Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO-How Much Can You Raise Prices Without Losing Customers?
10/15/2026
Carl-Gould-#70secondCEO-How Much Can You Raise Prices Without Losing Customers?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you were to raise your prices by 1%, just 1%, so if you charge $100 an hour, you charge 101. If you charge 3% as a, you know, commission or a percentage rate, you now charge 3.03% right if you just charge 1% more what percentage of your clientele would leave you like all right at a hundred you were fine but 101 forget it I'm out of here how many of you what would your percentage of attrition be if you raise your prices 1% 0, 3% if you raise your prices 3% what was your level of attrition 5% 5% technologists probably not but some companies like 5 a little sketchy 5% 0. You might get a little bit of 10% okay, so a 10% so somewhere between 5 and 10 you're starting to see attrition. Pick the number where you believe you could raise your prices with zero or almost no attrition, and understanding you probably can't go back to some of your contracted clients or things you already have agreements on, but with whomever you can, raise your pricing tomorrow. Like and follow this podcast so you can learn more. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 7: Is Your Business Ready for Succession?
10/14/2026
Carl-Gould-#70secondCEO-Stage 7: Is Your Business Ready for Succession?
Hi Everybody, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, where you invest a little more than one minute a day for a lifetime of results. Today’s topic is: Stage 7, The Succession Stage We’re ranking your business right now. Where are you in this growth trajectory? 1 is, huh? 10 is, we got it! Alright, The Succession Stage: to what degree do you have: Management team in place? Tight controls? Solid operations? You’re running like a finely tuned machine? You have a lead generation machine? A sales team that’s closing it? Are clients happy? And you’re on the leading edge of product development? This is rarefied air, folks. We gotta make sure that you’re fully there; if not, put a comment at the bottom: what do you need to do to maximize your 7th Stage here? Rank yourself on a scale of 1-10, tell me your score, and where is your area of improvement? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 6: Build a Management Team That Makes Your Business Sellable
10/13/2026
Carl-Gould-#70secondCEO-Stage 6: Build a Management Team That Makes Your Business Sellable
Hi Everyone, Carl Gould here. I am your #70secondCEO and the author of The 7 Stage Growth Method. Just a little bit more than a one-minute investment each day for a lifetime of results. Are we ranking your business on the 7 Stage Growth model, OK? Stage 6, give yourself a ranking on a scale of 1 to 10. This is the Stage of Scalability. Remember Stage 3, when you’re building your implementation team? Now you’re building your management team, OK? You need to have in place a consistent resource for a lead generator: Your chief marketing or lead generation officer Your VP of sales Your director of operations who handles all things fulfillment At a minimum, that’s got to be your management team. To what degree do you have those three in place, and are they running day-to-day operations so you don’t have to be there and can start maximizing the salability of your business? Also, you need to be cash flow positive each month and have enough buying power to take advantage of an opportunity if it presents itself. Give yourself a rank. Huh? That’s a 1, 10, NAILED IT! Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 5: Is Your Business Known for More Than What You Sell?
10/12/2026
Carl-Gould-#70secondCEO-Stage 5: Is Your Business Known for More Than What You Sell?
Hi Everyone, Carl Gould here with your #70secondCEO, I’m also the author of The 7 Stage Growth Method. Today’s topic- Stage 5- The Sustainability Stage This is the stage when you can first start considering scaling your business. You’ve laid the foundation in stages one through four. Let’s see how you're doing in Stage 5; give yourself a rank on a scale of 1-10, 1 low, 10 high. Stage 5 is when the systems have taken over to the point they’ve created such a consistent experience for your customer base that you are now known for something other than your product and service. Starbucks- the experience; McDonald’s- convenience and real estate. They are known for things other than their core product and service. Are you? Give yourself a score on a scale of 1 to 10. One: we’re not known for that at all; 10: we are, and the ancillary benefits people really know and know really well. Put your score in the comments section. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 4: Build Systems That Help Your Business Run Without You
10/09/2026
Carl-Gould-#70secondCEO-Stage 4: Build Systems That Help Your Business Run Without You
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. You’ll know you’ve entered Stage 4 when every role in your business begins to take on a life of its own. Things start happening without your direct involvement. The pace of the business slows down—but in a good way. You might walk into the office and find it calm, almost quiet. That’s not a bad sign—it’s a sign of growing efficiency. This is a big shift from the hustle of Stages 1 and 2. It’s not that your business is moving slower; it’s that it’s moving smoother. Early in Stage 4, the focus turns inward. You’re building systems, processes, and internal structure. Think of it like teaching a child to ride a bike—you’re still right there with your hand on the seat, just in case. During this time, your energy is focused on your internal client—your employees. Because of that, your sales might dip slightly—but that’s normal and expected. You're laying the foundation for sustainable growth. Like and follow this podcast to learn more. I’m Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 3: How Aligned Is Your Team with Your Business Mission?
10/08/2026
Carl-Gould-#70secondCEO-Stage 3: How Aligned Is Your Team with Your Business Mission?
Hi Everyone, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, a little more than a one-minute investment every day for a lifetime of results. Today’s topic: Stage 3. Give yourself a rank on a scale of 1 to 10, 1 low, 10 high. Stage 3 is the Synergy Stage. This is where you’re building your implementation team. If you have a great plan, you’re an authority in your niche. Now you’re busy and in demand, and you need people to help you. They have to be fully aligned and bought into: Your mission Your vision Your values Your purpose for your business Give yourself a ranking on a scale of 1 to 10: how aligned and enthusiastic is your team about your mission? All right, because that’ll tell you how dedicated they are to the long-term goals of your company. Put a comment below: what’s your score? I wanna know, all right? Like and follow this podcast. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 2: Build Your Credentials to Maximize Your Earning Potential
10/07/2026
Carl-Gould-#70secondCEO-Stage 2: Build Your Credentials to Maximize Your Earning Potential
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The challenge that you have here is that, most of the time, the business runs the owner in stage two; this is an area of concern. Part of your focus needs to be implementing your MVP plan, working with your strategic partner, your advisor, building those credentials, and maximizing this stage by making sure you're among the highest compensated in your field, because in stage two, there is a limit to what you can earn. There is a limit, because there are only so many hours in a day, and there are only so many people you can reach. So if you are a tradesman, if you're a doctor, if you're a financial planner, if you're an accountant, if you're an attorney, there are only so many hours in the day, and there are only so many clients you can serve. So part of the equation is making sure that you are among the top-paid in your field, and to do that, you need to build your credentials to become the highest certified or the most acclaimed in your field. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 1: Design Your Business Future and Win Your First Customer
10/06/2026
Carl-Gould-#70secondCEO-Stage 1: Design Your Business Future and Win Your First Customer
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Stage one: strategic planning. If you look down at the graph, you'll see in front of you what the personality of this particular stage is. Well, your major focus is going to be drive; your other major focus is going to be income and interaction because, remember, we have to persuade the marketplace that we have a good idea, and we have to sell it first before we create it. Now that's high risk, because you have to live up to what you said after the fact you have to deliver on what you've promised. So this is all about making the promise and delivering it. You will need a quality product because, as you get to the later stage you want to develop, you're about to sell your product, so that needs to come into play. Your blind spot here, and it'll be a virtually non-existent one, is systems. You will create a little bit of structure; your systems will be virtually non-existent. You're going to do whatever it takes to get yourself to that first customer. Your focus for this particular stage is to design your future. It's both your focus and your outcome, really. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 1: Turn Your Business Idea into Demand Before You Build
10/05/2026
Carl-Gould-#70secondCEO-Stage 1: Turn Your Business Idea into Demand Before You Build
What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born; you're going to focus on the direction, the planning of your company; you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a franchise? Ray Kroc, way back when, had the idea of selling businesses to people when they didn't exist, and then creating them later on. He actually had to convince the government that it was not fraudulent. Have you ever bought a home or an apartment just by looking at the building plans when there was nothing but a hole in the ground, and a building was going to be built later on? That builder or that developer sold the business first, created second. A very common practice in this day and age when they build new sports arenas is they sell what's called Personal seat licenses before the venue is ever built. They sell you the right to buy that seat once it's made. In other words, they sold the whole stadium. They sold out the stadium before the stadium was ever built. Have you ever bought a ticket to a performance that has not debuted yet? Have you ever pre-purchased a book or a record album or musical album or DVD or CD? Anyone who pre-sells anything is selling the business first and creating second. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Business Mirrors You How Owner Strengths Create Business Blind Spots
10/02/2026
Carl-Gould-#70secondCEO-Your Business Mirrors You How Owner Strengths Create Business Blind Spots
Your Business Mirrors You: How Owner Strengths Create Business Blind Spots Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. As we’ve said many times, the business mirrors the owner's personality; it must. In order for this business to get off the ground, it must mirror your personality and your personal strengths. The strengths of the owner become the strength of the business; along with that come the blind spots, and here’s one of the ways that you’ll know where your strengths lie and where your blind spots lie. So, if you look at the diagram we provided for you on the page, you’ll notice that it’s a circle; it has four quadrants. Upper right hand corner is the D or direction the dominance, the bottom right hand corner is the I, the income, the influential part of you the bottom left hand corner are the systems, that’s the steady nest part of you to support a part of you and the top left hand corner are the controls, not the compliant part of you. If you’ll draw–you’ll notice there’s two diagonal arrows that run from the D to the S and back again and the I and the C and back again. These the four quadrants, the diagonal these are the ones that are somewhat adversarial in these four quadrants are somewhat adversarial in nature and create a blind spot. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Build the Right Team Match People to Their Strengths Roles Your Business Vision
10/01/2026
Carl-Gould-#70secondCEO-Build the Right Team Match People to Their Strengths Roles Your Business Vision
Build the Right Team: Match People to Their Strengths, Roles & Your Business Vision Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you create your organizational chart, you'll match people to their styles. And that's step number one: most people are going to gravitate towards the jobs that they're good at already, and we're gonna, when we talk about attributes, we'll talk about the skills and what they mechanically bring to the table. People gravitate towards certain roles because people like what they're good at. So, when you ask somebody, when you're hiring them, what is it you like about your job, they're going to tell you what they're good at. We tend to like what we're good at, and we tend to be good at what we like. So when building a structure, simply ask the person you hire. Look at the tasks here: which one do you want? Which one looks good to you? Which one do you think you would like? They will choose what they think they're good at in the beginning anyway. So in the beginning, when you're building a structure, and here's the key: before you make your first hire, this is why you have to have your plan, because we do something that we call sharing your vision with others. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Build a Better Organizational Chart Track Your Tasks Improve Cash Flow Scale Your Business - Pt. 3
09/30/2026
Carl-Gould-#70secondCEO-Build a Better Organizational Chart Track Your Tasks Improve Cash Flow Scale Your Business - Pt. 3
Build a Better Organizational Chart: Track Your Tasks, Improve Cash Flow & Scale Your Business - Pt. 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Once you have gone through this exercise, you will have done a number of things. First, you will have created all the job descriptions within the business because you've listed the tasks you went through and put your name next to each one. Soon you will change the name because your goal and your job thereafter, when working with your mirror and your strategic partner, is to fire yourself upward every quarter for the first 18 months. And that will get you to stage four in 18 months or less. It depends on how fast you keep firing yourself upward. Thereafter, fire yourself upward every quarter for another 18 months, and that will bring you to stage seven. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Build a Better Organizational Chart Track Your Tasks Improve Cash Flow Scale Your Business - Pt. 2
09/29/2026
Carl-Gould-#70secondCEO-Build a Better Organizational Chart Track Your Tasks Improve Cash Flow Scale Your Business - Pt. 2
Build a Better Organizational Chart: Track Your Tasks, Improve Cash Flow & Scale Your Business - Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. This is a surefire way to build your business structure because you will learn which tasks you can delegate and which you cannot, and soon you will start handing them off to other people. We'll organize those tasks later; for now, put them in your journal or notebook over the next two weeks. List those tasks and the time it takes to do them, and let me give you an example. You want to be very specific so I'll use the example of getting the mail you may write getting the mail and it takes 10 minutes, what I'd suggest that you do is write down walking to the post office to get the mail two minutes picking up the mail one minute sorting the mail three minutes handing the mail off to the appropriate person. Two minutes, answering my mail, eight minutes. There are five tasks there; list them separately, and put your name next to each one and how long it takes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Build a Better Organizational Chart Track Your Tasks Improve Cash Flow Scale Your Business - Pt. 1
09/28/2026
Carl-Gould-#70secondCEO-Build a Better Organizational Chart Track Your Tasks Improve Cash Flow Scale Your Business - Pt. 1
Build a Better Organizational Chart: Track Your Tasks, Improve Cash Flow & Scale Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. You'll notice as you look at the organizational chart, there's you on top, the CEO; you're the CEO of Me Incorporated. And on the left-hand side, as you look at your page, that's all the activities of the business that bring in customers and cash. That's the D and the I side of the organizational chart- anything that brings it in and on the right side is the S and C part of the organizational chart, and that's everything that keeps it in. So the dominant and income side brings it in and the systems and controls size–side. Make sure you keep it in the business and then along the bottom. There's one large box with a bunch of lines in it. Here's the assignment. For the next two weeks. Write down everything you do in brutal detail and be honest with yourself, write down every task that you do, and how long it takes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Set Smarter 90-Day Goals: Turn Continuous Improvement Into Measurable Business Growth - Pt. 2
09/25/2026
Carl-Gould-#70secondCEO-Set Smarter 90-Day Goals: Turn Continuous Improvement Into Measurable Business Growth - Pt. 2
Set Smarter 90-Day Goals: Turn Continuous Improvement Into Measurable Business Growth - Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Ah, 9 ½, great! What are we gonna do to make it a 10? Here’s what we got to do: bam... bam... bam... bam. Those are goals, and then when you double that, you would say, “we’re better podcasters.” You know what I mean? You know, so that’s how you would do it. So look, you gotta–so what most people don’t understand, or they don’t go through the process all the way through, is to differentiate between the category of improvement versus the actual task or activity that is symptomatic of the category of improvement. So, technical nerd coach speak. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Set Smarter 90-Day Goals: Turn Continuous Improvement Into Measurable Business Growth - Pt. 1
09/24/2026
Carl-Gould-#70secondCEO-Set Smarter 90-Day Goals: Turn Continuous Improvement Into Measurable Business Growth - Pt. 1
Set Smarter 90-Day Goals: Turn Continuous Improvement Into Measurable Business Growth - Pt. 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. 90-day goals that have–that are actual destinations, and then separate that from what we call categories of improvement or just the roles you play in your life. So, for example, it will be hard to imagine that you could do this, but imagine you set the goal to be a better podcaster- hard to imagine, like this guy is crazy, right? There’s no such thing like there’s a such quantifiable thing, it’s a category of improvement as long as you’re a podcaster, you’re gonna look to make a commental improvements so you would say “okay what would be the things that would be indicative of me being a better podcaster”, you’d say “alright let’s break down the podcast, we have out opening–we have our energy, we have our enthusiasm, we have our content, we have our opening, we have our middle our questioning, our follow up questioning, our banter back and forth and our close” so you would break it down and you would say okay how can we–and if you would to look each one of those and say on a scale of 1 to 10, 1 being low 10 being high, 10 being off the hook wow, right? What is each aspect of our podcast? And you would rank it. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Build Better Business Systems Create Predictable Processes Empower Your Team Scale Successfully
09/23/2026
Carl-Gould-#70secondCEO-Build Better Business Systems Create Predictable Processes Empower Your Team Scale Successfully
Build Better Business Systems: Create Predictable Processes, Empower Your Team & Scale Successfully Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system: an activity or group of activities you can remove yourself from. Now, remember way back when we were talking about the discovery process, and we said, "Every job has a personality." Every industry has a personality. Well, in your business, each job will start to assume its own personality. Systems, by their very nature, are predictable; they're consistent, they're reliable, they're scheduled, and they're very structured. That comes with a slower pace. The pace will slow a bit. Just as you were being patient with yourself in stage three, it's now time to be patient with others, meaning your staff. You need to stay the course. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Avoid Business Complacency: Strengthen Systems, Improve Cash Flow & Increase Company Value
09/22/2026
Carl-Gould-#70secondCEO-Avoid Business Complacency: Strengthen Systems, Improve Cash Flow & Increase Company Value
Avoid Business Complacency: Strengthen Systems, Improve Cash Flow & Increase Company Value Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Complacency and cruise control can happen here. It is a blind spot. It is a functional problem, but you need to get back to it right away. If you're having cash flow problems, if you're having net profit problems at this point, that's very dysfunctional. This is almost like a second honeymoon for the business. Strong systems, strong controls, cosmetic enhancements put you back in the forefront in your market; sales should increase simply by making that change. If you go back to the team that you built earlier on, we talked about having somebody who's an expert in business evaluations. What is a business worth? That is where one of your power tools will come in: evaluating the business. This is an add-on and a logical progression to the benchmarking that you've done. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Franchises Fail Stop Micromanaging Trust the System Scale Your Business
09/21/2026
Carl-Gould-#70secondCEO-Why Franchises Fail Stop Micromanaging Trust the System Scale Your Business
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now, what are some blind spots for stage five? And it's a bit of a paradox, because there really should be no blind spots at stage five. So let me discuss a bit of why franchises fail. Whether you bought one or built it to this point, the number one reason franchises fail is that owners deviate from the system. They don't follow through on the system. They refuse to let go of micromanaging their employees, whom they have trained and empowered and helped design the systems with. These are the areas you need to be very, very careful of because the personality and your disk graph for stage five, you'll notice that D part has come down a bit, you as the owner do not need to be driving everything you can let go. That will free up the systems to create incremental improvement in all areas. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-From Expert to Leader: How Delegation Team Building Structure Grow Your Business
09/18/2026
Carl-Gould-#70secondCEO-From Expert to Leader: How Delegation Team Building Structure Grow Your Business
From Expert to Leader: How Delegation, Team Building & Structure Grow Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. As you move into late stage two, you want to be an expert in your field; you want to be among the highest paid in your area; you want the highest acclaim or credentials in your particular field. You want to be known as the master in that area as you move into late stage two and stage three. Stage three is the synergy stage. And a sandbox is born. How do you know you're in stage three? You're in stage three because you just hired somebody else. A sandbox is born because you need to play nice with others in the sandbox. No throwing sand, no kicking dirt, no biting, no punching, no scratching. You need to play nice with others. You're going to focus on delegating, building that structure that we talked about, that organizational chart, you're going to train other people you're going to, you need to look and play nice with others. You need to be patient with yourself here. Very, very important. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Build a Stronger Business: Improve Product Quality Brand Credibility Customer Loyalty
09/17/2026
Carl-Gould-#70secondCEO-Build a Stronger Business: Improve Product Quality Brand Credibility Customer Loyalty
Build a Stronger Business: Improve Product Quality, Brand Credibility & Customer Loyalty Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And you also want to build the quality of your product and your service, build your credentials, and you're gonna have a minor focus on sales. You need to keep that cash coming in early on, especially. So you want the quality to go up, you want to build your core competency, and you can stay here forever. Every stage, by the way, has three trimesters. There's an early part of the stage, a mid part of the stage, and a late part of the stage. And I bring that up here because stage two is where most businesses reside. The Rolling Stones are in late stage two, a very mature part of the stage. In the early part of the stage, you focus on the quality of your product. If you just launched a pizzeria or a deli, you need to make sure you have the best food. So word gets around, and people come back. How much you discount or charge is less important than making a high-quality product. Then as you move into the mid part of the stage, you want to build your brand, your credentials, gather testimonials, continue to hone the quality of your product, your skills, your education, your credentials. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Design It Before You Build It The Power of Strategic Planning
09/16/2026
Carl-Gould-#70secondCEO-Design It Before You Build It The Power of Strategic Planning
Design It Before You Build It: The Power of Strategic Planning Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Stage one, the strategic planning stage. Whether you are a new business, a startup business, or an existing business that is seeking to launch a new product, a new division, or bring in a new brand to your product offerings, you need to either visit or revisit the strategic planning stage. This is an opportunity for you to formulate and create your vision and design your success because as we said before, at this stage, a dream is born, you are designing here, you're going to set the direction for your business or your product or your service then you are going to sell it and then create it later. We talked about the personal seat licenses where stadiums pre-sell their seats before the stadium has ever been built. Apple Computer pre-sold the iPhone very successfully. Ray Kroc and now franchisors around the world sell business concepts and business systems prior to them even being built. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both - Pt. 3
09/15/2026
Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both - Pt. 3
Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both - Pt. 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. In your personality, you have blind spots, and everyone does because no one person is all things to all people. Your business cannot have blind spots, if you have blind spots that’s where your competitors will pick you off and you will fail as a business, you will struggle mildly and if you're reading this book or listening to this audio you probably have one of those or more in your past. The average self-made millionaire has been at or in bankruptcy over three times in their career. You fail forward; one of your strongest attributes is your stick-to-itiveness. You don’t give up; you keep driving forward. It's what makes you so special. You don’t have to do it so hard every time, though; there is a way to have many businesses, buy them and sell them, and have them be very successful. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot Build a Stronger Business by Knowing Both - Pt. 2
09/14/2026
Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot Build a Stronger Business by Knowing Both - Pt. 2
Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both - Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So for example we’re making a lot of money that’s the I. and the C part of the business says “yes, we’re losing a lot, we’re not taking a lot home because we are making a lot of mistakes, we’re not collecting all the money, we’re not getting full value, had we just planned this up a little bit more, we could have charged more”. So, if you're strong in income you make your blind spot your controls, now if you're strong in controls, you have everything right, everything is perfect yet you may struggle in the area of sales because you need to let go. You need to let go of perfection and maybe go to business or turn the door, turn the light on, or open the door when things aren’t absolutely perfect. If you're providing a service, you can’t know everything about your client and everything about your product every second before you start the service. Your client and your customer base- you must go out there with things less than perfect. So, if you are high D you may struggle with the S part, if you're high S you may struggle with the high D part, if you're high I you may struggle with the high C part and if you're high C you may struggle with the high I part. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO
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Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both
09/11/2026
Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both
Understand your strengths & identify your weaknesses. It will build a stronger, healthier business. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. You're very strong at direction, you’ll struggle in the area of systems, it will be your blind spot. It’s not where you would normally gravitate towards. If you're strong in systems you may struggle in the area of big picture planet, you’ll focus on the smaller picture and won’t always nurture the big picture, if you're down to the bottom right hand corner and you’ll look at the income and interaction, remember that the salesman part of you. The salesperson within you that’s the marketer within you. The person that likes to interact with your marketplace and your customers; the diagonal to that, and if that is your strength, the diagonal to that in your blind spot will be controls. The high-influence and income part of you is the most trusting part of you and the most trusting part of the business. The controls are the compliant part of you that is the least trusting part of you. So, if you're really strong in income and interaction, you may struggle with controls. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Become the Expert They Can’t Afford Not to Hire
09/04/2026
Carl-Gould-#70secondCEO-Become the Expert They Can’t Afford Not to Hire
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value what you do, if they really value what you do, and if they have a need, they want to go with an expert. I had built a reputation as the guy who came in, banged out a job, and got the heck out of there. And we demanded that we had access to your property from 7 a.m. to 10 p.m. seven days a week. Really? Like you're going to be at my house on Sunday? You want the guarantee or not? Right? I guaranteed everyone who called me would get a proposal. My very first guarantee was that I'd return every phone call. That was my very first guarantee. And so I was overrun with leads, overrun with leads. I was the guy that would show up at your house 6.30 on a Sunday morning. (Hi there. I'm Carl, the landscaper you call. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You
09/03/2026
Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities that you can remove yourself from. Now, you remember way back when we were talking about the discovery process, and we said, Every job has a personality. Every industry has a personality. Well, in your business, each job is going to start to assume its own personality. Systems, by their very nature, are predictable, they're consistent, they're reliable, they're scheduled, and they're very structured. That comes with a slower pace. The pace will slow a bit; just as you were being patient with yourself in stage three, it's now time to be patient with others, meaning your staff. You need to stay the course. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Systems Slow the Pace—But Speed Up the Business
09/02/2026
Systems Slow the Pace—But Speed Up the Business
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities that you can remove yourself from. Now, you remember way back when we were talking about the discovery process, and we said, Every job has a personality. Every industry has a personality. Well, in your business, each job is going to start to assume its own personality. Systems, by their very nature, are predictable, they're consistent, they're reliable, they're scheduled, and they're very structured. That comes with a slower pace. The pace will slow a bit; just as you were being patient with yourself in stage three, it's now time to be patient with others, meaning your staff. You need to stay the course. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Turn Customer Complaints Into Your Biggest Competitive Advantage
09/01/2026
Turn Customer Complaints Into Your Biggest Competitive Advantage
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right now to write down what the top five complaints are about your industry- maybe not about you as a company, maybe you as a company, but maybe not- about your industry? So how would you know that? So think of a customer- a negative customer- customers. Now add what’s going on in their life right now that makes calling you a must. What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don’t mean life and death but its an origin. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Discover Your Business Personality: Muddy Fish or a Clean Fish?
08/31/2026
Discover Your Business Personality: Muddy Fish or a Clean Fish?
Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. You’re results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business. Or are you a clean fish? You like the water clean. You like systems, processes, predictability, consistency, and high quality. You're not necessarily the front-of-the-house person like those muddy fish. You're more a back-of-the-house person, a clean fish. You like things well planned out, very systematic, so you can be very predictable and deliver consistent high-quality results. Which one are you doing? Because you will find that there are pros and cons to both. Muddy fish, you are usually great at the front of the house; clean fish, you are at the back of the house. Which one are you? I want to hear it. Like, follow, and subscribe to the podcast and comment: are you a clean fish or are you a muddy fish? This is Carl Gould, and this is your #70secondCEO.
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