Dealers Must Develop a Modern Brand Promise and Execute On It!
Release Date: 10/28/2019
In this podcast I discuss the need for dealers to rethink their current marketing strategies and brand messaging to connect with in-market shoppers and compete in a modern retail environment. I estimate that 1 in 100 dealers have developed a modern brand promise which means we have much work to do! We will also be discussing this topic at the 2019 Automotive Analytics & Attribution Summit, Nov 17-19th in Palm Beach. https://automotiveattributionsummit.com/