Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
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#389 - The Ecom Specific Ai Tool I Am Most Impressed With In 2024
12/16/2024
#389 - The Ecom Specific Ai Tool I Am Most Impressed With In 2024
In This episode, I sat down with Heaven Li of Pic Copilot to discuss what I think is the 4 best feature of Pic Copilot that are sure to impress Ecom sellers and help boost their businesses using AI technology If you’re looking to stay ahead of the curve in 2025, Pic Copilot is the tool I recommend you try to take your Ecom business to the next level. In This Episode: [00:50] Introducing Heaven Li of Pic Copilot. [01:22] How they came about Pic Copilot [04:05] Style Clone and how it works. [07:12] AI fashion models and virtual try on. [10:55] AI product ads creator. [16:45] Image translator [19:30] Who is Pic Copilot for? [22:00] Pricing Guest Links and References: Website: LinkedIn: Instagram: Youtube channel: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#388 - Unlock 30% Sales Growth: Ship Internationally!
11/25/2024
#388 - Unlock 30% Sales Growth: Ship Internationally!
In today’s episode, we have Kevin Barrett, UK manager of IBundle, a technology company that applies cutting edge technology that’s used for shipping for e-com sellers. Kevin shares insights and strategies on how businesses can expand their reach and increase revenue by tapping into global markets. With focus on shipping costs, navigating customs regulations, and providing a seamless customer experience, Kevin offers practical solutions and advice for businesses looking to capitalize opportunities internationally. In This Episode: [00:15] Introducing Kevin Barrett of IBundle. [02:42] Key things to know when thinking of international market. [09:00] Logistics background. [12:05] Walkthrough shipping internationally and costs. [17:50] Resources and tips. [22:40] To consider when expanding, ship direct or warehouse? Guest Links and References: Website: https://www.ibundle.net/ Linkedin: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#387 - Branding, Light Sabers, and Product Development
11/20/2024
#387 - Branding, Light Sabers, and Product Development
In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out) Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies. I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace. In This Episode: [00:15] Introducing Ian Peterman [03:35] Back story of how Ian got into branding. [06:40] Learning computer aided design programs [08:00] The designing process. [16:00] Star Wars and stuffs [24:00] Step by step through branding [34:40] Trademark, Intellectual Property Guest Links and References: Website/Podcast: Linkedin : Youtube : Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#385 - This Seller Started His Business Melting Wax - In The Trenches with Shovelwax
11/18/2024
#385 - This Seller Started His Business Melting Wax - In The Trenches with Shovelwax
In this episode of Wizards of Ecom Podcast is an episode that I’d say gets us started again after quite a long time and moving hiatus, our guest Cody Lynn the founder of Shovelwax, shares his inspiring journey of starting his business from scratch after getting into an accident and growing it into a thriving enterprise. Listeners will learn about the challenges and triumphs Cody faced along the way, as well as the secrets to his innovative approach to e-commerce. Tune in to discover the fascinating story behind Shovelwax and gain valuable insights into the world of Ecom. In This Episode: [00:40] Introduction to guest [03:12] Before Shovelwax [07:55] Hurt from snow. [16:20] 3D printer for molds. [23:00] Which brings more, Brick in mortar or Ecom? [24:40] Knowing what to do. [28:30] Will you do everything differently? [31:45] What ecom sells more? [34:20] Seasonal brand. Guest Links and References: Website: Email: Instagram: Linkedin profile: Youtube channel: Book References: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#386 - SellerPulse Listing Alerts - Knowing Is Half The Battle
11/18/2024
#386 - SellerPulse Listing Alerts - Knowing Is Half The Battle
In this episode of our podcast, I sat down with Jay Legarde from SellerPulse to talk about the importance of listing alerts and why their software is essential for any online seller. We discussed the various types of listing alerts that sellers should be aware of, such as price changes, out-of-stock notifications, fees, buy box, reviews and more. Jay emphasized the need for sellers to stay informed and proactive in monitoring their listings in order to maintain a competitive edge in the marketplace. We also delved into the benefits of using SellerPulse's software, which provides real-time monitoring and customizable alerts to help sellers stay on top of their listings. Overall, our conversation highlighted the significance of staying alert and utilizing tools like SellerPulse to optimize sales and success in the online selling world. In This Episode: [00:15] Introducing Jay Legarde of SellerPulse [02:25] Q4 [03:20] What are the changes? Alerts? [19:20] Could you do it yourself? [25:45] Boy box. [27:10] Feedbacks / reviews [28:10] Fees [36:30] Things happening and to look out. Guest Links and References: Website: Linkedin profile: Youtube channel: Book References: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#384 - How to Use Linkedin to Find Suppliers & Leads For Your Amazon Wholesale Business
09/16/2024
#384 - How to Use Linkedin to Find Suppliers & Leads For Your Amazon Wholesale Business
In This Episode: [00:15] Intro to guest Mark Firth, founder of B2B Growth. [01:55] What is B2B? [04:00] LinkedIn and its use. [10:50] What is Apollo.io? [12:20] Is a LinkedIn profile important? [19:30] Sales navigator Guest Links and References: Website: https://www.markfirthonline.com/ Linkedin profile: https://www.linkedin.com/in/markfirthonline/ Youtube: https://www.youtube.com/channel/UCO0Ke891aZkKZz7YOI0-fpg Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#383 - Top Tips for New Amazon Sellers: Navigating Alibaba Like a Pro with Alibaba CMO Liz Wang
09/16/2024
#383 - Top Tips for New Amazon Sellers: Navigating Alibaba Like a Pro with Alibaba CMO Liz Wang
On today's episode, we were joined by none other than the CMO of Alibaba and we are going to talk about some new and amazing opportunities Alibaba released, some tips for making the most out of the platform, and how AI is impacting Alibaba. Liz discussed and shared her expertise on how to effectively utilize Alibaba’s platform to source for potential products specially for new Amazon sellers looking to navigate the platform. She also shared the new features of Alibaba to be launched soon and what to expect from it. I hope this episode gives you valuable insight and actionable tips to help you grow your business with Alibaba. In This Episode: [00:13] Intro to guest, Liz Wang, CMO of Alibaba. [01:40] Co-create takeaways. [08:45] Being the CMO of Alibaba. [14:35] Alibaba features to expect. [17:25] Amazon sellers need that they’ll find on Alibaba. [21:00] Launch of the new Alibaba features. Guest Links and References: LinkedIn: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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382 - *TIME SENSITIVE* Beat The Deadline - New Amazon FBA Refund Policies Explained
08/13/2024
382 - *TIME SENSITIVE* Beat The Deadline - New Amazon FBA Refund Policies Explained
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#381 - Expanding Beyond Amazon - RangeMe, Home Depot, Michaels & Lowes
08/12/2024
#381 - Expanding Beyond Amazon - RangeMe, Home Depot, Michaels & Lowes
On Today's episode, we have a close friend of mine, Ricky Valdez, co-founder of Creations by Nathalie, an Amazon Seller and fellow JiuJitsu Dad. The goal of this episode is to unpack how the brand branched out to other platforms and shops as Home Depot, Lowes and Michaels. This episode is a very insightful one for listeners who are looking to do the same. Ricky walks us through the process of getting into other platforms and marketplaces beyond Amazon. You’ll learn opportunities of diversifying sales channels and gaining visibility in different marketplaces. If you are interested in retail, Ricky offered practical advice and tips and suggestions, so tune in. In This Episode: [00:15] Introducing Ricky Valdez of Creations by Nathalie. [04:00] Goal of the episode. [05:00] Starting Amazon. [09:19] Motivation on branching out to other platforms. [15:00] Range Me process. [26:30] The process and sales after getting into another marketplace. [28:00] Pinching the brand. [34:00] Network and asking for favors. [39:00] Being a distributor. [41:00] Why you should try Range Me and recommendations. Guest Links and References: Website: Email: LinkedIn: RangMe: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#380 - Amazon Influencer Program Brand Deals Strategies
07/22/2024
#380 - Amazon Influencer Program Brand Deals Strategies
On Today's episode, we have James and Kyle of Prime Commission Club, two savvy, long time Amazon Sellers who discovered amazing success in the Amazon Influencer program and continue to scale while also teaching others how to unlock the same type of financial freedom with a very robust course which we will have details on at the end of this episode. James and Kyle shared insights and strategies on how to secure brand deals through Amazon Influencer Program including building strong personal brand, leveraging your audience and negotiating fair compensation for paid contents. My conversation with them provided valuable tips and advice for influencers looking to monetize their online presence though AIP. In This Episode: [00:15] Introducing James and Kyle [02:10] Their background and how they met [05:00] How they deal with short-term rental [09:30] Brand Deals [13:40] Walkthrough [22:50] Creator connect process. [25:35] Assets [30:50] Reaching out to brands. [38:50] Hours spent doing content. Guest Links and References: Website: Instagram: Book References: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#379 - The Power of Working Around Others - The Case for CoWorking Spaces
07/15/2024
#379 - The Power of Working Around Others - The Case for CoWorking Spaces
In this episode, the founder of General Provision, a co-working space and South Florida's largest community of founders, makers, and creatives gather, Tim Hasse is with me to discuss the power of community building through and the benefits of a shared working environment. He further discusses how co-working spaces foster creativity, collaboration and productivity as well. Tim shares insights on the community aspects of co-working and how it can lead to valuable connections, hospitality and network opportunities as well. I hope you all will gain a deeper understanding of the power of working around others in a co-working space and how it can positively impact you to a balanced work experience. In This Episode: [00:20] Introducing Tim Hasse [03:00] How it all started. The co- working space. [07:45] The impact. [12:45] Struggles and challenges. [24:00] Community building. [33:45] Tips for people looking for co-working space. Guest Link and References: Website: , 7 day trial Instagram: Linkedin: Twitter: tim_hasse Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#378 - Not So Obvious Pitfalls to Avoid As An Amazon Wholesaler
07/13/2024
#378 - Not So Obvious Pitfalls to Avoid As An Amazon Wholesaler
In today's episode, I sat down with Eric Castellano of Amazon Lit, a seasoned Amazon wholesaler to discuss the not-so-obvious pitfalls that can trip up newcomers in the industry of wholesaling. Through the conversation, Eric highlights key mistakes to avoid, such as underestimating the importance of customer service, neglecting to diversify product offerings, and failing to stay up-to-date on Amazon's ever-changing policies and algorithms. Listeners will gain valuable insights and practical tips for navigating the competitive world of Amazon wholesaling successfully. In This Episode: [00:20] Introducing Eric Catellano. [02:00] Social media [04:00] Starting at his mom’s basement. [06:00] Struggles and lessons learned. [09:20] Underrated skill of a successful wholesaler. [12:15] Pitfalls for newbies to note. [22:00] Red flags. [26:15] Techniques on looking for trusted suppliers.. [27:40] Repricers. [34:00] Changes wholesalers can expect. Guest Links and References: Website: Instagram: Linkedin profile: Youtube channel: youtube.com/amazonlit Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#377 - Why Co-Create 2024 is a Must-Attend for E-Commerce Professionals
07/01/2024
#377 - Why Co-Create 2024 is a Must-Attend for E-Commerce Professionals
In this episode, I sat down with Rah Mahtani. Rah is the marketing leader of Alibaba North America with a proven track record of steering innovative branding campaigns. He is one of the driving forces behind amazing Co-create and we are here to discuss this upcoming Co-create 2024 conference and why it is a must-attend event for E-commerce professionals. Rah provides insights into the innovative thinking and collaboration that will be showcased at the conference, as well as the exciting opportunities for networking and learning from industry leaders. Plus, you’ll get the dibs ong early bird tickets promotions and exclusive WOE promo code. So tune in in this exciting episode. In This Episode: [00:15] Introducing Rah Mahtani of Alibaba [02:30] Rah’s background and how he has come to where he is. [04:00] Why Co-create? [06:05] Target audience. [08:00] What to look forward to in the event. [12:40] Early bird ticket [14:30] VIP only. [24:00] Networking. Book References: Guest Links and References: Website: Instagram: Linkedin profile: Co-create Event Promo: Code: WOE for 20% off Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#376 - Fluencer Fruit +Amazon Influencer Program = Printing Money
06/28/2024
#376 - Fluencer Fruit +Amazon Influencer Program = Printing Money
On Today's episode, we have Liz Saunders, founder of Fluencer Fruit on the Show,this is a unique, best in its class, software used by Amazon Influencers to do product research, be more efficient, and scale their businesses. In this episode, we delve into leveraging the power of Amazon Influencer Program to generate income and why Fluencer Fruit is the ideal platform to kickstart your influencer journey. Listen in and understand why by tapping into the AIP and utilizing Fluencer Fruit, you can learn how to effectively monetize your influence in a more strategic way. In This Episode: [00:10] Introducing Liz Saunders of Fluencer Fruit [02:00] How Liz started selling. [06:30]What is AIP? [08:30] What makes Fluencer Fruit the answer? [12:50] How to start? [16:00] Product research. [26:00] Functionality; creator hub. Book Reference: Guest Links and References: LinkedIn: Instragram: Youtube: Website: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#375 - Most Important Lessons To Succeed As An Amazon Wholesaler
06/23/2024
#375 - Most Important Lessons To Succeed As An Amazon Wholesaler
Hey Wizards, I’m back and I’m here with an episode with our guest Corey Ganim who runs Amazon wholesale business full time and succeeded in it. In this podcast, we delve into everything a wholesaler should know to succeed as an Amazon wholesaler. We delve and cover a range of topics including establishing relationships with brands, repricing strategies, product mistakes, brands to wholesale, and navigating the ups and downs of the business. Hope you gain valuable insights as Corey shares practical tips to help thrive in wholesaling. In This Episode: [00:15] Introduction to Corey Ganim [03:10] Corey talks about his podcast, The Amazon Wholesale Podcast [07:05] Wholesaling [10:20] Establishing relationship with brands [11:10] How he started in sales. [21:20] Repricing. [24:00] Product mistakes. [29:10] Criteria of brands to wholesale. Guest Links and References: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#374 - How Tiktok, AI, and Augmented Reality Are Impacting Buyer Behavior & What to Do About It
05/27/2024
#374 - How Tiktok, AI, and Augmented Reality Are Impacting Buyer Behavior & What to Do About It
In this episode, we dive into the transformative impacts of TikTok, augmented reality (AR), and artificial intelligence (AI) on buyer behavior. Jake Zaratsian from Jungle Scout shares his insights on how these technologies are reshaping the e-commerce landscape. Jake emphasizes the importance of adapting to these technological advancements to thrive in the modern e-commerce environment. By leveraging TikTok, AR, and AI, sellers can enhance customer engagement, improve their offerings, and ultimately drive growth. In This Episode: [00:20] Introducing Jake [01:35] Jake’s background his Jungle Scout journey [04:20] Million dollar case study [05:56] Consumer behavior then and now. [07:50] Where do consumers find products? [08:45] Products in social media [10:30] Q1 consumer transport [15:00] Influencers on and off Amazon [17:12] AR and AI in consumer trends [23:30] AR at Jungle Scout [28:38] Putting seller hat on. Guest Links and References: Website: Linkedin profile: Youtube: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#373 - China to FBA SOLVED!
05/20/2024
#373 - China to FBA SOLVED!
In this podcast episode, Jamie Paros of SKUdrop shares his experience and tips for successfully navigating the process of product shipments from China. Jamie as a successful Amazon seller himself knows his way around and what an Amazon seller needs to get a FBA done strategically. Aside from common challenges he also discussed what changes we expect to see with FBA as he provides valuable insights on how to streamline the process and ensure a smooth transition from manufacturing to selling on the FBA. Jamie’s expertise and practical advice makes this episode a must-listen for anyone looking to expand their e-com business with products from China. In This Episode: [00:10] Intro Jamie Paros [03:20] The most catastrophe in the business. [06:00] Logistic family business. [10:50] During covid. [14:50] What the operation looks like. [16:50] Changes in China FBA [27:00] The best option for you. [36:50] Establishing an account. Guest Links and References: Website: https://www.skudrop.com/ Instagram: https://www.instagram.com/jamieparos/?hl=en Linkedin profile: https://www.linkedin.com/in/jamie-paros-901722106/?originalSubdomain=au Youtube channel: Quote Code: WOE for free software subscription for life $300 off your first shipping 30% off supply chain prep fee. Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#372 - 5 Meetings You Should Be Scheduling In Your Business
05/13/2024
#372 - 5 Meetings You Should Be Scheduling In Your Business
In this podcast, I’d share and discuss what I thought are the 5 crucial meetings that every business owner should be scheduling regularly to ensure the success and growth of their company and themselves. This discussion will also discuss the routine, duration and implementing the meetings. I hope this will be insightful and as impactful to you as it did to me. By scheduling these five key meetings consistently, businesses can boost communication, accountability, and overall success. So listen in! In This Episode: [00:25] Inspiration from coaches academy. [01:25] Creative before reactive. [02:30] Implementing it. [04:18] End of times. [09:50] Shut down routine. [12:55] Journaling. [14:57] Weekly review. Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#371- Stop Requesting Product Samples - Do This Instead
05/08/2024
#371- Stop Requesting Product Samples - Do This Instead
Today I’m sharing with you a strategy approach for a product sample that has been a game-changer to me when I started implementing it. So listen in as I will not be sharing the common practice of requesting product samples from suppliers/manufacturers but I’m sure it is a very insightful one. In This Episode: [00:35] Alibaba strategy [12:40] Inspection [14:45] Implementation Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#370 - Answering Random Questions Submitted to the Podcast
04/29/2024
#370 - Answering Random Questions Submitted to the Podcast
Welcome to Wizards or Ecom Podcast and in today’s episode I'm just here to answer the burning questions submitted by our listeners. From topics ranging from scaling to creating content, no question is off limits. I'm here to provide you with some insightful and practical advice to help navigate your businesses’ challenges. So let's jump right into the questions. Tune in to hear some valuable insights and advice that can help you navigate your own challenges and make informed decisions. In This Episode: [00:30] Why the topic? [03:30] How do I scale? [10:00] Finding time. [19:00] Profitable products and Content source. Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#369 - Should You Hire A PPC Agency or Do It In-House
04/25/2024
#369 - Should You Hire A PPC Agency or Do It In-House
This episode is a solo episode where we have a very important topic ‘Should you hire an Agency to run your PPC Advertising or do it In-House’. This is what we are going to chat about on this episode, and it is a crunchy topic that is as polarizing as Democrat Republican. I've avoided doing this episode from the very first release as on one hand, I have made the lion's share of my money as a Seller on Amazon. In this podcast episode, I’ll help you delve into the debate of whether businesses should opt to hire a PPC agency or manage their pay-per-click advertising efforts in-house. We’d weigh the advantages and disadvantages of each option, taking into account factors such as expertise, time investment, and cost implications. Additionally, I’ma offer valuable insights and recommendations for businesses contemplating the in-house route, emphasizing the significance of thorough research and staying updated on industry developments. Ultimately, the decision to outsource PPC or handle it internally will be contingent on the unique needs and capabilities of each business. In This Episode: [00:30] Finally this topic. [04:55] Pros and cons of hiring an Agency [06:50] In-House team [09:10] My suggestion Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#368 - How to Unlock Augmented Reality Experiences on Your Amazon Listing
04/15/2024
#368 - How to Unlock Augmented Reality Experiences on Your Amazon Listing
In This Episode: In this episode of the podcast, we are joined by Gavin Goodvach, a content expert and VP of partnership at HEXA, a company specializing in creating immersive content for Amazon. Gavin shares his insights on how to incorporate augmented reality experiences into your Amazon listing to enhance the shopping experience for customers. He discusses the benefits of using augmented reality, such as increasing engagement and the ultimate 3X conversion sales and why Amazon is pushing for it. Gavin also provides practical tips and strategies for leveraging augmented reality technology to create immersive and interactive product listings on Amazon. Tune in to learn how to unlock augmented reality experiences and take your Amazon listing to the next level. Guest Links and References: Website: Linkedin : Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#367 - Amazon Video Mastery: Budget-Friendly Tips to Win Big!
04/08/2024
#367 - Amazon Video Mastery: Budget-Friendly Tips to Win Big!
On Today's episode, we have my good friend, Rafael Veloz, on the show. Rafa is the founder of the award winning creative agency Shareit Studio and a few months back taught an incredible hands on workshop at Wizards of Ecom Miami on creating DIY product photography with smartphones. In this episode we’ve discussed quite an interesting and timely topic as Rafa shares his expertise and insights on how to effectively utilize Amazon Video to reach a wider audience and increase sales without breaking the bank. From optimizing video content to leveraging it to social media and influencer marketing, Rafa provides valuable tips and strategies for businesses looking to maximize their success on Amazon Video. Tune in to learn how to make the most of your resources and achieve success in the competitive world of online video marketing. In This Episode: [01:00] Introducing Rafa [03:35] Why should you release a video? [05:00] Most important video to do. [06:00] Which one wins, quality content or product? [12:00] Horizontal or Vertical video? [14:54] Which one converts better? Commercial high-end videos or organic videos? [24:50] Amazon Influencer videos. [28:40] Sponsored brand TV. [36:09] Shareit Studio or Spirit Creative? Guest Links and References: Website: Instagram: Linkedin profile: Youtube channel: Email: Book References: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#366 - The Biggest Thing Holding Back New Sellers
04/01/2024
#366 - The Biggest Thing Holding Back New Sellers
In this episode, I emphasized on having a community as one of the biggest factors a seller does not hold back. That said, not having a community is one factor holding new sellers back. The absence of a supportive, like-minded community can hinder new sellers from gaining valuable insights, advice and encouragement which is crucial for success in the competitive marketplace. Additionally, the impact of fees and advertising is also discussed. I hope you gain valuable insights and actionable tips for overcoming challenges faced as new sellers on the platform. In This Episode: [00:25] Inspiration to the topic. [02:25] The degree of responsibility [05:00] Priya Parker’s The Art of Gathering. [05:15] The definition of a community. [09:50] Understanding the fees involved. [14:45] Advertising. Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#365 - When to Hire a Virtual Assistant
03/29/2024
#365 - When to Hire a Virtual Assistant
In this episode I am going to share insights on when to hire Virtual Assistant based on what I learned from a coach 15 years ago, from the book Virtual Freedom and my knowledge accumulated in the trenches over the last 15 years. I also discussed the reasons why hiring a virtual assistant can be beneficial and explore factors to consider when deciding to hire one. This episode delves into the various tasks that VAs can help with and some advice on where to find and how to hire the right virtual assistant you need.. Overall, I hope this episode provides valuable information on the process of hiring VAs and the benefits it brings along to your business. In This Episode: [00:25] Episode’s inspiration [03:00] What is a Virtual Assistant? [06:00] Why are you hiring a VA and what role? [11:20] Assigning values. [15:00] When should you hire? [17:00] Where? [18:00] Top 3 VA platforms. Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#364 - How to Combat the New Amazon Placement Fees & Be A More Profitable Brand
03/18/2024
#364 - How to Combat the New Amazon Placement Fees & Be A More Profitable Brand
In This Episode: [00:30] Inspiration for this episode. [08:30] The solution [09:00] Put on the big boy pants to talk to your supplier. [11:20] Remove high interest credit [13:00] Raising sale price Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#363 - Michael Phelps Can Teach You How To Succeed On Amazon
03/11/2024
#363 - Michael Phelps Can Teach You How To Succeed On Amazon
I'm looking forward to sharing this episode with you that I was inspired to create after reading a cool newsletter from Scrappy Podcast that I found inspiration from the greatest swimmer, Michael Phelps. Listen in as to why I can relate Amazon selling to Michael Phelps success. This may sound like 101 but I feel the need to share as I feel that this lesson is extremely poignant to Amazon sellers and my end goal is to bring you a goal to target a particular niche which creates clear dominations for your brand. I really hope this short episode is insightful and helpful to you. In This Episode: [00:40] The inspiration of this episode. [01:15] Best swimmer of all time. [02:40] Meet-ups update. [04:10] Specific product niche. [07:20] Launching different products. Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#362 - Is Your Products Main Image Good Enough? My New Favorite Tool
03/06/2024
#362 - Is Your Products Main Image Good Enough? My New Favorite Tool
In today's episode I am going to share my new companion to Pickfu, that I am beginning to use to see how my main image stacks up better than I was doing before against my competitor. How your product is packaged is critical for its success, the digital packaging that is. This is the first thing somebody sees before buying your product. 12-13 years ago, my strategy for keeping tabs on my competitors was a Google Sheet with tabs representing each of my products. Now, it’s a FREE tool called MILANOTE. I'm gonna be sharing with you what Milanote can do and why you should be tracking your top competitors' images. So listen in and I hope this will be an insightful episode for you. In This Episode: [00:40] Sharing my takeaway [01:00] Packaging of product in images. [02:40] Free tool I use in tracking my competitor. [07:30] MILANOTE [09:10] Step by step. Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#361 - Making Bank from Email in 2024
02/26/2024
#361 - Making Bank from Email in 2024
On Today's episode, we have Dave and Jason, the co-founders of the email marketing experience and who are directly responsible for over 110 million in sales for clients using Messenger, SMS, and email. Their goal is to ‘Get as many sales and customers as you can possibly handle from email & SMS’. Listen in for actionable tips and tricks from these experts if you are looking to blast your customers through email marketing. To leverage email marketing successfully, businesses should focus on building quality email lists, crafting compelling content that adds value to subscribers, optimizing for mobile responsiveness, and employing automation tools to streamline workflows and nurture customer relationships effectively. These will all be discussed in this episode. Through strategic email marketing initiatives, Amazon businesses and others can establish meaningful connections with their audience, drive repeat purchases, and ultimately, achieve sustainable growth in an increasingly competitive marketplace. Hope this episode is insightful to you. In This Episode: [00:20] About our guests. [00:55] Most brands struggle with email marketing. [02:00] How is it done wrong? [08:00] Funnel marketing vs. personalized funnel [09:50] Retention [17:35] Building an email list [19:40] Paid ads [26:00] Organic Instagram [30:00] Hyper personalization [41:00] Tools for email marketing. Guest Link and References: Website: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#360 - [WHAT IF] 7 Figures in 18 Months if I Had to Do it Again.
02/19/2024
#360 - [WHAT IF] 7 Figures in 18 Months if I Had to Do it Again.
Imagine being able to place a call to ANY hot selling brand on Amazon and being told YES, you could resell their products, and if you buy more than 24 measly units you even get deep discounted pricing. You're making 100% profits on all of these sales ,and you are turning over your money multiple times per week with daily money disbursements to your bank account. THIS was the state of Amazon when I began selling 15 years ago. And it is completely different now, so on today's episode I am going to share how I would do it again if I was starting in 2024 with and How I would grow to 7 figures in sales in 18 months. Listen in as I share a more practical, sustainable way to attain and reach your 7 figure goal on Amazon. In This Episode: [00:53] If i'm starting Amazon in 2024 with a few hundred dollars, is it possible? What should I do? [01:30] Keeping your job. [02:15] Amazon Influencer Program [02:1-] Create content [07:15] Digital course [08:45] Amazon wholesale & resell. [11:10] Reinvest in AIP. Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram: Wizards of Amazon on LinkedIn:
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