Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO-Stage 5-Are You Known Beyond Your Product?
02/13/2026
Carl-Gould-#70secondCEO-Stage 5-Are You Known Beyond Your Product?
Stage 5 - Are You Known Beyond Your Product? Stage 5 - Sustainability Hi Everyone, Carl Gould here with your #70secondCEO, I’m also the author of The 7 Stage Growth Method. Today’s topic- Stage 5- The Sustainability Stage This is the stage when you can first start considering scaling your business. You’ve laid the foundation in stages one through four. Let’s see how you doing in Stage 5, give yourself a rank on a scale of 1-10, 1 low, 10 high. Stage 5 is when the systems have taken over to the point they’ve created such a consistent experience for your customer base that you are now known for something other than your product and service. Starbucks- the experience, McDonald’s- convenience and real estate. They are known for things other than their core product and service. Are you? Give yourself a score on a scale of 1 to 10. One, we’re not known for that at all, 10, we are, all the ancillary benefits people really know and know really well. Put your score in the comments section. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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CarlGould-#70secondCEO- Stage 4- Why Systems Fuel Scalable Growth
02/12/2026
CarlGould-#70secondCEO- Stage 4- Why Systems Fuel Scalable Growth
Stage 4- Systematize for Growth Hi Everyone, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, just a little bit more than a one minute investment per day for a lifetime of results. Today’s topic - Stage 4. Rank yourself on how well you have created your systems. This is the Systems Stage, where you decide on the ecosystem or the type of business you’re going to be. Up to this point you’ve been an entrepreneurial-run business; now we’re making the switch to a professionally managed business, where you systematize every single aspect of your business. Little hint, start with the most frustrating part of your business and work your way back from there, because any frustration in your business means that you lack a consistent and viable system in that particular area of your business. Give yourself a rank, 1-we haven’t figured out what we want to be when we grow up, 10- we’ve nailed it! Put your score in the comments section below. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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CarlGould-#70secondCEO-Stage 3 - Building a Team That Believes
02/11/2026
CarlGould-#70secondCEO-Stage 3 - Building a Team That Believes
Stage 3 - Building a Team That Believes Stage 3 - The Synergy Stage Hi Everyone, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, a little more than a one minute investment every day for a lifetime of results. Today’s topic -Stage 3. Give yourself a rank on a scale of 1 to 10, 1 low, 10 being high. Stage 3 is the Synergy Stage. This is where you’re building your implementation team. If you have a great plan you’re an authority in your niche now you’re busy and in demand, and you need people to help you. They have to be fully aligned and bought into: Your mission Your vision Your values Your purpose for your business Give yourself a ranking on a scale of 1 to 10, how aligned and enthusiastic is your team about your mission? All right, because that’ll tell you how dedicated they are to the long-term goals of your company. Put a comment below, what’s your score? I wanna know, all right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 2 - From Unknown to Industry Expert
02/10/2026
Carl-Gould-#70secondCEO-Stage 2 - From Unknown to Industry Expert
Stage 2 - From Unknown to Industry Expert Stage 2- The Specialty Stage Hi Everyone, this is Carl Gould author of The 7 Stage Growth Method and your #70secondCEO, just a little over a one minute investment each day for a lifetime of results. Today’s topic is stage 2 the specialty stage. Alright, here we’re judging how much of an expert in your niche are you? How much of an authority? Give yourself a ranking on a scale of 1 to 10. One, nobody knows who I am. Ten, I’m an ABSOLUTE authority in my niche. Here’s how you know. Somebody unsolicited comes up to you at an industry conference or somebody in the industry contacts you and says, “hey, can I can I bug you a little bit can I ask you a few questions? Buy you a cup of coffee and pick your brain because you’ve figured out some things that I just haven’t been able to figure out and you seem to really have that worked out.” So, how often does that happen to you and how much of an expert are you in your niche? One, you’re a Houdini, nobody knows who you are, you’re a disappearing act, 10, you’re a celebrity in your niche. Put a comment at the bottom, let me know what your score is. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl Gould-#70secondCEO-Stage 1-Rate Your Strategy: Boring or Compelling?
02/09/2026
Carl Gould-#70secondCEO-Stage 1-Rate Your Strategy: Boring or Compelling?
Stage 1 - Ranking Your Business Hello Everyone, this is Carl Gould, author of The 7 Stage Growth Method and your #70secondCEO just a little over a one minute investment per day for a lifetime of results. Today, we are going to start ranking your business according to the 7 Stage method. Stage 1- give yourself a ranking, one low, BORING! 10 high, inspiring and compelling. To what degree are your strategic planning documents, all those great ideas you got out of your head and onto paper, not only are they documented they are inspiring and compelling. What you do, how you do it, why you’re doing it, all that together has to be a 10, a 10 in each one, so give yourself a ranking. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Power of Being Believed In
02/06/2026
Carl-Gould-#70secondCEO-The Power of Being Believed In
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We've coached about 150,000 people now. And we ask everybody, how did you ever get started in your business, if they're a business owner? Or how did you choose this career path if you work for an organization? The number one answer that we get as the reason why somebody chose a career path is that someone else believed in me. Someone else said, hey, you know, you're really good at this, or you have a, I went into accounting and finance. This is how the meeting went, senior year in high school. My guidance counselor said to me, Carl, your math scores are really high. You should become an accountant. And I was like, well, that sounds cool. I should do that. So I went to school for accounting and finance, and I had no clue what it was. But I did it because my career counselor said to me, well, you have a proficiency in that area. Your scores are really high. You should go into that field. So I did. I had no clue what accounting and finance meant until I got to college, right? But it's the most common answer we have is somebody believed in me. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Leaders Must Sound Certain
02/05/2026
Carl-Gould-#70secondCEO-Why Leaders Must Sound Certain
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Your language means this is where knowledge, credentials comes into play. You need to be the smartest person in whatever room you walk in. Or if you're on a project and you're doing a build-out or you're doing a budget, you want to be among, if not the smartest person in that room because you can then direct the room because people follow certainty. They follow leaders, okay? So you want to be the lead dog. So most people say, oh great, I don't have to worry about that 7%, I'll just focus on the body language. Uh-uh. We need it because it's the lead dog. The body language will do most of the work, but we do need the words for the as the lead dog. Everybody okay with that? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-If They Don’t Respect You, They Won’t Bring You Problems
02/04/2026
Carl-Gould-#70secondCEO-If They Don’t Respect You, They Won’t Bring You Problems
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, to respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that you say you can do? Here's why that's important. Because if I don't respect you, I won't bother telling you the truth. I won't bother bringing things to you because you can't handle it. Why would I bring a problem to you if you can't handle it, okay? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Master the Word Yes
02/03/2026
Carl-Gould-#70secondCEO-Master the Word Yes
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first time at this? Yeah, great, cool. So you into sports? Nah, not much of a sports person. Oh, oh, OK. So what are some of your hobbies? You know, I don't have a lot of hobbies, so I'm just more of a stay-at-home kind of person. Now, that's just two sentences. How hard was that to watch? And we've all been there, OK? So we have to remove the barriers, have the common goals, master the word yes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-They’re Not Wrong—They’re Just Wired Differently
02/02/2026
Carl-Gould-#70secondCEO-They’re Not Wrong—They’re Just Wired Differently
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now that we have rapport, we can now influence somebody to our point of view, right? Remember, there's three styles, right? So think about it. When you walk around every day in your work and you say, you know, that department, I don't know how they hired those people. They don't deserve to have jobs. How do they make it through the day? Ever have one of those moments, right? Because those people aren't wired like whom? Like you. They're fine. They weren't put on this earth simply to annoy you. They have a purpose. And guess what? They're thinking the same thing of you. Like, I don't know how he or she makes it through the day. I have to help them find their keys. I have to let them in. They forget their security pass all the time. Like how are we relying our future on that person, right? And yet they get a lot done, right? There are just different styles.We just have to find the style. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Adapt Your Style to Build Rapport
01/30/2026
Carl-Gould-#70secondCEO-Adapt Your Style to Build Rapport
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them. It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Questions That Build a Business Plan
01/29/2026
Carl-Gould-#70secondCEO-The Questions That Build a Business Plan
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Next, the business plan. Who are we? What is our product? Or service or idea? Who are our customers? What is our market? Who is our competition? Where will we operate? How will we advertise? How will we market ourselves? What is our unique selling proposition? What is our business identity? What size will our company be? And what size will our company eventually become? How long do we plan to stay in business? How much money do we intend to make? Will we operate on a fiscal year or a calendar year? What is our corporate structure? What industry will we operate in? What are the strategies that will govern our overall operations? What are the tactics we will use to implement our strategy? What work needs to be done? And by whom? and by when? Who is on our advisory board? How will we build our executive team? These are some questions that you'll ask as you formulate your business plan. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Vision and Values Must Be Intentional
01/28/2026
Carl-Gould-#70secondCEO-Why Vision and Values Must Be Intentional
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The vision statement, where will we be in five years? 10 years, 20 years from now? Where will we be in one year? Where will we be in three years? What does the future look like for the business in our mind's eye? When we close our eyes and think about our business? What do we see? I know what do you see. Next, our values statement, what do we hope our business will be remembered? As what are we here to contribute? Who are we here to educate? What experience will people come away from? How will we empower our clients? How will we make our customers feel better about themselves and their lives and their businesses, if that's appropriate, by being part of our organization, whether they are employee or customers? What are we going to stand for? What are our priorities for our business? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Solving Symptoms Never Works
01/27/2026
Carl-Gould-#70secondCEO-Why Solving Symptoms Never Works
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, identifying the issue, we are looking for the cause, not the symptom. It's good to know the symptoms, but we need the cause, okay? So I'll give you an example, all right? Let's identify what the issue is in this particular situation, okay? A client of ours just built a brand new state-of-the-art building in New York City, okay? Multiple floors that requires elevators. They had the latest and greatest elevator system go in. It is optimized based on how many people at what time come into the building, what floors they go to. These elevators can't be tuned to move any faster than they are. They can't be sped up, they can't be reconfigured, you know, to drop or go to certain floors or skip certain floors any better. It's been optimized based on the foot traffic in that building already. Elevators, brand new. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Problems Plus Solutions
01/26/2026
Carl-Gould-#70secondCEO-Problems Plus Solutions
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now this is gonna take discipline from you as a team member because, as their manager, because you can't allow them to come to you with just the problem. They have to come to you with not only the problem, well defined, and then more than one solution. So you can pick your max now. Your job is to have your team come to you, hey, we noticed this one problem, hey, there's a challenge with this one client. Hey, this client had a question or wants something new that I'm not sure we've done before. And when they bring it to you, they bring almost a little plan of how they would solve it. And as a manager, this can be hard because sometimes you're sitting back like, oh my God, stop talking, I could have fixed this halfway through your sentence. I already know what to do. You have to hear them out. So let's give them a format of how they can come back to you, how they can come back to you with a solution, and how you can coach them to take more initiative. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Process Over Preference
01/23/2026
Carl-Gould-#70secondCEO-Process Over Preference
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's no way, especially as you get bigger, and there's no way anyone on the team is gonna like everything that's going on, you just have to advocate for the process. So in everything in your professional life that you don't like, are you guys familiar with the law of opposite values? You guys familiar with what that is? So have you ever heard the expression that you can't understand light until you know dark? You can't be cold unless you've been hot? That's the law of opposite values. In other words, if there's something that bothers you about the company or a process, that means on some level you like it. And if you hate something, there's something about it you love. Like the stronger the reaction, which means you hold the opposite strong reaction. So anytime you're like, oh, what did I do this for, this is stupid. You're like, oh, hang on. That means what do I love about it? So you just have to be able to make both sides of the argument. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stop Describing. Start Instructing
01/22/2026
Carl-Gould-#70secondCEO-Stop Describing. Start Instructing
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So you've heard the term over-communicate. We have to over-communicate. That doesn't mean just talking more. That means being very, very specific in how we give instructions. Okay, and when we do the situational leadership, we'll talk about that some more because we need to stop being descriptive and we need to start being instructive. So as a manager, as a leader, that's what this group needs to do, right? So in other words, somebody's gonna go and if you were to say to somebody that's heading out to a job site for a client, say, hey, do a great job, do it the source one way, that's descriptive. There are 15 different or ultimately infinite number of interpretations of that. Now, you wanna be instructive, right? Okay, and when you get there, I expect a call as soon as you get there. Let's do a video walkaround. Here are our steps, here's our agenda and our script, and that's what we want you to do. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Handoffs Break Teams
01/21/2026
Carl-Gould-#70secondCEO-Why Handoffs Break Teams
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Anytime there's a handoff, so if you're in sales and someone's engineering, someone's on the service desk, right, those handoffs have to be managed tight and you always cover your teammate's back, right? So that's where, so we have to define how that box runs, okay, and that'll be one of our challenges because we speak American English, that's our challenge, our English is so bad. You try handing it off to somebody who actually knows English and you'll find out how bad you're English. My English is terrible. My team, Alex, is like, Carl, that's not what you said and I'm like, I remember what I said, but that's not what it means, that's the problem, right? So we will define how our box or how our lane works. What we need to do is make sure we can pass that off to others, right, to the workforce and we need to manage those handoffs. Those will be the areas that will be really important to us. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Think Like a Team, Not a Task List
01/20/2026
Carl-Gould-#70secondCEO-Think Like a Team, Not a Task List
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So if you're working on something as a team, whether you're the leader, you're the manager, whatever, doesn't matter. Take 100% responsibility for the outcome, which means if Nicole and I are working on something and Nicole has her tasks and I have mine, I'm going to take 100% responsibility for hers, she'll do the same for me, and what that is, that will give enough overlap that makes sure we're going to get this job done. So if she's struggling in an area, I'll jump in and help, but I'll be aware of it. Going back to the quarterback analogy, I need to know what every player on my team's job is so I can help if I need to. I'm not going to do her job unless she needs me or asks me to, she's not going to do my job unless she needs or asks me to, but we want to be aware of that. If we each take 100% responsibility for the outcome, there's a good chance the objective gets done, it gets done on time the way we need to. So we have to start thinking as a unit, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Finding the Trigger That Forces the Buy
01/19/2026
Carl-Gould-#70secondCEO-Finding the Trigger That Forces the Buy
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you’ve gotten or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you--when you win a project and they tell you why they choose you there are lot of times they tell you why they didn’t choose somebody else those are your complaints, those are the distresses. Now let’s add to that what’s going on in their life right now, that makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don’t mean life and death but its an origin. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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CarlGould-#70SecondCEO-Visionaries vs. Operators: The Muddy and the Clean
01/16/2026
CarlGould-#70SecondCEO-Visionaries vs. Operators: The Muddy and the Clean
Carl Gould here with your #70secondCEO - just a little over a minute investment everyday for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. Youâre results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business. Or are you a clean fish? You like the water clean. You like systems and processes and predictability and consistency and high-quality. You're not necessarily the front-of-the-house person like those muddy fish. You're more a back-of-the-house person, a clean fish. You like things well planned out very systematic so you can be very predictable and deliver consistent high quality results. Which one are you doing? Because you will find that there are pros and cons to both. Muddy fish you are usually great at the front of the house, clean fish you are at the back of the house. Which one are you? I want to hear it. Like, follow and subscribe to the podcast and comment, are you a clean fish or are you a muddy fish? This is Carl Gould and this is your #70secondCEO.
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Carl-Gould-#70secondCEO-They Pay You Because They Think You’re the Best
01/15/2026
Carl-Gould-#70secondCEO-They Pay You Because They Think You’re the Best
Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already. They're going to think, and by the way, if you fire them, guess what they lose? You, and they think you're the best option, right? That's why I was in a position one time in my landscaping company where I was in a position where I had to give back the guarantee, but if I gave him back the check then I was walking off the job and he had two days to get this thing done. I'm like, I can write you the check back, but then we're leaving. What do you mean you were leaving? I said, well, you just fired me and he's like, oh, all right. Well, can you get done by Wednesday? I'm like, we'll get done by Wednesday. So there was one time that I was in that position. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Pricing Is a Filter
01/14/2026
Carl-Gould-#70secondCEO-Pricing Is a Filter
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Wouldn't it be nice to know and be able to categorize your clients based on their pricing? So I offer a success fee option and I offer a retainer option. Remember I said before that if the industry's sideways you gotta give something for free and you gotta bundle, right? And you say, well how am I gonna know where the industry is? You're not. You're gonna offer a menu of pricing and you're gonna let your clients are gonna tell you based on where they buy where the industry is, okay? The professionals are likely gonna, the lefties are gonna buy the no smudge or they're gonna buy, and the pros are gonna buy the $4 marker. We use these a lot. That's cheap for me. The person who's just doing one project or it's something at school might just spend a dollar. The person who forgets things all the time, they might say, that could be useful. So based on your pricing, your clients are gonna categorize themselves. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stop Pricing Yourself Into Invisibility
01/13/2026
Carl-Gould-#70secondCEO-Stop Pricing Yourself Into Invisibility
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they need to know, and they get up and go buy from somebody else. Like, no way, right? Listen, your business is about, signing new business is about two things: the right traffic and the right offer. Most of you have pretty good traffic, meaning qualified leads. You're talking to the right people, but your offer's just not there. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-What Are the 7 Stages of Business Growth?
01/12/2026
Carl-Gould-#70secondCEO-What Are the 7 Stages of Business Growth?
What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a franchise? Ray Kroc, way back when he had the idea of selling businesses to people when they didn't exist, and then creating them later on. He actually had to convince the government that it was not fraudulent. Have you ever bought a home or an apartment just by looking at the building plans when there was nothing but a hole in the ground, and a building was going to be built later on? That build or that developer sold the business first, created second. A very common practice in this day and age when they build new sports arenas, is they sell what's called Personal seat licenses before the venue is ever built. They sell you the right to buy that seat once it's made. In other words, they sold the whole stadium. They sold out the stadium before the stadium was ever built. Have you ever bought a ticket to a performance that has not debuted yet? Have you ever pre purchased a book or a record album or musical album or DVD or a CD? Anyone who pre sells anything is selling the business first and creating second. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Role Needs More Than a Job Description
01/09/2026
Carl-Gould-#70secondCEO-Your Role Needs More Than a Job Description
Your Role Needs More Than a Job Description Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Questions that we ask is, we ask this of our clients and we'll say, does everybody in the company hold the credentials for the job that they perform? You know what the majority of the answer is for most people in most companies? No. So if you are the bookkeeper, you use QuickBooks Online or some other NetSuite or some other financial software. Have you taken all the certifications that the software offers? The answer is, probably not. If you're a project manager, have you taken all the project management courses that align with your level in the company? Probably not. So just something to think about. Think about your position, what you do, whatever credential, whatever continuing education credits, whatever training or certification that goes along, not just goes along with your job description, but makes you best in class, you may want to consider taking it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Capability Builds Respect—and Truth
01/08/2026
Carl-Gould-#70secondCEO-Capability Builds Respect—and Truth
Capability Builds Respect—and Truth Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, to respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that you say you can do? Here's why that's important. Because if I don't respect you, I won't bother telling you the truth. I won't bother bringing things to you because you can't handle it. Why would I bring a problem to you if you can't handle it, okay? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Finding Rapport When You Have “Nothing in Common”
01/07/2026
Carl-Gould-#70secondCEO-Finding Rapport When You Have “Nothing in Common”
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first time at this? Yeah, great, cool. So you into sports? Nah, not much of a sports person. Oh, oh, OK. So what are some of your hobbies? You know, I don't have a lot of hobbies, so I'm just more of a stay-at-home kind of person. Now, that's just two sentences. How hard was that to watch? And we've all been there, OK? So we have to remove the barriers, have the common goals, master the word yes. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Power of Saying Yes First pt 2
01/06/2026
Carl-Gould-#70secondCEO-The Power of Saying Yes First pt 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If somebody asks you, do you golf? Do they actually care if you golf? No. What is it they want to talk about? Golf! And what do you think they were about to tell you after you say yes? Some story that you don't want to hear about their golf weekend. Right?: Okay. I get it. You don't want to listen to it. But if you say no, they cannot find something with you. So your answer is yes. Every time. As long as you have a reference for it. I'm not suggesting you lie to somebody. Have you ever been to Hawaii? Oh, I tricked you. I tricked you. Let's try it again. Let's review the training. It's coming on three. You ever been to Hawaii? Right? In my dreams I have been. On the internet I have been. Seen a lot of great photos of Hawaii. I wish to get there someday. It's yes or some version of yes. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Power of Saying Yes First
01/05/2026
Carl-Gould-#70secondCEO-The Power of Saying Yes First
The Power of Saying Yes First Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You have to use this word first. And here's the word. The word is yes. So what's the word? OK, everyone this time, what's the word? OK, so we're going to try it out. Hey, do you golf? Some of you are like, well, I don't know if it's called golf. Like, I went to the miniature. All right, we're going to try it again. Ready? We'll review the training. I'm going to ask you a question. You have only one answer. OK, here it comes. Do you golf? Some of you still, it's still, we're not there yet. OK, now you're saying, well, I don't golf. I don't want to say I'm golfing. I'm not going to lie to somebody. Have any of you ever seen a golf ball? Have you ever gone miniature golfing? Have you ever watched golf on TV? You know who Tiger Woods is? So you have a reference for golf. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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