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Sales and Marketing Data: Finding The Needle in the Haystack

PaschOn PodCast with Brian Pasch

Release Date: 08/19/2019

iServiceAuto Lift Service Revenue by 20% Guaranteed show art iServiceAuto Lift Service Revenue by 20% Guaranteed

PaschOn PodCast with Brian Pasch

I'm kicking off 2020 with some new voices in the automotive industry that focus on Fixed Operations. David Harmer is no stranger to automotive retail and I sat down with him to learn how smarter technology is helping dealers increase service revenue and net profits.

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Obstacles and Opportunities with Google My Business in Automotive Retail show art Obstacles and Opportunities with Google My Business in Automotive Retail

PaschOn PodCast with Brian Pasch

In this podcast I review the current obstacles and opportunities that automotive retailers have with Google My Business. In 2020, dealers will start to hear more about the vast improvements that they can see by leveraging the free resources in Google My Business. I provide a few suggestions on how dealers can be the first in their market to maximize local search especially for Fixed Operations. Listen today and get started on a hyper-local marketing strategy for 2020.

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Fix The Million Dollar Hole In Your Local Marketing Strategy show art Fix The Million Dollar Hole In Your Local Marketing Strategy

PaschOn PodCast with Brian Pasch

In this podcast I challenge the automotive industry to take a hard look at their Google My Business (GMB) listings. I estimate that 9 out of 10 dealers do not have their GMB account configured properly or merchandised to increase their local visibility in Google Search and Google Maps.  

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Dealers Must Develop a Modern Brand Promise and Execute On It! show art Dealers Must Develop a Modern Brand Promise and Execute On It!

PaschOn PodCast with Brian Pasch

In this podcast I discuss the need for dealers to rethink their current marketing strategies and brand messaging to connect with in-market shoppers and compete in a modern retail environment. I estimate that 1 in 100 dealers have developed a modern brand promise which means we have much work to do! We will also be discussing this topic at the 2019 Automotive Analytics & Attribution Summit, Nov 17-19th in Palm Beach.

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If You Plan To Switch Your GM Website - Do This First show art If You Plan To Switch Your GM Website - Do This First

PaschOn PodCast with Brian Pasch

The decision to change a dealership website platform should be based on facts not feelings. A change can be frustrating and time consuming so before you decide to change, make a commitment to measure the conversions and engagement on your existing CDK Global website. This way, if you decide to change, you will have before and after data to support your decision or to debunk performance claims by a new website provider. This podcast has a supporting article that can be found on LinkedIn. 

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Max Steckler Joins DealerSocket to Lead DealerFire Digital  show art Max Steckler Joins DealerSocket to Lead DealerFire Digital

PaschOn PodCast with Brian Pasch

On today's podcast I interviewed Max Steckler, General Manager of DealerFire Digital, a division of DealerSocket. Max is a leader in automotive retail technology and i was vert interested to learn why he joined DealerFire after a long career at CDK Global. Join me for an interesting conversation about DealerFire, which was one of the first companies in automotive retail to win an AWA Award, back in 2009.

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GM Website Program Offering from CDK Global show art GM Website Program Offering from CDK Global

PaschOn PodCast with Brian Pasch

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new GM website program. DealerOn, Dealer.com, DealerInspire, & CDK Global have created new packages for GM dealers to select for their marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Florida.

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GM Website Program Offering from Dealer.com show art GM Website Program Offering from Dealer.com

PaschOn PodCast with Brian Pasch

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new GM website program. DealerOn, Dealer.com, DealerInspire, & CDK Global have created new packages for GM dealers to select for their marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Florida.

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GM Website Program Offering from Dealer Inspire show art GM Website Program Offering from Dealer Inspire

PaschOn PodCast with Brian Pasch

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new GM website program. DealerOn, Dealer.com, DealerInspire, & CDK Global have created new packages for GM dealers to select for their marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Florida.

info_outline
GM Website Program Offering from DealerOn show art GM Website Program Offering from DealerOn

PaschOn PodCast with Brian Pasch

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new GM website program. DealerOn, Dealer.com, DealerInspire, & CDK Global have created new packages for GM dealers to select for their marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Florida.

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More Episodes

I sat down with Dan Moore, President of Vistadash, to get an update on his quest to help dealers find marketing waste, improve marketing outcomes, and increase showroom visits. It is wonderful to hear that more dealers are willing to invest in the education needed to learn how to interpret their own marketing data. This knowledge improves the bottom line. Dan will also be speaking at the 2019 Automotive Analytics & Attribution Summit (AAAS) in November in Palm Beach.