The Brands On Brands Podcast
The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com
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How AI is Changing Personal Branding Forever (And What to Do Now)
11/26/2025
How AI is Changing Personal Branding Forever (And What to Do Now)
AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online. If you're building your brand the same way you did a year ago, this is your wake-up call. You’ll learn: 🔥 Why AI didn’t just automate marketing — it democratized influence 🔥 The difference between AI copycats and AI-powered originals 🔥 How AI boosts production value and builds instant authority 🔥 The rise of the “digital twin” (and how to use it responsibly) 🔥 How AI helps you stay authentic through data-driven feedback 🔥 The 4-step system to build your brand in the AI era Capture before you create Remix, don’t replicate Build your digital ecosystem Keep your human edge AI gives everyone a louder microphone — but only original thinkers will stand out. If you want to grow your visibility, credibility, and thought leadership in the age of AI, this video is your playbook. This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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How to Create Luxury Moments People Never Forget with Neen James | Ep. 332
11/19/2025
How to Create Luxury Moments People Never Forget with Neen James | Ep. 332
Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money. She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand experiences. More about Neen: Buy Neen's book on Amazon: 02:17 The Essence of Luxury: Moments Over Money 12:49 The Five Luxury Levers 17:53 Creating a Signature Experience 18:37 Systemizing Thoughtfulness 19:57 Delighting and Educating Clients 20:57 Introducing the Experience Elevation Model 21:45 Engaging Storytelling Techniques 24:22 Addressing Common Mistakes in Luxury Branding This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Everyone’s Doing Personal Branding Wrong (Here’s the Real Game) | Ep. 331
11/12/2025
Everyone’s Doing Personal Branding Wrong (Here’s the Real Game) | Ep. 331
Most people think personal branding is about getting followers, likes, and viral videos — but that’s not the real game. In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid. It’s not about attention — it’s about perception. It’s not about reach — it’s about reputation. And it’s not about fame — it’s about trust at scale. You’ll learn the three layers of brand power — Visibility, Credibility, and Influence — and how to move from being seen to being chosen. 💡 In This Episode ✅ The #1 mistake most people make in personal branding ✅ Why chasing attention won’t build your career or business ✅ What credibility signals actually look like (and how to create them) ✅ The 3-part framework: Visibility → Credibility → Influence ✅ How to collaborate with credible people to build brand associations ✅ Why credibility makes you memorable and influence makes you profitable ✅ A simple 3-step playbook to start playing the real game today 🧠 Key Takeaways Visibility gets you seen. You can’t build trust if people don’t know you exist. Credibility gets you believed. Proof, not popularity, builds trust. Influence gets you paid. Once people believe in you, opportunities chase you. Your content isn’t just marketing — it’s a trust-building system. Every post, appearance, and collaboration should send one clear message: 👉 “This is a person worth knowing.” 🔗 Episode Resources 📘 Learn more at: 🎥 Watch on YouTube: 💬 Follow Brandon on LinkedIn:
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The Science of Brand Associations with Ulli Appelbaum | Ep. 330
11/05/2025
The Science of Brand Associations with Ulli Appelbaum | Ep. 330
Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty. Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of Brand Associations: Win Minds, Win Markets. Ulli explains how the brain stores brand memories, why associations predict sales, and how companies and personal brands can create stronger influence in any category. If you want to build a brand that instantly comes to mind—and comes with positive meaning—this episode is the blueprint. Find the book on Amazon at: Learn more about Ulli: 01:25 – Meet Uli Applebaum & his new book, The Science of Brand Associations 03:05 – What a “brand association network” actually is (in brain science terms) 05:15 – Why marketers ignore brand associations—and why it’s a massive mistake 09:32 – Functional vs. meaningful associations (Geico, McDonald’s, Rolex, Nutella) 14:28 – The five types of brand meaning: cultural, social, emotional, symbolic, functional 25:03 – How to start building stronger brand associations for yourself or your company 30:40 – The biggest mistake brands make with visual identity and brand assets 40:21 – Practical steps: consistency, emotional resonance, storytelling, and relevance This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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9 Social Skills That Change How People See You | Ep. 329
10/29/2025
9 Social Skills That Change How People See You | Ep. 329
Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection. This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you. Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, trustworthy, and thoughtful leaders. 00:00 Introduction to Real Social Skills 00:58 The Say Hello First Skill 01:48 The Ask and Listen Skill 02:20 The Follow-Up Skill 03:01 The Remember Names and Details Skill 03:45 The Public Support Skill 04:21 The Visibility Without Vanity Skill 04:59 The Teach What You Know Skill 05:25 The Positive Gossip Skill 05:55 The Composed Presence Skill 06:23 Quick Recap and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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From Corporate to TikTok: Miss Excel’s Multimillion $ Rise (Rebroadcast) | Ep. 328
10/23/2025
From Corporate to TikTok: Miss Excel’s Multimillion $ Rise (Rebroadcast) | Ep. 328
In this episode, Brandon Birkmeyer interviews Kat Norton, popularly known as Miss Excel on TikTok and Instagram, where she has garnered over a million followers by teaching Microsoft Excel in a fun and engaging manner. Kat shares her inspirational journey from a 9-to-5 consulting job to becoming a successful entrepreneur, complete with viral content, a popular Excel course, and multiple coaching and training programs. She discusses the importance of authenticity, leveraging creativity, and overcoming personal barriers to build a profitable creator business. Kat also reveals her process for creating content, scaling her business, and maintaining work-life balance through self-care and meditation. Tune in to learn how to combine passion, creativity, and knowledge into a flourishing online business. Connect with Kat on her website at or on TikTok & Instagram: . 00:00 Introduction to Kat Norton and Miss Excel 02:00 The Journey to TikTok Fame 03:25 Authenticity and Content Creation 06:42 Combining Passions: Excel and Dancing 13:12 From Corporate Job to Content Creator 16:47 Going Viral and Building a Following 27:37 Course Creation Process: From Idea to Launch 31:15 Tools and Platforms for Course Creation 38:52 Personal Growth and Handling Overwhelm 40:41 Advice for Aspiring Entrepreneurs 44:59 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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How to Rebrand Yourself (Rebroadcast) | Ep. 327
10/16/2025
How to Rebrand Yourself (Rebroadcast) | Ep. 327
Rebranding isn’t something that happens once. It’s something that keeps happening as you evolve. Every time you discover something new about who you are and how you help people, your brand deserves to evolve with you. In this episode, Brandon breaks down what it really means to rebrand yourself and why it’s a natural part of personal and professional growth. You’ll learn how to speak your truth, refine your message, and stay aligned with your authentic self as you evolve. In this episode, you’ll discover: Why rebranding is an ongoing process, not a one-time event The 3 essential steps to successfully rebranding yourself How to find your authentic voice by showing up and speaking your truth Why clarity comes from action — not from waiting until you have it all figured out If you’ve been feeling the need for a change or wondering how to show up as the next version of yourself, this episode is for you. This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Make Money with Brand Licensing: Expert Advice from Stu Seltzer | Ep. 326
10/08/2025
Make Money with Brand Licensing: Expert Advice from Stu Seltzer | Ep. 326
Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance. Find the book on Amazon at: As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to benefit from brand partnerships. Stu highlights the psychological appeal of branded products and the rising trend of experiential and digital product licensing. He also provides guidance on building a sustainable competitive advantage through strategic brand associations. Connect with Stu on LinkedIn at: 00:00 Introduction to Stu Seltzer and Brand Licensing 01:24 Understanding Brand Licensing 06:06 Trademark Licensing Explained 07:59 Licensing Strategies and Examples 11:15 Financial Aspects of Licensing Deals 15:29 The Role of Licensing Agencies 18:34 Psychology Behind Brand Loyalty 20:44 Is Your Brand Ready for Licensing? 26:07 Tips for Enhancing Your Product with Licensing 34:28 The Power of Brand Associations 36:05 Final Thoughts and Key Takeaways This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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7 Ways to Recharge Your Content and Get More Attention | Ep. 325
10/06/2025
7 Ways to Recharge Your Content and Get More Attention | Ep. 325
Seven Creative Ways to Grow Your Personal Brand. In this episode, we dive into seven effective strategies to refresh and expand your personal brand. From repurposing existing content and turning podcasts into blog posts to creating thematic content sequences and partnering with other creators, we share practical ideas to enhance your online presence. We also explore the benefits of paid promotions, syndicating content across multiple platforms, generating unique social media clips, and experimenting with shorter, more engaging content formats. Get the full list of 100 personal branding activities: 00:00 Introduction: Embracing Content Creation 02:11 Repurposing Content: Breathing New Life into Old Posts 03:56 Transforming Podcasts into Blogs 05:20 Creating Engaging Email Sequences 07:28 Collaborating with Other Creators 08:48 Investing in Paid Promotions 10:30 Syndicating Your Articles 11:43 Leveraging Short-Form Video Content 14:05 Conclusion: Diversifying Your Content Strategy This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Reclaiming Your Workday with Marcey Rader | Ep. 324
09/25/2025
Reclaiming Your Workday with Marcey Rader | Ep. 324
Reclaim Your Workday: A Conversation with Marcey Rader on Healthy Productivity & Habits. In this episode, we welcome Marcey Rader, productivity consultant, keynote speaker, and author of 'Reclaim Your Workday,' to discuss strategies for enhancing productivity and managing work-life balance. Find the book at: Marcey emphasizes the importance of turning off unnecessary notifications, setting clear boundaries, and prioritizing meaningful tasks over sheer volume of work. She also explores the concept of 'healthy productivity,' which includes taking breaks, stepping away from the screen, and maintaining personal well-being alongside professional demands. Learn more about Marcey at: 00:00 Introduction to Marcey Rader and Healthy Productivity 00:23 Understanding Productivity: Efficiency vs. Effectiveness 01:33 Reclaim Your Workday: Key Concepts and Strategies 03:32 Challenges in Implementing Productivity Strategies 07:14 Remote Work and Productivity 17:24 Healthy Productivity: Practical Tips and Insights 21:40 Marcey Rader's Journey and Expertise 30:30 Final Thoughts and Parting Advice This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Top 5 Strategies to Elevate Your Personal Brand in 2025 | Ep. 323
09/17/2025
Top 5 Strategies to Elevate Your Personal Brand in 2025 | Ep. 323
5 Essential Steps to Building Your Personal Brand in 2025. In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares five practical steps anyone can take in 2025 to start building their personal brand. With a keen focus on manageable and effective strategies, he emphasizes the importance of expressing yourself through LinkedIn articles, attending industry conferences, joining professional associations, continuously learning new skills via platforms like Udemy, and seeking out mentors and coaches. Get the full list of 100 personal branding activities: www.brandsonbrands.com/refresh 00:00 Introduction to Building Your Personal Brand 01:49 Express Yourself Through Writing 03:21 Networking at Industry Conferences 04:21 Joining Professional Associations 05:23 Continuous Learning and Upskilling 07:01 Finding Mentors and Coaches 08:32 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Larry Long Jr. on LinkedIn, Relationships & Visibility | Ep. 322
09/14/2025
Larry Long Jr. on LinkedIn, Relationships & Visibility | Ep. 322
In this episode, we speak with Larry Long Jr., CEO of LLJ Enterprises, international keynote speaker, author of 'Jolt,' and LinkedIn influencer. We discuss the intricacies of personal branding on LinkedIn, methods to stay motivated in speaking and business, and the impact of high energy on success. Larry shares his journey, highlights the importance of intentionality, and offers actionable tips for aspiring speakers and business professionals. The conversation delves into Larry's personal experiences, his strategies for building a robust LinkedIn presence, and the pivotal moments that shaped his career. Learn more about Larry at: https://larrylongjr.com 00:00 Introduction to Larry Long Jr. 02:15 Larry's Personal Branding Journey 04:33 The Importance of Energy 09:09 Building Relationships on LinkedIn 23:14 Setting Intentions and Taking Action 24:25 The Role of Hard Work and Luck 26:58 Balancing Paid and Free Speaking Engagements 29:05 Understanding Your Value as a Speaker 35:46 Writing and Publishing a Book 43:09 Personal Goals and Future Plans 47:13 Final Thoughts and Encouragement This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Stop Posting and Start Positioning Yourself as a Leader | Ep. 321
09/03/2025
Stop Posting and Start Positioning Yourself as a Leader | Ep. 321
Podcast Show Notes In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand. If you’re tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common mistakes people make when trying to build their brand, and learn actionable strategies to ensure your presence is both impactful and valuable. Tune in to transform your approach from just posting to true thought leadership! Critical Timestamps: [00:00] Introduction [00:33] Problem with bland content [01:09] Visibility vs. value [01:42] Industry panel critique [02:31] Three common mistakes [03:50] Wasting the stage [05:42] Mindless reposting [07:08] Superficial networking [09:03] Final thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Mastering Launches and Hype Drops with Michael Dodsworth | Ep. 320
08/27/2025
Mastering Launches and Hype Drops with Michael Dodsworth | Ep. 320
Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions. From viral moments like Stanley’s success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful product drops. He delves into the importance of customer experience in driving loyalty, leveraging influencers, creating scarcity, and building a consistent brand narrative. Tune in to learn how to prepare for and capitalize on high-demand moments, ensuring seamless and engaging customer interactions. Want more? Visit Download the Connect with 00:00 Introduction to Viral Product Launches 01:29 The Importance of Customer Experience and Loyalty 04:00 Challenges in Product Launches and Drops 08:52 The Origin Story of Fanfare 17:30 Leveraging Scarcity and Exclusivity 21:41 Influencers and Audience Engagement 24:36 Building a Personal Brand 25:47 Experimentation and Viral Moments 28:19 Infrastructure and Scalability Challenges 36:27 Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Why Google is Better Than Your Resume | Ep. 319
08/20/2025
Why Google is Better Than Your Resume | Ep. 319
Why Google is Better Than Your Resume. Today, we talk about why it's more important to build your personal brand online than your resume. In this episode, personal branding coach Brandon Birkmeyer addresses the rising trend of layoffs and the challenges of job hunting in today's competitive market. We discuss the diminishing importance of traditional resumes and the critical role of an online presence in securing career opportunities. We also highlight the need for job seekers to be proactive in creating visibility and credibility beyond a resume to increase their chances of being hired. 00:00 Introduction: The Layoff Dilemma 01:24 The Importance of Online Presence 02:16 Challenges of Job Hunting Today 04:32 Building Career Security 06:03 Conclusion: Start Building Now This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Self Publishing Basics for New Authors with Julie Broad (Rebroadcast) | Ep. 318
08/13/2025
Self Publishing Basics for New Authors with Julie Broad (Rebroadcast) | Ep. 318
We are talking about self-publishing. Learn how to write a book, promote a book, and publish a book as a self-published author. Our guest Julie Broad is the founder of a self-publishing services firm called, Book Launchers (https://www.booklaunchers.com). Her popular YouTube channel, Book Launchers TV, and author of a book called More Than Cash Flow, which topped Amazon, and another book called The New Brand You. Her latest book from 2021 is called Self-Publish and Succeed, and has now won 13 different Indie publishing awards. She is an expert on writing a book with marketing in mind and teaches those approaches on how to get results, make an impact, and ultimately make more money. This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Personal Branding like Swift, Beast, and Your Boss | Ep. 317
08/06/2025
Personal Branding like Swift, Beast, and Your Boss | Ep. 317
Personal Branding Lessons from Taylor Swift, Mr. Beast, and Your Boss. In this episode, we break down the three essential elements of personal branding: presence, positioning, and platform. We discuss how these factors contribute to success and how you can apply these principles to your career growth and personal branding efforts. 00:00 Introduction: What Do Taylor Swift, Mr. Beast, and Your Boss Have in Common? 01:48 The Concept of Presence in Personal Branding 05:32 Understanding Positioning: Standing Out in Your Field 08:15 The Importance of Platform in Personal Branding 11:53 Conclusion: Key Takeaways on Personal Branding This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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What to Tell People About Yourself with Annie Franceschi (Rebroadcast) | Ep. 316
07/30/2025
What to Tell People About Yourself with Annie Franceschi (Rebroadcast) | Ep. 316
Learn how to clarify your message and move your consulting or coaching business forward. Today we discuss the power of your reputation, your identity, your brand, and how to set up your systems, your operations, and your marketing approach. Our interview guest today is the one and only Annie Franceschi. Annie is a branding expert, six-figure founder, two times bestselling author, and a former Disney storyteller. Her book is called Establish Yourself - Brand, Streamline and Grow Your Greatest Business and it debuted at number one on Amazon in seven categories, including women, business, and consulting. Annie helps coaches and consultants clearly and confidently grow their greatest businesses without burning out on marketing. Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Are you a Leader, Follower, or Ghost? | Ep. 315
07/25/2025
Are you a Leader, Follower, or Ghost? | Ep. 315
The Four Personal Brand Types: Which One Are You? In this episode of Brands On Brands, host Brandon Birkmeyer explores the different types of personal brands that get noticed and the one that often gets ignored. Brandon breaks down the three categories of memorable personal brands—Experts, Entertainers, Echo Chambers, and Ghosts. We talk about the importance of originality, consistency, and engagement, and how these factors contribute to a lasting and impactful personal brand. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! 00:00 Introduction 01:24 The Importance of Personal Branding 03:16 Types of Personal Brands: Experts and Entertainers 09:42 Types of Personal Brands: Echo Chambers 12:39 Types of Personal Brands: Ghosts 15:47 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Selling High Ticket Offers with Neen James (Rebroadcast) | Ep. 314
07/09/2025
Selling High Ticket Offers with Neen James (Rebroadcast) | Ep. 314
Today we talk about luxury branding, the mindset of luxury brands, and how to sell high-ticket offers as a coach or consultant. Our guest today is Neen James, executive strategist, author, and keynote speaker (. Neen has been a trusted advisor to CEOs for legacy and luxury brands across a variety of industries for over 20 years now. Neen's helped design strategic plans for Fortune 500 companies, she's facilitated retreats, and worked with executives and their teams on insight and strategy. She's been named as one of the top 30 leadership speakers by Global Guru several years in a row because of her work with companies like Viacom, Comcast, and Virtuoso Travel amongst others. Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Your Brand is What People Say About You | Ep. 313
07/02/2025
Your Brand is What People Say About You | Ep. 313
In this episode of Brands On Brands, Brandon Birkmeyer explores the concept of building your personal brand by shaping the story others tell about you. While people will ultimately interpret your narrative on their own, you have the power to influence it. Brandon provides three actionable strategies: Creating ENCOUNTERS by actively engaging with people Building memorable EXPERIENCES through deliberate interactions, and Leaving tangible EVIDENCE through online presence and follow-ups. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! 00:00 Introduction: The Power of Your Brand's Story 01:48 Welcome to the Show 02:04 Understanding Reputation Building 03:01 Three Key Strategies to Shape Your Story 04:04 Creating Encounters: Purposeful Places to Participate 08:22 Building Memorable Experiences 10:31 Leaving Evidence: Crafting Your Lasting Impression 12:59 Conclusion: Taking Charge of Your Reputation This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Visual Branding and Storytelling with Sandra Chau (Rebroadcast) | Ep. 312
06/26/2025
Visual Branding and Storytelling with Sandra Chau (Rebroadcast) | Ep. 312
Learn the concepts of visual branding, visual storytelling, and the strategies to help you get there. Today we are talking with Sandra Chau. She's a stylist and creative director, and she's known and respected for her minimalist design aesthetic. She founded the School of Visual Branding in 2018 and specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy. More from our guest at or on Instagram @SandraChauDesign This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Behind The Scenes of Prerecording a Virtual Keynote Speech | Ep. 311
06/18/2025
Behind The Scenes of Prerecording a Virtual Keynote Speech | Ep. 311
In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares his experience preparing a prerecorded virtual keynote speech for a large international conference. He discusses the challenges and lessons learned from experimenting with different presentation setups and overcoming obstacles in recording and editing. Brandon emphasizes the importance of experimenting with various formats, the role of continuous iteration in refining ideas, and how these practices contribute to better communication and creativity. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! 00:00 Introduction and Keynote Experience 01:30 Setting Up for Success: Experimenting with Recording 03:28 Overcoming Technical Challenges 05:18 Editing and Enhancing the Presentation 07:10 Lessons Learned and Future Applications 08:12 The Power of Iteration 09:56 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Memorable Personal Branding and Public Speaking with Lauren Davis | Ep. 310
06/11/2025
Memorable Personal Branding and Public Speaking with Lauren Davis | Ep. 310
Building a Memorable Personal Brand with Lauren Davis. In this episode of Brands On Brands, we talk with Lauren Davis, founder of Lauren Davis Creative, about the essentials of personal branding and how to be more memorable. We delve into the importance of personal branding, its impact on engagement, and turning visibility into lifelong client relationships. Lauren shares insights from her extensive experience working with speakers, giving actionable tips on being memorable online, during networking events, and from the stage. Learn more about Lauren Davis at: 00:00 Introduction to Personal Branding with Lauren Davis 03:19 The Essence of Personal Branding 09:01 Visibility and Online Presence 15:40 Building Trust and Memorable Connections 27:01 Crafting Engaging Presentations 31:06 Analyzing and Improving Presentations 38:27 Tailoring Messages for Different Audiences 41:27 Networking and Personal Branding Tips 49:24 Final Thoughts and Encouragement This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Using AI to Create a LinkedIn Newsletter | Ep. 309
06/04/2025
Using AI to Create a LinkedIn Newsletter | Ep. 309
In this episode of Brands On Brands, Brandon Birkmeyer discusses how he integrated ChatGPT and AI tools to create a unique and engaging newsletter. He explores the differences between his podcast content and the newsletter, explaining how he generates topics, curates content, and infuses his personal voice into the AI-generated framework. Brandon also highlights the benefits of using LinkedIn to share newsletter content and the time-saving process he follows. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! 00:00 Introduction 00:53 Building a Unique Newsletter with AI 02:16 Leveraging LinkedIn for Newsletter Distribution 05:00 Creating Engaging Content with AI Assistance 08:55 Exploring Various Newsletter Topics 10:51 Encouragement and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Tamsen Webster: Say What They Can't Unhear | Ep. 308
05/28/2025
Tamsen Webster: Say What They Can't Unhear | Ep. 308
Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change. Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging. Learn more about Tamsen at: 00:00 Introduction to Today's Guest: Tamsen Webster 00:20 Tamsen Webster's New Book 06:11 The Importance of Internally Motivated Change 12:30 Understanding Capability and Intent in Persuasion 22:12 The Role of Words in Effective Communication 26:00 The Power of Storytelling in Marketing 29:04 Historical Perspectives on Belief Systems 35:10 Effective Change Communication Strategies 42:25 Final Thoughts and Resources This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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The Art of Storytelling for Personal Branding | Ep. 307
05/21/2025
The Art of Storytelling for Personal Branding | Ep. 307
The Art of Storytelling for Personal Branding. In this episode, we discuss the importance of storytelling as a crucial skill for personal branding. We talk about the impact of engaging stories in public speaking, book writing, and personal interactions and dive into insights on techniques like using dialogue and building suspense to captivate the audience. 00:00 Introduction and Personal Journey 00:55 The Power of Storytelling 01:26 Learning from the Experts 02:34 Crafting Your Story 03:40 Engaging Your Audience 05:13 Practical Applications of Storytelling 06:19 Conclusion and Call to Action This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Eric Girard: Building Trust and Reputation in Leadership | Ep. 306
05/14/2025
Eric Girard: Building Trust and Reputation in Leadership | Ep. 306
In this episode, we speak with Eric Girard, CEO of Gerard Training Solutions and author of the bestselling book, 'Lead Like A Pro.' () With over 30 years of experience in learning and development, Eric discusses his focus on new managers, the importance of empathy in leadership, and the role of trust in team dynamics. Eric shares insights from his book and offers actionable advice on how to build and improve management skills. Get the first two chapters of Eric's book for FREE! Just email Eric at: 00:00 Introduction and Guest Overview 00:19 Eric Girard's Background and Expertise 02:04 Diving into Leadership and Empathy 12:45 The Importance of Trust in Leadership 21:27 Eric's Journey to Writing 'Lead Like A Pro' 23:40 Transitioning to Entrepreneurship 35:18 Final Thoughts and Future Plans This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Harnessing the Power of Self Awareness | Ep. 305
05/07/2025
Harnessing the Power of Self Awareness | Ep. 305
Harnessing Self Awareness for Personal Branding Success. In this episode of Brands On Brands, host Brandon Birkmeyer discusses the importance of self-awareness in personal branding. He reflects on his own experiences of discovering his extroverted nature and adapting his approach to connect better with people. Listen in for valuable tips on using self-awareness to enhance your personal brand and improve your communication skills. 00:00 Introduction and Storytelling Insight 02:31 Understanding Self-Awareness 03:11 Leveraging Strengths and Adaptability 05:31 Balancing Communication Styles 08:14 Practical Tips for Self-Awareness 09:24 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Katie Brinkley: The Future of Social Media and Community | Ep. 304
05/06/2025
Katie Brinkley: The Future of Social Media and Community | Ep. 304
In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into branding to create a 'know, like, and trust' factor. She discusses strategies for maintaining meaningful engagement while avoiding burnout, and outlines her four-post strategy for effective social media content. Katie Brinkley, author of The Social Shift, has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients. Learn more about Katie at: 00:00 Introduction and Guest Welcome 00:40 The Importance of Community Building 05:04 Challenges of Social Media Burnout 09:27 Katie's Four-Post Strategy 16:54 Balancing Local and National Presence 19:18 The Power of Personal Branding 21:57 Podcasting and Networking 29:52 Writing 'The Social Shift' 35:05 Looking Forward in Social Media 36:51 Conclusion and Resources This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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