Beyond the Image Podcast
IMPORTANT NOTE: My free 3-day marketing workshop starts today - sign up at https://join.jamespatrick.com/3-day-workshopÂ
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In 3 Days, James is going to teach you how to grow your Fitness & Coaching business leveraging one of the most powerful marketing and sales strategies to ensure you increase your revenue while avoiding the entrepreneurial grind.
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Woo hoo! Beyond the Image just turned 200! In this our 200th episode, host James Patrick answers your questions on marketing, branding, sales and media pitching live!
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Low ticket items are a fantastic was to increase your gross revenue, but not in the way you might initially be thinking!
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The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the features that are being sold and not the benefits for what it means to the consumer.
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It is time for you as an entrepreneur to tap into the resources that formerly only large corporations had access to - the principles of marketing psychology that will help you attract more prospects, close more sales and retain more clients.
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Every coach agrees that we should pull together a customer or client avatar worksheet for the audience we are trying to position ourselves in front of.
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The more success you build and the more impact you create the more you will find haters popping up in your path to attempt to slow you down or derail you altogether.
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How do I stand out online? How do I grow an engaged audience? How do I manage my time on social media? How do I best sell my services online? How do I use the latest tools in my brand growth online?
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In business we have two types of sales. Fast lane sales are often low ticket offers with more of a transactional relationship with a customer whereas slow lane sales are core or high ticket offers to a nurtured audience.
info_outlineIn this episode of Beyond the Image, host James Patrick discusses why repetition is the most important action a creative business owner can take.
The episode covers how reps can beat out talent, creativity and luck using the example of learning to sell and how to sell effectively as an artist.
Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.
Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com
For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching
Thanks for tuning in!