#024 Top Needle Movers for Your Brand
The Personal Branding Podcast - Brands On Brands
Release Date: 06/19/2019
Are you a Leader, Follower, or Ghost? | Ep. 315
The Personal Branding Podcast - Brands On Brands
The Four Personal Brand Types: Which One Are You? In this episode of Brands On Brands, host Brandon Birkmeyer explores the different types of personal brands that get noticed and the one that often gets ignored. Brandon breaks down the three categories of memorable personal brands—Experts, Entertainers, Echo Chambers, and Ghosts. We talk about the importance of originality, consistency, and engagement, and how these factors contribute to a lasting and impactful personal brand. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and...
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Selling High Ticket Offers with Neen James (Rebroadcast) | Ep. 314
The Personal Branding Podcast - Brands On Brands
Today we talk about luxury branding, the mindset of luxury brands, and how to sell high-ticket offers as a coach or consultant. Our guest today is Neen James, executive strategist, author, and keynote speaker (. Neen has been a trusted advisor to CEOs for legacy and luxury brands across a variety of industries for over 20 years now. Neen's helped design strategic plans for Fortune 500 companies, she's facilitated retreats, and worked with executives and their teams on insight and strategy. She's been named as one of the top 30 leadership speakers by Global Guru several years in a row because...
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Your Brand is What People Say About You | Ep. 313
The Personal Branding Podcast - Brands On Brands
In this episode of Brands On Brands, Brandon Birkmeyer explores the concept of building your personal brand by shaping the story others tell about you. While people will ultimately interpret your narrative on their own, you have the power to influence it. Brandon provides three actionable strategies: Creating ENCOUNTERS by actively engaging with people Building memorable EXPERIENCES through deliberate interactions, and Leaving tangible EVIDENCE through online presence and follow-ups. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with...
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Visual Branding and Storytelling with Sandra Chau (Rebroadcast) | Ep. 312
The Personal Branding Podcast - Brands On Brands
Learn the concepts of visual branding, visual storytelling, and the strategies to help you get there. Today we are talking with Sandra Chau. She's a stylist and creative director, and she's known and respected for her minimalist design aesthetic. She founded the School of Visual Branding in 2018 and specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy. More from our guest at or on Instagram @SandraChauDesign This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard...
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Behind The Scenes of Prerecording a Virtual Keynote Speech | Ep. 311
The Personal Branding Podcast - Brands On Brands
In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares his experience preparing a prerecorded virtual keynote speech for a large international conference. He discusses the challenges and lessons learned from experimenting with different presentation setups and overcoming obstacles in recording and editing. Brandon emphasizes the importance of experimenting with various formats, the role of continuous iteration in refining ideas, and how these practices contribute to better communication and creativity. Looking for help on clarifying your message and...
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Memorable Personal Branding and Public Speaking with Lauren Davis | Ep. 310
The Personal Branding Podcast - Brands On Brands
Building a Memorable Personal Brand with Lauren Davis. In this episode of Brands On Brands, we talk with Lauren Davis, founder of Lauren Davis Creative, about the essentials of personal branding and how to be more memorable. We delve into the importance of personal branding, its impact on engagement, and turning visibility into lifelong client relationships. Lauren shares insights from her extensive experience working with speakers, giving actionable tips on being memorable online, during networking events, and from the stage. Learn more about Lauren Davis at: 00:00 Introduction to...
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Using AI to Create a LinkedIn Newsletter | Ep. 309
The Personal Branding Podcast - Brands On Brands
In this episode of Brands On Brands, Brandon Birkmeyer discusses how he integrated ChatGPT and AI tools to create a unique and engaging newsletter. He explores the differences between his podcast content and the newsletter, explaining how he generates topics, curates content, and infuses his personal voice into the AI-generated framework. Brandon also highlights the benefits of using LinkedIn to share newsletter content and the time-saving process he follows. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions...
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Tamsen Webster: Say What They Can't Unhear | Ep. 308
The Personal Branding Podcast - Brands On Brands
Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change. Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging. Learn more about Tamsen at: 00:00 Introduction to Today's Guest: Tamsen Webster 00:20 Tamsen Webster's New Book 06:11 The Importance of Internally...
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The Art of Storytelling for Personal Branding | Ep. 307
The Personal Branding Podcast - Brands On Brands
The Art of Storytelling for Personal Branding. In this episode, we discuss the importance of storytelling as a crucial skill for personal branding. We talk about the impact of engaging stories in public speaking, book writing, and personal interactions and dive into insights on techniques like using dialogue and building suspense to captivate the audience. 00:00 Introduction and Personal Journey 00:55 The Power of Storytelling 01:26 Learning from the Experts 02:34 Crafting Your Story 03:40 Engaging Your Audience 05:13 Practical Applications of Storytelling 06:19 Conclusion and Call to...
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Eric Girard: Building Trust and Reputation in Leadership | Ep. 306
The Personal Branding Podcast - Brands On Brands
In this episode, we speak with Eric Girard, CEO of Gerard Training Solutions and author of the bestselling book, 'Lead Like A Pro.' () With over 30 years of experience in learning and development, Eric discusses his focus on new managers, the importance of empathy in leadership, and the role of trust in team dynamics. Eric shares insights from his book and offers actionable advice on how to build and improve management skills. Get the first two chapters of Eric's book for FREE! Just email Eric at: 00:00 Introduction and Guest Overview 00:19 Eric Girard's Background and Expertise 02:04 Diving...
info_outlineWhat moves the needle for your business? Today we discuss what marketing tasks to prioritize if you want your business to grow and move forward. This includes the adjustments and strategies that will make your brand pop just a little bit more than they did before because, if executed correctly, you’ll stand out more to the part of the crowd that will really like what you have to say. This means leaning into your strengths, attending to where you’re weakest, and ensuring you have a community to reach out to.
In this episode, Brandon discusses five key areas that will move the needle on your business if you put the right kind of focus into them, and explains why simply putting the word out about your business should be the last thing you prioritize.
The Finer Details of This Episode:
- Looking at the traditional “funnel” approach to marketing and how it’s limited when it comes to working with small businesses.
- Why advocacy is where Brandon always starts when he works with a new client.
- How over-delivering can be key to getting you and your customer off on the right foot.
- Figure out what you want to be known for and stand out from the crowd, then from there seek out the tools that will allow you to distinguish yourself.
- Find common ground between your customers and use that to build a community around your business.
- What are you best at right now? Whether it be events, videos or podcasting, lean into that talent for all it’s worth.
- Patch the “bottom of your bucket” by figuring out where your marketing is weakest and doing what you need to do so that it reaches people.
- Lastly, and of least priority, includes broader reach tactics to scale your business awareness
Quotes:
“A lot of times the things to focus on aren’t the first thing on the list.”
“You have to create the experience and the script for them to be able to share your story appropriately.”
“Treating your customers as a community is an important step.”
“How do you get as many people as possible for the lowest possible cost?”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!