The Personal Branding Podcast - Brands On Brands
Personal Branding and Leadership tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com
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The Elevator Pitch You'll Actually Use | Ep. 303
04/17/2025
The Elevator Pitch You'll Actually Use | Ep. 303
In this episode we explore the concept of elevator pitches, highlighting common pitfalls and offering insights on how to craft a more authentic and engaging self-introduction. Get practical tips and strategies for making your elevator pitch clear, concise, and relatable, ensuring better connections in both personal and professional settings. The episode aims to redefine the traditional elevator pitch, making it more tailored to real-life conversations. 00:00 Introduction to Elevator Pitches 00:48 The Problem with Traditional Elevator Pitches 02:22 Key Elements of a Compelling Elevator Pitch 04:32 Practical Examples and Scenarios 05:26 Engaging in Real Conversations 06:28 Conclusion and Final Tips This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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John Meese: How to Create & Sell High Ticket Coaching | Ep. 302
04/11/2025
John Meese: How to Create & Sell High Ticket Coaching | Ep. 302
In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". () They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products. He introduces the concept of the '10x Promise' and explains the three core products for a thriving online education business: gateway products, membership products, and premium programs. John also emphasizes the importance of partnerships in reaching new clients and shares personal anecdotes from his journey in the industry. Gain actionable insights on how to monetize your expertise and build a sustainable business model. 00:00 Introduction and Guest Overview 04:37 Building a Personal Brand Business 11:58 The Core Business Model for Online Education 19:00 Creating and Selling Premium Programs 23:55 Crafting a Compelling Promise 25:23 Targeting Your Audience 28:37 Effective Marketing Strategies 33:14 Building a Thriving Business 36:37 Overcoming Sales Challenges This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
04/02/2025
Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away. Five things to think about: Inconsistent messaging across platforms Lacking a strong online presence Focusing too much on selling rather than building relationships Neglecting your unique value proposition Ignoring feedback and trends in your niche Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry. 00:00 Introduction to Personal Branding Mistakes 1:17 Mistake #1: Inconsistent Messaging 03:50 Mistake #2: Weak Online Presence 05:19 Mistake #3: Focusing on Selling Over Relationships 06:48 Mistake #4: Neglecting Your Unique Value Proposition 08:20 Mistake #5: Ignoring Feedback and Trends 10:31 Conclusion and Recap This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Chris Do: Redefining Branding for the Creative Entrepreneur | Ep. 300
03/26/2025
Chris Do: Redefining Branding for the Creative Entrepreneur | Ep. 300
Chris Do on Personal Branding, Creator Business, and Authenticity. In this episode of Brands On Brands, host Brandon Birkmeyer interviews Chris Doe, an Emmy Award-winning designer, CEO, and founder of The Futur, an online education platform for creatives. Chris shares insights on the importance of personal branding, the journey of starting a YouTube channel, and the challenges of transitioning from teaching at art schools to creating online content. They discuss the essence of branding, overcoming fears of public critique, and making meaningful content. Chris also touches on the balance between personal and professional life, growing a podcast and an online school, and driving forward with authentic, impactful work. This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Making Your Brand Memorable in Seconds | Ep. 299
03/19/2025
Making Your Brand Memorable in Seconds | Ep. 299
How to Make Your Personal Brand Memorable in Seconds. In this episode, learn the crucial element that makes your brand memorable in just seconds—clarity. Brandon discusses his journey into keynote speaking and the advice from his mentor to write a book, which helped him gain clarity on his personal branding frameworks. Also, get practical tips such as creating a catchy tagline or jingle. Tune in for actionable insights to make your personal brand unforgettable. 00:00 Introduction and Welcome 00:43 The Importance of Being Memorable 01:22 The Role of Clarity in Branding 03:21 Creating a Memorable Tagline 04:47 Examples and Final Thoughts 05:50 Conclusion and Call to Action This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Personal Branding One Connection at a Time | Ep. 298
03/12/2025
Personal Branding One Connection at a Time | Ep. 298
This week we discuss the significance of building a personal brand by making impactful one-on-one connections. While many aim to scale rapidly, success often lies in forming individual relationships. Learn actionable strategies such as engaging genuinely on platforms like LinkedIn and Instagram, following up with personal invitations, and maintaining consistent communication. Plus we talk about the importance of intentionality in nurturing both new and existing connections to solidify one's personal brand. 00:00 Introduction to Personal Branding 01:03 The Power of One-on-One Communication 02:39 Effective Follow-Up Strategies 03:59 Building Genuine Connections 05:41 Maintaining Relationships Over Time 07:52 Tools and Techniques for Personal Branding 09:17 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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How You Can Be More Memorable and Get Recognized | Ep. 297
03/05/2025
How You Can Be More Memorable and Get Recognized | Ep. 297
How to Build Personal Brand Recognition at Events. In this episode, get insightful tips on how to create a memorable personal brand, especially when attending events where no one knows you. We discuss the importance of being bold, using unique fashion statements, and initiating conversations to stand out. Learn strategies such as networking before the event, curating group lunches, and even volunteering or speaking at the event to increase recognition. Tune in to learn actionable steps for establishing a strong personal brand presence. 00:00 Introduction to Personal Brand Recognition 01:10 Understanding Brand Recognition 02:01 Making Yourself Memorable 03:06 Practical Tips for Standing Out 06:33 Engaging with Others 07:52 Pre-Event Strategies 08:54 Involvement and Volunteering 09:55 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Is Your Personal Brand Helping or Hurting Your Career | Ep. 296
02/26/2025
Is Your Personal Brand Helping or Hurting Your Career | Ep. 296
Is Your Personal Brand Helping or Hurting Your Career? In this episode, we dive into the importance of personal branding and its impact on your career. We discuss how to assess whether you have a personal brand, the significance of expressing your ideas, managing relationships, and adding value to your organization. Tune in to learn how to build a positive personal brand that can propel your career forward. 00:00 Introduction and Overview 01:22 The Importance of Personal Branding 02:49 Expressing Your Ideas Effectively 04:57 Building and Managing Relationships 08:42 Adding Value Beyond Your Job 10:56 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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3 Secrets to Build Authority Without Feeling Like an Imposter | Ep. 295
02/19/2025
3 Secrets to Build Authority Without Feeling Like an Imposter | Ep. 295
In this episode, discover three essential secrets to establishing authority without experiencing imposter syndrome. We address common concerns about credibility and authenticity, and offer actionable advice including embracing authenticity over perfection, sharing knowledge generously, and building credibility through small wins and consistent actions. Tune in to gain insights on how to effectively build your personal brand while staying genuine and confident. 00:00 Introduction and Overview 00:49 Understanding the Imposter Syndrome 02:04 Secret #1: Embrace Authenticity Over Perfection 03:53 Secret #2: Share Your Knowledge Generously 07:05 Secret #3: Build Credibility Through Consistent Action 08:13 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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First Impressions for Your Personal Brand | Ep. 294
02/12/2025
First Impressions for Your Personal Brand | Ep. 294
This week, learn the importance of making a better first impression than everyone else. We discuss how preparation and practice play crucial roles in standing out. And we'll share valuable insights on making memorable impressions at conferences, networking events, and meetups. 00:00 Introduction: Making a Better First Impression 01:10 The Importance of First Impressions 02:25 Preparation and Research 03:15 Analyzing Past Presentations 04:45 Energy and Introduction Techniques 09:25 Practicing Your Presentation 11:31 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Getting Started with Your Personal Brand | Ep. 293
02/05/2025
Getting Started with Your Personal Brand | Ep. 293
This week we discuss the challenges of starting a personal brand and how to overcome them. Get practical tips for expressing yourself and creating content. Learn how to break through the initial hurdles and strategically grow your personal brand. 00:00 Introduction and Overview 00:09 Challenges of Personal Branding 01:04 Finding Content Inspiration 02:13 Real-Life Examples and Stories 05:37 Practical Tips for Getting Started 07:24 Consistency and Commitment 09:04 Conclusion and Next Steps This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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You 2.0 - What Will You Do Next | Ep. 292
01/30/2025
You 2.0 - What Will You Do Next | Ep. 292
Personal branding creates the next you. Let's call it "You 2.0". But how do you get there? Today, we'll discuss the importance of continuous improvement and evolving your personal brand as well as practical tips on how to enhance your processes, content, and engagement. Find out how you can take your personal brand to the next level. 00:00 Introduction and Welcome 00:21 Exploring the Concept of 2.0 01:06 Newsletter and Content Strategy 01:44 Applying 2.0 to Personal Projects 02:41 The Book and Its Future 05:28 Podcast Evolution 07:17 Encouragement and Call to Action 08:37 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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100 Personal Branding Activities to Elevate Your Brand in 2025 | Ep. 291
12/18/2024
100 Personal Branding Activities to Elevate Your Brand in 2025 | Ep. 291
This week we walk through a new list of 100 personal branding activities designed to boost your brand in 2025. We cover content creation, social media engagement, networking, public speaking, thought leadership, collaboration ideas, learning and development, personal branding basics, content distribution, and community building. Brandon shares his favorite tips and strategies, emphasizing the importance of investing in yourself and consistently working on your personal brand. Get the full list at 01:27 Content Creation Strategies 02:40 Engaging on Social Media 04:02 Networking for Personal Branding 05:55 Mastering Public Speaking 07:19 Becoming a Thought Leader 08:09 Collaborative Branding Efforts 12:25 Effective Content Distribution 13:24 Building a Strong Community This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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My Journey from Corporate Advertising to Personal Branding Coach | Ep. 290
11/27/2024
My Journey from Corporate Advertising to Personal Branding Coach | Ep. 290
In this episode of Brands on Brands, Brandon Birkmeyer shares his in-depth journey of becoming a personal branding coach. He discusses transitioning from the ad agency world to coaching small business owners, evolving his focus from local marketing to content marketing, and eventually delving into personal branding through podcasting. Brandon highlights his experiences in building courses, speaking publicly, and writing a book, all while honing his coaching skills to develop a signature framework for personal branding. 00:00 Introduction to My Personal Branding Journey 01:16 Behind the Scenes of My Early Coaching Days 04:32 Shifting Focus from Local Marketing to Content Marketing 06:28 Diving Deep into Podcasting 09:45 Expanding Horizons with Courses and Public Speaking 11:38 Current Focus and Future Plans This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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What Business Are You In | Ep. 289
11/20/2024
What Business Are You In | Ep. 289
In this episode, we explore the fundamental question of what business you are truly in. This introspection is crucial for individuals striving to earn a living through their personal brand and knowledge, particularly within the creator economy. What business are you in? Are you a... Coach Consultant Content Creator Course Creator Keynote Speaker Freelancer ... or something else? Learn more on today's show! And don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Creating Solo Content vs Interviews | Ep. 288
10/09/2024
Creating Solo Content vs Interviews | Ep. 288
In this episode, we discuss the benefits of creating solo content versus conducting interviews. Solo content allows for quicker production and personal connection with the audience, offering diverse storytelling and teaching opportunities. In contrast, interview shows highlight the guest's expertise, providing social proof and enhancing the host's network, but may not position the host as an expert as effectively as solo segments. We also talk about the importance of balancing both formats to build a strong personal brand and delivering varied, valuable content to listeners. Get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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Creating an Environment for Creating Content | Ep. 287
10/02/2024
Creating an Environment for Creating Content | Ep. 287
Today we are talking about creating an environment for creating content for your personal brand. Don't get stuck in a content rut. Check out our tips for keeping your content flowing today! Also, get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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Getting Stuck & Unstuck with Your Personal Brand | Ep. 286
09/25/2024
Getting Stuck & Unstuck with Your Personal Brand | Ep. 286
This week we are talking about getting stuck on your personal branding journey and then getting unstuck. We compare the hurdles and solutions at the beginning and middle of the process and offer ways to get through it faster. Also, get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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Easy Networking Tips As You Build Your Personal Brand | Ep. 285
08/28/2024
Easy Networking Tips As You Build Your Personal Brand | Ep. 285
Today we are talking about the power of business networking, the power of building relationships, and we're going behind the scenes of one of my last business trips. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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Front & Center Leadership Book Review | Ep. 284
07/31/2024
Front & Center Leadership Book Review | Ep. 284
Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too! We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it. Here's a quick overview: What is Front & Center Leadership? How to overcome the Middle of the Pack Mentality The nine steps of The Personal Branding Framework with activity guides for each step The actions that matter to Escape the Sea of Sameness How to get past what's stopping you - The Paradox of Routine The Four Laws of Front & Center Leadership How to make it through the Confidence Crisis GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. https://www.brandonbirkmeyer.com/fcl
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I'm Launching a Book on July 31st! | Ep. 283
07/29/2024
I'm Launching a Book on July 31st! | Ep. 283
In this episode, we talk about my new book coming out on July 31st, 2024 called... Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement. This book leads you step-by-step through the personal branding process. In this book you will learn: How to overcome the Middle of the Pack Mentality The nine steps of The Personal Branding Framework with activity guides for each step How to leverage Creating Content to build your authority The secrets to Building Community and influence through networking, partnering, and public speaking How to start Making an Impact that creates value for the people around you The actions that matter to Escape the Sea of Sameness How to get past what's stopping you - The Paradox of Routine This book also shares The Four Laws of Front & Center Leadership which show you what work to prioritize, how to take action every day, and how to keep moving forward. GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. https://www.brandonbirkmeyer.com/fcl
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How to Successfully Position or Reposition Your Brand with Ulli Appelbaum | Ep. 282 (Rebroadcast)
05/08/2024
How to Successfully Position or Reposition Your Brand with Ulli Appelbaum | Ep. 282 (Rebroadcast)
Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc. He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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How to Use Storytelling Frameworks with Park Howell | Ep. 281 (Rebroadcast)
05/01/2024
How to Use Storytelling Frameworks with Park Howell | Ep. 281 (Rebroadcast)
We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand. Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022. Find out more about Park Howell at Or get 30% off your ABTs of Agile Communications™ online course at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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How Liz Wilcox Turned a $9 Email Newsletter into a Six Figure Business | Ep. 280
04/17/2024
How Liz Wilcox Turned a $9 Email Newsletter into a Six Figure Business | Ep. 280
Learn how to get people to subscribe to your newsletter and how to develop that into a paid membership. Today we are discussing email marketing, subscriptions, memberships, and personal branding with Liz Wilcox, the Fresh Princess of Email. Liz Wilcox is an email strategist and keynote speaker who shows small businesses, how to build online relationships and make money with emails. She's best known for selling a blog, turning a nine-dollar offer into multiple six figures without ads, and her fantastic email templates. One more fun fact about Liz Wilcox... She is now also a TV personality as a cast member on Season 46 of Survivor! Let's go Liz! This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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The 4 Phase Approach to Building & Monetizing Your Personal Brand with Elle Petrillo | Ep. 279
04/10/2024
The 4 Phase Approach to Building & Monetizing Your Personal Brand with Elle Petrillo | Ep. 279
Today we talk to Elle Petrillo from Brand Builders Group about the inner workings of how you build a personal brand. We'll discuss the step-by-step process, the different paths forward, what to do, and how to prioritize on your personal brand journey. Elle Petrillo is an acclaimed sales and personal branding expert who has committed her career to mastering both digital and offline sales. As a founding member of Brand Builders Group (created by AJ and Rory Vaden), she assumes the role of a trusted advisor, harnessing her passion and expertise to catapult the personal brands of esteemed New York Times bestselling authors, influential podcasters, renowned speakers, political leaders, reality stars, and high profile entrepreneurs. With over 1,000 in-office sales presentations and a pivotal role in scaling two eight-figure companies, Elle's extensive experience and no-nonsense approach have earned her a reputation as a sought-after strategist and speaker. Her insights have been featured on Today in Nashville, Thrive Chicago, Authority Magazine, and Boss Babe, where she continues to make a significant impact in the industry. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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How Corporate Leaders Become Thought Leaders with Shawn Kanungo | Ep. 278
04/03/2024
How Corporate Leaders Become Thought Leaders with Shawn Kanungo | Ep. 278
Learn how to become a thought leader within your organization and how to think about your career inside and outside of your corporate job. Today we are talking to Shawn Kanungo (). Shawn is the author of a new book called The Bold Ones, and previously spent 12 years at Deloitte working closely with leaders to better plan for disruptive innovation. He's a globally recognized innovation strategist and best-selling author. His content on innovation has garnered millions of views online. He's been recognized as Edify's Top 40 Under 40. In 2021, he was named by Forbes as the best virtual keynote speaker they've ever seen. In August of 2023, he released a documentary film on Apple TV+ and Amazon Prime that focuses on his book launch, how to become bolder, how to push in your career, and how to move companies forward. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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Creator Businesses & Content Marketing with Joe Pulizzi | Ep. 277
03/27/2024
Creator Businesses & Content Marketing with Joe Pulizzi | Ep. 277
Learn how to use content marketing to build your own creator business. Today we are talking to Joe Pulizzi, best-selling author of seven books including Content Inc. and Epic Content Marketing. He is the founder of multiple startups, including the Content Marketing Institute, and the content creator education site called The Tilt, as well as founder of the Content Entrepreneur Expo. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World Conference. He successfully exited the Content Marketing Institute in 2016 and has two weekly podcasts. One is the Content, Inc. Podcast. The other is the award-winning content news and analysis show called This Old Marketing with Robert Rose. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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Thursday is the New Friday with Joe Sanok | Ep. 276 (Rebroadcast)
03/13/2024
Thursday is the New Friday with Joe Sanok | Ep. 276 (Rebroadcast)
Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe released a book in 2021 called "Thursday Is The New Friday", which examines a four-day workweek and its benefits. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the #1 podcast for counselors called the Practice Of The Practice Podcast. HIGHLIGHTS: Understand why the 40-hour workweek was important at the time Learn how Joe used the 4-day work week for his own time management Be inspired to evolve beyond the status quo! This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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Employee Engagement and Brand Purpose with Chip Walker | Ep. 275 (Rebroadcast)
03/06/2024
Employee Engagement and Brand Purpose with Chip Walker | Ep. 275 (Rebroadcast)
Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021. The Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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Creating Online Courses and Minicourses | Ep. 274
02/28/2024
Creating Online Courses and Minicourses | Ep. 274
In this episode, Brandon shares his insights and experience building online courses and mini courses. He speaks about his journey of creating an extensive podcast branding academy course and the challenges he had faced. Brandon also explains how mini courses are a viable solution for packaging knowledge in a concise and focused manner, creating quick and impactful learning experiences. He shares his own process of developing mini courses and provides examples of the different types of mini courses he has created. The episode also covers the possible business models to be explored in the course space and sheds light on how smaller courses can easily be created, tweaked, and tested according to the audience's responses. Join the Minicouse Creator Workshop waitlist at: 00:00 Introduction to Online Courses and Mini Courses 00:49 The Journey of Building an Online Course 03:41 The Power of Mini Courses 07:26 Creating a Portfolio of Mini Courses 10:20 The Process of Building a Mini Course 12:39 Join the Mini Course Creator Workshop 14:19 Conclusion: The Impact of Mini Courses This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
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