The Personal Branding Podcast - Brands On Brands
Personal Branding and Leadership tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com
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Larry Long Jr. on LinkedIn, Relationships & Visibility | Ep. 322
09/14/2025
Larry Long Jr. on LinkedIn, Relationships & Visibility | Ep. 322
In this episode, we speak with Larry Long Jr., CEO of LLJ Enterprises, international keynote speaker, author of 'Jolt,' and LinkedIn influencer. We discuss the intricacies of personal branding on LinkedIn, methods to stay motivated in speaking and business, and the impact of high energy on success. Larry shares his journey, highlights the importance of intentionality, and offers actionable tips for aspiring speakers and business professionals. The conversation delves into Larry's personal experiences, his strategies for building a robust LinkedIn presence, and the pivotal moments that shaped his career. Learn more about Larry at: https://larrylongjr.com 00:00 Introduction to Larry Long Jr. 02:15 Larry's Personal Branding Journey 04:33 The Importance of Energy 09:09 Building Relationships on LinkedIn 23:14 Setting Intentions and Taking Action 24:25 The Role of Hard Work and Luck 26:58 Balancing Paid and Free Speaking Engagements 29:05 Understanding Your Value as a Speaker 35:46 Writing and Publishing a Book 43:09 Personal Goals and Future Plans 47:13 Final Thoughts and Encouragement This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Stop Posting and Start Positioning Yourself as a Leader | Ep. 321
09/03/2025
Stop Posting and Start Positioning Yourself as a Leader | Ep. 321
Podcast Show Notes In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand. If you’re tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common mistakes people make when trying to build their brand, and learn actionable strategies to ensure your presence is both impactful and valuable. Tune in to transform your approach from just posting to true thought leadership! Critical Timestamps: [00:00] Introduction [00:33] Problem with bland content [01:09] Visibility vs. value [01:42] Industry panel critique [02:31] Three common mistakes [03:50] Wasting the stage [05:42] Mindless reposting [07:08] Superficial networking [09:03] Final thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Mastering Launches and Hype Drops with Michael Dodsworth | Ep. 320
08/27/2025
Mastering Launches and Hype Drops with Michael Dodsworth | Ep. 320
Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions. From viral moments like Stanley’s success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful product drops. He delves into the importance of customer experience in driving loyalty, leveraging influencers, creating scarcity, and building a consistent brand narrative. Tune in to learn how to prepare for and capitalize on high-demand moments, ensuring seamless and engaging customer interactions. Want more? Visit Download the Connect with 00:00 Introduction to Viral Product Launches 01:29 The Importance of Customer Experience and Loyalty 04:00 Challenges in Product Launches and Drops 08:52 The Origin Story of Fanfare 17:30 Leveraging Scarcity and Exclusivity 21:41 Influencers and Audience Engagement 24:36 Building a Personal Brand 25:47 Experimentation and Viral Moments 28:19 Infrastructure and Scalability Challenges 36:27 Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Why Google is Better Than Your Resume | Ep. 319
08/20/2025
Why Google is Better Than Your Resume | Ep. 319
Why Google is Better Than Your Resume. Today, we talk about why it's more important to build your personal brand online than your resume. In this episode, personal branding coach Brandon Birkmeyer addresses the rising trend of layoffs and the challenges of job hunting in today's competitive market. We discuss the diminishing importance of traditional resumes and the critical role of an online presence in securing career opportunities. We also highlight the need for job seekers to be proactive in creating visibility and credibility beyond a resume to increase their chances of being hired. 00:00 Introduction: The Layoff Dilemma 01:24 The Importance of Online Presence 02:16 Challenges of Job Hunting Today 04:32 Building Career Security 06:03 Conclusion: Start Building Now This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Self Publishing Basics for New Authors with Julie Broad (Rebroadcast) | Ep. 318
08/13/2025
Self Publishing Basics for New Authors with Julie Broad (Rebroadcast) | Ep. 318
We are talking about self-publishing. Learn how to write a book, promote a book, and publish a book as a self-published author. Our guest Julie Broad is the founder of a self-publishing services firm called, Book Launchers (https://www.booklaunchers.com). Her popular YouTube channel, Book Launchers TV, and author of a book called More Than Cash Flow, which topped Amazon, and another book called The New Brand You. Her latest book from 2021 is called Self-Publish and Succeed, and has now won 13 different Indie publishing awards. She is an expert on writing a book with marketing in mind and teaches those approaches on how to get results, make an impact, and ultimately make more money. This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Personal Branding like Swift, Beast, and Your Boss | Ep. 317
08/06/2025
Personal Branding like Swift, Beast, and Your Boss | Ep. 317
Personal Branding Lessons from Taylor Swift, Mr. Beast, and Your Boss. In this episode, we break down the three essential elements of personal branding: presence, positioning, and platform. We discuss how these factors contribute to success and how you can apply these principles to your career growth and personal branding efforts. 00:00 Introduction: What Do Taylor Swift, Mr. Beast, and Your Boss Have in Common? 01:48 The Concept of Presence in Personal Branding 05:32 Understanding Positioning: Standing Out in Your Field 08:15 The Importance of Platform in Personal Branding 11:53 Conclusion: Key Takeaways on Personal Branding This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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What to Tell People About Yourself with Annie Franceschi (Rebroadcast) | Ep. 316
07/30/2025
What to Tell People About Yourself with Annie Franceschi (Rebroadcast) | Ep. 316
Learn how to clarify your message and move your consulting or coaching business forward. Today we discuss the power of your reputation, your identity, your brand, and how to set up your systems, your operations, and your marketing approach. Our interview guest today is the one and only Annie Franceschi. Annie is a branding expert, six-figure founder, two times bestselling author, and a former Disney storyteller. Her book is called Establish Yourself - Brand, Streamline and Grow Your Greatest Business and it debuted at number one on Amazon in seven categories, including women, business, and consulting. Annie helps coaches and consultants clearly and confidently grow their greatest businesses without burning out on marketing. Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Are you a Leader, Follower, or Ghost? | Ep. 315
07/25/2025
Are you a Leader, Follower, or Ghost? | Ep. 315
The Four Personal Brand Types: Which One Are You? In this episode of Brands On Brands, host Brandon Birkmeyer explores the different types of personal brands that get noticed and the one that often gets ignored. Brandon breaks down the three categories of memorable personal brands—Experts, Entertainers, Echo Chambers, and Ghosts. We talk about the importance of originality, consistency, and engagement, and how these factors contribute to a lasting and impactful personal brand. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! 00:00 Introduction 01:24 The Importance of Personal Branding 03:16 Types of Personal Brands: Experts and Entertainers 09:42 Types of Personal Brands: Echo Chambers 12:39 Types of Personal Brands: Ghosts 15:47 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Selling High Ticket Offers with Neen James (Rebroadcast) | Ep. 314
07/09/2025
Selling High Ticket Offers with Neen James (Rebroadcast) | Ep. 314
Today we talk about luxury branding, the mindset of luxury brands, and how to sell high-ticket offers as a coach or consultant. Our guest today is Neen James, executive strategist, author, and keynote speaker (. Neen has been a trusted advisor to CEOs for legacy and luxury brands across a variety of industries for over 20 years now. Neen's helped design strategic plans for Fortune 500 companies, she's facilitated retreats, and worked with executives and their teams on insight and strategy. She's been named as one of the top 30 leadership speakers by Global Guru several years in a row because of her work with companies like Viacom, Comcast, and Virtuoso Travel amongst others. Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Your Brand is What People Say About You | Ep. 313
07/02/2025
Your Brand is What People Say About You | Ep. 313
In this episode of Brands On Brands, Brandon Birkmeyer explores the concept of building your personal brand by shaping the story others tell about you. While people will ultimately interpret your narrative on their own, you have the power to influence it. Brandon provides three actionable strategies: Creating ENCOUNTERS by actively engaging with people Building memorable EXPERIENCES through deliberate interactions, and Leaving tangible EVIDENCE through online presence and follow-ups. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! 00:00 Introduction: The Power of Your Brand's Story 01:48 Welcome to the Show 02:04 Understanding Reputation Building 03:01 Three Key Strategies to Shape Your Story 04:04 Creating Encounters: Purposeful Places to Participate 08:22 Building Memorable Experiences 10:31 Leaving Evidence: Crafting Your Lasting Impression 12:59 Conclusion: Taking Charge of Your Reputation This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Visual Branding and Storytelling with Sandra Chau (Rebroadcast) | Ep. 312
06/26/2025
Visual Branding and Storytelling with Sandra Chau (Rebroadcast) | Ep. 312
Learn the concepts of visual branding, visual storytelling, and the strategies to help you get there. Today we are talking with Sandra Chau. She's a stylist and creative director, and she's known and respected for her minimalist design aesthetic. She founded the School of Visual Branding in 2018 and specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy. More from our guest at or on Instagram @SandraChauDesign This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Behind The Scenes of Prerecording a Virtual Keynote Speech | Ep. 311
06/18/2025
Behind The Scenes of Prerecording a Virtual Keynote Speech | Ep. 311
In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares his experience preparing a prerecorded virtual keynote speech for a large international conference. He discusses the challenges and lessons learned from experimenting with different presentation setups and overcoming obstacles in recording and editing. Brandon emphasizes the importance of experimenting with various formats, the role of continuous iteration in refining ideas, and how these practices contribute to better communication and creativity. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! 00:00 Introduction and Keynote Experience 01:30 Setting Up for Success: Experimenting with Recording 03:28 Overcoming Technical Challenges 05:18 Editing and Enhancing the Presentation 07:10 Lessons Learned and Future Applications 08:12 The Power of Iteration 09:56 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Memorable Personal Branding and Public Speaking with Lauren Davis | Ep. 310
06/11/2025
Memorable Personal Branding and Public Speaking with Lauren Davis | Ep. 310
Building a Memorable Personal Brand with Lauren Davis. In this episode of Brands On Brands, we talk with Lauren Davis, founder of Lauren Davis Creative, about the essentials of personal branding and how to be more memorable. We delve into the importance of personal branding, its impact on engagement, and turning visibility into lifelong client relationships. Lauren shares insights from her extensive experience working with speakers, giving actionable tips on being memorable online, during networking events, and from the stage. Learn more about Lauren Davis at: 00:00 Introduction to Personal Branding with Lauren Davis 03:19 The Essence of Personal Branding 09:01 Visibility and Online Presence 15:40 Building Trust and Memorable Connections 27:01 Crafting Engaging Presentations 31:06 Analyzing and Improving Presentations 38:27 Tailoring Messages for Different Audiences 41:27 Networking and Personal Branding Tips 49:24 Final Thoughts and Encouragement This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Using AI to Create a LinkedIn Newsletter | Ep. 309
06/04/2025
Using AI to Create a LinkedIn Newsletter | Ep. 309
In this episode of Brands On Brands, Brandon Birkmeyer discusses how he integrated ChatGPT and AI tools to create a unique and engaging newsletter. He explores the differences between his podcast content and the newsletter, explaining how he generates topics, curates content, and infuses his personal voice into the AI-generated framework. Brandon also highlights the benefits of using LinkedIn to share newsletter content and the time-saving process he follows. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! 00:00 Introduction 00:53 Building a Unique Newsletter with AI 02:16 Leveraging LinkedIn for Newsletter Distribution 05:00 Creating Engaging Content with AI Assistance 08:55 Exploring Various Newsletter Topics 10:51 Encouragement and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Tamsen Webster: Say What They Can't Unhear | Ep. 308
05/28/2025
Tamsen Webster: Say What They Can't Unhear | Ep. 308
Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change. Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging. Learn more about Tamsen at: 00:00 Introduction to Today's Guest: Tamsen Webster 00:20 Tamsen Webster's New Book 06:11 The Importance of Internally Motivated Change 12:30 Understanding Capability and Intent in Persuasion 22:12 The Role of Words in Effective Communication 26:00 The Power of Storytelling in Marketing 29:04 Historical Perspectives on Belief Systems 35:10 Effective Change Communication Strategies 42:25 Final Thoughts and Resources This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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The Art of Storytelling for Personal Branding | Ep. 307
05/21/2025
The Art of Storytelling for Personal Branding | Ep. 307
The Art of Storytelling for Personal Branding. In this episode, we discuss the importance of storytelling as a crucial skill for personal branding. We talk about the impact of engaging stories in public speaking, book writing, and personal interactions and dive into insights on techniques like using dialogue and building suspense to captivate the audience. 00:00 Introduction and Personal Journey 00:55 The Power of Storytelling 01:26 Learning from the Experts 02:34 Crafting Your Story 03:40 Engaging Your Audience 05:13 Practical Applications of Storytelling 06:19 Conclusion and Call to Action This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Eric Girard: Building Trust and Reputation in Leadership | Ep. 306
05/14/2025
Eric Girard: Building Trust and Reputation in Leadership | Ep. 306
In this episode, we speak with Eric Girard, CEO of Gerard Training Solutions and author of the bestselling book, 'Lead Like A Pro.' () With over 30 years of experience in learning and development, Eric discusses his focus on new managers, the importance of empathy in leadership, and the role of trust in team dynamics. Eric shares insights from his book and offers actionable advice on how to build and improve management skills. Get the first two chapters of Eric's book for FREE! Just email Eric at: 00:00 Introduction and Guest Overview 00:19 Eric Girard's Background and Expertise 02:04 Diving into Leadership and Empathy 12:45 The Importance of Trust in Leadership 21:27 Eric's Journey to Writing 'Lead Like A Pro' 23:40 Transitioning to Entrepreneurship 35:18 Final Thoughts and Future Plans This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Harnessing the Power of Self Awareness | Ep. 305
05/07/2025
Harnessing the Power of Self Awareness | Ep. 305
Harnessing Self Awareness for Personal Branding Success. In this episode of Brands On Brands, host Brandon Birkmeyer discusses the importance of self-awareness in personal branding. He reflects on his own experiences of discovering his extroverted nature and adapting his approach to connect better with people. Listen in for valuable tips on using self-awareness to enhance your personal brand and improve your communication skills. 00:00 Introduction and Storytelling Insight 02:31 Understanding Self-Awareness 03:11 Leveraging Strengths and Adaptability 05:31 Balancing Communication Styles 08:14 Practical Tips for Self-Awareness 09:24 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Katie Brinkley: The Future of Social Media and Community | Ep. 304
05/06/2025
Katie Brinkley: The Future of Social Media and Community | Ep. 304
In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into branding to create a 'know, like, and trust' factor. She discusses strategies for maintaining meaningful engagement while avoiding burnout, and outlines her four-post strategy for effective social media content. Katie Brinkley, author of The Social Shift, has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients. Learn more about Katie at: 00:00 Introduction and Guest Welcome 00:40 The Importance of Community Building 05:04 Challenges of Social Media Burnout 09:27 Katie's Four-Post Strategy 16:54 Balancing Local and National Presence 19:18 The Power of Personal Branding 21:57 Podcasting and Networking 29:52 Writing 'The Social Shift' 35:05 Looking Forward in Social Media 36:51 Conclusion and Resources This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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The Elevator Pitch You'll Actually Use | Ep. 303
04/17/2025
The Elevator Pitch You'll Actually Use | Ep. 303
In this episode we explore the concept of elevator pitches, highlighting common pitfalls and offering insights on how to craft a more authentic and engaging self-introduction. Get practical tips and strategies for making your elevator pitch clear, concise, and relatable, ensuring better connections in both personal and professional settings. The episode aims to redefine the traditional elevator pitch, making it more tailored to real-life conversations. 00:00 Introduction to Elevator Pitches 00:48 The Problem with Traditional Elevator Pitches 02:22 Key Elements of a Compelling Elevator Pitch 04:32 Practical Examples and Scenarios 05:26 Engaging in Real Conversations 06:28 Conclusion and Final Tips This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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John Meese: How to Create & Sell High Ticket Coaching | Ep. 302
04/11/2025
John Meese: How to Create & Sell High Ticket Coaching | Ep. 302
In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". () They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products. He introduces the concept of the '10x Promise' and explains the three core products for a thriving online education business: gateway products, membership products, and premium programs. John also emphasizes the importance of partnerships in reaching new clients and shares personal anecdotes from his journey in the industry. Gain actionable insights on how to monetize your expertise and build a sustainable business model. 00:00 Introduction and Guest Overview 04:37 Building a Personal Brand Business 11:58 The Core Business Model for Online Education 19:00 Creating and Selling Premium Programs 23:55 Crafting a Compelling Promise 25:23 Targeting Your Audience 28:37 Effective Marketing Strategies 33:14 Building a Thriving Business 36:37 Overcoming Sales Challenges This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
04/02/2025
Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away. Five things to think about: Inconsistent messaging across platforms Lacking a strong online presence Focusing too much on selling rather than building relationships Neglecting your unique value proposition Ignoring feedback and trends in your niche Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry. 00:00 Introduction to Personal Branding Mistakes 1:17 Mistake #1: Inconsistent Messaging 03:50 Mistake #2: Weak Online Presence 05:19 Mistake #3: Focusing on Selling Over Relationships 06:48 Mistake #4: Neglecting Your Unique Value Proposition 08:20 Mistake #5: Ignoring Feedback and Trends 10:31 Conclusion and Recap This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Chris Do: Redefining Branding for the Creative Entrepreneur | Ep. 300
03/26/2025
Chris Do: Redefining Branding for the Creative Entrepreneur | Ep. 300
Chris Do on Personal Branding, Creator Business, and Authenticity. In this episode of Brands On Brands, host Brandon Birkmeyer interviews Chris Doe, an Emmy Award-winning designer, CEO, and founder of The Futur, an online education platform for creatives. Chris shares insights on the importance of personal branding, the journey of starting a YouTube channel, and the challenges of transitioning from teaching at art schools to creating online content. They discuss the essence of branding, overcoming fears of public critique, and making meaningful content. Chris also touches on the balance between personal and professional life, growing a podcast and an online school, and driving forward with authentic, impactful work. This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Making Your Brand Memorable in Seconds | Ep. 299
03/19/2025
Making Your Brand Memorable in Seconds | Ep. 299
How to Make Your Personal Brand Memorable in Seconds. In this episode, learn the crucial element that makes your brand memorable in just seconds—clarity. Brandon discusses his journey into keynote speaking and the advice from his mentor to write a book, which helped him gain clarity on his personal branding frameworks. Also, get practical tips such as creating a catchy tagline or jingle. Tune in for actionable insights to make your personal brand unforgettable. 00:00 Introduction and Welcome 00:43 The Importance of Being Memorable 01:22 The Role of Clarity in Branding 03:21 Creating a Memorable Tagline 04:47 Examples and Final Thoughts 05:50 Conclusion and Call to Action This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Personal Branding One Connection at a Time | Ep. 298
03/12/2025
Personal Branding One Connection at a Time | Ep. 298
This week we discuss the significance of building a personal brand by making impactful one-on-one connections. While many aim to scale rapidly, success often lies in forming individual relationships. Learn actionable strategies such as engaging genuinely on platforms like LinkedIn and Instagram, following up with personal invitations, and maintaining consistent communication. Plus we talk about the importance of intentionality in nurturing both new and existing connections to solidify one's personal brand. 00:00 Introduction to Personal Branding 01:03 The Power of One-on-One Communication 02:39 Effective Follow-Up Strategies 03:59 Building Genuine Connections 05:41 Maintaining Relationships Over Time 07:52 Tools and Techniques for Personal Branding 09:17 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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How You Can Be More Memorable and Get Recognized | Ep. 297
03/05/2025
How You Can Be More Memorable and Get Recognized | Ep. 297
How to Build Personal Brand Recognition at Events. In this episode, get insightful tips on how to create a memorable personal brand, especially when attending events where no one knows you. We discuss the importance of being bold, using unique fashion statements, and initiating conversations to stand out. Learn strategies such as networking before the event, curating group lunches, and even volunteering or speaking at the event to increase recognition. Tune in to learn actionable steps for establishing a strong personal brand presence. 00:00 Introduction to Personal Brand Recognition 01:10 Understanding Brand Recognition 02:01 Making Yourself Memorable 03:06 Practical Tips for Standing Out 06:33 Engaging with Others 07:52 Pre-Event Strategies 08:54 Involvement and Volunteering 09:55 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Is Your Personal Brand Helping or Hurting Your Career | Ep. 296
02/26/2025
Is Your Personal Brand Helping or Hurting Your Career | Ep. 296
Is Your Personal Brand Helping or Hurting Your Career? In this episode, we dive into the importance of personal branding and its impact on your career. We discuss how to assess whether you have a personal brand, the significance of expressing your ideas, managing relationships, and adding value to your organization. Tune in to learn how to build a positive personal brand that can propel your career forward. 00:00 Introduction and Overview 01:22 The Importance of Personal Branding 02:49 Expressing Your Ideas Effectively 04:57 Building and Managing Relationships 08:42 Adding Value Beyond Your Job 10:56 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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3 Secrets to Build Authority Without Feeling Like an Imposter | Ep. 295
02/19/2025
3 Secrets to Build Authority Without Feeling Like an Imposter | Ep. 295
In this episode, discover three essential secrets to establishing authority without experiencing imposter syndrome. We address common concerns about credibility and authenticity, and offer actionable advice including embracing authenticity over perfection, sharing knowledge generously, and building credibility through small wins and consistent actions. Tune in to gain insights on how to effectively build your personal brand while staying genuine and confident. 00:00 Introduction and Overview 00:49 Understanding the Imposter Syndrome 02:04 Secret #1: Embrace Authenticity Over Perfection 03:53 Secret #2: Share Your Knowledge Generously 07:05 Secret #3: Build Credibility Through Consistent Action 08:13 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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First Impressions for Your Personal Brand | Ep. 294
02/12/2025
First Impressions for Your Personal Brand | Ep. 294
This week, learn the importance of making a better first impression than everyone else. We discuss how preparation and practice play crucial roles in standing out. And we'll share valuable insights on making memorable impressions at conferences, networking events, and meetups. 00:00 Introduction: Making a Better First Impression 01:10 The Importance of First Impressions 02:25 Preparation and Research 03:15 Analyzing Past Presentations 04:45 Energy and Introduction Techniques 09:25 Practicing Your Presentation 11:31 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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Getting Started with Your Personal Brand | Ep. 293
02/05/2025
Getting Started with Your Personal Brand | Ep. 293
This week we discuss the challenges of starting a personal brand and how to overcome them. Get practical tips for expressing yourself and creating content. Learn how to break through the initial hurdles and strategically grow your personal brand. 00:00 Introduction and Overview 00:09 Challenges of Personal Branding 01:04 Finding Content Inspiration 02:13 Real-Life Examples and Stories 05:37 Practical Tips for Getting Started 07:24 Consistency and Commitment 09:04 Conclusion and Next Steps This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy.
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