Ecommerce Elite

Ecommerce Elite features business owners and industry leaders sharing their knowledge to help others avoid the mistakes they made and scale their businesses faster.

Testing the eCommerce Waters 07/27/2021

Testing the eCommerce Waters I talked to Matt and Meredith Snow, Co-founders of BoredWalk Los Angeles. This power couple catapulted from being creatives who love to test waters in terms of design and career to being Ecommerce Elites. The duo shared how their love for anything aesthetic made them decide to start selling handmade handicrafts with pop art themes. To keep the business up and running, they utilized their garage space and a guest room as an office. /episode/index/show/yellowfindigital/id/19937237

Diversify Your Marketing 07/20/2021

Diversify Your Marketing I talked to Angela Smith, CEO of Off The Racks Boutique, a women's clothing store that sells clothes, makeup, and fashion accessories. Currently, their sales continue to skyrocket in their online shop and mobile shopping app. Angela started her business in 2013 as a side hustle while working in the child support office. With only a spare room and five racks of clothes, the boutique's first collection of tank tops went viral, and the rest was history. /episode/index/show/yellowfindigital/id/19833125

YouTube Ads for Ecommerce 07/13/2021

YouTube Ads for Ecommerce I talked to Shash Singh, CEO of Linx Digital Agency, a digital marketing company that helps eCommerce and info product businesses scale to 8 figures with YouTube advertising. He mentioned that the most common misconception is that YouTube advertising is only for coaches and info ads since the platform requires so much creativity for product videos to sell. /episode/index/show/yellowfindigital/id/19785809

The Secret to Ecommerce Success 07/06/2021

The Secret to Ecommerce Success I talked to Raj De Datta, Founder of Bloomreach. Raj has catapulted from being an entrepreneur to an eCommerce Elite. His company offers digital solutions that combine the power of unified customer and product data with the speed and scale of AI and predictive decisions for a magical eCommerce experience and conversions. Raj and his team help startups and entrepreneurs scale up and become masters with these processes. /episode/index/show/yellowfindigital/id/19583129

Happy Customers Stay Customers 06/29/2021

Happy Customers Stay Customers I talked to Roger Hardy, CEO of Kits.com. Kits is an online eyewear boutique that sells high-quality but affordable men's and women’s glasses, blue light blocking lenses, and accessories. Roger has catapulted from a marketer for a contact lens company to being an eCommerce elite. He also realized that the eyewear business is outdated. In the podcast, he mentioned the importance of really digging into customer satisfaction by providing high-quality products, speed delivery, customization, and subscriptions /episode/index/show/yellowfindigital/id/19582940

How to Win at Wholesale 06/22/2021

How to Win at Wholesale I talked to Dyana Rafferty, Founder of Julia Rose Wholesale. She started doing wholesale business in 2019 and has catapulted from a startup owner to being an eCommerce elite. Dyana’s company experienced exponential growth selling seasonal products, handbags, and more. She has been sourcing and designing her own line when the product that she was looking for did not have the patterns she liked. When asked how she managed to bring her business to a massive increase, her answer was, “Ignorance is bliss.� /episode/index/show/yellowfindigital/id/19413887

Build a Brand that Survives 06/15/2021

Build a Brand that Survives I talked to Elliot Begoun, CEO of TIG Brands. The company helps emerging companies in the natural product space. Its mission is to build nimble, capital-efficient, resilient brands. The value that the company delivers is exceptional. He describes his company as a non-traditional alternative accelerator where CPG (Consumer Packaged Goods) brands reach an unstoppable growth. Elliot believes that he is a breaker of the status quo. He said,” If you think you are faking it, you are doing it wrong.” /episode/index/show/yellowfindigital/id/19413392

New Trend of Selling 06/08/2021

New Trend of Selling Danielle Amelia, CEO of Styled AF, a marketing and consulting company. Danielle started as a women’s boutique owner and later transitioned as a digital marketing consultant, helping clothing businesses catapult from being passable to unstoppable. This entrepreneur from Austin shared how her experience in the TV service provider industry. Her decision to take full ownership of Styled AF comes from her passion to add value to her clients, and at the same time, put money on the table. /episode/index/show/yellowfindigital/id/19251260

Passion in Fashion 06/01/2021

Passion in Fashion Kelly Pearson, Founder of Aiden and Oak. She has catapulted from being a clothing women’s boutique owner in 2016 to being an eCommerce elite. She also said that her desire for quality time with her family made her decide to switch gears. She is here to explain the importance of adapting to some marketing advancements that do not only help reduce cost but also increase efficiency to achieve time freedom. /episode/index/show/yellowfindigital/id/19178114

A Brand with a Mission 05/25/2021

A Brand with a Mission Shane Ball, CEO of the clothing brand Stay Wear. He recounted that he would always burn CDs for his girlfriend, now his wife. And while listening to the songs, most of them have the word “stay”. In 2014, he launched his clothing business with the mission of changing the stigma of the “misunderstood” skaters. Stay Wear has helped hundreds of people battling with emotional, psychological, and social anxieties start a conversation, find hope, and regain life’s purpose through its statement apparel. /episode/index/show/yellowfindigital/id/19222301

Keep Your Clients Coming Back 05/18/2021

Keep Your Clients Coming Back Cory Moore is a serial entrepreneur. He attended Texas State University in San Marcus. When he was in his 20s, he started his first company. Now there have been about six different companies that Cory has been involved in and started. Some of the ones started while he was in college are still going strong, plus additional projects since. /episode/index/show/yellowfindigital/id/18956189

The Best E-Commerce Platform 05/11/2021

The Best E-Commerce Platform Mike Begg of AMZ Advisers talks about all the different aspects from setting up a listing on Amazon to Advertising and to having him fulfill your orders for you. He and his company specialize in assisting retailers, brands, and suppliers to achieve greater success on the Amazon Platform. /episode/index/show/yellowfindigital/id/18749105

The Beauty of Confidence and Decisiveness 05/04/2021

The Beauty of Confidence and Decisiveness Ravit Darougar, Founder of 4Ever Magic Cosmetics, joins the conversation to share her success story of creating a cosmetic brand with sheer decisiveness, even if other people show doubt and hesitation to your ideas. /episode/index/show/yellowfindigital/id/18748925

A Hat to Connect and Resonate 04/27/2021

A Hat to Connect and Resonate Brock Rasmussen, Co-Founder and CEO of Stele Hats, joins the conversation to share how they built a brand not only to look good but to connect and resonate with people. /episode/index/show/yellowfindigital/id/18710894

More Sales - Less Returns 04/20/2021

More Sales - Less Returns Greg Moore, a husband, father of three little crazy rambunctious boys, has some amazing technology that helps you sell more and get less returns because it helps customers know if your brand fits their body correctly. /episode/index/show/yellowfindigital/id/18639635

Shift Your Brand to Something Grand 04/13/2021

Shift Your Brand to Something Grand Russell Crooms, Founder and CEO of Animated Apparel Company joins the conversation to share how gaming sparked his interest to start an apparel company, building your brand and community, and his advice for people who are fresh in the e-commerce business. /episode/index/show/yellowfindigital/id/18626531

Marketing, Marketing Marketing! 04/06/2021

Marketing, Marketing Marketing! Priyanka Chordia, the seventh generation of their family business in the jewelry industry. With this vast knowledge she decided to form her own company D Deco jewels which stand for designer and decorative. So it's all about what catches her eye. D Deco showcases products that are collected and design based on Priyanka’s creative eye. Her goal is to reach the younger generation with modern jewelry and satisfy the older generation with their love for antique and estate jewelry. /episode/index/show/yellowfindigital/id/18604955

Do what you love! 03/30/2021

Do what you love! Monte Deere, the CEO of Kizik shares how the shoe-brand founded in 2017 became a trusted name for millions of shoe buyers. Interestingly Deere has been a mergers and acquisitions attorney for 30 years and then found his way into the vast e-commerce space. /episode/index/show/yellowfindigital/id/18515342

Focus on Your People 03/22/2021

Focus on Your People 4 years ago, Dean Wegner started Authentically American from an idea on a blank sheet of paper. Since that time, he has grown his apparel brand to set sights on some lofty sales goals: to hit 1 billion in sales. With passion and experience, Dean has the forward-looking vision to propel toward that goal. /episode/index/show/yellowfindigital/id/18428282

Tell Your Story 03/16/2021

Tell Your Story Meet Reno Tsosie, creator and founder of the Navajo created and inspired menswear brand Hashké. His brand authentically represents Native American culture and operates with the goal to uplift Navajo artistic and indigenous cultures. From initial idea to manufacturing and beyond, here’s the story of Reno’s Navajo designed clothing line. /episode/index/show/yellowfindigital/id/18345455

Start Small and Think Big 03/09/2021

Start Small and Think Big Mitali Saxena started Fashom as an app where people, "could be real without filters." Mitali was an engineer working in communications, but she also loved fashion and felt like the industry was filtered based on the way people look. She wanted a fashion platform where customers could buy clothes based on what real people look like, instead of highly styled shoots showing clothes on models. Her e-commerce message is one of body positivity and feeling good about who you are. /episode/index/show/yellowfindigital/id/18244532

Create a Quality Customer Journey 03/02/2021

Create a Quality Customer Journey Kenny Haisfield (a.k.a. Kenny Flowers) knows about a good time– and good business. His modern resort wear brand started small and has grown into an international lifestyle brand. With a background in user experience and a passion for creating a quality product, Kenny has the right toolbox for a thriving e-commerce business. Check out how Kenny’s business has boomed- all out of a love for his dad’s Hawaii print shirt. /episode/index/show/yellowfindigital/id/18149153

Don’t Be Afraid to Try 01/12/2021

Don’t Be Afraid to Try Make more profits by turning your inventory! /episode/index/show/yellowfindigital/id/17521079

Be Real and Be Yourself 12/22/2020

Be Real and Be Yourself Passion for a product can propel a business forward, and David Ramsay of Gator Gripp Racks has that contagious excitement to see progress. In this episode of the Ecommerce Elite podcast, David tells us about his journey from the military to becoming an entrepreneur. /episode/index/show/yellowfindigital/id/17296109

Work With Grace and Grit 12/15/2020

Work With Grace and Grit Growing an ecommerce business one pair of shoes at a time! Combine a hefty dose of passion and grit, and you just might have what it takes to start an enormously successful online business like the Vintage Leopard Boutique. In this episode of the Ecommerce Elite podcast, Holly McLanahan tells the story behind growing her e-commerce business out of her living room in the small town of Canadian, Texas. /episode/index/show/yellowfindigital/id/17206901

Put People First, and Be Human 10/20/2020

Put People First, and Be Human Social media guru Duncan Alney and I discuss social media strategy and best practices. Duncan has been doing social media marketing since 2007, so he has forgotten more about this topic than most people will ever know! After reminiscing over MySpace, we discuss how a single, strong marketing effort can drive every element of a company’s online sales. /episode/index/show/yellowfindigital/id/16474151

Be Willing To Bet On Yourself 10/06/2020

Be Willing To Bet On Yourself For those looking to start a side hustle, E-commerce Elite experts Keith and DeeAnna Heavilin give us an in-depth look at what it really takes. 2020 has been an especially wild year for many business owners, and at YellowFin Digital we've had many clients and friends ask us about the ins and outs of establishing a side hustle. It's a great way to use extra time while at home- and ideally get some more cash flowing in as well. /episode/index/show/yellowfindigital/id/16291364

Passion Can Drive You 09/29/2020

Passion Can Drive You In this episode I caught up with the owners of 1911 Apparel, Darren and Jacob. Their passion is to help people become better patriots, grow awareness of veteran suicide, and help Veterans in any way they can. To further fund that effort, Darren and Jacob created 1911 Apparel– an online store that sells patriotic apparel with a purpose. Both men have their own careers and have used their shared passion for giving back to veterans to help drive them in their pursuit to touch individual lives. /episode/index/show/yellowfindigital/id/16198730

Jump In and Learn 09/22/2020

Jump In and Learn In this episode of the podcast, we meet Natalie: a “frustrated consumer turned entrepreneur” who has created a successful brand out of a nagging need she sought to fill. Based out of Ohio, Natalie’s company, Covermade, offers patented bedding products that offer unique design. Her bedding features straps that help to keep comforters in place- and her ecommerce strategies have elevated her brand to showcase it’s ingenuity. /episode/index/show/yellowfindigital/id/16109558

Make Your Mark 09/15/2020

Make Your Mark Alison first made her business mark by selling monogram and sewing services on Etsy. With a focus on children’s items and later expanding to women’s fashion, Alison’s popular products enabled her to expand her business little by little. She went from writing orders down in a notebook to shipping around 1,000 orders a day. /episode/index/show/yellowfindigital/id/16021751

Ecommerce Elite

TOPICS