Carl Gould #70secondCEO

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!

Carl-Gould-#70secondCEO-We Create a World Around us that Matches How we Define Ourselves 07/30/2025

Carl-Gould-#70secondCEO-Someone Else Believed in me 07/29/2025

Carl-Gould-#70secondCEO-People Follow Certainty 07/28/2025

Carl-Gould-#70secondCEO-Communicate Trust Respect through body language 07/25/2025

Carl-Gould-#70secondCEO-Trust Respect 07/24/2025

Carl-Gould-#70secondCEO-Do you hold the credentials for the job you perform 07/23/2025

Carl-Gould-#70secondCEO-Can you handle the task at hand 07/22/2025

Carl-Gould-#70secondCEO-Remove the Barriers 07/21/2025

Carl-Gould-#70secondCEO-Unlocking Opportunities with Yes Pt. 2 07/18/2025

Carl-Gould-#70secondCEO-Unlocking Opportunities with Yes 07/17/2025

Carl-Gould-#70secondCEO-Whose goals or interests matter 07/16/2025

Carl-Gould-#70secondCEO-Different Minds Different Wires 07/15/2025

Carl-Gould-#70secondCEO-The Safety Net of Strong Rapport 07/14/2025

Carl-Gould-#70secondCEO-The Power of Rapport Why It Matters in Business 07/11/2025

Carl-Gould-#70secondCEO-Meet Them Where They Are. Pt 2 07/10/2025

Carl-Gould-#70secondCEO-Meet Them Where They Are. Pt 1 07/09/2025

Carl-Gould-#70secondCEO-Own the Bid How Acquisitions Can Double Your Chances to Win 07/08/2025

Carl-Gould-#70secondCEO-Strategic Alliance Partnerships: Multiply Your Growth Through Cross-Promotion 07/07/2025

Carl-Gould-#70secondCEO-Strategic Alliance Partnerships: Multiply Your Growth Through Cross-Promotion Summary: In this #70secondCEO episode, Carl Gould introduces the power of S-A-P growth—Strategic Alliance Partnerships. He explains how actively cross-promoting complementary, non-competing services to shared ideal clients can accelerate growth. By referring trusted partners like a carpet cleaner promoting a gutter cleaner (and vice versa), both businesses gain credibility and access to pre-qualified customers. It's a smart, low-cost growth strategy based on mutual benefit and client trust. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Next area to look at S-A-P growth, Strategic Alliance Partnership growth. This is a slightly different strategy, what you're going do is active cross promoting of complementary services to similar ideal client avatars. What does all that mean? Active cross promoting means I find another company that services a similar client (hey Rob) we have the same ideal client, homeowner, dentist, doctors office you name it but we have non-competing products. Maybe I’m a gutter cleaner and you're a carpet cleaner. So if I’m a gutter cleaner, I’m gonna write a letter to all of my clients and say “hey I know Bob’s gutter cleaning they’re fantastic”. I clean the carpets, he cleans the gutters. If you're in the market for somebody for somebody that does that I vetted them they're really good and they’re gonna give you a special price just because you're a client of mine, thank you for being my customer. They’re gonna do the same thing “hey you should see Carl’s service” they’re non competitive and because the referral comes from a trusted resource they are likely to trust the referred. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO. /episode/index/show/carlgould/id/36853505

Carl-Gould-#70secondCEO-Stop Discounting Charge Like the Expert You Are 07/04/2025

Carl-Gould-70secondCEO-Why Every Business Needs a "Whole Enchilada Offer" Even If No One Buys It 07/03/2025

Carl-Gould-70secondCEO-Why Every Business Needs a "Whole Enchilada Offer" Even If No One Buys It Summary: In this episode of #70secondCEO, Carl Gould explains why your business must have a top-tier, premium-level offering—regardless of whether anyone ever buys it. This “McDaddy” or white-glove service elevates your brand, creates perceived value, and acts as a powerful marketing tool. Carl walks you through how to price it (hint: double it... twice) and how it influences customer perception just like a luxury car displayed under spotlights in a showroom. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, here’s what you need in your business. Whether somebody buys it or not you NEED to offer a VIP, or exclusive or premium service, or white glove treatment, concierge or McDaddy, or the whole enchilada. Whatever you want to term it. But you need that platinum, titanium offering where it’s the highest level engagement with your company. How do you know what to charge? Take your current fee, cross a line through it, take that number, cross a line through that, double that number! So, you double it, and then you double it again and you bundle products, services and bonuses and perks that to your clientele would make that price seem reasonable. That’s when you know you have a high enough price offering. Think about it, you walk into the showroom of an automobile dealership. What car do they have in the middle of the showroom , behind velvet ropes with the spotlights on it? Right, their most expensive car, which nobody ever buys. Why do they put it in the middle of the showroom? Because they know it will attract you into the showroom, you will be convinced the brand is worthwhile and then you’ll go buy something else off the menu. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO. /episode/index/show/carlgould/id/36853365

Carl-Gould-#70secondCEO-The First Rule of the Obnoxious Offer: Stop Loving Your Product and Start Loving Your Customer 07/02/2025

Carl-Gould-#70secondCEO-The First Rule of the Obnoxious Offer: Stop Loving Your Product and Start Loving Your Customer Summary: In this episode of #70secondCEO, Carl Gould challenges business owners to shift their focus from product obsession to customer connection. Success isn’t just about what you sell—it’s about how your brand makes people feel. Learn the first lesson of crafting an "obnoxious offer" and why understanding your customer's values, experiences, and perceptions is more important than the utility of your product. Whether it’s a luxury watch or a smartphone, people buy for more than function—they buy for meaning. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Because people place value on the intangibles and they place value on some of the other benefits and features that these brands offer. And they are luxury brands for a reason because they are brilliant at (they are brilliant at) connecting with their customer and having a great customer experience. And that’s a lot of why they are so successful at doing that. So I need to warn you, here’s the first lesson in the obnoxious offer, ok? Many of you are too in love with your product or service. You’re too emotionally connected to it, and you feel that’s the main reason why people are doing it for the utility of the product. Well that’s not always the case, remember? A watch is more than a time-piece, it’s jewelry, it’s a status symbol. The phone is no longer a phone, try calling your kids you’ll find out a phone is not a phone! Because they don’t answer and they don’t call you back. Right? So, hey Dad I’m busy on my device, no I called you on your phone, no that’s not a phone, it's a device. I got it, ok. So, what I want you to do is think a little bit differently. Fall in love with your customer, fall in love with your customer again, meaning - what’s important to them? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO. /episode/index/show/carlgould/id/36853300

Carl-Gould-#70secondCEO- Timeless vs. Timely: The 5x5x5 Social Media Strategy 07/01/2025

Carl-Gould-#70secondCEO-The 20-20-60 Rule How Leaders Empower Performance 06/30/2025

Carl-Gould-#70secondCEO-The 20-20-60 Rule How Leaders Empower Performance Summary: In this episode of #70secondCEO, Carl Gould breaks down a simple but powerful time management formula to help leaders get others to perform at a high level. Using the 20-20-60 Rule, Carl shows how to divide your time: 20% coaching, mentoring, and empowering your team 20% strategic thinking and planning 60% doing your core responsibilities You’ll learn how to become the center of a coaching ecosystem—managing up, coaching across, and empowering down. This framework helps leaders scale results and build stronger teams. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You need to get others to perform at a high level. That means you have to empower them, that means you have to coach them, guide them, and mentor them. So let me give you a couple of statistics here to play around with a couple of formulas how you spend your time. Alright, you are gonna take on in Stage 3 here, is “How well do you get others to perform at a high level?” So I'm gonna give you a little time management formula called 20-20-60: 20% of your time, 20% of your time, 60 % of your time. So in Stage 3, 20% of your time should be spent coaching, guiding, enabling, mentoring others to make them better. You ever hear the expression “you have to manage up and coach up?” That's right. You coach, you're a manager on how to interact with you better. You coach your stakeholders, your colleagues, the people that you deal with on a regular basis that are one degree of separation from you. And if there's anyone that does report to you, you coach and empower down as well. So you become the center of a coaching and empowerment network or ecosystem. And that's how you’re gonna make them better. 20% of your time on coaching, mentoring, guiding, and enabling. 20% of your time on strategic thinking: How do I make things better? How do I plan? How do I set goals? And how do I achieve those goals? And then 60% of your time on your job description. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO. /episode/index/show/carlgould/id/36853060

CarlGould-#70secondCEO-Intangibles Drive Value: What Today’s Customers Really Pay For 06/27/2025

CarlGould-#70secondCEO-Intangibles Drive Value: What Today’s Customers Really Pay For Summary: In this episode of #70secondCEO, Carl Gould shares insights from a decades-long study showing a major shift in what drives business value. Back in 1974, 95% of value came from tangible assets. Today, it’s the opposite—72% of value now comes from intangibles like brand equity, intellectual property, and mission. Carl highlights how companies like TOMS thrive not just on product quality but on brand promise and purpose. The takeaway? Don’t just polish your product—build a brand people believe in. That’s what makes your business truly valuable. Read the full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. There was a study done in 1974 by the Sloan school of business and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago, was the TANGIBLES of the business, its physical assets. Well let's fast forward to today. A follow up on those 10,000 companies and the second part of the study showed that 72% of what drives value in business is its INTANGIBLES. Its intellectual property, its brand equity, its brand promise. Toms shoes- is it the shoes? Or is it the fact that that company goes out and for every pair of shoe you buy, they buy a second pair and they give it to an underprivileged child somewhere else in the world. Which one do you think it is? So stop falling in love with your product or service. Yes, you want your product to be impeccable. You want your service delivery to be outstanding. No question about it. Logistically, we want those things to run well. Understand though, people will pay more, they will pay more for the other aspects of working with you. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO. /episode/index/show/carlgould/id/36852925

Carl Gould-#70secondCEO-NO Systems Your Team: The Hidden Engines Behind Business Success 06/26/2025

Carl Gould-#70secondCEO-NO Systems Your Team: The Hidden Engines Behind Business Success Summary: In this episode of #70secondCEO, Carl Gould breaks down the often overlooked “NO systems”—the internal operations that keep your business running behind the scenes. These include everything from email and payroll to HR and accounting—critical functions that don’t directly generate revenue but support the systems that do. Carl also emphasizes the importance of building and developing the right team: people who align with your company, fit their roles, and are trained for future growth. A well-aligned team supercharges both your YES and NO systems. If they’re not performing, it may be a leadership issue—your systems, your responsibility. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Then we have the NO systems. The NO systems are “No, this is not what we get paid for.” These are all the support systems that helps the technical aspects of your business run. So, your email systems, security, benefits, you know, paying all the bills, accounting, payroll, those sorts of things, HR functions, anything that supports the Yes systems is a NO system. And think of it this way. It's all the work you would have to do today if there were no customers. What would still have to be done? That is a NO system. Third part of this quadrant is your TEAM. They have to be right for the company, right for the job, and trained and prepared for the future needs of the business. An aligned team will help you be more efficient with your Yes systems and your No systems. So think about your team for a second. If they're not right for the company or right for the job or trained and prepared for the future of the business, in the beginning, it's not their fault. It's YOURS. You haven't given them the resources or the time or the nurturing or the technical training that they need to do their job well. Take your internal clients, your customers, or sorry, your employees and work on your systems. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO. /episode/index/show/carlgould/id/36852860

Carl-Gould-#70secondCEO-The Power of YES Systems: Your Businesss Operational Backbone 06/25/2025

Carl-Gould-#70secondCEO-The Power of YES Systems: Your Businesss Operational Backbone Summary: In this episode of #70secondCEO, Carl Gould introduces the third core function of your business—Systems—with a focus on what he calls “YES systems.” These are the processes that fulfill your promises to clients: the services you deliver, the products you sell, the experience you create. Whether you run a hotel, retail store, or law firm, YES systems are what you get paid to do. Carl explains why this part of your business must run with clockwork precision and why consistency, predictability, and tactical execution are the keys to success. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Third function of the business is your SYSTEMS. Remember, we have YES systems and we have NO systems. The YES systems are: YES, we have clients and we have to fulfill the orders; and YES, this is what we get paid to do So if you're a physical therapy practice, this is when you do physical therapy. If you're a hotel, this is when you have somebody check in and they lodge and they patronize your facility. If you're a retail store, this is when you're actually selling them something. If you're an attorney, you're arguing the case. You get the picture. This is what you get paid for and this is when you do client fulfillment. That's a certain type of person, a highly tactical, compliant, process driven person that runs this part of the organization and is very systematic. Very predictable, and very, very consistent. You should be able to throw away all of your clocks in the building because if I walk in and I look at your YES systems, based on what they're doing, I should be able to tell time of day, day of the week, day of the month, quarter of the year. I should be able to tell by their actions. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO. /episode/index/show/carlgould/id/36852795

CarlGould-#70secondCEO-Quadrant 2: Why Sales and Marketing Must Be Treated Separately 06/24/2025

CarlGould-#70secondCEO-Quadrant 2: Why Sales and Marketing Must Be Treated Separately In this #70secondCEO episode, Carl Gould breaks down the second business quadrant: Income—where sales, marketing, and relationships drive growth. He explains why marketing (lead generation) and sales (lead conversion) are two distinct functions and why separating them is critical for performance. Learn how to set goals, structure your teams, and create clear accountability to optimize your revenue engine. Full Transcription Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. No. 2, Second Quadrant. Right here, INCOME. This is Sales and Marketing and all of your relationships- joint ventures, strategic alliances- these are the relationships that you bring into the business, the exposure you get for the business and at the end of the day, the leads that you generate for your business. Very, very important that you separate Sales and Marketing. They're two different functions. They're in the same quadrant but they're two different functions. Once you set the goals for the business, you turn your lead generation team loose and tell them, “You are gonna go and generate these leads.” Don't let them talk to the Sales team - How's it going? How are you closing? We don't need that conversation. Tell the Marketing team to go out, generate the leads. SALES is the tactical implementation of your marketing function. So Sales team, you take them and set them aside or whoever does your sales- your Affiliate Marketing, however you do it- and you say, “You're gonna receive this many leads throughout the course of the year. We've got to close them. We've got to turn them into a sales, and close business, LOIs, contracts, whatever you call it, agreements.” But they are the tactical implementation of your marketing function and should be treated as such. Separate Sales, separate Marketing. They're two different functions. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO. /episode/index/show/carlgould/id/36852755

Carl-Gould-#70secondCEO-Break Your Bias: Learn to Think Like the Opposite of You 06/23/2025

Carl-Gould-#70secondCEO-Break Your Bias: Learn to Think Like the Opposite of You In this episode of #70secondCEO, Carl Gould challenges you to break out of your comfort zone by seeking out people who think differently than you. Whether you're a visionary, a relationship-builder, or a systems expert, growth comes from surrounding yourself with those who complement—not mirror—your strengths. Learn how stepping into unfamiliar territory sharpens your perspective, reveals new opportunities, and accelerates your development as a leader. Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So if you're a big picture driver type person and you're results focused, you need to get around people who enjoy process. So get around professional organizers, go take that class, you know, go take that lean manufacturing, or Six Sigma class online. Get around process people, learn how they think. If you're a sales and marketing relationship type person, you really don't like the numbers and detail bugs you down, go take that accounting course. Yes, I said it. Go take the accounting course. Or coding or something that's gonna require you to do really intricate detail, model building, something that makes you focused on the tiniest little aspect. Those folks think differently and they will open your eyes to new perspectives. If you're a systems and process person, go around, go play undercover boss, alright? Go spend a week in the business of one of your colleagues, sit in on their board meetings. Think about how they, look at how they think differently and they think big or go to a growth conference and get around entrepreneurs who have wild ideas or go to an innovation center or an incubator and get around some young entrepreneurs and how their idealistic tendencies and they're thinking you'll launch its new products. It'll give you some real perspective. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO. /episode/index/show/carlgould/id/36852695

Carl-Gould-#70secondCEO-Becoming Your Best: Turning Admiration into Action 06/20/2025

CarlGould-#70secondCEO-Blueprint to Consistency: Systematizing Your Business Throughput 06/19/2025

Carl Gould #70secondCEO

TOPICS