Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO-Why Emotion Drives Every Business Decision
08/22/2025
Carl-Gould-#70secondCEO-Why Emotion Drives Every Business Decision
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Even if you process things logically or are a numbers person, your decisions start with emotion. You’ve probably heard it said: we buy on emotion and then rationalize with logic. And it’s true. Humans have six basic categories of motivators. When making a decision—whether to buy, act, or not—you go through a mental checklist based on these motivators, ranked in a hierarchy. If a choice doesn’t satisfy your highest values, or worse, triggers your lowest values, it’s unlikely you’ll make that decision. In other words, your emotional values either pull you toward something or push you away. Like and follow this podcast to learn more. I’m Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Hire for Strengths Match People to Their Natural Roles
08/21/2025
Carl-Gould-#70secondCEO-Hire for Strengths Match People to Their Natural Roles
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Carl-Gould-#70secondCEO-Functional vs. Dysfunctional Problems in Business
08/20/2025
Carl-Gould-#70secondCEO-Functional vs. Dysfunctional Problems in Business
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Carl-Gould-#70secondCEO-When Your Business Learns to Walk on Its Own
08/19/2025
Carl-Gould-#70secondCEO-When Your Business Learns to Walk on Its Own
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Carl-Gould-#70secondCEO-Some Assembly Required Business Edition
08/18/2025
Carl-Gould-#70secondCEO-Some Assembly Required Business Edition
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. To those of you who are reading this–that had ever–ever got a gift that says “some assembly required” and what have you done? This is how you’ve tried to put it together in the past: you’ve got this model airplane or bicycle, and here’s what you did. You did the I part, you got it and you said “wow! This is really great” thank you so much for getting me this, it’s exactly what I want it and then you try to implement a systems, I’ll pull everything out of the box, I’ll lay all my tools around and I’ll put myself in the shop and then step by step I’ll put this thing together. And then you’ll start to realize you’ve got more parts lying around as you get closer and closer than you should have, and you’ll realize this isn’t going so well. So, I’ve got to tighten the screws up a little bit more and I’ve got to maybe get a better screwdriver, you’ll try all of a sudden raise the quality of what you're doing and then when you realize that the things should be built in 20 minutes, you’ve been doing it for 2 hours, you’re not half way through, everyone else is wondering where is this great creation. It’s only then that you say, “maybe I should read the instructions”. And that’s the way most people try to build a business. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-70secondCEO-Build Structure Around the People Who Thrive
08/15/2025
Carl-Gould-70secondCEO-Build Structure Around the People Who Thrive
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. How do you know you have the right person in the right place? Their true nature, their experience, their attributes, their skills align with the job description that they are involved in. So, in building a structure you put the right people doing the right task, how do you know? At the end of the day does performing that task give you energy or rub your energy. If doing that task or performing that part of the business gives you energy as the day goes along, you have the right person, you have the right structure and the right people in it, that’s how you’ll know. You put the systems in later in order to help that person grow within that business. Right now, right people and the right jobs who are enthusiastic about doing the job that they have and that will align with the MVP planning. We will put the structure in, we will put the system in at a later time. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Bigger You the Smaller the Problem
08/14/2025
Carl-Gould-#70secondCEO-The Bigger You the Smaller the Problem
The Bigger You, the Smaller the Problem Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Then the world you're around, you’ll be more skilled so I’ve got really good at my voice to text. So, I can have phone calls and send emails and everything from my phone without ever touching you cause I understand the commence now, you just work on those things, right? So, you wanna become better than the problem you are facing and be able to juggle more, work smarter you know you want to expand you know so you’re bigger than the goal as opposed to saying “oh well, I’m overwhelmed let me shrink it down”, no no no it don’t work that way, you should be thankful to the problems you have, you wanna become bigger and better than your problems and you know who was it, I think it’s Billie Jean King said you know “pressure is a privilege”, right? You know people who don’t have pressure you know they don’t have that–they’re not gonna have the life that you aspire towards, you know what I’m saying. So, take the pressure as a privilege and figure out what’s the better way for me to manage it not let me shrink my whole world down so I can handle it, well anyone can do that, right. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Multiply Your Time Multiply Your Impact
08/13/2025
Carl-Gould-#70secondCEO-Multiply Your Time Multiply Your Impact
Multiply Your Time, Multiply Your Impact Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I get it, the brain works better when you’re doing one thing but you’re not getting anywhere beyond you're not achieving the level you want unless you're multitasking, right? So yeah I have my coaching business, I have my speaking business, I invest in companies you know I have real estate and I’ve got that, that’s not all gonna happen on the same day you know and so you got to figure out how to do more than one thing at a time, you have a team here you already starting with that, your key–the key to your success will be and anyone successful will be thinking about how well can you multiply time, right? And how well can you share your guiding principles and be transparent and share your goals with others so they can help you get there, right? And so you have to be multitasking. I’m sorry this whole idea that you know I get it–I get all the signs that surround us say we do better for doing one thing at a time (yup), well if that was true then why do I drive down the road and everyone’s looking at their phones. No one would admit the texting on their phone but everyone’s doing it, right? Of course they are, you know I count it up once I’m driving on the road, I’m like you want me to put on my phone. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Coach vs. Consultant Know the Difference Pt. 2
08/12/2025
Carl-Gould-#70secondCEO-Coach vs. Consultant Know the Difference Pt. 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The advisor is somebody who is probably the most important person in a room, they’re great at networking and they can marshall and channel all the resources necessary to get something done, they’re a generalist, they’re a jack of all trades and they’re good at all of them, they’re not like a master of none they’re actually very good at all of them. It’s the hardest one to become actually, advisor and then there’s a mentor. And the mentor is somebody who’s done something successful and now they're just gonna walk, they’re gonna say to that person “listen follow my footsteps it works for me and I can show you the way through”. So, in today’s age you're looking for one of those four, right? So if I’m going to lose weight, I wanna get in shape, I’m actually looking for a consultant, a personal trainer. You know I might coach so they could--how you feel about me in fat not in shape, oh I feel like (shit) and I wanna get better shape, okay good now I’m gonna turn consultant on you and I’m gonna say “this many exercises, this many reps and you got to--you got to pound them out, that’s a consultant”, right? So it depends on what you’re going for is what you’ll seek out and how much you know, how much you’ll participate as their client. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Coach vs. Consultant Know the Difference Pt. 1
08/11/2025
Carl-Gould-#70secondCEO-Coach vs. Consultant Know the Difference Pt. 1
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the beginning it was enough to say you were a coach, hey I’m a coach, wow that’s awesome, then it was I’m a life or business coach.Then I’m a life coach and I’ve got all this segmentation and so now, you know it’s a very mature industry and each industry has niches, that’s how you know, when there are niches, you’ve got a mature industry, coaching is there. But coaching you know in what you describe people aren’t hiring a coach because they want an expert. As a matter of fact the coaches are least likely of the four disciplines to be an expert you--there's a coach, there’s a consultant, there’s an advisor and there’s a mentor, okay? And there are four distinct skill sets, four distinct market place opportunities or in services that you provide, coaches are there to help you process through the core issues of what is leading to whatever your experience is right now. They don’t have to know anything about anything other than how to help you process through the core emotional issues and the mindset of what is got, in where you are today. A consultant though that’s the expert, that’s the mechanical works on the scooters, that’s the lawyer, the accountant, the attorney they’re there to diagnose, treat and then help you fix the problem. They are the ones that they're gonna take over, they do the doing. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-3 Communication Zones in Your Body
08/04/2025
Carl-Gould-#70secondCEO-3 Communication Zones in Your Body
3 Communication Zones in Your Body Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Communication zones in your body. They're higher, middle, lower. That's it, right? Think collarbone, think waist, right? So higher, middle, lower. And that's how people will communicate. So I'll demonstrate and then we're gonna do it together. So higher is from your shoulders upward, right? So somebody is what we would call a visual person. They are higher, faster, louder communicator. The reason why they're, and when you see their gestures, their hands are above their shoulders and they talk like this and they're like, hey, come on up front. They don't say, come to the front there, hey, come on. Right, they're making all these gestures way up here. And you're 50 feet away saying, oh my God. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-How We Do Anything is How We Do Everything
07/31/2025
Carl-Gould-#70secondCEO-How We Do Anything is How We Do Everything
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Carl-Gould-#70secondCEO-We Create a World Around us that Matches How we Define Ourselves
07/30/2025
Carl-Gould-#70secondCEO-We Create a World Around us that Matches How we Define Ourselves
We create a world around us that matches how we define ourselves Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. People are the people we surround ourselves with the most. And here's what I mean, okay? I don't wanna scare you with that photo. We, as people, the way we're wired, we're kind of like that projector right there. Whatever we put on the inside of that projector shows up on the screen. We define ourselves a certain way, okay? We define ourselves a certain way, and based on that definition, we create a world around us that matches how we define ourselves, okay? And how you do anything is how you do everything. So once I can understand a little bit about your style, I can predict a lot about your life. If I can predict a lot about your life, I can find a lot of things in common. If I can find a lot of things in common, I know how I can communicate with you, build rapport and ultimately how to have impact in your life, okay? Does that thesis sound reasonable? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Someone Else Believed in me
07/29/2025
Carl-Gould-#70secondCEO-Someone Else Believed in me
Someone else believed in me Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We've coached about 150,000 people now. And we ask everybody, how did you ever get started in your business, if they're a business owner? Or how did you choose this career path if you work for an organization? The number one answer that we get as the reason why somebody chose a career path is someone else believed in me. Someone else said, hey, you know, you're really good at this, or you have a, I went into accounting and finance. This is how the meeting went, senior year in high school. My guidance counselor said to me, Carl, your math scores are really high. You should become an accountant. And I was like, well, that sounds cool. I should do that. So I went to school for accounting and finance, and I had no clue what it was. But I did it because my career counselor said to me, well, you have a proficiency in that area. Your scores are really high. You should go into that field. So I did. I had no clue what accounting and finance meant until I got to college, right? But it's the most common answer we have is somebody believed in me. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-People Follow Certainty
07/28/2025
Carl-Gould-#70secondCEO-People Follow Certainty
People Follow Certainty Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Your language means this is where knowledge, credentials comes into play. You need to be the smartest person in whatever room you walk in. Or if you're on a project and you're doing a build-out or you're doing a budget, you want to be among, if not the smartest person in that room because you can then direct the room because people follow certainty. They follow leaders, okay? So you want to be the lead dog. So most people say, oh great, I don't have to worry about that 7%, I'll just focus on the body language. Uh-uh. We need it because it's the lead dog. The body language will do most of the work, but we do need the words for the, as the lead dog. Everybody okay with that? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Communicate Trust Respect through body language
07/25/2025
Carl-Gould-#70secondCEO-Communicate Trust Respect through body language
Communicate Trust & Respect through body language Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Communicate trust and respect through your body language. And this is a universal communication strategy, and we will practice that. So there are three elements that influence another person to your point of view. One of them is words. One of them is your voice qualities, and the other is your physiology, meaning how you stand and how you move. So words of the three, all three make up 100%, words, would you guess, make up what percentage of what influences another person to your point of view? 30? Seven? Any other guesses? 15? 16? I like it. He goes to auctions. I'm going 60. You go 15, I'm going 16. All right, add them all up, okay? And it's 7%. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Trust Respect
07/24/2025
Carl-Gould-#70secondCEO-Trust Respect
Trust & Respect Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. When it comes to trust and respect, trust is a back-to-back exercise. In other words, we have common goals and interests, we establish that, okay? Then, when I turn my back and go into another room, do I trust you'll keep your commitments? Do I trust you're going to do what you said when we're standing face-to-face, you made a commitment? Now I turn my back and I go, you turn your back, you go, are you going to follow through? Can I trust that you're going to do that? Respect is when we're face-to-face, do I think you are even a substantive enough person? Do you carry the credential? Can you do the job? Do I even want to bother talking to you, right? So if somebody can't look at you and respect you, and somebody can't be in the same room with you and trust you, it's going to be hard for you to influence them. Does that make sense? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Do you hold the credentials for the job you perform
07/23/2025
Carl-Gould-#70secondCEO-Do you hold the credentials for the job you perform
Do you hold the credentials for the job you perform? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Questions that we ask is, we ask this of our clients and we'll say, does everybody in the company hold the credential for the job that they perform? You know what the majority of the answer is for most people in most companies? No. So if you are the bookkeeper, you use QuickBooks Online or some other NetSuite or some other financial software. Have you taken all the certifications that that software offers? The answer is, probably not. If you're a project manager, have you taken all the project management courses that align with your level in the company? Probably not. So just something to think about. Think about your position, what you do, whatever credential, whatever continuing education credits, whatever training or certification that goes along, not just goes along with your job description, but makes you best in class, you may want to consider taking it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Can you handle the task at hand
07/22/2025
Carl-Gould-#70secondCEO-Can you handle the task at hand
Can you handle the task at hand? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that you say you can do? Here's why that's important. Because if I don't respect you, I won't bother telling you the truth. I won't bother bringing things to you because you can't handle it. Why would I bring a problem to you if you can't handle it, okay? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Remove the Barriers
07/21/2025
Carl-Gould-#70secondCEO-Remove the Barriers
Remove the Barriers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first time at this? Yeah, great, cool. So you into sports? Nah, not much of a sports person. Oh, oh, OK. So what are some of your hobbies? You know, I don't have a lot of hobbies, so I'm just more of a stay-at-home kind of person. Now, that's just two sentences. How hard was that to watch? And we've all been there, OK? So we have to remove the barriers, have the common goals, master the word yes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Unlocking Opportunities with Yes Pt. 2
07/18/2025
Carl-Gould-#70secondCEO-Unlocking Opportunities with Yes Pt. 2
Unlocking Opportunities with Yes Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If somebody asks you, do you golf? Do they actually care if you golf? No. What is it they want to talk about? Golf! And what do you think they were about to tell you after you say yes? Some story that you don't want to hear about their golf weekend. Right?: Okay. I get it. You don't want to listen to it. But if you say no, they cannot find something in with you. So your answer is yes. Every time. As long as you have a reference for it. I'm not suggesting you lie to somebody. You ever been to Hawaii? Oh, I tricked you. I tricked you. Let's try it again. Let's review the training. It's coming on three. You ever been to Hawaii? Right? In my dreams I have been. On the internet I have been. Seen a lot of great photos of Hawaii. I wish to get there someday. It's yes or some version of yes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Unlocking Opportunities with Yes
07/17/2025
Carl-Gould-#70secondCEO-Unlocking Opportunities with Yes
Unlocking Opportunities with Yes Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You have to use this word first. And here's the word. The word is yes. So what's the word? OK, everyone this time, what's the word? OK, so we're going to try it out. Hey, do you golf? Some of you are like, well, I don't I don't know if it's called golf. Like, I went to the miniature. All right, we're going to try it again. Ready? We'll review the training. I'm going to ask you a question. You have only one answer. OK, here it comes. Do you golf? Some of you still, it's still, we're not there yet. OK, now you're saying, well, I don't golf. I don't want to say I'm golfing. I'm not going to lie to somebody. Have any of you ever seen a golf ball? Have you ever gone miniature golfing? Have you ever watched golf on TV? You know who Tiger Woods is? So you have a reference for golf. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Whose goals or interests matter
07/16/2025
Carl-Gould-#70secondCEO-Whose goals or interests matter
Whose goals or interests matter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So trust we define as having common goals or interests. So there you are, you're talking to another person, whose goals or interests matter? Yours or theirs? Who thinks it's yours? Like, it's really important that everyone knows what I like to do so they can talk about it when I want to talk about it. Or theirs? Not a trick question guys, go ahead. This is the audience participation part of the presentation. I'm going to ask a question and you'll raise your hand for one or the other. There's not a third option, okay? So if it wasn't yours, then it's definitely theirs. All right, so let's try again, okay? So whose goals and interests matter? Yours or theirs? Theirs, right on, it wins, okay. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Different Minds Different Wires
07/15/2025
Carl-Gould-#70secondCEO-Different Minds Different Wires
Different Minds, Different Wires Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now that we have rapport, we can now influence somebody to our point of view, right? Remember, there's three styles, right? So think about it. When you walk around every day in your work and you say, you know, that department, I don't know how they hired those people. They don't deserve to have jobs. How do they make it through the day? Ever have one of those moments, right? Because those people aren't wired like whom? Like you. They're fine. They weren't put on this earth simply to annoy you. They have a purpose. And guess what? They're thinking the same thing of you. Like, I don't know how he or she makes it through the day. I have to help them find their keys. I have to let them in. They forget their security pass all the time. Like how are we relying our future on that person, right? And yet they get a lot done, right? There are just different styles.We just have to find the style. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Safety Net of Strong Rapport
07/14/2025
Carl-Gould-#70secondCEO-The Safety Net of Strong Rapport
The Safety Net of Strong Rapport Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You meet somebody for the first time, what is it you look for? Things in common, right? Because once we have something in common, we can then like each other. Now, not like each other in the way you're thinking, meaning we are like each other on some level. That is the basis on which we will allow somebody else to be in a relationship with us, or we influence them, or they influence us, okay? And it is how we're wired. Like if you didn't wake up today and say, ah, I did rapport yesterday, I'm not gonna do it today. That was exhausting. You have to have it every day because it's how we feel safe, right? So now this is good news for some of you because you're just like, oh, I don't know if I'm the most likable person. I'll leave it to you to decide. If you create commonality, the other person cannot help but like you. This might be the best thing you learned in this whole conference. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Power of Rapport Why It Matters in Business
07/11/2025
Carl-Gould-#70secondCEO-The Power of Rapport Why It Matters in Business
The Power of Rapport: Why It Matters in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them. It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Meet Them Where They Are. Pt 2
07/10/2025
Carl-Gould-#70secondCEO-Meet Them Where They Are. Pt 2
Meet Them Where They Are Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Most of the time. So we have to make sure to bring our energy and be like, I've only got 20 minutes for, you know, 20 minutes. I just want to look around a little bit. I've got to get back to work and we might be too low. We just want to meet them where they are. So if they're higher than us, we want to come up to them. If we're higher than them, we need to bring it down a little bit just in the beginning. And once we feel like we're kind of in sync, then we can speed up. Sound good? I noticed a lot of where you're from. Oh, I'm from Winnipeg. Really? That's awesome. I don't know anywhere else in your life that when someone tells you they're from down the road, you say that's awesome. It can be awesome. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Meet Them Where They Are. Pt 1
07/09/2025
Carl-Gould-#70secondCEO-Meet Them Where They Are. Pt 1
Meet Them Where They Are Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. When the prospect gives you an answer, you adopt the tone and the volume and the pace that they do. Okay, so here's something that's common that a salesperson will do, right? So they'll come through the door, and you'll say, hi, how are you? I'm Carl, I'm from Ad Hubs. And they'll say, hi, I'm Bob, and I'm from, I don't know where I'm from, but I'm not from here. And then you say, great, that's awesome. You're from nowhere, great. So where you from? And they'll say, down the road. Down the road, that's amazing, right? And so, as a salesperson, you will come in much, you'll come in hot, right? You're super excited, you have a prospect, can't believe it, you wanna tackle them, drag them over, and make sure that they leave with jewelry. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Own the Bid How Acquisitions Can Double Your Chances to Win
07/08/2025
Carl-Gould-#70secondCEO-Own the Bid How Acquisitions Can Double Your Chances to Win
Summary: In this episode of #70secondCEO, Carl Gould explains how acquisition growth—specifically roll-ups—can give you a strategic edge in competitive markets. By owning multiple businesses that submit separate bids for the same project, you significantly increase your chances of winning the contract. In a down market where access to decision-makers is the biggest challenge, not price or product, controlling more of the competition can be your biggest advantage. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. One, you're doing what’s called a roll-up, I’m buying that business I’m rolling it up in my mind I’m taking their name off the side of the truck or the side of the wall, off the side of the building and it’s now my name. You have just, you have two offices or you buy it you leave the name on it. So every time that you're submitting a proposal for a project they’re submitting one also. What do people do? They like to get three competing bids or in some cases five competing bids, well how would you like to have two dogs in that fight instead of one. Instead of one out of three how would you like to be the two companies out of three or the two companies out of five,mreally stacks the deck in your favor. Organic growth, strategic alliance growth, acquisition growth the reason why we focus on this today is we’re in a down market, access is your hardest challenge it’s not price, it’s not process, it’s not product, it’s not supply chain, it’s access to decision makers. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Strategic Alliance Partnerships: Multiply Your Growth Through Cross-Promotion
07/07/2025
Carl-Gould-#70secondCEO-Strategic Alliance Partnerships: Multiply Your Growth Through Cross-Promotion
Summary: In this #70secondCEO episode, Carl Gould introduces the power of S-A-P growth—Strategic Alliance Partnerships. He explains how actively cross-promoting complementary, non-competing services to shared ideal clients can accelerate growth. By referring trusted partners like a carpet cleaner promoting a gutter cleaner (and vice versa), both businesses gain credibility and access to pre-qualified customers. It's a smart, low-cost growth strategy based on mutual benefit and client trust. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Next area to look at S-A-P growth, Strategic Alliance Partnership growth. This is a slightly different strategy, what you're going do is active cross promoting of complementary services to similar ideal client avatars. What does all that mean? Active cross promoting means I find another company that services a similar client (hey Rob) we have the same ideal client, homeowner, dentist, doctors office you name it but we have non-competing products. Maybe I’m a gutter cleaner and you're a carpet cleaner. So if I’m a gutter cleaner, I’m gonna write a letter to all of my clients and say “hey I know Bob’s gutter cleaning they’re fantastic”. I clean the carpets, he cleans the gutters. If you're in the market for somebody for somebody that does that I vetted them they're really good and they’re gonna give you a special price just because you're a client of mine, thank you for being my customer. They’re gonna do the same thing “hey you should see Carl’s service” they’re non competitive and because the referral comes from a trusted resource they are likely to trust the referred. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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