The Firebelly Social Show
The Firebelly Social Show features food and beverage brands that are on a mission to make the world better.
info_outline
Crafting Identity: Anna Ison on Design, Culture, and Entrepreneurship
08/08/2025
Crafting Identity: Anna Ison on Design, Culture, and Entrepreneurship
Anna Ison is the Founder and Principal Creative at Auros Design, a studio specializing in strategic packaging and brand design for CPG brands. Her firm helps brands grow through memorable visual identities, packaging, and portfolio architecture that stand out on the shelf and align with brand strategy. With over 20 years of experience at top-tier NYC agencies, Anna brings big-brand sophistication into a nimble, hands-on studio model. She’s also collaborated with firms such as Jones Knowles Ritchie, Dragon Rouge, Pearlfisher, and Happy Family Brands. In this episode… Design is often the first handshake a brand has with its consumer. For food and beverage companies trying to stand out in crowded aisles, packaging can make or break the buying decision. How do emerging brands create designs that not only catch the eye but also earn lasting loyalty? According to Anna Ison, a veteran CPG brand and packaging designer, winning on the shelf requires blending artistry with strategy to create packaging that communicates a product’s purpose. She highlights the importance of building brand longevity by focusing on distinctive assets instead of fleeting trends. By guiding passionate founders, she transforms their vision into packaging systems that scale across portfolios and resonate with consumers. On this episode of the Firebelly Social Show, Duncan Alney talks with Anna Ison, Founder and Principal Creative at Auros Design, to discuss designing food and beverage brands that win on the shelf. They explore how strategic packaging drives brand recognition, why longevity matters more than trends, and the power of cohesive portfolio systems. Anna also shares her journey as a minority creative and advises on building courage in design.
/episode/index/show/wearefirebelly/id/37727595
info_outline
Jordan Buckner On Supporting Emerging Brands
08/01/2025
Jordan Buckner On Supporting Emerging Brands
Jordan Buckner is the Founder of Foodbevy, an online community that helps food and beverage entrepreneurs grow from startup to scale through education, networking, and curated resources. As a serial entrepreneur and startup advisor, he is passionate about elevating minority-owned and women-led brands in the CPG space. He launched Foodbevy in April 2020 to reduce gaps in access to suppliers, investors, retail buyers, and tools for emerging brands. In this episode… Breaking into the food and beverage industry is tough, especially for first-time founders. Between sourcing, packaging, and scaling, the learning curve can feel endless and isolating. So how can emerging brands gain traction without losing momentum? According to Jordan Buckner, a veteran entrepreneur who built multiple CPG companies from the ground up, the key is access to knowledge, community, and strategic resources. He highlights how so many early-stage founders face steep disadvantages due to a lack of industry connections or insider know-how. By simplifying the journey through curated tools and networks, entrepreneurs are better equipped to avoid burnout and scale smartly. On this episode of the Firebelly Social Show, Duncan Alney talks with Jordan Buckner, Founder of Foodbevy, about how he empowers emerging brands with practical tools and a strong support network. Jordan explains why community matters more than ever, how to use LinkedIn strategically, and what separates successful founders from the rest. He also shares insights into the Foodbevy Insider Box and how it drives product discovery.
/episode/index/show/wearefirebelly/id/37631905
info_outline
Mike Levinson On Food Service & Alternative Channels For Emerging Brands
07/25/2025
Mike Levinson On Food Service & Alternative Channels For Emerging Brands
Mike Levinson, RD, is the Founder of FS Octopus, a Colorado-based consultancy helping emerging CPG brands break into foodservice and alternative channels through strategic distribution, marketing, and channel positioning. With over 25 years of experience across foodservice and retail — from startups like CAULIPOWER to large-scale operations like Performance Food Group and Palermo’s Pizza — he brings deep industry insight. A registered dietitian by training, Mike leverages his nutrition background and extensive supply chain expertise to guide brands through the complex foodservice landscape — from universities and restaurants to hotels and military contracts. He’s also a prolific content creator and thought leader with tens of thousands of LinkedIn followers, known for his direct, no‑BS approach to channel growth. In this episode… Most emerging food and beverage brands chase retail, only to hit roadblocks like slotting fees, chargebacks, and stiff competition from private labels. With limited budgets and crowded shelves, they often overlook more accessible, scalable opportunities. So how can CPG brands grow without getting lost in a sea of sameness? Mike Levinson, a seasoned CPG sales strategist and food service expert, encourages brands to focus on nontraditional growth channels. He lays out a clear framework for thriving in food service through eight alternative “tentacles,” including convenience stores, micro-markets, college campuses, and corporate pantries. He emphasizes refining target markets to the niche level, building emotional brand connections through social media, and establishing traction in smaller markets before chasing national distribution. Mike also shares how his new cohort-based Octopus Method helps brands navigate these channels efficiently, with fewer risks and better outcomes. On this episode of the Firebelly Social Show, Duncan Alney talks with Mike Levinson, Founder of FS Octopus, about how emerging brands can win outside of traditional retail. Mike explains why most brands fail in retail, how to build distribution through alternative food service channels, and what makes a product truly market-ready. He also discusses hyper-specific audiences, the role of emotional branding, and leveraging LinkedIn for growth in the CPG sector.
/episode/index/show/wearefirebelly/id/37543290
info_outline
Belle Sharon On Science, Art & Family
07/18/2025
Belle Sharon On Science, Art & Family
Belle Sharon, PhD, MBA, is the Co‑founder and President of Belle’s Gourmet Popcorn, a Dallas-based, small-batch popcorn brand celebrated for its clean ingredients and bold, flavor-driven approach. With a background in food science, microbiology, food safety, and regulatory compliance, she leads ingredient sourcing and recipe development, ensuring all products meet FDA standards. Under her leadership, Belle’s has earned national acclaim by winning Best in Show for Matcha Latte and Best Salty Snack for Dubai Chocolate at the 2025 Sweets & Snacks Expo. In this episode… Breaking into the competitive snack food market with a mission-driven brand is no small feat, especially when trying to balance clean ingredients, family values, and innovation. Many entrepreneurs in the food space struggle to scale production while staying true to their principles. How can a small family-run company compete with national snack brands without compromising quality or identity? Belle Sharon, a scientist with a PhD in molecular biology and an MBA, shares how she leveraged her expertise in food safety and compliance to create craveable, better-for-you popcorn. She discusses how her family, especially her young son, played a key role in inspiring a full brand reimagining, leading to a cleaner label, inventive new flavors, and character-driven branding. Belle also offers insights into running a business as a mom, keeping innovation agile with a small team, and collaborating with universities to develop young talent. On this episode of the Firebelly Social Show, Duncan Alney talks with Belle Sharon, Co-founder and President of Belle’s Gourmet Popcorn, about how family and food science drive brand transformation. Belle explains the motivation behind their rebrand, the importance of consumer trust, and how her team stays ahead of trends. She also discusses the snack aisle challenges, personality-driven flavors, and retail expansion.
/episode/index/show/wearefirebelly/id/37453615
info_outline
Gregory Willis: Flavors, Innovation & The Green Suit
07/11/2025
Gregory Willis: Flavors, Innovation & The Green Suit
Gregory Willis is the Founder and President of Senspire, the company behind Flavor Studio — a cloud-based platform helping food and beverage companies accelerate innovation through tools for recipe development, nutritional analysis, sensory testing, and project management. He is a creative entrepreneur and flavor scientist who has built a career at the intersection of food, technology, and design. Earlier in his career, Gregory served as COO at Treasure8, where he led the development of patented dehydration technologies to reduce food waste and improve access to nutrition. He also authored The Language of Flavor, a book that explores the creative science behind taste. In this episode… Bringing a new food or beverage product to market is often slowed by disjointed systems, manual processes, and a lack of cohesive tools for innovation. Companies face challenges like managing formulation data, creating compliant nutrition labels, and maintaining consistency in sensory testing — all while trying to move quickly and stay competitive. How can brands streamline product development and drive innovation without sacrificing accuracy or creativity? Gregory Willis, a seasoned chef turned food tech innovator, shares a path forward by offering practical solutions to unify and accelerate innovation. He emphasizes the need for integrated platforms that replace outdated tools such as spreadsheets, allowing teams to manage formulation, nutrition, and sensory data in one place. He encourages brands to stay grounded in purpose-driven innovation, avoid chasing every trend, and focus instead on creating tools that reflect real customer needs. From ideation using a recipe database of over one million entries to automated PDF data extraction, Gregory’s approach centers on working smarter — not harder — and putting the user experience first. On this episode of the Firebelly Social Show, Duncan Alney interviews Gregory Willis, Founder and President of Senspire, about the future of food innovation. Gregory discusses how data integration drives smarter product development, the dangers of trend-chasing, and his philosophy on building for the whole industry. He also touches on customer-led feature design, mentorship through LinkedIn, and the art of standing out on the trade show floor.
/episode/index/show/wearefirebelly/id/37371570
info_outline
Jay Baer On The Tequila Seekers
07/04/2025
Jay Baer On The Tequila Seekers
Jay Baer is the Co-founder of Slingshot, a network of craft tequila brands dedicated to authenticity, quality, and culture. He is a renowned business growth and customer experience strategist, celebrated for his dynamic keynote speeches and best-selling marketing books. A seventh-generation entrepreneur, Jay has built five multimillion-dollar companies and advised over 700 brands, including Caterpillar, Nike, 3M, Oracle, and adidas. He also hosts The Spirit Guides, a show that delves into the stories of prominent spirit creators. In this episode… Many food and beverage brands struggle to stand out in the rapidly expanding tequila market. As consumer preferences evolve, brands often rely on outdated anecdotes and fail to understand the real drivers of purchasing behavior. How can tequila brands leverage authentic consumer insights to build loyalty and grow in such a crowded space? Jay Baer, the world's number two tequila content creator, offers actionable insights for brands aiming to connect with today’s tequila seekers. He emphasizes social media as the dominant discovery channel for consumers and highlights the growing demand for additive-free, sustainable, and authentically produced tequilas. He advises brands to invest in storytelling, build direct relationships with their audience, and focus on distribution strategies beyond traditional retail. Jay also encourages tequila brands to collaborate and share resources to grow the craft tequila category. On this episode of the Firebelly Social Show, Duncan Alney interviews Jay Baer, Co-founder of Slingshot, about the evolving craft tequila landscape. Jay explains how tequila seekers discover brands, what they value most, and the critical role of peer collaboration. He also shares insights on price sensitivity, the power of social media, and the importance of storytelling in building a memorable tequila brand.
/episode/index/show/wearefirebelly/id/37281465
info_outline
Brooks Addington On How TÖST Is Adding Meaning To The World
06/27/2025
Brooks Addington On How TÖST Is Adding Meaning To The World
Brooks Addington is the CEO of TÖST Beverages, a company renowned for its sophisticated, non-alcoholic sparkling beverages. With over two decades of experience in consumer goods and finance, he has successfully expanded TÖST's distribution to over 10,000 accounts across all 50 US states and eight countries. Under his leadership, TÖST has partnered with major national retailers such as Whole Foods Market, Sprouts, HEB, and Walmart. Additionally, Brooks serves as a board member and founding partner of the Adult Non-Alcoholic Beverage Association (ANBA), contributing to the growth and development of the non-alcoholic beverage sector. In this episode… Many people seeking alcohol-free options at social gatherings often find themselves left out, relegated to drinking basic sodas or sparkling waters that lack the sophistication and sense of occasion offered by traditional alcoholic beverages. This exclusion can make celebrations feel incomplete for non-drinkers. How can beverage makers create products that foster inclusivity without sacrificing the celebratory experience? Brooks Addington, a seasoned leader in building premium beverage brands, shares how he and his team recognized this gap and developed sophisticated, non-alcoholic sparkling drinks to elevate social occasions. He stresses that creating these products requires patience, as evidenced by their meticulous multiyear development process and over 75 product iterations. Brooks also highlights the significance of making these drinks accessible through thoughtful pricing and packaging, ensuring everyone can participate in the celebration. On this episode of the Firebelly Social Show, Duncan Alney talks with Brooks Addington, CEO of TÖST Beverages, about building inclusive, alcohol-free celebrations. Brooks discusses how meaningful occasions can be elevated without alcohol, shares insights into product development and market trends, and explores the role of pricing in accessibility. He also talks about product launches, cultural shifts in drinking habits, and the importance of community connection.
/episode/index/show/wearefirebelly/id/37174265
info_outline
[Sweets And Snacks Show] How Founders Are Transforming The Snack Aisle
06/20/2025
[Sweets And Snacks Show] How Founders Are Transforming The Snack Aisle
Paul Fricke is the Co-founder of Nomad Snacks, a company renowned for its globally inspired popcorn flavors that blend culinary creativity with adventurous spirit. Under his leadership, Nomad Snacks has garnered multiple accolades, including the Most Innovative New Product Award at the Sweets & Snacks Expo in Indianapolis. In addition to his work in the food industry, Paul is the Founder and Managing Partner of Fricke & Barnes Law, a Carlsbad-based boutique law firm serving businesses across a wide range of industries. Daniel Sobek is the Co-founder of Nomad Snacks, where he channels his culinary expertise to craft globally inspired popcorn flavors. A classically trained chef with a strong background in barbecue, he brings a unique blend of traditional techniques and innovative flavor development to the snack industry. His commitment to quality and creativity has helped Nomad Snacks earn multiple awards. Beyond Nomad Snacks, Daniel has made significant contributions to the culinary scene in San Diego, notably as the Owner and Executive Chef of The Corner Drafthouse, a modern American gastropub. Oliver Sindlev is the Co-founder and CEO of Smood Sweets, a Miami-based startup reimagining nostalgic candy flavors using whole-food ingredients like dates. He is also the Vice President at Dr Smood, a health-focused café and food brand known for its organic, nutrient-rich offerings. Oliver’s entrepreneurial journey reflects his commitment to making indulgent treats healthier without compromising on taste. With Smood Sweets, he aims to bring a better-for-you approach to the candy aisle, blending wellness with fun. Mark Tarner is the Founder and Owner of South Bend Chocolate Company, which has grown from producing three Notre Dame-themed confections into a regional brand offering over 500 products across multiple retail locations in Indiana, Michigan, and Ohio. Under his leadership, South Bend Chocolate Company has become a major regional employer and tourist draw, with factory tours, a café dubbed the “World’s Largest Chocolate Store,” and even a chocolate museum. A visionary with Midwestern grit, Mark has garnered numerous accolades throughout his career, including Entrepreneur magazine’s Top 30 Franchises, the Sagamore of the Wabash Award, and Ernst & Young’s Great Lakes Retail Entrepreneur of the Year. Kristen Gilkison is the Founder and CEO of Timbar, a protein bar company based in Zionsville, Indiana, dedicated to creating clean, gluten-free snacks that don't compromise on taste. A Physician Assistant by training, she was inspired to develop Timbar after her diagnosis with celiac disease and other food allergies, which highlighted the lack of nutritious and flavorful options in the market. Combining her medical background with a passion for baking, Kristen formulated plant-based bars sweetened with honey, free from major allergens, and rich in protein and fiber. Since launching Timbar, she has expanded the brand's presence through local retailers, Amazon, and community events, collaborating with organizations like the Butler University women's basketball team to promote healthy snacking. Maxi Heidenblut is the Founder and CEO of Häppy Candy, a New York-based startup redefining gummy candy with 70% less sugar, no artificial sweeteners, and 100% vegan ingredients. She was inspired to create a cleaner, better-tasting candy after being diagnosed with an autoimmune condition that required her to reduce her sugar intake. Maxi holds a nutrition science certificate from Stanford and worked in asset management before launching Häppy Candy in 2024. Under her leadership, the brand has expanded to over 300 US retail locations and gained national attention for its commitment to taste, transparency, and wellness. Yechiel Weiss is a senior leader at Stern’s Bakery, a Brooklyn-based bakery known for its wide array of traditional Jewish baked goods. The bakery has a rich history, with roots tracing back to Hungary and a legacy spanning five generations. Today, Stern’s Bakery continues to be celebrated for its artisanal craftsmanship, highest kosher standards, and carefully sourced ingredients — from challahs and babkas to rugelach, cakes, and seasonal specialties. In this episode… Launching a food or snack brand is more competitive than ever, with crowded aisles, rising ingredient costs, and constant innovation required to stay relevant. So, how do small companies stand out, scale quickly, and maintain their core values and product quality in such a fast-paced industry? Food entrepreneurs reveal key insights from the frontlines of brand-building. Paul Fricke and Daniel Sobek emphasize that innovation — like bold flavor development and packaging — is central to capturing attention, while agility enables rapid testing and refinement. Oliver Sindlev leans on nostalgia and healthy ingredients to introduce an alternative candy experience, validating demand through strong buyer feedback. Mark Tarner highlights longevity through community ties and first-mover product innovation. Kristen Gilkison shares how personal health challenges inspired a clean-label bar, and Maxi Heidenblut stresses authentic branding and sugar reduction to appeal to wellness-conscious consumers. Yechiel Weiss underscores product quality, kosher certification, and private-label flexibility as competitive advantages. On this episode of the Firebelly Social Show, Duncan Alney talks with Paul Fricke, Daniel Sobek, Oliver Sindlev, Mark Tarner, Kristen Gilkison, Maxi Heidenblut, and Yechiel Weiss on standing out at the Sweets and Snacks Expo. They discuss how innovation fuels growth, retail expansion, and health-focused snacking. The group dives into brand authenticity, flavor creation, and staying agile in a saturated market.
/episode/index/show/wearefirebelly/id/37086840
info_outline
[Sweets And Snacks Show] Founders Redefining Treats With Innovation And Inclusivity
06/13/2025
[Sweets And Snacks Show] Founders Redefining Treats With Innovation And Inclusivity
Elvin Willgrass is the Sales Director of Freedom Confectionery, a UK-based company renowned for its inclusive, plant-based, and allergen-free confectionery products. Under his leadership, the company has launched several innovative treats, including the world’s first chocolate-coated vegan gummy bar in collaboration with Pusheen. Prior to joining Freedom Confectionery, Elvin served as Managing Director at Makara Beer Company and General Manager at Lancaster Brewery. Kyle Tilley is the COO of Grazy, a Canadian plant-based ice cream brand known for its dairy-free soft serve and pints. He plays a pivotal role in expanding Grazy's presence across Canada and into the US market. His background in operations and logistics ensures the smooth functioning of the family-run business, which often includes their young child at events. Kyle's dedication to Grazy's mission reflects his commitment to delivering delicious, inclusive treats to a broader audience. Jason Burke is the Founder and CEO of The New Primal, a clean-ingredient food brand known for its grass-fed meat snacks and low-sugar condiments. A former software-sales professional in Charleston, Jason launched The New Primal in 2012, working out of his condo kitchen with a single dehydrator. Under his leadership, The New Primal has raised over $20 million in capital, including a $15 million Series B round in 2021, and grown its product line from just three to over 30 SKUs in key categories. John McCone is the Founder of Rufus Teague, a Kansas-based barbecue brand known for its award-winning sauces and rubs. His passion for barbecue began as a hobby, sparked by a Father's Day gift and fueled by success in local competitions. In 2004, John established Rufus Teague, insisting on using the finest ingredients to create healthy and delicious products. Under his leadership, Rufus Teague has expanded into over 17,000 US stores and reached 10 countries, with availability in major retailers such as Walmart, Publix, Bass Pro Shops, and Dick’s Sporting Goods. Kabir Khurana is a Marketing Executive at Rustle Snacks, a London-based gourmet snack company known for its chef-inspired truffle chips. He is also the founder of Hotel49a, an events company that hosts glamorous queer events around Soho. A graduate of University College London with a degree in philosophy, Kabir combines his academic background with a passion for astrology, spirituality, and innovative culinary experiences. His professional journey includes roles at Clii Crémant, Trident Comms Ltd., and DKor LTD, where he honed his skills in marketing and communications. Andrew Ma is the Founder of Gem Gem, a company renowned for its chewy ginger candies crafted from fresh Indonesian ginger, pure cane sugar, and tapioca starch. Drawing inspiration from his family's 90-year-old ginger candy recipe, he has modernized traditional confectionery by introducing innovative flavors like lychee and rose. Under his leadership, Gem Gem has emphasized natural ingredients and health benefits, positioning the brand as a wholesome alternative in the candy market. Andrew's commitment to quality and innovation has been instrumental in Gem Gem's growth and popularity among health-conscious consumers. Eric Martindale is the Founder and CEO of Elite Commerce Group, a full-service agency specializing in Amazon and retail media. Under his leadership, the company has driven over half a billion dollars in retail sales for clients, maintaining a strong focus on testing and innovation to stay at the forefront of digital marketing. A former Marine officer and adventure athlete turned e-commerce authority, Eric is also a passionate technocrat interested in futurism. His unique perspective stems from identifying and exploiting retail frontiers before they become mainstream. In this episode… As consumer demands for healthier, more inclusive, and innovative snack options continue to rise, many food and beverage brands struggle to stand out in a saturated market. Traditional products often fail to meet modern dietary needs or deliver memorable experiences that align with evolving values. So, how can emerging brands combine flavor, functionality, and innovation to win loyal fans and shelf space? Elvin Willgrass, a confectionery innovator, stresses the importance of inclusivity by creating plant-based, allergy-free treats that no one has to miss out on. Kyle Tilley highlights the value of family-driven entrepreneurship and authenticity in expanding a dairy-free brand across borders. Jason Burke advises focusing on flavor-first innovation tailored to kids and parents. John McCone shares how storytelling and heritage shape product identity, while Kabir Khurana recommends premium ingredients and global influences to elevate everyday snacking. Andrew Ma draws from tradition to innovate with unique textures and flavors, and Eric Martindale underlines the critical role of a retail media strategy to sustain success after a product hits shelves. On this episode of the Firebelly Social Show, Duncan Alney interviews Elvin Willgrass, Kyle Tilley, Jason Burke, John McCone, Kabir Khurana, Andrew Ma, and Eric Martindale, food entrepreneurs, about building inclusive treats for all. They discuss the power of innovation, flavor nostalgia, and consumer-first design. They also share insights on family-led food startups, global flavor trends, and the importance of digital retail media from six additional guests.
/episode/index/show/wearefirebelly/id/36995245
info_outline
[Sweets And Snacks Show] Flavor Innovation & Family Roots
06/06/2025
[Sweets And Snacks Show] Flavor Innovation & Family Roots
Dror Sharon is the Co-founder and CEO of Belle’s Gourmet Popcorn, a Dallas-based company known for its handcrafted, small-batch popcorn made with high-quality ingredients. Originally from Israel, he brings a rich culinary background to the brand, having progressed from cook to kitchen manager in the hospitality industry. Dror's passion for flavor innovation has led Belle’s to create unique popcorn varieties, such as matcha latte and Dubai chocolate, earning accolades like Best in Show at the 2025 Sweets & Snacks Expo. Under his leadership, Belle’s has grown from a local venture into a nationally recognized brand celebrated for its creativity and commitment to quality. Alexandre Bennet is the Co-founder of Joon Pistachios, a premium snack brand rooted in a 300-year-old family recipe. Raised in New York, he was inspired by the bold, flavorful pistachios from his family's farms overseas and sought to introduce them to the US market. Alexandre launched Joon to offer pistachios free from seed oils and artificial flavors, emphasizing clean ingredients and a unique cooking process. Under his leadership, Joon has gained national recognition for its innovative approach to traditional snacking. Joanne Montz is the Co-founder of Carson’s Caramels, a handcrafted confectionery brand known for its rich, soft caramels made with just four premium ingredients and no preservatives. Alongside her son Carson, she has introduced distinctive flavors like Salty Danish Licorice, incorporating a special syrup sourced from Denmark, and has garnered national acclaim. Beyond her entrepreneurial pursuits, Joanne serves as the Regional Business Enablement Lead, America's Sales DX at Adobe, bringing over 25 years of experience in sales and technology. Tobe Armendariz is the Co-founder of El Nacho Tortilla Chips, a Waltham, Massachusetts-based brand known for its bold flavors and commitment to authentic, sustainable snack-making. At El Nacho, he oversees the creation of chef-crafted chips made from regeneratively grown white corn and cooked in avocado oil, embodying a fusion of tradition and innovation. Drawing on his experience as a production manager at Tortilleria Mi Niña, where he utilized traditional nixtamalization techniques and volcanic stone grinding, Tobe brings a deep respect for heritage methods to his work. His dedication to quality and sustainability has helped position El Nacho as a standout in the natural snack industry. Mayasari Effendi is the Co-founder of Mayasari Tempeh and Mayasari Indonesian Grill, bringing the rich flavors of her Indonesian heritage to Greensburg, Indiana. After immigrating to the US in 2002 to study at Purdue University, she opened the region’s only Indonesian restaurant in 2012, which became the foundation for her tempeh business. Collaborating with local farmers and the Indiana Soybean Alliance, Mayasari developed high-protein, non-GMO soybeans to produce fresh tempeh and Soya Maya Protein Tempeh Chips, now distributed across the Midwest and internationally. Her commitment to sustainability and community is evident in her donation of a portion of each sale to support children's education in Indonesia. Matt Alvord is the Co-founder and President of Foods Alive, a family-owned company dedicated to producing organic, non-GMO, vegan, gluten-free, and kosher food products. Since its inception in 1999, Foods Alive has expanded its offerings to include sprouted crisps, cold-pressed oils, superfood dressings, and various nutrient-rich snacks. Under Matt's leadership, the company has grown from a home-based operation to a large-scale manufacturer to accommodate increasing demand and product innovation. Committed to quality and sustainability, he continues to drive Foods Alive's mission of crafting healthful foods that nourish the body, mind, and soul. Daniel Scharff is the Founder and CEO of Startup CPG, the largest community for emerging consumer packaged goods brands, offering resources, events, and a popular podcast to support early-stage entrepreneurs. With a background in strategy roles at Eat Just, Mars Chocolate, and Deloitte, he brings extensive industry experience to his work. Daniel also served as the founding CEO of Machu Picchu Energy, an organic beverage brand with a social mission. He holds an MBA from the Wharton School and an MA in international studies from the Lauder Institute. In this episode… Breaking into the crowded food and beverage industry can feel overwhelming for founders trying to stand out while remaining true to their roots. From navigating ingredient transparency to scaling production with integrity, today’s innovators face immense pressure to stay original, sustainable, and competitive. So, how are emerging brands crafting products that win awards and hearts without losing sight of their mission? Dror Sharon, Alexandre Bennet, Joanne Montz, Tobe Armendariz, Mayasari Effendi, Matt Alvord, and Daniel Scharff offer diverse strategies to address these challenges. Dror emphasizes the value of creating storytelling-driven products with distinctive flavor profiles. Alexandre shares how honoring a centuries-old family recipe and involving loved ones elevates product and purpose. Joanne highlights ingredient purity and family heritage as differentiators in a crowded market. Tobe brings old-world authenticity through regenerative techniques and character-based branding. Mayasari blends sustainability with cultural preservation by sourcing soy locally and funding education in Indonesia. Matt recommends gradual scaling while staying committed to organic principles, and Daniel focuses on community building to help founders grow intelligently and more connected. On this episode of the Firebelly Social Show, Duncan Alney interviews Dror Sharon, Alexandre Bennet, Joanne Montz, Tobe Armendariz, Mayasari Effendi, Matt Alvord, and Daniel Scharff, founders of renowned food brands, on how they’re redefining what it means to build impactful snack brands. They discuss heritage-inspired innovation, winning products, and ingredient transparency. They also touch on go-to-market tips, cultural storytelling, and mission-driven growth.
/episode/index/show/wearefirebelly/id/36885975
info_outline
Massiel Villanueva On Yoga, Family And YÜJ Granola
05/30/2025
Massiel Villanueva On Yoga, Family And YÜJ Granola
Massiel Villanueva is the Founder and CEO of YÜJ Granola, a health-focused snack company based in Orlando, Florida. The brand offers vegan, gluten-free, soy-free, and low-glycemic granola products, including bars, bites, and cereals. Combining her culinary background and yoga practice, Massiel built YÜJ Granola to promote unity, mindfulness, and nourishment through food. Beyond providing healthy snacks, YÜJ Granola is committed to social responsibility, donating 10% of its proceeds to children's and environmental charities. In this episode… Launching a food brand in today’s crowded and competitive market is no small feat, especially for founders balancing family, financial pressures, and personal wellness. With thousands of options already on shelves, how do you introduce a unique product while staying true to your mission and identity? Massiel Villanueva, a culinary professional and yoga instructor, shares how personal adversity shaped her vision for a softer, cleaner granola alternative. When her son was diagnosed with an immune deficiency, she couldn’t find nourishing snacks that met his needs, so she created her own. Massiel emphasizes staying lean in the early stages, testing the market before scaling, and expressing authenticity through storytelling, community, and sound healing to differentiate your brand in retail. Her insights reveal that bootstrapping, mindfulness, and a strong support system are essential to startup success. On this episode of the Firebelly Social Show, Duncan Alney talks with Massiel Villanueva, Founder of YÜJ Granola, about redefining what healthy snacking can look like. Massiel discusses the inspiration behind her product, how yoga influences her business philosophy, and her immigrant journey. She also touches on raising four kids while scaling her brand, the importance of soft-baked granola, and pitching to Walmart with courage and authenticity.
/episode/index/show/wearefirebelly/id/36784170
info_outline
Aidan Mehigan On Rebels, Eternal Optimism & Smooth Irish Whiskey
05/23/2025
Aidan Mehigan On Rebels, Eternal Optimism & Smooth Irish Whiskey
Aidan Mehigan is the Founder and CEO of Natterjack Irish Whiskey, a company dedicated to crafting unique Irish whiskey by blending traditional Irish and American aging techniques. In less than five years, he transformed Natterjack from a startup into an internationally recognized brand, now available in 16 US states and 13 global markets. The brand's excellence was acknowledged when it was named Best Irish Whiskey 2024 in The Whiskey Bible. Before venturing into the whiskey industry, Aidan had a successful career as a hedge fund trader in London. In this episode… Many emerging spirits brands struggle to stand out in a saturated market dominated by tradition, legacy names, and generic storytelling. With consumers increasingly seeking authenticity and connection, how can a new whiskey brand capture attention and create community without compromising originality or flavor? Aidan Mehigan, a former London-based trader turned whiskey entrepreneur, shares how he embraced disruption in the industry by crafting an Irish whiskey with an American twist. Drawing from his background in food and beverage, he explains the power of rejecting tired branding tropes — like surnames and regional references — in favor of a bold mascot and unique voice. He emphasizes building a story-first brand rooted in fun, rebellion, and connection. Aidan also recommends that founders lean into distinctive experiences, creative risk-taking, and honest mistakes to deepen engagement and build lasting loyalty. In this episode of the Firebelly Social Show, Duncan Alney talks with Aidan Mehigan, Founder and CEO of Natterjack Irish Whiskey, about building a bold spirits brand from scratch. Aidan shares how personality-driven branding fuels growth, his process for crafting a distinctive whiskey profile, and the importance of real-life community-building. The conversation also touches on market disruption, creative marketing, and the value of optimism.
/episode/index/show/wearefirebelly/id/36685410
info_outline
Drinking Is The Social Glue: Libby NA Wine The Newest One To Try
05/16/2025
Drinking Is The Social Glue: Libby NA Wine The Newest One To Try
Grant Hemingway is the CEO and Co-founder of Libby Non-Alcoholic Wines, a brand redefining modern moderation with its sparkling non-alcoholic wines, gaining remarkable traction in the inclusive beverage market. He is a seasoned winemaker and entrepreneur with over 18 years of experience spanning vineyard management, winemaking, and executive leadership in the wine and beverage industry. A graduate of UC Davis in Viticulture and Enology, Grant has held key positions at Far Niente, Mason Cellars, and Molson Coors. Driven by a mission to modernize and democratize the wine experience, he aims to offer inclusive, high-quality alternatives that align with contemporary wellness and lifestyle trends. In this episode… As the sober-curious movement grows and wellness-driven lifestyles gain traction, more consumers are questioning their relationship with alcohol. Yet finding non-alcoholic options that match the flavor, complexity, and celebratory nature of traditional wine remains a challenge. So, how can brands craft sophisticated non-alcoholic beverages that satisfy modern drinkers? Grant Hemingway, a seasoned winemaker, shares how to address this gap through a relentless focus on quality and authenticity. He explains the importance of maintaining wine’s aromatic complexity and structure — even without alcohol — by carefully selecting grapes, using thoughtful fermentation techniques, and refining the alcohol-removal process. He also emphasizes the need for brands to align with consumers' values around health, sustainability, and inclusive social experiences, encouraging a no-compromise approach to crafting non-alcoholic wines that delight and endure. In this episode of the Firebelly Social Show, Duncan Alney talks with Grant Hemingway, Co-Founder of Libby Wines, about creating exceptional non-alcoholic wines that elevate social occasions. Grant discusses the cultural shift in drinking habits, the rigorous R&D behind product development, and the role of storytelling in building trust with mindful consumers. He also shares branding decisions, functional beverage trends, and future innovations in the NA wine space.
/episode/index/show/wearefirebelly/id/36589030
info_outline
Jason Woodward: From US Navy Commander To Owner Of Clear Alaskan Glacial Water
05/09/2025
Jason Woodward: From US Navy Commander To Owner Of Clear Alaskan Glacial Water
Jason Woodward is the Owner of Clear Alaskan Glacial, a premium bottled water brand sourced from Alaska’s Eklutna Glacier. Under his leadership, the company emphasizes sustainability, offering naturally alkaline water with a high pH and minimal processing. Jason is also a retired U.S. Navy Commander, Admiral of the Alaska Naval Militia, and a serial entrepreneur, having co-founded the successful Sudsy Salmon Car Wash chain before moving into the beverage industry. His commitment to environmental stewardship and quality has positioned the Clear Alaskan Glacial as a respected name in the fine water industry. In this episode… Building a successful consumer brand in a saturated market is tough, especially when working with a commodity like water. How do you break through the noise, leverage authenticity, and build consumer trust when logistics, production challenges, and fierce competition stack the odds against you? Jason Woodward, an entrepreneur with a background as a US Navy Commander and real estate professional, shares how he tackled these challenges head-on. He highlights the importance of spotting white space opportunities, building a strong partner team with complementary strengths, and leveraging regional authenticity to stand out. He recommends that entrepreneurs remain vulnerable, ask better questions, and surround themselves with industry experts to navigate complex sales and distribution channels. Jason also stresses the power of using naturally occurring product advantages to differentiate in crowded categories. In this episode of the Firebelly Social Show, Duncan Alney talks with Jason Woodward, Owner of Clear Alaskan Glacial, about building a mission-driven premium bottled water brand. Jason discusses the power of authentic regional branding, overcoming logistics challenges in Alaska, and why a strong internal team and asking the right questions are critical to success. He also shares rebranding strategies, breaking into CPG markets, and the importance of trusted partnerships.
/episode/index/show/wearefirebelly/id/36504530
info_outline
Matt Oscamou & Three Trees: Next Level Plant Milk
05/02/2025
Matt Oscamou & Three Trees: Next Level Plant Milk
Matt Oscamou is the Chief Operating Officer at Three Trees, a company known for its organic, plant-based nut milk crafted from simple, clean ingredients. Before joining Three Trees, he co-founded Weller, a leading CBD beverage brand, and previously founded Frontier Snacks, scaling it to over 2,500 retail locations nationwide. With a background in chemistry and a passion for food innovation, Matt brings deep operational expertise and a founder's mindset to the mission-driven food and beverage space. He is committed to delivering high-quality, sustainable products while fostering a lean, collaborative team culture at Three Trees. In this episode… In the rapidly growing plant-based milk market, distinguishing oneself without sacrificing product quality presents a significant challenge. Many brands rely on shortcuts like additives, oils, and flashy marketing, which can undermine quality and trust. How can brands prioritize purity and innovation while scaling sustainably in a competitive landscape? Matt Oscamou, a seasoned food and beverage entrepreneur, shares how real ingredients and a mission-driven approach can create lasting differentiation. He emphasizes the importance of staying lean, listening to loyal customers, and resisting trends that compromise quality. Matt discusses crafting premium plant-based milk with clean labels, oil-free formulations, and nutrient-rich profiles. He also highlights how a small, passionate team and a focus on performance, both in product and people, can drive smart growth while maintaining authenticity. In this episode of the Firebelly Social Show, Duncan Alney talks with Matt Oscamou, COO of Three Trees, about scaling a clean-label, plant-based milk brand. Matt shares his insights on ingredient integrity, the power of staying nimble and leading with values. He also discusses innovation in barista-grade products, nurturing team culture, and supporting independent retailers.
/episode/index/show/wearefirebelly/id/36406445
info_outline
Angela Marturano: Creating The Right Flow
04/25/2025
Angela Marturano: Creating The Right Flow
Angela Marturano is the Founder and President of Orchid Holistic Search, a boutique executive search firm specializing in the natural products industry. With a sales and business marketing background from Western Michigan University, she transitioned from automotive recruiting to mission-driven talent acquisition, focusing on aligning values-based companies with culturally attuned leaders. Angela also serves as Vice President of Growth & Culture at Blanco y Negro, a woman-led regenerative farm, and hosts wellness retreats that emphasize sustainability, leadership, and community. A lifelong advocate for holistic health and mindful living, she is also a certified yoga instructor and wellness enthusiast. In this episode… Hiring the right person for your mission-driven company can feel like navigating a maze — especially when you want someone who aligns with your values, supports your long-term vision, and fits your company culture. Traditional recruiting often falls short in industries that value authenticity, sustainability, and community. So, how do you build a conscious, connected team without compromising quality or integrity? Angela Marturano, an executive recruiter with deep roots in the natural CPG and wellness industries, shares how she and her team take a holistic, values-based approach to hiring. She emphasizes working only with companies whose products and people she genuinely believes in. She ensures long-term alignment by limiting the number of searches they take on and immersing themselves in the company culture and the candidate's journey. Angela also draws on her background in regenerative agriculture and community building to highlight how interconnectedness and intentionality can reshape business leadership, hiring practices, and how we live. In this episode of the Firebelly Social Show, Duncan Alney talks with Angela Marturano, Founder and President of Orchid Holistic Search, about building conscious teams in the natural products space. Angela discusses how a values-aligned hiring process transforms company culture and shares insights on regenerative farming, hosting women's retreats, and rethinking leadership through a holistic lens.
/episode/index/show/wearefirebelly/id/36304085
info_outline
Kipster: The World's Most Conscientious Egg Company
04/18/2025
Kipster: The World's Most Conscientious Egg Company
Olivier Wegloop is a Dutch entrepreneur, creative strategist, and Co-founder of Kipster, a pioneering farm known for producing the world’s first carbon-neutral eggs. Before entering sustainable agriculture, he built a successful career in advertising, working with major brands like Unilever, Coca-Cola, and Heineken. Driven by a desire to align his professional work with his personal values, Olivier shifted his focus to creating ethical, transparent, and environmentally friendly food systems. He also serves on the boards of animal welfare organizations Dier&Recht and Varkens in Nood, advocating for systemic change in the livestock industry. In this episode… Many consumers today are eager to support ethical food brands — but they often face a barrage of vague claims about sustainability and humane treatment without any real substance behind them. With buzzwords outpacing transparency, how can people truly know whether a brand aligns with their values? Olivier Wegloop, a creative strategist turned sustainable farming advocate, offers a radically different model rooted in ethics, transparency, and common sense. He explains how disillusionment with big-brand advertising led him to co-create a farm model that upcycles food waste for chicken feed, measures its carbon impact, and shares every aspect of its operations — good, bad, and uncomfortable. Rather than pandering to consumer misconceptions, Olivier advocates for standing firm in values, educating through storytelling, and building products that serve animals, the planet, and future generations. In this episode of the Firebelly Social Show, Duncan Alney talks with Olivier Wegloop, Co-founder of Kipster, about reimagining the future of farming through transparency and ethics. Olivier also shares insights on fixed egg pricing models, consumer behavior myths, and lessons from his career shift from advertising to agriculture.
/episode/index/show/wearefirebelly/id/36219065
info_outline
Paul Jarrett: From CPG Founder To Fulfillment Owner
04/11/2025
Paul Jarrett: From CPG Founder To Fulfillment Owner
Paul Jarrett is the Co-founder and CEO of Bulu, a logistics company specializing in complex fulfillment solutions for consumer packaged goods brands. Before founding Bulu in 2012, he held marketing leadership roles at companies such as Complete Nutrition and Neebo. Paul's innovative approach to logistics has led Bulu to partner with major brands like Disney, Clorox, and GNC. He is also a former Division I football player at Iowa State University and a recipient of the Pipeline Entrepreneurs' Innovator of the Year award. In this episode… For many growing CPG brands, scaling into retail and distribution feels like navigating a maze of fees, delays, and unclear expectations. Traditional logistics partners often lack transparency, and founders wonder if there’s a better, leaner way to get their products into stores and customers’ hands. Is there a more strategic and founder-friendly way to build your brand’s fulfillment strategy? Paul Jarrett, a seasoned logistics innovator, offers a radically honest approach to solving these issues. He advocates bypassing traditional distributors by selling directly to retailers on a store-by-store basis, giving brands more control and reducing risk. He emphasizes building long-term partnerships by being transparent — even when it costs short-term business. Paul also shares how product-channel fit, channel-specific offers, and leveraging local retail programs can empower small brands to grow strategically without overextending. In this episode of the Firebelly Social Show, Duncan Alney talks with Paul Jarrett, CEO and Co-founder at Bulu, about how emerging brands can scale logistics without the headaches. Paul shares his cut-the-ship philosophy, how EOS helps him work successfully with his spouse, and how direct retail strategies can outperform traditional distribution. He also discusses crafting memorable brand messaging, parenting lessons from entrepreneurship, and redefining personal success post-startup grind.
/episode/index/show/wearefirebelly/id/36094320
info_outline
[Expo West Series] Exploring Mission-Driven Brands At Expo West
04/04/2025
[Expo West Series] Exploring Mission-Driven Brands At Expo West
Cale Nelson is the Chief Commercial Officer of Local Hive Honey, a brand with a century of heritage in producing 100% US local raw honey. With a keen focus on innovation and sustainability, Cale leads the brand's expansion into new product categories, including a line of honey-based hot sauces. He champions the importance of supporting local American beekeepers, both for quality products and for the essential role of pollinators in agriculture. By prioritizing consumer needs and leveraging extensive market research, Cale has driven Local Hive Honey to be a leading contender in the natural and conventional channels. Elizabeth Corbett is the President of Enterprise Sales at AE Global, a custom packaging design and supply chain solutions provider. With over two decades of experience, she has developed sustainable packaging solutions for prominent brands such as Starbucks, Tiffany & Co., and Estée Lauder. Specializing in the cannabis sector for the past eight years, Elizabeth is passionate about creating environmentally responsible and sustainable packaging solutions. She holds a Bachelor of Arts in Journalism and Business from the University of Oregon and is a founding member of Seattle Women in Business for Good. Mercedes Tarantino is the Director of Sales Enterprise at AE Global, a leading packaging solutions company based in Miami, Florida. She plays a key role in shaping the company's sales strategies and building strong client relationships. Mercedes holds a bachelor’s degree in business administration with a focus on marketing from East Carolina University and was an active member of the Alpha Phi fraternity. Her commitment to sustainability is evident through participating in events like Natural Products Expo West, where she discusses certified plastic-negative solutions for brands. Björn Steinar Jónsson is the Founder and CEO of Saltverk, an Icelandic company renowned for its sustainable, hand-harvested sea salt produced using geothermal energy. After completing his engineering studies in Copenhagen and working at IBM, he returned to Iceland in 2011 to revive the 18th-century tradition of salt-making in the remote Westfjords region. By harnessing the area's geothermal resources, Saltverk produces high-quality sea salt with zero carbon footprint, supplying top chefs and culinary enthusiasts worldwide. Beyond Saltverk, Björn co-owns Skál!, a Michelin Bib Gourmand-awarded restaurant in Reykjavik, reflecting his deep passion for food and sustainability. Linh Pham is the Co-founder and Creative Director of Pocket's Chocolates, a women- and AAPI-owned company based in Monrovia, California, specializing in oat milk chocolate snacks with innovative flavors and reduced sugar content. As Creative Director, Linh has played a key role in incorporating Asian-inspired flavors into the product lineup, including Vietnamese Coffee and Black Sesame. Her dedication to crafting high-quality, plant-based confections has earned significant recognition, such as the NEXTY Award for Best New Sweet Snack in 2023 for Pocket’s Black Sesame Chocolate Almonds. Calum Haggerty is the Founder of OTHERLY, a B Corp-certified company specializing in oat milk-based chocolates. Before entering the chocolate industry, he worked as a firefighter in Edinburgh and earned a BA in business and finance from Heriot-Watt University. Calum is also the Founder of UP-UP Chocolate, which produces single-estate, ethically sourced chocolate from Colombia. Before these ventures, he acquired COCO Chocolatier in 2013, transforming it into a renowned brand celebrated for its fusion of art and ethically sourced chocolate. Justin Durham is the CEO of Sisters Coffee Company, a family-owned business founded by his parents, Winfield and Joy Durham, in 1989. After earning his degree from Concordia University in Portland, he gained experience in the coffee industry before returning to Sisters around 2004 to assist in expanding the family enterprise. Under his leadership, the company has grown to operate three cafés — Sisters, Old Mill, and Pearl — and roasts approximately 500,000 pounds of coffee annually. Justin's commitment to honoring his parents' legacy while innovating for the future has been instrumental in the company's sustained success and recent brand refresh celebrating 35 years in business. Jared Durham is the Chief Development Officer of Sisters Coffee Company, a family-owned business established by his parents in 1989. Alongside his siblings, he has been instrumental in expanding the company's presence, including overseeing the opening of a café in Bend's Old Mill District in 2021. His leadership emphasizes honoring the family's legacy while fostering innovation and growth within the coffee industry. Jared's dedication to the business has contributed to Sisters Coffee Company's reputation for quality and community engagement. Jesse Durham is the Chief Strategy Officer of Sisters Coffee Company, a family business founded by her parents in 1989. Collaborating with her brothers, she has been instrumental in expanding the company's reach, including overseeing a significant brand refresh in 2024 to celebrate the company's 35th anniversary. Her leadership focuses on fostering transparency, fairness, and quality throughout the supply chain, and she has spearheaded initiatives such as transitioning to biodegradable packaging and supporting gender equity in coffee production. Jesse's dedication to innovation and community engagement drives Sisters Coffee Company's growth and reputation in the specialty coffee industry. In this episode… Navigating the ever-evolving food and beverage industry can be overwhelming for brands trying to stand out. With countless new products, shifting trends, and rising consumer expectations around health, sustainability, and transparency — how can emerging companies break through the noise and make a meaningful impact? Guests like Cale Nelson, a specialist in honey-based product innovation, and Mercedes Tarantino, an expert in sustainable packaging, offer insights into how brands can differentiate through flavor, clean ingredients, and strategic presentation. Elizabeth Corbett emphasizes the importance of intentional booth engagement at trade shows, while Björn Steinar Jónsson underscores how authentic sustainability — like using geothermal energy for salt production — can resonate with buyers. Linh Pham and Calum Haggerty explore the value of oat milk in chocolate, and Justin, Jared, and Jesse Durham reflect on building a mission-driven coffee brand rooted in legacy, flavor, and community connection. In this episode of the Firebelly Social Show, Duncan Alney interviews food and beverage industry leaders about the intersection of sustainability and innovation in food. They share insights on geothermal salt production works, flavor trends, retail expansion, and consumer engagement. They also discuss oat milk chocolate, highlight branding through illustration, and share hot honey success.
/episode/index/show/wearefirebelly/id/36002040
info_outline
[Expo West Series] Top Mission-Driven Brands Making Waves
03/28/2025
[Expo West Series] Top Mission-Driven Brands Making Waves
Christina Appleton is the Founder of Appleton Consulting, and she handles all things marketing and e-commerce for Karma Nuts. She is a strategic marketer with over 15 years of marketing experience, a background in analytics and operations, and a successful track record of building brands and launching new products. Previously, Christina worked in marketing roles at Thrive Market, FOX Sports, NBCUniversal Media, Sony, and General Mills. Christina holds a Bachelor of Arts from Northwestern University and a Master of Business Administration from Harvard Business School. Brooks Addington is the CEO of TÖST Beverages, a company renowned for its sophisticated, non-alcoholic sparkling beverages. With over two decades of experience in consumer goods and finance, he has successfully expanded TÖST's distribution to over 10,000 accounts across all 50 US states and eight countries. Under his leadership, TÖST has partnered with major national retailers such as Whole Foods Market, Sprouts, HEB, and Walmart. Additionally, Brooks serves as a board member and founding partner of the Adult Non-Alcoholic Beverage Association (ANBA), contributing to the growth and development of the non-alcoholic beverage sector. Chie Addington is the Chief Administrative Officer at TÖST Beverages, a Vermont-based company specializing in sophisticated non-alcoholic sparkling beverages. She has been instrumental in managing and expanding TÖST since 2017, leveraging her diverse cultural experiences to build the brand. Chie is also an avid skier, having grown up skiing in Japan and now spending time at Bromley Mountain in Vermont with her family. Matt McLean is the Founder and CEO of Uncle Matt's Organic, a leading producer of organic juices and beverages. Established in 1999, the company reflects Matt's dedication to healthy living and deep-rooted family history in Florida citrus farming. Under his leadership, Uncle Matt's Organic has become the nation's top-selling organic orange juice brand. Matt's commitment extends beyond business, as he actively promotes sustainable agriculture and the benefits of organic farming. Michael Karkalis is the President and CEO of Flash Energy Drink, a company he founded in 2007 in Skokie, Illinois. Under his leadership, Flash Energy Drink has developed a line of clean energy beverages made with natural ingredients, including organic cane sugar, stevia, and monk fruit, offering 125 mg of caffeine per serving. The brand emphasizes health-conscious choices, providing non-GMO, gluten-free, and vegan-friendly options with bold flavors like Wild Berry and Blueberry Coconut. Michael's commitment to quality and innovation has positioned Flash Energy Drink as a distinctive player in the energy beverage market. Bill Loumbardias is the Brand Ambassador at Flash Energy Drink, a seasoned entrepreneur with a diverse portfolio of business ventures in the Greater Chicago Area. He has owned and operated establishments such as Old Munich Tavern, LakeShore Motorcars, Brazza Coffee, SpyBar, Shell Oil, Wash Werks, and LA Tan. Bill's extensive experience in the hospitality and automotive industries highlights his versatile business acumen. His entrepreneurial endeavors reflect a commitment to delivering quality services and products across various sectors. John Horn is the Executive Vice President of Sales at Honey Smoked Fish, a Denver-based producer of sustainably sourced hot smoked salmon. Before joining Honey Smoked Fish, he served as Vice President of Business Development at Hofseth North America and held various roles at Mazzetta Company, LLC, including Director of Operations and National Sales Representative. John also has experience in the banking sector, having worked as a Licensed Banker at JPMorgan Chase and Senior Credit Manager at Wells Fargo. Shannon Argyros is the CEO and majority owner of Positive Beverage, a Newport Beach-based company offering zero-calorie, zero-sugar functional beverages. Under her guidance, Positive Beverage has earned certifications as a Women-Owned Small Business (WOSB) and from the Women's Business Enterprise National Council (WBENC), reflecting her commitment to diversity and excellence. Beyond her corporate role, Shannon is actively involved in philanthropy, supporting organizations like the Juvenile Diabetes Research Foundation and Childhelp, and serves on the Board of Governors for the Argyros School of Business at Chapman University. In this episode… Breaking into the competitive food and beverage industry is no small feat — especially when trying to stand out with healthy and delicious products. With trends evolving rapidly and consumer expectations scaling higher, how can mission-driven brands create meaningful, memorable products while staying true to their values and resonating with today’s shoppers? Guests like Christina Appleton, a product innovator in plant-based snacks, and Brooks Addington, an expert in non-alcoholic beverages, reveal that success starts with a strong brand story and a commitment to product integrity. Christina emphasized minimal ingredients and functional benefits in snacks, while Brooks and Chie Addington focused on meaningful sensory experiences in their sparkling beverages. Matt McLean stressed the importance of steeping traditions with bold innovation in teas, and Michael Karkalis and Bill Loumbardias showcased how energy drinks can be clean and flavorful. John Horn and Shannon Argyros added insights on sustainability, retail strategy, and clean-label beverage design. In this episode of the Firebelly Social Show, Duncan Alney interviews expert leaders about innovation and purpose in the natural food and beverage space. They discuss category expansion, navigating retail challenges, and product integrity. They also share insights on trends, flavor innovation, and brand accessibility.
/episode/index/show/wearefirebelly/id/35901845
info_outline
[Expo West Series] Food & Beverage Trends With Industry Leaders
03/21/2025
[Expo West Series] Food & Beverage Trends With Industry Leaders
Pedro Lamarre is the Co-founder of Wave, an innovative beverage company known for its organic, lightly carbonated refreshers infused with coconut water. Before co-founding Wave, he had a background in health and wellness, which influenced the brand's commitment to offering low-calorie, no-added-sugar drinks. Since its launch in February 2024, Wave has aimed to provide consumers with healthier beverage options that are both refreshing and flavorful. Pedro's passion for health-conscious products drives Wave's mission to innovate within the beverage industry. Jennifer Draz is the Senior Digital Marketing Manager at Kerry, where she oversees digital strategies for brands such as Big Train, Oregon Chai, and Golden Dipt. With a robust background in digital marketing, Jennifer has been instrumental in enhancing brand visibility and engagement across various digital platforms. Her leadership has significantly contributed to the growth and recognition of these brands in the competitive food and beverage industry. Jennifer's expertise lies in crafting innovative marketing campaigns that resonate with consumers and drive business success. Peter Gialantzis is the Chief Merchandising Officer at Pod Foods, a logistics-enabled, data-powered B2B marketplace for wholesale food distribution. With experience at powerhouse retailers like Whole Foods and Lucky’s Markets and leadership roles at KeHE, he brings a wealth of industry knowledge to Pod Foods. Peter is passionate about using real-time data and analytics to empower brands and retailers, striving for a grocery ecosystem prioritizing accessibility to quality foods. A believer in disruptive innovation, he aims to shift market share from large to smaller, innovative CPG brands, fostering growth and consumer choice in the retail landscape. Steven Singer is the Founder and CEO of Fody Foods, a brand dedicated to providing gut-friendly, low-FODMAP products for people with digestive issues. Before Fody Food, he co-founded Glutino in 1999, a pioneering gluten-free brand that grew to annual sales of over $65 million before its acquisition in 2011. A Montreal native, Steven attended McGill University and initially worked as a textiles salesman before venturing into the specialty food sector. Under his leadership, Fody Foods has expanded its distribution to over 8,000 stores across North America, including major retailers like Whole Foods and Walmart. Mika Shino is the Founder and CEO of Issei, a brand that has reimagined the gummy candy world with a heartfelt mission. Of Japanese heritage, Mika ventured into entrepreneurship to offer her children healthier candy options inspired by her native mochi. Her innovative product, the world’s first shelf-stable mochi gummies, has earned acclaim as the most innovative among thousands. With a profound background at the UN, Mika embeds a message of cultural inclusivity and the celebration of immigrant voices in her confections. Her journey from kitchen experiments to retail success embodies passion, heritage, and the power of a mother's love. In this episode… The food and beverage industry is more competitive than ever, with brands fighting for consumer attention in a crowded market. So, how do emerging brands stand out while staying true to their mission and values? At Expo West, some of the most innovative food and beverage leaders shared their insights on navigating this challenge while creating products that truly resonate with consumers. Health and wellness advocate Pedro Lamarre emphasized the importance of differentiation and branding, positioning his product as a refresher rather than a traditional sports drink. Jennifer Draz, a marketing leader in the organic beverage space, highlighted the power of live consumer engagement and strategic sampling to build brand loyalty. Peter Gialantzis, a trend expert, noted a shift toward simple, high-protein ingredients, while Steven Singer, a pioneer in digestive health, stressed the importance of addressing consumer dietary needs with gut-friendly products. Mika Shino, an innovator in the sweets sector, shared how storytelling and cultural connections can make a product stand out. In this episode of the Firebelly Social Show, Duncan Alney interviews renowned leaders about trends, challenges, and strategies in the food and beverage industry. They discuss the challenges of launching a new beverage, the return of dairy and organic-focused products, and insights into the growing demand for simple, nutrient-rich foods. They also explore the impact of digestive health on consumer choices and reflect on the power of cultural storytelling in branding.
/episode/index/show/wearefirebelly/id/35803270
info_outline
Ian Blessing & Laura Silverman's Special Collaboration: Cherry Coffee Blast!
03/14/2025
Ian Blessing & Laura Silverman's Special Collaboration: Cherry Coffee Blast!
Laura Silverman is the Founder of Zero Proof Nation, one of the only fully comprehensive global resource hubs devoted to a nonalcoholic beverage culture. She got sober at 24, and today, she's a mental health advocate passionate about nonalcoholic beverages. As a serial entrepreneur, Laura is also the Founder of Booze Free in DC, The Sobriety Collective, and LMS Designs and is a Non-Alcoholic Drinks Industry Advisor at The Spearhead Group, Inc. In addition, she is a Web Manager and Podcast Producer at American Purpose. Ian Blessing is the Co-founder of All The Bitter, a company specializing in handcrafted, alcohol-free cocktail bitters. With over 15 years in the food and beverage industry, he served as a sommelier at renowned establishments such as The French Laundry and Opus One Winery. In 2019, Ian and his wife, Carly, chose to abstain from alcohol, leading them to explore nonalcoholic beverage options. Under his leadership, All The Bitter has won 30+ major spirits awards, including IWSC's No/Low Spirit Producer of the Year, and is featured in top US bars like Death & Co, Trick Dog, and The Violet Hour. Jeff Litcofsky is the Partner and Chief Operating Officer at Brandartica, a full-service product brand identity agency that delivers distinctive branding and marketing solutions. With decades of experience in the consumer electronics industry, he has expertise in global brand strategy, product marketing, direct-to-consumer sales, and operational management. Before joining Brandartica, Jeff held significant roles in the consumer electronics industry, including Global Brand Marketing Manager at Boston Acoustics and Director of Marketing & Communications at AudioXperts. He co-hosts 1seventh the podcast, where he engages with business leaders on unconventional approaches to success in both business and life. In this episode… The nonalcoholic beverage industry is booming, but many consumers still struggle to find high-quality options that offer the same depth and complexity as traditional cocktails. At the same time, small, independent bottle shops face mounting challenges in competing with larger retailers and educating customers on the value of premium NA products. So, how can craft beverage makers and retailers work together to elevate the experience for NA drinkers while ensuring small businesses thrive? Ian Blessing, a former sommelier, and Laura Silverman, a longtime advocate for NA options, share their expertise in crafting flavorful, sophisticated drinks that rival their alcoholic counterparts. Ian explains how incorporating ingredients like amaro and bitters helps create a multi-dimensional drinking experience with a beginning, middle, and finish. Laura discusses the importance of community-driven collaborations and the role of independent bottle shops in shaping the NA movement. Together, they emphasize supporting small businesses, experimenting with complex ingredients, and making intentional beverage choices. In this episode of the Firebelly Social Show, Duncan Alney talks with Ian Blessing, Co-founder of All The Bitter, and Laura Silverman, Founder of Zero Proof Nation, about the evolution of nonalcoholic beverages and their Cherry Coffee Blast collaboration. They discuss balancing flavors in NA cocktails, connecting consumers with NA-friendly retailers, the growing interest in mindful drinking, and the challenges of pricing NA products.
/episode/index/show/wearefirebelly/id/35682675
info_outline
Beverage Outlook
03/07/2025
Beverage Outlook
Jay Williams is the Founder and CEO of Free Bird, a Southern spring water brand launched in 2024. Sourced from Georgia's Blue Ridge Mountains, Free Bird offers pure spring water in recyclable 19.2-ounce aluminum cans. Jay envisions Free Bird as a tribute to everyday heroes, celebrating simplicity, sustainability, and the American spirit. Under his leadership, Free Bird aims to provide clean, crisp refreshment while promoting environmental responsibility. Eric Martindale is the Founder and CEO of Elite Commerce Group, a full-service agency specializing in Amazon and retail media. Under his leadership, the company has driven over half a billion dollars in retail sales for clients, maintaining a strong focus on testing and innovation to stay at the forefront of digital marketing. A former Marine officer and adventure athlete turned e-commerce authority, Eric is also a passionate technocrat interested in futurism. His unique perspective stems from identifying and exploiting retail frontiers before they become mainstream. Samuel Anderson is a Managing Partner at BevAssets, a company focused on assisting beverage brands with distribution, operations, and logistics while promoting sustainable solutions. Known in the industry as "Beverage Man Sam," he has helped numerous brands navigate the complexities of the supply chain, contributing to their success in a market with a high failure rate. Besides his professional achievements, Samuel is an avid networker passionate about building community and meaningful connections. He also hosts the DRINK UP Podcast, where he shares insights and connects with professionals from LinkedIn. Jeff Litcofsky is the Partner and Chief Operating Officer at Brandartica, a full-service product brand identity agency that delivers distinctive branding and marketing solutions. With decades of experience in the consumer electronics industry, he has expertise in global brand strategy, product marketing, direct-to-consumer sales, and operational management. Before joining Brandartica, Jeff held significant roles in the consumer electronics industry, including Global Brand Marketing Manager at Boston Acoustics and Director of Marketing & Communications at AudioXperts. He co-hosts 1seventh the podcast, where he engages with business leaders on unconventional approaches to success in both business and life. In this episode… The beverage industry is evolving faster than ever, with brands navigating fierce competition, shifting consumer preferences, and mounting supply chain pressures. Founders must simultaneously manage brand positioning, secure distribution, and leverage digital marketing to stand out. So, how can emerging beverage brands carve out space in crowded markets while staying authentic and driving sales? Experts Jeff Litcofsky, a branding specialist; Jay Williams, a beverage founder; Eric Martindale, a retail media expert; and Samuel Anderson, a distribution strategist, share actionable insights to help brands succeed. Jeff stresses the importance of clear positioning and storytelling that resonate with modern consumers, especially in the growing non-alcoholic category. Jay highlights the power of personal branding and community support, while Eric offers strategies for blending retail media with traditional trade spend to accelerate in-store performance. Sam emphasizes the need for flexible, multi-channel distribution plans that adapt to evolving retailer demands. In this episode of the Firebelly Social Show, Duncan Alney talks with Jeff Litcofsky, Partner at Brandartica; Jay Williams, Founder of Free Bird; Eric Martindale, Founder of Elite Commerce Group; and Samuel Anderson, Managing Partner of BevAssets, about strategies for building successful beverage brands in today’s competitive market. They also discuss the rise of functional beverages, the importance of LinkedIn for founders, and creative approaches to overcoming supply chain challenges.
/episode/index/show/wearefirebelly/id/35571885
info_outline
Elizabeth Corbett: Sustainability, Innovation & Experience
02/28/2025
Elizabeth Corbett: Sustainability, Innovation & Experience
Elizabeth Corbett is the President of Enterprise Sales at AE Global, a custom packaging design and supply chain solutions provider. With over two decades of experience, she has developed sustainable packaging solutions for prominent brands such as Starbucks, Tiffany & Co., and Estée Lauder. Specializing in the cannabis sector for the past eight years, Elizabeth is passionate about creating environmentally responsible and sustainable packaging solutions. She holds a Bachelor of Arts in Journalism and Business from the University of Oregon and is a founding member of Seattle Women in Business for Good. In this episode… Creating sustainable, cost-effective, and innovative packaging is a challenge, especially as consumer demand for eco-friendly solutions rises. Businesses must balance aesthetics, functionality, and environmental responsibility while maintaining affordability. So, how can companies navigate these competing priorities to develop packaging that resonates with customers and meets sustainability goals? Elizabeth Corbett, a packaging innovation and sustainability expert, shares key insights on addressing these challenges. She emphasizes the importance of integrating sustainability from the start — considering material sourcing, recyclability, and refillable solutions. Elizabeth also highlights the role of design and branding, explaining how unique shapes and colors can make packaging iconic while remaining cost-effective. By leveraging technology, businesses can speed up prototyping and reduce costs without compromising quality. In this episode of the Firebelly Social Show, Duncan Alney talks with Elizabeth Corbett, President of Enterprise Sales at AE Global, about the evolving world of packaging and sustainability. Elizabeth discusses the balance between innovation, cost, and eco-friendly materials, highlighting how brands can create outstanding packaging. She also explores the transformation of cannabis packaging, the role of technology in rapid prototyping, and the importance of aligning brand identity with packaging design.
/episode/index/show/wearefirebelly/id/35477630
info_outline
Courtney O'Brien: Taking Your Brand To The Next Level
02/21/2025
Courtney O'Brien: Taking Your Brand To The Next Level
Courtney O'Brien is the Founder and Managing Director of The Outlier Initiative, a boutique marketing consultancy that empowers growth-stage food and beverage brands to achieve breakout success. With over 22 years of experience, she has driven the growth of iconic beverage brands at global companies like Coca-Cola, Danone, and Gallo. Notably, Courtney played a pivotal role in transforming the newly launched Coke Zero into a billion-dollar brand and revitalizing Apothic Red, redefining its category. As a Certified StoryBrand Guide, she fosters deep emotional connections between brands and consumers through bold, inventive solutions. In this episode… Emerging food and beverage brands often struggle to stand out in crowded markets, relying on surface-level tactics rather than authentic storytelling. Without clear messaging and a cohesive brand identity, they risk blending in with competitors and failing to connect with their target audience. So, how can founders build memorable brands that resonate with consumers and drive long-term success? Brand strategist Courtney O’Brien believes differentiation and storytelling are the keys to cutting through the noise. Drawing from her experience growing billion-dollar brands like Coke Zero and Apothic, she emphasizes the importance of understanding consumer psychology and creating brand strategies that make the customer the hero. Courtney encourages founders to focus on crystal-clear messaging, consistent touchpoints, and marketing tactics that align with their core values. She also advises brands with limited budgets to start locally, leverage their authentic stories, and avoid falling into “me too” branding traps that limit growth. On this episode of the Firebelly Social Show, Duncan Alney talks with Courtney O’Brien, Founder of The Outlier Initiative, about helping challenger brands carve out their space in the food and beverage industry. Courtney shares her journey from leading Fortune 500 brand strategies to empowering underdog brands, key lessons from her time at Coca-Cola, trends shaping the future of the beverage market, and actionable advice for founders looking to strengthen their brand positioning.
/episode/index/show/wearefirebelly/id/35374520
info_outline
Curtis Knight II & The Lemonicious Experience!
02/14/2025
Curtis Knight II & The Lemonicious Experience!
Curtis Knight II is the CEO and Co-founder of Lemonicious Drink Co., a premium beverage brand crafting drinks with real fruit and exotic Turkish botanicals. He has successfully redefined ultra-premium beverages, gaining popularity at local markets and expanding to retail locations in the Tampa–St. Pete area. With a background in technology and leadership, Curtis transitioned from IT engineering to entrepreneurship, blending his expertise in operations and marketing. Passionate about authenticity and community, he partners with local farmers and donates products to charitable causes. In this episode… What makes a beverage not just a refreshing drink but an embodiment of authenticity and community? How does one seamlessly transition from a career in technology to crafting a premium beverage brand that stands out in a crowded market? Curtis Knight II, a beverage innovator, shares his journey from tech to beverages, answering these questions. After identifying a gap in the market for authentic, high-quality drinks, he and his wife began crafting beverages using real fruits and Turkish botanicals, winning hearts at local farmers' markets. Their commitment to authenticity is also evident in their partnerships with local farmers, ensuring their drinks are refreshing and sustainably sourced. Curtis emphasizes the importance of using fresh, real ingredients, creating a 'lemon experience' akin to a wine tasting that captivates the customers and builds a community through flavor. On this episode of the Firebelly Social Show, Duncan Alney talks with Curtis Knight II, CEO and Co-founder of Lemonicious Drink Co., about crafting premium beverages. Curtis discusses his journey redefining premium beverages with Lemonicious Drink Co., the importance of using real ingredients and the taste difference it makes, and how Turkish botanicals and local partnerships create unique flavor fusions.
/episode/index/show/wearefirebelly/id/35281890
info_outline
Leaders Insights: Redefining Food And Beverage Industry
02/07/2025
Leaders Insights: Redefining Food And Beverage Industry
Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with top brands, including Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast featuring leaders and top entrepreneurs in the food and beverage space who are on a mission to make the world a better place. In this episode… Building and scaling a food and beverage brand is not an easy task. How do brands balance tradition with modern demands for sustainability and inclusivity? From exploring diverse flavors in the candy aisle to transforming barren lands into fertile soil, what innovative solutions can you learn from experts to reshape the food and beverage industry? Duncan Alney, an online marketing veteran, and other renowned food and beverage industry leaders discuss how they tackled these challenges. They emphasize the significance of embracing cultural diversity, not just as a trend but as a way to enrich everyone's lives. The conversation then shifts to the importance of regenerative organic agriculture, stressing its role in restoring soil health and combating climate change. This approach, they argue, represents the gold standard in farming, countering the greenwashing prevalent in some sectors. Moreover, they delve into the magic of spices within Ayurveda, demonstrating how their medicinal properties can enhance flavor and health. In this special compilation episode of the Firebelly Social Show, we revisit some of Duncan Alney's most memorable episodes. Featuring Mika Shino, Eric Gutknecht, Raina Kumra, Peter Gialantzis, and Joe Rotondo, these experts share business tips to thrive in the food and beverage industry.
/episode/index/show/wearefirebelly/id/35187320
info_outline
Matthew Kubick: Sustainable Brands Can Change The World
02/03/2025
Matthew Kubick: Sustainable Brands Can Change The World
Matthew Kubick is the Founder and President of Local Demo Service (Natural Brokerage), a company focused on helping mission-driven brands thrive in retail through in-store demos and strategic brand representation. With over 20 years of experience in the natural products industry, he has established a reputation as a trusted partner for emerging brands, leveraging his expertise as an athletic coach, brand ambassador, salesman, and entrepreneur. Matthew has also launched a YouTube channel called Sovereign Sustainability to educate people on sustainable living and wild foraging. His mission is to convert everyday shoppers into sustainable eaters to foster a healthier population, environment, and world. In this episode… The drive to make a genuine impact in the food and beverage industry can lead to an entrepreneurial journey filled with achievements and challenges. Have you ever wondered how to connect consumers to healthier, sustainable choices? How can mission-driven companies thrive in the competitive retail space while also emphasizing the importance of sustainability? Matthew Kubick, a health and sustainability expert, talks about revolutionizing the food and beverage space and his expansive expertise in the CPG industry, particularly within the natural and organic products category. He explains why emerging brands are both the most challenging and rewarding to work with and how digital presence, including user-generated content, transforms traditional marketing strategies like product demos. Matthew presents the core philosophies behind Local Demo Service and Sovereign Sustainability, stressing the importance of reconnecting individuals to their food source for a sustainable future and better health. On this episode of the Firebelly Social Show, Duncan Alney talks with Matthew Kubick, Founder and President of Local Demo Service, about building successful, mission-driven brands. Matthew discusses Local Demo Service and what it does, the mission behind Sovereign Sustainability on YouTube, essential strategies for effective product demonstrations, and the challenges and rewards of working with emerging brands.
/episode/index/show/wearefirebelly/id/35122760
info_outline
RoseBud Ice Cream: The Start Of Something Beautiful
01/31/2025
RoseBud Ice Cream: The Start Of Something Beautiful
Samuel Rose is the Founder of RoseBud Ice Cream, a company dedicated to creating America's best ice cream with the mission of bringing joy to people's lives. Under his leadership, RoseBud Ice Cream has expanded to over 300 distribution points and continues to grow. In addition to his entrepreneurial ventures, Samuel is a 2019 Golden Gloves boxing champion and plays bass for a rock band called The Pigeon Boys. Beyond business, he drives community engagement through initiatives like annual blood drives and sock drives. In this episode… The artisanal ice cream market thrives on a commitment to quality and unique flavors, distinguishing premium brands from their mass-produced counterparts. Understanding the craftsmanship that goes into each pint reveals the intricate balance of ingredients, techniques, and branding that captivates consumers. So, what does it take for a brand to become a consumer's top choice in such a competitive market? Samuel Rose, an ice cream lover, reveals the dedication and attention to detail that goes into making a standout product. Each flavor undergoes years of refinement, showcasing his commitment to quality and craftsmanship. Samuel also delves into the challenges of frozen food distribution and provides valuable insights on perseverance in the face of adversity. His candid take on the food and beverage industry underscores the importance of authenticity in product development and cultivating a brand presence on social media. On this episode of the Firebelly Social Show, Duncan Alney talks with Samuel Rose, Founder of RoseBud Ice Cream, about creating America's best ice cream. Samuel discusses the origins and mission of RoseBud Ice Cream, the creative process involved in developing memorable and high-quality ice cream flavors, the challenges of frozen product distribution, and how RoseBud differentiates itself in the marketplace.
/episode/index/show/wearefirebelly/id/35093690
info_outline
Stacy Moritz's Hot Nuts!
01/24/2025
Stacy Moritz's Hot Nuts!
Stacy Moritz is the Owner and Fearless Leader of Secret Aardvark, a brand known for its playful twist on spicy flavors, offering adventurous hot sauces and nuts. Under her leadership, Secret Aardvark has become a prominent name in the food and beverage industry, winning over many fans with its unique flavors and fun branding. Stacy's passion for fun and flavor extends into her personal life, where she's known for her adventurous spirit and appreciation for humor. She believes in the power of risk-taking, encouraging others to embrace fear and convert it into creative fuel. In this episode… In a world saturated with conventional snacks, the innovation potential often lies in the most unexpected combinations. Imagine the bold interplay of hot sauce and nuts, creating a flavor profile that captivates the palate and challenges established norms in the snack industry. Can this unique fusion ignite a revolution, redefining our culinary experiences and setting a new standard for taste and enjoyment? Stacy Moritz, a fearless leader, dives into the fascinating origins of Secret Aardvark, revealing the backstory behind its unique name and how it reflects the brand's ethos. She discusses the brand's growth, emphasizing the importance of fun, courage, and creativity in product development. Stacy showcases the company’s recent foray into spicy nuts, capturing the playful spirit the company is known for. The conversation touches on overcoming fear as a leader, embracing opportunities, and the significance of assembling a skilled team that supports the company's mission. On this episode of the Firebelly Social Show, Duncan Alney talks with Stacy Moritz, Owner and Fearless Leader of Secret Aardvark, about creating unique products and establishing a strong brand presence. Stacy discusses the adventurous origin story behind Secret Aardvark's name, the challenges and fearlessness in leadership, the transition from hot sauces to nuts, and finding work-life balance as an entrepreneur.
/episode/index/show/wearefirebelly/id/34967525