Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
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#402 - The Future of Product Reviews On Amazon
04/29/2025
#402 - The Future of Product Reviews On Amazon
During his two decades of marketing experience, Shane helped over 100 Fortune 500 businesses grow their digital footprint through influencer marketing.He’s been recognized as a leading marketing influencer by organizations, such as the ContentMarketing Institute. After conquering digital marketing, Shane pivoted toe-commerce, with a focus on Amazon. For the past 5 years, Shane has been working with a team of experts with 20+ combined years of experience in the Amazon industry to master the intricacies of Amazon product reviews to develop TraceFuse, a cutting-edge, 100% white-hat system for negative review removal. In This Episode: [00:15] Introducing Shane Barker of Trace Fuse [01:45] Influencer Marketing. [02:30] Removing bad reviews. [05:40] The background. [12:20] Dealing with bad reviews. [20:30] The cost of negative reviews. [27:00] Common mistakes in handling negative reviews. [31:00] Take away your emotion. [36:00] Influencer reviews. [48:00] The process. Guest Links and References: Website: Promo: Linkedin profile: Book References: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
/episode/index/show/wizardsofamazon/id/36336700
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#401 - How TO Launch A Product On Amazon with Influencer Marketing
04/21/2025
#401 - How TO Launch A Product On Amazon with Influencer Marketing
In today's episode, we have William Gasner, CMO of Stack Influence, 6X founder, 7-Figure eCommerce seller, featured in leading publications like Forbes, Business Insider, and Wired. In This Episode: [00:15] Introducing William Gasmer of Stack Influencer [01:15] Story of Stack Influencer [05:15] Automation tools, engagement reach [14:00] Campaign Tiers. [16:15] Do you prefer an influencer campaign first before PPC? [23:00] Conversion Rate. [30:05] Long-term strategy. [35:20] Restricted products. [42:00] Campaign limit for influencers. [46:00] Relationship. [53:00] Advice Guest Links and References: Website: Email: Instagram: Linkedin profile: Youtube channel: Twitter: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#400 - Are You A Villager or a Werewolf? The Hidden Game Of Ecommerce
04/16/2025
#400 - Are You A Villager or a Werewolf? The Hidden Game Of Ecommerce
In This Episode: [01:00] Milestone: 400 episodes [02:20] Why this topic? [03:20] What is werewolf game? [08:00] How to be a werewolf in e-comm? Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#399 - Product Sourcing Using The Bird Song Technique
04/14/2025
#399 - Product Sourcing Using The Bird Song Technique
In This Episode: [02:00]Sourcing product. [04:00] Validation process? [05:00] Soft skills [08:40] Bird Song. [11:00] Mastering the bird song. Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
/episode/index/show/wizardsofamazon/id/36070780
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#398 - Anti-Shiny Object Syndrome
04/10/2025
#398 - Anti-Shiny Object Syndrome
In This Episode: [00:45] The best swimmer in the world. [02:00] Judging by your category. [05:00] Cutting back. [08:00] Anti-shiny object syndrome. Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#397 - Product Not a Fit for Amazon - NO Problem! Use The Rako Playbook To Succeed With Retail
04/08/2025
#397 - Product Not a Fit for Amazon - NO Problem! Use The Rako Playbook To Succeed With Retail
On Today's episode, we have the team behind RAK-O: Marshall Day, Kevin Sagouspe, and Rako-Rick. This ingenious multipurpose garden tool that combines an adjustable rake & hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too. They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market. Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets. In This Episode: [00:20] Introducing the founders of Rak-O [02:00] How Rak-O was born. [05:20] Popular sales market. [09:00] 5000 units to start. Is this reckless? [16:10] First sales [22:10] Why is e-com not the main market for sales? Guest Links and References: Website: Instagram: @rakogardentool Youtube channel: @rakogardentool Book References: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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BONUS Episode - The Pros & Cons of Inventing Your Own Product To Sell Online
04/04/2025
BONUS Episode - The Pros & Cons of Inventing Your Own Product To Sell Online
In This Episode: [00:45] Introducing Piri Lane of SellerSnap [02:07] What is repricer and why Seller Snap has the highest repricer price? [05:00] Buy box [07:55] Difference between Seller Snap and other repricers. [12:30] Pricing with AI [16:30] Wholebase VS Yoyo [18:50] Yoyo method’s genius strategy. [22:15] Who is Seller Snap good for? Book Reference: Guest Links and References: Email: 15 Day Trial: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#396 - Is Reselling On Amazon Dead?
04/02/2025
#396 - Is Reselling On Amazon Dead?
On today's episode, we have Chris McCabe, founder and CEO of Ecommercechris.com has saved more Amazon brands from the seedier side of working with Amazon than anybody I know. Today we dive into the world of resellers on Amazon and discuss the recent changes. Chris shared valuable insights including what resellers should do to save their Amazon business. Tune in to learn more and be up to date! In This Episode: [00:15] Introducing Chris McCabe [02:50] Resellers must know. [06:25] Letter of Authorization [09:15] First sale doctrine [12:35] Amazon’s motivation for LOA [16:40] Replenishing inventories Guest Links and References: Website: Instagram: Linkedin profile: Youtube channel: Email: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#395 - The Hidden Cost of Success (And Why Most People Won’t Pay It)
03/11/2025
#395 - The Hidden Cost of Success (And Why Most People Won’t Pay It)
In this podcast episode, we have somebody who is no stranger to failure, bootstrapped businesses from his growing up in Cuba onward. bad in school, lots of ups and downs, has lost it all, in his own words, “a couple of times”. Has dealt with his share of mental and physical health crises, yet despite all of this, is present for this episode, an author, as a super successful businessman who specializes in men's work and PRIDES himself on the importance of family. Joel Gandara shares his insights on “The Hidden Cost of Success”. He discusses his journey to achieving success in both his business and personal life, highlighting the sacrifices and challenges he faced along the way. Joel sheds light on the behind-the-scenes struggles that often accompany success, emphasizing the importance of maintaining a healthy work-life balance and prioritizing self-care. Listen and gain valuable perspective on the overlooked toll that success can take. In This Episode: [00:12] Introducing Joel Gandara [02:05] Joel’s BG life story that impacted his business life and perspective. [11:00] First entrepreneurial gig as 10 to 12 yo. [15:00] First mentors. [18:00] Starting his physical journey. [22:30] % of success that impacted physical health [26:06] Planning your success. [33:50] Mens work and coaching. [40:00] How the book happened. Guest Links and References: Website: Instagram: Youtube channel: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
/episode/index/show/wizardsofamazon/id/35623575
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#394 - Beyond Physical Products: Scaling Your E-Commerce Business with Digital Courses
02/17/2025
#394 - Beyond Physical Products: Scaling Your E-Commerce Business with Digital Courses
Lu Levy has helped over 1,000 people make their first $10k online simply by being themselves. By creating a system that helps experts, consultants, coaches, and service providers package their knowledge into scalable online programs, she's generated a collective $24M. When she's not helping her clients build their online empires, she can be found curling up with a book and her pitbull Lola at home in New York City, traveling the world (often back to her native Brazil), and treating herself to delicious meals at the best restaurants she can find. In This Episode: [00:15] Introducing Luciana Levy [00:25] Help 1000+ people earn their first 10K [05:00] Getting result, scaleability [07:30] Community and engagement [09:30] The first thing to do to guarantee a digital course is profitable. [13:30] Building the curriculum. [20:50] Tools [23:25] School community? [28:50] No.1 Objection people have. [37:00] Channel that works. [39:00] YouTube or testing other medium. Guest Links and References: Website: Instagram: Linkedin profile: Youtube channel: Downloadable Blueprint: /blueprint Book reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#393 - 5 Things To Look Forward To In An Ecommerce Dashboard
02/10/2025
#393 - 5 Things To Look Forward To In An Ecommerce Dashboard
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#392 - How to Fund Your Inventory Without Tying Up Your Cash: The CapEc Approach
02/03/2025
#392 - How to Fund Your Inventory Without Tying Up Your Cash: The CapEc Approach
In this episode, I sat down with Nadav Gorlicki, founder of CapEc to discuss alternative methods for funding inventory without using up your cash or equity. We delve into CapEc’s unique approach to providing loans and financing for businesses, as well as streamline processes. Tune in to learn more on how you can efficiently fund your inventory and grow your business with the help of CapEc. In This Episode: [00:20] Introducing Nadav Gorlicki [02:00] Problems that influenced him to create CapEc. [06:00] Understanding credit card loans. [09:56] The process and qualifications. [18:00] Cashflow. [23:00] Partners [25:10] Success stories of clients. Guest Links and References: Website: Instagram: Email: Linkedin profile: Youtube channel: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook:
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#391 - God, Comics, and Entrepreneurship
01/30/2025
#391 - God, Comics, and Entrepreneurship
In This Episode: [00:13] Introducing Chivas Davis [03:20] Deciding between passion and strategic business. [05:15] Learning the business [09:30] Love for comic books. [12:25] The Whole Armour of God, how was it born? [17:20] Black colored comics [24:05] Challenges compared to traditional business [27:00] Measuring success of a passion project. [29:50] Best channels. [43:00] Tools as an artist. Guest Links and References: Instagram: Book Reference: Favorite Book in the Bible : Proverbs Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
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#390 - Scaling with Heart: How ARC Herkimer Helps Sellers and Empowers Lives
01/27/2025
#390 - Scaling with Heart: How ARC Herkimer Helps Sellers and Empowers Lives
In this episode, guest Scott Riffle of Arc Herkimer, a non-profit organization that assists people with developmental disabilities shared insights into how Arc Herkimer helps sellers as well empower lives through their unique services. As 3PL provider, Arc Herkimer takes on various tasks for sellers such as packaging, assembly and shipping. The partnership with Arc Herkimer not only benefits sellers but also has a positive impact on the lives of individuals with special needs by giving them meaningful employment. This episode highlights the importance of scaling with heart and how organizations like ArcHerkimer are making a difference in the community. In This Episode: [00:18} Introducing Scott Riffle of Arc Herkimer [01:59] What is Arc Herkimer and everything it does and who are the beneficiaries? [06:10] What it’s like to work at Arc Herkimer and Herkimer Industries. [07:30] Tasks Arc herkimer does as 3PL [12:04] On-boarding process. [16:17] People working with Arc Herkimer. [21:35] Examples of servicesmade a difference for sellers. 25:00] Impact of employing special needs. [29:00] Meaningful works. Guest Links and References: Website: Linkedin profile: Email: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#389 - The Ecom Specific Ai Tool I Am Most Impressed With In 2024
12/16/2024
#389 - The Ecom Specific Ai Tool I Am Most Impressed With In 2024
In This episode, I sat down with Heaven Li of Pic Copilot to discuss what I think is the 4 best feature of Pic Copilot that are sure to impress Ecom sellers and help boost their businesses using AI technology If you’re looking to stay ahead of the curve in 2025, Pic Copilot is the tool I recommend you try to take your Ecom business to the next level. In This Episode: [00:50] Introducing Heaven Li of Pic Copilot. [01:22] How they came about Pic Copilot [04:05] Style Clone and how it works. [07:12] AI fashion models and virtual try on. [10:55] AI product ads creator. [16:45] Image translator [19:30] Who is Pic Copilot for? [22:00] Pricing Guest Links and References: Website: LinkedIn: Instagram: Youtube channel: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#388 - Unlock 30% Sales Growth: Ship Internationally!
11/25/2024
#388 - Unlock 30% Sales Growth: Ship Internationally!
In today’s episode, we have Kevin Barrett, UK manager of IBundle, a technology company that applies cutting edge technology that’s used for shipping for e-com sellers. Kevin shares insights and strategies on how businesses can expand their reach and increase revenue by tapping into global markets. With focus on shipping costs, navigating customs regulations, and providing a seamless customer experience, Kevin offers practical solutions and advice for businesses looking to capitalize opportunities internationally. In This Episode: [00:15] Introducing Kevin Barrett of IBundle. [02:42] Key things to know when thinking of international market. [09:00] Logistics background. [12:05] Walkthrough shipping internationally and costs. [17:50] Resources and tips. [22:40] To consider when expanding, ship direct or warehouse? Guest Links and References: Website: https://www.ibundle.net/ Linkedin: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#387 - Branding, Light Sabers, and Product Development
11/20/2024
#387 - Branding, Light Sabers, and Product Development
In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out) Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies. I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace. In This Episode: [00:15] Introducing Ian Peterman [03:35] Back story of how Ian got into branding. [06:40] Learning computer aided design programs [08:00] The designing process. [16:00] Star Wars and stuffs [24:00] Step by step through branding [34:40] Trademark, Intellectual Property Guest Links and References: Website/Podcast: Linkedin : Youtube : Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#385 - This Seller Started His Business Melting Wax - In The Trenches with Shovelwax
11/18/2024
#385 - This Seller Started His Business Melting Wax - In The Trenches with Shovelwax
In this episode of Wizards of Ecom Podcast is an episode that I’d say gets us started again after quite a long time and moving hiatus, our guest Cody Lynn the founder of Shovelwax, shares his inspiring journey of starting his business from scratch after getting into an accident and growing it into a thriving enterprise. Listeners will learn about the challenges and triumphs Cody faced along the way, as well as the secrets to his innovative approach to e-commerce. Tune in to discover the fascinating story behind Shovelwax and gain valuable insights into the world of Ecom. In This Episode: [00:40] Introduction to guest [03:12] Before Shovelwax [07:55] Hurt from snow. [16:20] 3D printer for molds. [23:00] Which brings more, Brick in mortar or Ecom? [24:40] Knowing what to do. [28:30] Will you do everything differently? [31:45] What ecom sells more? [34:20] Seasonal brand. Guest Links and References: Website: Email: Instagram: Linkedin profile: Youtube channel: Book References: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#386 - SellerPulse Listing Alerts - Knowing Is Half The Battle
11/18/2024
#386 - SellerPulse Listing Alerts - Knowing Is Half The Battle
In this episode of our podcast, I sat down with Jay Legarde from SellerPulse to talk about the importance of listing alerts and why their software is essential for any online seller. We discussed the various types of listing alerts that sellers should be aware of, such as price changes, out-of-stock notifications, fees, buy box, reviews and more. Jay emphasized the need for sellers to stay informed and proactive in monitoring their listings in order to maintain a competitive edge in the marketplace. We also delved into the benefits of using SellerPulse's software, which provides real-time monitoring and customizable alerts to help sellers stay on top of their listings. Overall, our conversation highlighted the significance of staying alert and utilizing tools like SellerPulse to optimize sales and success in the online selling world. In This Episode: [00:15] Introducing Jay Legarde of SellerPulse [02:25] Q4 [03:20] What are the changes? Alerts? [19:20] Could you do it yourself? [25:45] Boy box. [27:10] Feedbacks / reviews [28:10] Fees [36:30] Things happening and to look out. Guest Links and References: Website: Linkedin profile: Youtube channel: Book References: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#384 - How to Use Linkedin to Find Suppliers & Leads For Your Amazon Wholesale Business
09/16/2024
#384 - How to Use Linkedin to Find Suppliers & Leads For Your Amazon Wholesale Business
In This Episode: [00:15] Intro to guest Mark Firth, founder of B2B Growth. [01:55] What is B2B? [04:00] LinkedIn and its use. [10:50] What is Apollo.io? [12:20] Is a LinkedIn profile important? [19:30] Sales navigator Guest Links and References: Website: https://www.markfirthonline.com/ Linkedin profile: https://www.linkedin.com/in/markfirthonline/ Youtube: https://www.youtube.com/channel/UCO0Ke891aZkKZz7YOI0-fpg Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#383 - Top Tips for New Amazon Sellers: Navigating Alibaba Like a Pro with Alibaba CMO Liz Wang
09/16/2024
#383 - Top Tips for New Amazon Sellers: Navigating Alibaba Like a Pro with Alibaba CMO Liz Wang
On today's episode, we were joined by none other than the CMO of Alibaba and we are going to talk about some new and amazing opportunities Alibaba released, some tips for making the most out of the platform, and how AI is impacting Alibaba. Liz discussed and shared her expertise on how to effectively utilize Alibaba’s platform to source for potential products specially for new Amazon sellers looking to navigate the platform. She also shared the new features of Alibaba to be launched soon and what to expect from it. I hope this episode gives you valuable insight and actionable tips to help you grow your business with Alibaba. In This Episode: [00:13] Intro to guest, Liz Wang, CMO of Alibaba. [01:40] Co-create takeaways. [08:45] Being the CMO of Alibaba. [14:35] Alibaba features to expect. [17:25] Amazon sellers need that they’ll find on Alibaba. [21:00] Launch of the new Alibaba features. Guest Links and References: LinkedIn: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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382 - *TIME SENSITIVE* Beat The Deadline - New Amazon FBA Refund Policies Explained
08/13/2024
382 - *TIME SENSITIVE* Beat The Deadline - New Amazon FBA Refund Policies Explained
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#381 - Expanding Beyond Amazon - RangeMe, Home Depot, Michaels & Lowes
08/12/2024
#381 - Expanding Beyond Amazon - RangeMe, Home Depot, Michaels & Lowes
On Today's episode, we have a close friend of mine, Ricky Valdez, co-founder of Creations by Nathalie, an Amazon Seller and fellow JiuJitsu Dad. The goal of this episode is to unpack how the brand branched out to other platforms and shops as Home Depot, Lowes and Michaels. This episode is a very insightful one for listeners who are looking to do the same. Ricky walks us through the process of getting into other platforms and marketplaces beyond Amazon. You’ll learn opportunities of diversifying sales channels and gaining visibility in different marketplaces. If you are interested in retail, Ricky offered practical advice and tips and suggestions, so tune in. In This Episode: [00:15] Introducing Ricky Valdez of Creations by Nathalie. [04:00] Goal of the episode. [05:00] Starting Amazon. [09:19] Motivation on branching out to other platforms. [15:00] Range Me process. [26:30] The process and sales after getting into another marketplace. [28:00] Pinching the brand. [34:00] Network and asking for favors. [39:00] Being a distributor. [41:00] Why you should try Range Me and recommendations. Guest Links and References: Website: Email: LinkedIn: RangMe: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#380 - Amazon Influencer Program Brand Deals Strategies
07/22/2024
#380 - Amazon Influencer Program Brand Deals Strategies
On Today's episode, we have James and Kyle of Prime Commission Club, two savvy, long time Amazon Sellers who discovered amazing success in the Amazon Influencer program and continue to scale while also teaching others how to unlock the same type of financial freedom with a very robust course which we will have details on at the end of this episode. James and Kyle shared insights and strategies on how to secure brand deals through Amazon Influencer Program including building strong personal brand, leveraging your audience and negotiating fair compensation for paid contents. My conversation with them provided valuable tips and advice for influencers looking to monetize their online presence though AIP. In This Episode: [00:15] Introducing James and Kyle [02:10] Their background and how they met [05:00] How they deal with short-term rental [09:30] Brand Deals [13:40] Walkthrough [22:50] Creator connect process. [25:35] Assets [30:50] Reaching out to brands. [38:50] Hours spent doing content. Guest Links and References: Website: Instagram: Book References: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#379 - The Power of Working Around Others - The Case for CoWorking Spaces
07/15/2024
#379 - The Power of Working Around Others - The Case for CoWorking Spaces
In this episode, the founder of General Provision, a co-working space and South Florida's largest community of founders, makers, and creatives gather, Tim Hasse is with me to discuss the power of community building through and the benefits of a shared working environment. He further discusses how co-working spaces foster creativity, collaboration and productivity as well. Tim shares insights on the community aspects of co-working and how it can lead to valuable connections, hospitality and network opportunities as well. I hope you all will gain a deeper understanding of the power of working around others in a co-working space and how it can positively impact you to a balanced work experience. In This Episode: [00:20] Introducing Tim Hasse [03:00] How it all started. The co- working space. [07:45] The impact. [12:45] Struggles and challenges. [24:00] Community building. [33:45] Tips for people looking for co-working space. Guest Link and References: Website: , 7 day trial Instagram: Linkedin: Twitter: tim_hasse Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#378 - Not So Obvious Pitfalls to Avoid As An Amazon Wholesaler
07/13/2024
#378 - Not So Obvious Pitfalls to Avoid As An Amazon Wholesaler
In today's episode, I sat down with Eric Castellano of Amazon Lit, a seasoned Amazon wholesaler to discuss the not-so-obvious pitfalls that can trip up newcomers in the industry of wholesaling. Through the conversation, Eric highlights key mistakes to avoid, such as underestimating the importance of customer service, neglecting to diversify product offerings, and failing to stay up-to-date on Amazon's ever-changing policies and algorithms. Listeners will gain valuable insights and practical tips for navigating the competitive world of Amazon wholesaling successfully. In This Episode: [00:20] Introducing Eric Catellano. [02:00] Social media [04:00] Starting at his mom’s basement. [06:00] Struggles and lessons learned. [09:20] Underrated skill of a successful wholesaler. [12:15] Pitfalls for newbies to note. [22:00] Red flags. [26:15] Techniques on looking for trusted suppliers.. [27:40] Repricers. [34:00] Changes wholesalers can expect. Guest Links and References: Website: Instagram: Linkedin profile: Youtube channel: youtube.com/amazonlit Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#377 - Why Co-Create 2024 is a Must-Attend for E-Commerce Professionals
07/01/2024
#377 - Why Co-Create 2024 is a Must-Attend for E-Commerce Professionals
In this episode, I sat down with Rah Mahtani. Rah is the marketing leader of Alibaba North America with a proven track record of steering innovative branding campaigns. He is one of the driving forces behind amazing Co-create and we are here to discuss this upcoming Co-create 2024 conference and why it is a must-attend event for E-commerce professionals. Rah provides insights into the innovative thinking and collaboration that will be showcased at the conference, as well as the exciting opportunities for networking and learning from industry leaders. Plus, you’ll get the dibs ong early bird tickets promotions and exclusive WOE promo code. So tune in in this exciting episode. In This Episode: [00:15] Introducing Rah Mahtani of Alibaba [02:30] Rah’s background and how he has come to where he is. [04:00] Why Co-create? [06:05] Target audience. [08:00] What to look forward to in the event. [12:40] Early bird ticket [14:30] VIP only. [24:00] Networking. Book References: Guest Links and References: Website: Instagram: Linkedin profile: Co-create Event Promo: Code: WOE for 20% off Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#376 - Fluencer Fruit +Amazon Influencer Program = Printing Money
06/28/2024
#376 - Fluencer Fruit +Amazon Influencer Program = Printing Money
On Today's episode, we have Liz Saunders, founder of Fluencer Fruit on the Show,this is a unique, best in its class, software used by Amazon Influencers to do product research, be more efficient, and scale their businesses. In this episode, we delve into leveraging the power of Amazon Influencer Program to generate income and why Fluencer Fruit is the ideal platform to kickstart your influencer journey. Listen in and understand why by tapping into the AIP and utilizing Fluencer Fruit, you can learn how to effectively monetize your influence in a more strategic way. In This Episode: [00:10] Introducing Liz Saunders of Fluencer Fruit [02:00] How Liz started selling. [06:30]What is AIP? [08:30] What makes Fluencer Fruit the answer? [12:50] How to start? [16:00] Product research. [26:00] Functionality; creator hub. Book Reference: Guest Links and References: LinkedIn: Instragram: Youtube: Website: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#375 - Most Important Lessons To Succeed As An Amazon Wholesaler
06/23/2024
#375 - Most Important Lessons To Succeed As An Amazon Wholesaler
Hey Wizards, I’m back and I’m here with an episode with our guest Corey Ganim who runs Amazon wholesale business full time and succeeded in it. In this podcast, we delve into everything a wholesaler should know to succeed as an Amazon wholesaler. We delve and cover a range of topics including establishing relationships with brands, repricing strategies, product mistakes, brands to wholesale, and navigating the ups and downs of the business. Hope you gain valuable insights as Corey shares practical tips to help thrive in wholesaling. In This Episode: [00:15] Introduction to Corey Ganim [03:10] Corey talks about his podcast, The Amazon Wholesale Podcast [07:05] Wholesaling [10:20] Establishing relationship with brands [11:10] How he started in sales. [21:20] Repricing. [24:00] Product mistakes. [29:10] Criteria of brands to wholesale. Guest Links and References: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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#374 - How Tiktok, AI, and Augmented Reality Are Impacting Buyer Behavior & What to Do About It
05/27/2024
#374 - How Tiktok, AI, and Augmented Reality Are Impacting Buyer Behavior & What to Do About It
In this episode, we dive into the transformative impacts of TikTok, augmented reality (AR), and artificial intelligence (AI) on buyer behavior. Jake Zaratsian from Jungle Scout shares his insights on how these technologies are reshaping the e-commerce landscape. Jake emphasizes the importance of adapting to these technological advancements to thrive in the modern e-commerce environment. By leveraging TikTok, AR, and AI, sellers can enhance customer engagement, improve their offerings, and ultimately drive growth. In This Episode: [00:20] Introducing Jake [01:35] Jake’s background his Jungle Scout journey [04:20] Million dollar case study [05:56] Consumer behavior then and now. [07:50] Where do consumers find products? [08:45] Products in social media [10:30] Q1 consumer transport [15:00] Influencers on and off Amazon [17:12] AR and AI in consumer trends [23:30] AR at Jungle Scout [28:38] Putting seller hat on. Guest Links and References: Website: Linkedin profile: Youtube: Book Reference: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:
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