Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO When Calling you is Urgent
12/30/2024
Carl-Gould-#70secondCEO When Calling you is Urgent
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Carl-Gould-#70secondCEO-The Importance of Finding Peers
12/27/2024
Carl-Gould-#70secondCEO-The Importance of Finding Peers
Finding Peers is Extremely Important Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Some statistics for you, 1 in 15 people are business owners, if you, if you do a million dollars or more, you are, you are 1 in 600 people. So, for you to walk in a room, there’s only 4% of businesses ever reach a million dollars or more, alright, so, if you have, that means you have to walk into a room of 12 hundred people to find a peer, because there’s only one in 600, in normal, in your normal work life. So, that’s why meetings like this, meeting your Mastermind, whatever you do where you are around like minded people is so important because you’re in this room, even if you’re not the owner, even if you’re a high performer in that company, you’re among a small group. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-YourBONUSOfferings
12/26/2024
Carl-Gould-#70secondCEO-YourBONUSOfferings
BONUS Offerings Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What are your benefits and bonuses worth? They are worth something to your clientele. Think of the Mastercard commercial, great commercial, if I want to buy this 20 bucks, if I want to get that 30 bucks, peace of mind? Priceless! Peace of mind is priceless to people who don’t have peace of mind. Yeah, like us right? You ask the kids, peace of mind how much is that worth? They’re like, I’m already there Dad. There’s nothing to, there’s no cost there. It’s priceless to us because they’re featuring us, they’re featuring what’s important to us in the commercial. So, the bonuses that come with using the card are more valuable than the card. Does that make sense? Alright, let’s take credit cards while we’re on that topic. They have different types of cards, there’s the regular card, there’s the gold card, there’s the platinum card. There’s different membership levels and different features, advantages and benefits that come with those levels. So, a second way you can get obnoxious here, is to create membership levels or loyalty programs or levels of service or levels of access. Each one of them has a price to it. What should the price be? Let’s go back to the first part of the exercise, you listed your price - that’s your bronze offering. You doubled it, that’s your silver offering. You doubled it again, that’s your gold or platinum offering. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Overpaying Why do We do it
12/24/2024
Carl-Gould-#70secondCEO-Overpaying Why do We do it
Overpaying Why do We do it? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Years ago, I took my daughter to a concert. She was so excited and she was just happy to get in the door and I remember calling up and getting the tickets and they said, Where do you want to sit? And I said, get me in the building. I don't care where we are. It's not gonna matter, just get me in the building. I wasn't all that hyped up, I was to hear the music and that turned out to be a great show. But I was in the nosebleed seats way in the back next to the other moms and dads who just got in the building there too, right? However, then a couple years later, we go to a concert we all want it to really go to and we got the best seats we could and you know what? I gotta tell you something from the nosebleed seats, or the front row. You can hear the music just the same. Same concert, same people, same performers, the same stage, everything. It's the same concert, but we overpaid because it was something we wanted to be out. We've all done it. And why did we overpay because the things that are most important to us, whether it's the performance or the product or the service, provides it. You overpaid for your mortgage because they know peace of mind is number one or very close in your mind.
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Carl-Gould-#70secondCEO-Out Of Your Comfort Zone
12/23/2024
Carl-Gould-#70secondCEO-Out Of Your Comfort Zone
Get Out of Your Comfort Zone Hey Everyone, Carl Gould here your #70secondCEO, just over a one minute investment per day for a lifetime of results. So, I am at 4000 feet elevation above the elevation I am used to. That was my bed, a little more rough than I am used to, a little bit of rain last night as well. I rappelled down that mountain, a little bit bigger than I’m used to. What you hear in the background is the river we are going to raft down which is a little faster than I am used to. What are you going to do today that’s going to challenge you? That’s going to get you a little outside of your comfort zone? Or, a lot outside your comfort zone? You find out who you really are when you stretch yourself in a way that you haven’t before. So, I want to know, put a comment below, what is it you’re going to do today to stretch yourself? This is Carl Gould, and this is your #70secondCEO.
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Carl-Gould-#70SecondCEO-Playing Above the Line
12/20/2024
Carl-Gould-#70SecondCEO-Playing Above the Line
Playing Above the Line Hi Everybody, Carl Gould here with your #70secondCEO - just 70 seconds a day for a lifetime of results. Today's topic is - Playing Above the Line - living, working, and playing above the line. What is the line? The line is your standard. You create your metrics, your dashboard, your goals your ranking, your score or rating that you give yourself. And once you agree on specific standards, you do not negotiate those standards. You can negotiate the terms and conditions, but never the standards. So, what is your standard that you're living by, and are you living above the line? You draw the line. I don't like dashboards that have yellow in it. That's in the middle of the road. We get run over in the middle of the road. Is it red or is it green? We either live above the line or we don't live above the line. If we live below the line and it's red, fix it or find another place to go work. This group is green, and that’s our color. Ok, we are green, we like our metrics to be in the go line, and if we're below that we want to find out and fix how it is. Above the line is our standard - our minimum standard to be a championship team together. So like, follow, and subscribe to this podcast and comment on the post. To what degree are you living above the line? Where do you hold your standard and - let’s be honest - where is the standard being compromised a little bit? I want to hear from you. My name is Carl Gould and this is your #70secondCEO.
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Carl-Gould-#70secondCEO-Find Someone in The Room That Sells to Like Customers
12/19/2024
Carl-Gould-#70secondCEO-Find Someone in The Room That Sells to Like Customers
Find Someone in The Room That Sells to Like Customers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Find someone in the room who is not in the same business but sells to the same kind of customer. Who here sells any services to people who own homes? Raise your hand. Ma'am, what do you do? You're coaching. Okay, so she does cleaning. You do coaching. So let's just assume for a moment that her homeowner is your coaching client, right? So you would say, listen, as a value adds to those of you in my database, I'm so happy to say that I was just at a seminar. I met this great home cleaning company, and they address all of your top issues. I know you're looking for somebody to trust. Same people through your house, you know, da-da-da-da-da. They've addressed that. And don't worry about the pricing on their website. Because they're a friend of me, they're going to give you a special price. Just, you know, send me a note. I'll pass it along, and they'll take great care of you. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-How do You Become an Authority Part 2
12/18/2024
Carl-Gould-#70secondCEO-How do You Become an Authority Part 2
How do You Become an Authority Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. You can't do that. You're a dentist. You can't pull that many teeth. If you're an attorney, you can't argue that many cases. You just couldn't do it. It's way too much volume. It's much easier for you to be the highest price. Okay. So if you are high-priced or low-priced, you are seen as the expert. Okay. So we're going to work on that. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-How do You Become an Authority Part 1
12/17/2024
Carl-Gould-#70secondCEO-How do You Become an Authority Part 1
How do You Become an Authority Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Among the top priced in your niche, or among the lowest. Walmart is thought of as the best logistics company in the world. They charge the lowest amount, and they have taken most of the inefficiencies out of the supply chain. They're Walmart. They're brilliant at what they do. How do they get a $10 item from the other side of the world for $8, beat everybody out, and still? You ever read like the Forbes top 10 billionaires in the world? Six out of the top 10 are the Waltons. If you've ever seen it, it's like, oh, well, Jeff Bezos, yeah? Well, let's have a family Walton reunion, and Jeff Bezos doesn't even come close, right? Sam Walton's kids are half of the top 20. It's ridiculous, right? So they're experts. Google is expert at search. We pay nothing for that. They are experts at it. Now, in this room, it would be very hard for us to be the lowest price and be the authority. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Perception of Quality
12/16/2024
Carl-Gould-#70secondCEO-Perception of Quality
Perception of Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What are you getting for the other $9,900? Brand, ego, anything you can put in a wheelbarrow? It's all intangibles, right? Now, I gave this talk to a jewelry association, and I said, what was a better watch, Timex or Rolex? And what they said was, it went really quiet. I was like, what did I say? And they kind of played along. And then during the break, I'm like, what did I say? And they said, well, these are jewelers. They know Timex is a lot better than a Rolex. Rolex breaks all the time, the pain in the ass to work with. But we knew where you were going, so we wanted to be respectful. And I said, well, thank you. I thought I offended the whole room. And they were like, you kind of did. But it's OK. It's OK. You were trying, right? It's a perception of quality. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Fee is Your Quality
12/13/2024
Carl-Gould-#70secondCEO-Your Fee is Your Quality
Your Fee is Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Increase your fees, because your fee is your quality. Your pricing is the number one way you talk to your clientele, bar none. Bar none. It is the number one language. No, but wait, I'm a PhD, and I got a this, and a blah, blah, blah, blah, blah, blah, blah. Yeah, that's all great until you tell them your price. And then no one cares about anything else, all right? Now, you're still a little skeptical. I know he's like, I don't trust this guy now. All right, so here's what we're gonna do. Do your own research. What I want you to do is I want you to go wherever it is you live, go to your local mall. As people are walking in, just say, sir, ma'am, are you looking to buy the highest quality products and services today? Or the highest-priced products and services today? What do you think they would say? Quality. Great, thank you so much. How do you judge quality? See what I mean? Try it out. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Refresh Your Message
12/11/2024
Carl-Gould-#70secondCEO-Refresh Your Message
Refresh Your Message Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I've been to all of your websites. No, I'm better. I'm really good. I'm amazing. You're all saying the same stuff. When people search, other than tacos near me, what do they search for? Do they search for, I need an upper thoracic Tyrannosaurus Rex surgeon for my upper abdominal region? Or do they say, my stomach hurts? They search based on the problems. So you need to refresh your message. People have been knocked around for the last 19 years, just came out of a pandemic, just to get into a recession, so then they can survive that and get into inflation. And now, we have the presidential election. They're tired. They're reading all the junk on your website and they don't believe one word of it. So, refreshing your message and here's how you do it. Here's what I want you to do. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Be Flexible The Smallest Thing You Can Sell
12/10/2024
Carl-Gould-#70secondCEO-Be Flexible The Smallest Thing You Can Sell
Be Flexible The Smallest Thing You Can Sell Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What is the absolute smallest thing you can do for your clients that you could charge for an hour of your time, but what would 15 minutes cost? I know, you want them to buy the whole box of stuff. What about one item? We were working with a closet installation company, and they said, well, we have this great deal; it's ten shelves for $1,000. I'm like, too much. I said, how about one shelf for $100? Carl, I don't even get out of bed for $100. I'm like, really? So if I called you and asked you for a quote, and you had to come to my house, you wouldn't come? He's, oh, no, I would come. I'm like, well, how much would you charge me? Zero. I said, well, it seems like you get out of bed for no money. Well, how about this? Imagine I called you over to do a quote in my house, and I said, hey, Bob, thanks for coming over and looking over and giving me a quote. I've been having a little trouble with this one shelf. Would you mind, you have a screw gun, I'm sure you have one in the van, could you just help me put that screw in? Would you do it, or would you tell him no? He goes, no, of course I would do it. So, in other words, you would hang a shelf for free. He's like, yeah, good point. So how about this? How about you offer to do one shelf for $100? How many people do you know that have one shelf in their house? And that's when he got it. He's like, oh, right. I said, yes, you get in there, hang the one shelf, and then offer to go look at all their other closets and their pantries and their organizing system. They use the one shelf for $100 to launch their franchise company. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Offer What Your Industry is Not Offering
12/09/2024
Carl-Gould-#70secondCEO-Offer What Your Industry is Not Offering
Offer What Your Industry is Not Offering Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Giving a five to one ROI, who are you competing with? Nobody, see what I mean? You thin the herd very quickly with the right promise. Now, whatever your industry's not offering, you offer it. I'll ship it for free, I'll barter with you, I'll deliver or pick it up, we'll do in-house financing, or we'll have a freemium model, okay? Whatever they're not doing, you do. Whatever they're not offering, you offer. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Guarantee Stinks
12/06/2024
Carl-Gould-#70secondCEO-Your Guarantee Stinks
Your Guarantee Stinks Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm sorry to tell you. Whatever your guarantee is, if you want to tell me what We live in a world of risk reversal.Your clients want to know that it's going to hurt you as much as them if things don't work out. So I'll give you an example of what I mean by that. So I'm a coach, I train coaches. I give what's called a 5 to 1 ROI, which means if you are not making or saving five times the amount of my fee, the whole thing is free. Now, how many other advisors, first off, how many advisors have you hired that gave you that promise? Anyone? Okay. How many of the advisors that you hired could have given you that promise? All of them. How many did? None. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-When the Market is Going Down
12/05/2024
Carl-Gould-#70secondCEO-When the Market is Going Down
When the Market is Going Down Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You just lost your job, or someone you know lost their job. So, just to stock up while they're gonna be unemployed, they go out and buy a new car, stop at Best Buy, pick up a new TV, and then stop at another store and load up on all brand new clothes. And they come home, and they say, look, I was just thinking ahead. Oh yeah, oh by the way, just lost my job. So I bought a new car, I bought some appliances, and I bought clothes. What would you tell that person? Or besides getting out, I was thinking of bringing it back, but get out, okay, all right. Bring it back, get out, get this stuff out of here. What were you thinking, right? But what if you said, hey, so you know, I know I just lost my job, it's gonna be some time. But you know what, there's a club where we can make, we just pay a small membership fee and we can take advantage of economies of scale and bulk purchasing. So I thought I would do that during that time. Which one sounds like a more reasonable purchase? The club, and that's why they're so popular, okay. So we need to have some sort of bundle, a freemium and a premium. You guys good with that? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Sideways Market
12/04/2024
Carl-Gould-#70secondCEO-Sideways Market
Sideways Market Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When it's sideways, people are paralyzed, right? I was in Los Angeles one time when there was an earthquake. I was like, what was that? We don't get those on the East Coast, right? And all the native Californians were like, no big deal. It's just an earthquake. I'm like, earthquake, Jesus, right? Now, when there's an earthquake, what are people doing? Are they saying, oh, wait a minute, we will have to evacuate. We should get to the vending machines and stock up and provision because we might be outside for a while. Or are they like, Jesus, let's get to the door? What are they doing, buying, or they're getting out? They're getting out. They're not buying when the market's going sideways, right? You all hear about how your customers are saying, well, I'm waiting for the presidential election. Then I'm going to know how things are going to go, right? Right now, there is a macro paralysis in buying until the presidential election. We are in a sideways market in almost all industries right now. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Premium Risk Free and Create a Club
12/03/2024
Carl-Gould-#70secondCEO-Premium Risk Free and Create a Club
Premium, Risk Free and Create a Club Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You need to raise your fees and have a premium, platinum. We're going to think like a restaurant for a moment. Second, when the market is going sideways, you need to have a risk-free or free offer. So you're going to have a premium offer and a risk-free offer. And then when the market's going down, by the way, the number one commercial strategy in the last 500 years in winter is the creation of clubs. Look around your club. Notice a lot of these masterminds. You hear about a lot about masterminds right now. They're clubs. Masterminds are popping up all over the place. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality Part 2
12/02/2024
Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality Part 2
Pricing is the #1 Way to Communicate Your Quality Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Absolutely must position ourselves as an authority willing to pay more for your products or services if they believe you're an expert. And it's not because they have more money ,it's because they have less money and they only have one chance with that money. So if they believe you can get them from point A to point B one shot, but it costs a little bit more, they'll do it. And that's where we need to be. Most of you are pricing yourself in the middle. In the middle is a pricing strategy for fall, not winter. In the middle pricing during winter, you are invisible. It's not even that you're good, that you're invisible. I don't even see you. You're not even on the radar. Cannot be in the middle, okay? And we'll get into that. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality
11/29/2024
Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality
Pricing is the #1 Way to Communicate Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are going to need to have a couple of different pricing strategies and the reason for that is because pricing is the number one way that you communicate with your clients. You can have a great website, you can do all these different things, but it all gets real when you announce your price. You charge $50 a session, I know what kind of coach you are. And you're like, wait a minute, I'm better than that. You might be, but you don't believe you're better than that. That's why you're charging $50 a session. Who's the better coach, $50 a session or $5,000 a session? How do you know? You only go by price. It's the number one filter we use to judge quality. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Fall in Business
11/28/2024
Carl-Gould-#70secondCEO-Fall in Business
Fall in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 1985 to 2005, now I don't care who you are, but doing business in 1985 to 2005, you can do no wrong. You can't get anything wrong; everything you try works. So you say, I'm going to open up a retail shop. So you do. You open up the retail shop, you put whatever you want to sell in there, you put a sign on the door, you flip it over, it says open.People walk in and buy stuff. And you're like, ha, see, told you, I knew this business stuff. Watch, they're going to come in and buy stuff. And they do. And you're like, damn, all right, I'm a business genius. Everyone's in a business genius at this time. This is a picture of a hopper at my uncle's apple orchard in Pennsylvania. And every third week in September, we go up to his apple orchard and we help him pick the apples. And we all joke. We're like, ha, we're farmers today. And my uncle would say, oh, I can't stand it when you people come up. Yes, you are a farmer today. Everyone's a farmer today when the apples are hanging on the tree. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Summer - Sweat Equity
11/27/2024
Carl-Gould-#70secondCEO-Summer - Sweat Equity
Summer - Sweat Equity Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We hit 1965. 1965 to 1985, who was born during that time? I was. Gen Xers, right? All you Gen Xers out there. This is why we're always so pissed off, right? This is why we're always upset at the world. Like, oh, come on! Like, everyone's disrespecting me, right? Because it's summer. Summer's all about sweat equity. What happens with sweat equity, right? Sweat equity is a nice way of saying you're going to work your tail off and you're going to get nothing for it. That's why everybody's upset. Because if you follow the stock market, it goes like this, 1965, 66, 67, and all the way into the 80s, and it doesn't move. You're doing all of this work, but you're not seeing the results of your labor, right? And so during that time, think about the mid 60s, the 70s, and the 80s, right? It's a time of revolution. There were fuel shortages. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Spring in Business
11/26/2024
Carl-Gould-#70secondCEO-Spring in Business
Spring in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So spring, the last spring, was 1946 to 1964, okay? Who was born during that time? Don't raise your hand; I'm not looking to out anybody. What demographic was born during that time? Baby boomers, not the baby boomers, a baby boomer. Every 80 years, there is a baby boomer generation for the last 500 years, always following a world conflict. Just go back, 80, 80 before,, and you'll see it, there's a baby boomer generation. That's a time to buy low. Everybody's got money around that time, optimism is very high, right? Everyone seems to have a job, and you can have a single-provider household, but you don't need an income household during spring, right? Everybody's got a job, everyone could buy a house, and everyone can have a car- that sort of thing, right? So that's the time to buy low. Then we hit 1965. 1965 to 1985, who was born during that time? I was, Gen Xers, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Industry Problems You Solve
11/26/2024
Carl-Gould-#70secondCEO-Industry Problems You Solve
Industry Problems You Solve Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When somebody comes to your website, they're looking to solve two problems. If you are addressing the top problems of the industry, they're going to say, wow, this person really gets me. They understand. Now it says, list the top five industry complaints and, have a chat GPT, write a 550-word blog on how you solve those problems. If you're not sure how to do that, you notice there's a QR code on each of these slides. We have some extra training material, some videos that explain what we're doing, and a deep dive. But go to my website, carlgould.com, and we have a problem we solve page. Have a look at how we set it up and set yours up that way, too. But problems we solve. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO Coaching
11/25/2024
Carl-Gould-#70secondCEO Coaching
Coaching? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. People come into coaching because they have a ceiling somewhere, right? There are some belief systems or rules or values or principles that has got them to a certain level but is preventing them from getting to the next level and specifically in coaching, if somebody starts to take over and says “I’m gonna tell you how is this gonna going all that”, they are likely using the strategy that they actually need to overcome in order to be more successful. So, the very thing they’re trying to use to dominate or direct the conversation is the very thing that they need to correct. It’s the limiting belief that’s holding them back, so as a coach, I would highlight that and say, “alright mister/ms.pushy you know mister/ms.”, Micro culture, you know who’s the coach here if you're--if you're trying to take over that cool if I recognize that limiting belief or pattern, I’ll just bring it out and say “look you ask me to work on this particular pattern, it’s exactly what you’re using now and you know, you want--you want to direct, I’m not saying don’t co-create, you should do that let’s design and set the expectations together but if they’re stepping outside of that then yeah I would speak up as the coach”. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO Coaching Mentoring -Whats the Value
11/22/2024
Carl-Gould-#70secondCEO Coaching Mentoring -Whats the Value
Coaching & Mentoring -What's the Value? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Coaching and mentoring is made me, you know, probably one of the largest impacts I’ve had in my life, I mean when--I valued--you know, I played lots of sports when I was a kid, and I really valued my sports coaches you know they give me insights about myself, they give insights about the game I was playing and as I learned you know the game was just a microcosm of life. You know, the sport that I played, you know, prepared me well for the life that I had later on because, you know, sports taught me creative problem-solving in teamwork and influence and teaching others and learning that you can get there by yourself, so many good life lessons when I got into the business and when I was struggling the most I hired a business mentor who works with me for five years and I realized my god there’s you know there’s a whole skill here and I learned that you know having somebody look down or look across on what’s going on, I can’t see the whole picture and coaches help me two main things. One, I understand where my blind spots were, and two, there are time machines. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO Discounting - Big Mistake Part 2
11/21/2024
Carl-Gould-#70secondCEO Discounting - Big Mistake Part 2
Discounting - Big Mistake! Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Whether you’re 1 day in business or you’re 10 years in business or 100 years in business, that’s not the mark of your value. What is your mark of value? How much value are you bringing? What’s the return on investment that your clients are getting by working with you? if you work for an hour and you make 100,000 dollars, well, you can charge ten grand or 20 grand for that hour if you want. So don’t discount your way to market share because what you’ve done is you’ve trained your clientele to pay you that much, and there not all of a sudden gonna just want to hire you--you know, raise their fees and when you go to hire--get new clients you're going to--they’re gonna say “well can I speak to anyone you’ve work with before?” Great! You're gonna send them over to all your discount people,right? So come out right at the gate and charge what you're worth. Now you can have promotions, you can do specials, but you're not--don’t discount, discount is a big mistake. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO Discounting - Big Mistake Part 1
11/20/2024
Carl-Gould-70secondCEO Discounting - Big Mistake Part 1
Discounting - Big Mistake! Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One of the big mistakes that early-stage entrepreneurs make is that they try to discount their way to market share and then once they have a critical mass and then like, “okay now I’m gonna start getting paid what I’m worth,” that’s a huge mistake I mean, if you think about it if Richard Branson or Oprah Winfrey decided to start a mentoring program they would not say “hey everyone, I’m thinking of starting a mentoring program, so but I’ve never done it before, never had once so for a special time, I’m gonna only charge half or a third of my rate”, you know yeah any shot when they do that. Here‘s what they would say, and here’s what I would recommend every one of your listeners uses, is when your--if you’re starting or launching your business or you watch the new product or offering, here’s your script okay, your script is; I’m making myself available to the market in a way I’ve never been available before. When I was in the corporate world, you couldn’t hire me unless you wanted to pay me 250 thousand or above, you know. And you don’t need me for all that time, but you would--you couldn’t even hire me if you wanted, so I am now making myself available to the market in a way that I could, or I’m making this product or this service or this access in a way that I’ve never made it available before. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Carls Marketing Rule of Thumb - Part 2
11/19/2024
Carl-Gould-#70secondCEO-Carls Marketing Rule of Thumb - Part 2
Carl's Marketing Rule of Thumb - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Use this as honest feedback as to what area of networking or promotion you need to work on, alright? Yeah, maybe explain a little bit more, spend a little bit more time, and get to know the person first personally, okay? And I will get into more techniques and lfl (inaudible) , we thought today we’d start out with the framework here, and you know, cause if you’re doing something that you love, you know, and you're doing things you enjoy or that your at least neutral at and not so bad you know I’m not willing do it. That comes across, and then you’re just more enjoyable to be around, alright? Cause I got to tell you,I mean I do a lot of networking,I built my business around it and those that network can tell the people that are just there to take the box. Oh yeah, I’ve gone, and you know what you do, you net eat, you don’t network. You walk in there, and you get your cup of tea in the corner and a low bite of the muffin, and you find the other person who doesn’t want to be there either. Yeah, this stinks, doesn't it? Yeah yeah, me too--me too, and then you're gone. And we all see you coming, and we all see you going, and if you don’t commit to the group, we’re not gonna commit to you. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Could - #70secondCEO - Carls Marketing Rule of Thumb - Part 1
11/18/2024
Carl-Could - #70secondCEO - Carls Marketing Rule of Thumb - Part 1
Carl's Marketing Rule of Thumb - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I understand that there’s a common thought that, yeah, but I wanna be too pushy, you know, I don’t want to overexpose myself. I don’t want them to--I don’t want to wear them out. You know I don’t want them to think like oh, here comes Donna again, right? Here comes Connie again; here comes Karen again, okay? I have a general rule of thumb when it comes to marketing in lead generation. If you are boring, do it less. If you are interested, do it more; that's the general rule of thumb. If you’re not sure, if you’re boring or interesting then use this monthly call to get honest feedback from your team and just say, “yeah yeah you now Carl let’s lighten up a little bit,have a little bit of fun,okay I’ll work on that”. I’ll work on my smile, Karen. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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