Wicked Thoughts with Fleire Castro

Fleire Castro is the founder of DashoContent - Asia's First Content Subscription Platform helping marketing teams and agencies simplify their content operations. She is also the proprietor of Third Team Media, a boutique social media and digital agency in Cebu, Philippines. In this show, she shares her thoughts about business, marketing, technology, digital trends, and the digital lifestyle

Episode 65 - Are Brands Ready for an AI-powered Future? 01/09/2025

Episode 65 - Are Brands Ready for an AI-powered Future? Join us for a discussion about AI’s potential in marketing as host Fleire Castro, founder of DashoContent, brings together industry leaders to explore what it takes to stay competitive in an AI-driven world. Featuring expert insights from Penn Lat (Virtua Solutions), Sal Saqeb (SCI Capital), Mykee Dizon (MetroMart), and Miko David (David & Golyat), this episode covers everything from AI’s benefits and ethical concerns to practical strategies for utilizing AI responsibly. The panel dives deep into the evolving landscape of AI in marketing, from its transformative impact on creative processes to addressing challenges like maintaining brand alignment and navigating ethical considerations. They share actionable insights into how brands can harness AI while keeping their unique identity intact. KEY TOPICS • How AI streamlines tasks like market research and creative content generation. • Ethical implications: Ensuring authenticity and avoiding deceptive practices with AI. • Balancing the speed of AI with the creativity of human input. • Preparing teams and fostering a culture of innovation before adopting AI tools. • Real-world success stories and strategies for integrating AI effectively. Practical Takeaways AI is a powerful tool, but successful adoption starts with clear objectives, an innovative mindset, and a commitment to ethical practices. This episode provides valuable tips for brand owners, marketers, and entrepreneurs aiming to stay ahead in an AI-powered marketplace. RESOURCES & LINKS • Fleire Castro LinkedIn: • DashoContent: • Supported by: Common Ground, DashoWork, Dasho AI Is your brand ready to embrace the AI future? Tune in for real-world examples, best practices, and valuable takeaways to help you thrive in a rapidly evolving marketing landscape. Visit for updates and resources! /episode/index/show/wickedthoughtspodcast/id/34628650

Episode 64 - Nika Ortega of Women in AI PH 11/21/2024

Episode 64 - Nika Ortega of Women in AI PH Welcome to an engaging episode of Wicked Thoughts, hosted by Fleire Castro, founder and CEO of DashoContent as she and co-host and Chief of Staff, Charlene Virlouvet, sits down with Monica Ortega of Women in AI PH. From teaching herself to code as a kid to becoming a powerhouse in tech marketing, Monica shares what it really takes to make AI work for growing businesses. They dive into the good stuff: How startups can punch above their weight using AI, what happens when companies lean too hard on automation, and why building inclusive tech communities matters. Plus, Monica gets real about avoiding the common pitfalls of AI tools while keeping your brand's unique voice intact. KEY TOPICS Monica’s career journey: From coding at 11 to AI-focused marketing The role of AI in streamlining and scaling marketing for startups Challenges in over-reliance on AI tools and maintaining branding control Building inclusive AI-driven communities through Women in AI Practical tips on integrating AI into marketing workflows effectively Monica also shares actionable advice on using AI tools responsibly and the importance of fundamentals—like understanding your ICP and strategy—before implementing AI. Discover how startups can leverage AI to compete with enterprise-level players without losing control over branding and messaging. RESOURCES & LINKS Monica Ortega LinkedIn: Fleire Castro LinkedIn: Event Organizer: Supported by: The Company Cebu, Third Team Media, DashWork, Dasho AI Catch the latest insights and strategies from industry experts to stay ahead in the AI-powered marketing landscape. Visit for more resources and updates! /episode/index/show/wickedthoughtspodcast/id/34074411

Episode 63 - Doc Ligot of Cirrolytix AI 10/03/2024

Episode 63 - Doc Ligot of Cirrolytix AI Welcome to an insightful episode of Wicked Thoughts, hosted by Fleire Castro, founder and CEO of DashoContent. In this episode, we explore how artificial intelligence is revolutionizing the marketing landscape in Southeast Asia. Our special guest, Doc Ligot, a data analyst, software developer, entrepreneur, and technologist—often referred to as the "AI Messiah of the Philippines"—shares his expertise on content operations, deep fakes, and the transformative power of AI in marketing. KEY TOPICS The Evolution of AI and Its Impact on Marketing Enhancing Content Operations with AI Understanding and Combating Deep Fakes Challenges and Opportunities in AI Adoption for Businesses Learn how to supercharge your brand's storytelling using AI. Visit dashocontent.com for resources, events, and insights! RESOURCES & LINKS Doc Ligot LinkedIn: Fleire Castro LinkedIn: Event Organizer: DashoContent Supported by: The Company Cebu, Third Team Media, DashoWork, Dasho AI /episode/index/show/wickedthoughtspodcast/id/33059512

Episode 62 - [Special Episode] The AI Gold Rush: Tools, Trends, & Truth 08/13/2024

Episode 62 - [Special Episode] The AI Gold Rush: Tools, Trends, & Truth Welcome to our in-depth discussion on the impact of AI in marketing and business, featuring insights from industry experts Bo, Eugene, and Wilson. This podcast episode explores the tools, trends, and truths shaping the AI landscape today and how they can transform various sectors. KEY TOPICS Trends and Tools in AI Real-World Applications and Challenges The Rules and Roadmap for AI Learn more about The AI Gold Rush: Tools, Trends, & Truth - visit to access our blog, free tools, and training! RESOURCES & LINKS Bo Discarga Betterteem Eugene Fedorchenko Intfinite Wilson Lee Chua FUTUREGEN SG /episode/index/show/wickedthoughtspodcast/id/32560732

Episode 61 - Bo Discarga of BetterTeem 06/13/2024

Episode 61 - Bo Discarga of BetterTeem In this insightful episode, we welcome Bo Discarga, the Founder/CEO of Betterteem, to discuss the transformative impact of AI on business operations, HR functions, and the future of work. Bo explains the practical applications of AI, shares his thoughts on overhyped trends, and provides valuable advice for startup founders, HR professionals, and business leaders. KEY TOPICS The Unique Human Touch AI Tools for Business and HR The Future of HR and AI Integration Global and Borderless Work Environments Learn more about Content Creation for Human Resources - visit to access our blog, free tools, and training! /episode/index/show/wickedthoughtspodcast/id/31728247

Episode 60 - Jaiun Roa of Symph 05/16/2024

Episode 60 - Jaiun Roa of Symph In this episode of the DashED and Wicked Thoughts podcast series, we delve into AI, marketing, and creativity with Jaiun Roa, a marketing and event specialist. Jayen shares her journey from the creative industry to the tech sector, sharing how AI has transformed her approach to marketing and event planning. KEY TOPICS Transitioning from Creative Fields to Tech AI’s Role in Modern Marketing Adapting to Rapid Changes in Social Media Creative Strategies in a Tech-Driven World Tools for Effective Prompt Engineering Balancing Creativity with Technical Skills Listen to this episode on creativity and technology. Visit dashocontent.com for more insights, resources, and community support. /episode/index/show/wickedthoughtspodcast/id/31332517

Episode 59 - Kate Hancock of Global AI Council 04/22/2024

Episode 59 - Kate Hancock of Global AI Council In this episode of the DashED and Wicked Thoughts podcast series, we discuss AI, entrepreneurship, and thought leadership with Kate Hancock, a notable business advisor and serial entrepreneur. Kate shares her inspirational journey from running her first ventures to becoming a renowned entrepreneur in the U.S. She discusses her early exposure to entrepreneurship, the challenges of a family business, and her leap into creating and scaling her own ventures using AI. KEY TOPICS From Family Business to E-commerce Empire: Kate's Entrepreneurial Beginnings Strategic Uses of AI in Building Top-Ranked Businesses The Power of Influencer Marketing in Hospitality Ethical AI and Global Leadership: Insights from the Global AI Council Practical Tips for Entrepreneurs: Leveraging AI at Different Business Scales Building Thought Leadership through Listening and Creating Value Explore more about thought leadership and AI - visit for access to our extensive resources, educational content, and community support! /episode/index/show/wickedthoughtspodcast/id/30930833

Episode 58 - Kia Alvarez-Abrera of Brave Works 04/09/2024

Episode 58 - Kia Alvarez-Abrera of Brave Works In this episode, we discussed the fascinating world of creativity and technology with Ms. Kia Abrera, the founder of Brave Works Inc. Ms. Kia shares her journey from being apprehensive about facing the camera to becoming a successful TikTok content creator and educator in video marketing. Throughout the episode, Ms. Kia provides valuable insights into utilizing AI in video marketing, the importance of human creativity, and the evolution of personal branding. KEY TOPICS Overcoming Shyness on Camera and Nailing it on TikTok How Brave Creators Lab Helps You Speak Up Practical Advice for Authentic Video Marketing AI's Role in Video Marketing Complementing Human Creativity Creating a Team That's Ready for Anything with AI Quick Takeaways: What's Hot, What You Need to Know, and What to Watch Learn more about Video Marketing - visit to access our blog, free tools, and training! /episode/index/show/wickedthoughtspodcast/id/30747338

Episode 57 - Women's Month Special with Joy Garingo, Connie Barrientos Carey, and February Canoy 03/26/2024

Episode 57 - Women's Month Special with Joy Garingo, Connie Barrientos Carey, and February Canoy In this dynamic episode, we welcomed three exceptional women from diverse industries to discuss their experiences and insights as Women in AI and Marketing. Ms. February, Ms. Joy, and Ms. Connie shared candid reflections on navigating professional challenges, the impact of AI on their work, and their sources of inspiration. KEY TOPICS Navigating professional challenges with resilience Balancing work and personal life: Strategies and realities The evolving role of AI in the workplace Sources of inspiration: From family to influential figures Overhyped trends in various industries The importance of community and collaboration in achieving success Learn more about Women in AI and Marketing - visit to access our blog, free tools and training! Meet our inspiring guests: Joy Garingo Workspaces + Community at The Company Cebu Co-working Space Creator, Build-to-suit Spaces, & Employer-of-Record Services Connie Barrientos Carey Recruitment and Human Resources Head at Aleph Talent Solutions Corporation February Canoy Operations Manager at 10YellowMilk Co-Founder at ARKA.Asia-Ph /episode/index/show/wickedthoughtspodcast/id/30535143

Episode 56 - Le-an Lai Lacaba of 2xYou 03/12/2024

Episode 56 - Le-an Lai Lacaba of 2xYou In this episode of the Wicked Thoughts Podcast, we are thrilled to have Ms. Le-an Lai Lacaba, Co-Founder of 2xYou, an innovative remote executive assistant service company. Le-an, a distinguished entrepreneur, delves into the transformative world of remote executive assistance and personal branding. She brings a wealth of experience and shares her unique perspective on leading a business that harmonizes AI technology with human-centric services. Listen in as Le-an discusses the pivotal role of consistency and effective systems in entrepreneurship and how 2xYou differentiates itself in the competitive landscape. She provides practical advice on balancing professional and personal life and reveals her approach to prolific video content creation. Le-an also touches on the crucial human element integration with AI, especially for remote executive assistance. This episode is an essential listen for entrepreneurs, leaders, and anyone interested in the intersection of technology and human-centric services. Don't miss this enlightening conversation with Le-an Lai Lacaba on the Wicked Thoughts Podcast. /episode/index/show/wickedthoughtspodcast/id/30335243

Episode 55 - Celine Francisco of On the Dot Media 02/28/2024

Episode 55 - Celine Francisco of On the Dot Media In this episode of the Wicked Thoughts Podcast, we're excited to welcome Ms. Celine Bernadette Francisco, a versatile professional wearing multiple hats as a Content Marketer, Educator, and Wellness Advocate. As the founder of On the Dot Media, Celine leads a team of writers and virtual professionals, while also teaching Multimedia Arts at De La Salle Lipa. With her rich background, including co-authoring a book on online entrepreneurship, Celine offers a deep dive into the intricacies of content strategy in the AI age. Tune in as Celine unravels the layers behind effective content strategy, discussing its critical role in aligning messaging with customer journeys across various platforms. From the nuances of AI-driven content ideation to the importance of understanding audience psychology, Celine's insights are a goldmine for marketers and business owners alike. Whether you're a seasoned strategist or just starting out, this episode is packed with actionable tips and thought-provoking discussions that will elevate your approach to content marketing in today's digital landscape. Join us for an enriching session with Celine Francisco on the Wicked Thoughts Podcast. /episode/index/show/wickedthoughtspodcast/id/30153128

Episode 54 - Francis Plaza of PayMongo 06/09/2023

Episode 54 - Francis Plaza of PayMongo In this episode, we have the privilege of hosting Francis Plaza, co-founder of PayMongo, an online payments processing platform based in the Philippines. Having secured an impressive $2.7 million in seed funding from notable investors like Peter Thiel, Founders Fund, and Stripe, Francis's entrepreneurial journey is truly extraordinary. With a background in software engineering, including experience at Oracle and co-founding an online marketplace, Francis brings a wealth of knowledge to our conversation. Join us as we explore Francis's insights on building a startup, transitioning from engineering to the business side, and embracing the intersections of technology, finance, and life. With three years of leading PayMongo and now venturing into angel investing and advisory roles, Francis shares invaluable wisdom that will inspire entrepreneurs and technology enthusiasts alike. Don't miss this highly anticipated episode as we delve into the dynamic world of startups and beyond with Francis Plaza. /episode/index/show/wickedthoughtspodcast/id/26951691

Episode 53 - Kimberly Damlani of DirtBag 06/02/2023

Episode 53 - Kimberly Damlani of DirtBag In this exciting episode, we have the pleasure of hosting Kimberly Damlani, a remarkable co-founder, business consultant, aspiring social-entrepreneur, and a self-proclaimed work in progress minimalist. Kim's passions lie at the intersection of tech, science, and sustainability, adding a unique flair to our discussion. Together, we dive deep into the art of branding, unveiling powerful strategies to build strong customer relationships through the dynamic realm of social media. With Kim's expertise as a business consultant and unwavering commitment to exceptional customer care, this episode is a treasure trove of insights for entrepreneurs and professionals seeking to enhance their brand presence. Get ready to be inspired as Kim shares her wisdom and equips you with the tools to elevate your brand, foster meaningful connections with your audience, and leave a lasting impact. Join us for a captivating conversation with a great giver and hustler Kimberly Damlani. /episode/index/show/wickedthoughtspodcast/id/26951343

Episode 52 - Gian Paulo dela Rama of Aiah.ai 05/25/2023

Episode 52 - Gian Paulo dela Rama of Aiah.ai In this episode, we have the incredible privilege of welcoming Gian Paulo dela Rama, the co-founder and CEO of Aiah.ai, as our esteemed guest. Aiah.ai is shaking up the business landscape with its groundbreaking AI natural-language assistant, inspired by the legendary Jarvis from the Iron Man series. Gian's expertise and experience as a serial entrepreneur, coupled with his deep understanding of systems integration, digital media delivery, and software development, make this conversation a true gem. During our discussion, we explored the challenges and opportunities that confront startup founders. Gian's wealth of knowledge, acquired from his tenure at global powerhouses like Hewlett-Packard and Unilever, illuminates the transformative potential of AI and its profound impact on various industries. Moreover, as an active mentor and contributor to the Philippine startup community, Gian generously imparts invaluable insights into the realms of entrepreneurship, automation, and AI. Join us as we dive into the world of AI and draw inspiration from Gian's remarkable journey as an entrepreneur-mentor in this captivating episode. /episode/index/show/wickedthoughtspodcast/id/26951151

Episode 51 - Olivia Escartin of Oseas Tech 03/31/2023

Episode 51 - Olivia Escartin of Oseas Tech In this episode, we sit down with Olivia Escartin, a practical visionary and ethical design thinking advocate who is using sustainable technology and businesses to make a positive impact on the world. Olivia shares her insights on the importance of ethical design thinking in business and how sustainable technology can be used to promote positive change. She also discusses her experience working with various startups and the challenges and opportunities that arise in the world of entrepreneurship. Later in the episode, we dive into the world of Insurtech with a focus on her new venture -- Oseas, an insurance tech startup based in the Philippines. Whether you're an entrepreneur, a tech enthusiast, or simply interested in the intersection of sustainability and business, this episode is for you. /episode/index/show/wickedthoughtspodcast/id/26401560

Episode 50 - Jonecca San Pascual of Pieza 02/24/2023

Episode 50 - Jonecca San Pascual of Pieza In this episode of podcast, we speak with Jonecca San Pascual, Founder and CEO of Pieza PH, a digital marketplace for automotive retail businesses in the Philippines. Jonecca shares her entrepreneurial journey and how she utilized technology to grow her business. From her challenges personally to delving into business ownership to being a startup founder in the Philippines, Jonecca shares her war stories. We also explore the intersection of entrepreneurship and technology and gain valuable insights from Jonecca's experiences. Get ready for a deep dive into the mind of a successful entrepreneur who has leveraged technology to take her business to the next level in this episode with Jonecca San Pascual. /episode/index/show/wickedthoughtspodcast/id/26033841

Episode 49 - Enrique San Juan of Oh My Genie! 02/03/2023

Episode 49 - Enrique San Juan of Oh My Genie! In this episode of our podcast, we delve into the world of logistics and automation with special guest Enrique San Juan of Oh My Genie! Ultra Fast. Learn about how this AI technology is solving major challenges in e-commerce and saving the Philippines billions of losses. Enrique will also share his vision for the future of urban design and the role of startups in shaping it. Join us for an insightful conversation that explores the intersection of technology and society, and why supporting the startup scene in the Philippines is crucial. Tune in now! /episode/index/show/wickedthoughtspodcast/id/25819518

Episode 48 - Gillian Santos of AniTech 01/27/2023

Episode 48 - Gillian Santos of AniTech In this episode, we have the pleasure of speaking with Gillian Santos, the co-founder and CEO of AniTech. AniTech is a deep-tech supply chain startup that is on a mission to solve the global food loss problem. They provide agribusinesses with actionable data on spoilage and storage quality using remote sensor systems. Gillian shares her background and how she got started in the tech industry, including her work on government research grants under Nano Solutions at De LaSalle University. She also talks about how AniTech is helping to reduce the risk of food contamination due to heat and environmental stress. Join us for an enlightening conversation about how AniTech is making a real impact in the agtech space. /episode/index/show/wickedthoughtspodcast/id/25744632

Episode 47 - Kennette Canales of Jiph 01/20/2023

Episode 47 - Kennette Canales of Jiph In this episode, we sit down with Kennette Canales, the founder of Jiph, a cutting-edge fintech app that aims to make remittances from abroad to the Philippines - instant, cheaper and convenient Since the recording of this episode, Kennette and the Jiph team has recently raising $500k from private investors for the seed round and has rebranded the app from Payhiram to Jiph. He also talks about the company's plans to expand operations and how Jiph is poised to disrupt the industry. Join us for an exciting conversation with an entrepreneur at the forefront of innovation in the fintech space. /episode/index/show/wickedthoughtspodcast/id/25666851

Episode 46 - Jenny Paglinawan 04/08/2022

Episode 46 - Jenny Paglinawan Here's our last episode to wrap up Season 4 for Dash of Social. Jennibeth Paglinawan is a proud career shifter - from Food Tech to Digital Marketing Agency owner. In this episode, she shares how she worked with sustainability companies, tech startups, and media companies. She also cemented her experience with NGOs, innovative companies, the academe, and the food industry. After her career shift, she found herself bringing her expertise and creative ideas to help organizations. Jennibeth helped develop and implement digital marketing strategies to achieve marketing and business goals through her agency Growth Holistics. /episode/index/show/wickedthoughtspodcast/id/22725200

Episode 45 - DashoContent: A Special Episode 02/23/2022

Episode 45 - DashoContent: A Special Episode For this special episode, we ask the question -- Are you ready for digital marketing for 2022? Together with our champions for DashoContent, Ian Bert Tusil, and Charlene Virlouvet, we discuss these and more. Those who have messaged with questions/concerns like: HOW MUCH? CAN I CONSULT? I HAVE AN ENQUIRY... Now is the best time. We discussed trends for 2022 and other FAQs about digital marketing. Ian Bert Tusil is the CTO of ContentDash. He has 15 years of B2B software engineering experience across several brands and organizations. Charlene Virlouvet is the brand evangelist of ContentDash. She has 8 years of experience in social media content creation and project management experience across various industries including education, commerce, and entertainment. This is from your crew at DashoContent -- Check us out at /episode/index/show/wickedthoughtspodcast/id/22229906

Episode 44 - Lean Estose and Floyd Surban 01/26/2022

Episode 44 - Lean Estose and Floyd Surban Finally! Back from the Big O's of 2022 to my podcast Season 4 on a Dash of Social. On the Wicked Thoughts Podcast, I'm talking to not just one but TWO performance marketers. Floyd Surban is a Creative Digital Marketer for SMEs, eCommerce, and Financial Institutions with a focus on Facebook Ads and Social Media. He manages a small team of freelancers with expertise in design, development, and marketing. Lean is a social media marketing specialist with a focus on local lead generation, marketing automation, copywriting for social media, and strategy. She has worked with various small businesses, as well as global brands such as F45, Anytime Fitness, Orange Theory, among others. We discuss various things including the sales funnel - brand awareness for SMEs, prospecting, local lead generation, and remarketing. /episode/index/show/wickedthoughtspodcast/id/21901238

Episode 43 - Lee O'Brian 12/15/2021

Episode 43 - Lee O'Brian This week on the Wicked Thoughts Podcast, I'm talking to Lee O'Brian - Founder of PokLee Food Products, media talent and actor in the Philippines, and now a startup food business founder. /episode/index/show/wickedthoughtspodcast/id/21492230

Episode 42 - Reinart Bacalso 12/08/2021

Episode 42 - Reinart Bacalso This week on the Wicked Thoughts Podcast, I'm talking to Reinart Bacalso - CEO of Augmen Digital, avid learner, and all-around numbers geek. /episode/index/show/wickedthoughtspodcast/id/21419618

Episode 41 - Nas Arcayan 12/01/2021

Episode 41 - Nas Arcayan This week, I'm catching up with my good friend Mr. Nas Arcayan, founder of Mothership and cognitive branding specialist. We start things off with what it means to build a "cognitive brand" and how one can connect with customers in the deepest, most meaningful ways. "Branding is not about connecting with the eyes it's about connecting with the mind," Nas shares. /episode/index/show/wickedthoughtspodcast/id/21338573

Episode 40 - Jason Cruz 11/24/2021

Episode 40 - Jason Cruz This week on the Wicked Thoughts Podcast, we're learning a whole lot from Jason Cruz - communication and brand strategist, business coach, and content creator. /episode/index/show/wickedthoughtspodcast/id/21270962

Episode 39 - Javier Lorenzana 11/10/2021

Episode 39 - Javier Lorenzana Featuring Javier Lorenzana, co-founder, and CEO of Up Next, a platform that offers cohort-based programs to help accelerate professionals for the digital age. Up Next stands at the forefront of modern education infrastructure in South East Asia, where connection and community are of the utmost importance. We discuss planning vs. over-planning, the importance of a strong strategy, and balancing that with the ability to rethink and adjust. We come full circle with a Wicked Thought: the value of community. /episode/index/show/wickedthoughtspodcast/id/21113753

Episode 38 - Janette Toral 11/03/2021

Episode 38 - Janette Toral Social media specialist and digital leadership coach -- Ms. Janette Toral. /episode/index/show/wickedthoughtspodcast/id/21035786

Episode 37 - Tonyo Cruz 10/27/2021

Episode 37 - Tonyo Cruz This week on Episode 2, I talk to social media strategist, community organizer, blogger, opinion columnist, Mr. Tonyo Cruz. /episode/index/show/wickedthoughtspodcast/id/20955854

Episode 36 - Christopher Star 10/20/2021

Episode 36 - Christopher Star We're kicking off season 4 of the Wicked Thoughts Podcast with a well-known figure in the Philippines startup space, a content creator, podcaster, live streamer, and startup mentor -- Mr. Christopher Star. We talk about all things social media, why he considers himself an "accidental content creator", and his thoughts on social media vs. traditional media. /episode/index/show/wickedthoughtspodcast/id/20877788