WellBuilt
WellBuilt is a video and audio podcast that not only highlights the people and stories behind organizations redefining what it means to live well but also shares the journeys of timeless organizations that, through innovation and resilience, have been well-built to endure and thrive across generations.
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The Science of Jet Lag and How to Stop It ✈️ | Andrew Herr, Founder & CEO of Flykitt
11/21/2025
The Science of Jet Lag and How to Stop It ✈️ | Andrew Herr, Founder & CEO of Flykitt
On this episode of , sits down with Founder & CEO of , to explore the science behind jet lag, human performance, and the future of healthy travel. Andrew was trained in immunology, health physics, and national security. He spent years advising the U.S. military on the future of human enhancement, working with fighter pilots, Navy SEALs, and elite performance units before moving into executive coaching.  A single client request — “fix my jet lag for a Seoul negotiation” — sparked FlyKitt. Andrew discovered that the primary driver of jet lag wasn’t dry air or stress but inflammation triggered by pressure and oxygen changes during flight. That insight became the foundation for FlyKitt, where his team combines supplements, timing protocols, circadian science, and AI-driven planning to eliminate jet lag for travelers. The conversation covers: 🔥 How pressure changes and low oxygen cause flight-induced inflammation, and why most travelers feel “off” even on short flights. 🧬 What’s inside FlyKitt — pomegranate polyphenols, vitamin C, EPA/DHA, melatonin, magnesium, methylated B vitamins, and a circadian-timing AI engine. 🍽️ Eating while traveling — why fasting sometimes helps, why it can backfire, and why Andrew often recommends small, frequent meals during flight. 🏋️ Healthy travel beyond supplements — their new AI tool that scan restaurant menus, identifies healthy options anywhere in the world, and auto-generates workouts from photos of any gym. 💤 Why sleep timing, light exposure, and food timing matter more than most people realize for feeling human when you land. 📈 His long-term vision — a platform that helps anyone run N=1 experiments, personalize health protocols, and feel noticeably better every day.  Enjoy!
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Reimagining Pediatric Care for the Modern Family 👼🏽 | Ellen DaSilva, Founder & CEO of Summer Health
10/23/2025
Reimagining Pediatric Care for the Modern Family 👼🏽 | Ellen DaSilva, Founder & CEO of Summer Health
On this episode of , sits down with , Founder and CEO of , and former Head of Business Development at Hims & Hers, for a conversation about modern parenting, accessible healthcare, and building a company that helps parents raise the healthiest generation. Ellen shares how a late-night ER visit during the pandemic that revealed how broken pediatric access had become, inspired her idea for Summer Health. Her company now connects parents with board-certified pediatricians in 15 minutes or less, offering trustworthy, text-based care for everything from fevers to feeding questions. The conversation covers: 👶 Why pediatric care is the most overlooked category in healthcare. 📱 How tech and asynchronous care are reshaping how parents access reliable medical advice. 💬 The emotional side of healthcare: building trust, empathy, and human connection in a digital-first experience. 🌡️ The state of pediatrics today from the shortage of primary care doctors to the rise of concierge models. 📚 Ellen’s take on parenting philosophies, screen time, and how raising her three kids has influenced the way she leads. ❤️ Lessons on balancing entrepreneurship, motherhood, and wellbeing, and what it really means to raise healthy kids in a hyperconnected world. From scaling telehealth at Hims to reimagining pediatric care at Summer Health, Ellen’s story is a masterclass in turning personal pain points into purpose-driven innovation!
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Less Hacking, More Living: Finding Balance in the Age of Over Optimization🦿 | Shervin Shaikh, Founder of Shervin Shares
10/08/2025
Less Hacking, More Living: Finding Balance in the Age of Over Optimization🦿 | Shervin Shaikh, Founder of Shervin Shares
On this episode of WellBuilt, sits down with — YouTuber, product reviewer, and modern health experimenter — to talk about what actually moves the needle for performance, health, and happiness. Shervin has built a massive YouTube following by testing the tools, supplements, and systems shaping the future of wellness — from cold plunges and red light therapy to wearables, sleep tech, and blood glucose monitors. But behind all the experiments is a simple philosophy: focus on the 20% of habits that drive 80% of results. The conversation covers: ⚙️ Why the basics (sleep, movement, nutrition, relationships) beat every biohack. 📉 Health trends that are overhyped vs. the ones worth your time and money. 🏋️♂️ What Shervin learned from training for marathons, Hyrox, and 90-day muscle-building challenges. ⌚ His favorite tools under and over $1K — from blackout curtains to the Apple Watch and Eight Sleep. 💊 What continuous glucose monitors and blood work actually reveal (and when they’re worth it). 🧠 How AI and ChatGPT are reshaping health tracking, creativity, and the way he runs his business. 🔋 The mindset behind consistency: why most people overcomplicate wellness and how Shervin builds systems, not motivation, into his daily routine. 💻 Building a modern wellness brand: how he’s scaled a content business rooted in authenticity, transparency, and genuine experimentation. 💬 The balance between content creation and actually living the healthy lifestyle he promotes. It’s an honest, grounded look at the intersection of curiosity, data, and modern health — from a creator who’s tested it all so you don’t have to.
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Seeing Earth From Space and Reimagining Life on It 👩🏽🚀 | Anousheh Ansari, CEO of XPRIZE
09/18/2025
Seeing Earth From Space and Reimagining Life on It 👩🏽🚀 | Anousheh Ansari, CEO of XPRIZE
On this episode of , sat down with —entrepreneur, engineer, and first Iranian in space. Anousheh shares her remarkable journey: growing up in Iran during the revolution and war, finding escape in the night skies, moving to the U.S., and eventually achieving her childhood dream of going to space. She opens up about the transformative experience of seeing Earth from orbit and how it reshaped her life mission as CEO of XPRIZE. Today she’s channeling that perspective into solving humanity’s biggest challenges. XPRIZE is known for running multi-million-dollar competitions that have sparked breakthroughs in areas like climate, clean water, and human longevity. The conversation covers: 🚀 How a childhood dream, entrepreneurship, and perseverance led her to space. 🌍 What it felt like to see Earth from space, how that moment inspired her to focus on global impact. 💡 Why piecemeal solutions fail and how XPRIZE catalyzes bold, scalable innovation. The unique power of prize-based innovation to unlock solutions where traditional R&D falls short. 🧬 XPRIZE’s new healthspan focus, and how breakthroughs in cognition, muscle, and immune health will reshape human life. 💧 Clean water, carbon capture, and other moonshot ideas she believes can accelerate environmental progress. 👩🏽🚀 Lessons in leadership, resilience, and balancing high performance with wellbeing, and leading with humility. 🌳 Her love of nature, favorite national parks, and the role of stress management and mindset in her own health journey. ❤️ How JOON fits into XPRIZE’s approach to company culture and employee wellbeing. From sleeping under the stars in Iran to catalyzing billions in global innovation, Anousheh’s story is an inspiring one. Enjoy!
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Mushroom Coffee, Plastic-Eating Fungi, and Raising Healthier Kids 🍄 | Tero Isokauppila, Founder of Four Sigmatic & Co-Founder of Hiro
08/12/2025
Mushroom Coffee, Plastic-Eating Fungi, and Raising Healthier Kids 🍄 | Tero Isokauppila, Founder of Four Sigmatic & Co-Founder of Hiro
On this episode of , sits down with , founder of and co-founder of , for a conversation spanning functional mushrooms, mycelium-based diapers, and rethinking how we raise healthier, happier kids. Tero shares how his childhood on a Finnish family farm and his background in food science sparked a lifelong mission to bring functional mushrooms into mainstream culture. Four Sigmatic’s mushroom coffee and adaptogen blends have reached millions, helping redefine daily rituals for better focus, energy, and wellbeing. We also dig into Hiro, the world’s first diaper made with mycelium, designed to drastically reduce the environmental footprint of traditional diapers. Tero explains the science, the sustainability potential, and what it’s like to enter a completely different consumer category. The conversation covers: 🍄 The early days of Four Sigmatic and the challenge of introducing functional mushrooms to a global audience. 🍼 How Hiro’s mycelium technology could transform one of the most waste-heavy industries on the planet. 🌱 The parallels between growing a CPG food brand and a sustainable/environmental technology company. 👶 Tero’s personal approach to healthy parenting, including nutrition, nature immersion, and setting the right environment for curiosity and resilience. 🌍 How Tero thinks about balancing global scale with local authenticity, and why certain ingredients should only be sourced from their native ecosystems. 🥗 The role of nutrient density in both adult and child diets, and why “food as information” should be a guiding principle. 🛠 Lessons from bootstrapping and self-funding early Four Sigmatic growth before bringing in outside capital. Tero and Four Sigmatic have been at the forefront of the functional mushroom movement. Tune in for an inside look at the health benefits, business lessons, and untapped potential of the fungi kingdom!
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Seeding a Dozen Unicorns & Transforming Healthcare at Home Through Smart Medication Adherence | Kal Vepuri, Founder & CEO of Hero and Brainchild Holdings
07/30/2025
Seeding a Dozen Unicorns & Transforming Healthcare at Home Through Smart Medication Adherence | Kal Vepuri, Founder & CEO of Hero and Brainchild Holdings
On this episode of , sits down with , serial entrepreneur, prolific angel investor, and founder of Hero, for a wide-ranging conversation on investing and building human-first companies and redefining modern healthcare. Kal shares stories from his early years as a curious, nonconforming kid, and how a life-altering accident during a visit to India forced him to confront questions of identity, resilience, healing, and care systems. He made Sweetgreen his first angel investment, eventually backing over 100 startups—more than a dozen of which became unicorns, including Gusto, Coinbase, Oscar, Seatgeek, DuckDuckGo, Astranis, Warby Parker, Dataminr, Reformation, and Arcadia. He later founded Hero, a smart pill dispenser and care platform transforming how families manage medications. The conversation covers: 💊 The origin of Hero: watching his mom juggle dozens of pills, and turning that struggle into an elegant tech solution for families and caregivers. 🧠 The psychology of adherence: why taking your meds is harder than it seems, and how trust, design, and routine shape behavior. 📈 Lessons from angel investing: what Kal looks for in founders, how he spots category-defining products, and why simplicity wins. 🪩 Psychedelic therapy, science-backed wellness, and the shift toward evidence-based modalities that treat the root cause. 🧘🏾♂️ Kal’s personal rituals for resilience, including solitude, coaching, and a more grounded approach to leadership. 🌍 How personal loss and cultural complexity shaped his worldview—and his drive to build systems that help people live better, longer lives. 📣 His thoughts on digital health, the GLP-1 craze, longevity hype, and what truly matters in the next wave of care innovation. Enjoy!
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More Than a Backpack: From Special Forces to Leader in Community-Led Fitness 🎒 | Jason McCarthy, Founder & CEO of GORUCK
07/02/2025
More Than a Backpack: From Special Forces to Leader in Community-Led Fitness 🎒 | Jason McCarthy, Founder & CEO of GORUCK
In honor of the upcoming Fourth of July, Jon spoke to , former Green Beret and founder of . What started as a handmade go-bag for his wife while she was deployed with the CIA has evolved into a fitness movement that's rooted in Special Forces principles. Today, GORUCK is more than just a gear company. With live events, best-in-class backpacks, performance apparel, sandbags, footwear, they’ve built one of the most trusted brands in community-led fitness. We cover: 🎒 From Special Forces to startup: how rucking became a gateway for connection, leadership, resilience, and growth. 📦 Why GORUCK sacks feel so much lighter and the design principles that set them apart from other “high-end" products. 🤝 The scrappy early years: how Jason funded product development by running live events in cities across the country. 💥 Why GORUCK refused to raise outside capital and how that shaped their growth and product strategy. 🧠 American manufacturing and building a long-lasting culture that puts people first. 🏋️♂️ How sandbags, shoes, and performance apparel became natural extensions of the GORUCK philosophy... If you’ve ever been curious why people (myself included) are strapping on 45-pound ruck and walking their babies and dogs, this one’s for you!
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The Rise of Functional Coffee 🍄 | Jack Savage, Founder & CEO of Everyday Dose
06/03/2025
The Rise of Functional Coffee 🍄 | Jack Savage, Founder & CEO of Everyday Dose
On this episode of , spoke with , the founder of , a functional coffee brand that blends organic coffee with nootropics, adaptogens, and collagen to create a daily ritual that supports focus, calm energy, and gut health. Jack opens up about his 20-year journey on ADHD medications and how getting off Adderall sparked a mission to build a better coffee, one that could replace multiple supplements in a single scoop. What started in his dad’s garage during the pandemic has grown into a thriving brand with massive retention and cult-like customer love! We cover: Why the “anti-coffee” movement paved the way for functional alternatives and how Everyday Dose chose to embrace coffee and make it better. The science and sourcing behind ingredients like Lion’s Mane, L-Theanine, Chaga, and collagen, and why extraction and product integrity matter. How Everyday Dose scaled lean, profitable, and founder-led with zero paid ads in early days and relentless focus on taste and efficacy. The benefits of staying focused and why Jack ignored advice to expand the product line and instead built one of the most retained functional beverages on the market. Why “retention is the new growth,” and how Jack approaches product feedback, brand building, and consumer trust. From couch-surfing and running Airbnbs to launching from a garage in Topanga, Jack shares how his untraditional background became an asset in founder life. Everyday Dose’s people-first culture: generous employee wellness stipends (via JOON), in-house ESL tutors, and how the brand empowers A+ players to thrive. Enjoy!
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The Vending Machine That Serves Fresh & Healthy Meals 👨🌾 | Luke Saunders, Founder & CEO of Farmer's Fridge
05/27/2025
The Vending Machine That Serves Fresh & Healthy Meals 👨🌾 | Luke Saunders, Founder & CEO of Farmer's Fridge
On this episode of , sits down with , founder and CEO of , a company revolutionizing how people access fresh, nutritious meals through smart fridges stocked daily with chef-curated salads, bowls, and more. What started as Luke’s personal frustration as a traveling salesman struggling to find healthy food on the road has grown into a company delivering tens of thousands of meals daily to over 2,000 locations—including hospitals, universities, Targets, and airports—all powered by a centralized, 100,000 sq. ft. refrigerated facility in Chicago. The conversation covers: 🥗 The origin story—from chopping lettuce in a shared kitchen to launching an automated, vertically integrated food system. 🚛 Why their centralized production + proprietary distribution model helps keep costs low, food quality high, and operations scalable. And why Luke views Farmer’s Fridge as a tech company as much as a food company. 📊 How customer-level feedback reshaped their entire menu strategy and sparked a data-driven approach to healthy food. 🧠 Why the vending machine is the marketing. How they scaled without paid ads for over a decade by placing fridges in high-traffic, high-visibility locations. 👨⚕️ Why hospitals and healthcare systems have become a major growth channel—and what it means for food access, trust, and nutrition. 🍗 Thoughts on consumer trends like high-protein, GLP-1s, clean label foods—and how Farmer’s Fridge is meeting the moment without chasing hype. 🔧 Lessons in fundraising, operations, and the often unseen costs of scaling a mission-driven food company. Luke also reflects on how he manages personal energy as a founder, what he’s learned leading a 500-person team, and what it takes to build for the long haul.
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Why Nike & Elite Athletes Are Betting on Recovery Tech: Inside the Launch of Hyperboot🦿 | Jim Huether, CEO of Hyperice
05/12/2025
Why Nike & Elite Athletes Are Betting on Recovery Tech: Inside the Launch of Hyperboot🦿 | Jim Huether, CEO of Hyperice
On this episode of , Jon sits down with , CEO of , to talk about how the brand went from a single ice compression sleeve to a $200M+ global leader in recovery and wearable tech—and how their new Nike partnership is setting the stage for a new era in performance and recovery. They dive into the launch of the Hyperboot, a first-of-its-kind wearable that combines Normatec air compression, Venom heat, and biosensor technology, all wrapped into a shoe developed in collaboration with Nike. The conversation covers: 🛠️ How Hyperice evolved from a single recovery tool inspired by Kobe Bryant to a multi-category platform for recovery, performance, and mental wellness 🚀 The rise of data-driven recovery devices and why the Hyperboot could be the next big thing in wearable tech 🏃♂️ Two years of R&D with Nike to bring the Hyperboot to life and why it’s a game-changer for both elite athletes and everyday movers 🏢 How Hyperice is expanding into corporate environments, integrating its products into gyms, hotels, and offices to make recovery accessible to everyday users 🌱 The evolution of Hyperice’s culture and how Jim is building a high-performance team that reflects the brand’s values—from resilience to passion and drive 💪 Jim’s personal approach to health, sleep, and managing stress while leading a high-growth brand in a competitive space—and why he believes wearable tech is just getting started
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From Soap to Psychedelics: Dr. Bronner’s Playbook for Building a Purpose-Driven Company 🍄 | David Bronner, CEO of Dr. Bronner's
05/01/2025
From Soap to Psychedelics: Dr. Bronner’s Playbook for Building a Purpose-Driven Company 🍄 | David Bronner, CEO of Dr. Bronner's
On this episode of WellBuilt, Jon sits down with David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s, to explore how one of the most iconic soap companies in the world became a radical blueprint for "conscious capitalism". David shares the multigenerational story behind Dr. Bronner’s—from his grandfather’s escape from Nazi Germany to the company’s transformation into a $200M+ activist brand built around a spiritual mission and commitment to social justice. What started as soap sold on the side of peace lectures is now a global force for regenerative agriculture—without ever losing its countercultural roots. The conversation covers: 🧼 The spiritual and activist origins of the “All-One” philosophy that still appears on every label 🧠 David’s own psychedelic journey, and how it helped him reconnect with his grandfather’s mission and lead with clarity and love 🌿 Why Dr. Bronner’s built the world’s first Regenerative Organic Certification—and what it takes to create truly sustainable, ethical supply chains 🇮🇱 How they source olive oil from both Israeli farmers (who happen to be their distant cousins) as well as Palestinian farmers in the West Bank as a model for reconciliation through commerce 👥 The company’s unique employee ownership and governance model, including a 5:1 pay ratio and democratic board structure that protects the mission long-term 💡 Why Dr. Bronner’s caps executive pay, reinvests the majority of profits into mission-driven work, and believes “doing good” should be baked into the business model 🍄 Their trailblazing support for psychedelic-assisted therapy—including full coverage for employees and their families—and why mental health care should be a right, not a perk 🔥 How they’ve become a true “activist soap company,” engaging in political advocacy around issues from drug reform to regenerative agriculture to fair trade 🌀 The importance of ritual, integration, and accountability in psychedelic work—and how David sees this spiritual practice as foundational for healing and leadership This is one of the most unique episodes to date—blending business, mental health, plant medicine, spirituality, and activism. Tune in to hear how a soap company became a global model for conscious capitalism!
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Reimagining Recovery at Home with Cold Plunges & Saunas ❄️ | Ryan Duey, Co-founder & Co-CEO of Plunge
04/11/2025
Reimagining Recovery at Home with Cold Plunges & Saunas ❄️ | Ryan Duey, Co-founder & Co-CEO of Plunge
On this episode of , sits down with , co-founder of Plunge, to explore how cold exposure and contrast therapy have become one of the fastest-growing health and wellness movements—and how Plunge helped lead the charge. Ryan shares how a background in float centers, a pandemic-era garage prototype, and a grassroots push to sell just 20 units to friends turned into a breakout wellness brand now used by tens of thousands of people and generating over $100M in annual revenue. The conversation covers: What cold plunging is and why it’s gaining mainstream traction Why people are willing to invest in premium tools like Plunge—high-qualty products that remove friction and turn difficult habits into daily rituals. How Plunge evolved from viral Instagram moments to community-led marketing and creating cold plunge culture. Their universal chiller kit, DIY adoption, and how plunge became a home for users transitioning from lower-quality competitors. The science behind cold exposure—dopamine boost, nervous system regulation, stress management, and how cold plunging rewires your response to discomfort. We also dig into Ryan’s personal journey—from a near-death motorcycle accident to founding float centers, and ultimately launching Plunge.
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The Science of Eating Well: Macros, Energy Balance, and What Most People Get Wrong About Dieting 🦾 | Dr. Layne Norton, PhD of Nutritional Sciences & Founder of Carbon App
03/17/2025
The Science of Eating Well: Macros, Energy Balance, and What Most People Get Wrong About Dieting 🦾 | Dr. Layne Norton, PhD of Nutritional Sciences & Founder of Carbon App
In this episode of , sits down with , a PhD of nutritional sciences, world champion powerlifter, and founder of , the app transforming how people approach nutrition and macro tracking. This conversation was particularly meaningful for Jon, as Layne’s work has directly influenced his own relationship with food, shifting his mindset from restrictive, trend-driven dieting to a data-driven, flexible approach. Layne shares his journey from overcoming bullying to becoming a leading voice in debunking nutrition myths, simplifying science, and helping people develop a healthier, more sustainable mindset around food. The episode dives into: ✅ Why energy balance matters—and how we’ve lost sight of basic nutrition science ✅ Protein’s role in body composition, metabolism, and satiety ✅ How tracking food intake can be as eye-opening as tracking finances ✅ Why people struggle with restrictive diets—and how to break free from extreme food rules ✅ The myths around artificial sweeteners, seed oils, and the fear-driven food narratives ✅ How Carbon helps people take the guesswork out of hitting their nutrition goals Layne also explains why calories in vs. calories out is non-negotiable, why focusing on protein can be a game-changer, and how behavior—not just biology—drives most nutrition struggles. Whether you’re looking to optimize performance, lose weight, or just improve your overall relationship with food, this episode is packed with science-backed, practical takeaways you can start applying today.
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Rethinking Protein with Mycelium 🍄 | Phil Graves, CEO of Meati™
03/04/2025
Rethinking Protein with Mycelium 🍄 | Phil Graves, CEO of Meati™
On this episode of , , CEO of ™, joins the podcast to discuss how mycelium-based protein is reshaping the future of food. With a background spanning corporate finance, sustainable venture investing at Patagonia’s Tin Shed Ventures, and regenerative agriculture at Wild Idea Buffalo, Phil’s path to Meati was anything but conventional. Moving from grass-fed bison ranching to an alternative protein startup, his work has always centered around rethinking food systems for sustainability, scalability, and health. The conversation covers: ✅ The rise of mycelium-based protein and how it differs from traditional plant-based alternatives ✅ Meati’s fermentation process, which can produce the equivalent protein of hundreds of cows in just days ✅ Challenges in the food system, from greenwashing to ingredient transparency, and how consumers can shop more consciously ✅ The role of regenerative agriculture and how Meati complements a balanced diet, including responsibly sourced animal protein ✅ The future of food tech, Meati’s plans for scaling production, and how they aim to drive down costs for accessibility Phil also shares leadership lessons from his time at Patagonia, insights into building mission-driven companies, and how he balances life as a CEO, triathlete, and father of three.
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How Lab Testing & Understanding Your Biomarkers Can Help You Live 100 Healthy Years 👵🏽 | Pranitha Patil, Co-Founder & COO at Function Health
02/11/2025
How Lab Testing & Understanding Your Biomarkers Can Help You Live 100 Healthy Years 👵🏽 | Pranitha Patil, Co-Founder & COO at Function Health
On this episode of , spoke with , Co-Founder and COO of , about redefining preventive healthcare through comprehensive diagnostic testing and actionable insights. Pranitha shared how her personal health struggles—including PCOS, pre-diabetes, and high cholesterol—led her to question the traditional healthcare system. After years of self-experimentation and navigating a system that often prioritizes reactive treatment over proactive health management, she co-founded Function Health to give people access to deeper health insights and data-driven solutions. Function Health offers an annual membership that provides extensive lab testing for 160 biomarkers, giving members the ability to track their health over time. Unlike conventional physicals that offer only a snapshot, Function’s model is built around continuous monitoring and empowering people with the tools and knowledge to take control of their well-being. In this conversation, Pranitha and Jon explored the gaps in the healthcare system, the challenges of advocating for yourself as a patient, and how Function is democratizing access to lab testing that was once only available through elite functional medicine doctors. They also discussed the importance of behavior change—how simply having data isn’t enough, but the right guidance and support can help people translate insights into meaningful action. Pranitha shared insights from Function’s 100,000+ members, revealing common trends in metabolic health, cardiovascular risk, and nutrient deficiencies, and how people are using this data to make lasting improvements. She also touched on how AI and machine learning will play a role in helping individuals personalize their health journey. Tune in to learn how Function Health is shifting the healthcare paradigm from reactive treatment to proactive self-care. WellBuilt listeneres and the JOON community can skip Function Health’s 400,000-person waitlist! Use this link to get access.
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Masogi, Mindset, and the Essentials of Physical Fitness 🏋️♂️ | Albert Matheny IV & Devon Lévesque, Founders of Promix Nutrition
01/15/2025
Masogi, Mindset, and the Essentials of Physical Fitness 🏋️♂️ | Albert Matheny IV & Devon Lévesque, Founders of Promix Nutrition
On this episode of , spoke to and , Founders of Promix, about simplifying health and nutrition while balancing mental, physical, and entrepreneurial challenges. Devon and Albert shared how their complementary skill sets and shared passion for health led to building Promix, a brand focused on whole foods and clean supplements designed to meet real-life needs. From Devon’s upbringing on a farm to Albert’s experience as a food scientist and athlete, their personal journeys shaped Promix’s ethos of prioritizing simplicity, transparency, and affordability in health. The discussion touched on their emphasis on foundational health principles, like prioritizing whole foods over supplements and focusing on movement, community, and clean living. They reflected on the pitfalls of overcomplicating wellness and offered actionable advice on returning to basics—good nutrition, sunlight, and meaningful relationships. The duo also critiqued wellness trends that promote unnecessary complexity, encouraging listeners to embrace sustainable and straightforward health habits. Devon and Albert opened up about how they structure their lives around core values like family, health, and community. Devon highlighted the importance of scheduling adventures and health priorities first, allowing work to fit around what matters most. Albert added that health must be treated as a non-negotiable, like eating or sleeping, and shared insights on building resilience through flexible routines and adaptable mindsets. Devon also shared his practice of taking on annual “Masogi” challenges—feats with a 50/50 chance of success—to push his mental and physical limits. From bear crawling the New York Marathon to summiting Everest, these experiences have shaped his mindset and informed Promix’s mission to inspire growth through health and movement. The founders also delved into their approach to product development, prioritizing authenticity, and real solutions over fleeting trends. They shared their belief in making health accessible to all, cutting out unnecessary costs and middlemen, and creating products that align with their transparent and community-driven ethos. Make sure to follow Devon and Albert on Instagram/LinkedIn and check out Promix to learn more about their products and philosophy on health and wellbeing.
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Mastering Discipline in Fitness, Food and Life 💪 | Mark A. Samuel, Founder of Iwon Organics & President of Unbun Foods
12/09/2024
Mastering Discipline in Fitness, Food and Life 💪 | Mark A. Samuel, Founder of Iwon Organics & President of Unbun Foods
On this episode of , spoke to , Founder of and President of , about navigating health, family, and entrepreneurial challenges while building innovative brands in the better-for-you food space. Mark shared his 22-year journey across various industries, eventually finding his niche in health-conscious better-for-you CPG brands. He reflected on growing IWON Organics into a recognizable name in the healthy snack market and discussed his recent transition to Unbun Foods, where he is leading a brand refresh and preparing for innovative new product launches. Mark also discussed his 80/20 approach to nutrition, emphasizing the importance of building a healthy relationship with food by balancing discipline and enjoyment. He highlighted how discipline, rather than fleeting motivation, has been a cornerstone of his personal and professional success. Mark also opened up about navigating mental health challenges and how exercise and making consistent, health-conscious choices have been essential to his well-being. The conversation delves into Mark’s philosophy on discipline as a foundation for personal and professional growth, the evolving expectations of health-conscious consumers, and the importance of maintaining a balanced lifestyle. Mark’s candid insights on building resilience, prioritizing health, and the realities of parenting offer valuable lessons for anyone looking to thrive in both life and business. Make sure to follow Mark on LinkedIn for more insights into health, fitness, and building better-for-you brands.
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Unlocking Pre-Tax Dollars to Drive Better Health Outcomes 💸 | Justin Mares, Co-Founder & CEO of TrueMed
10/21/2024
Unlocking Pre-Tax Dollars to Drive Better Health Outcomes 💸 | Justin Mares, Co-Founder & CEO of TrueMed
On this episode of , spoke to , Co-Founder and CEO of , to explore how innovative healthcare incentives can shift the chronic disease narrative in America. Justin shared his journey from building better-for-you CPG brands like Kettle & Fire, Perfect Keto, and non-aloholic Surely Wines, which now collectively generate over $100 million in annual revenue. These ventures deepened his understanding of systemic flaws in the U.S. food and healthcare systems, leading him to focus on chronic disease prevention and wellbeing. With Truemed, Justin is addressing a critical gap in healthcare by unlocking the potential of HSA and FSA accounts, allowing consumers to use pre-tax dollars for wellness-related expenses, including exercise programs, supplements, and recovery tools. This model shifts the focus from reactive "sick care" to proactive health solutions, tackling the root causes of chronic diseases like diabetes and metabolic dysfunction. In the broad-ranging discussion, Justin reflects on the misaligned incentives that have driven poor health outcomes and emphasizes the need for scalable, long-term interventions. The discussion covers the troubling rise in chronic diseases, with nearly 40% of children in the U.S. showing signs of pre-diabetes or diabetes, and highlights how systemic incentives have encouraged unhealthy behaviors. Make sure to check out TrueMed and to learn more. Justin also writes a substack newsletter, , which explores what's next, in health, startups, and society.
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The Most Resilient Berry Company in the World 🍓 | Joe Barsi, President of California Giant Berry Farms
07/11/2024
The Most Resilient Berry Company in the World 🍓 | Joe Barsi, President of California Giant Berry Farms
In this episode of , spoke with , President of . California Giant Berry Farms is a leader in the berry industry, known for its commitment to quality and sustainability. As a family-owned and operated company, Cal Giant has built a strong reputation for producing high-quality berries while supporting its community and employees. Joe shares the inspiring journey of Cal Giant, from its humble beginnings 40 years ago in Watsonville, California, to becoming one of North America's largest berry companies. He highlights the company's mission to deliver premium berries and nourish the community, emphasizing the importance of sustainability and resilience in their operations. The conversation dives into the unique challenges and innovations in berry farming, including the meticulous process of growing and harvesting strawberries, blueberries, raspberries, and blackberries. Joe explains how Cal Giant maintains its high standards by working closely with long-term grower partners and investing in sustainable practices. Joe also discusses Cal Giant's dedication to employee well-being, including their partnership with JOON. He shares how JOON's flexible wellness benefits have positively impacted employees' lives, supporting their diverse health and wellness needs. This episode offers valuable insights into the agricultural industry, the importance of sustainability, and the commitment to community and employee well-being. Joe's passion for berries and dedication to making a positive impact shine through in this engaging conversation.
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Advancing Men's Health through Telehealth & Employee Solutions 🙋♂️ | Reza Amin PhD, Founder & CEO and Dr. Justin Houman, Medical Director of Bastion Health
04/25/2024
Advancing Men's Health through Telehealth & Employee Solutions 🙋♂️ | Reza Amin PhD, Founder & CEO and Dr. Justin Houman, Medical Director of Bastion Health
In this episode of , Jon spoke to , Founder and CEO of Bastion Health, and , Medical Director at . Bastion is at the forefront of transforming men's health care, an area often stigmatized and not prioritized. As a comprehensive men's specialty virtual clinic, Bastion integrates prostate, reproductive, and sexual health services, making strides in how men access and manage their health. Reza shares his motivation for founding Bastion, driven by his fertility journey and the loss of his grandfather to prostate cancer. Dr. Houman elaborates on Bastion's mission to break traditional healthcare models by offering comprehensive men's health services directly to patients' homes. This approach addresses common physical health issues and tackles psychological barriers to seeking treatment. Reza and Dr. Houman explore the inherent challenges of delivering specialized men’s health care through telehealth, such as the limitations around physical examinations. They detail how Bastion overcomes these hurdles by leveraging advanced diagnostic tools and establishing a comprehensive network for patient referrals, ensuring that telehealth serves as a robust extension of traditional healthcare services. They also elaborate on educating patients about the importance of regular screenings and proactive health management, aiming to empower men with the knowledge to take charge of their health effectively. Bastion Health is revolutionizing the way companies offer health benefits by integrating their specialized men's health services into employer programs. This approach not only enhances accessibility and convenience for employees but also assists organizations in nurturing a healthier workforce, leading to increased productivity and reduced healthcare costs. Enjoy!
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Revolutionizing K-12 Education Through Evidence and Choice 👨🏻🏫 | Michael Olaya, Founder & CEO of Dexter
04/14/2024
Revolutionizing K-12 Education Through Evidence and Choice 👨🏻🏫 | Michael Olaya, Founder & CEO of Dexter
In this episode of , Jon spoke to , Founder & CEO of . Dexter is transforming early education by building its own schools that serve as a replacement to the traditional schooling system from preschool to high school. Michael shares his journey from mechanical engineer and physics enthusiast to educator. His passion for teaching began in Silicon Valley and expanded internationally, influencing his decision to redefine education back in his hometown of Woodshaw Falls. Starting with STEM workshops, Dexter quickly evolved into a full educational program. The conversation explored Dexter's foundational principles, particularly its emphasis on "correct instruction," which aligns with classical education methods proven to be more effective than many modern educational strategies. Michael emphasizes the importance of direct instruction and rigorous standardization in improving educational outcomes. Michael criticized the existing educational models, which rely too heavily on failing progressive methodologies and inappropriate technology use in classrooms. He challenges the effectiveness of trendy educational theories like socio-emotional learning (SEL) and learning styles, which he argues lack empirical support. By discussing how Dexter utilizes evidence-based practices and direct instruction, listeners can better understand the contrast between Dexter's methods and those of traditional public schools. This reinforces the importance of adopting approaches that are scientifically validated rather than simply popular or progressive. Despite the tech-heavy trends in modern education, Dexter adopts a more measured approach, using technology to streamline operations rather than as a primary instructional tool. This distinction underscores a critical aspect of Dexter's philosophy that technology should support, not replace, human teaching and interaction, which is vital for effective learning. He argues for a competitive, standardized approach similar to models used in healthcare and aviation, which he believes will drive improvements in education through market dynamics and parental choice. Additionally, Michael discusses the potential impact of school choice, envisioning a future where education is more about efficacy and less about adherence to outdated norms. He highlights how competition can lead to innovation and better educational practices, much like other sectors have experienced. Listen to learn about Dexter's role in shaping a future where education focuses on developing critical thinkers and competent problem solvers, equipped to navigate and enhance tomorrow's world.
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Unleashing the Power of Gamified Workouts 🕹️ | Andy Hoang, Founder & CEO of Aviron
03/11/2024
Unleashing the Power of Gamified Workouts 🕹️ | Andy Hoang, Founder & CEO of Aviron
In this episode of WellBuilt, Jon sits down with , the innovative mind behind , the first gaming rower in the world. Despite his aversion to rowing, Andy has successfully positioned Aviron at the intersection of gaming and fitness, creating a gamified rowing experience that's captivating a new customer who is not your typical fitness enthusiast. In the conversation, they delve into Andy's journey from his basement in 2016 to steering Aviron through a pivotal pandemic pivot, which skyrocketed the company's growth and solidified its place in the at-home fitness market. Andy also reveals the unique dynamics of his team, a diverse group of individuals not typically found in the fitness or rowing world, which has been instrumental in shaping Aviron's innovative approach. Additionally, gain insights into how Andy Hoang's Vietnamese heritage and values instilled by his refugee parents have played a pivotal role in his entrepreneurial journey, fueling his passion and resilience in navigating the competitive landscape of the fitness industry. Discover how Aviron's unique blend of competitive spirit, gaming mechanics, and fitness challenges is crafting a new category in the fitness industry, pushing the boundaries of what a workout can be.
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Unlocking Mental Wealth: The Magical Path to Enhanced Productivity and Wellbeing 🪄 | William Hicks, Co-Founder & CEO of Magic Mind
02/24/2024
Unlocking Mental Wealth: The Magical Path to Enhanced Productivity and Wellbeing 🪄 | William Hicks, Co-Founder & CEO of Magic Mind
In this episode of , Jon had the pleasure of speaking with , Co-Founder & CEO of . William shared his journey from creating keto-friendly Italian snacks, called lupini beans at Brami to joining James Beshara at Magic Mind, a coffee alternative and drink aimed at enhancing mental performance without the caffeine crash. Magic Mind combines adaptogens and nootropics with a lighter dose of caffeine to support focus and productivity. In our conversation, we dug into the brand's evolution, touching on its broader vision for mental performance. William offered great insights into scaling a wellness brand, the importance of stress management, and cultivating mental wealth.
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All Things Tech & Investing in LA's Sunny Future 😎 | Spencer Rascoff, Serial Entrepeneur and Investor
12/20/2023
All Things Tech & Investing in LA's Sunny Future 😎 | Spencer Rascoff, Serial Entrepeneur and Investor
On this episode of WellBuilt, chats with , a serial entrepreneur and investor. Currently, Spencer is the Co-founder and Chairman of several ventures including Pacaso, heyLibby, Recon Food, Queue, dot.LA, and . Before transitioning to his role as a full-time investor/operator, he co-founded Zillow and Hotwire, two major players in the tech landscape. As Zillow's CEO for ten years, Spencer led the company to impressive heights. Under his leadership, Zillow not only grew to over 4,500 employees and achieved $3 billion in revenue but also reached a market capitalization of $15 billion. Prior to Zillow, Spencer started and sold Hotwire to IAC for $685 million in 2003. Through his family office, 75 and Sunny Ventures, Spencer now invests in PropTech and a diverse range of other startups. In the podcast, Spencer delves into the current dynamics of PropTech, especially how fluctuating mortgage rates are affecting real estate and venture capital. He offers valuable insights on overcoming these challenges and underscores the importance of effective management in economic downturns. Additionally, Spencer provides practical advice for entrepreneurs navigating down rounds and the complexities of market dynamics. The conversation also explores the critical role of company culture in business success. Spencer is also super bullish about HR tech solutions that foster effective and engaging work environments. Last but not least, Spencer shares his perspective on the potential of the LA tech scene, propelled by the intersection of technology, media, and entertainment. And his renewed commitment to health, emphasizing regular exercise and improved diet, particularly following his father's passing. He highlights the significant role of sleep and healthy eating, including his daily green juice, in enhancing his overall well-being.
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Navigating Midlife with Wisdom & Purpose 🏄♂️ | Chip Conley, Founder & CEO of the Modern Elder Academy
12/08/2023
Navigating Midlife with Wisdom & Purpose 🏄♂️ | Chip Conley, Founder & CEO of the Modern Elder Academy
On this episode of , spoke to , Founder & CEO of the ,a school dedicated to helping people reinvent themselves in midlife. He was also the Former Head of Global Hospitality & Strategy at Airbnb, Founder of Joie de Vivre Hospitality, and more. Chip is a world-renowned expert on aging and wisdom. He is also the author of the New York Times bestseller "Wisdom@Work: The Making of a Modern Elder". Jon and Chip discussed the importance of midlife transitions and how to navigate them successfully. Chip shared insights on the challenges and opportunities of midlife, and how to find meaning and purpose in the second half of life, build new relationships, learning new skills, and even, transitioning to a new career. Chip also drew on his own experiences as a successful entrepreneur and as a person who has reinvented himself several times throughout his life. He will also touch upon his time as a successful hotelier starting and selling JdV by Hyatt, his work with Airbnb, and his involvement with the Esalen Institute. Whether or not you are in your midlife, the conversation will be interesting for anyone aspiring to live a meaningful life.
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Charting the Future of Personalized Health 👨⚕️ | Dugal Bain-Kim, Co-founder and CEO of Lifeforce
11/09/2023
Charting the Future of Personalized Health 👨⚕️ | Dugal Bain-Kim, Co-founder and CEO of Lifeforce
On this episode of , spoke to , Co-founder and CEO of . They delved into the evolving landscape of healthcare, discussed the shortcomings of the current system, particularly in preventative care, and LifeForce's mission to establish enduring health partnerships that prioritize proactive wellness. They discussed the company's strategic founding with luminaries like Tony Robbins and Dr. Peter Diamandis, who have been instrumental in shaping LifeForce's trajectory and broadening its reach. The conversation also ventured into the future of health memberships and insurance, underscoring the shift towards value-based care models that reward long-term health savings. Highlighting the critical role of biomarkers in health assessment, Dugal emphasized the need for individualized optimal ranges, especially concerning hormones, to enhance quality of life. He shared his personal health practices, including supplementation based on biomarker data, intermittent fasting, and a blend of hot and cold therapies, reflecting LifeForce's holistic approach. The conversation also addresses the challenge of behavior change in health, the power of connecting lifestyle adjustments to personal values, and the potential expansion of LifeForce into parts of the wellbeing journey. Check out Lifeforce and enjoy!
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Special Edition: How Hamas' Terror Attacks on 10/7 Changed Israel Forever 🇮🇱 | Michael Bauer, Professional Educator, Field Guide, Geopolitical Expert, and Author of Israel Journey
10/15/2023
Special Edition: How Hamas' Terror Attacks on 10/7 Changed Israel Forever 🇮🇱 | Michael Bauer, Professional Educator, Field Guide, Geopolitical Expert, and Author of Israel Journey
On this special edition episode of , Jon spoke to , author of . Michael Bauer a professional educator and tour guide who specializes in geopolitical tours in Israel and has developed workshops on various topics: Israeli-Arab relations, Israel's minority populations, Israel’s borders and neighbors, Middle East politics, and history. As a field educator and tour guide with 26+ years of experience, he has led adventure tours around Israel, Jordan, the Sinai desert and Turkey, as well as dozens of educational programs in Poland and Germany. Michael currently teaches Middle Eastern History in several Pre-Army institutes and provides security briefs, lectures, and seminars to a variety of groups and international institutions. He has guided senators and Parliament members from different countries, military intelligence Units, celebrities from the entertainment industry, university students and faculty members and presidents, and more. Michael served as a commander in the paratroop forces as his mandatory IDF service and for many years on reserves. He is married with five children, and lives with his family on Kibbutz Bet Guvrin in Southern Israel. This a unique episode and break from our typical programming, but we hope to continue bringing more timely and relevant content to our listeners. Enjoy
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Becoming a Billionaire by Selling Toys & Spreading Joy | Isaac Larian, Founder & CEO of MGA Entertainment
10/12/2023
Becoming a Billionaire by Selling Toys & Spreading Joy | Isaac Larian, Founder & CEO of MGA Entertainment
In this episode of WellBuilt, Jon spoke with Isaac Larian, the visionary Founder & CEO of MGA Entertainment, the world’s largest privately-owned toy company behind the iconic Bratz dolls. The journey begins with Isaac recounting his challenging childhood in Iran, marked by poverty and pivotal experiences that shaped his relentless entrepreneurial drive and resilience. Isaac delves into how he got into the toy industry, sharing the inspiration behind the creation of Bratz dolls, and why he envisioned a fresh, modern, and inclusive alternative to Barbie. The discussion gets intense as Isaac opens up about his grueling legal battle with Mattel, the powerhouse behind Barbie. With a portfolio of over 100 innovative toy brands, MGA's journey boasts around 14 brands that have each generated sales ranging from $100 million to $10 billion. Isaac's leadership philosophy at MGA is deeply rooted in a culture of 'what's next,' emphasizing innovation and a hands-on approach. He credits the company's groundbreaking success to this ethos, coupled with a flat organizational structure that eschews corporate politics and encourages individual ownership and accountability. Furthermore, Isaac's approach to life and business is influenced by his spiritual journeys, particularly his transformative experiences with Vipassana meditation in India. He underscores the importance of mental clarity and inner peace, not just for personal well-being, but for fostering resilience and clear-mindedness in the face of entrepreneurial challenges. Isaac's profound love for children is the heart of his work in the toy industry, driving his philosophy that the primary purpose of toys is to bring joy and foster imagination in young minds. He firmly believes that when passion leads business, financial success will follow, emphasizing that his legacy lies in resilience, perseverance, and never giving up in the face of adversity. The conversation wraps up with a reflection on the broader aspects of the power of play, and the importance of strong family and mentorship bonds. Isaac's journey serves as a testament to the multifaceted nature of success, underscoring the significance of passion, persistence, and a deep-rooted love for what one does. Enjoy!
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Biohacking Health with Hyperbaric Oxygen Therapy 🌬️ | Dr. Scott Sherr, Founder of Integrative HBOT& Health Optimization Medicine (HOMe)
09/26/2023
Biohacking Health with Hyperbaric Oxygen Therapy 🌬️ | Dr. Scott Sherr, Founder of Integrative HBOT& Health Optimization Medicine (HOMe)
On this episode of , sat down with , a leading physician, founder, and expert in hyperbaric therapy and health optimization. Dr. Scott shared how he was introduced to hyperbaric oxygen therapy (HBOT) during medical school, and what spurred his curiosity about its transformative effects in other realms of medicine and wellness. He shared an overview of how HBOT works and the various ways he's using the treatment in his practice. Dr. Scott has also founded multiple other health-focused companies and they dug into the way HBOT has impacted his perspective of taking a data-driven approach towards wellbeing as well as other alternative treatments he's used in his practice for health optimization. For example, Dr. Scott emphasized the importance of caution when taking supplements, advocating for personalized testing to ensure they align with individual health needs and avoid potential imbalances. Seaking of supplements, Dr. Scott discussed methylene blue and its applications, introducing the concept of a 'tiroche', a product that dissolve between the upper teeth and gum, ensuring near 100% bioavailability. Highlighting the cognitive benefits of certain supplements, Dr. Scott discussed the advantages of nicotine as a cognitive enhancer, and the potential of his focus product, Blue Carnitine. Enjoy!
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Building Businesses That Help People Thrive 💪 | Anne Mahlum, Serial Entrepreneur and Founder of [solidcore] , Ambition, and Back On My Feet.
09/08/2023
Building Businesses That Help People Thrive 💪 | Anne Mahlum, Serial Entrepreneur and Founder of [solidcore] , Ambition, and Back On My Feet.
In this episode of , spoke to , Serial Entrepreneur and Founder of , , and . They dive into Anne's insights on entrepreneurship and the role of physical exercise in overall health, longevity, and achieving personal goals. At Solidcores, she had to navigate the intricacies of creating her own type of pilates machine, fundraising, and making pivotal decisions for growth, especially during the Pandemic. Her successful exit from Solidcore stands as proof of her knack for crafting a brand and fitness concept that truly resonates with people's needs. Anne isn't one to take breaks or travel. After Solidcore, she's diving right back into entrepreneurship with her new venture, Ambition. Anne doesn't hold back when discussing body image. She voices her frustration with the fitness industry's hesitancy to address physical goals directly and its failure to help individuals achieve their desired physical appearance. She debunks myths about weightlifting for women, champions the benefits of strength training, and underscores the significance of hydration for overall well-being. Beyond fitness, Anne shares her favorite books, products, and a recent impactful podcast episode featuring Scooter Braun. She stresses the importance of genuine friendships and imparts lessons she's learned about gratitude and setting the right expectations in leadership. This episode paints a comprehensive picture of wellness, spanning from the physical to the mental, and delves into the highs and lows of entrepreneurship. Enjoy!
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