CarlGould-#70secondCEO- Dyadic to Triadic
Carl Gould #70secondCEO
The product/customer matrix has gone from dyadic to triadic. Have you pivoted yet? Carl shares why it matters in this episode of #70secondCEO.
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CarlGould-#70secondCEO-What's Your Client's Greatest Wish?
Carl Gould #70secondCEO
What’s your clientele’s top 3 wishes and top 5 complaints? Here’s why knowing is worthwhile...#70secondCEO every week day.
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CarlGould-#70secondCEO-Triadic Relationships
Carl Gould #70secondCEO
A new triadic relationship with your customers has emerged post-COVID. Are you ready for it? Catch your #70secondCEO every week day at 7am.
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CarlGould-#70secondCEO-Turn Your Client Relationship on its Head
Carl Gould #70secondCEO
9/11 changed travel. COVID has changed business. It’s time to upgrade, re-purpose, re-message! Carl Gould talks about what we need in this episode of #70secondCEO.
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CarlGould-#70secondCEO-Have You Redefined your Customer Relationship?
Carl Gould #70secondCEO
Are you ready for the post-COVID market? Carl asks questions to rate your preparedness...see how you do!
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CarlGould-#70secondCEO-Up your Ticket
Carl Gould #70secondCEO
Vito’s restaurant saw a 30% increase per head by following this one piece of advice from Carl. Want to know what it is? Listen to Carl Gould every week day on your #70secondCEO.
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CarlGould-#70secondCEO- Combine Services
Carl Gould #70secondCEO
Combining services benefits you and the client. Carl explains how, listen to your #70secondCEO every week day. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We went to a new printing service, who prints our books he actually charges more per book but he gives us slightly more, we pay a little bit more per book, however, we're allowed to do shorter runs which is important to us and he stocks them, so if we need ten books, we don’t pay the ten book price we’ve already gotten our five...
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CarlGould-#70secondCEO-When Calling you is Urgent
Carl Gould #70secondCEO
What makes calling you urgent? Carl shares how to find out in this episode of #70secondCEO.
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CarlGould-#70secondCEO-Sideways and Up Strategy
Carl Gould #70secondCEO
In a sideways market (now!) people want a risk-free option. Are you offering it? Carl Gould your #70secondCEO.
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CarlGould-#70secondCEO- Pricing Strategy - Part 3
Carl Gould #70secondCEO
What could make your customers want to pay more? Carl knows...check out this episode of #70secondCEO.
info_outlineDid you know you need to separate Sales & Marketing? Find out why...Carl Gould your #70secondCEO.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
No. 2, Second Quadrant. Right here, INCOME. This is Sales and Marketing and all of your relationships- joint ventures, strategic alliances- these are the relationships that you bring into the business, the exposure you get for the business and at the end of the day, the leads that you generate for your business. Very, very important that you separate Sales and Marketing. They're two different functions. They're in the same quadrant but they're two different functions. Once you set the goals for the business, you turn your lead generation team loose and tell them, “You are gonna go and generate these leads.” Don't let them talk to the Sales team - How's it going? How are you closing? We don't need that conversation. Tell the Marketing team to go out, generate the leads. SALES is the tactical implementation of your marketing function. So Sales team, you take them and set them aside or whoever does your sales- your Affiliate Marketing, however you do it- and you say, “You're gonna receive this many leads throughout the course of the year. We've got to close them. We've got to turn them into a sales, and close business, LOIs, contracts, whatever you call it, agreements.” But they are the tactical implementation of your marketing function and should be treated as such. Separate Sales, separate Marketing. They're two different functions.
Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.