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Sales and Marketing Data: Finding The Needle in the Haystack

PaschOn PodCast with Brian Pasch

Release Date: 08/19/2019

Dealers and Consumers Win in a SPOC Retail Sales Framework show art Dealers and Consumers Win in a SPOC Retail Sales Framework

PaschOn PodCast with Brian Pasch

I had the opportunity to sit down with Chip Perry, CEO of A2Z Sync and Natalia Giner, Head of Product to discuss their approach to a modern retail experience for #automotive dealers. Their blueprint for success is built on a Single Point of Contact (SPOC) sales model that is supported by amazing software and expert training.  This podcast is the perfect discussion for dealers who want a more transparent and customer centric business model.

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Text Your Way to Success by Assisting not Chasing Customers in the BDC show art Text Your Way to Success by Assisting not Chasing Customers in the BDC

PaschOn PodCast with Brian Pasch

I had the opportunity to sit down with Betsy Reed from TapText to discuss modern communication strategies for auto dealers. When dealers realize that they are missing significant sales opportunities because they highly leverage form fills or chat/text messaging, change can occur. Why has it taken so long for change to happen? Dealers were unaware of the hidden messages that forms send to consumers and how few of them fill out forms.

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CarGurus Releases New Consumer Sentiment Survey show art CarGurus Releases New Consumer Sentiment Survey

PaschOn PodCast with Brian Pasch

I had the opportunity to sit down with Madison Gross from @CarGurus to discuss their June 2020 Consumer Sentiment Survey. The data shows some very promising trends when compared to their previous survey in April.  Join us for a lively conversation and you can also download the latest survey data using this link: https://bit.ly/3gMxT3e

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Reputation.com Leads Industry With Support for All Dealership Departments in GMB show art Reputation.com Leads Industry With Support for All Dealership Departments in GMB

PaschOn PodCast with Brian Pasch

As dealers better understand the power of Google My Business in their local search marketing strategies, building out GMB departmental listings for sales, service, parts, and auto body services becomes the new standard for hyper-local SEO.

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Experian Freely Offers Critical Marketing Insights To Auto Retailers show art Experian Freely Offers Critical Marketing Insights To Auto Retailers

PaschOn PodCast with Brian Pasch

Today I released a new podcast which is a conversation with Amy Hughes who is a senior executive on the Experian Automotive team. We discuss new data that automotive dealers can access to give them unprecedented insights in local shopper behavior before and now during COVID. The data is updated daily so listen in to get access to your own personalized report.

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Why Leading Dealers are Adopting a Conversational Strategy with LivePerson AI show art Why Leading Dealers are Adopting a Conversational Strategy with LivePerson AI

PaschOn PodCast with Brian Pasch

I sat down with Brian Abrams, Sr. Director of Consumer Experience at LivePerson, to discuss how messaging helps dealerships increase efficiency and expand the capacity of their staff across all functions — from BDC departments, to sales managers, to home-based employees. Hear firsthand how a conversational strategy can help you maintain a personal relationship with your customers and deliver rich care, sales and marketing experiences at scale through AI-powered messaging.

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Gubagoo Virtual Retailing Powers Gettel's Success During COVID show art Gubagoo Virtual Retailing Powers Gettel's Success During COVID

PaschOn PodCast with Brian Pasch

I had the pleasure to host David Kelly, Chief Marketing Officer from the Gettel Automotive Group and Drew Delaware, Marketing Director for @Gubagoo to discuss how their readiness for remote retailing helped Gettel Automotive grow and thrive during COVID-19.  David is candid and authentic in his approach to modern retailing which I am confident will benefit dealers who listen in to our conversation. 

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Remote Retailing Requires a Modern Customer Communication Strategy show art Remote Retailing Requires a Modern Customer Communication Strategy

PaschOn PodCast with Brian Pasch

Remote retailing requires new communication strategies to connect with consumers and transact when a showroom visit is not permitted or desirable. I sat down with Steve Roessler from Drive Centric to discuss how his customers have pivoted to leverage the multi-channel communication options that DriveCentric CRM offers. We also got a sneak peek on the future of what automotive CRM platforms could look like in the year ahead. Join us for a lively conversation!

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The Future of Automotive Retail with Tim Cox show art The Future of Automotive Retail with Tim Cox

PaschOn PodCast with Brian Pasch

It is always fun to sit down and talk with Tim Cox, Co-founder of @CarNow about automotive retail. Their company has rapidly become one of the top solutions for auto dealers who want to embrace remote retailing and conversational commerce. Their platform has some major updates that are being readied for DMSC so join us in the conversation regarding the future of automotive retail. 

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Dealers Save Money and Increase Sales With Turnkey Merchandising Solutions show art Dealers Save Money and Increase Sales With Turnkey Merchandising Solutions

PaschOn PodCast with Brian Pasch

I had the pleasure to speak with Mike Cavanaugh about the critical role that accurate data has on online merchandising and vehicle pricing on third-party classified websites. We also discuss how making the car the star is so critical for remote retailing yet often the car is the neglected element on the VDP.  Lastly, every dealer is looking to save money and Mike had an amazing offer for all dealers that will put a smile on their faces! 

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I sat down with Dan Moore, President of Vistadash, to get an update on his quest to help dealers find marketing waste, improve marketing outcomes, and increase showroom visits. It is wonderful to hear that more dealers are willing to invest in the education needed to learn how to interpret their own marketing data. This knowledge improves the bottom line. Dan will also be speaking at the 2019 Automotive Analytics & Attribution Summit (AAAS) in November in Palm Beach.