#035 Jeff Tippett | The Power of Persuasive Branding
Release Date: 07/15/2019
How to Create a Coaching Framework (Rebroadcast) | Ep. 338
The Brands On Brands Podcast
Building a Coaching Framework to Transform Your Personal Brand. In this episode of Brands On Brands, host Brandon Birkmeyer delves into the concept of building a robust coaching framework to enhance your personal brand. Brandon outlines his personal branding approach through three key components: message, community, and impact. He stresses the importance of creating your own unique coaching framework, testing and optimizing it, and ensuring it offers repeatable success for your clients. This episode is packed with actionable insights on developing a system that can consistently help others...
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If I Had to Rebuild My Brand from Zero, I'd Do This | Ep. 337
The Brands On Brands Podcast
If I had to rebuild my personal brand from zero today, this is exactly what I’d do. In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it. This isn’t about platforms, hacks, or going viral. It’s about clarity, consistency, and building credibility the right way from day one. 00:00 Starting from Zero: The Ultimate Personal Brand Rebuild 00:49 The Foundation: Clarity Over Niche 01:31 Building Proof: Helping and Documenting 02:25...
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How to Own Your Story Online with Kristi Piehl | Ep. 336
The Brands On Brands Podcast
Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl. In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need to be as comfortable with online platforms and social media as past leaders were with traditional communication methods. This engaging conversation covers the importance of owning your story, overcoming the fear of posting, and using social media as a force for good. Kristi also shares personal...
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The 3 Minute Daily Habit That Will Change Your Personal Brand Forever | Ep. 335
The Brands On Brands Podcast
Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time. By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three steps: reflect, record, and reuse. Utilizing tools like AI for transcription, you can easily turn your reflections into various forms of content. Over time, this...
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Think Blink: Build Instant Emotional Connections for Your Brand with Jean-Pierre Lacroix | Ep. 334
The Brands On Brands Podcast
The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections. Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his latest book, 'The Think Blink Manifesto,' which provides a roadmap for brands to foster lasting...
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How AI is Changing Personal Branding Forever (And What to Do Now) | Ep. 333
The Brands On Brands Podcast
AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online. If you're building your brand the same way you did a year ago, this is your wake-up call. You’ll learn: 🔥 Why AI didn’t just automate marketing — it democratized influence 🔥 The difference between AI copycats and AI-powered originals 🔥 How AI boosts production value and builds instant authority 🔥 The rise...
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How to Create Luxury Moments People Never Forget with Neen James | Ep. 332
The Brands On Brands Podcast
Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money. She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand experiences. More about Neen: Buy Neen's book on Amazon: 02:17 The Essence of Luxury: Moments Over...
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Everyone’s Doing Personal Branding Wrong (Here’s the Real Game) | Ep. 331
The Brands On Brands Podcast
Most people think personal branding is about getting followers, likes, and viral videos — but that’s not the real game. In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid. It’s not about attention — it’s about perception. It’s not about reach — it’s about reputation. And it’s not about fame — it’s about trust at scale. You’ll learn the three layers of brand power — Visibility, Credibility, and Influence...
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The Science of Brand Associations with Ulli Appelbaum | Ep. 330
The Brands On Brands Podcast
Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty. Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of Brand Associations: Win Minds, Win Markets. Ulli explains how the brain stores brand memories, why associations predict sales, and how companies and personal brands can create stronger influence in any category. If you want to build a brand that instantly comes to mind—and comes with positive...
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9 Social Skills That Change How People See You | Ep. 329
The Brands On Brands Podcast
Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection. This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you. Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, trustworthy, and thoughtful leaders. 00:00 Introduction to Real Social Skills 00:58 The Say Hello First Skill 01:48 The Ask and Listen Skill 02:20 The Follow-Up...
info_outlineJeff Tippett, known as “Mr. Persuasion,” is an international speaker, podcast host, writer, and expert in persuasive communication. Jeff is the founder of the public affairs and communications firm Targeted Persuasion, and author of the book Unleashing Your Superpower: Why Persuasive Communication Is the Only Force You Will Ever Need.
In this episode, Jeff explains how persuasive communication played a vital role in adopting his daughter, breaks down his "Three C's" of communication, and discusses why persuasion is a powerful act for everyone involved.
The Finer Details of This Episode:
- How Jeff got an early start as an “entrepreneur.”
- The reason adopting his daughter played a major role in shaping Jeff’s attitude toward persuasive communication.
- What makes persuasion different from manipulation, and why Jeff sees the former as instilling a kind of leadership in people.
- How persuasive communication allows you to do more with less and convince people without them even realizing at first.
- Capture, Connect and Convince: Jeff’s “Three C's” for persuasive communication.
- Why Jeff puts his faith in mom & pop businesses and grassroots organizations over their bigger counterparts.
Quotes:
“Persuasion is seeing a better future, a better outcome for someone else and helping them to see it for themselves and bringing them along in this journey.”
“I wanna say something that doesn’t give them everything, but gives them enough.”
“I didn’t have to cause the emotion, I didn’t have to create it. I just had to connect with it and give them an outlet to change it.”
“How do I reframe this in a way that speaks to what they care about, not what I care about?”
“You’re already building your brand whether you realize it or not.”
“There’s so much peace when all of our work aligns with who we are internally and what matters to us.”
Mentions:
Guest Links:
Jeff’s homepage - https://jefftippett.com/
Targeted Persuasion - http://targetedpersuasion.com/
Unleashing Your Superpower - https://www.amazon.com/dp/173353380X/ref=cm_sw_r_tw_dp_U_x_zbKkDb473RRPB
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!