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Fix The Million Dollar Hole In Your Local Marketing Strategy

Brian Pasch Podcast

Release Date: 11/05/2019

Creating The Next Generation of Fixed Operations Marketing Leaders show art Creating The Next Generation of Fixed Operations Marketing Leaders

Brian Pasch Podcast

On today's show I discuss the knowledge and education gap between managers in variable operations and fixed operations in regard to digital marketing strategies. Dealers need to consider how to rethink their educational investments in their Fixed Operations Directors and how to develop an integrated marketing strategy with all dealership leaders.

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Dealers and Consumers Win in a SPOC Retail Sales Framework show art Dealers and Consumers Win in a SPOC Retail Sales Framework

Brian Pasch Podcast

I had the opportunity to sit down with Chip Perry, CEO of A2Z Sync and Natalia Giner, Head of Product to discuss their approach to a modern retail experience for #automotive dealers. Their blueprint for success is built on a Single Point of Contact (SPOC) sales model that is supported by amazing software and expert training.  This podcast is the perfect discussion for dealers who want a more transparent and customer centric business model.

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Text Your Way to Success by Assisting not Chasing Customers in the BDC show art Text Your Way to Success by Assisting not Chasing Customers in the BDC

Brian Pasch Podcast

I had the opportunity to sit down with Betsy Reed from TapText to discuss modern communication strategies for auto dealers. When dealers realize that they are missing significant sales opportunities because they highly leverage form fills or chat/text messaging, change can occur. Why has it taken so long for change to happen? Dealers were unaware of the hidden messages that forms send to consumers and how few of them fill out forms.

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CarGurus Releases New Consumer Sentiment Survey show art CarGurus Releases New Consumer Sentiment Survey

Brian Pasch Podcast

I had the opportunity to sit down with Madison Gross from @CarGurus to discuss their June 2020 Consumer Sentiment Survey. The data shows some very promising trends when compared to their previous survey in April.  Join us for a lively conversation and you can also download the latest survey data using this link: https://bit.ly/3gMxT3e

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Reputation.com Leads Industry With Support for All Dealership Departments in GMB show art Reputation.com Leads Industry With Support for All Dealership Departments in GMB

Brian Pasch Podcast

As dealers better understand the power of Google My Business in their local search marketing strategies, building out GMB departmental listings for sales, service, parts, and auto body services becomes the new standard for hyper-local SEO.

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Experian Freely Offers Critical Marketing Insights To Auto Retailers show art Experian Freely Offers Critical Marketing Insights To Auto Retailers

Brian Pasch Podcast

Today I released a new podcast which is a conversation with Amy Hughes who is a senior executive on the Experian Automotive team. We discuss new data that automotive dealers can access to give them unprecedented insights in local shopper behavior before and now during COVID. The data is updated daily so listen in to get access to your own personalized report.

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Why Leading Dealers are Adopting a Conversational Strategy with LivePerson AI show art Why Leading Dealers are Adopting a Conversational Strategy with LivePerson AI

Brian Pasch Podcast

I sat down with Brian Abrams, Sr. Director of Consumer Experience at LivePerson, to discuss how messaging helps dealerships increase efficiency and expand the capacity of their staff across all functions — from BDC departments, to sales managers, to home-based employees. Hear firsthand how a conversational strategy can help you maintain a personal relationship with your customers and deliver rich care, sales and marketing experiences at scale through AI-powered messaging.

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Gubagoo Virtual Retailing Powers Gettel's Success During COVID show art Gubagoo Virtual Retailing Powers Gettel's Success During COVID

Brian Pasch Podcast

I had the pleasure to host David Kelly, Chief Marketing Officer from the Gettel Automotive Group and Drew Delaware, Marketing Director for @Gubagoo to discuss how their readiness for remote retailing helped Gettel Automotive grow and thrive during COVID-19.  David is candid and authentic in his approach to modern retailing which I am confident will benefit dealers who listen in to our conversation. 

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Remote Retailing Requires a Modern Customer Communication Strategy show art Remote Retailing Requires a Modern Customer Communication Strategy

Brian Pasch Podcast

Remote retailing requires new communication strategies to connect with consumers and transact when a showroom visit is not permitted or desirable. I sat down with Steve Roessler from Drive Centric to discuss how his customers have pivoted to leverage the multi-channel communication options that DriveCentric CRM offers. We also got a sneak peek on the future of what automotive CRM platforms could look like in the year ahead. Join us for a lively conversation!

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The Future of Automotive Retail with Tim Cox show art The Future of Automotive Retail with Tim Cox

Brian Pasch Podcast

It is always fun to sit down and talk with Tim Cox, Co-founder of @CarNow about automotive retail. Their company has rapidly become one of the top solutions for auto dealers who want to embrace remote retailing and conversational commerce. Their platform has some major updates that are being readied for DMSC so join us in the conversation regarding the future of automotive retail. 

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More Episodes

In this podcast I challenge the automotive industry to take a hard look at their Google My Business (GMB) listings. I estimate that 9 out of 10 dealers do not have their GMB account configured properly or merchandised to increase their local visibility in Google Search and Google Maps.  

I have help dealers increase their search visibility by over 40,000 impressions per month for sales. I have helped dealers develop a strong local search visibility for service and parts.  

Take my challenge seriously. When you realize that you need help, my new book outlines everything you need to know about your three GMB listings for sales, service, and parts.  

You can order my book "Hyper-Local Marketing Handbook" here: https://www.brianpasch.com/product/hyper-local-marketing-handbook/