Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO-Go Where the Decision-Makers Are
08/11/2026
Carl-Gould-#70secondCEO-Go Where the Decision-Makers Are
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Between 7 and 9 a.m. The reason I do that is to minimize the gatekeepers that keep me from my prospects. I know that at 7 a.m., business owners and decision-makers get their phones; they're at arm's length, and they can't help themselves. They'll see that phone ring, and they're like, Oh, my assistant isn't around. Someone has got to answer this phone. Ring number three, ring number four. Drives them crazy. Go to that networking event. You know who's there? They're truly committed. In the summer, yeah, the meetings aren't as big, but who's there? The board, the influencers, the people that never miss. These are the people that you want to make sure that you're networking with. That trade show you were like, "I don't know if I'm going to go to this." Go. Go and have some fun with it. Like and follow this podcast to learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-You're Too Good to Have an Empty Pipeline
08/10/2026
Carl-Gould-#70secondCEO-You're Too Good to Have an Empty Pipeline
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you were typing in every time I asked and you were going for it 100%, you'd have your leads, right? And so July is a great opportunity to say, all right, yeah, yeah, yep. I went to go see the 4th of July fireworks on the 2nd of July. Also, instead of doing that thing that I knew I should have done- I didn't send out those proposals, and I didn't make a few of those calls, and I let this slide a little bit. I get it. We all do. Just take an honest assessment. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Committed or Convenient: Which One Are You?
08/07/2026
Carl-Gould-#70secondCEO-Committed or Convenient: Which One Are You?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want; you probably fell into the convenient mode. And I understand. I live in a shore state, New Jersey. We have a beach that backs right up to the Atlantic Ocean. And guess where everybody is from now until Labor Day? There. Guess where they're not? At networking events, schlepping out to a trade show, and taking the extra phone call. They blocked out their calendar. All of a sudden their Calendly link has nothing on it. That's where they're at, right? So last week I got the op, hey Carl, you wanna go to that concert? Or hey Carl, are you coming to the networking event that you have to drive to New York for? That's an hour and a half away, one way. Which one do you think I wanted to go to? Now, turns out I went to the networking event. Made two nice contacts. Missed the concert. Okay, that's what happens. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Grow Your Business One Introduction at a Time
08/06/2026
Carl-Gould-#70secondCEO-Grow Your Business One Introduction at a Time
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction looks like for you. And we don't get off the phone until we make at least one introduction for each other. You do that with five people every month. Who can I introduce you to that's meaningful? Now you might not always get a perfectly qualified lead. That's why you want to do five. You might say, Oh, well, my son or daughter is about to take their SATs to get into college. Oh, I know a great, you know, SAT tutor. I'll make that introduction. All right. Well, I was hoping for someone that was going to buy 10 units, but I'll take the SAT tutor. Sometimes it's that; sometimes it's just relationship building. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full 2
08/05/2026
Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. Somewhere in that bubble of 24, and here's what I think, I think it's because I stay in touch with them, their frequent dinner or networking people, I see them on a regular basis, we tend to talk a lot, we tend to have deep conversations, something pops. So if you don't have 24 referrers, set that as a goal. If you could look and say, all right, so how many accountants, how many attorneys, how many realtors, how many business brokers, how many private equity funds? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full
08/04/2026
Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't know what the magic science is behind it. I don't know how the planets rotate to make this work. After 35 years as an advisor and 40 years as an entrepreneur total, what I found is if I maintain a good stable of 24 people that will refer me once per year, that helps my deal flow stay pretty active. That means once a year, these 24 people are going to say, Hey Carl, you should meet so-and-so. Hey Carl, here's an investor. Hey Carl, here's a landlord. Hey Carl, here's a realtor. Hey Carl. You see what I mean? That gets me to a month, and I found that that's pretty consistent. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Funnel Never Lies
08/03/2026
Carl-Gould-#70secondCEO-Your Funnel Never Lies
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Things that I've noticed is that bottom-of-the-funnel results tend to match the top-of-the-funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones. I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed for that extra day. If you're behind, that tends to be the case too. We've seen a correlation between bottom of the funnel and top of the funnel. In other words, if you're looking at your year and saying, I'm 20% behind, and you say, all right, let me, how many leads did I generate? Boom, not as many as I thought. How many phone calls did I make? A little bit less than normal. How many days of networking did I do? Ooh, that's right, I skipped that whole week on vacation. I didn't go to those three events. And we tend to find that you're, oh, I didn't make that many outbound calls, or I didn't do that many emails, or I didn't send as many check-in text messages with my existing client base as I normally do. They tend to correlate. I'm down 10% on the bottom of the funnel. I tend to be down 10% top of the funnel. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-The Marketplace Doesn't Care About Yesterday
07/31/2026
Carl-Gould-70secondCEO-The Marketplace Doesn't Care About Yesterday
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had; they were so good. Meanwhile, I'm going through my records, and I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They mistakenly sent us an email for the fourth meeting, which they thought was the fourth meeting with the other people. I just played along with it. I'm like, oh, well, how are we doing so far? We're like, really close. And they said, I can't wait to come to the discovery day. I'm emailing the team, when's the next discovery day? I get the note back, I'm like, put this person on the invite right away. And by the time they woke up and realized that we had them, all right, fine. Now and again, you step in a little dung, and you get a little bit lucky. And maybe you make your luck by being out there and putting yourself out there and doing the work. For the most part, though, we still gotta go out and get it. And the marketplace doesn't care what you did yesterday. They like your resume, they like your business card, they like that you have the expertise that you had, but tomorrow someone's gonna beat you to it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-What Consistency Really Looks Like
07/30/2026
Carl-Gould-#70secondCEO-What Consistency Really Looks Like
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. So we come to the middle of the year. You're either out of inspiration, struggling with motivation, or the activities have been up and down and not as consistent. I saw this great infographic recently, and it says, here's what people think consistency is. And it shows a bunch of glasses and cups, filled right to the top with fluid. And they said, but here's what consistency actually is. And they show the same dozen cups. One's full, one's half, one's got a drop in it. One's three-quarters, next one's full, next one's half. And basically the message is, if you're taking some action at each day, that's consistency. It doesn't have to be perfect; it just needs to be progress. Like and follow this podcast to learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-When Motivation Fails, Discipline Wins pt. 2
07/29/2026
Carl-Gould-#70secondCEO-When Motivation Fails, Discipline Wins pt. 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. We need to put that same level of discipline into our daily activities so that when we do get an inspiration or we do get a motivation, that only fuels the fire. You all probably follow some sport on some level, and the top players in the world do drills before every match or every game. You know, why does a hockey player before a match have to go and shoot the puck 100 times beforehand? They're the best in the world. Why do basketball players have to do 100 free throws before a game, and they won't stop until they hit at least 50 in a row? Why are they practicing layups? Why is a baseball player doing batting practice? What do you need that for? If you're a golfer, why are you taking all those extra swings at the driving range? What do you need them for? You're already great. They're instilling that level of discipline, and along the way of coming into a tournament, coming into a game or a match, they're looking for anything that'll give them that emotional edge. Discipline instills that mechanical repetition, predictable, consistent activity, and then you add on inspiration and motivation for the mental part. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-When Motivation Fails, Discipline Wins
07/28/2026
Carl-Gould-#70secondCEO-When Motivation Fails, Discipline Wins
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I'm sure you've heard the statistic by now. 95% of New Year's resolutions are gone by the middle of January, and the rest are gone by the end of January. We have these great ideas; we're inspired. Inspiration's a spark. Inspiration is a daily dose. It's not what carries you through. My son quotes, and I'll paraphrase, my son quotes a line that he hears in the military a lot. He's in the Army; he's in his seventh year, and he'll be retiring this year. And whenever the topic of motivation or inspiration comes up, he'll say, when motivation or inspiration is of no avail, discipline will prevail. I always thought that's a really good line. He said, Dad, I don't care how motivated you are, how inspired you are, I don't know anybody that's looking forward to getting up at 5.30 in the morning so they can go on a 12-mile ruck with 100 pounds on my back in either 100-degree weather or pouring rain, and he was in Alaska, or 40 below. I don't know too many guys in the bunks that get up and are really excited about that. So when we don't have the inspiration, we don't have the motivation, you know what works day in, day out, every day, discipline. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-You Cant Build the Parts of Your Business You Dont Like
07/17/2026
Carl-Gould-#70secondCEO-You Cant Build the Parts of Your Business You Dont Like
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Your greatest strength on this planet is your ability to take limited information and make a decision on it. And that's what you're amazing at, okay? All right, now here's the challenge. You only wanna hear about step one and step 10. You don't wanna hear about the middle eight. But you are giving away your top asset, which is your creative problem-solving and decision-making, if you are blind to the processes in your own business. You follow me? Imagine you got to make eight decisions along the way. You could expedite your business plan, you could amplify your results, but you're giving away your top thing because you don't like the process. I'm with you, I don't care for it either. But here's the deal, here's the problem we have, is that you can't build the part of your business that you hate, you can't. The part of the business that you disdain, so you guys don't like to come on video, you're never gonna have a sales conversation, that's for them, I'm not doing that, all right? You guys don't wanna hear about the back of the house, just get me the result. You can't build the part of the business that you don't like. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Life Is Better When Clean Fish and Muddy Fish Work Together
07/16/2026
Carl-Gould-#70secondCEO-Life Is Better When Clean Fish and Muddy Fish Work Together
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So Muddies, they can live without you. We're not that important. We think we are. I get it. Like, you wouldn't have anything without me. They would have a lot without you. It would be a little less awesome. Their lives would be a little less awesome if you weren't in it. But they don't need us. They can get by just fine. The island wouldn't be as fun. Don't get me wrong. It wouldn't be as fun, but they can get by without us. Okay. Clean, our lives would be terrible without these guys. We need these folks. They were not put on this earth simply to irritate us. That's not the mission. All right. We wouldn't have this event. We wouldn't have, if you look around and you look at all the things you have in your life, the average entrepreneur went through 150 rejections before they took that dumb idea and turned it into this palace. You see what I mean? Like when you heard it, you're like, Oh my God, that's a crazy idea. I don't know where we're going with this. But then it turns into this, right? So we need our muddies to be as effective as possible. Keep coming up with all these crazy ideas that are high risk. We're not sure about the reward. They never read your pro forma anyway, but it was nice of you to put it together. It was very nice. All that due diligence, but they didn't really read it. They went forward anyway because they had an intuition. That was really important, right? And they're really, really good at that. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Clean Fish Mindset Clean Consistent and Reliable
07/15/2026
Carl-Gould-#70secondCEO-The Clean Fish Mindset Clean Consistent and Reliable
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Clean fish, we like the water clean. I like to see what's coming. Muddy fish, please put your clothes back on, thank you. No need to run around in your underwear and slippers. We can see you fine, okay? We like to see things coming in advance because we like things that are predictable, consistent, reliable, all right? We like things to be high quality. We like to see a process map, all right? For everything, okay? You are the how people. Like, okay, heard all those ideas, really good. How are we gonna do it? Why are we gonna do it, all right? You're the masters of the how, and you've got a spreadsheet for everything. Like you have a CRM, but you have this spreadsheet that backs up the CRM to prove that the CRM is right. So when you know those salespeople aren't filling it out, you have your spreadsheet that you really rely on. That's the source of truth for you, okay? I can see the smiles. You're like, yeah, yeah, yeah, okay, right? And so clean fish, again, you're non-confrontational. You're a team player. You don't need to get the accolades. You don't need to be out front. Those muddy fish can have that. As a matter of fact, that's one of the things I like the muddy fish for the best, is they go out there and they're the ones out in front, so I don't have to be. Clean fish are the ones that never come on video when you're on a Zoom call and they have 19 excuses why. Their camera works, by the way. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Muddy Fish - A War Time Employee
07/14/2026
Carl-Gould-#70secondCEO-Muddy Fish - A War Time Employee
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You are the faster-paced and more outgoing. You are goal-driven. You like to get the result. You like to win, right? You're very competitive, not very patient, right? You don't want to hear a lot about process. You like things muddy because you know, you don't need a lot of process. You can kind of do your thing. You can move around the fishbowl, say what you want to one, say what you want to the other. You can work all the angles. The more chaos, the better. And you're a wartime. You're a wartime employee. In other words, the more chaos there is, the better you get. Okay. There's our muddy fish. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Effectiveness Always Comes Before Efficiency
07/13/2026
Carl-Gould-#70secondCEO-Why Effectiveness Always Comes Before Efficiency
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So you have two parts to your business and two parts to your team. You have your effective part and your efficient part. They need to work together. And the way that you get them to work together is effective, always comes first. Always, always, always, always. Sorry, clean fish, you're gonna have to clean up a little bit of a mess, but there is a reason why when you flew here, the pilot does not put it on autopilot on the runway. In the beginning, if you put too many systems in place, it will hinder the growth of your company. You have to be a little bit loose with it. You have to have a personality-driven team, not necessarily a process-driven team right away. And they need to be able to use their judgment, right? There are only two times when the pilot really has their hand on the wheel, and that's when they take off and when they land, right? Because those are the times when you have the plan as a guide, but it's not the Bible, right? Now we do need to really know our systems so we can be creatively problem-solving as much as possible. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Your Business Needs Both Muddy Fish and Clean Fish
07/10/2026
Carl-Gould-#70secondCEO-Why Your Business Needs Both Muddy Fish and Clean Fish
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Years ago, I did personality assessments on an oil rig. This oil company had us analyze their two shifts. And I said, " What's the issue? And they said, I said, we can't figure it out. We have two incredibly different types of activities, and we can't figure out why it's happening. They said, " Well, tell me about it. And they said, well, the day shift, the day shift is amazing. You can eat off the oil rig. It's spotless. We pass every time, as a matter of fact, every time we have an inspection, we tell them to come during the day. We pass every inspection. It's awesome. But we're not producing any oil. Like, we're not hitting our goals at all. I mean, it's just like we spend all day jam packing four hours worth of work in an eight-hour day. We can't figure it out why. And I said, all right, well, tell me about the night shift. It goes on the night shift, unbelievable. The only reason we're making any money is that we're hitting our goals is because of the night shift. But we've had three oil spills. They've lit the rig on fire twice. He goes, what's going on? So they had the clean fish working during the day, and they had the muddy fish who said, well, I can make some extra money by working the night shift, you know? And so all the muddy fish were working the evening shift and all the clean fish were working the day shift, right? So what we need is a blend of the two. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Clean Fish Would Rather Do the Wrong Thing Right
07/09/2026
Carl-Gould-#70secondCEO-Clean Fish Would Rather Do the Wrong Thing Right
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We have our clean fish. Clean fish, we love our clean fish. We would have nothing in our lives without clean fish because muddy fish will give us all these sometimes good ideas, sometimes not so good ideas, sometimes terrible ideas, and they will leave them with the clean fish and say, " Make it happen. And you do, right? So clean fish would rather do the wrong thing right than do the right thing and be accused of being wrong. You want me to do that again? All right. I'll go slow this time. I just had to see where we were at. A clean fish would rather do the wrong thing right as opposed to doing the right thing and being accused of being wrong. What does that mean? That means they're going to take your crap-ass ideas and turn it into a process, a system, and launch it as best they can, or they're going to do the best they can with whatever they were given. They will turn your idea into a process. They will duplicate it and make sure that all the trains show up on time. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Business Needs Muddy Fish
07/08/2026
Carl-Gould-#70secondCEO-Your Business Needs Muddy Fish
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need muddy fish in our business. Interestingly enough, we don't need as many muddy fish as we do clean fish. Like for every muddy fish, you need a lot of clean fish, right? And I think you all know why, right? But muddy fish, what they're really good at is being the effective part of your business. They get stuff across the finish line. Might not be pretty. They might scorch a lot of earth, but they get things across the finish line, right? You want proof of concept, give it to a muddy fish. They will make sure you get proof of concept. You want to see if a product can launch. You want to launch a new resort, a new location. You send your muddy fish in because they are good wartime employees. They're good wartime practitioners. They are not peacetime practitioners. Okay? So we need our muddy fish. They are more effective. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-There Are Two Types of Fish Muddy or CleanWhich Are You Pt. 2
07/07/2026
Carl-Gould-#70secondCEO-There Are Two Types of Fish Muddy or CleanWhich Are You Pt. 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now, these muddy fish are great because they can think on their feet. They're really good at getting the job done. They're very creative problem solvers, and they're always in the moment. We love them for that. They tend to be the front of the house. They tend to be your business development people. They tend to be your salespeople. They tend to be your managers. They tend to be your owners. All right. You are faster-paced and outgoing. You are goal-driven. You are impatient. You like getting things done, right? You don't want to hear about the process. That's boring. Honey, honey, honey, don't tell me about the pregnancy. Just show me the baby. Okay. You are often wrong, but you're never in doubt. Let me try that again. The muddy fish didn't think that was funny. Clean fish. You can laugh at this. Okay. They are often wrong, but they are never in doubt. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-There Are Two Types of Fish Muddy or CleanWhich Are You
07/06/2026
Carl-Gould-#70secondCEO-There Are Two Types of Fish Muddy or CleanWhich Are You
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Carl-Gould-#70secondCEO-Two Fish Under One Roof Managing Different Personalities
07/03/2026
Carl-Gould-#70secondCEO-Two Fish Under One Roof Managing Different Personalities
Two Fish Under One Roof: Managing Different Personalities Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So you have two businesses under one roof that had varying personalities, and oh, by the way, just for an additional fun, there is a natural and adversarial relationship between those two parts of your business, right? So you've been to those meetings, right? Accounting, put the finance department in the room with the salespeople and have them give the lecture about the CRM. Isn't that a fun one? Like, hey guys, you gotta fill out the CRM. You want us pushing paper and filling out fields, or you want us out there making deals? No, Dingleberry, I wanna get you paid, and it would be nice if you had them sign and date the contract. What, you're telling me I'm not getting paid? You're still not listening. I'm just trying to get us paid here. Like, what happened? What's going on, no, you see what I mean? You've been to that meeting before, and you've been to the process versus the goal-oriented people. So there you are, you're doing your town hall, you're talking about the vision of the company, and you're sharing what's gonna happen over the next six months, one year, three years. You're all pumped, and you're sharing that, and then someone's like, yeah, but how are we gonna do that? You're sharing the what, they're the how. And you're like, listen, what are you trying to be, a buzzkill? Like, no, but this is the same vision you've been telling us for the last three years. We've been trying to get you to implement some of it. We haven't started the last set of bad ideas you had. You want us to start on the next set of bad ideas? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Front of the house systems differ from back of the house systems
07/02/2026
Carl-Gould-#70secondCEO-Front of the house systems differ from back of the house systems
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And so the fishbowl is your company. What do we have inside this fishbowl? So inside the fishbowl, you have, you have all the fish, obviously, you have the water, that's the culture, but you also have all of your systems, all of your processes. You have the zones of interaction. We call them the zones of excellence, but the zones of interaction with your clients, you have the front of the house, and you have the back of the house. You're in a unique industry in that the front of the house interactions and type of people that you need, training and processes and systems differ in personality from the back of the house. You have two businesses under one roof. You have a sales organization and you have a logistics company, and that's rare that not many other industries have that you do, right? So the food and beverage, the hospitality, the travel, the experiential, you guys all have that, right? And not everyone does. When I own my construction company, front of the house, one that important. Got the work done. Everyone was happy. So we leaned a lot more around logistics. Wasn't as important. You're a sales organization. People will give you a little bit of a break on the logistics, but in your business, you can't. They're too intertwined. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-You Can't Outwork a Bad Culture
07/01/2026
Carl-Gould-#70secondCEO-You Can't Outwork a Bad Culture
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. He says your company, your organization, is a fishbowl. And the water is your culture. The water in that fishbowl is what you are as a company. That water could be clean, that water could be dirty, that water could be a lot of things. It could be that there are certain fish that clean it up. There are certain fish that dirty it up. And just like you cannot out-exercise a bad diet, you know that, right? Not for these next two days. The next two days, there will be no talk of that. I get it. But during all the other times, other than the times you're in Nashville, you cannot out-exercise a bad diet. You cannot out-work a bad culture. You just can't. I know that we like to work around things. We just have to hang on to this person, or we have to hang on to this team for a certain period of time. We know that we have to, at some point, clean up the water and make sure that the organization, the fishbowl that we are operating in, is a healthy environment. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Create Must-Have Demand from What Customers Really Want
06/30/2026
Carl-Gould-#70secondCEO-Create Must-Have Demand from What Customers Really Want
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you’ve gotten or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you--when you win a project and they tell you why they choose you there are lot of times they tell you why they didn’t choose somebody else those are your complaints, those are the distresses. Now let’s add to that what’s going on in their life right now, which makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don’t mean life and death but its an origin. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer
06/29/2026
Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your value system and their value system will be in alignment is very, very low. It's very low, right? But your pricing attaches to the perception of your quality, right? Not sure if this is true. Go test it out. Go to the local mall, stand out front with a little clipboard. And as people walk into the mall, ask them this question, are you here today to buy the highest quality products and services? Or are you here today to buy the highest price products and services? What do you think they're likely going to say to you? They're here to buy what? Quality. Great. How do they judge quality? Yeah, they'll check Google reviews and they'll do that. But at the end of the day, higher price product, we are still wired to think higher, the price, higher, the quality. I'm not saying it's true. Might be perception, but at the point of purchase, perception is the reality. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch
06/26/2026
Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The language of expertise has always been pretty similar over the years, but it's been magnified exponentially during this time. And the way that you articulate your expertise certainly has shifted. So we want to speak that language. Okay. And so the first part of this is, let's talk about how we, why people will defer to experts. Now you might say, well, the ironic part about it is, is that to establish myself as an expert, how do I do that? Okay. Well, I have thought leadership and I have social media and there are ways that I can go about that. But the number one communication you have with your clients, the most impactful communication and language you have with your clients, is your pricing strategy. It's your pricing. Okay. Two things happen when you announce what you charge for what you do and how you want to be paid and at what cadence, and what frequency and by what method. First thing that happens is you tell them who you are, right? When Rolex comes out with a watch, and they charge $10,000 for a watch, they tell you who they are. Right. But more importantly, they tell you, they tell the buyer who they are. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business
06/25/2026
Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business
Fire Yourself Upward: The Fast Track to Scaling Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once you have gone through this exercise, you will have done a number of things. First of all, you will have created all of the job descriptions within the business because you've listed the tasks that you've gone through, and you've put your name next to each one. Soon you will change the name because your goal and your job thereafter when working with your mirror with your strategic partner is your goal and your task is to fire yourself upward every quarter for the first 18 months. And that will get you to stage four in 18 months or less. It depends on how fast you continue to fire yourself upward. Thereafter, fire yourself upward every quarter for another 18 months and that will bring you to stage seven. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Power of Task-Level Clarity
06/24/2026
Carl-Gould-#70secondCEO-The Power of Task-Level Clarity
The Power of Task-Level Clarity Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating the structure for your business because you will learn which tasks that you can delegate and which you cannot and soon you will start handing off these tasks to other people. We'll organize those tasks later, for now put them in your journal, put them in your notebook over the next 18 over the next two weeks, list those tasks and the time that it takes to do those tasks and let me give you an example. You want to be very specific, so I'll use the example of getting the mail you may write getting the mail, and it takes 10 minutes. What I'd suggest that you do is write down walking to the post office to get the mail, two minutes picking up the mail one minute sorting the mail, three minutes handing the mail off to the appropriate person. Two minutes, answering my mail, eight minutes, there are five tasks there, list them separately, and put your name next to each one, and how long it takes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO- If You Suspect It, It’s Happening: Close Your Profit Leak
06/22/2026
Carl-Gould-#70secondCEO- If You Suspect It, It’s Happening: Close Your Profit Leak
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won’t even look, or you would rarely question. Rarely question. Ok, so we had a client who was a forensic accounting company, and I remember talking to them and I said, so I said, when you get called in and there’s suspicion of fraud, like, how often do you find it? And they said every time! And I’m like oh, I know, really like how often? He goes no, 100%, 100% if you suspect it, it’s happening. I’m not saying you're being stolen from, but we were like seriously? He’s like yeah, 100%? And we were like wow, wow! You know. So, again, if you look at that range, if you look at that range, look at that range, we want to close that gap in there, right? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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