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GM Website Program Offering from DealerOn

PaschOn PodCast with Brian Pasch

Release Date: 10/07/2019

Experian Freely Offers Critical Marketing Insights To Auto Retailers show art Experian Freely Offers Critical Marketing Insights To Auto Retailers

PaschOn PodCast with Brian Pasch

Today I released a new podcast which is a conversation with Amy Hughes who is a senior executive on the Experian Automotive team. We discuss new data that automotive dealers can access to give them unprecedented insights in local shopper behavior before and now during COVID. The data is updated daily so listen in to get access to your own personalized report.

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Why Leading Dealers are Adopting a Conversational Strategy with LivePerson AI show art Why Leading Dealers are Adopting a Conversational Strategy with LivePerson AI

PaschOn PodCast with Brian Pasch

I sat down with Brian Abrams, Sr. Director of Consumer Experience at LivePerson, to discuss how messaging helps dealerships increase efficiency and expand the capacity of their staff across all functions — from BDC departments, to sales managers, to home-based employees. Hear firsthand how a conversational strategy can help you maintain a personal relationship with your customers and deliver rich care, sales and marketing experiences at scale through AI-powered messaging.

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Gubagoo Virtual Retailing Powers Gettel's Success During COVID show art Gubagoo Virtual Retailing Powers Gettel's Success During COVID

PaschOn PodCast with Brian Pasch

I had the pleasure to host David Kelly, Chief Marketing Officer from the Gettel Automotive Group and Drew Delaware, Marketing Director for @Gubagoo to discuss how their readiness for remote retailing helped Gettel Automotive grow and thrive during COVID-19.  David is candid and authentic in his approach to modern retailing which I am confident will benefit dealers who listen in to our conversation. 

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Remote Retailing Requires a Modern Customer Communication Strategy show art Remote Retailing Requires a Modern Customer Communication Strategy

PaschOn PodCast with Brian Pasch

Remote retailing requires new communication strategies to connect with consumers and transact when a showroom visit is not permitted or desirable. I sat down with Steve Roessler from Drive Centric to discuss how his customers have pivoted to leverage the multi-channel communication options that DriveCentric CRM offers. We also got a sneak peek on the future of what automotive CRM platforms could look like in the year ahead. Join us for a lively conversation!

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The Future of Automotive Retail with Tim Cox show art The Future of Automotive Retail with Tim Cox

PaschOn PodCast with Brian Pasch

It is always fun to sit down and talk with Tim Cox, Co-founder of @CarNow about automotive retail. Their company has rapidly become one of the top solutions for auto dealers who want to embrace remote retailing and conversational commerce. Their platform has some major updates that are being readied for DMSC so join us in the conversation regarding the future of automotive retail. 

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Dealers Save Money and Increase Sales With Turnkey Merchandising Solutions show art Dealers Save Money and Increase Sales With Turnkey Merchandising Solutions

PaschOn PodCast with Brian Pasch

I had the pleasure to speak with Mike Cavanaugh about the critical role that accurate data has on online merchandising and vehicle pricing on third-party classified websites. We also discuss how making the car the star is so critical for remote retailing yet often the car is the neglected element on the VDP.  Lastly, every dealer is looking to save money and Mike had an amazing offer for all dealers that will put a smile on their faces! 

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Dealer eProcess Helped Dealers with Remote Retailing Tools During COVID show art Dealer eProcess Helped Dealers with Remote Retailing Tools During COVID

PaschOn PodCast with Brian Pasch

I had the opportunity to sit down with Sam Vukas, COO of Dealer eProcess to discuss how their company assisted dealers during the COVID crisis. I was pleased to hear that DEP gave dealers their digital retailing software SARA without charge for 90-days to help them quickly transition to remote retailing. DEP has the slickest workflow for determining trade payoff of all platforms I have reviews. Join the conversation today as we prepare for deeper discussions at #DMSC2020. 

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Dealer.com Accelerates Conversational Commerce with LivePerson Partnership show art Dealer.com Accelerates Conversational Commerce with LivePerson Partnership

PaschOn PodCast with Brian Pasch

All Dealer.Com customers will want to listen to this podcast when I sat down with Bob George and Wayne Pastore to discuss remote retailing strategies and their new partnership with LivePerson. Dealers who are embracing remote sales strategies are finding deeper integration opportunities and benefits within the Cox Automotive platform.

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3 Years of Automotive Retail Progress Compressed into 90 Days show art 3 Years of Automotive Retail Progress Compressed into 90 Days

PaschOn PodCast with Brian Pasch

The automotive industry has gone through massive changes as a result of COVID-19. How consumers purchase and service their vehicles with social distancing guidelines in place has accelerated dealer adoption of digital retailing technology and remote selling strategies. I had the pleasure to sit down with Amit Chandarana from Roadster and Jarred Black, GM from Larry H. Miller Toyota of Boulder to discuss what the new normal will look like for auto dealers post COVID.

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TrueCar Upgrades Platform With Payments and Doubles Down on Military  show art TrueCar Upgrades Platform With Payments and Doubles Down on Military

PaschOn PodCast with Brian Pasch

TrueCar is innovating their platform and fine tuning their marketing strategies to increase value to its dealer network. Join me as I sit down with Kerri Wise, VP of Industry Relations, to discuss the latest developments on the TrueCar platform including personalized lease and finance payments, based on the dealer's personalized settings. We also discuss USAA's decision to end their car buying program and how @TrueCar plans to serve military shoppers with a direct marketing approach. 

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More Episodes

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new General Motors website program. All interview and pricing guide links can be found here: https://automotiveattributionsummit.com/gm-website-program-options/

DealerOn, Dealer.com, DealerInspire, and CDK Global have created new packages for GM dealers to select for their online marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier and make an intelligent choice. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Palm Beach Florida. Call 732-450-8200 for registration information.