Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO-No Seminar Teaches You What to Do After You Hit Your Goals
04/17/2026
Carl-Gould-#70secondCEO-No Seminar Teaches You What to Do After You Hit Your Goals
No Seminar Teaches You What to Do After You Hit Your Goals Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And you don't wait until you sell, but a lot of people do, unfortunately. All the seminars are about how to get my goals. You know, how do I pursue a goal? Well, nobody told you what to do when you get them. You know, how many times... The easiest way to see this is to see it in sport every single day. It won't matter. Pick your sport. One team gets out to a big lead, and then what happens? And they're like, I go into the prevent defense, or I get complacent or I put in the wrong people. Because no one told you what to do with a big lead. And then the announcers are like, oh, they're going to pull their players. We should rest them now. No, no, you keep doing what got you the lead when you have a lead. Because if you do that, your lead will expand, and then no one will catch you. But what do they do? They forget themselves when they get a lead and the other team catches right up. And you're like, how do they let that happen? I mean, it happens every day because there is no class to what do you do when I get my goals? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-When You've Built Yourself Out of a Job
04/16/2026
Carl-Gould-#70secondCEO-When You've Built Yourself Out of a Job
When You’ve Built Yourself Out of a Job Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One of the things I learned very early on in my coaching training and when I, I started out my career as a life coach. One of the first things that we learned was that the two top areas of distress you will deal with the client is number two, which is I have a goal. I know what the goal is. I just don't know how to get there, you know, and I need help and I lack the strategy and, you know, maybe the education or the attributes, or there's something that's missing. Help me fill the blanks. And, you know, and that's the number two distress. The number one distress is answering the question. Now what? So I've hit my goals. I've gotten the things that I set out to get, but I now don't know what to do with myself. That's the number one distress. And so what we need to do is we need to step back from the business for a moment and create their life plan because the business, as you said, is tied to their identity. It's tied to their feeling of self-worth. You know, what do you need me for now? Well, in the business, maybe nothing, or in the business, maybe just your insights and your history, some legacy knowledge, but no, we don't need you for the business. Why? Not because you're not needed. It's because you trained us really well. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-I Accept Your Resignation
04/15/2026
Carl-Gould-#70secondCEO-I Accept Your Resignation
I Accept Your Resignation Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. As an owner, not everybody's going to come with you and they don't want to. So stop trying to drag them along. Get used to this. I know it's hard, Ed, and you and I talk about this. It's a hard expression to say as an owner. You don't like to say it, but when somebody's giving you the, I think it's time to go, just say this. I accept your resignation. I accept your, and like some of them out there are like, no, take it out, right? Just let them go. They don't want to be here. And they probably stayed longer because of their lawyer, but they're miserable. Let them go. Tell them we're a better company for you being here. Let's stay friends. I'll still invite you over for Thanksgiving. You can come to the company picnic, but let's go. Well, we got to get you another job somewhere else because you hate it here, you know, and they'll be all the happier, but just have the expectation that people are going to serve you for a window of time. They are not going to serve you after that. And then it's time to move on. I know it's hard because you build trust and relationship and loyalty and all that, and that's all still present, but they're just not ready for the job anymore. And they don't want to be there. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-To Grow and Scale Commitment Is Non-Negotiable
04/14/2026
Carl-Gould-#70secondCEO-To Grow and Scale Commitment Is Non-Negotiable
To Grow and Scale, Commitment Is Non-Negotiable Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. A lifestyle business, convenience and comfort will be the champion. And so they'll come back, and they'll say, ah, this growth is uncomfortable. You need to be committed if you're going to grow and scale. It's one of the world's greatest challenges, and it's almost one of the world's greatest rewards. If you can get a business to scale, you are unfairly and exponentially rewarded because you're in the top 4% of all businesses. You get the 10 million or more, you're less; it's less than 1% of businesses on the planet are over 10 million in US equivalent, $10 million. So you are unfairly rewarded if you get the $10 million or more and you know, you get market share, you don't always deserve and you get, you know, you get the benefit of the doubt when you don't always deserve, and you know, your brand kicks in and all those things, but you gotta be committed. And there's, you know, it's a graveyard between one and 10 million because you've gotten to that point and you figure, okay, and I'm like, no, no, it's time to turn the jets on again. There's no jet back there. There wasn't before, but that was 20 years ago. So it's, I do feel for business owners because they really, really thought they, once they got to a certain point, they can coast and they realize that you don't always have to work harder, but you do have to be more clever. You have to have intellectual property. Your how has to be as compelling as your why, you know, how you do things, your secret sauce, your differentiation. There are elements that you need to put in place or you're simply another me to a business that can be ripped off way too easily. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-You Can Always Out Hustle Somebody
04/13/2026
Carl-Gould-#70secondCEO-You Can Always Out Hustle Somebody
You Can Always Out Hustle Somebody Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That's why business in many ways, especially in the entrepreneurial world, I love it so much because you really do get out what you put in and you can out-hustle somebody. They can be better at what you do, but you could beat them on that day because I can get to that networking event five minutes before you, I can stay 10 minutes later. I can get that extra business card. I can get you, you know, and there's always someone who's watching you that says, Hmm, I think I could do it a little better. I can automate this. I can add a system there. I can put a little tweak on it, and I can do an end around, and I can get you. So we hear that all the time. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Comfort Over Commitment
04/10/2026
Carl-Gould-#70secondCEO-Comfort Over Commitment
Comfort Over Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the lifestyle business and in many businesses, convenience wins out over commitment. You know, comfort wins out over commitment. Growth is insanely hard. It's relentless. And I get, this is the question I get all the time. So I get a client, a CEO, and they're 40 plus, which means they've been at this 10 years or more. And at some point, cause they're always embarrassed to ask some point, they'll pull me aside and they'll say, um, um, when does it get easier? Like, when does it, like, I've been at this a decade. I've been at this for 20 years. I've been doing this stuff. Like at what point do, uh, does, do my close rates go up? Do the leads, like, does the brand kick in and people come to us, and I'm like, oh, you want the date? I got it. I said, never, never. I said, it doesn't get any easier. This is a competitive sport, you know, and everyone's out for your job, and it becomes more and more sophisticated and complicated to get the same result going forward. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-A Non-Family CEO Might Be the Healthiest Hire You Make
04/09/2026
Carl-Gould-#70secondCEO-A Non-Family CEO Might Be the Healthiest Hire You Make
A Non-Family CEO Might Be the Healthiest Hire You Make Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Best of all worlds, if that's the case. If you can get that CEO to take the job because they, in all seriousness, they'll come in and if they're a pro, they've been through situations like this, and they kind of know family dynamics. But if you can get that person who knows the dynamics and can come in and run the business, it's the best of all worlds because they're emotionally neutral. They don't get caught up in the Thanksgiving day baggage, the Easter or Hanukkah or family dinners. And they'll be invited to the barbecue now and again, but they're optional, they're not mandatory and they can be a good voice of reason. And so from that standpoint, that's a very healthy hire. That's a really good point. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-You Cant Be Both President and CEO
04/08/2026
Carl-Gould-#70secondCEO-You Cant Be Both President and CEO
You Can’t Be Both President and CEO Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I love this, when I see this in email signatures and I tell my clients, I'm like, you gotta stop this because it shows you don't know what the role is. I love it when a small business owner says, I'm president, CEO, and founder. I said, those are two different, like the president and CEO are two totally different jobs. I said, the CEO is much more of the ambassador, sovereign, face of the company role. President is a lot more tactical. So if you're gonna be CEO, and there's no way around that, then let's hire a president. Let's hire a president, they'll run the day-to-day or make them COO or VP of ops or something along those lines, GM, managing director, managing partner, something along those lines. But get somebody in here who knows how to run the business because you can. And that's a hard pill to swallow, but if they're bringing in somebody to give them guidance, there's a part of them that knows it's true. They just don't know how to exit gracefully with dignity and also reassure the company that they're on a good trajectory. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Chances Your Kids Want The Family Business Is Low
04/07/2026
Carl-Gould-#70secondCEO-The Chances Your Kids Want The Family Business Is Low
The Chances Your Kids Want The Family Business Is Low Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Conversation with a good friend recently, well, a few years ago. He was talking about his three sons and two, these two are coming into the business. And I had met the two, I'd never met the third, and I said, about the second, I said, there is zero chance he will come into the business. Zero. He's like, oh no, I've already talked to him and we've assigned him a role. I said, he's saying yes to appease his dad and his mom, but he will do it. And I said, I guarantee, I said, this one is so easy. There is no chance he wants part of this business. And it's got nothing to do with anything else, but he's just not passionate about it. And his interests lie in other areas, and it's just never gonna be this business. And that was a hard pill to swallow because the parents forever were positioning this business as a legacy multi-generation business, and as more options for what you can do in your life evolve, like, I hate to say it, but when you and I were younger, there weren't as many options. And there were like 10 things you could be. Well, today, there's 10 things you can be today. Tomorrow, there are 10 more things you can be or do. So, with technology and remote working, I mean, forget it. There's so many varied interests. The chances that your kids want your business is really low. It's really low. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-In Family Businesses Roles Are Assigned by Convenience
04/06/2026
Carl-Gould-#70secondCEO-In Family Businesses Roles Are Assigned by Convenience
In Family Businesses, Roles Are Assigned by Convenience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In family-run businesses, we assign a role based on convenience or need, not talent and skill, and propensity for the job. And so, you know, we make people managers when they're not really managers. We put people in certain parts of the business because that's the opening that is there. And you do your best to try to match the, you know, some skillset to what they're doing. In that dynamic, it's more important that the person has a job and is busy than they can do the job, at least, you know, for the family survival, if you will. And so it's oftentimes very mismatched who's working in the business and where. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-You Can Hustle to $3–5 Million — Then What? Pt. 2
04/03/2026
Carl-Gould-70secondCEO-You Can Hustle to $3–5 Million — Then What? Pt. 2
You Can Hustle to $3–5 Million — Then What? Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pinch point in that three to five million dollar range, where having a bunch of generalists, nobody knows marketing well enough to know how to do Google Ads. Nobody knows logistics well enough to get the best trucking and rates other than just calling around like, how much will you be, how much will you, no. They don't know how to synchronize routes and points of origin. It's not point of destination, it's the point of origin that almost always reduces your shipping. So they don't know a lot of these things and they're scrambling, and they're generalists in almost all areas, so that means there are challenges in almost all areas. So all of us being entrepreneurial and scrappy, while those are good attributes, they're not good techniques when you get to three to five million. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- You Can Hustle to $3–5 Million — Then What?
04/02/2026
Carl-Gould-#70secondCEO- You Can Hustle to $3–5 Million — Then What?
You Can Hustle to $3–5 Million — Then What? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now this is common in all businesses, not just family business. And here's part of what the challenge is, but I'll take family business for starters. Two family members get together and say, let's do it, whatever it is. Let's do it. We're on, game on. And like every business, we all start out as generalists in the business. We wear multiple hats. Well, you're pretty good with people, and you're in marketing. I'm pretty good with numbers. I'll take finance. Great. But who's going to move the pallets in the warehouse? Well, what's wrong with your arms and legs? That'll be both of us. Right? And so we wear multiple hats and then you can hustle your way to three to 5 million in almost any business. And just by sheer grit and determination, get there and listen, three to $5 million is nothing to sneeze at. That's you're in the top 4% of all businesses worldwide. That's a lot to be proud of. But you realize that you hit a wall pretty easily because there's only so much of you to go around and what was working for you when you had $250,000 in revenue, as opposed to 4.5 million in revenue, that's where you're getting stuck because you now need specialists. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Real Reason Youre Not Scaling Pt. 2
04/01/2026
Carl-Gould-#70secondCEO-The Real Reason Youre Not Scaling Pt. 2
The Real Reason You’re Not Scaling Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I am of the belief that if somebody in your organization is not performing, to start with, it's not their fault. It's your fault as the leader. I would say, listen, first things first, let's take 100% responsibility for the performance of our team. If they're not performing, let's assume it's us, we haven't given them the tools, we haven't given them the resources, we haven't given them the coaching or mentoring in order to be successful. So first things first, let's look in the mirror and what do we need to provide them in order to be successful? And then let's put those things in place so that way there's no excuse later and it truly is their responsibility. So that's the first place I'll start. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Real Reason You're Not Scaling
03/31/2026
Carl-Gould-#70secondCEO-The Real Reason You're Not Scaling
The Real Reason You’re Not Scaling Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So they bring me in and they say, all right, we want to grow. We want to go to the next level. That's code for there are issues internally. Either there's some internal strife, or there's a partnership issue, or there's somebody who no longer aligns with the goals and there's just nothing you could do about it. You know, at this point, I've dealt with it so many times. First off, I remind the client that everything's confidential. I said, look, we could talk freely and then I'll just say, all right, who's the issue? Who are we talking about? Who are we talking about specifically? And sometimes the owner will, and the owner will say, well, it's me. I'm the bottleneck. Okay. And that's fair enough because most owners become a bottleneck at some point or another. It doesn't mean they're the whole problem there, but they'll say, you know, I've got somebody about to come into the business or I bought somebody into the business, and we had some initial vision, but it's not really working out. There will be some family dynamic or some personal dynamic that is no longer viable or aligned. So we have to learn that right away. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Family Business: Great Idea Tough Reality
03/30/2026
Carl-Gould-#70secondCEO-Family Business: Great Idea Tough Reality
Family Business: Great Idea, Tough Reality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Interestingly enough, even though there might not be blood in every family, blood family in every business, almost every business has some family dynamic. Here's the first thing that changes. Now one, you know, it's on paper. It's a great idea to work with your family. Who else would you want to support? Who else would you want to be around all the time? And you say, wow, wouldn't this be amazing? We can have this legacy business, and we can all be around each other all the time. Wouldn't that be great? You know, and it's great right up until it's not. And well, one of the things that changes immediately is accountability, right? It's the first thing that is sacrificed. You can't, I'm sorry. You're not going to Thanksgiving dinner and singing Kumbaya and then holding somebody accountable the next Monday. On the sales meeting, because they didn't make as many calls. You're not going to punish them financially because of it. It's simply, it's just almost never works. And so a family-run business really struggles with accountability at first and foremost. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Consistency Closes Deals
03/27/2026
Carl-Gould-#70secondCEO-Consistency Closes Deals
Consistency Closes Deals Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In business, if you tell me you wanna work with me, here are my rules to the game. Once you say I wanna work with you, I have my team, we'll follow up with you every single week, every week. And we will offer you three times to talk and then I'll always have my calendly link. If you miss those three times, you will get an email the next week. Sorry you couldn't make it last week, here are my times for this coming week, also my calendly link, can't wait to connect. You miss it three times, then we make a phone call. Hey, is everything all right? And every time we send an email, we back it up with a text. I also wanna find out, are you a call person, are you a text person, or are you an email person? What is your preferred? And so if I email you and then I send you a text and you reply to the text, it's gonna be a text. But I'm doing every, I'm doing it each week, right? What I've learned over the years is people don't say, stop it, you're bothering me. They tend to say, wow, you're doing a great job, I really appreciate all the work you're doing, we're just not ready. And what I'll say is, what would you like the next steps to be? Can we talk next year, can we talk in the fall, can we talk in the summer? Absolutely, and when they find out that I really care and I will respect those boundaries, they'll tell me what's going on. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Maintain the Conversation
03/26/2026
Carl-Gould-#70secondCEO-Maintain the Conversation
Maintain the Conversation Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't mind when somebody says, here's my timeframe, let's meet the timeframe. I have clients today, I have franchisees today, I have deals today, that took two years to just date. Year one, they weren't ready. In a past life, guys, I used to build log homes as a custom home builder. Yeah, you heard me. All of you get rich in your niche, people. I built log homes in New Jersey for a decade. So, you want a specialized niche, I got one for you. But people used to come to me. I used to do this one trade show in New Jersey that was very popular. It was called the Sussex County Farm and Horse Show. Used to generate about 250,000 people to it over 10 days. I had a log home construction company. I used to exhibit every year. And I'd have people come in year one, and they're like, I'm looking at the land. Year two would be like, I think I got my model. Year three, it's like all the finishing and soft goods. Carl, I think I'm ready. And I'd be like, really? I didn't think I was gonna live long enough, but okay. You've got, you know, it took you three years, but we got here, right? I used to do half million to a million dollars a year out of that show. And there were some people who would walk in with their file, like I'm good to go, I got the land ready to rock and roll, cool. And then every year it would be, I'm ready, finally. You know, I had this one family that used to come in every year. The guy used to bring his family like, hey, this is the guy that's gonna build our house. And I'm like, Jeff, you know, if we live long enough, like, when are we gonna get there? But I just maintained the conversation. And my big thing was, what would you like the next steps to be? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-What would you like the next step to be
03/25/2026
Carl-Gould-#70secondCEO-What would you like the next step to be
What would you like the next step to be? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Hi Bob, hi Jane, hi Janie, hi Joey, hi Jimmy. All right, hope you had a great holiday season. As we're entering the new year, many of my clients are revisiting their goals that they paused in December. Okay, I'm sure your prospects can relate. I have found the last sentence is a very, very good one that will help understand where your client is at any given time. And here it is. What would you like the next steps to be? Now they know what that means. In our working together, you know, Kirk, are you still looking at that same concept? And are you still looking at multi-unit? And are you still looking to have this as part of your 2026 goals? If somebody comes back to me and says, you know, Carl, I'd like to talk about this in September of next year. Q1, Q2, I'm not going to do anything. I'm going to start thinking about it in Q3. Let's talk in September. I'll be ready to go then. I'll put that right in my CRM and say, okay, that's totally cool. Kirk, let's talk in September. I don't mind people doing that. Now, could they just be pushing me off? They could be. But if they're a client or a deal later, they're already draining my resources.Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Alignment Creates Opportunity
03/24/2026
Carl-Gould-#70secondCEO-Alignment Creates Opportunity
Alignment Creates Opportunity Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 24 conversations with concepts, where you're saying, how can we work together better? What can we do more to align? I wanna hear about what's going on with you guys and how we can work together. We have found that if you have 24 meaningful and some sort of cadence of conversation, once a month, once a quarter, twice a year, I see you at these four events. However it goes, that you tend to get one referral per month, per brand. What does that mean? Somebody says, you'll get a call from somebody that says, hey, we found somebody that I think is good, but they're not a good match for us. What else you got? Yeah. Have you called a franchisor and said, what do you do with all your dead leads? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-High-Level Prospects Dont Keep Bankers Hours
03/23/2026
Carl-Gould-#70secondCEO-High-Level Prospects Dont Keep Bankers Hours
High-Level Prospects Don’t Keep Banker’s Hours Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. My business consulting services, I text my prospects before 7 a.m. Why? Because they're up and they're on their phone. And I had to reschedule somebody that I'm supposed to meet with tomorrow, and he said, and they always say the same thing, I don't normally like to do this, Carl, but I'm available Saturday if you want. So I have a couple of calls on Saturday. My point is, use personalized check-in, right? And if you've got somebody right now on your list that's a business owner, they think about this sort of thing in non-traditional hours. Right now, they're busy. And I'm not saying don't call them during the day. Of course you do that. If I could, I would try to get them before the day started. And I would call on Saturday, and I have long stopped pretending that Sunday's off limits. So I will call and text because I know that they're on their phones. I know what they're thinking about. I know they're thinking about their year. Now's the time, okay? I love the holidays. People always say to me, I can never get to these decision makers. I know where they are, off hours. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stop Selling on a Bankers Schedule
03/20/2026
Carl-Gould-#70secondCEO-Stop Selling on a Bankers Schedule
Stop Selling on a Banker’s Schedule Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Until they tell you to stop, contact them every week. we were kind of planning out our calendar. And I said, block off Wednesday night through Sunday night, Thanksgiving weekend. And she said, okay, that's fine. And so as we're getting close, I have a nine hour day on Friday. So even though I blocked out the day, my assistant said, hey, can you talk to so and so about this? Can you talk to so and so about that? This one's interested in this. And I kept saying like, well, you know, that's supposed to be a day off for me. Well, you know, that's supposed to be a day off for me. You know, I'm not supposed to be doing that on that day. My day starts at 7 am and it ends about 530, right? And I've got an hour break here and a little bit of break there. But I started out with a day that was supposed to be open to a day that's full. Why? Because business owners work non-traditional hours. If you have a multi-unit person that you're talking to, if you've got somebody who's a business owner, I guarantee you, you can get them on a week like this. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Position Yourself Before They Position You Pt 2
03/19/2026
Carl-Gould-#70secondCEO-Position Yourself Before They Position You Pt 2
Position Yourself Before They Position You Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. But I would be telling them, here are my goals, right? So for example, one of the techniques that I'll do is I will take essentially personal responsibility either for a brand or a territory, and I would say, listen, there are a few brands that I work with very, very closely, ABC, DEF, and GHI. And I want to really help them with their launch, or with their Northeast expansion or with their non-traditionals that they just introduced. And I'm going out to the people that I think would be a good match. You're among the first that I'm contacting. So that could be a nice reset message. I'm looking to work with this kind of person. I've got these kinds of goals. I'm working with these sorts of brands and here are their goals. So I'm looking at people who want to partner in that. You are among my first calls, okay? Now, based on our categories, if we believe they are a client or deal now, we want to be talking to them every week. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Position Yourself Before They Position You
03/18/2026
Carl-Gould-#70secondCEO-Position Yourself Before They Position You
Position Yourself Before They Position You Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That you position yourself with your prospects, What I would be doing is I would be going out to our prospects as you're engaging with them and letting them know what your goals are for the coming year. Let them know what you'll be doing differently in the coming year and how they can be part of it. So, for example, I'm committed to hitting a goal of one deal per quarter. I believe in the franchising world the average sales cycle is 105 days. So that means theoretically you would have, on the last week of a quarter, if you were to bring in a lead, that would close by the end of the following quarter on average. I know some go quick. I know some take a while. I just sold two units of a franchise company within 60 days. The buyer was very ready and the deal went through very quickly. So that was very nice. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Is It Really a Deal Yet pt 2
03/17/2026
Carl-Gould-#70secondCEO-Is It Really a Deal Yet pt 2
Is It Really a Deal Yet? Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Are the ones that are going to close. Maybe they're doing this to educate themselves on the process. It's all good. It's just they are going to drain our resources. And we want to be very, very careful not to spend too much time with client laters. Client laters and deals later, they take a lot of resources. So what do we want to do? We want to focus most of our energy on the deal now people. The deal now is that we should be speaking to just about every week. We should be sending them gifts. Have you guys read the book Giftology by John Rulon? If you haven't, check it out. It's a really good book. It's how using gifting is a way to build. It's good for nurturing existing clients. And it's also good for winning new ones. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Is It Really a Deal Yet
03/16/2026
Carl-Gould-#70secondCEO-Is It Really a Deal Yet
Is It Really a Deal Yet? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Is categorize who it is in our pipeline that we're speaking with. or a deal now, meaning somebody is engaged, they're talking, they're going to all the steps, they're asking all the right questions, they are liquid, they are rolling over their 401k into an entity that can fund a deal, they are applying to the SBA, they're taking all the steps and they're making all the moves that are indicative of somebody that's serious and that is moving forward. I call that person a client now, or in your case, a deal now. There's either a deal now or everybody else goes into the deal later bucket. Okay, here's the mistake we all make. Mike doesn't make this mistake, but Scott does, I'm sure of it. I'm kidding. So here's a mistake that we make as salespeople. We think if we're at least talking to them, we're in the game. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Now Is the Time to Raise Your Prices
03/13/2026
Carl-Gould-#70secondCEO-Why Now Is the Time to Raise Your Prices
Why Now Is the Time to Raise Your Prices Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your good clients expect your prices to go up. So put them up, right? And I get you might have a certain cadence to it, but I would encourage you all, and if you wanna talk offline about how to do it, I'm happy to do it, but I would encourage you guys today, look at what segment of clientele or what segment of services or what segment of product and raise those prices today. I don't care if you just did them in September or January 1, whatever. Wherever you think you can raise your prices, raise them. Because if you're not getting the yes, but, you have not gotten to where your clientele is willing to, the upper end of where they're willing to pay. So I'd highly recommend that you guys do that. OK? All right? And so just keep asking the question. Get with your team. If we raise it 1%, a supermarket can raise it a quarter of a point. can go from 1.3 of assets under management to 1.6 or 1.4. Whatever it is for you, look at where you can raise it and raise it, right? Because you will get to the place where you'll have your best clients, and you'll use pricing as a qualifier and you'll start to differentiate, here's why it matters. During volatile economic times, buyers defer to experts. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Progress Beats Perfection
03/12/2026
Carl-Gould-#70secondCEO-Progress Beats Perfection
Progress Beats Perfection Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Or in business history, have you been rewarded for just trying, right? So more than ever, we–we have the opportunity to just get out there and be (unclear follows), right? Not only is it okay that you make a mistake, but it's actually rewarded when you do, because you're not perfect, right? Social Media for the most part, is the highlight reel is like, you know, when you see somebody at a networking event, how's it going? Good, busy, busy, yeah busy, so the family likes everything's pretty good, we're really good, that social media. So somebody's actually authentic enough to say, Hey, I tried this didn't work well, that was because what I–I try never to do that again, more and more, they're rewarded for it. So we live in an age where performance is rewarded almost as much as the result. Now you're highly skilled people. I mean, think about it. If you tried something three times, you're likely to get it right. If I gave you five times or 20 times to get something right? Do you think you'd get it right? I've even told you what it is and you still like, give me 20 I'll get it, right? You're too skilled not to get this stuff, right? So it's not like you're gonna be fumbling your way through social media for the next year. You might get it wrong or not perfect, like two or three times then you're like, alright, everybody, hey everybody, check it out. Nail it, right? And you're going to show the result. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Why Letting Go Is the Hardest Part of Growth
03/11/2026
Carl-Gould-70secondCEO-Why Letting Go Is the Hardest Part of Growth
Why Letting Go Is the Hardest Part of Growth Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I was just reading an interview, an old interview with Bill Gates where he said in the early days of microsoft he--he wrote all the code and then when they bought in coders, he had to sign off on all the code before it went out and then they bought in Steve Ballmer and Steve was like Bill does anything happening that’s it, you’re not doing that anymore and--but Bill Gates had a hard time letting go of the coding because that was his area of competency, right? And so it’s usually the main problem tends to be the founder because we got off the ground and we prove our concept based on the founder’s drive but now we’ve got to--we’ve got to let go of that, let the next generation take over. This is very very common in family-run businesses, where parent(s) won’t let go, and so a family can’t scale and have it grow beyond--have it grow beyond what the founder first envisioned and they hold on to the point where their family members are scattered. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Schedule It or It Disappears Part 2
03/10/2026
Carl-Gould-#70secondCEO-Schedule It or It Disappears Part 2
Schedule It or It Disappears Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Sometimes when you’re in the jar, you can’t read the label, alright, so I know it sounds silly, but we’re out here reading the label for you. Ok, so do yourselves the favor of holding each other to getting it on your calendar. So, if we wrote November 1st, 2023 at 12 oclock put it in your calendar as an appointment and invite the person you’re doing it with to that appointment, that’s our weekly meeting to talk about PTO approvals, so this is our weekly meeting, if I have to send a marketing budget draft to somebody, make an appointment with that person, on that moment I’m going to send it. That’s when we’re going to have that meeting. So, you know you have the right action item if you can put it into your phone as an appointment. When we talk about leveraging technology later, whoever is in that session, we’re going to talk about how to use your calendar as your ops manual. The calendar, the old thinking that that’s my appointment calendar. That is like so last week, we’re not doing that anymore, it’s your ops manual. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Schedule It or It Disappears Part 1
03/09/2026
Carl-Gould-#70secondCEO-Schedule It or It Disappears Part 1
Schedule It or It Disappears Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. This is the one thing, the main thing that trips up your progress is scheduling conflicts. That’s why we developed the Annual Milestones Planning the way we do. Where you put it on the wall, and you step back and you’re like, you’re going to do that? At the same time, we’re doing that? That sounds crazy! That’s just a macro example of how you’re not managing the resources. This is just a micro example, alright? So, absolutely have your device with you, go to that time, if it’s November 1st on this day, make sure there’s nothing else going on. I guarantee for a number of you, you’re going to find out there’s a scheduling conflict. I want to spend more time with my family, cool! What time’s your family home? Oh, 4-6. I want to hit the gym, got to go to that class, what time’s the class? 5 o'clock….You see a problem? No, put it on your calendar...oh, right...oh, ok, so, unless we make you do it, one of them is just going to fall off. Well, I can’t do that because that’s right in the middle of family time. Well, did you think about putting it on in the morning? That’s a good one, good one. Good one, 5, yeah, got a lot of time in the morning. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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