Grow Your Pet Business with Tori Mistick
Grow Your Pet Business with Tori Mistick is a top-rated podcast for independent pet professionals who want to build sustainable, profitable businesses without burnout. Hosted by Tori Mistick, digital marketing educator and founder of Wear Wag Repeat, the show draws on more than 15 years of experience helping pet businesses grow through content, email marketing, and long-term visibility strategies. With over 350 episodes and a 5-star rating, this podcast has featured interviews with founders of award-winning and multimillion-dollar pet brands. Currently, new episodes focus on practical advice from Tori's lived experience and observations about digital marketing and how it relates to your pet industry business. Grow Your Pet Business with Tori Mistick is a Wear Wag Repeat production. If you like learning from Tori, you may also enjoy Dog Enrichment with Tori Mistick, a limited-series podcast exploring the science of dog enrichment and practical ways pet parents can put it into action.
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Top 3 Marketing Trends for Your Pet Business in 2026 (Stand Out From AI)
01/21/2026
Top 3 Marketing Trends for Your Pet Business in 2026 (Stand Out From AI)
Ready to grow your pet business in 2026? In this short, actionable episode, Tori Mistick is breaking down three marketing trends petpreneurs need to pay attention to right now... especially if you want to stand out in a world full of AI-generated content! You’ll learn why live streaming is one of the few truly AI-proof marketing tools, how video podcasting boosts discovery on YouTube and Spotify, and why getting clear on your “why” builds stronger community, trust, and long-term growth. If you’re a pet business owner who wants to stay visible, relevant, and human in 2026, this episode is for you. In this episode, I cover: Why live streaming builds trust (and why AI can’t compete) How to start live streaming without overcomplicating it Why video podcasts are exploding on YouTube and Spotify Tools I use to record professional video podcasts from home How leading with your “why” creates superfans and loyalty Tools I reference:
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A Fresh Start to the Year: New Podcast Name, Same Mission
01/09/2026
A Fresh Start to the Year: New Podcast Name, Same Mission
Wondering where I’ve been on this podcast feed? I’m back today with a quick check-in and some exciting updates. In this short episode, I share what I’ve been working on lately. Mainly, launching my limited-series podcast Dog Enrichment with Tori Mistick, a deep dive into the science behind enrichment, and how reconnecting with my “why” led to new opportunities in my business. You’ll also hear why this podcast is getting a refreshed name — it's now called Grow Your Pet Business with Tori Mistick — and what you can expect from future bite-sized episodes focused on what’s actually working to grow a pet business right now. If you’re a petpreneur looking for clarity, direction, and practical lessons from real experience, you’re in the right place. What’s covered in this episode: Where I’ve been and why this podcast went quiet for a few months The launch of Dog Enrichment with Tori Mistick New opportunities that came from leaning into expertise Why this podcast is evolving (and what the new name means) What’s coming next for pet business owners in 2026 New short, practical episodes are on the way. Make sure to follow the show so you don’t miss what’s next. TIMESTAMPS 00:00 Welcome back + why the podcast paused 01:15 What I've been working on: Dog Enrichment with Tori Mistick 02:05 The science behind dog enrichment (and why it matters) 03:35 Honoring Lucy and reconnecting with my “why” 04:45 Opportunities that followed leaning into expertise 05:45 What’s next for this podcast 06:40 New name: Grow Your Pet Business with Tori Mistick 07:40 Decluttering and streamlining after years in business 08:35 How this show supports petpreneurs moving forward 09:35 Final thoughts + what’s coming next Listen to my other podcast: Dog Enrichment with Tori Mistick is available on Apple Podcasts, Spotify, and YouTube. Get Access to the Wear Wag Repeat Society VAULT: https://wearwagrepeat.com/society
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3 Launch Trends You Need to Try Before 2026
08/06/2025
3 Launch Trends You Need to Try Before 2026
If you’ve ever launched something for your pet business and heard nothing but crickets, you're not alone! I’m sharing three launch strategies that are actually working in 2025. These are based on what I’m seeing work in real time, not just in my own business, but in the petpreneur community too. You’ll hear why old launch tactics just aren’t cutting it anymore, and how to warm up your audience, use micro launches, and tell your story across multiple platforms to get better results without burning out. I also share an update about the new podcast I’m launching for pet parents on October 1st. It’s a big shift, and it’s deeply meaningful to me. If you want more support for your next launch, join us inside Wear Wag Repeat Society:
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Life After Lucy: Reconnecting with the Mission of Wear Wag Repeat
07/23/2025
Life After Lucy: Reconnecting with the Mission of Wear Wag Repeat
After an unexpected break, I’m back on the mic with a deeply personal update. In this solo episode, I’m sharing why I’ve been away from the podcast—and what’s ahead for Wear Wag Repeat. Losing my sweet Lucy earlier this summer reshaped everything for me. So I’m opening up about that experience, what it taught me, and how it’s inspired me to return to my original mission: helping pet parents live their best life with their dogs. I’m also giving you a look at what’s next for the podcast, why I’m adjusting my content balance, and how I’ll continue supporting petpreneurs—just in a more aligned way. Get 1:1 and community support for your pet business in
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Are You Wasting Time? My Exact Batching Workflow: Part 1
05/14/2025
Are You Wasting Time? My Exact Batching Workflow: Part 1
Wondering how to batch your content and save time in your pet business? In this episode, I’m sharing the exact systems and tech setup I use to record and edit 4 podcast episodes in just one sitting! Plus, more ideas for content you could be batching BEYOND social media. This is part 1 of my mini-series all about automating and batching for petpreneurs. Whether you're creating podcasts, email newsletters, or affiliate content — there’s a smarter way to do it, and I’m showing you how. You’ll learn: ✔ How I use Google Docs + AI like ChatGPT to plan my content ✔ The affordable tools I use for podcast + YouTube recording ✔ A peek into my exact batching workflow (updated for 2025) ✔ How I repurpose my transcript into optimized content ✔ Why affiliate marketing should be part of your business strategy 🎉 Try Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society 🎁 BONUS: Streamline your business with my new freebie, the System Sprint Workbook: wearwagrepeat.com/systems TOOLS DISCUSSED: Castmagic*: Kit*: Wear Wag Repeat Society: *denotes affiliate links Timestamped Overview – Why I Batch Content (Lucy’s cancer story 💕) – A Time-Saving Mindset Shift – How I Batch Podcast Episodes – Systems Beat Overwhelm – How My Setup Has Evolved in 2025 – My Outline + Script Method – My Current Recording Setup – Editing Tips + What I Use – Using CastMagic for Transcripts – Generating Titles, Descriptions, and Thumbnails – YouTube vs Audio Hosting – Batching Email Newsletters (Kit Tips!) – Making Recurring Income with Affiliates – Seasonal Content You Can Reuse – Join the Society for More Support!
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A Simple System to Make Instagram Work For Your Pet Business in 2025
05/07/2025
A Simple System to Make Instagram Work For Your Pet Business in 2025
Feeling overwhelmed by Instagram in 2025? In this episode, I share a simple batching strategy that will save you HOURS of time and finally make social media work for you... not the other way around. This is based on my real experience coming out of social media management retirement for a client this year! Imagine sitting down just once a month to create all your Instagram posts — no more daily scrambling. I walk you through a realistic, repeatable batching system tailored for petpreneurs who want more time with their pups and less stress online. In this episode, you’ll learn: ✔️ How batching can totally transform your relationship with social media ✔️ Tools and tricks to make IG content creation fast and fun ✔️ Why planning posts ahead is the key to growth in 2025 🎉 Try the Wear Wag Repeat Society for just $24 →
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Automate These 3 Things In Your Pet Business TODAY
04/29/2025
Automate These 3 Things In Your Pet Business TODAY
Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that’ll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?" From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your social media content like a pro — these tips will make your biz run smoother, so you can spend more time doing what you love (like snuggling your pup). 💡 In this episode, you’ll learn: ✔️ Why every petpreneur needs a welcome email series and how setting one up will save you time ✔️ How prep emails can reduce confusion and give your customers a better experience ✔️ How to reclaim your time with scheduled social media posts (yeah, we're doing that again!) 🎁 BONUS: Get my free “3X Your Email Subscribers” Workshop: 🎉 Try the Wear Wag Repeat Society for just $24 (PRICE GOES UP JUNE 1) → Let’s make running your pet biz easy & fun again!
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This Pet Biz Community is a Game-Changer!
04/23/2025
This Pet Biz Community is a Game-Changer!
Wondering what it’s really like inside the Wear Wag Repeat Society? In this behind-the-scenes tour, I’ll show you exactly what happens when you join my petpreneur community. From one-on-one coaching calls ☕️ to weekly Voxer office hours 📲, monthly implementation calls 💻, and promotional member spotlights 🌟 — this Society isn’t just a membership, it’s a movement. You’ll get access to: ✔ Personalized support for your pet business ✔ Our deep resource library full of marketing lessons, templates & swipe files ✔ Monthly coaching and hot seat brainstorming calls ✔ Weekly feedback during office hours ✔ Opportunities to promote your biz to my 40K+ followers! 🛎 Don’t wait! Membership price increases on June 1st — join now and lock in your rate: wearwagrepeat.com/society 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop
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Wasting Hours in Your Inbox? Declutter with My 3-Step System
04/17/2025
Wasting Hours in Your Inbox? Declutter with My 3-Step System
Is your inbox draining your time, energy, and focus? In this episode, I’m walking you through my 3-step system to declutter your inbox — without aiming for perfection (just sanity!). You’ll learn how to set up a simple folder system, build healthy boundaries with inbox check-ins, and use time-saving templates that do the heavy lifting for you. 🐾 If you want the actual email templates and swipe files I use, they’re ready for you inside the — along with support from 35+ petpreneurs just like you! Fetch 3X Email Subscribers FREE Workshop: 🎧 Press play and start decluttering today — because you’ve got a pet biz to grow, not an inbox to babysit.
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Skip the Big Pet Trade Shows – Do This Instead!
03/26/2025
Skip the Big Pet Trade Shows – Do This Instead!
Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections. What You'll Learn in This Episode: ✔ Why major trade shows are designed for vendors and retailers—not content creators ✔ The reality of making brand deals at these events ✔ How to assess if attending aligns with your business goals and budget ✔ The networking opportunities beyond just brands ✔ Why I prefer small, niche industry events over massive trade shows ✔ How to decide what's best for YOUR pet business growth Whether you're feeling FOMO seeing people at Global Pet or considering attending a future event, this episode will help you make an informed decision that aligns with your unique business goals. 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → 🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! →
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Can Pet Owners Find You? A Visibility Audit for Petpreneurs
03/19/2025
Can Pet Owners Find You? A Visibility Audit for Petpreneurs
Are pet parents and customers struggling to find your business? In this episode of Wear Wag Repeat, I'm walking you through a self-audit to boost your pet business’s visibility and lead generation. This simple exercise will help you clarify your message, optimize your social media, and ensure your website is working for you—not against you! What you'll learn today: ✔️ The social media bio check every petpreneur needs ✔️ How to pinpoint gaps in your customer journey ✔️ The one Instagram mistake that could cost you referrals ✔️ A website test to ensure your links actually convert ✔️ Why testing your link in bio is critical for lead generation 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → Want to connect with other petpreneurs? Join the Wear Wag Repeat Society! Inside, you'll get marketing strategies, expert guidance, and an inspiring community to help you build a thriving pet business. Join here → Get more resources:
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The Power of Collaboration: How Working Together Raises the Quality Of The Pet Industry
02/26/2025
The Power of Collaboration: How Working Together Raises the Quality Of The Pet Industry
At a recent wine tasting, I heard this: “The best winemaker shares his knowledge with other winemakers. This raises the knowledge, innovation, and quality of the wine from their region.” And it got me thinking—this is exactly the mindset we need in the pet industry! Too often, petpreneurs feel like they need to guard their expertise. But in reality, when we collaborate and lift each other up, we all win. In this episode, I’ll break down why embracing a collaborative mindset can help you build a stronger pet business. I’ll also share real stats that prove knowledge-sharing boosts success, plus actionable ways you can build meaningful industry connections. Want to dive deeper? Check out these related episodes of the Wear Wag Repeat Podcast: Ep 333: The Impact of Networking and Collaboration with Lashonda Geffrard Ep 337: Yes! Introverted Pet Pros Can Be Great at Networking with Stacy Pong Ep 335: Turn Your Pet Business Emails into Money-Making Connection Machines with Liz Wilcox 🎧 Hit play now and let’s explore how sharing your expertise can create more opportunities, clients, and success! 📣 Join Wear Wag Repeat Society: Ready to connect with a supportive community of petpreneurs?
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5 Love Languages of a Thriving Pet Business
02/12/2025
5 Love Languages of a Thriving Pet Business
You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you’re not speaking it the right way, you might be stutning your growth. In this short and sweet Valentine’s Day-themed episode, I’m breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clients, create better systems, and find more joy in running your business. From Words of Attraction (aka, your marketing!) to Quality Time (working smarter, not harder!), these love languages will help you build a pet biz that loves you back. 💖 🎧 Hit play now to find out which business love language you need to focus on! 💌 Want more support growing your business? Join my membership community, Wear Wag Repeat Society, and get the tools, strategies, and support to make 2025 your best year yet! Start your 2-week trial now: 🐾
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Set Yourself Up for a Successful Month: Simple Shifts to Reclaim Your Time
02/05/2025
Set Yourself Up for a Successful Month: Simple Shifts to Reclaim Your Time
Let’s make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel. And if you need a community that helps you grow your pet business without overworking, my membership is here for you. Wear Wag Repeat Society: Episode Overview: February is a short month—which makes it the perfect time to test a new routine and simplify your pet business. How small, intentional shifts can help petpreneurs reclaim their time and grow their business with less stress. How to declutter your business, set up repeatable systems, and work smarter—not harder! "Time is your most precious resource, especially with your pets. Let’s set up simple routines now so you can get more done without working more—because your business should fit your life, not the other way around." - Tori Mistick
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New Problem-Solving Opt-In Freebie for Petpreneurs
01/29/2025
New Problem-Solving Opt-In Freebie for Petpreneurs
Want to have tons of people signing up for your opt-in freebie? You need to give them something that solves a problem! Listen to this episode to hear about a new freebie I created last week that immediately got tons of sign ups with zero promotion. PLUS... tell me what freebie I should create for pet pros like you. Here's the options: 3-Day Profit Kickstart 💰 Ready to stop undercharging and overworking? Make the money your business deserves! This video workshop will walk you through pricing, sales strategy and finding money leaks in your business. Publicity Pack 📣 Want press features like mine in the Wall Street Journal or local TV? I'm sharing my actual pitch templates and story framework that will help you land major media coverage! Tech Systems on Autopilot ⏰ Overwhelmed by all the platforms and making them play nicely? Watch over my shoulder as I share how I set up the essential tools that keep my business running smoothly. My tips will save you up to 10 hours a week! Let me know which one of these freebies would help you hit your pet industry goals in 2025! Want more support growing your business? Start your 2-week trial in my membership community Wear Wag Repeat Society: wearwagrepeat.com/society 💖
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My 2nd Best Piece of Advice for Petpreneurs
01/22/2025
My 2nd Best Piece of Advice for Petpreneurs
Are you ready to embrace change in the social media landscape? This week, I share my 2nd best piece of advice for growing your pet industry business. Discover how diversifying your marketing presence can shield you from the ding dongs running our social platforms and keep those dream clients rolling in! Don't depend solely on one social media platform. Reach your audience across multiple channels. Focus on sustainable, profitable growth and joyful engagement. Need to learn how to use email marketing, blogging, SEO, Pinterest and more? Lessons on how to use these strategies are included in the Petpreneur Resource Library inside Wear Wag Repeat Society! Join now for 2 weeks for just $24: wearwagrepeat.com/society As soon as you join, I'll invite you to a welcome coffee chat so I can personally get to know you and your pet business goals. Other links:
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My Dog's Cancer Diagnosis Inspired My 2025 Word of the Year
01/15/2025
My Dog's Cancer Diagnosis Inspired My 2025 Word of the Year
Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask. By living my word of the year, I'm already seeing positive impacts on my stress level and how much I can enjoy every day with Burt and Lucy. After you listen, tell me about your word of the year and how it's driving your pet business success for 2025! In this episide you'll hear about: Tori's challenging December: Lucy's health issues and the vet's diagnosis of a splenic mass, which usually means cancer. Decision-making: Opted for no surgery, focusing on Lucy's quality of life and holistic care. Tori's 2025 word: "One thing at a time" to simplify, focus, and live in the moment. Wear Wag Repeat Society: New features, including office hours and monthly member spotlights. Join now to book a kick-off coffee chat with me: Podcast goals: Focus on solo episodes, consistent releases, and insights into Tori's pet business growth.
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Yes! Introverted Pet Pros Can Be Great at Networking with Stacy Pong
12/11/2024
Yes! Introverted Pet Pros Can Be Great at Networking with Stacy Pong
In this episode, I’m talking with super-connector Stacy Pong. It’s a funny story… we met through a virtual networking event, and I found out that she’s a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter here at Wear Wag Repeat. I loved talking to Stacy because she’s not directly in the pet industry - although she does have an adorable corgi named Hashbrown! I’ve found that getting business and marketing ideas from people outside of our industry can be very inspiring. Stacy shares actionable tips for how to make the most of networking as an introverted pet pro including example questions that you can use the next time you find yourself in the middle of some awkward small talk. Check out her W.I.N. framework below! I also love her advice about being “sticky”! That will get your brainstorming wheels turning. If you want to talk about any of the ideas here and how to best apply them to your business, that’s what we do every month in Wear Wag Repeat Society. 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → 🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! →
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December: Dreams, Deals, and Wrapping Up 2024!
12/04/2024
December: Dreams, Deals, and Wrapping Up 2024!
In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here’s what’s happening: What’s Coming Up in December 2024: WWR Society Lesson Focus on crafting an action plan for your dream partnerships and collaborations in 2025. We’ll brainstorm, work backwards to create a plan, and put actionable steps in our calendars. I’m here to help you turn those dreams into reality! WWR Society Meetup Mark your calendars for December 18th — our last meetup of the year! Can’t wait to unveil the revamped membership for 2025, which will be my main focus next year! Special December Offers From December 9-31, I’m offering massive discounts on pet business services, courses and coaching: 1:1 Strategy Sessions Pinterest Masterclass Email Welcome Sequence Writing Services Deals range from 25% off to $300 off—details coming Monday, December 9. Spots are limited! Final Networking Event December 11: The last Petpreneur Virtual Networking event of the year. Don’t miss it! RSVP here: www.wearwagrepeat.com/petworking Podcast Guest Interview Tune in next week for the final guest interview of the year with Stacy Pong, founder of The Exchange. Stacy shares brilliant tips on how to make yourself “sticky” when meeting new people! Wrapping Up the Year It’s a busy month, but I’ll be taking a much-needed break over the holidays. For those of you still working, taking care of pets, and running your businesses — I see you, and I’m so grateful for your support this year. Let’s finish strong and gear up for all the amazing opportunities waiting for our pet industry busiensses in 2025!
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Liz Wilcox: Turn Your Emails into Money-Making Connection Machines
11/13/2024
Liz Wilcox: Turn Your Emails into Money-Making Connection Machines
In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”. She’s best known for her 4500+ user , her 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. In this interview, Liz goes along with my Networking Theme of Q4 and highlights how email is an amazing tool for collaboration and connection. We talk about: How to use email to build real connections with your subscribers How sharing other people’s content in your emails builds your trust and authority Liz also told me the story of her first digital product. It was a collaboration with other RV travel bloggers back when she had her first website. While telling this story, Liz invites you to steal her idea for a pet-inspired twist! I’m so in… wait until you hear it and reach out to me if you want to collaborate on this idea! 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → 🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! →
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What's Up in November: Liz Wilcox, Petworking Event + Black Friday
11/06/2024
What's Up in November: Liz Wilcox, Petworking Event + Black Friday
This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration. Here's what's on deck: November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking Thank you to my co-hosts who are helping make this event a success! Wear Wag Repeat Society Members: Beth Lambert of Fuzzy Face Media, Alexandra of Bella B's Barkery, Jessica Bay of Templates for Pet Pros and Sharon of Sharon and Teddy Take the City. November Guest Expert: Enjoy an exclusive interview with email marketing expert Liz Wilcox who talked to me about how collaborating and connecting through email can build trust and grow your business. BlogPaws LiVE: I'm attending a pet content creator conference in Boulder, CO where I'll speak on a panel about Diversifying Success. Black Friday: I have a special offer on Wear Wag Repeat Society planned for you. If you attend the November 13th Networking event, you'll get early access to this deal! What do you have going on in November? Connect with me on Instagram @wearwagrepeat and tell me what's going on in your pet industry business.
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The Impact of Networking and Collaboration with Lashonda Geffrard of Black Pet Business Network
10/09/2024
The Impact of Networking and Collaboration with Lashonda Geffrard of Black Pet Business Network
I’m so excited to have Lashonda Geffrard, the founder of as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at! In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desire to connect with grooming shop owners during the pandemic to see how they were running their businesses amidst shutdowns and quarantines.
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Real Connections: Collaboration is the Key To Growing Your Pet Business
10/02/2024
Real Connections: Collaboration is the Key To Growing Your Pet Business
It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships. Here's what I have in store for October to help you grow your pet business: Expert Interview with Lashonda Geffrard, CEO of Black Pet Business Network and owner of The Paw Shop, a grooming salon in Orlando, FL. We're talking about networking and how to diversify your community with real action steps. I'm already implementing her advice! Wear Wag Repeat Society Lesson: Going live today, in we're looking at how to make the most or virtual networking, how to find networking calls or local events and how to make sure people can figure out how to contact you (an essential part of finding new collaborators!) Speaking of virtual networking… you’re invited to my Petpreneur Virtual Networking event on October 9th.
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5 Things To Do AFTER You Publish a New Pet Blog Post
09/26/2024
5 Things To Do AFTER You Publish a New Pet Blog Post
We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term. In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do after you hit publish on a new blog post? So here you go... 5 things I do after a blog post is published. Catch up on Expert Interviews about Pet Blogging: We've also covered blogging in lessons this quarter in Wear Wag Repeat Society: Internal Linking and How to Optimize Existing Blog Posts How to do Keyword Research to Write Posts that Help Your Audience KeySearch Demo, LinkWhisper Demo and more! to learn how to grow a profitable pet business alongside like-minded pet lovers! I'm hosting The first one is October 9th. Save your spot!
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How Online Authority is Essential to SEO for Pet Bloggers: Jessica Shipman of BlogPaws
09/11/2024
How Online Authority is Essential to SEO for Pet Bloggers: Jessica Shipman of BlogPaws
If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws. Jessica and I explored some exciting trends and tactics that every petpreneur will find useful when it comes to keeping their blog organized and efficient. We’re both excited about the shift back to long-form content! Jessica shares great advice on how to adapt your blogging and social media strategy to today's algorithms. We also cover these pet business blogging tips: The top three SEO essentials you need to focus on when creating new blog posts. How to create a content catalog and track your blog's performance using a tool such as Airtable. What a content brief is and how it can streamline your writing process, making your posts more effective and focused. The importance of Google's E-E-A-T (Experience, Expertise, Authority, Trust) guidelines and how to apply them to build trust with your audience. Join me for BlogPaws LiVE in Boulder, CO, this November 15-16 and ! CODE: TORI30
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Big Goals, Bigger Impact: Pet Business Strategy for September
09/04/2024
Big Goals, Bigger Impact: Pet Business Strategy for September
It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month. Topics discussed: Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members are setting blogging goals for the month from 1 post to 30 posts! I'm excited for weekly co-working sessions together. September Expert Interview: Jessica Shipman, COO & CMO of BlogPaws. We talk about how to keep your blog content organized so you know you’re writing about the most strategic topics for your business, and she explains why Google’s new EEAT framework I will be giving 2 talks at Pet Sitter World in Niagara Falls, NY with Pet Sitters International. That event is September 19-21. Stay tuned for big Virtual Petpreneur Networking Events coming up in Q4!
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The Short Leash: Why Blogging is Like My Kiwi Allergy
08/28/2024
The Short Leash: Why Blogging is Like My Kiwi Allergy
Join the September Blogging Challenge that kicks off on Tuesday, September 3rd! It's happening inside Wear Wag Repeat Society: https://wearwagrepeat.com/society/
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Pet Blog Posts WITH Keyword Optimization vs. WITHOUT [Comparison]
08/22/2024
Pet Blog Posts WITH Keyword Optimization vs. WITHOUT [Comparison]
This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without? Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this special audio and video episode of the Wear Wag Repeat Podcast. The 2 blog posts I'm using as an example are: You'll see (or hear!) that the blog post I did keyword research for has performed much better over time than the one that I am equally passionate about, but didn't do keyword research for. Want to learn more about blogging for your pet business? Check out Wear Wag Repeat Society! See the video version of this podcast episode on
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Playing the Long Game with Pet Blogging: Caitlin Brown of Sparkles and Sunshine Blog
08/14/2024
Playing the Long Game with Pet Blogging: Caitlin Brown of Sparkles and Sunshine Blog
Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust? Blogging can be discouraging if you’re not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and Sunshine Blog. I’ve known Caitlin for years and I’m always so impressed by the perseverance she has to keep creating fun, engaging and helpful content. Caitlin creates a lot of content and she’s a data nerd as much as I am, so I’m excited to share this conversation with you. Everything we discuss applies to bloggers like us and pet business owners who use blogging as a marketing strategy. We share advice on playing the long game when it comes to your blog content and why it’s so important to write helpful content that serves your audience. If you’re putting a lot of effort into these posts, they should still be relevant a year or two from now. Or even 10 years later, like some of my most popular blog posts! We touch a bit on , but if you want to learn more about that go listen to last month’s episode for a deeper dive. If you’re in my membership, WWR Society, we also have several lessons including screen share videos on how to find the right keywords to blog about. OK… bit finally, Caitlin and I also talk about Pinterest on this episode. We are both big believers in Pinterest because it continues to drive a ton of traffic to our blogs. If you need help with Pinterest, make sure you’re on my email list so I can let you know when Pinterest for Petpreneurs Live is happening. Pinterest works a lot like Google, you need to give it time for momentum to build. When we do the live round of my Pinterest course we’ll be focusing on pinning winter content.
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August Plan: Profit-Focused Keyword Research & Exciting Guest Experts!
08/07/2024
August Plan: Profit-Focused Keyword Research & Exciting Guest Experts!
August is full of exciting updates for your pet business! After Tori shares a personal update about her dogs Burt and Lucy, she goes into everything you can expect from Wear Wag Repeat this month: Wear Wag Repeat Society: This month’s theme in my membership is profit-focused keyword research! Learn to use keyword research tools and Pinterest research to drive traffic to your pet business's key sales pages—products, services, online courses, sign-up forms and more! August Guest Expert on the Podcast: Caitlin Brown joins us on August 14 to discuss evergreen content and Pinterest. You might know her from her website, Sparkles and Sunshine Blog, where she documents life with her dogs, cats and horse. Learn from an Upcomgin guest Expert: Email marketing guru Liz Wilcox will be on the podcast this fall! But I can't wait that long to tell you about her new program called The Launch Course. She's teaching how to launch your new thing (course, service, product, etc.) with just EMAIL—no ads, social media, or webinars. Pinterest for Petpreneurs LIVE: Another round is coming at the end of August! This is perfect timing to pin holiday or winter content for pet parents and drive traffic to your website on autopilot. Stay tuned for more details. to stay updated on everything mentioned in this episode!
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