Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO-Problems Plus Solutions
01/26/2026
Carl-Gould-#70secondCEO-Problems Plus Solutions
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now this is gonna take discipline from you as a team member because, as their manager, because you can't allow them to come to you with just the problem. They have to come to you with not only the problem, well defined, and then more than one solution. So you can pick your max now. Your job is to have your team come to you, hey, we noticed this one problem, hey, there's a challenge with this one client. Hey, this client had a question or wants something new that I'm not sure we've done before. And when they bring it to you, they bring almost a little plan of how they would solve it. And as a manager, this can be hard because sometimes you're sitting back like, oh my God, stop talking, I could have fixed this halfway through your sentence. I already know what to do. You have to hear them out. So let's give them a format of how they can come back to you, how they can come back to you with a solution, and how you can coach them to take more initiative. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Process Over Preference
01/23/2026
Carl-Gould-#70secondCEO-Process Over Preference
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's no way, especially as you get bigger, and there's no way anyone on the team is gonna like everything that's going on, you just have to advocate for the process. So in everything in your professional life that you don't like, are you guys familiar with the law of opposite values? You guys familiar with what that is? So have you ever heard the expression that you can't understand light until you know dark? You can't be cold unless you've been hot? That's the law of opposite values. In other words, if there's something that bothers you about the company or a process, that means on some level you like it. And if you hate something, there's something about it you love. Like the stronger the reaction, which means you hold the opposite strong reaction. So anytime you're like, oh, what did I do this for, this is stupid. You're like, oh, hang on. That means what do I love about it? So you just have to be able to make both sides of the argument. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stop Describing. Start Instructing
01/22/2026
Carl-Gould-#70secondCEO-Stop Describing. Start Instructing
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So you've heard the term over-communicate. We have to over-communicate. That doesn't mean just talking more. That means being very, very specific in how we give instructions. Okay, and when we do the situational leadership, we'll talk about that some more because we need to stop being descriptive and we need to start being instructive. So as a manager, as a leader, that's what this group needs to do, right? So in other words, somebody's gonna go and if you were to say to somebody that's heading out to a job site for a client, say, hey, do a great job, do it the source one way, that's descriptive. There are 15 different or ultimately infinite number of interpretations of that. Now, you wanna be instructive, right? Okay, and when you get there, I expect a call as soon as you get there. Let's do a video walkaround. Here are our steps, here's our agenda and our script, and that's what we want you to do. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Handoffs Break Teams
01/21/2026
Carl-Gould-#70secondCEO-Why Handoffs Break Teams
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Anytime there's a handoff, so if you're in sales and someone's engineering, someone's on the service desk, right, those handoffs have to be managed tight and you always cover your teammate's back, right? So that's where, so we have to define how that box runs, okay, and that'll be one of our challenges because we speak American English, that's our challenge, our English is so bad. You try handing it off to somebody who actually knows English and you'll find out how bad you're English. My English is terrible. My team, Alex, is like, Carl, that's not what you said and I'm like, I remember what I said, but that's not what it means, that's the problem, right? So we will define how our box or how our lane works. What we need to do is make sure we can pass that off to others, right, to the workforce and we need to manage those handoffs. Those will be the areas that will be really important to us. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Think Like a Team, Not a Task List
01/20/2026
Carl-Gould-#70secondCEO-Think Like a Team, Not a Task List
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So if you're working on something as a team, whether you're the leader, you're the manager, whatever, doesn't matter. Take 100% responsibility for the outcome, which means if Nicole and I are working on something and Nicole has her tasks and I have mine, I'm going to take 100% responsibility for hers, she'll do the same for me, and what that is, that will give enough overlap that makes sure we're going to get this job done. So if she's struggling in an area, I'll jump in and help, but I'll be aware of it. Going back to the quarterback analogy, I need to know what every player on my team's job is so I can help if I need to. I'm not going to do her job unless she needs me or asks me to, she's not going to do my job unless she needs or asks me to, but we want to be aware of that. If we each take 100% responsibility for the outcome, there's a good chance the objective gets done, it gets done on time the way we need to. So we have to start thinking as a unit, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Finding the Trigger That Forces the Buy
01/19/2026
Carl-Gould-#70secondCEO-Finding the Trigger That Forces the Buy
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you’ve gotten or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you--when you win a project and they tell you why they choose you there are lot of times they tell you why they didn’t choose somebody else those are your complaints, those are the distresses. Now let’s add to that what’s going on in their life right now, that makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don’t mean life and death but its an origin. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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CarlGould-#70SecondCEO-Visionaries vs. Operators: The Muddy and the Clean
01/16/2026
CarlGould-#70SecondCEO-Visionaries vs. Operators: The Muddy and the Clean
Carl Gould here with your #70secondCEO - just a little over a minute investment everyday for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. Youâre results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business. Or are you a clean fish? You like the water clean. You like systems and processes and predictability and consistency and high-quality. You're not necessarily the front-of-the-house person like those muddy fish. You're more a back-of-the-house person, a clean fish. You like things well planned out very systematic so you can be very predictable and deliver consistent high quality results. Which one are you doing? Because you will find that there are pros and cons to both. Muddy fish you are usually great at the front of the house, clean fish you are at the back of the house. Which one are you? I want to hear it. Like, follow and subscribe to the podcast and comment, are you a clean fish or are you a muddy fish? This is Carl Gould and this is your #70secondCEO.
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Carl-Gould-#70secondCEO-They Pay You Because They Think You’re the Best
01/15/2026
Carl-Gould-#70secondCEO-They Pay You Because They Think You’re the Best
Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already. They're going to think, and by the way, if you fire them, guess what they lose? You, and they think you're the best option, right? That's why I was in a position one time in my landscaping company where I was in a position where I had to give back the guarantee, but if I gave him back the check then I was walking off the job and he had two days to get this thing done. I'm like, I can write you the check back, but then we're leaving. What do you mean you were leaving? I said, well, you just fired me and he's like, oh, all right. Well, can you get done by Wednesday? I'm like, we'll get done by Wednesday. So there was one time that I was in that position. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Pricing Is a Filter
01/14/2026
Carl-Gould-#70secondCEO-Pricing Is a Filter
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Wouldn't it be nice to know and be able to categorize your clients based on their pricing? So I offer a success fee option and I offer a retainer option. Remember I said before that if the industry's sideways you gotta give something for free and you gotta bundle, right? And you say, well how am I gonna know where the industry is? You're not. You're gonna offer a menu of pricing and you're gonna let your clients are gonna tell you based on where they buy where the industry is, okay? The professionals are likely gonna, the lefties are gonna buy the no smudge or they're gonna buy, and the pros are gonna buy the $4 marker. We use these a lot. That's cheap for me. The person who's just doing one project or it's something at school might just spend a dollar. The person who forgets things all the time, they might say, that could be useful. So based on your pricing, your clients are gonna categorize themselves. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stop Pricing Yourself Into Invisibility
01/13/2026
Carl-Gould-#70secondCEO-Stop Pricing Yourself Into Invisibility
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they need to know, and they get up and go buy from somebody else. Like, no way, right? Listen, your business is about, signing new business is about two things: the right traffic and the right offer. Most of you have pretty good traffic, meaning qualified leads. You're talking to the right people, but your offer's just not there. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-What Are the 7 Stages of Business Growth?
01/12/2026
Carl-Gould-#70secondCEO-What Are the 7 Stages of Business Growth?
What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a franchise? Ray Kroc, way back when he had the idea of selling businesses to people when they didn't exist, and then creating them later on. He actually had to convince the government that it was not fraudulent. Have you ever bought a home or an apartment just by looking at the building plans when there was nothing but a hole in the ground, and a building was going to be built later on? That build or that developer sold the business first, created second. A very common practice in this day and age when they build new sports arenas, is they sell what's called Personal seat licenses before the venue is ever built. They sell you the right to buy that seat once it's made. In other words, they sold the whole stadium. They sold out the stadium before the stadium was ever built. Have you ever bought a ticket to a performance that has not debuted yet? Have you ever pre purchased a book or a record album or musical album or DVD or a CD? Anyone who pre sells anything is selling the business first and creating second. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Role Needs More Than a Job Description
01/09/2026
Carl-Gould-#70secondCEO-Your Role Needs More Than a Job Description
Your Role Needs More Than a Job Description Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Questions that we ask is, we ask this of our clients and we'll say, does everybody in the company hold the credentials for the job that they perform? You know what the majority of the answer is for most people in most companies? No. So if you are the bookkeeper, you use QuickBooks Online or some other NetSuite or some other financial software. Have you taken all the certifications that the software offers? The answer is, probably not. If you're a project manager, have you taken all the project management courses that align with your level in the company? Probably not. So just something to think about. Think about your position, what you do, whatever credential, whatever continuing education credits, whatever training or certification that goes along, not just goes along with your job description, but makes you best in class, you may want to consider taking it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Capability Builds Respect—and Truth
01/08/2026
Carl-Gould-#70secondCEO-Capability Builds Respect—and Truth
Capability Builds Respect—and Truth Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, to respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that you say you can do? Here's why that's important. Because if I don't respect you, I won't bother telling you the truth. I won't bother bringing things to you because you can't handle it. Why would I bring a problem to you if you can't handle it, okay? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Finding Rapport When You Have “Nothing in Common”
01/07/2026
Carl-Gould-#70secondCEO-Finding Rapport When You Have “Nothing in Common”
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first time at this? Yeah, great, cool. So you into sports? Nah, not much of a sports person. Oh, oh, OK. So what are some of your hobbies? You know, I don't have a lot of hobbies, so I'm just more of a stay-at-home kind of person. Now, that's just two sentences. How hard was that to watch? And we've all been there, OK? So we have to remove the barriers, have the common goals, master the word yes. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Power of Saying Yes First pt 2
01/06/2026
Carl-Gould-#70secondCEO-The Power of Saying Yes First pt 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If somebody asks you, do you golf? Do they actually care if you golf? No. What is it they want to talk about? Golf! And what do you think they were about to tell you after you say yes? Some story that you don't want to hear about their golf weekend. Right?: Okay. I get it. You don't want to listen to it. But if you say no, they cannot find something with you. So your answer is yes. Every time. As long as you have a reference for it. I'm not suggesting you lie to somebody. Have you ever been to Hawaii? Oh, I tricked you. I tricked you. Let's try it again. Let's review the training. It's coming on three. You ever been to Hawaii? Right? In my dreams I have been. On the internet I have been. Seen a lot of great photos of Hawaii. I wish to get there someday. It's yes or some version of yes. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Power of Saying Yes First
01/05/2026
Carl-Gould-#70secondCEO-The Power of Saying Yes First
The Power of Saying Yes First Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You have to use this word first. And here's the word. The word is yes. So what's the word? OK, everyone this time, what's the word? OK, so we're going to try it out. Hey, do you golf? Some of you are like, well, I don't know if it's called golf. Like, I went to the miniature. All right, we're going to try it again. Ready? We'll review the training. I'm going to ask you a question. You have only one answer. OK, here it comes. Do you golf? Some of you still, it's still, we're not there yet. OK, now you're saying, well, I don't golf. I don't want to say I'm golfing. I'm not going to lie to somebody. Have any of you ever seen a golf ball? Have you ever gone miniature golfing? Have you ever watched golf on TV? You know who Tiger Woods is? So you have a reference for golf. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Respect Comes From Knowing Whose Goals Matter
01/02/2026
Carl-Gould-#70secondCEO-Respect Comes From Knowing Whose Goals Matter
Respect Comes From Knowing Whose Goals Matter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So trust we defined as having common goals or interests. So there you are, you're talking to another person, whose goals or interests matter? Yours or theirs? Who thinks it's yours? Like, it's really important that everyone knows what I like to do so they can talk about it when I want to talk about it. Or theirs? Not a trick question guys, go ahead. This is the audience participation part of the presentation. I'm going to ask a question and you'll raise your hand for one or the other. There's not a third option, okay? So if it wasn't yours, then it's definitely theirs. All right, so let's try again, okay? So whose goals and interests matter? Yours or theirs? Theirs, right on, it wins, okay. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Common Ground Makes You Instantly Likable Pt 2
12/31/2025
Carl-Gould-#70secondCEO-Why Common Ground Makes You Instantly Likable Pt 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Low performers, who complains about not being accountable. Low performers, you're getting it, right? Go to battle with those that you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business and we've advised companies in 78 countries. One of the advantages of that is we see trends before they come here and we also, for our other than US clients, we see the trends here and we can run over there and say, hey, guess what's coming, right? As much as anything else right now, for the next five years, you are gonna win on the how. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Common Ground Makes You Instantly Likable
12/30/2025
Carl-Gould-#70secondCEO-Why Common Ground Makes You Instantly Likable
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower performers. High performers don't like low performers. Low performers don't like high performers. Don't put them in the same room. You can find all the research. You put a high performer and a low performer in the same room. A low performer will drag down the high performer 15 to 35% in their productivity, 15 to 35%. You're better off just getting rid of the lower performer. Yeah, but who's gonna answer the phone? Oh, geez, we'll figure that out. Oh yeah, but I don't have anyone to go to the trade show. Oh, so what? Better an empty booth than what you put in that booth, right? Make sure to be, again, award your higher standard people. By the way, I know accountability is a challenge in a lot of businesses. Not when you have high performers. They love scorecards because they're always winning. Accountability only hurts when you're not meeting your goals. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Speak Their Style, Build Real Influence
12/29/2025
Carl-Gould-#70secondCEO-Speak Their Style, Build Real Influence
Speak Their Style, Build Real Influence Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them. It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Are you committed
12/26/2025
Carl-Gould-70secondCEO-Are you committed
Are you committed? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And the bet was that if you win, I give you an additional $100,000, right? But if I win, I get your entire net worth, all of it. I get the car, I get the house, I get the 401k, all of it. It's all gone if I win. And all you have to do is bring in one more deal by the end of August. How many of you think you would probably do that? If all of that was on the line, how many of you think you would do that? I think most of you would, if not all. That's not the question. The question is, if that was the actual bet, what would you do differently over the next 30 days than you're doing now? If that was literally the best. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Minimize the Gatekeeper Maximize Access
12/24/2025
Carl-Gould-70secondCEO-Minimize the Gatekeeper Maximize Access
Minimize the Gatekeeper, Maximize Access Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Between 7 and 9 a.m. The reason why I do that is that I minimize the gatekeepers that keeps me away from my prospects. I know at 7 a.m., business owner, decision makers, get their phone, it's arm's distance away, and they can't help themselves. They'll see that phone ring and they're like, Oh, my assistant isn't around. Someone has got to answer this phone. Ring number three, ring number four. Drives them crazy. Go to that networking event. You know who's there? They're truly committed. In the summer, yeah, the meetings aren't as big, but who's there? The board, the influencers, the people that never miss. These are the people that you want to make sure that you're networking with. That trade show that you were like, I don't know if I'm going to go to this. Go. Go and have some fun with it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Take an Honest Assessment
12/23/2025
Carl-Gould-70secondCEO-Take an Honest Assessment
Take an Honest Assessment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you were typing in every time I asked and you were going for it 100%, you'd have your leads, right? And so July is a great opportunity to say, all right, yeah, yeah, yep. I went to go see the 4th of July fireworks on the 2nd of July. Also, instead of doing that thing that I knew I should have done and I didn't send out those proposals and I didn't make a few of those calls, and I let this slide a little bit. I get it. We all do. Just take an honest assessment. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Commitment Over Convenience
12/22/2025
Carl-Gould-70secondCEO-Commitment Over Convenience
Commitment Over Convenience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want, you probably fell into the convenient mode. And I understand. I live in a shore state, New Jersey. We have a beach, backs right up to the Atlantic Ocean. And guess where everybody is from now until Labor Day? There. Guess where they're not? At networking events, schlepping out to a trade show, and taking the extra phone call. They blocked out their calendar. All of a sudden their Calendly link has nothing on it. That's where they're at, right? So last week I got the op, hey Carl, you wanna go to that concert? Or hey Carl, are you coming to the networking event that you have to drive to New York for? That's an hour and a half away, one way. Which one do you think I wanted to go to? Now, turns out I went to the networking event. Made two nice contacts. Missed the concert. Okay, that's what happens. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Referral Party
12/19/2025
Carl-Gould-70secondCEO-Referral Party
Referral Party Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction makes for you. And we don't get off the phone until we make at least one introduction for each other. You do that with five people every month. Who can I introduce you to that's meaningful? Now you might not always get a perfect qualified lead. That's why you want to do five. You might say, Oh, well, my son or daughter is about to take their SATs to get into college. Oh, I know a great, you know, SAT tutor. I'll make that introduction. All right. Well, I was hoping for someone that was going to buy 10 units, but I'll take the SAT tutor. Sometimes it's that, sometimes it's just relationship building. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Talk to 24 PeopleGet One Referral pt.2
12/18/2025
Carl-Gould-70secondCEO-Talk to 24 PeopleGet One Referral pt.2
Talk to 24 People—Get One Referral pt.2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. Somewhere in that bubble of 24, and here's what I think, I think it's because I stay in touch with them, their frequent dinner or networking people, I see them on a regular basis, we tend to talk a lot, we tend to have deep conversations, something pops. So if you don't have 24 referrers, set that as a goal. If you could look and say, all right, so how many accountants, how many attorneys, how many realtors, how many business brokers, how many private equity funds? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Talk to 24 PeopleGet One Referral
12/17/2025
Carl-Gould-70secondCEO-Talk to 24 PeopleGet One Referral
Talk to 24 People—Get One Referral Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't know what the magic science is behind it. I don't know how the planets rotate to make this work. After 35 years as an advisor and 40 years as an entrepreneur total, what I found is if I maintain a good stable of 24 people that will refer me once per year, that helps my deal flow stay pretty active. That means once a year, these 24 people are going to say, Hey Carl, you should meet so-and-so. Hey Carl, here's an investor. Hey Carl, here's a landlord. Hey Carl, here's a realtor. Hey Carl. You see what I mean? That gets me to a month, and I found that that's pretty consistent. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Bottom of the Funnel
12/16/2025
Carl-Gould-70secondCEO-Bottom of the Funnel
Bottom of the Funnel Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Things that I've noticed is bottom of that funnel results tend to match the top of the funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones. I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed for that extra day. If you're behind, that tends to be the case too. We've seen a correlation between bottom of the funnel and, top of the funnel. In other words, if you're looking at your year and saying, I'm 20% behind, and you say, all right, let me, how many leads did I generate? Boom, not as many as I thought. How many phone calls did I make? A little bit less than normal. How many days of networking did I do? Ooh, that's right, I skipped that whole week on vacation. I didn't go to those three events. And we tend to find that you're, oh, I didn't make that many outbound calls, or I didn't do that many emails, or I didn't send as many check-in text messages with my existing client base as I normally do. They tend to correlate. I'm down 10% on the bottom of the funnel. I tend to be down 10% top of the funnel. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Sometimes You Get Lucky
12/15/2025
Carl-Gould-70secondCEO-Sometimes You Get Lucky
Sometimes You Get Lucky Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky, you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had, they were so good. Meanwhile, I'm going through my records, I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They mistakenly sent us an email for the fourth meeting, which they thought was the fourth meeting with the other people. I just played along with it. I'm like, oh, well, how are we doing so far? We're like really close. And they said, I can't wait to come to the discovery day. I'm emailing the team, when's the next discovery day? I get the note back, I'm like, put this person on the invite right away. And by the time they woke up and realized that we had them, all right, fine. Now and again, you step in a little dung, and you get a little bit lucky. And maybe you make your luck by being out there and putting yourself out there and doing the work. For the most part though, we still gotta go out and get it. And the marketplace doesn't care what you did yesterday. They like your resume, they like your business card, they like that you have the expertise that you had, but tomorrow someone's gonna beat you to it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Dont Wait for Problems to Shrink
12/12/2025
Carl-Gould-70secondCEO-Dont Wait for Problems to Shrink
Don’t Wait for Problems to Shrink Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Clients that we have, whenever they complain about sales, I say, Oh, you don't like the sales? You try it. It's the hardest job in any company. It's relentless. Oh, oh, oh, oh. And I know you guys have this question. You wanna know what day it gets easier? I found it on the calendar, in case you were looking. All right? Look up the day called never. It never gets easier. And you say to yourself, oh my gosh, I've been in business for 30 years. Look at my resume. Don't I deserve some better leads? Don't I deserve good lead flow? Why aren't my referral partners coming back to me at a more regular pace? Don't I deserve it? Well, you do deserve it. It's just not the nature of the beast. And it never gets easier. That problem will never shrink. That challenge will never shrink. We need to grow. We need to be bigger than the problem. Don't hope your problems get smaller. Hope you become bigger. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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