The Value-Perception Gap: Why Do Clients Leave? With Robert Craven of GYDA.
FLP, the Finance Leadership Podcast
Release Date: 07/17/2019
FLP 204. The value of Finance Business Partnering
FLP, the Finance Leadership Podcast
Andi Lonnen, founder and CEO of FBP Academy, joins us to discuss Finance business partnering: what it is, why it's important, and how to build the mindset of a Finance Business Partner. Alongside many insights in this conversation with podcast host Kevin Gormley (AICPA & CIMA, UK), Andi highlights that Finance Business Partners (FBPs) are not just traditional accountants who "add up" numbers, but professionals who "add value". ABOUT US. The CGMA Finance Leadership Programme (FLP) is the online pathway to the prestigious Chartered Institute of Management Accountants’...
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FLP 203. Preparing for this November's 2024 SCS Case Study exam
FLP, the Finance Leadership Podcast
Kevin Gormley welcomes Hugh Martin from Procountancy back to the podcast to hear his views on preparing for this month's Strategic Case Study exam. Returning podcast guest Hugh is a CGMA and has lots of experience with the SCS. Connect with him on LinkedIn ABOUT US. The CGMA Finance Leadership Programme (FLP) is the online pathway to the prestigious Chartered Institute of Management Accountants’ Professional Qualification. Find out more about the FLP at / Get in touch with show host Kevin Gormley via Your feedback and comments welcomed at This is a podcast from ,...
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FLP 202. First Intuition and CGMA FLP
FLP, the Finance Leadership Podcast
Kevin Gormley is joined by John Bannon, Director at First Intuition who are a Training Partner of AICPA & CIMA. John outlines the First Intuition FLP offer and also gives his thoughts on the upcoming Strategic Case Study (SCS) exam. As a tutor himself, he has lots of experience in teaching for the SCS and students who are preparing for this exam may find his insights useful. CONNECT If you're on LinkedIn, feel free to connect with show host . Connect with John Bannon at First Intuition Find out more about First Intuition's FLP offer at The CGMA Finance Leadership...
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FLP 201. My Journey to CGMA
FLP, the Finance Leadership Podcast
We're joined by CIMA member and former FLP student Shirley Henrick, who switched to the Finance Leadership Programme and attained CGMA after the opportunity arose during the Pandemic to complete her studies. She talks about her career, her route to CGMA, and gives some invaluable advice based on her experiences. The CGMA Finance Leadership Programme (FLP) , is the online pathway to the prestigious Chartered Institute of Management Accountants’ Professional Qualification. Find out more about the FLP at / Connect with show host Kevin Gormley via Your feedback and comments...
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FLP 200. New Case Study review course-onboarding for Skills Plus
FLP, the Finance Leadership Podcast
We're joined by Chris Roberts and Kim Hanson from our FLP Product team to talk about the new class onboarding feature that has been released as part of the Skills Plus subscription. Chris and Kim discuss how it works, the benefits to students, and how this will help guide them through the process of preparing to take a Case Study exam. The CGMA Finance Leadership Programme (FLP) , is the online pathway to the prestigious Chartered Institute of Management Accountants’ Professional Qualification. Find out more about the FLP at / Contact show host Kevin Gormley via Your...
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FLP 199. The Astranti FLP offering
FLP, the Finance Leadership Podcast
Our guest this month is Thomas Broadley, Division Manager with professional training provider Astranti. He joins AICPA & CIMA podcast host Kevin Gormley to discuss Astranti's partnership with CIMA, how they utilise The Finance Leadership Programme as a platform to their students, the experience of using FLP, and his thoughts around the successes it has brought. RESOURCES Find out more about Astranti FLP at The CGMA Finance Leadership Programme (FLP) is the online pathway to the prestigious Chartered Institute of Management Accountants’ Professional Qualification. Find out more about...
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FLP 198. Tackling the August 2024 MCS exam.
FLP, the Finance Leadership Podcast
Our guest Iryna McDonald explores elements of the upcoming MCS (Management Case Study) exam in August 2024. These insights make this episode a 'must-listen' for any students at this level. Not only is our guest a Tutor at Kaplan Financial, the Association's Premium partner for the CGMA Finance Leadership Programme (FLP), Iryna herself also holds a CGMA Professional Qualification. She talks to podcast host Kevin Gormley (AICPA & CIMA, Ireland) about the Management level, and details the preparation needed for the upcoming MCS exam. RESOURCES See the CIMA Study Hub for past papers and...
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FLP 197. Preparation Insights for this month's SCS Exam (May 2024)
FLP, the Finance Leadership Podcast
We're joined today by Hugh Martin, Director Of Content for VIVA Financial Tuition, to talk about the upcoming Strategic Case Study exam in May 2024. Hugh shares his vast experience on the Strategic Case Study exam and specifically the upcoming May 2024 session featuring a security company called Saefwell. This is a must-listen for anyone about to, or planning to, sit the exam in May or August 2024, and also for future students who want to understand the dynamics of sitting the SCS. ABOUT The CGMA Finance Leadership Programme (FLP) , is the online pathway to the...
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FLP 196. How to approach the OCS exam - An expert's guide
FLP, the Finance Leadership Podcast
We're joined by John Bennett from our learning partner Kaplan to talk about the upcoming Operational Case Study (OCS) exam scheduled for May 2024. As a long-established accounting tutor and test-author, John shares his vast experience of the OCS. He offers practical insights on this May's upcoming exam featuring a company called Kanann that designs and sells saddles for horse riding. This is a must for anyone about to - or planning to - sit the exam in May or August 2024, and also for future students who want to understand the main dynamics of the OCS. MORE The CGMA Finance...
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FLP 195. The impact of Generative AI on your accounting business
FLP, the Finance Leadership Podcast
Kevin Gormley is joined by colleague Paul Parks (CPA, CGMA), a Director at AICPA & CIMA, to talk about AI - in particular Generative AI - and its potential impact on the world of accounting and finance businesses. Generative AI is a recent and rapidly advancing branch of AI which focuses on creating new, original content across mediums without simply replicating existing data. This episode of the podcast aims to demystify AI’s role and explore its potential, especially in the accounting and finance business while also considering ethical sourcing and referencing. RESOURCES. Get...
info_outline"Too many accounting & financial firms think that their solution is what the customer wants. People don't buy what you do, they buy what you do does for THEM!"
GBD67. Our guest's work on marketing and growth strategy has been widely published and acted upon by thousands of businesses and agencies, from BlackBerry to Barclays, from Nando's to AirBus. Robert Craven has presented to Google and several other leading global brands, and that's why we sat down with him to explore the "Value-Perception Gap", talk about why clients leave (and what to do about it), and answer the question: "The Reason We Love Our Accountant Is...?" His insights are invaluable to anyone running a service business which relies on close client relationships - and that means accounting and finance professionals.
GIVE FEEDBACK.
How did you discover our podcast, where do you listen, and what would you like to hear more of? Finance pro or not, we'd love to know what you think. Email us here.
LINKS WE MENTION
* Theodore Levitt's seminal 1961 Harvard Business Review article "Marketing Myopia"
* "Grow Your Service Firm" – Robert Craven
* "Customer is King" – Robert Craven
* See https://robert-craven.com/wp-content/uploads/2014/07/CIK-mini-version.pdf
* PWC's Report on the Future of Client Experience
OUR GUEST
Founder of the Grow Your Digital Agency initiative, Bath-based Robert Craven is a mentor and consultant who has helped more than 1,000 companies to revolutionise the way they work. Author of several books, including “Growing Your Service Firm”, Robert's work on marketing and growth strategy has been widely published and acted upon by thousands of businesses and agencies, from BlackBerry to Barclays, from Nando's to AirBus. Described as the UK's best-known and sought-after keynote speaker on growing digital agencies, Robert talks on customers: finding, delighting and keeping more and better customers and clients. He is not full of theoretical rhetoric; he offers practical solutions - tangible business growth results. Connect with him on LinkedIn here.
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The Voices. These conversations with expert guests are recorded by different members of the AICPA & CIMA team from our offices around the world. While the sound quality may vary, the insights will always be consistently useful.
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