Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO- We Get Help Where We Lack
05/24/2023
Carl-Gould-#70secondCEO- We Get Help Where We Lack
We Get Help Where We Lack Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Spiritually and mentally but struggling financially. Where do they want the help? Financially. Where they have lacked. Unfortunately, as human beings, we get help when lack. When was the last time you took your car to auto mechanic on a regular day where the car was running well and said to mechanic, what am I doing right? My car's running amazing. What am I doing right? I want to stick with it. Never. When's the last time you went to your doctor and said doc said emergency I need to see you. I feel this. Tell me what I'm doing right? That would be great healthcare though. But we just don't do that. And I am unfortunately your client, your prospects are going to be listening when you're in pain, when they have lack. So talking about lack doesn't mean you are in lack. Talking about scarcity doesn't mean you're in scarcity. Stay with me, okay? Because in the–in the spiritual world, what you think is not a big, you can think of enough to manifest. But just because you talk about it doesn't mean it has to manifest. So the spiritual world sometimes struggles with that. If I talk about scarcity, I'll become scarcity. So I don't want to talk about scarcity, because then I'll attract people who are scarcity, scarce-minded, and then I'm gonna be around scarce-minded people, and that's gonna make me scarce. Am I close? That's why you might need to talk about it more. Oh my goodness. With your prospects. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Magnify Their Emotions Beyond Their Capacity to Handle It Part 2
05/23/2023
Carl-Gould-#70secondCEO- Magnify Their Emotions Beyond Their Capacity to Handle It Part 2
Magnify Their Emotions Beyond Their Capacity to Handle It Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Get to a decision point by focusing on what is the issue, right? So kids, it's loss, loss, loss, loss. It's these- you're 43 years old and you did all this work just to get hassled for promotion. Congratulations, you just pissed away 21 years of your professional career, and you're not saying anything to them if they're not already thinking. So it's not like you're manufacturing some crazy, it's on their mind. Right? My goodness, thank you. We have to magnify there because that's where we make decisions. Now think about this, it happens in all various forms. We all chose our outfit today because we magnified our emotions about how we want to present ourselves today to the point that we made this decision. When was the last time you wore your red dress to go gardening? Never. Never, why you wear a red dress today and why here? Because it makes me feel alive. Makes me feel alive and did it matter who else was going to be in the room or what the environment? No. Did not. Okay, so what were the other factors? Makes you feel alive, but you don't wear it to go gardening? You want to come here? Yes. Yeah. Feminine. And it made me feel my power because it's a powerful. Awesome, right. So this morning is how do I want to feel today? How do I want to present myself wasn't. Do you know how many outfits I have to go through until I’ve decided? And there you go, right? And you made that choice. So in other words, we all do. I'm just trying to point out the fact that it's part of our natural decision making process. What you're trying if you genuinely believe that what you do will help another person. Your obligation is to bring them to a decision point to either work with you. First choice, work with you if you believe you are the best place for them, or work with somebody else. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Magnify Their Emotions Beyond Their Capacity to Handle It Part 1
05/22/2023
Carl-Gould-#70secondCEO- Magnify Their Emotions Beyond Their Capacity to Handle It Part 1
Magnify Their Emotions Beyond Their Capacity to Handle It Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And in your sales, your job is to magnify their emotion beyond their capacity to handle it. That is your job. Your job is to magnify their emotion beyond their capacity to handle it. So what did I do with your business, Will? You said I might lose a client. Ah what's a client? A thousand a month times 12. That's 12,000 per year, I magnified the problem. Hopefully, One more time magnify their emotions. You magnify their emotions beyond their capacity to handle it. And then they will make a change. Because that's when everyone makes a change. You say, Well, gosh, really got a pile on. That's when people make changes. So take that vacation again. You want to take that vacation alone, or do you want to take your wife? Imagine a lifetime of vacation on your own when nobody talks to you. Oh that's even bigger. That hurts. You see what I mean? Yes. You've been saving your whole life to take your family on vacation. Your family just dumped you. Now you get to spend the rest of your life on vacation all alone. How do you like that? Hell on wheels. Right. Exactly, right and so because that's a potential scenario, you're the Ghost of Christmas Future. This is what your life will continue to be like if you keep going down this road. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Sales Pitch - How Much Pain Do You Need
05/19/2023
Carl-Gould-#70secondCEO- Sales Pitch - How Much Pain Do You Need
Sales Pitch - How Much Pain Do You Need Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One of the things I say to my sales, I say, I don't know how much pain you need, what's the number? Like how hard you have to get kicked in the teeth? It's a great question. Because someone's like, look, Carl I'm not ready. I'm like, how much pain do you need? Because if you're talking to me, you're not doing it because things are you feel so good. It's like, Doc, tell me what I'm doing. Right? So I can keep going. That's not the call we have. It's something's not right, in my life or business. It could be good doesn't mean it's bad. It's just it's not what I expect, it's not what I told I’ll be, it's not where I want it to be. Fair? Fair. Fair. Okay, so if I already know that that's the issue, then be talking about that. So I talked about that all the time. Because you guys are dynamic, growth minded entrepreneurs, you want to change the world. You're just not changing the world fast enough, or in the manner that you thought enough? And that's why you're here, fair? Fair. Fair. So let's find- right now, think about this. Right now, in wherever it is you market or you network or you promote yourself, there are people walking around right now that have a life altering problem on their hand, and they are actively looking for you. But if you're talking to too broad of an audience, they can't hear you because your message doesn't get further enough. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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1042 Carlgould-70secondCEO Your Clientele is Not The Whole World
05/18/2023
1042 Carlgould-70secondCEO Your Clientele is Not The Whole World
Your Clientele is Not The Whole World Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your clientele is not the whole world. 42 year old entrepreneur, male or female? Male. Male, how–what percentage of the time is it male, what percentage is the female? 90- 10. 90- 10. So it's not to say that Leo can't work with a female entrepreneur. But it's like he's got only so many hours in the day. Like if you're gonna make- what do we say before, five emails with five phone calls? If that's all you got that day, who are you going after? Your most likely prospect. Now if they come to you? We'll work with them all day long, all day long. But if I got five phone calls to make today, am I going after my least likely prospect or my most likely prospect? Most likely prospect. What's interesting is 10% of the entrepreneurial world is female, 90% is male. Our clientele is 50-50 men and women. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Be Your Best on That Day
05/17/2023
Carl-Gould-#70secondCEO- Be Your Best on That Day
Be Your Best on That Day Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now we have to do what others are not willing to do. So we will have what others are not going to have. That's it. That's the game. It's the whole thing right now. You have everything else you need to get that next client, okay. You just have to convince them that you're the right choice for them now. My daughter runs track. She's like mom, she’s like, dad, I’m not as fast as that girl. So you don't need to be as fast as the other girl. You just need to be faster than that girl on a certain day. The fastest track runners don't win. It's the fastest track runners on that day. Yeah. That win. Right there we're doing this four by 400 relay. Right. She said we have no chance against this team. Well, the other team dropped the baton, they won. I'm like, How do you like the chances now? Well, they dropped the baton. That's right. That's why they have a baton as part of the race. Okay, how fast you are, all four of you dropped the baton, you're also not all that fast, are you? Aha! So I say to all the time, and I said, listen, you just have to be the best on that day. Right? The best team doesn't always win, the best parameters doesn’t always win, the strongest, the fastest don't win. It's whoever performs at that time and that's what you do. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Capture and Document Yourself. Great Way to Create Content
05/16/2023
Carl-Gould-#70secondCEO- Capture and Document Yourself. Great Way to Create Content
Capture and Document Yourself. Great Way to Create Content Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Capture and document yourself. You're doing plenty of really important stuff, you have a lot, a vast array of knowledge. So for example, next time you do a meditation, your podcast, your next - Someone's interviewing me tomorrow, so I'm gonna record it on the phone. 100%. If you don't have a little tripod, just take your phone, stand it up, put it in selfie mode, and go, right. Sometimes I'll go landscape, sometimes I go portrait, just give a variety. Right? And then, you know, like, earlier today, you did a short meditation for us, put a tripod right in front of you, or take your phone, leave it right there. Do the meditation, that's a piece of content right there. Yes. Exactly. You know, so at this point, so when we started doing that, because I used to do the thing where I would set aside time with Melissa, we go into the office, I come up with 10 topics, and we'd spend four hours. Now? I just- you on a podcast, you give the questions to the podcast interviewer What to ask you. Yes, yeah. Right. So give one set of 20 questions, then, a couple months later, another set of 20 questions. That's a great another set of 20 questions. I love that. And just make sure because you'll catch yourself doing it anyway. Make sure you're wearing something different in each one. Not the same old blue suit or the same old red dress with the same old whatever, whatever. Just pick all bunch of different stuff. You know, I got my jacket off for this one. I take my jacket off for that one. That’s a little Hollywood trick. Yeah, absolutely. Document, document, document. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Timeless Social Media Posting Workshop Part 3
05/15/2023
Carl-Gould-#70secondCEO- Timeless Social Media Posting Workshop Part 3
Timeless Social Media Posting Workshop Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And you want to do Trivia Tuesday, business trivia. 260. A lot easier than you think. Workshop Wednesday,s we give them something to do. Are you a PC or a Mac? Are you a Google? Are you an iOS or an Android? Right? Are you a city girl or boy or a farm girl or boy? Are you Nash designated here versus not? Right? Versus the pitcher of bats? In you baseball fans? Are you a– is it soccer or football in America? Which one are you? Right? Do you barbecue using the briquettes? Or are you a–you know a real love fire? Which one are you? Say to me. Anything, get them talking. Are you Star Wars or Star Trek? Yeah, or both, right. Let them find it out. You ever see when somebody's gonna launch a book, two or three covers made and they'll say Hey guys, I'm not sure if I want the red background, the white background, the blue background? That's Workshop Wednesday. Just get them talking about anything. Right. Tenacious Tip Tuesday. Pardon me? I do a Tenacious Tips Tuesday. There you go perfect, perfect, right? So what we have found is that having a theme is good. This is the part you leverage to your team. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Timeless Social Media Posting Workshop Part 2
05/12/2023
Carl-Gould-#70secondCEO- Timeless Social Media Posting Workshop Part 2
Timeless Social Media Posting Workshop Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So we have a theme for every day. Mojo Monday, Trivia Tuesday, Workshop Wednesday, Thinking Thursday, Funday Friday. Okay, so then we say okay, what are we going to do on Facebook? What are we going to do on Twitter? What are we going to do on LinkedIn? What are we going to do on TikTok? What are we going to do on Instagram? Okay, so, Mojo Monday, is- now you can modify this for your uses but if you're going to use a virtual assistant, you can use an agency, you say to them, on Mojo Monday, is 52 weeks in the year, we're going to post five times a day. So I need 260 motivational quotes. Sounds like a lot, doesn't it? All you have to type in is motivational quotes for business coaches. You can also use ChatGPT. Now you can use ChatGPT right and within seconds you'll get a million. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Timeless Social Media Posting Workshop Part 1
05/11/2023
Carl-Gould-#70secondCEO- Timeless Social Media Posting Workshop Part 1
Timeless Social Media Posting Workshop Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we do is, we look at social media in the standpoint of timeless and timely. Timeless social media is evergreen content. Right? Talking about Easter, talking about Christmas, talking about Passover, talking about New Year's day, talking about Fourth of July, right? Timeless. Right. Now what we have found is, you know, social media is–it's a relentless effort. You've got to stay on it. If there's a lot of content, it's hard to do. Right. So what we have found is that you can farm out your timeless social media very easily. There's a lot of resources out there for it. And it's the timely social media that takes a lot of your time, energy, effort and creativity and last, right? So we like to look at it both ways. We'd like to have a really good timeless social media chromic. Timeless social media. And ours, what we do is we post five times a day, five days a week on five platforms. Five times five times five. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Benefit of Tradeshow
05/10/2023
Carl-Gould-#70secondCEO- Benefit of Tradeshow
Benefit of Tradeshow Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So I am very much a fan of doing trade shows, for that exact reason. You could look your prospect in the eye, you tell them what you do, how much you charge, what the expectations are of the engagement, and you could just tell by their body language, if you're on the right track or not. It sounds like an open house. If you're a real estate, you have an open house so you can get in front of those people that are actual legitimate people in front of you, right? That's what I am. So if you don't have trade shows in your activities, I would suggest adding at least one per month, even if you go there as a participant and walk the floor and go meet people, because it's- what you're going to do is you're going to tell your story 30, 50, 70 times in a day, right? And at the end of the day, that's what you want to get to. You want to get to that point where I did so many speed coaching sessions. I can, in many cases, by the time you don't tell me the problem, I already kind of got it. It just takes me long to write it out, right? And I can knock out a speed coaching session in five minutes now, because I've done 1,000 of them or more, right? So the question for you is how many times can you tell your story and talk about what you do and know the question to ask that gets right to the heart of the matter. That leads to the proposal, the follow up, and the close. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- 90 Minutes a Day for Business Development
05/09/2023
Carl-Gould-#70secondCEO- 90 Minutes a Day for Business Development
90 Minutes a Day for Business Development Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now, as a general rule of thumb, we say 90 minutes a day of business development. Whatever these five are to the best that you can, do 90 minutes a day. If you can’t avoid it, try not to do more than that. Unless you're like, I'm at a networking event. It's eight hours long. Like when I'm at Board of Advisors, Ray and I are members of Board of Advisors in Minnesota, you know, it's an all day event. So I'm, you know, networking more than 90 minutes those days, but then there's some days I don't do it, right. You know, if you stick to 90 days, it’s not too much. It's enough that you stay consistent. Right? And so you could build 90 minutes a day, or 90 minutes into a day, reasonably. Reasonably. Now, you might say, Well, can I leverage that up to my team? Yes, you can. However, I would say don't yet. Until you nail your– you nail. Like you walk into a room and you're like, where are my bad four quarter Johns? 1,2,3,4 I could tell by your dress how bad that quarter was, I know exactly what to ask this one. Like you walk into a home and you know that room. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- How to Transfer the Bad Copness...
05/08/2023
Carl-Gould-#70secondCEO- How to Transfer the Bad Copness...
How to Transfer the Bad Copness.... Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. How do we transfer bad copness to somebody or something else? That's why we have to have our offerings, or our model. Oh, I'd love to do this for free for you. Back quarter bob? Back quarter, John Back quarter, John. Back quarter for John. However, as part of the Maxwell leadership methodology, you know, we signed a code of integrity that says, We will only exchange value for value. So, John, I'd be happy to work for you for free. But I would be breaking my oath to something I signed on for now. You don't have cash, let's barter. See what I mean, right? People say to me all the time, I'm a distributor for disc assessments, right? People like oh come on Carl, just give me the link. Like I actually did sign. When I got certified. I signed a document saying that I will never give out just the link, it has to accompany a debrief. Oh, come on. I'm like, Listen, if you want a free one, they're out there. Just go online and get one. Just go get one. Right, you can get one for free, or pay two bucks to this but someone's out there doing it. I'm just not going to. And they're like, alright, fair enough. I respect, you know. So you need- because I'm like, this thing's been around for 15 years. I just gave it to him. If I read tenants, right? And then now and again, I'll get Bert and I'll send someone if someone comes up to my God (unclear word follows) That's why we do a debrief. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- Bad Cop
05/05/2023
Carl-Gould-#70secondCEO- Bad Cop
Bad Cop Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the game we're in, we sell us as good as anyone and we have to sell us, alright. Now- Nobody does (unclear word follows) Nobody does, right? However, I've learned a few things after certifying and helping 7,000 people like you launch their business, is you are heartless servants. You want to change the world, you want to help people, and you will work for free to help somebody else rather than make them uncomfortable by charging them. And before you tell me no, that's not me, right? It's all of us. So we need a system to be the bad cop. You need some bad cops in your life. You are the good cop. The good cop is the one who delivers on the content, who delivers on, right. So the bad cop sells, the good cop delivers. So you say, wait, does it have to be the bad cop? Your job is to magnify their emotion beyond their capacity to handle it. Yes, you are the bad cop. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- The Benefit of Having 10 Meetings Per Month
05/04/2023
Carl-Gould-#70secondCEO- The Benefit of Having 10 Meetings Per Month
The Benefit of Having 10 Meetings Per Month Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Go on 10 appointments per month, for six months. What they've learned in this organization called the Institute for Independent Business, they had business mentors in 50 countries, so there are about almost 7,000 of them. What they learned was, if you go on 10 appointments per month, a lot of things happen. You get really good at your pitch, you really understand your ideal client, you understand what works and doesn't, you figure out how to close, you overcome the objections, you really hone your presentation. And so here's what he said, what’s that? Trial by fire. Trial by fire. And here's what he learned. Statistically, your chances of getting your client on the first 10 appointments is actually very low, very low. It's like under ten percent. Now doesn't mean that has to be your experience. You might walk out like I don’t know what happened to them, I got 8 out of 10. Good on you. Your probability of getting a client with your next 10 appointments on something that's new or something you change are actually very low. Your chances of not having a client- not having a client after 60 appointments is almost impossible. Meaning the probability of you having clients after 60 appointments is ridiculously high. The probability is ridiculously high one and a way. It’s a count explore. Pardon me? It's a count explore. It's a count explore, but you could I could, we could have a count explore 60 times and you could lose every time because why? You figured it out basically. Yeah. Because you guys are too talented not to get it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Will Influencers and Deinfluencer be Good for Consumers
05/01/2023
Carl-Gould-#70secondCEO-Will Influencers and Deinfluencer be Good for Consumers
Will Influencers and Deinfluencer be Good for Consumers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Well, influencers are going to have to raise their game. In other words, their endorsement is not just going to be, hey, it's amazing. It's awesome. You know, it crushes it, you know, they're gonna have to have research and they're gonna have to back it up with facts and studies. So this is actually very, very good for the consumer, because we have the deinfluencer, who's coming at this concept with their own research and so now it's kind of like reviews on steroids. You'll have somebody giving a positive review, that's the influencer. Somebody giving a negative review, that's the deinfluencer. And hopefully they'll do it in such a way that we can compare facts and figures and real data, real case studies and new studies. So in the end, this will actually be very, very good for consumers. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Rise of Deinfluencers
04/28/2023
Carl-Gould-#70secondCEO-Rise of Deinfluencers
Rise of Deinfluencers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Yeah. So statistics show that the average person is 12% less likely to trust an influencer and that same group of people will go to a deinfluencer and a deinfluencer is really just a contrarian. They're a fact checker, if you will. And they'll say, wait a minute, not so fast. When I unpacked the box of the brand new phone, here's what I find and it's not all that's advertised. And so the most notable one, you might remember some years ago, there was a woman who bought everything that Oprah advised that you buy for the entire year and then she wrote a blog about how much did it actually change her life. And at the end of that year, I found out you know what, it didn't change it all that much. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Influencer Marketing
04/27/2023
Carl-Gould-#70secondCEO-Influencer Marketing
Influencer Marketing Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The influencer is another word for a celebrity endorsement. And what we hope when we get an influencer is somebody who has vetted the product, uses the product, done the research, done all the fact checking and are coming from a place of just sharing their experience and best practices and lessons learned with the product. But then there came a time when marketers realized, wait a minute, if I pay this influencer to talk about my product, and they have a large audience and high trust level already in credibility, it'll push my product even more and to even more people. That was the decline of the influencer at that point. In other words, what's their agenda? Are they telling me they like it because it's really that good, or because they're getting paid? And so that ushered in the time of the deinfluencer. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-You Write A Book For 3 Reasons
04/26/2023
Carl-Gould-#70secondCEO-You Write A Book For 3 Reasons
You Write A Book For 3 Reasons Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Okay, so you write a book for three reasons, one of three reasons: I want to get rich, I want to get famous, or I want to get something off my chest, right. So most of the people I believe you're working with are trying to get rich or trying to get famous. Some might be writing something to get off their chest, but I suspect that's probably not the case. I want to get rich meaning not just from the book, but I want to use this to catapult my next part of my career, or I want to be famous. I'm using it as a brand building opportunity. Is that fair to say that it probably falls in those two, three? Yeah, I would agree. Okay, so there you go. So they're likely not 100 years old, they're likely not over 70. What is their age group likely? I'll give you a hint. The average age of an entrepreneur's 42 years old. I was just gonna say about 45. There you go. So who are you really talking to? You're talking to that group right in their, in their 40s looking to, you know, start to grow their thought leadership, right? They've gone to their 20s and 30s. They've done all the hard work. And now they're looking to take advantage of that experience and wisdom and start to help others and scale and expand their business. So I might–now again, somebody at 60 years old comes to you and says I want to get something off my chest. God bless them, take them all day long. But if you nail that group who's trying to get rich, trying to get famous, you'll get the I want to get something off my chest. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Think of Your Business as an Exclusive Club Pt. 2
04/25/2023
Carl-Gould-#70secondCEO-Think of Your Business as an Exclusive Club Pt. 2
Think of Your Business as an Exclusive Club Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Years ago, when I was working with Tony Robbins, he was trying to do a deal with a guy in Australia, who's the largest promoter of motivational and personal development seminars in the world. This guy will happen to be in the US to meet with Tony and do a firewalk. I was running the training for the firewall team. And then I was assigned a lane. Well, I didn't know this. But this guy came to my lane to walk the firewall and we have a rule. If you smell alcohol on anyone's breath, they're not allowed to walk. And apparently the guy had a drink or a beer beforehand, wasn't drunk, but he had a beer. I didn't let him walk. I denied him entry, denied him. I didn't know who he was. But I denied entry. He goes back to Tony and says, Can you believe–you know, he was half impressed, half pissed off. But he went right back to Tony and said, Hey, this guy, the lady next to you didn't let me in. So I get the phone call while I get the call. We're all together. Hey, did you deny entry to so and so like, oh, I don't know how that's what he was. And they described them like, Oh, I remember that guy. I smelled alcohol on his breath. I told him he can't walk. And they were like half mad like, Oh my God, what do you do and you blew the deal. And the other half of him was like, by the way, he was impressed, right? Make your business an exclusive group. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Think of Your Business as an Exclusive Club
04/24/2023
Carl-Gould-#70secondCEO-Think of Your Business as an Exclusive Club
Think of Your Business as an Exclusive Club Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Think of your business as an exclusive club. Okay? Now we say with the ideal client, who do you want to define so you can get in? I want to put another challenge to you: make your business for the moment an exclusive club and make a list of all the people you're not letting in. I am not letting in the following, even if they want to pay. Who am I not letting in? Hmm, who am I not letting in? At least for the time beard–time being? I'm not letting in the following people and make that list. Because by not letting them in, you can create even more attention for your business. Perfect example, about five years ago at the Grammys, there was a rapper who won a Grammy and it just so happened he was throwing a big after party, right. The next day, it was in the news everywhere that Paul McCartney from The Beatles was denied entry to the party. He didn't let Paul McCartney in. So I'm on my radio show the next day and my co-host Gibbons says did you hear about this? This dude didn't let McCartney into his party. What was he thinking? And I said, effing brilliant. That was brilliant! And he's like, what are you talking about? I said, think about it. If you let Paul McCartney into his party, would we be talking about this today? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The More Narrow You Define Your Avatar the Wider Group Your Will Get
04/21/2023
Carl-Gould-#70secondCEO-The More Narrow You Define Your Avatar the Wider Group Your Will Get
The More Narrow You Define Your Avatar the Wider Group Your Will Get Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We want to get to the decision maker always, we want to understand what's going on in their life, and really narrow the focus. This will sound counterintuitive. But the more narrow you define your avatar, the wider group of people you can ultimately get. Okay? The wider you start, the less chance you have of scaling. Okay. And here's what I mean by that. I'll give you a case study. For those of you that remember, Facebook was the most exclusive social media platform on the planet, you not only had to be in the Ivy League, you not only had to be at Harvard, you had to have a harvard.edu email address. And that wasn't enough. It was invitation only. That's how Facebook started. Facebook became a phenomenon on Harvard campus, because nobody could get in. Not even if you're in Harvard. And if you think about it, Harvard is so exclusive, that if you have a Harvard address–or you can get in anywhere, if you have your student ID, you get into all the clubs, you get into the bars, you get access to everything. But within Harvard, there were exclusive clubs and Mark Zuckerberg made Facebook the most exclusive, hardest to get into club in Harvard and as a result, it became a phenomenon everyone wanted in. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-What Keep Your Customer Up At Night Worrying
04/20/2023
Carl-Gould-#70secondCEO-What Keep Your Customer Up At Night Worrying
What Keep Your Customer Up At Night Worrying? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What you do want to ask yourself is what keeps them up at night? Because if you're going to solve the problem of what keeps them up at night worrying, and what exists in their life or their business right now that makes calling you a necessity today, then you are really well dialed in to who your ideal client is, right? So you know, I live in the northeast, I live right near our ski resort. There's probably two weeks left of the ski season. Skiers know this. This is a problem for skiers. Skiers want to get that last couple runs in before the end of the year. So if you're a skier, what exists right now. It's a sunny day. I walked out today and like oh, you know, I feel like I missed the whole ski season. I'm a skier. I live near the ski resort. What do you think that company ought to be doing right now? Right. Trying to push that pain button, alright. Hey, two more weeks. That's it and the season's over. One last chance, come on out. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Most Important Question to Ask Yourself
04/19/2023
Carl-Gould-#70secondCEO-Most Important Question to Ask Yourself
Most Important Question to Ask Yourself Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Here's the most important question that you want to ask yourself: what conditions might exist at that business and organization right now that makes hiring you or engaging with you a necessity today? And we start there. Who's the ideal buyer? And what's the situation they're in right now? I am the ideal buyer for my daughter right now because she's not paying for college. I'm likely paying. She's choosing now in the next six months. She's going to make her choice. That makes me a great candidate right now, but catch me in September. Nyeah, not so much. Wait until my daughter's a senior, she's already committed. I'm already out of that game. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Who is the Best Beneficiary of Your Product or Service
04/18/2023
Carl-Gould-#70secondCEO-Who is the Best Beneficiary of Your Product or Service
Who is the Best Beneficiary of Your Product or Service Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So here's a few questions. Who is the best beneficiary of my products and services? For me, it's business owners, decision makers. It can't like, I can talk to a president, I can talk to the VP of sales, the CFO, the C suite, but at the end of the day, a business owner will not sleep at night, if there's something wrong in their business. Whereas an employee sleeps like a baby, something's wrong, employee goes develop. Alright, we'll get that tomorrow. I get text messages after midnight from business owner clients. Hey, Carl, hopefully, if you're up I wasn't meaning to bother you but I was just this was on my mind. That does not come from an employee. So I'm going after a decision maker. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-90 Minutes Peer Day to Build Your Business
04/17/2023
Carl-Gould-#70secondCEO-90 Minutes Peer Day to Build Your Business
90 Minutes Peer Day to Build Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm using some building blocks here, alright. Now we in our types of business have a finite group of people that we can even work with. We have a finite number of hours every year that we're even willing to work with. So we have to be speaking to the right people, we have to be speaking to the people that are willing to pay our price, right? You only have, it sounds like a lot, but there's only about 2,000 working hours in a year, right? So at least 1600 of them need to be billable for you. You can't let more than 20% of your time go to non billable activities. That means you have 400 hours a year. Sounds like a lot, but that's only 33 hours a month. That's only an hour, that's 90 minutes a day. You have 90 minutes a day to build your business. That's it. You can't waste spending your time talking to the wrong person. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Dial in your Messaging
04/14/2023
Carl-Gould-#70secondCEO-Dial in your Messaging
Dial in your Messaging Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The point is, is that with your sweet spot customer, we really have to dial in the messaging because they can tell the difference, right? If your clientele are Star Wars people, right. The Star Wars core fan, do they like the movies right now? Or do they like that show the Mandalorian better right now? All you Star Wars nerds would say the Mandalorian, the Mandalorian right. So think about I'm using some pop culture references here. Tell a Coke fan when they go out. Hey, we don't have Coca Cola. We have Pepsi. Is that okay? Right? Pepsi fans don't want to drink Coca Cola. There is a difference. Pepsi fans will drink Coke. Coke fans will not drink Pepsi. There is a difference. It's important to know that, right? And so we want to make this more specific because not only can we craft our marketing message better, we could set our pricing. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Sweet Spot Customer
04/13/2023
Carl-Gould-#70secondCEO-Sweet Spot Customer
Sweet Spot Customer Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So the sweet spot customer is the easiest person to sell to, and upsell to. That's why it's so important that we speak to this customer and we know the language, okay. Now it's interesting. So for any of you classic rock fans, I'm gonna–anybody a classic rock fan? You listen to classic rock? Every–okay. Every year they do the list. What are top classic rock songs of all time, for the last 51 years of these? There's been one song that comes in as the number one classic rock song of all time. There's no close second, there's this song, then there's every other song and it's the most commonly song played. If you go into a guitar shop as matter of fact, they put signs up. Do not play this song if you grab a guitar. Anybody know what I'm talking about? Nobody? It's a song by Led Zeppelin. Does that help anybody? Stairway to Heaven. Stairway to Heaven. It's the number one–it’s voted the number one classic rock song of all time, okay. Now if you were to ask passionate Led Zeppelin song Led Zeppelin fans, would they agree that that's the best Led Zeppelin song? If it's the best song of all time? Surely, it's the best Led Zeppelin song. What do you think Led Zeppelin fans would say? No. No. Led Zeppelin fans would say, that's good song. It's not even their bet. It might be the best song of all time, but it's not really the best Led Zeppelin song. Right? So imagine you're trying to sell Led Zeppelin stuff to Led Zeppelin fans and you came out and said, isn't Stairway to Heaven, your favorite Led Zeppelin song you would lose the core passionate audience. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Not Willing to Overpay
04/12/2023
Carl-Gould-#70secondCEO-Not Willing to Overpay
Not Willing to Overpay Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. A couple of years ago, I took my son- well, oh gosh, 10 years ago now, took my son to- what is it? WWE, I think it was Smackdown, right? The big WWE wrestling, right? And I'm going to buy the tickets. And like, where do you want to sit? I'm like, I don't care. Okay, just give me an okay. Doesn't matter, doesn't matter to me. Wherever we sit, we sit, right. Whether I sat first row or the end, I didn't care. And it's not that I'm not- well, I'm not a fan, but I'm not against it. It's just a, eh doesn't have a whole lot of interest for me, okay. Now, my son give him the choice, he'd sit front row because he's a big fan. I'm not willing to overpay for WWE smackdown tickets. Now I bought them. I'm willing to be a customer. So I'm on the outer edge of the customer. But if you capture the right customer, that's the Susan Riley at a Tim McGraw concert who's willing to pay the extra 50 bucks just to sit closer, right? Now I saw Susan had to step aside. Is Susan likely to buy anything else from Tim? You think she might buy some, download some of his music, buy an album, maybe purchase t-shirt, maybe get that gift box of Tim McGraw greatest Christmas hits? Probably. That's why the ideal client is so important, right? She's a big fan. So she's not going to just do one thing. She's going to do many things. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Willing to Overpay for the Experience
04/11/2023
Carl-Gould-#70secondCEO-Willing to Overpay for the Experience
Willing to Overpay for the Experience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So Susan, who is your favorite musical act, or somebody you really would like to go see in concert? Tim McGraw. Tim McGraw, perfect, perfect, perfect. So now if I told you that I had two seats. I had seats that will just get you in the door, right. It will get you in the door, they’re–it's about 100 bucks, you'd be way in the back and I promise you, you would at least know that it was Tim McGraw because he'd have the hat. I point at him. You don't need your binoculars. You’d still hear the music, but you're just getting in the door. Or I've gotten a second seat. It's $150. I'll put you within the first five rows, right from stage and you'd get a chance to meet and greet Tim before the concert. You do a quick and get a selfie. Would you pay the $100 to just get in the door or the 150 for the close up and the selfie with Tim, which one would you prefer? Of course, the 150. And why so? Because there's more value in that. For whom? For me. Why is it more valuable? Because I get to meet him and get a selfie. Okay, so you get the selfie. All right. Do you know his music? Absolutely. Do you know a lot of the words to his music? Yes. So if you were to go to a Tim McGraw concert, there are not be many surprise songs for you? That's correct. Okay, guys, think about what you- thank you, Susan. Let's give Susan a hand. Everybody. All right. Now think about this. Susan knows all of the songs, knows what the guy looks like, knows all the words of the songs. There's likely not even going to be a surprise during the concert. But she would pay a 50% premium just as here–same concert, but to sit closer and get a selfie with him. She is willing to overpay for the experience. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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