What's Working with Cam Marston
Interviewing guests to better understand the trends shaping their workplace, workforce, and marketplace with the hopes that something they say will make each of us a little bit better at whatever it is we do.
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StoryBrand is a Simple and Compelling Sales Tool. Stephanie Greenwood Introduces It to Me.
07/22/2024
StoryBrand is a Simple and Compelling Sales Tool. Stephanie Greenwood Introduces It to Me.
Who is the hero of your business? Too often, it's you. It SHOULD be the customer. is a consultant and explains it all so simply to me. She's with and walks me through the process. The customer is the hero. You - the business - are a guide that helps the hero overcome their problem. You bring them to solutions and help them avoid disaster. It's so simple. And yet we botch it again and again. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Cam's "Here's What's Cool" list each week and a Free Chapter of What Works,
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Brandon Smith & Wills Moore - Author v Editor Book Review
07/15/2024
Brandon Smith & Wills Moore - Author v Editor Book Review
Leadership consultant and author has written a book that I've had referenced to me too many times in the past weeks to simply ignore. Called , the book is a management and leadership guide with simple plans for turning your employees into a more highly productive team. It's a simple concept - as the leader, too often you're an author, telling people what to do. You need to edit - guide their behavior and leave them to take initiative. On with Brandon and me is Wills Moore. Wills is an executive coach and uses the book in his client interfaces. Wills shares stories of the book has changed his client's efficacy. Brandon Smith - "" or "" Wills Moore - Agilitas Human Resource Consulting, 404.863.6511 Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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One-Third of the Nation's GDP is Moved Across the US's Inland Waterways. That's a LOT!
07/08/2024
One-Third of the Nation's GDP is Moved Across the US's Inland Waterways. That's a LOT!
spent time as a boy watching the locks and dams near his home take and receive tow-boats on the river. The attraction of the work was deep and he signed up to be a part of that industry. Today he's the Executive Director of the Tennessee River Valley Association and the Tennessee-Cumberland Waterways Council. He knows the numbers: the 12,000 miles of waterways transport 1/3 of the nation's GDP; 541,000 jobs come from the inland waterways; 15 barges equals 1000+ 18 wheelers or 216 train cars. There are 219 locks operating today. And it's the locks and dams that worry him the most. Many are well over their 50 year life-cycle for which they were designed. We discuss the waterways, their infrastructure, and their threats. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Yowza! Economist Connor Lokar Reads the Economic Tea Leaves.
07/01/2024
Yowza! Economist Connor Lokar Reads the Economic Tea Leaves.
Economist says it's goign to get worse before it gets better. Then it's going to get much worse. Connor is with . He and his firm work with businesses to help them prepare for economic change. Avowedly apolitical, Connor and his team only say the November election is unlikely to change our economy in any meaningful way, regardless of who wins the presidential election. To get a good read on the economy you need to know government spending, demographics, imports and exports, and a dozen other numbers. Connor knows his stuff, and you'll want to hear what our future holds. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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What's New in Workplace Law - Attorney Windy Bitzer Updates us on Changes that May Impact You
06/24/2024
What's New in Workplace Law - Attorney Windy Bitzer Updates us on Changes that May Impact You
Lots of changes coming to workplace rules ranging from the legality of non-compete agreements to changes to the salary of exempt employees. of the Hand Arendall law firm explains the changes and what they mean for you and me. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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AI & What It Can Do - Some Straight Answers From Kai Gray
06/17/2024
AI & What It Can Do - Some Straight Answers From Kai Gray
Lots of chatter out there about AI. Lots. Every day some some sort of news about how it will make our world unbelievably better and another about how it will be the end of humanity. I reached out to Kai Gray to ask him to answer some questions - what can AI really do? Aside from being the best source tech help I've ever found, what can it do for me? Today? Right now? It wrote me a sonnet to read to my wife on Valetines Day (which my wife thought was the most romantic thing I've ever done until she learned the truth) but what practical application does it have for me, right here, today. Well, listen to find out. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Tenaska Takes Greenhouse Gasses from Plant Emissions and Safely Buries it 10k Feet Underground
06/10/2024
Tenaska Takes Greenhouse Gasses from Plant Emissions and Safely Buries it 10k Feet Underground
Tenaska has created a method for capturing the greenhouse gasses emited from industrial sites and pushing it through pipelines to a hub where it is injected 10,000 feet under ground. The diposal site must have a top layer of impermeable rock and the CO2 ultimately turns into an inert stone. The process requires a significant investment and Tenaska (the biggest privately held company you've never heard of) has what it takes. Tenaska rep Brett Estep leads me through how it works. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Scott McKain Offers a Deep Dive on Business Distinction and How to Achieve It
06/03/2024
Scott McKain Offers a Deep Dive on Business Distinction and How to Achieve It
For years has led audiences and his consulting clients how to become distinct and different in a crowded marketplace. His approach is simple yet most companies won't do it - what are the extra things you can do to remain memorable to customers and how can you incorporate them into your business? Most people will claim their expertise is all they need to secure business, not the small, additional customer service items. That's where they're wrong. In a crowded and competitive marketplace, standing out requires more. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Burnie Juneau Has an Eye for Businesses that Can Ramp Up by Franchising
05/20/2024
Burnie Juneau Has an Eye for Businesses that Can Ramp Up by Franchising
Burnie Juneau can walk into a business and tell if it is franchisable. He's gained a sense of how easy it will be based on his years of experience. His approach to the owner is "are you interested in growing quickly." The company he works for, , does all the paperwork, files the trademark documents, and readies the business owner for growth. FMS then goes on to help sell the franchises, too, marketing the opportunity and finding the right customers. If you like what Burnie has to say, he offers his phone number: 225.733.4680. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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John Kilpatrick Keeps An Eye Out for his Veteran Colleagues. He and His Team are Uniquely Situated to Offer Them Help.
05/13/2024
John Kilpatrick Keeps An Eye Out for his Veteran Colleagues. He and His Team are Uniquely Situated to Offer Them Help.
Col. John Kilpatrick saves veteran lives. He offers a system for doing it, with key roles filled by other veterans. "Unless you're a veteran," he told me, "you'll never know what we've gone through and no one will listen to you." His agency, , is the first of its type he knows about in the country. From vets in despair on the edge of suicide to ones struggling with years of addiction to ones suffering from the traumas that only vets can understand, John has built a system to care for them. He's on a mission, not unlike the missions he undertook as a part of his active military service, and won't stop until the mission is complete. John offers this phone number for Vets in need: 251.405.3677. John promises a Vet will answer. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Dr Robert Pearl Is Back to Discuss His New Book About AI in Medicine called ChatMD.
05/01/2024
Dr Robert Pearl Is Back to Discuss His New Book About AI in Medicine called ChatMD.
Last time on the show gave a general overview of the impact he predicts AI with have with medicine. I asked him to return to the show on the release of his new book, , now availble on Amazon. Dr Pearl gives a wonderful example of someone injured in a ski accident and when they entered details about their accident and the resulting pains, ChatGPT correctly diagnosed the injury and the needed surgey. It's next level stuff. And there is so much more yet to come. Hear Dr Pearl tell us where he thinks it's all headed. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Dan Sigmond of the FBI Discusses Financial Fraud and Clever Crooks
04/22/2024
Dan Sigmond of the FBI Discusses Financial Fraud and Clever Crooks
Dan Sigmond has seen a great deal in his time with the FBI. He and I discuss his pursuit of financail fraud the the crooks who commit it. Some the crooks are idiots, Sigmond says. Some, however, are brilliant. Sigmond tells us what to look for, how to defend ourselves, and the most common mistakes businesses make. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Lauren Fernandez IDs a Quality Restaurant Concept, Adds Her Expertise, and Launches it With Private Equity
04/15/2024
Lauren Fernandez IDs a Quality Restaurant Concept, Adds Her Expertise, and Launches it With Private Equity
- - can spot a restuarant that's destined to make it. Her years of experience in the industry as an owner / operator and as a promoter has given her the insight. Today she works with owners of small restuarant concepts to get them launched big and fast by helping the owners make smart growth decisions and avoid the pittfalls that she knows can ruin a promising concept. Once the restaurant has its footing, she backs it with private equity money to truly get it soaring. Hear what she looks for, what mistakes too many restaurateurs make, and how she learned her trade. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Chris Lawrence of Hirewell and Today's Employment Market
04/08/2024
Chris Lawrence of Hirewell and Today's Employment Market
Chris Lawrence has focused on the human capital space helping organizations identify, build, financially assess, implement, and manage outsourced recruiting and consulting solutions. His perspective gives a good view of today's workplace and workforce needs. We discuss how the workforce needs have evolved since the Great Recession and what he predicts going forward. Notably, Chris explains why there is a greatly reduced demand for IT talent and a huge surge in demand for sales and management talent. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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A Master of Promotion - Shadrick Toodle Makes Friends, Makes Memories, and Makes Sales
04/01/2024
A Master of Promotion - Shadrick Toodle Makes Friends, Makes Memories, and Makes Sales
Shadrick Toodle hand-made t-shirts to wear to support his kids' sports teams. Other parents wanted them, too. Today he's selling promotional clothing for teams across his hometown area and well beyond. His presence at events is a big deal. Kids and parents want photos with him. He's a celebrity. And it all transfers into more and more and more sales of his gear, from football parents wearing shits for their kids to cheerleader gear. He's a nice man and a master of kindness, support, and promotion. Contact Shadrick wherever you are: C: 251.209-2346 Facebook: Instagram: Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Tony Tejas Makes the World's Best Salsa
03/25/2024
Tony Tejas Makes the World's Best Salsa
stumbled on his salsa recipe one night making something quick for a friend. Today Tony's Tejas Salsa can be found . Tony is working on vegan soups and stews, too. His goal is to simply make the world a better place and his food products are how he's doing it - healthy food, fresh ingredients, no preservatives. He's a man on a mission and he wants us all to come along with him. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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A Prep High School With Significant Corporate Support Putting Students Straight Into the Workplace
03/18/2024
A Prep High School With Significant Corporate Support Putting Students Straight Into the Workplace
is the principal at where he oversees the training and development of high school students and readying them to enter straight into the workplace. With enthusiastic support from corportate sponsors, Adam and - Career Technical Education Coordinator - are on the forefront of developing the skills employers are asking for. We discuss how the next generation of employees is looking for the skills needed but the training and teaching methods must change to appeal to them. We discuss the importance of soft-skills training on top of technical expertise. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Jill Schlesinger Works for CBS News. We Follow Her Trajectory from Financial Advisor to National Media Figure
03/11/2024
Jill Schlesinger Works for CBS News. We Follow Her Trajectory from Financial Advisor to National Media Figure
I met at a conference years ago. We chatted back stage and got along. On my next trip to New York City she took me around the CBS Studios and and introduced me to some of the national personalities you would recognize on TV. She was interested, kind, nice, and generous when she didn't need to be. Her path to journalism is non-tradiitonal. She started as a financial planner and has landed with a national TV slot, , a and a very popular . She and I chat about journalism today, how it's changed, and what she might do differently next time. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Quarterbacks, NIL, NFL, and David Morris' QB Country - Training the Best to Get Better
03/04/2024
Quarterbacks, NIL, NFL, and David Morris' QB Country - Training the Best to Get Better
When we last checked in with , president of , he was busy training his "bread and butter" client - middle and high school quarterbacks. Now in eleven cities, he's now taken many of those young QBs into the college and pro levels and they're staying close. Any any given moment in the offseason, David is training quarterbacks whose names you'd know and who are on the field on Saturdays and Sundays in the fall. He's gained their and their family's trust and they seek his counsel on NIL deals which has led him into beginning . It's an exciting business and David keeps a low profile in a high profile industry. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Catherine Arensberg Decided to Enjoy Landscape Design. She's Built a Successful Business and Uses Social Media Like a Champ
02/26/2024
Catherine Arensberg Decided to Enjoy Landscape Design. She's Built a Successful Business and Uses Social Media Like a Champ
After a degree from LSU in landscape design, Catherine Arensberg wondered if that career was her calling. She evaluated her options, tried a few things, then doubled down on the parts of landscape designe she enjoyed the most. At the same time she developed a social media profile and grew it relentlesly. Today she's as busy as she wants to be with her high-end clients and has an online following eagerly awaiting her next post. Instagram: Web: Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Chancellor Moody and Timaje Porter are Going for the NFL. Hear What They're Doing to get Ready.
02/19/2024
Chancellor Moody and Timaje Porter are Going for the NFL. Hear What They're Doing to get Ready.
The NFL attracts elite athletes. and think they have what it takes. Timaje is preparing for NFL Day where scouts will look him over. Chancellor is preparing to join a college football team where he expects his skills to shine. They both have lots of support in their corner, they're doing the work to ready themselves for the tests they'll soon get, and their attitudes point to success. And, for what it's worth, they can now count on me being in their corner, too. But...it's a long, narrow road ahead. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Nick Bloom is the THE Guy Across the World When it Comes to Work from Home Trends and Its Impact on the Workplace
02/12/2024
Nick Bloom is the THE Guy Across the World When it Comes to Work from Home Trends and Its Impact on the Workplace
is an economist at Stanford. He began long before they became a thing with Covid. Nick gives me the final word on whether work from home is profitable for companies, how it impacts creativity, and what most organizations are doing now that employees are insisting on a work from home environment. He also shares that NOT commuting to work saves a ton of time for all workers and an addiitonal 18 minutes for women. Why? Gotta listen... . Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,
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Applying a Resilience Mentality to Our Business. Author Amy Morin tells us how.
02/05/2024
Applying a Resilience Mentality to Our Business. Author Amy Morin tells us how.
Amy Morin made a name for herself with a blog that caught fire followed by a Ted Talk that caught fire. In both instances she wrote and spoke about what mentally strong people DON'T do. Avoid these pitfalls, she says, and you'll deal with life's inevitable adversity much better. In today's show I ask her to apply this mental framework to work, business, customers, and employees and she offers fantasitc advice. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on .
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Hazardous Waste Disposal - Ted Reese of Cadence Environmental Energy Explains How It's Done
01/29/2024
Hazardous Waste Disposal - Ted Reese of Cadence Environmental Energy Explains How It's Done
When huge chemical containers are cleaned at chemical plants, what happens to the left over hazardous sludge? What's done with the excess from some cosmetic overruns? What about those piles of tires we used to see stacked up behind old tire shops? is president and CEO of . His company destroys wastes that contain energy value by feeding it into long rotary kilns at cement plants that operate at above 2600 degrees Fahrenheit. It's all high in carbon which reduces fossil fuels needed to generate the heat. The resulting product, now harmless, becomes part of the ready made cement we use to pave our driveways, secure our basketball goals in the ground, and everything else. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on .
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Myth v Reality in the EV Car Battery World. A Chat with the Leadership of E-Mobility and TERREPOWER
01/22/2024
Myth v Reality in the EV Car Battery World. A Chat with the Leadership of E-Mobility and TERREPOWER
Are electric car batteries an environmental disaster like some would have you think? Or are they God's gift to planet earth as others would have you think? I speak with Maria Caballero, President of E-Mobility, a division of TERREPOWER and , President of TERREPOWER, a division of BBB Industries. TERREPOWER takes used EV batteries and remanufacture them for resale. The execs say that, yes, there is an environmental cost to creating them, like there is for all things, but the benefit of running a car with no emissions outweights their cost. They also do electric storage tied to solar panels. Regardless of your point of view, the EV market is here to stay. Plus - another commentary from high school junior Emma Gage about hiring her generation - Gen Z. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on .
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Aaron Beam Was Head of Accounting at Healthsouth When He Decided the Fudge the Numbers. It Was the Beginning of His and Healthsouth's Downfall.
01/15/2024
Aaron Beam Was Head of Accounting at Healthsouth When He Decided the Fudge the Numbers. It Was the Beginning of His and Healthsouth's Downfall.
says it was his boss' drive for weath that put pressure on him to fudge the numbers. Aaron admits he liked the wealth that Healthsouth had generated for him, too. But that moment in his boss' office when things got heated about missing the quarterly numbers, Aaron says he should have said No. His inaction in that moment has shaped his life since. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on .
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The New Research on Tactics for Leading The Millennial Generation. Dr Kevin McGarry explains.
01/08/2024
The New Research on Tactics for Leading The Millennial Generation. Dr Kevin McGarry explains.
Dr. is the CEO of . His research has put him at the forefront of understanding, managing, and guiding the Millennial generation. The focus of much debate over the years, the Millennials remain the most vexxing generation in the workplace today. With a background in leadership in financial services, McGarry's research has led him to developing for management and leadership that have proven helpful in the US and abroad. Hint: If they know WHY they're doing something, they're much more likely to buy in. Plus so much more. Discount Code: leadingwithcam . Ebook Link: Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on .
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Creative, Collaborative, and Team Supportive Workspaces. Rebecca Swanner is Workplace Sector Leader of Architectural and Engineering Design Firm HED.
01/01/2024
Creative, Collaborative, and Team Supportive Workspaces. Rebecca Swanner is Workplace Sector Leader of Architectural and Engineering Design Firm HED.
The workplace is permanently changed by Covid. Getting team members to return to the office during the work week will require new tactics including mandatory days in the office and a new office design upon arrival. should know. She designed her company's new Los Angeles workspace with the new hybrid work arrangements in mind. She runs Workplace Sector and spends time with her clients learning their challenges, their needs, and their workplace hopes then turns it into reality for her client's workforce. She and I talk about workplace design that fosters collaboration, creativity, the desire to return to the office and much more. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on .
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Workforce Challenges Often Triggered by Childcare Issues. Autumn Zellner, CEO of STARS Early Learning Academy, Explains.
12/25/2023
Workforce Challenges Often Triggered by Childcare Issues. Autumn Zellner, CEO of STARS Early Learning Academy, Explains.
Childcare was in a crisis before the pandemic. Too many kids. Too few spots. Many people who wanted to work were forced to stay home and care for young children and this burden impacted females much more so than males. Not much has changed since. In fact, it may have gotten worse. Many of the grants and subsidies offered during the pandemic are no longer available. Autumn Zellner runs . She gets multiple calls each day from parents desperate to work and desperate to find a safe place to leave their children during the day. Autumn turns them all away. She wants to grow but the costs of building a new center and finding qualified labor prevents her from taking that step. It's a crisis, and Autumn offers some ideas. This episode is this month's collaboration. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on .
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From Less than 100 Kernels in a Freezer to Needing More Land - The Remarkable Story of Bayou Cora Farms.
12/18/2023
From Less than 100 Kernels in a Freezer to Needing More Land - The Remarkable Story of Bayou Cora Farms.
Josh and Jared Higginbotham found just shy of 100 kernals of heirloom corn in a freezer in a barn. They were the last of their grandfather's stash and these brothers decided to plant it and see what happened. Today their non-GMO corn products are purchased across the country from their farm in south Alabama and they're looking for more acreage to try to meet the rising demand. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on .
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