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If You Plan To Switch Your GM Website - Do This First

PaschOn PodCast with Brian Pasch

Release Date: 10/21/2019

Increasing Inventory Turn Rates is Now Easier Than You Think show art Increasing Inventory Turn Rates is Now Easier Than You Think

PaschOn PodCast with Brian Pasch

I sat down with Jasen Rice, Founder of Lotpop, to discuss how dealers can grow profitability in a shrinking margin world. While dealers know that increasing turn rates can increase profits, few dealers are happy with their existing merchandising and sales strategy. Dealers who want a path toward greater profitability should listen to this podcast. 

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CDK Digital Marketing Partners with Ansira - What's Next? show art CDK Digital Marketing Partners with Ansira - What's Next?

PaschOn PodCast with Brian Pasch

I sat down with Jen Cole, SVP at CDK Global who heads ups their Digital Marketing Business to discuss their announcement this week. Ansira Partners has signed a definitive agreement to purchase the Digital Marketing Business from CDK. Dealers want to know what is next for the business unit. Join me and Jen Cole as we discuss the future. Stay tuned, as I will also be interviewing senior executives from Ansira in the coming days! 

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Highlights from AWA Awards Ceremony at NADA show art Highlights from AWA Awards Ceremony at NADA

PaschOn PodCast with Brian Pasch

This is the 11th year that we have given out awards to recognize innovative products in the automotive industry. This year we also have each product published with a separate detailed review which you can read or download at brianpasch.com. Take a few minutes to learn about some of the hottest products that we reviewed this year. 

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FrikinTech Innovations Mark a Breakthrough in Automotive Retailing show art FrikinTech Innovations Mark a Breakthrough in Automotive Retailing

PaschOn PodCast with Brian Pasch

I sat down with Alex Snyder, founder of FrikinTech, to discuss his innovative approach to creating an effective First Quality Lead Response (FQR) and allowing consumers to see their full deal instantly instead of forcing them to do mental and physical gymnastics to get an out-the-door price. Could their products usher in the next generation of digital retailing tools and modern sales process? 

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Todd Smith Reimagines Automotive CRM Technology  show art Todd Smith Reimagines Automotive CRM Technology

PaschOn PodCast with Brian Pasch

In this podcast I caught up with Todd Smith to discuss his new company called 360 Converge which is focused on changing the way dealers think about CRM technology and how to best communicate with consumers. Since so many dealers are frustrated with their CRM platforms, this will be a podcast to share with the entire sales team. At DMSC in May, I will be sharing some of the latest strategies to double contact rates with consumers who have questions on dealership websites.  Technology plays a big role.

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Wizely Solves The OEM Co-Op Reimbursement Headache show art Wizely Solves The OEM Co-Op Reimbursement Headache

PaschOn PodCast with Brian Pasch

Many dealers participate in OEM digital marketing programs that require monthly reports to be submitted to get their co-cop reimbursements. These reports are tedious and often get neglected because of the daily fires that marketing managers have to put out.  Finally there is a low cost, high value solution to generate co-op reimbursement reports in just 2-3 minutes. Take a few minutes to listen to my conversation with James Grace and get all the money your dealership is due each month.

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Google Changes Compensation Model for Automotive Agency Partners show art Google Changes Compensation Model for Automotive Agency Partners

PaschOn PodCast with Brian Pasch

Google did not renew performance bonus contracts with a number of Google Premier Partners (agencies) that provide SEM services to automotive dealers at Tier 3. This change will have a ripple effect on OEM co-op programs and will likely usher another round of consolidation. In the long-term this will likely be better for Google and dealers. It might also limit the over-spending by agencies who just wanted to hit their sales incentive bonuses which ultimately lowered ROAS from Google to dealers.

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iServiceAuto Lift Service Revenue by 20% Guaranteed show art iServiceAuto Lift Service Revenue by 20% Guaranteed

PaschOn PodCast with Brian Pasch

I'm kicking off 2020 with some new voices in the automotive industry that focus on Fixed Operations. David Harmer is no stranger to automotive retail and I sat down with him to learn how smarter technology is helping dealers increase service revenue and net profits.

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Obstacles and Opportunities with Google My Business in Automotive Retail show art Obstacles and Opportunities with Google My Business in Automotive Retail

PaschOn PodCast with Brian Pasch

In this podcast I review the current obstacles and opportunities that automotive retailers have with Google My Business. In 2020, dealers will start to hear more about the vast improvements that they can see by leveraging the free resources in Google My Business. I provide a few suggestions on how dealers can be the first in their market to maximize local search especially for Fixed Operations. Listen today and get started on a hyper-local marketing strategy for 2020.

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Fix The Million Dollar Hole In Your Local Marketing Strategy show art Fix The Million Dollar Hole In Your Local Marketing Strategy

PaschOn PodCast with Brian Pasch

In this podcast I challenge the automotive industry to take a hard look at their Google My Business (GMB) listings. I estimate that 9 out of 10 dealers do not have their GMB account configured properly or merchandised to increase their local visibility in Google Search and Google Maps.  

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More Episodes

The decision to change a dealership website platform should be based on facts not feelings. A change can be frustrating and time consuming so before you decide to change, make a commitment to measure the conversions and engagement on your existing CDK Global website. This way, if you decide to change, you will have before and after data to support your decision or to debunk performance claims by a new website provider. This podcast has a supporting article that can be found on LinkedIn. http://bit.ly/33Lm4Uw