home Assistant and other robots; Childish Gambino’s This is America; the Government Communication Plan 2017/18; a new Platinum podcast with Prof Anne Gregory and Dr Jon White on PR as a management discipline; and the Cluetrain Manifesto.
info_outline #FuturePRoof podcast: stop posting shit on the internet 04/24/2018
#FuturePRoof podcast: stop posting shit on the internet In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss the CIPR; Facebook; Wetherspoons; #AIinPR; and the #FuturePRoof NHS project.
info_outline #FuturePRoof podcast: how was half term for you? 02/18/2018
#FuturePRoof podcast: how was half term for you? In this edition of the podcast Sarah Hall and Stephen Waddington discuss accountable leadership in the charity sector; persuasion and polarised media; influencing Brexit; the PRCA’s diversity toolkit; tech in public relations; and upcoming events.
info_outline #FuturePRoof podcast: celebrating the CIPR and the NHS at 70 10/21/2017
#FuturePRoof podcast: celebrating the CIPR and the NHS at 70 #CIPR70, Twitter discourse, the implications of a declining regional media on society, a new #FuturePRoof project, and new contributions are all among the topics discussed on the latest podcast.
info_outline #FuturePRoof podcast: waterproofs and winter clothes 09/05/2017
#FuturePRoof podcast: waterproofs and winter clothes The PRCA's ruling on Bell Pottinger, OFCOM and European Communication Monitor reports, the CIPR election, social media platform updates, and Twitter's application as a customer service tool are all among the topics discussed on the latest #FuturePRoof podcast.
info_outline #FuturePRoof podcast: an afternoon snifter 05/05/2017
#FuturePRoof podcast: an afternoon snifter Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed by Sarah Hall and Stephen Waddington on the latest #FuturePRoof podcast.
info_outline #FuturePRoof podcast: squeaky toys 03/28/2017
#FuturePRoof podcast: squeaky toys Sarah Hall and I recorded a new edition of the #FuturePRoof podcast this week. Here’s what you’ll learn. Big Mac Twitter hack The McDonalds corporate Twitter account posted a tweet criticising President Trump earlier in the month. It was live for around 20 minutes before it got pulled. The management of social media accounts must be incorporated into corporate governance. Use two-factor authentication for the highest level of security. How to fight flawed metrics in public relations Advertising Value Equivalent (AVE) festers as a public relations metric. AMEC’s data suggests that around 20% of organisations worldwide still use AVE. In 2016 AMEC created an Integrated Evaluation Framework that works across all forms of integrated communications. It includes a comprehensive website of resource material and a free interactive tool. Please use it. Three things we need to fix about the internet Sir Tim Berners-Lee wrote an op ed on the 28th anniversary of the Internet citing three things that we need to do to save it. He said that privacy and the harvesting and use of personal data; the sharing of misinformation; and the transparency of political ads all need urgent attention. Crowdsourcing input for a global public relations capabilities framework The University of Huddersfield team developing a global competency framework for public relations is crowdsourcing input from practitioners to help develop its work. The team is building on the work of the Global Alliance to establish a skills matrix for entry-level and mid-level practitioners. The online survey take 10 minutes to complete. Please lend your support. CIPR State of the Profession survey: a profession coming of age but with issues to address The 2017 CIPR State of the Profession survey highlights the benefit of education and learning in public relations. Practitioners committed to qualifications and learning and development earn more. In less positive news, the survey also reports that the gender pay gap persists, with a £5,784 salary discrepancy in favour of men. Mental illness in public relations ignored or treated as a performance issue A #FuturePRoof report published by the PRCA explores the mental health of the public relations profession. It attempts to characterise the issue, signpost potential solutions, and identify best practice. A wide range of issues were identified as symptoms of poor mental health in the workplace ranging from absent mindedness to anxiety, and from anger to depression. Best practice recommendations are included for employers and employees. Planning for the CIPR’s 70th anniversary Sarah is President of the CIPR next year. It’s the 70th anniversary of the Institute. She’s been working with a committee of Fellows led by Simon McVicker to celebrate the anniversary. Planned activities include a celebratory service and reception; Sir Stephen Tallents Memorial Lecture; an anniversary conference; and a year-long initiative to celebrate public relations pioneers. #FuturePRoof at #PRfest #PRfest is a two day festival created by Laura Sutherland that takes place in Edinburgh on 15 and 16 June. Sarah’s speaking about public relations as a management discipline and I’m running a workshop on influencer relations. You’ll find further information on the #PRfest website. About the #FutureProof podcast #FuturePRoof was founded in 2015 by Sarah Hall as community initiative to explore the future of public relations and its contribution to organisations as a management discipline. The project has published two books and numerous reports. A third book is in the works. If you enjoyed this podcast please subscribe via iTunes. If you've comments about the show please say hello via Twitter to @hallmeister and @wadds.
info_outline Sarah Hall on the CIPR election campaign trail 09/05/2016
Sarah Hall on the CIPR election campaign trail Sarah Hall in conversation with Stephen Waddington on her motivation and plan for standing as CIPR President for 2018. For more information please visit: www.sarahhallconsulting.co.uk/cipr-election/
info_outline PR Census, mental health, community of practice, second book in the works, and more… 06/12/2016
PR Census, mental health, community of practice, second book in the works, and more…