Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot Build a Stronger Business by Knowing Both - Pt. 2
09/14/2026
Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot Build a Stronger Business by Knowing Both - Pt. 2
Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both - Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So for example we’re making a lot of money that’s the I. and the C part of the business says “yes, we’re losing a lot, we’re not taking a lot home because we are making a lot of mistakes, we’re not collecting all the money, we’re not getting full value, had we just planned this up a little bit more, we could have charged more”. So, if you're strong in income you make your blind spot your controls, now if you're strong in controls, you have everything right, everything is perfect yet you may struggle in the area of sales because you need to let go. You need to let go of perfection and maybe go to business or turn the door, turn the light on, or open the door when things aren’t absolutely perfect. If you're providing a service, you can’t know everything about your client and everything about your product every second before you start the service. Your client and your customer base- you must go out there with things less than perfect. So, if you are high D you may struggle with the S part, if you're high S you may struggle with the high D part, if you're high I you may struggle with the high C part and if you're high C you may struggle with the high I part. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO
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Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both
09/11/2026
Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both
Understand your strengths & identify your weaknesses. It will build a stronger, healthier business. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. You're very strong at direction, you’ll struggle in the area of systems, it will be your blind spot. It’s not where you would normally gravitate towards. If you're strong in systems you may struggle in the area of big picture planet, you’ll focus on the smaller picture and won’t always nurture the big picture, if you're down to the bottom right hand corner and you’ll look at the income and interaction, remember that the salesman part of you. The salesperson within you that’s the marketer within you. The person that likes to interact with your marketplace and your customers; the diagonal to that, and if that is your strength, the diagonal to that in your blind spot will be controls. The high-influence and income part of you is the most trusting part of you and the most trusting part of the business. The controls are the compliant part of you that is the least trusting part of you. So, if you're really strong in income and interaction, you may struggle with controls. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Become the Expert They Can’t Afford Not to Hire
09/04/2026
Carl-Gould-#70secondCEO-Become the Expert They Can’t Afford Not to Hire
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value what you do, if they really value what you do, and if they have a need, they want to go with an expert. I had built a reputation as the guy who came in, banged out a job, and got the heck out of there. And we demanded that we had access to your property from 7 a.m. to 10 p.m. seven days a week. Really? Like you're going to be at my house on Sunday? You want the guarantee or not? Right? I guaranteed everyone who called me would get a proposal. My very first guarantee was that I'd return every phone call. That was my very first guarantee. And so I was overrun with leads, overrun with leads. I was the guy that would show up at your house 6.30 on a Sunday morning. (Hi there. I'm Carl, the landscaper you call. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You
09/03/2026
Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities that you can remove yourself from. Now, you remember way back when we were talking about the discovery process, and we said, Every job has a personality. Every industry has a personality. Well, in your business, each job is going to start to assume its own personality. Systems, by their very nature, are predictable, they're consistent, they're reliable, they're scheduled, and they're very structured. That comes with a slower pace. The pace will slow a bit; just as you were being patient with yourself in stage three, it's now time to be patient with others, meaning your staff. You need to stay the course. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Systems Slow the Pace—But Speed Up the Business
09/02/2026
Systems Slow the Pace—But Speed Up the Business
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities that you can remove yourself from. Now, you remember way back when we were talking about the discovery process, and we said, Every job has a personality. Every industry has a personality. Well, in your business, each job is going to start to assume its own personality. Systems, by their very nature, are predictable, they're consistent, they're reliable, they're scheduled, and they're very structured. That comes with a slower pace. The pace will slow a bit; just as you were being patient with yourself in stage three, it's now time to be patient with others, meaning your staff. You need to stay the course. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Turn Customer Complaints Into Your Biggest Competitive Advantage
09/01/2026
Turn Customer Complaints Into Your Biggest Competitive Advantage
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right now to write down what the top five complaints are about your industry- maybe not about you as a company, maybe you as a company, but maybe not- about your industry? So how would you know that? So think of a customer- a negative customer- customers. Now add what’s going on in their life right now that makes calling you a must. What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don’t mean life and death but its an origin. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Discover Your Business Personality: Muddy Fish or a Clean Fish?
08/31/2026
Discover Your Business Personality: Muddy Fish or a Clean Fish?
Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. You’re results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business. Or are you a clean fish? You like the water clean. You like systems, processes, predictability, consistency, and high quality. You're not necessarily the front-of-the-house person like those muddy fish. You're more a back-of-the-house person, a clean fish. You like things well planned out, very systematic, so you can be very predictable and deliver consistent high-quality results. Which one are you doing? Because you will find that there are pros and cons to both. Muddy fish, you are usually great at the front of the house; clean fish, you are at the back of the house. Which one are you? I want to hear it. Like, follow, and subscribe to the podcast and comment: are you a clean fish or are you a muddy fish? This is Carl Gould, and this is your #70secondCEO.
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Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2
08/28/2026
Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer: I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36 months, whatever. Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something that you think would be favorable enough that they would be willing to sign. Now remember, when you go to them with this, and you say, listen, I'm willing to eat the price difference if you sign this contract. And they're like, "Wow, you must be confident in your ability." I'm like, absolutely. I don't want to do that, but I'll go with you. Remember, this obnoxious offer, people will either buy. or you will use it as a closing tool for your other levels. So it serves two purposes. But the one thing it will do is it will differentiate you as the guy who's willing to guarantee and put his money where his mouth is. And that will differentiate you. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your#70secondCEO.
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Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1
08/27/2026
Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer: I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36 months, whatever. Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something that you think would be favorable enough that they would be willing to sign. Now remember, when you go to them with this, and you say, listen, I'm willing to eat the price difference if you sign this contract. And they're like, "Wow, you must be confident in your ability." I'm like, absolutely. I don't want to do that, but I'll go with you. Remember, this obnoxious offer, people will either buy. Or you will use it as a closing tool for your other levels. So it serves two purposes. But the one thing it will do is it will differentiate you as the guy who's willing to guarantee and put his money where his mouth is. And that will differentiate you. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your#70secondCEO.
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The 3 Cash Flow Questions Every Business Owner Must Answer
08/26/2026
The 3 Cash Flow Questions Every Business Owner Must Answer
Hey Everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Today’s topic is - Cash Flow. All right, so give yourself a ranking here: To what degree are you cash flow positive on a monthly basis? Do you have at least six months of operating expenses in reserve to weather a storm? Do you have enough buying power in order to take advantage of an opportunity should it present itself? One is low like, ‘Oh my God, help!’10 is high, were really good there. Anything 7.9 and below, and we've got to talk, OK? You want to have, you want to be able to manage credit; that’s your buying power. You know, at this level of your business, you know, just buying on cash and always being in cash isn’t always the way to go. You want to manage your credit so you are building assets. And are you setting it up, setting aside enough in your business, in your cash flow operations so that you are building a bit of a nest egg? Ok, so you can weather that storm, and you must be managing your expenses so that you are cash flow positive each month. So, are you cash flow positive? Have 6 months' reserve? Enough buying power? Like and follow this podcast below. Send me a comment: which of the 3 do you need to work on? I want to hear from you. I am Carl Gould, and this has been your #70secondCEO.
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The Day I Learned What "Obnoxious" Really Meant Pt. 2
08/25/2026
The Day I Learned What "Obnoxious" Really Meant Pt. 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And that, you know, remember, I'm seventh grade. I'm 11 years old, and I just got called what I now think is a swear word. So that whole night I remember it sitting with me, and I was thinking, you know, what was she implying? Was she saying I was disgustingly objectionable? I was highly offensive. And I remember that night. I gotta tell you, I was pissed off at first, but then I went through a range of emotions. When I read this definition, mostly I was angry, right? If I was so out of bounds at that point, Shouldn't she have taken me aside and explained to me what she was observing, or offered guidance or coaching or teaching, you know? Wasn't that a teachable moment that I was enrolled in this school to receive if it was so bad, if I was disgustingly objectionable, right? I was a little bit more like that definition really sat with me that night, and when the full weight of the entire situation finally hit me, I gotta tell you, I was not very, very happy. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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The Day I Learned What "Obnoxious" Really Meant Pt. 1
08/24/2026
The Day I Learned What "Obnoxious" Really Meant Pt. 1
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. They don't make obnoxious like they used to. I remember the first time I was called obnoxious. I was in the seventh grade. And I was joking in class with some of my friends. We were probably just being louder than we should have been, probably in a more inappropriate manner than we were in class. But I must have said something that my teacher overheard, you know, and she didn't like it because she came up to me and she said to me, " Carl, you’re being obnoxious. And I could tell that she wasn't happy with me or what I said, but I didn't know what the word obnoxious meant. I don't know what I may have said that upset her. And I certainly didn't see anything wrong with what was going on, right? But all my friends and I, we were just laughing and having a good time. So in the beginning, funny enough, I took it as a compliment. I thought obnoxious was a compliment. So, talking about ignorance being bliss, I was out of my mind happy. So at first I could tell she wasn't happy. So I felt like I did something wrong, but I didn't really think I did anything wrong. So that night, I didn't say anything at the time. That night I went home, and I looked up the word obnoxious. And you know what I found? I found that it meant odiously or disgustingly objectionable and highly offensive. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 2
08/21/2026
Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 2
Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. If I have an airline mileage account, here would be my IDEAL point system, ready? Ready? Take this down, you’re going to want to know this one. Earn them, use them! Yeah! Alright, see you, everybody. No, I’m just kidding. It is so hard to use my damn mileage account. Like I’ve got- it’s like an act of Congress to be able to cash these damn things in. They’re ridiculous. It’s too hard to be your customer sometimes. You have to realize that you are this giant elephant to your client, and they don’t go to school to learn how to be your customer. You have to make it easier for them. So, what do purchasers like in this economy? They like self-directed experiences. They want to be able to design their experience. That’s right, they come in, they look at the Chinese menu, you say, I’ll have one of those, one of those, one of those. I’m happy! I’ll come in, and I’ll want to buy a car. So instead of you just showing me what’s on the lot, I want to go to the website, and I want to design it. I love that. Where else can you allow the customer to design their invention? So take your product, here’s how you do it, take your product and service offering, break it down into its smallest bits, and allow them to buy those little tiny bits. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 1
08/20/2026
Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 1
Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, " Ugh, my sales cycle’s taking too long, Dad. I’m not getting the clients I want; they’re not paying what I want. He said, “Carl, Carl, it’s really simple, you’re not making it easy enough for them to say yes. You make it easy for them to say yes, they’re going to say, yes. If you’re not getting the results you want in business, you’re not making it easy enough to say yes. You’re making it too complicated.” Good one, Dad. Alright, so, I’ve got to go back, and I’ve got to look at my product and service offering. How can I make it easier to say - YES! Well, here are a few ways to do it: Bundle your services together. You know if I walk into a restaurant and say I’d just like an omelet. What kind of egg? I don’t know; you know you can have a brown egg, you can have a big egg, you can have a jumbo egg. Ok, ehhh, brown. What kind of cheese do you want? You want mozzarella, you want parmesan? Eh, you know, if it’s that hard to order an omelet, I don’t want to come here anymore! Make it easy for me! Alright? Give me a few easy choices so I can just walk in and say, OMELETTE, and it shows up. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Stop Letting Scheduling Conflicts Steal Your Success Pt 2
08/19/2026
Stop Letting Scheduling Conflicts Steal Your Success Pt 2
1825. Stop Letting Scheduling Conflicts Steal Your Success 2 Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. Sometimes when you’re in the jar, you can’t read the label, alright, so, I know it sounds silly, but we’re out here reading the label for you. Ok, so do yourselves the favor of holding each other to getting it on your calendar. So, if we wrote November 1st, 2023 at 12 oclock put it in your calendar as an appointment and invite the person you’re doing it with to that appointment, that’s our weekly meeting to talk about PTO approvals, so this is our weekly meeting, if I have to send a marketing budget draft to somebody, make an appointment with that person, on that moment I’m going to send it. That’s when we’re going to have that meeting. So, you know you have the right action item if you can put it into your phone as an appointment. When we talk about leveraging technology later, whoever is in that session, we’re going to talk about how to use your calendar as your ops manual. The calendar- the old thinking that that’s my appointment calendar. That is like so last week, we’re not doing that anymore, it’s your ops manual. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Stop Letting Scheduling Conflicts Steal Your Success
08/18/2026
Stop Letting Scheduling Conflicts Steal Your Success
Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. This is the one thing- the main thing that trips up your progress: scheduling conflicts. That’s why we developed the Annual Milestones Planning the way we do. Where you put it on the wall, and you step back, and you’re like, you’re going to do that? At the same time, we’re doing that? That sounds crazy! That’s just a macro example of how you’re not managing the resources. This is just a micro example, alright? So, absolutely have your device with you, go to that time; if it’s November 1st on this day, make sure there’s nothing else going on. I guarantee for a number of you, you’re going to find out there’s a scheduling conflict. I want to spend more time with my family, cool! What time’s your family home? Oh, 4-6. I want to hit the gym, got to go to that class, what time’s the class? 5 o'clock….You see a problem? No, put it on your calendar...oh, right...oh, ok, so, unless we make you do it, one of them is just going to fall off. Well, I can’t do that because that’s right in the middle of family time. Well, did you think about putting it on in the morning? That’s a good one, good one. Good one, 5, yeah, got a lot of time in the morning. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why One Low Performer Can Hurt Your Entire Team Pt. 2
08/17/2026
Carl-Gould-#70secondCEO-Why One Low Performer Can Hurt Your Entire Team Pt. 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Low performers who complain about not being accountable. Low performers, you're getting it, right? Go to battle with those that you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business, and we've advised companies in 78 countries. One of the advantages of that is we see trends before they come here, and we also, for our other-than-US clients, we see the trends here, and we can run over there and say, hey, guess what's coming, right? As much as anything else right now, for the next five years, you are gonna win on the how. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why One Low Performer Can Hurt Your Entire Team
08/14/2026
Carl-Gould-#70secondCEO-Why One Low Performer Can Hurt Your Entire Team
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So, now, business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire, because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower performers. High performers don't like low performers. Low performers don't like high performers. Don't put them in the same room. You can find all the research. You put a high performer and a low performer in the same room. A low performer will drag down the high performer 15 to 35% in their productivity, 15 to 35%. You're better off just getting rid of the lower performer. Yeah, but who's gonna answer the phone? Oh, geez, we'll figure that out. Oh yeah, but I don't have anyone to go to the trade show. Oh, so what? Better an empty booth than what you put in that booth, right? Make sure to be, again, aware of your higher-standard people. By the way, I know accountability is a challenge in many businesses. Not when you have high performers. They love scorecards because they're always winning. Accountability only hurts when you're not meeting your goals. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The 3 Communication Styles Every Leader Should Know
08/13/2026
Carl-Gould-#70secondCEO-The 3 Communication Styles Every Leader Should Know
Speak Their Style, Build Real Influence Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them. It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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1820-CarlGould-70secondCEO-Are You as Committed as Your Customers Are
08/12/2026
1820-CarlGould-70secondCEO-Are You as Committed as Your Customers Are
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had; they were so good. Meanwhile, I'm going through my records, I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They mistakenly sent us an email for the fourth meeting, which they thought was the fourth meeting with the other people. I just played along with it. I'm like, oh, well, how are we doing so far? We're like really close. And they said, I can't wait to come to the discovery day. I'm emailing the team, when's the next discovery day? I get the note back, I'm like, put this person on the invite right away. And by the time they woke up and realized that we had them, all right, fine. Now and again, you step in a little dung, and you get a little bit lucky. And maybe you make your luck by being out there and putting yourself out there and doing the work. For the most part though, we still gotta go out and get it. And the marketplace doesn't care what you did yesterday. They like your resume, they like your business card, they like that you have the expertise that you had, but tomorrow someone's gonna beat you to it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Go Where the Decision-Makers Are
08/11/2026
Carl-Gould-#70secondCEO-Go Where the Decision-Makers Are
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Between 7 and 9 a.m. The reason I do that is to minimize the gatekeepers that keep me from my prospects. I know that at 7 a.m., business owners and decision-makers get their phones; they're at arm's length, and they can't help themselves. They'll see that phone ring, and they're like, Oh, my assistant isn't around. Someone has got to answer this phone. Ring number three, ring number four. Drives them crazy. Go to that networking event. You know who's there? They're truly committed. In the summer, yeah, the meetings aren't as big, but who's there? The board, the influencers, the people that never miss. These are the people that you want to make sure that you're networking with. That trade show you were like, "I don't know if I'm going to go to this." Go. Go and have some fun with it. Like and follow this podcast to learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-You're Too Good to Have an Empty Pipeline
08/10/2026
Carl-Gould-#70secondCEO-You're Too Good to Have an Empty Pipeline
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you were typing in every time I asked and you were going for it 100%, you'd have your leads, right? And so July is a great opportunity to say, all right, yeah, yeah, yep. I went to go see the 4th of July fireworks on the 2nd of July. Also, instead of doing that thing that I knew I should have done- I didn't send out those proposals, and I didn't make a few of those calls, and I let this slide a little bit. I get it. We all do. Just take an honest assessment. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Committed or Convenient: Which One Are You?
08/07/2026
Carl-Gould-#70secondCEO-Committed or Convenient: Which One Are You?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want; you probably fell into the convenient mode. And I understand. I live in a shore state, New Jersey. We have a beach that backs right up to the Atlantic Ocean. And guess where everybody is from now until Labor Day? There. Guess where they're not? At networking events, schlepping out to a trade show, and taking the extra phone call. They blocked out their calendar. All of a sudden their Calendly link has nothing on it. That's where they're at, right? So last week I got the op, hey Carl, you wanna go to that concert? Or hey Carl, are you coming to the networking event that you have to drive to New York for? That's an hour and a half away, one way. Which one do you think I wanted to go to? Now, turns out I went to the networking event. Made two nice contacts. Missed the concert. Okay, that's what happens. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Grow Your Business One Introduction at a Time
08/06/2026
Carl-Gould-#70secondCEO-Grow Your Business One Introduction at a Time
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction looks like for you. And we don't get off the phone until we make at least one introduction for each other. You do that with five people every month. Who can I introduce you to that's meaningful? Now you might not always get a perfectly qualified lead. That's why you want to do five. You might say, Oh, well, my son or daughter is about to take their SATs to get into college. Oh, I know a great, you know, SAT tutor. I'll make that introduction. All right. Well, I was hoping for someone that was going to buy 10 units, but I'll take the SAT tutor. Sometimes it's that; sometimes it's just relationship building. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full 2
08/05/2026
Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. Somewhere in that bubble of 24, and here's what I think, I think it's because I stay in touch with them, their frequent dinner or networking people, I see them on a regular basis, we tend to talk a lot, we tend to have deep conversations, something pops. So if you don't have 24 referrers, set that as a goal. If you could look and say, all right, so how many accountants, how many attorneys, how many realtors, how many business brokers, how many private equity funds? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full
08/04/2026
Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't know what the magic science is behind it. I don't know how the planets rotate to make this work. After 35 years as an advisor and 40 years as an entrepreneur total, what I found is if I maintain a good stable of 24 people that will refer me once per year, that helps my deal flow stay pretty active. That means once a year, these 24 people are going to say, Hey Carl, you should meet so-and-so. Hey Carl, here's an investor. Hey Carl, here's a landlord. Hey Carl, here's a realtor. Hey Carl. You see what I mean? That gets me to a month, and I found that that's pretty consistent. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Funnel Never Lies
08/03/2026
Carl-Gould-#70secondCEO-Your Funnel Never Lies
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Things that I've noticed is that bottom-of-the-funnel results tend to match the top-of-the-funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones. I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed for that extra day. If you're behind, that tends to be the case too. We've seen a correlation between bottom of the funnel and top of the funnel. In other words, if you're looking at your year and saying, I'm 20% behind, and you say, all right, let me, how many leads did I generate? Boom, not as many as I thought. How many phone calls did I make? A little bit less than normal. How many days of networking did I do? Ooh, that's right, I skipped that whole week on vacation. I didn't go to those three events. And we tend to find that you're, oh, I didn't make that many outbound calls, or I didn't do that many emails, or I didn't send as many check-in text messages with my existing client base as I normally do. They tend to correlate. I'm down 10% on the bottom of the funnel. I tend to be down 10% top of the funnel. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-The Marketplace Doesn't Care About Yesterday
07/31/2026
Carl-Gould-70secondCEO-The Marketplace Doesn't Care About Yesterday
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had; they were so good. Meanwhile, I'm going through my records, and I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They mistakenly sent us an email for the fourth meeting, which they thought was the fourth meeting with the other people. I just played along with it. I'm like, oh, well, how are we doing so far? We're like, really close. And they said, I can't wait to come to the discovery day. I'm emailing the team, when's the next discovery day? I get the note back, I'm like, put this person on the invite right away. And by the time they woke up and realized that we had them, all right, fine. Now and again, you step in a little dung, and you get a little bit lucky. And maybe you make your luck by being out there and putting yourself out there and doing the work. For the most part, though, we still gotta go out and get it. And the marketplace doesn't care what you did yesterday. They like your resume, they like your business card, they like that you have the expertise that you had, but tomorrow someone's gonna beat you to it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-What Consistency Really Looks Like
07/30/2026
Carl-Gould-#70secondCEO-What Consistency Really Looks Like
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. So we come to the middle of the year. You're either out of inspiration, struggling with motivation, or the activities have been up and down and not as consistent. I saw this great infographic recently, and it says, here's what people think consistency is. And it shows a bunch of glasses and cups, filled right to the top with fluid. And they said, but here's what consistency actually is. And they show the same dozen cups. One's full, one's half, one's got a drop in it. One's three-quarters, next one's full, next one's half. And basically the message is, if you're taking some action at each day, that's consistency. It doesn't have to be perfect; it just needs to be progress. Like and follow this podcast to learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-When Motivation Fails, Discipline Wins pt. 2
07/29/2026
Carl-Gould-#70secondCEO-When Motivation Fails, Discipline Wins pt. 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. We need to put that same level of discipline into our daily activities so that when we do get an inspiration or we do get a motivation, that only fuels the fire. You all probably follow some sport on some level, and the top players in the world do drills before every match or every game. You know, why does a hockey player before a match have to go and shoot the puck 100 times beforehand? They're the best in the world. Why do basketball players have to do 100 free throws before a game, and they won't stop until they hit at least 50 in a row? Why are they practicing layups? Why is a baseball player doing batting practice? What do you need that for? If you're a golfer, why are you taking all those extra swings at the driving range? What do you need them for? You're already great. They're instilling that level of discipline, and along the way of coming into a tournament, coming into a game or a match, they're looking for anything that'll give them that emotional edge. Discipline instills that mechanical repetition, predictable, consistent activity, and then you add on inspiration and motivation for the mental part. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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