Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO-Task or Project
10/01/2024
Carl-Gould-#70secondCEO-Task or Project
Task or Project? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When they set goals, number one is the–there’s a difference between a goal and a project, right? You know or task in a project, I think once–what some people do is they’ll be too vague or they’ll make the goal too far out in the future and it is hard to connect with. So I want to lose a hundred pounds. You’re not going to lose a hundred pounds, and you know you might lose a hundred pounds in a year or two years; what’s your 90-day goal? Right? And what is it that you can do right? So take a goal, chunk it down, and put it in 90-day steps; it’s been a long-held coaching principle that you set goals in 90-day increments, and a number of management systems that have taken that on Bezels, Rockefeller habits, eos, you know our rocks are priorities, you know that’s a long-held coaching concept, 90-day goals. So take it, chunk it down, and go after smaller bits, but then understand what a goal actually is? A goal is actually a destination, it is–it is a project or some sort of endeavor that has an end point, that which is different than a category of improvement, so somebody says I want to be a better father. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl Gould-#70secondCEO-Do you own it Part 4
09/30/2024
Carl Gould-#70secondCEO-Do you own it Part 4
Do You Own It? - Part 4 Hi everyone; Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. However, I made friends with the bar backs and I made friends with the servers. We talked about how to stack the tray, you know, the whole bit. That was really big for me, I got a nickname, it wasn’t very flattering in the beginning, but it wasn’t too bad after a while. My colleagues called me “Mr. 20 Percent”. “Ugh, Mr. 20 Percent’s coming back.” Right, ‘cause I would push ‘em. I’m like, “That’s right.” I was all intense about it. “Cause I was scar-they scared the heck out of me, I didn’t want to be thought of as the guy that can’t perform. So, when he gave me ownership of it, that was a big difference. So, I had to make friends with whoever was giving me input and make friends with whoever I was giving an output to. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Do You Own It Part 3
09/27/2024
Carl-Gould-#70secondCEO-Do You Own It Part 3
Do You Own It? - Part 3 Hi everyone, Carl Gould here with your #70secondCEO, just over a minute a day of investment for a lifetime of results. So you ever see in a bar, there’s a bar back comes in and loads all the drinks in the back? I had never counted what they put in there, I just assumed that what they put in there was accurate. I started to count, you know, he would come up and be like, “I got a 12 pack of whatever.” I said, “Show me how many are in there.” “Well, why do you wanna see that?” I said, “I wanna see that there’s 12.” There was 11, right? ‘Cause I said, “Look, you probably popped one for yourself on the way in that’s fine. But just write 11 down, don’t say it was 12 there you’re putting that on my spreadsheet.” Right? And I never gave two thoughts to a server who would pick up a tray of glasses and drop it. I’d just be like “Oh, we’ll just redo them.” I realized that’s going on in mine. So, I had to make friends with box number one and box number three. I can’t do this in a vacuum. Does that make sense? I can’t just pour good drinks; the results I was getting didn’t work. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl Gould-#70secondCEO-Do You Own It Part 2
09/26/2024
Carl Gould-#70secondCEO-Do You Own It Part 2
Do You Own It? - Part 2 Hi everyone, Carl Gould here with your #70secondCEO, just over a minute per day for a lifetime of results. I was like “Oh, okay. Uh what’s my number?” And he says, “23 percent.” And I was like, “Really? Do you think I’m stealing from you?” And he said, “No, you’re new to the job.” And he says, he was a real smart ass, he goes “We think you stink at your job. You know, and so but if in three months it’s still over 21, yes, we would think that you are stealing from us.” So, he gave me some techniques on how to bring it down. And now I remember what landed with me: he said, “You own that.” Right? Now, he put me in charge of one line, but that one line has a lot of implications. So, I’m over here, box number two, owner Carl, and the success metric is 19-21%. Now, to this point, I thought my job was to pour good drinks. However, I started to realize other factors are affecting my results. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl Gould-#70secondCEO-Do You Own It - Part 1
09/25/2024
Carl Gould-#70secondCEO-Do You Own It - Part 1
Do You Own It? - Part 1 Hi everyone, Carl Gould here with your #70secondCEO, just a little over a minute of investment for a lifetime of results. I went to bartending school, I got a job at a club in Hoboken, and a month in, the owner sits me down, and he’s got a long, you know, a long printout, and there’s one line that’s highlighted, the name was Gary. Gary sits me down and says, “Hey, Carl, you know I just wanna review your job, how you’re doin’. Your colleagues seem to like you, you work hard, you’re blending well, you know some things I’d like to see you work on but, so far you’re off to a pretty good start. Right? And he said, “I brought this spreadsheet here ‘cause I wanna show you what we judge your performance on.” I said “Okay.” I assumed it was the yellow highlight and he said “You see that line where it says ‘liquor cost’? That’s your line, you own that.” He didn’t say you’re responsible for it, he didn’t say.. He said “You own that.” And it’s supposed to be between 19 and 21 percent. That’s what we’d like to see. If it’s under 19 percent we’re going to assume you’re stealing from the customer. If it’s over 21 percent we’re going to assume you’re stealing from us.” Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl Gould-#70secondCEO-Journal Everything
09/03/2024
Carl Gould-#70secondCEO-Journal Everything
Journal Everything Hi everyone, Carl Gould here with your #70secondCEO, just over a minute of investment everyday for a lifetime of results. I want to give you an exercise that has 100% foolproof guaranteed results. Are you ready? Take a pen out; here we go. What I would like you to do for the next two weeks is I would like you to take out a journal and write down everything you do every day for two weeks. What I mean by that is you don't just go to the post office. No, no, no. You have to drive to the post office, get the mail, sort it in, bring the mail back, and drop it on each person's desk, then go through the mail, and then you handle the mail. That's just one example. But there's no such thing as getting the mail, going to the post office, going to lunch. Actually, chronicle what you do and how long it takes you to do, how long it takes you to do it. Here's why it's 100% foolproof. 100% of the people in my 24-year career have come to the same conclusion. One, they've never, nobody has ever finished the exercise. Because at around day 3, or so, you realize how inefficient you're being, and sometimes, how ineffective you're being, and literally how much time you're wasting, and how much time your people are wasting around you. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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Carl Gould-#70secondCEO-Getting Others to PERFORM
08/30/2024
Carl Gould-#70secondCEO-Getting Others to PERFORM
Getting Other to PERFORM Hi, Everyone; Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You need to get others to perform at a high level. That means you have to empower them, that means you have to coach them, guide them, and mentor them. So let me give you a couple of statistics here to play around with a couple of formulas how you spend your time. Alright, you are gonna take on in Stage 3 here, is “How well do you get others to perform at a high level?” So I'm gonna give you a little time management formula called 20-20-60: 20% of your time, 20% of your time, 60 % of your time. So in Stage 3, 20% of your time should be spent coaching, guiding, enabling, mentoring others to make them better. You ever hear the expression “you have to manage up and coach up?” That's right. You coach, you're a manager on how to interact with you better. You coach your stakeholders, your colleagues, the people that you deal with on a regular basis that are one degree of separation from you. And if there's anyone that does report to you, you coach and empower down as well. So you become the center of a coaching and empowerment network or ecosystem. And that's how you’re gonna make them better. 20% of your time on coaching, mentoring, guiding, and enabling. 20% of your time on strategic thinking: How do I make things better? How do I plan? How do I set goals? And how do I achieve those goals? And then 60% of your time on your job description. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-What Drives Value
08/29/2024
Carl-Gould-#70secondCEO-What Drives Value
What drives Value? Hi, Everyone. Carl Gould, here is your #70secondCEO, just over a minute of investment per day for a lifetime of results. There was a study done in 1974 by the Sloan School of Business, and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago was the TANGIBLES of the business, its physical assets. Well, let's fast forward to today. A follow-up of those 10,000 companies and the second part of the study showed that 72% of what drives value in business is its INTANGIBLES. Its intellectual property, it's brand equity, its brand promise. Toms shoes- is it the shoes? Or is it the fact that that company goes out, and for every pair of shoes you buy, they buy a second pair and give it to an underprivileged child somewhere else in the world? Which one do you think it is? So stop falling in love with your product or service. Yes, you want your product to be impeccable. You want your service delivery to be outstanding—no question about it. Logistically, we want those things to run well. Understand though, people will pay more, they will pay more for the other aspects of working with you. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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Carl Gould-#70secondCEO-Wasting Minutes-Part 2
08/28/2024
Carl Gould-#70secondCEO-Wasting Minutes-Part 2
Wasting minutes - Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Do you think your company or your team wastes one minute a day? Yeah? Alright. If that's the case, take a hundred dollars, put it on the table, and light it on fire. Because all you did was, you just pissed away that hundred dollars. Do you think it's 2 minutes a day? Well, if it's 2 minutes a day, great. Open up your wallet again, take 200 dollars, put it on the table, and light it on fire. You get the picture. Guess what? You're gonna find out that it's 10 minutes, 15 minutes, 20 minutes, 30 minutes or more. Statistics would actually say it's much higher, but let's say it's 10 minutes. Well, that means you are burning every day, I bet you, a thousand dollars. Thousand bucks. So take a second. Go grab a thousand dollars cash, literally light it on fire, take a little video, send it to me, “Carl, you're right. I'm throwing it away anyway so I just thought I would burn it.” We're not going to do that. So any little minute you can save of your time, or you could get better at delegating to your people or empowering them to take the initiative and make decisions, all the better because every minute you save, you're saving a lot of cash. There's a lot of internal profit margin in your business that you need to reclaim. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Wasting Minutes-Part 1
08/27/2024
Carl-Gould-#70secondCEO-Wasting Minutes-Part 1
Wasting minutes - Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So you have your overheads. If you do, remember your non-core operations and your NO systems. This is all the work that has to happen whether you have a customer or not. Those are your OVERHEADS: your fixed overheads that happen every single year, month, and day. Now, let's take those fixed overheads. The amount of money you have to pay whether you do business or not, whether you get paid or not, whether you service the client or not, what is the cost per year, per month, per week, per day, per hour, and per minute to run your business? If you're listening to this video, what you pay per minute is substantial. I've clients that it's 50 bucks, and I've clients where it's a few hundred dollars per minute to run their business. How many employees do you have? Are you and all of your employees 100% effective and efficient every minute of every day? Probably not. That would be unrealistic. Nobody is. However, think about it. How much time per minute is your company wasting? Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Productize Your Business
08/26/2024
Carl-Gould-#70secondCEO-Productize Your Business
Productize Your Business Hi Everyone, this is Carl Gould I am your #70secondCEO, a 70 second investment each day for a lifetime of results. Today’s topic is - Intellectual Property, where to look for it in your business and how to build it. You know you’re a phenomenal business and a visionary entrepreneur; you get things done, and you have great ideas. We now need to make them into concrete programs and products. That’s right, we’re going to productize all of your operations. So, look at these areas: Sales Order fulfillment Employee onboarding Your guiding principles or core values Training You don’t have a training program anymore no no no, you now have a Certification program or an Academy or an Institute or University. We want to take the unique aspects of your business, productize them, and start promoting and packaging them out to the outside world to attract better clients and employees. Now, people will want to work for you because they think they are going through a university and building their resume, career path, and marketable skills just by working with you. And people will want to buy from you because your how and why are cool. Ok, write down below, and send me a comment. Which of these five sales, fulfillment, on-boarding, guiding principles, and training do you need to build intellectual property? Like and follow this podcast, my name is Carl Gould and this is your #70secondCEO.
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Carl-Gould-70secondCEO-Becoming the Best Version of Yourself
08/23/2024
Carl-Gould-70secondCEO-Becoming the Best Version of Yourself
Becoming the Best Version of Yourself Hi everyone, Carl Gould here with your #7osecondCEO a one minute investment for a lifetime of results. In a recent video, I asked you to write down who you admire and what that person or historical figure's admirable traits, rules, and principles are. And you just introduced yourself to what you believe is your best version of yourself. That’s right, you just use another person or figure or package in order to talk about what you believe are your most amazing features and where the next area of growth is for you. Ok, so you wrote down all the attributes of the person that you admire, now what I’d like you to do is: Rank yourself on a scale of 1 to 10. One low, ten high for every one of those attributes. How well are you playing that game? And then create a plan for how to get to a 10 in every one of those areas. So, comment below, and tell me what was: The top trait you are going to work on? What was your score? And, what is the first action that you are going to take going forward? This is Carl Gould, and this is your #70secondCEO.
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Carl-Gould-#70secondCEO-What Are You to Your Prospects
08/22/2024
Carl-Gould-#70secondCEO-What Are You to Your Prospects
What Are You to Your Prospects Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. During volatile times, people defer to experts.They listen to experts.Think about this. If you were in a rush to get to the airport, like, oh my God, I've got to get to the airport. It's an hour away and I've got 50 minutes to get there. So you don't want to take a chance and you order Uber and you order Lyft at the same time. Whoever gets here first, I'm, oh man. And they both say they can get here at the same time.Oh my God, I just got to get there. And you run outside and they're both there and you say, oh my God, I've got to get to the airport. I've got to get to the airport and I don't have a minute to spare. And the Lyft driver says, hey, listen, set aside the Lyft thing for a second. I know it's going to cost you 80 bucks to get there. I'm going to charge you a hundred, but I guarantee you get there on time. And if you miss your flight, I'll reimburse you the hundred and I'll reimburse you the flight. And then you're like, wow. Then you look at the Uber driver and you say the Uber driver, Uber driver, do you know where the airport is? Yep. Would you guarantee I'd get there as well? I can't guarantee that.I don't know the traffic. I mean, what, you know, I mean, yeah, I mean, I think I'll get you there. I've been taking you there many times, but I can't guarantee it. Who are you going with? The Lyft or the Uber? First one or second one? Go ahead. Who are you going with? Number one.Right. Why? He added a 30% premium, but what did he do? He guaranteed the outcome. Now, I'm not suggesting you guarantee the outcome, but did you have more confidence in the Lyft driver? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Client Now or Client Later
08/21/2024
Carl-Gould-#70secondCEO-Client Now or Client Later
Client Now or Client Later Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If somebody is a client now, for me, I call every week. I call, text, follow up, and even if they say, listen Carl, I'm going to be gone for two weeks, let's pick up when I get back. Oh, where are you going? Oh, I'm going to the Amalfi Coast, I'm going on a trip to Italy, I'm going to the Poconos, I'm going to see my mother-in-law, whatever. Next thing I'm going to do is, top 10 things to do when you go visit your mother-in-law. I don't have to be selling all the time, but I want to be in touch all the time. If they're a client later, and let's assume later is next year, whatever, you can put them in a different sequence. But first things first, let's just understand client now, our traffic, client now, client later. And then, let's focus on the client now, what is the offer that gets them off the fence? I could tell you, having been a franchisee and been a franchisor, been a master franchisor, been a multi-unit franchisee and franchisor, I'll be flexible. You bring me a candidate and you say to me, hey Carl, I think I can move this person off the fence, but I need something. You got to give me something. Six months free royalties, you know, $5,000 marketing co-op, right? Go next to your client nows and say, what's the Ferrari offer I just gave Cody? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Traffic Offer
08/20/2024
Carl-Gould-#70secondCEO-Traffic Offer
Traffic & Offer Cody's on the list. He's, you know, he was very thankful that Justin Bieber got his Ferrari and then modified it. So they kicked him off the list. So now Kurt, Cody's moved up. The wait list is now only 17 years, right? You moved up from 18 to 17 years. He's making progress, but imagine I can make you an offer right today. Cody is I'm next in line. Okay. I'm next in line. I can pick anyone I want and I can gift the Ferrari, (0:35) but I have to charge you a dollar. I'm so sorry. I can't just give it to you. You have to pay a dollar for your dream Ferrari. And I can make that happen today. Would you do it? Yes or no? Of course. Of course. What just happened in the Ferrari world? Cody's the right traffic. He's a fan. He's going to buy it's on his computer. We're going to do it. I just made him an offer that took him from not buying to buying. Okay. So think about if you have somebody that's stuck, either they're not the right traffic, meaning they're not ready, willing, and able to even make the purchase. And it could be for a variety of reasons. Like, Oh, I'm under a non-compete or I'm in my job. I'm going to, you know, I'm going to wait for my bonus and I'm going to leave in January. Then we're going to do this whole thing for whatever reason. They might not be the qualified traffic you need right now. Right? So your five out of 10 might not be a bad thing. It just might be that's where they're at right now. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Do You Need to Be a Thought Leader in Your Industry
08/19/2024
Carl-Gould-#70secondCEO-Why Do You Need to Be a Thought Leader in Your Industry
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So we want to be obnoxious in our offering for most of us, most of the people in the room. I know in my businesses, it's easier to be the highest-priced in the niche than the lowest-priced. That's such a volume game. That one's hard to win. You might not be big enough or well-funded enough to do that. So, in our niches, the higher price is usually the easier one to attain. And we need to have that premium offering because we need to be thought leaders. Why do we need to be a thought leader and an expert? Because during volatile times, buyers defer to experts. In other words, they are willing to pay more for your products and services. If they think you can get them there the first time if they think you can do the project, hit the deadline, you know, and it's not because they have more money or money's cheap. It works in the reverse. It's because they're risk averse and they only have one chance with their money, or they only have one chance on this project, and it's gotta be right. So they're willing to pay your five, 10, 20, and 30% premium, depending on the product or service, in order to ensure that they get a better experience or get a better outcome. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-You Need to Have Premium Pricing
08/16/2024
Carl-Gould-#70secondCEO-You Need to Have Premium Pricing
You Need to Have Premium Pricing Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. My suggestion is don't wait. Even if you do your annual increase, raise it again. Raise your prices, whatever you think you can, where you get close to zero attrition. You need to have a premium-priced product or service line, okay? Because that's how your quality will be judged. Now, you don't have to raise prices on every single line item that you have or every product or service that you offer, but you do want to take at least a select group of products and services and charge more for those products and services. We have an expression internally. We don't say this to clients or prospects, of course, but we call it the obnoxious offer. And we ask the question, are we being obnoxious enough? In other words, are we charging enough being obnoxious in price, but are we also being obnoxious in value? Are we delivering obnoxious value, like no-brainer, game-changing, best-in-class value? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-How Much Can a Business Raise Their Pricing Without Attrition
08/15/2024
Carl-Gould-#70secondCEO-How Much Can a Business Raise Their Pricing Without Attrition
How Much Can a Business Raise Their Pricing Without Attrition Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I'm going to ask you a question. You tell me in the answer of a number, think of a number for a moment based on my question. My question to you is if you were to go out to your clientele right now and set aside the ones that you already have contracts with that where the pricing is already fixed. But if you basically went out to your clients and your prospects and you raised your pricing 1%, just 1%, what percentage of your clients would abandon you? They would leave. You were at a hundred dollars. You're now at one Oh one. You were at 3%. Now you're 3.03%. What percentage of attrition would you experience? Do you think? Okay. Zero. So 3%. If you raise your prices 3%, what level of attrition would you experience then? Zero. Okay. 5%. Right. 5%. How about 5%? Would some of you start to get attrition at 5%? Yeah, probably. Right. So maybe you're from one to four Let's just call it that. If there was any number where you felt you could raise your pricing and you would have close to if not zero attrition, that's a signal from your clientele that they love you for something more than just the utility of your product or service. They like you for some other reason. You're a professional. You're based in the U S you're a local company. You're, you know, the same faith as them. You believe in the same charity. I don't know. Whatever it is. You're just nice on the phone. Whatever. You write good emails. Whatever it is. Okay. But for whatever that is, they love you and are willing to pay you more than you're charging them. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Sometimes Your Proposal Guarantee Can Be Risky
08/14/2024
Carl-Gould-#70secondCEO-Sometimes Your Proposal Guarantee Can Be Risky
Sometimes Your Proposal Guarantee Can Be Risky Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. For those of you that either know New Jersey or ever lived in the Northeast or the North, you know that it's a seasonal business. So that's right. In November and October, I was guaranteeing I would start on a certain day, even if we got a snowstorm, even if there was a late frost, right? I would start no matter what, I would finish no matter what. And that meant working in the rain the whole bit. So you will be making promises at times that, you know, that you're going to say, Ooh, hope, you know, that one's a little shaky. It does happen at times, but the upside is so tremendous. You will get, you know, think about it.I was getting paid a 35% premium for the same work. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Clients Base 70% of Purchases on Top 2 Complaints
08/13/2024
Carl-Gould-#70secondCEO-Clients Base 70% of Purchases on Top 2 Complaints
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Carl-Gould-#70secondCEO-Problems We Solve
08/12/2024
Carl-Gould-#70secondCEO-Problems We Solve
1303. Problems We Solve Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The first part of the language is your pricing, but the communication language of your pricing is the complaints. So here's what I would suggest that you do. So, you wrote down the top five complaints. I'll show you how to format this in a moment. What I'd like you to do is go to your website as soon as you can and start a new page called problems we solve problems we solve.Okay.Then, pull out Claude or Perplexity or chat GPT or co-pilot or whoever your AI assistant is. Punch in the keyword, you know, put the keywords in the prompt, do your topping and tailing, and tell them who you are and who are they, who's your client or your prospect, and write an 800-word article on how you solve each one of those problems—putting the keywords in there. Okay. Right. The top five complaints, five articles, and problems we solved on that page were 800 words. Now, you're going to talk about those five problems most of the time in your social media, your messaging, your next book, and wherever you put out content, but you're going to talk about the top two problems all the time. Like and follow this podcast to learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Let Your Customers Spend Their Way to The Front Row
08/09/2024
Carl-Gould-#70secondCEO-Let Your Customers Spend Their Way to The Front Row
1302. Let Your Customers Spend Their Way to The Front Row Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. When you buy something you're passionate about and you spend the premium on it, do you complain about it or do you brag about it? You brag about it. How many of your clients are bragging that they pay your premium amount? How many do you have currently? Zero. Zero. It's not because you're not, you don't like them, it's just you don't have the mechanism for it. Let's put the mechanism in place. Now don't take this as this is a pricing seminar or this is just the sales and marketing seminar. If you're planning for hyper growth, the first step is to be seen as an authority. The way to be seen as an authority is through pricing. And the way you get the word out is by creating a mechanism for your clients to buy their way to the front row so they brag about it, right? They're the ones that are going to help you become the authority. And it would be best if you had those people. So, let them spend their way to the front row. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO
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Carl-Gould-#70secondCEO-Do You Give Your Customers The Ability to Brag
08/08/2024
Carl-Gould-#70secondCEO-Do You Give Your Customers The Ability to Brag
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Carl-Gould-70secondCEO-The Guarantee Option with a Proposal
08/07/2024
Carl-Gould-70secondCEO-The Guarantee Option with a Proposal
The Guarantee Option with a Proposal Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If I was putting in a proposal and I had the guarantee option and you had other contractors just on the proposal alone, let's just assume we're both reasonably responsible people or organized, you know, you trusted us all as professional contractors and that was equal. And the only differentiator was the proposal I put on your desk and you had the other proposals next to you. On that alone, who would you think was likely the most competent of the contractors? If me with the guarantee and the others without, who do you think is more competent on that, on the proposal alone? You. Right. Because I gave a guarantee, does that mean I'm better? No. But you're thinking like, wow, that's gutsy. He must have some confidence in his system. I don't know. That sounds risky to me, but he must know something we don't. Okay. You're willing to work in the rain and the snow and the ice and whatever else in the fire, you name it. I'm willing. He's willing to go ahead. All right, go for it. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Who Has The Guts to Take on The Complaints
08/06/2024
Carl-Gould-70secondCEO-Who Has The Guts to Take on The Complaints
Who Has The Guts to Take on The Complaints Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.. Is it hard to come up with what the complaints are? Nah, everybody knows what they are. The key isn't what are the complaints, the key is who has the guts to take them on, right? That's really the game here, right? I'll come back to what I mean by obnoxious in a moment. But what we're gonna do is we're gonna make the offer, nobody else in your niche has the guts to make. Everybody knows what the problems are, but who is willing to step up and say, if you become my client, I will make sure that these top five complaints do not happen to you, period. They won't, okay? I had my first contracting company, what were the top five complaints about a contracting company? Now, indulge me because I'm sure this is a New Jersey thing and doesn't happen to any of you in California, so let me try it out. One, contractors are not responsive. They don't start on time, they don't finish on time. They give you one price, then they change order you to death and there's another price. They don't stand behind their work, they're gone as soon as you pay them and, you know, they send their team, they send their crew there and you have to watch over them because nobody's managing them. Is that a New Jersey thing or does that, did that make its way out to California? Sounds way too familiar, right? So what I did in my business was I took the top five complaints, I created a guarantee version of every project. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO..
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Carl-Gould-70secondCEO-How You Communicate Your Authority Has Changed
08/05/2024
Carl-Gould-70secondCEO-How You Communicate Your Authority Has Changed
How You Communicate Your Authority Has Changed Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. How you communicate your authority has changed a bit. And it changed dramatically after the mortgage meltdown in 2008 and the time that's come through it, right? You saw a little picture over there of a bunch of penguins before. I was going to tell you a whole penguin story, I'll skip that. But what that picture was all about was in a colony of penguins, there's 10,000 and they're all screaming. And you walk up to that colony, you can't tell one penguin from the other. That is a microcosm of the internet and social media. You are all screaming at the top of your lungs and you're all saying the same thing. If I go to all of your websites, you're going to tell me how great you are, how you have a gazillion years of experience, right? That you've worked with all these top brands and if I work with you, my life is going to get so much better, right? But the problem is, is everybody's screaming the same thing. And to differentiate yourself, what you're trying to do is just scream louder. But what people want to hear is different. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-The Language of Experts Part 2
08/02/2024
Carl-Gould-70secondCEO-The Language of Experts Part 2
The Language of Experts 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your value system and their value system will be in alignment is very, very low. It's very low, right? But your pricing attaches to the perception of your quality, right? Not sure if this is true. Go test it out. Go to the local mall, stand out front with a little clipboard. And as people walk into the mall, ask them this question, are you here today to buy the highest quality products and services? Or are you here today to buy the highest price products and services? What do you think they're likely going to say to you? They're here to buy what? Quality. Great. How do they judge quality? Yeah, they'll check Google reviews and they'll do that. But at the end of the day, higher price product, we are still wired to think higher, the price, higher, the quality. I'm not saying it's true. Might be perception, but at the point of purchase, perception is the reality. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-The Language of Experts
08/01/2024
Carl-Gould-70secondCEO-The Language of Experts
The Language of Experts Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The language of expertise has always been pretty similar over the years, but it's been magnified exponentially during this time. And the way that you articulate your expertise certainly has shifted. So we want to speak that language. Okay. And so the first part of this is let's talk about how we, why people will defer to experts. Now you might say, well, the ironic part about it is, is that to establish myself as an expert, how do I do that? Okay. Well, I have thought leadership and I have social media and there are ways that I can go about that. But the number one communication you have with your clients, the most impactful communication and language you have with your clients is your pricing strategy. It's your pricing. Okay. Two things happen when you announce what you charge for what you do and how you want to be paid and at what cadence and what frequency and by what method. First thing that happens is you tell them who you are, right? When Rolex comes out with a watch and they charge $10,000 for a watch, they tell you who they are. Right. But more importantly, they tell you, they tell the buyer who they are. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Pandemic Excelorated What Was Already Coming in Business
07/31/2024
Carl-Gould-#70secondCEO-The Pandemic Excelorated What Was Already Coming in Business
The Pandemic Excelorated What Was Already Coming in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So I said there's two dynamics that are coming out of the pandemic and in this season of winter that's really important to us. One is those pesky pain in the ass requests that we got from our clients and that you gave your vendors during the pandemic are not temporary. They are permanent. All the pandemic did was accelerate what was already coming. That was coming, curbside, same-day delivery, you know, same-day pickup, contact-free, you know, off-peak services and, you know, being able to pay a little more to cut the line. Those are all permanent. So if you offered something during the pandemic, but now you're like, ah, the world's fine now. We're back to normal. We're not doing that. That was a pain in the butt telling you your clients want it, right? They want it and the company who's willing to offer these customized services to them is going to win. And the company that does not will fall behind. Let's recognize that those were not temporary requests. They are permanent requests. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Season of Winter Business
07/30/2024
Carl-Gould-#70secondCEO-Season of Winter Business
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Cycle of business or a season of business that they call winter, which started in 2005 and is estimated to go to 2029. And the hallmark of the winter business season is volatility. You get all of the ups and downs and the sideways motions of a market, but mostly what happens in winter are two distinct dynamics that you need to be aware of. One is it's going to weed out the weaker players. There are certain businesses right now that just simply will not make it for the next five years. You're watching this happen right now in commercial real estate. You're watching shake out in the malls across America. You're watching this shakeout in retail. You're watching other industries get commoditized like accounting. You're insurance, you know, and you're seeing technology take over in those areas and play a significant role in those particular niches. And so there are paths forward for all of those industries, but we just have to recognize what the consumer wants. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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