Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-70secondCEO-Winter Buyers Want ExpertsHeres How to Be One
05/08/2025
Carl-Gould-70secondCEO-Winter Buyers Want ExpertsHeres How to Be One
Winter Buyers Want Experts—Here’s How to Be One Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, the internet has leveled the playing field in business, everybody has the same access to the customer and it’s for free. Think about this for a minute, everybody is a penguin and everybody is making noise. So, one thing to know, if you’re on social media and you aren’t saying anything significant, you aren’t adding to thought leadership you aren’t saying anything that is really relevant to your audience, you’re just making noise. Now it’s not a total waste of time for everybody if you’re just making noise, because you elevate those who are thought leaders. Your job is not to elevate the thought leaders, your job is to become a thought leader. Remember in the last video we talked about how in winter, purchasers defer to experts. Well, social media is a waste of time if you aren’t saying anything significant, however, if you are saying something significant, then all of a sudden you’re a journalist, you’re a thought leader, you’re somebody who is adding value to their clientele or to your audience. So remember, we need to: Differentiate Define your niche Define your clientele What are the things that are on their mind most of the time? If you can answer these 2 questions, you can create all your social media around these 2 questions. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- The Revenue Blind Spot: How Much Are You Really Making? Part 4
05/07/2025
Carl-Gould-#70secondCEO- The Revenue Blind Spot: How Much Are You Really Making? Part 4
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won’t even look, or you would rarely question. Rarely question. Ok, so, we had a client who was a forensic accounting company and I remember talking to them and I said, so I said, when you get called in and there’s suspicion of fraud like, how often do you find it? And they said every time! And I’m like oh, I know, really like how often? He goes no, 100%, 100% if you suspect it, it’s happening. I’m not saying you're being stolen from, but we were like seriously? He’s like yeah, 100%? And we were like wow, wow! You know. So, the, again, if you look at that range, if you look at that range, look at that range, we want to close that gap in there, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 3
05/06/2025
Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 3
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, let me ask you a question. I’m going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let’s imagine I worked for you, you give me $5000 expense budget, marketing, whatever. You gave me $5000 and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you’d want to know why I went over. So, if you gave me $5000 and I spent all $1000, what would you say to me? Nice job, right, I got $4000 for me or if you’re not going to use it I’m not going to give it to you next year, right? But you would ask questions would you not? You gave me $5000 and I spent $4950, what would you say to me? Nice try, you’d say well done! It gets better, you wouldn’t even look at the bill. Fair? Good job, you’ve got bigger problems you seem to be...go! Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 2
05/05/2025
Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 2
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, your percentage difference between the two is what we would call your range of mismanagement. In other words, in other words, if we go over that number you’ll take notice, your team way outperforms, or if your team way underperforms, you’ll take notice. That’ll wake you up, that’s your thermostat. That’s your management thermostat. If it goes too low the air conditioning kicks on, if it goes too high, sorry goes too low heat kicks on, goes too high air conditioning kicks on. You don’t, in between that number, right, in between that number, you don’t take notice. So, if you’re say 10%, take 10% of your revenue, that’s how much I can steal from you before you would even notice. And as long as I was stealing within that range you wouldn’t even know where to look. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 1
05/02/2025
Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 1
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. I do this thing, remember I said I could show you how much money I can steal from you? And you’d never know it, ok? So, without looking at any reports please, write down, year to date, as of close of business yesterday to the dollar, what is your collective revenue in your business as of yesterday, close of business? Write down the number no rounding up, no rounding down. Before I even, before you even attempt to pretend to know. How many people know? Exactly, write down the range of what you think it is. Ah, it’s between this and between this…..I think it’s like between 1.2 and 1.4, it’s eh 600 and 650 eh, I don’t know. 5.2 to 5. somewhere in there. Ok, what’s the difference percentage-wise between those two? 5%, 10%, 15%? 20? Alright, 10 is the most common answer by the way. Alright, I just asked you about sales. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Trial by Fire: What 10 Meetings a Month Will Teach You
05/01/2025
Carl-Gould-#70secondCEO- Trial by Fire: What 10 Meetings a Month Will Teach You
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Go on 10 appointments per month, for six months. What they've learned in this organization called the Institute for Independent Business, they had business mentors in 50 countries, so there are about almost 7,000 of them. What they learned was, if you go on 10 appointments per month, a lot of things happen. You get really good at your pitch, you really understand your ideal client, you understand what works and doesn't, you figure out how to close, you overcome the objections, you really hone your presentation. And so here's what he said, what’s that? Trial by fire. Trial by fire. And here's what he learned. Statistically, your chances of getting your client on the first 10 appointments is actually very low, very low. It's like under ten percent. Now doesn't mean that has to be your experience. You might walk out like I don’t know what happened to them, I got 8 out of 10. Good on you. Your probability of getting a client with your next 10 appointments on something that's new or something you change are actually very low. Your chances of not having a client- not having a client after 60 appointments is almost impossible. Meaning the probability of you having clients after 60 appointments is ridiculously high. The probability is ridiculously high one and a way. It’s a count explore. Pardon me? It's a count explore. It's a count explore, but you could I could, we could have a count explore 60 times and you could lose every time because why? You figured it out basically. Yeah. Because you guys are too talented not to get it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Risk vs. Preservation: The Two Mindsets of a CEO
04/30/2025
Carl-Gould-#70secondCEO-Risk vs. Preservation: The Two Mindsets of a CEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What happens in your career is, you know, when you're younger as a CEO or a founder, an entrepreneur, your risk tolerance tends to be higher. You're willing to take more risks, you're willing to change more. You know, I say that CEOs fall in two categories. They fall in the category of, I wanna make a mark. I wanna change the world. My product or service is amazing, I wanna do that. Or, I don't wanna screw it up. I've had some success, I've got this good business. Maybe I inherited it, maybe I bought it, or maybe I bought out my partner. But however I got here, I've got this really good business. I don't wanna screw it up, I don't want this to go bad because this is my annuity for the rest of my life. Maybe this is for the next generation. Maybe this is for, you know, my kids or whatever. But I don't, you know, so I fall in one of these two buckets so early on, most of them are, I wanna make a mark, right? So they have a high risk tolerance. And so they're all over the place. But once you get to, I don't wanna screw it up, now you're in that place where you're not, you don't wanna change what you're doing as much. You know, I don't understand this next generation, what is going on? You know, I hear that, I'm like, I don't care what you think, but they are the primary purchasing power and you sell to them now. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Business of Behavior: Service vs. Product
04/29/2025
Carl-Gould-#70secondCEO-The Business of Behavior: Service vs. Product
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Business is simple, and it's elegantly simple, but it's not easy, right? Because of what you have to overcome, if you are in a service business, you are doing your service so your clients don't have to change their behavior, okay? What do I mean by that? I had a landscaping company, right? If you owned a building, I'd do a service of cutting the grass so you don't have to go out and do it. You don't have to change your behavior and become a lawn cutter. I cut my grass so you can continue to be the building manager. However, if I'm in the product business, I build a product so you will change your behavior. It's exactly what it's designed for. If I make this great TV with all this capability, you're going to have to use it as a monitor. You're going to change how you use the TV. So in order for me to do that, I've gotta convince you that I either have the right service or I have the right product. And my product is so good, I want you to change your behavior. And my service is so good, you're never gonna have to change your behavior, right? The done for you part. So that's the relentless, never-ending part of business, sales and marketing, where I have to message and convince you to either keep your behavior the same with my service or change your behavior with my product. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Business is Only as Strong as Its Weakest System
04/28/2025
Carl-Gould-#70secondCEO-Your Business is Only as Strong as Its Weakest System
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business will only travel as far and as fast as your worst system. And any frustration you have in your business is because you lack a reliable and a consistent system in that area, right? So what you, in your business, your goal is to build an assembly line. That's it, to build an assembly line. So today, you and I are doing the interview, right? You already know what you're gonna ask me.And to be honest, since the interview is going to feature my audio, you don't actually need to be here. But could you have written the questions and then handed that out to 10 interviewers, 10 teenagers, that just said, hey, Carl, Mr. Gould, whatever, I'm gonna read you these questions, don't worry about me. I'm gonna read them out loud, but we're only capturing you. You could do 10 of these, right? So the system of how you do an interview could be replicated. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Breaking the Feast-or-Famine Cycle in Business
04/25/2025
Carl-Gould-70secondCEO-Breaking the Feast-or-Famine Cycle in Business
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Because what happens in that, because it's a perfect analogy for business because there's a feast or famine, roller coaster that businesses get on. So in other words, when you're a small business and you don't have any business, (0:20) you go out and you get all clients. Now you have all this work to do. You're like, oh, I'm really busy. I better go and build my widget or do my service or whatever it is. And you stop marketing at the time because you're so busy fulfilling. So you get done with that engagement or you build that product and you ship it off. You're like, oh, that was good. Now, as soon as you're done, you're like, wait a minute, we don't have any more projects, right? So what do you do? You pedal back and you start working hard on sales and marketing. And so you get on this roller coaster where if you're doing sales and marketing, you're not fulfilling. And when you're fulfilling, you're not doing sales and marketing. That is a hard roller coaster to get off. And it never ends. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Mastering the Last Mile: The Future of Delivery and Convenience
04/24/2025
Carl-Gould-#70secondCEO-Mastering the Last Mile: The Future of Delivery and Convenience
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Target and Walmart especially have done a really good job.And it's funny, you have that app too? I have that husband mode as well. That's really good, it's getting around. Target and Walmart especially have done a really good job with what is called the last mile. Amazon struggles in most delivery services, UPS, USPS, FedEx. They struggle with the last mile, meaning they can deliver that product all the way but can't get it quite to your doorstep because you're not there, right? And so what Walmart and Target have done really well is you order it online but you can pick it up curbside at the store. They have a lot of outlets, Amazon does not have outlets. So they have a competitive advantage there. I think you're going to see same-day pickup and curbside delivery be very much a trend of the future. Drones are coming, 4 million packages. Chick-fil-A delivered 4 million packages in the state of Florida last year using drones.Drones are coming. The question is going to be how, when, and how much? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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CarlGould-#70secondCEO-The Real Value of Your Business: It's Not What You Think
04/23/2025
CarlGould-#70secondCEO-The Real Value of Your Business: It's Not What You Think
Hi, Everyone. Carl Gould, here is your #70secondCEO, just over a minute of investment per day for a lifetime of results. There was a study done in 1974 by the Sloan School of Business, and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago, was the TANGIBLES of the business, its physical assets. Well, let's fast forward to today. A follow-up on those 10,000 companies and the second part of the study showed that 72% of what drives value in business is its INTANGIBLES. Its intellectual property, it's brand equity, its brand promise. Toms shoes- is it the shoes? Or is it the fact that that company goes out, and for every pair of shoes you buy, they buy a second pair, and give it to an underprivileged child somewhere else in the world? Which one do you think it is? So stop falling in love with your product or service. Yes, you want your product to be impeccable. You want your service delivery to be outstanding. No question about it. Logistically, we want those things to run well. Understand though, people will pay more, they will pay more for the other aspects of working with you. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Buyers Pay More for Certainty in Volatile Times
04/22/2025
Carl-Gould-#70secondCEO-Why Buyers Pay More for Certainty in Volatile Times
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. During volatile times, people defer to experts.They listen to experts. Think about this. If you were in a rush to get to the airport, like, oh my God, I've got to get there. It's an hour away, and I have 50 minutes to get there. So you don't want to take a chance, and you order Uber, and you order Lyft at the same time. Whoever gets here first, I'm, oh man. And they both say they can get here at the same time. Oh my God, I just got to get there. And you run outside and they're both there and you say, oh my God, I've got to get to the airport. I've got to get to the airport, and I don't have a minute to spare. And the Lyft driver says, "Hey, listen, set aside the Lyft thing for a second." I know it's going to cost you 80 bucks to get there. I'm going to charge you a hundred, but I guarantee you get there on time. And if you miss your flight, I'll reimburse you the hundred and the flight. And then you're like, wow. Then you look at the Uber drive,r and you say the Uber driver, Uber driver, do you know where the airport is? Yep. Would you guarantee I'd get there as well? I can't guarantee that.I don't know the traffic. I mean, what, you know, I mean, yeah, I mean, I think I'll get you there. I've been taking you there many times, but I can't guarantee it. Who are you going with? The Lyft or the Uber? First one or the second one? Go ahead. Who are you going with? Number one.Right. Why? He added a 30% premium, but what did he do? He guaranteed the outcome. Now, I'm not suggesting you guarantee the outcome, but did you have more confidence in the Lyft driver? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Client Now vs. Client Later: Staying Engaged & Sealing the Deal
04/21/2025
Carl-Gould-#70secondCEO-Client Now vs. Client Later: Staying Engaged & Sealing the Deal
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If somebody is a client now, for me, I call every week. I call, text, follow up, and even if they say, listen Carl, I'm going to be gone for two weeks, let's pick up when I get back. Oh, where are you going? Oh, I'm going to the Amalfi Coast, I'm going on a trip to Italy, I'm going to the Poconos, I'm going to see my mother-in-law, whatever. Next thing I'm going to do is, top 10 things to do when you go visit your mother-in-law. I don't have to be selling all the time, but I want to be in touch all the time. If they're a client later, and let's assume later is next year, whatever, you can put them in a different sequence. But first things first, let's just understand client now, our traffic, client now, client later. And then, let's focus on the client now, what is the offer that gets them off the fence? I could tell you, having been a franchisee and been a franchisor, been a master franchisor, been a multi-unit franchisee and franchisor, I'll be flexible. You bring me a candidate and you say to me, hey Carl, I think I can move this person off the fence, but I need something. You got to give me something. Six months free royalties, you know, $5,000 marketing co-op, right? Go next to your client nows and say, what's the Ferrari offer I just gave Cody? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Price Test: How to Know If Your Clients Will Pay More
04/18/2025
Carl-Gould-#70secondCEO-The Price Test: How to Know If Your Clients Will Pay More
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I'm going to ask you a question. You tell me in the answer of a number, think of a number for a moment based on my question. My question to you is if you were to go out to your clientele right now and set aside the ones that you already have contracts with that where the pricing is already fixed. But if you basically went out to your clients and your prospects and you raised your pricing 1%, just 1%, what percentage of your clients would abandon you? They would leave. You were at a hundred dollars. You're now at one Oh one. You were at 3%. Now you're 3.03%. What percentage of attrition would you experience? Do you think? Okay. Zero. So 3%. If you raise your prices 3%, what level of attrition would you experience then? Zero. Okay. 5%. Right. 5%. How about 5%? Would some of you start to get attrition at 5%? Yeah, probably. Right. So maybe you're from one to four Let's just call it that. If there was any number where you felt you could raise your pricing and you would have close to if not zero attrition, that's a signal from your clientele that they love you for something more than just the utility of your product or service. They like you for some other reason. You're a professional. You're based in the U S you're a local company. You're, you know, the same faith as them. You believe in the same charity. I don't know. Whatever it is. You're just nice on the phone. Whatever. You write good emails. Whatever it is. Okay. But for whatever that is, they love you and are willing to pay you more than you're charging them. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Premium Pricing Wins: Becoming the Go-To Expert in Volatile Times
04/17/2025
Carl-Gould-#70secondCEO-Why Premium Pricing Wins: Becoming the Go-To Expert in Volatile Times
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So we want to be obnoxious in our offering for most of us, most of the people in the room.I know in my businesses, it's easier to be the highest higher priced in the niche than the lower priced. That's such a volume game. That one's hard to win. You might not be big enough or well-funded enough to do that. So, in our niches, the higher price is usually the easier one to attain. And we need to have that premium offering because we need to be thought leaders. Why do we need to be a thought leader and an expert? Because during volatile times, buyers defer to experts. In other words, they are willing to pay more for your products and services. If they think you can get them there the first time if they think you can do the project, hit the deadline, you know, and it's not because they have more money or money's cheap. It actually works in reverse. It's because they're risk averse and they only have one chance with their money or they only have one chance on this project and it's gotta be right. So they're willing to pay your five, 10, 20, and 30% premium, depending on the product or service, in order to ensure that they get a better experience or get a better outcome. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Clients Base 70% of Purchases on Top 2 Complaints
04/16/2025
Carl-Gould-#70secondCEO-Clients Base 70% of Purchases on Top 2 Complaints
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your buyers make 70% of their purchasing decision based on your ability to solve their top two problems, okay? For me, it was start date and finish date in contracting. Why start date? Well, any of you commercial real estate owners know that you get paid on progressive payments.So the day I show up and my materials show up on the site and I put my shovel in the ground for the very first time, you can get to go to the bank and you get a check. So the start date was really important to my commercial clients. Not so much my residential, they didn't care when I started as long as I was done on time. But the finish date was important to everybody. Certificate of occupancy, we can have the wedding in the backyard, you name it. So I knew those two were the most important. No contractor-driven change orders, yeah, that was important, but that wasn't the end of the world, all right? My guarantee, you know, the standing behind the craftsmanship, again, good, good to have, but those top two were the ones that I focused on. What are the top two in your industry? Circle the top two. Those are the ones you're gonna talk about all the time because 70% of the decision-making revolves around those two problems Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Power of Promises: How Commitment Commands a Premium
04/15/2025
Carl-Gould-#70secondCEO-The Power of Promises: How Commitment Commands a Premium
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. For those of you that either know New Jersey or ever lived in the Northeast or the North, you know that it's a seasonal business. So that's right. In November and October, I was guaranteed I would start on a certain day, even if we got a snowstorm, even if there was a late frost, right? I would start no matter what, I would finish no matter what. And that meant working in the rain the whole bit. So you will be making promises at times that, you know, that you're going to say, Ooh, hope, you know, that one's a little shaky. It does happen at times, but the upside is so tremendous. You will get, you know, think about it.I was getting paid a 35% premium for the same work. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Pricing, Authority, and the Power of Bragging Clients
04/14/2025
Carl-Gould-#70secondCEO-Pricing, Authority, and the Power of Bragging Clients
Let Your Customers Spend Their Way to The Front Row Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. When you buy something you're passionate about and you spend the premium on it, do you complain about it or do you brag about it? You brag about it. How many of your clients are bragging that they pay your premium amount? How many do you have currently? Zero. Zero. It's not because you're not, you don't like them, it's just you don't have the mechanism for it. Let's put the mechanism in place. Now don't take this as this is a pricing seminar or this is just the sales and marketing seminar. If you're planning for hyper growth, the first step is you've got to be seen as an authority. The way to be seen as an authority is through pricing. And the way do you get the word out is by creating a mechanism for your clients to buy their way to the front row so they brag about it, right? They're the ones that are going to help you become the authority. And you need those people.So let them spend their way to the front row. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Turn Complaints into Opportunity: Understanding Your Industry’s Pain Points
04/11/2025
Carl-Gould-#70secondCEO-Turn Complaints into Opportunity: Understanding Your Industry’s Pain Points
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment, write down what are the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry? So how would you know that? So think of the customer, negative customers review you’ve gotten, or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you win a project and they tell you why they choose you there are lot of times they tell you why they didn’t choose somebody else, those are your complaints, those are the distresses. Now let’s add to that what’s going on in their life right now, that makes calling you a must? What was the trigger event or events that made calling you a must, not a nice to have but a must like its origin, I don’t mean life and death but its origin. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Surprising Comeback of Malls: Why Gen Z Loves In-Person Shopping
04/10/2025
Carl-Gould-#70secondCEO-The Surprising Comeback of Malls: Why Gen Z Loves In-Person Shopping
It is Not Enough to Keep the Malls Going Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm gonna really age myself now because I, in New Jersey where I live, I grew up in the town that had one of the first big malls, it was called Willowbrook Mall in Wayne, New Jersey. And in the eighties when I was in getting out of grade school and into high school, that's when Willowbrook Mall really came into its own. And at the time, it was the largest mall in the world. I mean, it's not now, I mean, the whole rest of the world caught up and passed it by, but it was a serious hangout. We went there just to go and see your friends and it was a place to collect and all that. And, you know, Gen Z is, you know, they grew up connecting mostly digitally and the malls does give them a chance to get a sense of community. They have been surveyed and identified as one of the lonelier if not loneliest generation thus far. And so malls do provide that, you know, they do give them that sense of community, you know. And so Gen Zers is the largest generation, 47%. Say that they prefer in person shopping over online. That is the largest percentage of any generation. So it's not enough to sustain the malls or to keep them alive because they're not a big enough purchasing class in order to drive the economy. But it is somewhat surprising that they are as enamored with malls. What's interesting is those that like to go to the malls for the same reason that we did when we were kids, when malls first came around. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO Compete or Create The Key to Industry Leadership
04/09/2025
Carl-Gould-#70secondCEO Compete or Create The Key to Industry Leadership
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business can operate on one of two planes, the competitive plane where you are literally fighting with all the same people for the same dollar, or the creative plane where you create something new or you perfect something that is existing to the point where people seek you out. So, Apple Computer is very innovative, the iPod, the iPhone, for example, and there'll be more. And Starbucks, for example, took a bean and made it into the industry it is today. They took something that's existing coffee, been around forever. They made it into an industry of its own, and they eliminated their competition, they created an industry in which they now lead. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Confidence Premium: Why High-Stakes Guarantees Win Clients
04/07/2025
Carl-Gould-#70secondCEO-The Confidence Premium: Why High-Stakes Guarantees Win Clients
Hi everyone, Carl Gould here with your #70sec0ndCEO. Just a little over a one-minute investment every day for a lifetime of results. How many of you have hired a contractor who said, if I don't perform, if you perform as the client, but I don't perform as the contractor, you get to keep the whole thing, and I give you all your money back? How many of you have hired contractors that have done that? Buy a show of hands. No hands, does that mean zero? Zero. So, if I gave you a proposal, who am I competing with? No one. Now, think about it. I charge a 35% premium for that. Now, what if you said, all right, that's pretty ballsy, Carl, but I'm not paying your 35% premium. What would you think of me as a contractor if I even offered it? Would you think, oh, this guy's incompetent and has no clue what he's doing? Or would you say, hmm, he's pretty confident about his process? If he's offering this out to other people, he must be pretty good. He must at least think he can put his money where his mouth is and he could perform. Which do you think more of? Would you think that I'm likely more competent, higher level, better quality? Or would you think just on that alone, I'm less competent, less quality, and likely going to fail? Which one do you think going in, I'm more likely to be? Higher quality, lower quality. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Leaders Need to Get Work Done Through Others
04/04/2025
Carl-Gould-#70secondCEO-Leaders Need to Get Work Done Through Others
Leaders Need to Get Work Done Through Others Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In order to does through other people that you get done through yourself. I’m saying if I were a coach, you still have to get things done to other people. That's the mark of a leader. Well, how much do other people do after your meetings, not just showing up and being really gung ho in your meetings. And so one of the ways that you do that is you start find–catching people doing things right, and letting them know what you respect about them. Because those are the behaviors that you're going to see more and more of. When you acknowledge them, more of them come out. Think about this, how many of you have kids? How many of you know of kids? Describe buddy, when a kid asks about you, you probably don't remember. When a kid learns how to walk, how do they do at the beginning? It's okay. Well, I’m sure your kid was amazing, but how about all the other kids that are not your kids do? Awful! They do all that for and then party it, right? They come out and they're like (unclear words follow) What do we do when they screw up? We're like, yay, isn’t he wonderful? So great, okay. Isn’t he great. Isn’t she great? You’re doing so good. What do we do? We don't critique their walking like, ha! You got ways to go kid. And you're already with walking around, that’s–that’s not gonna work. We don't do that. We find doing as much right as possible. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Entrepreneur vs. Employee Mindset
04/03/2025
Carl-Gould-#70secondCEO-The Entrepreneur vs. Employee Mindset
The Entrepreneur vs. Employee Mindset Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, a main question we’ll ask an owner is, ‘what keeps you up at night?’ Oh my God, and the list is like this long! You know when we ask your team, ‘what keeps you up at night?’ You know what the number one answer is? ‘I sleep fine.’ Seriously, they’re like, ‘What keeps me up at night?’ Nothing, I don’t know, what are you talking about? ‘Well, I got kids, you mean that?’ No, I mean what keeps you up? Are you concerned about your work life? But keeping it maybe, doing it, I’m fine. What else do I need to know? That’s the number one answer we get is, I sleep fine. Ok, so we need to cut into their sleep a little bit. Follow, we need to, now I get it, there’s a reason why they are employees, because they don’t like the risk, that’s the main difference between you and your sales person, you and your admissions team, you and any part of your team. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl Gould - #70secondCEO - Operations: Streamlined Success or Total Chaos?
04/02/2025
Carl Gould - #70secondCEO - Operations: Streamlined Success or Total Chaos?
Operations: Streamlined Success or Total Chaos? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Here we go, let’s talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, ‘it’s a train wreck!’ And 10 being, a ‘finely tuned machine.’ I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the toughest constraint in your business. So, take a moment, write down: What is the constraint in your operations? Where is the link in the chain broken? Where is it slowing you down because you got some friction in the system there? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Building a Successful Business Structure Before Systems
04/01/2025
Carl-Gould-#70secondCEO-Building a Successful Business Structure Before Systems
Building a Successful Business: Structure Before Systems Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now that you have this understanding of what your style is, what function of a business you might gravitate towards or what industry you might resonate with most, what type of business to be in, how do you then begin–this building this successful business? And what’s interesting is that statistics would say that 10% of independently owned businesses will reach a measure of success after 10 years. Yet 90% of franchise businesses will achieve success in their first 10 years. Now what’s the difference between an independent business and a franchise? And if what came to mind was the word systems, you’re absolutely right. A successful system is what makes a successful company. As a matter of fact a business is a system as we discussed earlier, it is a system of exchanging value. So, if you buy a system or input a system that’s your answer, right? Not quite and this is the one with the most overlooked areas in business. You must first implement a structure to your business before you put in a system. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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CarlGould-#70SecondCEO- Muddy Fish or Clean Fish: Understanding Your Business Style
03/31/2025
CarlGould-#70SecondCEO- Muddy Fish or Clean Fish: Understanding Your Business Style
Muddy Fish or Clean Fish: Understanding Your Business Style Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. You’re results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business. Or are you a clean fish? You like the water clean. You like systems and processes and predictability and consistency and high-quality. You're not necessarily the front-of-the-house person like those muddy fish. You're more a back-of-the-house person, a clean fish. You like things well planned out very systematic so you can be very predictable and deliver consistent high quality results. Which one are you doing? Because you will find that there are pros and cons to both. Muddy fish you are usually great at the front of the house, clean fish you are at the back of the house. Which one are you? I want to hear it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Goals to Greatness: Mapping Your Path to Success
03/28/2025
Carl-Gould-#70secondCEO-Goals to Greatness: Mapping Your Path to Success
Goals to Greatness: Mapping Your Path to Success Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now let's do our goal setting. Very simply, what do we hope to achieve as a business? And as an employee or individual within that business in the following timeframes? In the next 24 hours, what do I hope to achieve? What am I committed to achieving? How about next week? What do I want to achieve in the next 30 days in the next quarter, in the next one year, in the next three years, in the next 5 years, in the next 10 years, in the next 20 years? What objectives are we committed to achieving as a business? It is vital and this is a very important note on goal setting. It is vital that each time you engage in a goal setting exercise, that you write out your short term goals as well as your long term goals. Why? By writing both short and long term goals, you maximize the efficiency of your daily activities, because your daily activities support your long term objectives. This exercise makes an individual as well as an organization both effective in the short term and efficient in the long term. In other words, you are working smarter rather than harder. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Marketing Mastery Building Your Brand & Growing Your Business
03/27/2025
Carl-Gould-#70secondCEO-Marketing Mastery Building Your Brand & Growing Your Business
Marketing Mastery: Building Your Brand & Growing Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Next, you'll do your marketing plan. What means of advertisement will we use to launch our product? What means of promotion? Will we use to build our product name? Who is our ideal customer? What is our message? What is our brand? What is our image? And how do we want to be perceived by the marketplace? What businesses or brand will we align ourselves with strategically in order to build our market recognition? What is our budget for marketing? What media will we use to promote ourselves? How many prospective customers do we want to generate? How many prospective customers do we need to generate in order to meet our sales goals? What are our follow up policies and procedures? What specific activities will we list on our marketing calendar in order to make sure that the proper follow up policies and procedures will be implemented. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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