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GM Website Program Offering from DealerOn

PaschOn PodCast with Brian Pasch

Release Date: 10/07/2019

Its Time To Upgrade Fixed Operations Marketing Strategies show art Its Time To Upgrade Fixed Operations Marketing Strategies

PaschOn PodCast with Brian Pasch

I had the opportunity to sit down with Owen Moon, CEO of Fixed Ops Digital to discuss immediate opportunities for dealers to attract more local service business.  This is a timely conversation as dealers seek to leverage the service drive to increase sales opportunities. Since most dealers do not have advanced digital marketing strategies in place, there is a huge upside to increase service revenue.  

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Driving Marketing Efficiencies with Dealership First-Party Data show art Driving Marketing Efficiencies with Dealership First-Party Data

PaschOn PodCast with Brian Pasch

I had the pleasure to sit down with John Berna, founder of Driven Data to discuss his platform which helps dealers manage and leverage their first-party data to make better marketing decisions. By combining DMS, CRM, and Website engagement data, Driven-Data provides unique insights that power more effective Google Ads and Facebook marketing campaigns. 

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Sun Auto Group: Our Digital Retailing Success Story show art Sun Auto Group: Our Digital Retailing Success Story

PaschOn PodCast with Brian Pasch

I had the pleasure to sit down with Todd Caputo, President of the Sun Auto Group in New York. We discussed his decision in April 2018 to completely overhaul how he sold cars. A second generation car dealer, Todd now boasts a one-price, single point of contact sales process, with transparent pricing online that matches the in-store pricing. Learn about his journey as he celebrates his 15th month of serving consumers under this modern retail mindset. 

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Jay Dettling Talks About Ansira's Acquisition of CDK Digital  show art Jay Dettling Talks About Ansira's Acquisition of CDK Digital

PaschOn PodCast with Brian Pasch

I had the pleasure of speaking with Jay Dettling, CEO of Ansira, who recently acquired the Digital Marketing Division of CDK Global. Jay shared why Ansira considered CDK Global's digital assets a perfect fit for Ansira and what the future holds for both companies. Take a few minutes and join us for this lively conversation that will also be very educational for many dealers who are on the CDK website platform. Congrats to Jen Cole and her team with this new partnership.

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Increasing Inventory Turn Rates is Now Easier Than You Think show art Increasing Inventory Turn Rates is Now Easier Than You Think

PaschOn PodCast with Brian Pasch

I sat down with Jasen Rice, Founder of Lotpop, to discuss how dealers can grow profitability in a shrinking margin world. While dealers know that increasing turn rates can increase profits, few dealers are happy with their existing merchandising and sales strategy. Dealers who want a path toward greater profitability should listen to this podcast. 

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CDK Digital Marketing Partners with Ansira - What's Next? show art CDK Digital Marketing Partners with Ansira - What's Next?

PaschOn PodCast with Brian Pasch

I sat down with Jen Cole, SVP at CDK Global who heads ups their Digital Marketing Business to discuss their announcement this week. Ansira Partners has signed a definitive agreement to purchase the Digital Marketing Business from CDK. Dealers want to know what is next for the business unit. Join me and Jen Cole as we discuss the future. Stay tuned, as I will also be interviewing senior executives from Ansira in the coming days! 

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Highlights from AWA Awards Ceremony at NADA show art Highlights from AWA Awards Ceremony at NADA

PaschOn PodCast with Brian Pasch

This is the 11th year that we have given out awards to recognize innovative products in the automotive industry. This year we also have each product published with a separate detailed review which you can read or download at brianpasch.com. Take a few minutes to learn about some of the hottest products that we reviewed this year. 

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FrikinTech Innovations Mark a Breakthrough in Automotive Retailing show art FrikinTech Innovations Mark a Breakthrough in Automotive Retailing

PaschOn PodCast with Brian Pasch

I sat down with Alex Snyder, founder of FrikinTech, to discuss his innovative approach to creating an effective First Quality Lead Response (FQR) and allowing consumers to see their full deal instantly instead of forcing them to do mental and physical gymnastics to get an out-the-door price. Could their products usher in the next generation of digital retailing tools and modern sales process? 

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Todd Smith Reimagines Automotive CRM Technology  show art Todd Smith Reimagines Automotive CRM Technology

PaschOn PodCast with Brian Pasch

In this podcast I caught up with Todd Smith to discuss his new company called 360 Converge which is focused on changing the way dealers think about CRM technology and how to best communicate with consumers. Since so many dealers are frustrated with their CRM platforms, this will be a podcast to share with the entire sales team. At DMSC in May, I will be sharing some of the latest strategies to double contact rates with consumers who have questions on dealership websites.  Technology plays a big role.

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Wizely Solves The OEM Co-Op Reimbursement Headache show art Wizely Solves The OEM Co-Op Reimbursement Headache

PaschOn PodCast with Brian Pasch

Many dealers participate in OEM digital marketing programs that require monthly reports to be submitted to get their co-cop reimbursements. These reports are tedious and often get neglected because of the daily fires that marketing managers have to put out.  Finally there is a low cost, high value solution to generate co-op reimbursement reports in just 2-3 minutes. Take a few minutes to listen to my conversation with James Grace and get all the money your dealership is due each month.

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More Episodes

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new General Motors website program. All interview and pricing guide links can be found here: https://automotiveattributionsummit.com/gm-website-program-options/

DealerOn, Dealer.com, DealerInspire, and CDK Global have created new packages for GM dealers to select for their online marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier and make an intelligent choice. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Palm Beach Florida. Call 732-450-8200 for registration information.