Carl Gould #70secondCEO
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Carl-Gould-#70secondCEO-The 20-20-60 Rule How Leaders Empower Performance
06/30/2025
Carl-Gould-#70secondCEO-The 20-20-60 Rule How Leaders Empower Performance
Summary: In this episode of #70secondCEO, Carl Gould breaks down a simple but powerful time management formula to help leaders get others to perform at a high level. Using the 20-20-60 Rule, Carl shows how to divide your time: 20% coaching, mentoring, and empowering your team 20% strategic thinking and planning 60% doing your core responsibilities You’ll learn how to become the center of a coaching ecosystem—managing up, coaching across, and empowering down. This framework helps leaders scale results and build stronger teams. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You need to get others to perform at a high level. That means you have to empower them, that means you have to coach them, guide them, and mentor them. So let me give you a couple of statistics here to play around with a couple of formulas how you spend your time. Alright, you are gonna take on in Stage 3 here, is “How well do you get others to perform at a high level?” So I'm gonna give you a little time management formula called 20-20-60: 20% of your time, 20% of your time, 60 % of your time. So in Stage 3, 20% of your time should be spent coaching, guiding, enabling, mentoring others to make them better. You ever hear the expression “you have to manage up and coach up?” That's right. You coach, you're a manager on how to interact with you better. You coach your stakeholders, your colleagues, the people that you deal with on a regular basis that are one degree of separation from you. And if there's anyone that does report to you, you coach and empower down as well. So you become the center of a coaching and empowerment network or ecosystem. And that's how you’re gonna make them better. 20% of your time on coaching, mentoring, guiding, and enabling. 20% of your time on strategic thinking: How do I make things better? How do I plan? How do I set goals? And how do I achieve those goals? And then 60% of your time on your job description. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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CarlGould-#70secondCEO-Intangibles Drive Value: What Today’s Customers Really Pay For
06/27/2025
CarlGould-#70secondCEO-Intangibles Drive Value: What Today’s Customers Really Pay For
Summary: In this episode of #70secondCEO, Carl Gould shares insights from a decades-long study showing a major shift in what drives business value. Back in 1974, 95% of value came from tangible assets. Today, it’s the opposite—72% of value now comes from intangibles like brand equity, intellectual property, and mission. Carl highlights how companies like TOMS thrive not just on product quality but on brand promise and purpose. The takeaway? Don’t just polish your product—build a brand people believe in. That’s what makes your business truly valuable. Read the full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. There was a study done in 1974 by the Sloan school of business and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago, was the TANGIBLES of the business, its physical assets. Well let's fast forward to today. A follow up on those 10,000 companies and the second part of the study showed that 72% of what drives value in business is its INTANGIBLES. Its intellectual property, its brand equity, its brand promise. Toms shoes- is it the shoes? Or is it the fact that that company goes out and for every pair of shoe you buy, they buy a second pair and they give it to an underprivileged child somewhere else in the world. Which one do you think it is? So stop falling in love with your product or service. Yes, you want your product to be impeccable. You want your service delivery to be outstanding. No question about it. Logistically, we want those things to run well. Understand though, people will pay more, they will pay more for the other aspects of working with you. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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Carl Gould-#70secondCEO-NO Systems Your Team: The Hidden Engines Behind Business Success
06/26/2025
Carl Gould-#70secondCEO-NO Systems Your Team: The Hidden Engines Behind Business Success
Summary: In this episode of #70secondCEO, Carl Gould breaks down the often overlooked “NO systems”—the internal operations that keep your business running behind the scenes. These include everything from email and payroll to HR and accounting—critical functions that don’t directly generate revenue but support the systems that do. Carl also emphasizes the importance of building and developing the right team: people who align with your company, fit their roles, and are trained for future growth. A well-aligned team supercharges both your YES and NO systems. If they’re not performing, it may be a leadership issue—your systems, your responsibility. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Then we have the NO systems. The NO systems are “No, this is not what we get paid for.” These are all the support systems that helps the technical aspects of your business run. So, your email systems, security, benefits, you know, paying all the bills, accounting, payroll, those sorts of things, HR functions, anything that supports the Yes systems is a NO system. And think of it this way. It's all the work you would have to do today if there were no customers. What would still have to be done? That is a NO system. Third part of this quadrant is your TEAM. They have to be right for the company, right for the job, and trained and prepared for the future needs of the business. An aligned team will help you be more efficient with your Yes systems and your No systems. So think about your team for a second. If they're not right for the company or right for the job or trained and prepared for the future of the business, in the beginning, it's not their fault. It's YOURS. You haven't given them the resources or the time or the nurturing or the technical training that they need to do their job well. Take your internal clients, your customers, or sorry, your employees and work on your systems. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Power of YES Systems: Your Businesss Operational Backbone
06/25/2025
Carl-Gould-#70secondCEO-The Power of YES Systems: Your Businesss Operational Backbone
Summary: In this episode of #70secondCEO, Carl Gould introduces the third core function of your business—Systems—with a focus on what he calls “YES systems.” These are the processes that fulfill your promises to clients: the services you deliver, the products you sell, the experience you create. Whether you run a hotel, retail store, or law firm, YES systems are what you get paid to do. Carl explains why this part of your business must run with clockwork precision and why consistency, predictability, and tactical execution are the keys to success. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Third function of the business is your SYSTEMS. Remember, we have YES systems and we have NO systems. The YES systems are: YES, we have clients and we have to fulfill the orders; and YES, this is what we get paid to do So if you're a physical therapy practice, this is when you do physical therapy. If you're a hotel, this is when you have somebody check in and they lodge and they patronize your facility. If you're a retail store, this is when you're actually selling them something. If you're an attorney, you're arguing the case. You get the picture. This is what you get paid for and this is when you do client fulfillment. That's a certain type of person, a highly tactical, compliant, process driven person that runs this part of the organization and is very systematic. Very predictable, and very, very consistent. You should be able to throw away all of your clocks in the building because if I walk in and I look at your YES systems, based on what they're doing, I should be able to tell time of day, day of the week, day of the month, quarter of the year. I should be able to tell by their actions. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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CarlGould-#70secondCEO-Quadrant 2: Why Sales and Marketing Must Be Treated Separately
06/24/2025
CarlGould-#70secondCEO-Quadrant 2: Why Sales and Marketing Must Be Treated Separately
In this #70secondCEO episode, Carl Gould breaks down the second business quadrant: Income—where sales, marketing, and relationships drive growth. He explains why marketing (lead generation) and sales (lead conversion) are two distinct functions and why separating them is critical for performance. Learn how to set goals, structure your teams, and create clear accountability to optimize your revenue engine. Full Transcription Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. No. 2, Second Quadrant. Right here, INCOME. This is Sales and Marketing and all of your relationships- joint ventures, strategic alliances- these are the relationships that you bring into the business, the exposure you get for the business and at the end of the day, the leads that you generate for your business. Very, very important that you separate Sales and Marketing. They're two different functions. They're in the same quadrant but they're two different functions. Once you set the goals for the business, you turn your lead generation team loose and tell them, “You are gonna go and generate these leads.” Don't let them talk to the Sales team - How's it going? How are you closing? We don't need that conversation. Tell the Marketing team to go out, generate the leads. SALES is the tactical implementation of your marketing function. So Sales team, you take them and set them aside or whoever does your sales- your Affiliate Marketing, however you do it- and you say, “You're gonna receive this many leads throughout the course of the year. We've got to close them. We've got to turn them into a sales, and close business, LOIs, contracts, whatever you call it, agreements.” But they are the tactical implementation of your marketing function and should be treated as such. Separate Sales, separate Marketing. They're two different functions. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Break Your Bias: Learn to Think Like the Opposite of You
06/23/2025
Carl-Gould-#70secondCEO-Break Your Bias: Learn to Think Like the Opposite of You
In this episode of #70secondCEO, Carl Gould challenges you to break out of your comfort zone by seeking out people who think differently than you. Whether you're a visionary, a relationship-builder, or a systems expert, growth comes from surrounding yourself with those who complement—not mirror—your strengths. Learn how stepping into unfamiliar territory sharpens your perspective, reveals new opportunities, and accelerates your development as a leader. Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So if you're a big picture driver type person and you're results focused, you need to get around people who enjoy process. So get around professional organizers, go take that class, you know, go take that lean manufacturing, or Six Sigma class online. Get around process people, learn how they think. If you're a sales and marketing relationship type person, you really don't like the numbers and detail bugs you down, go take that accounting course. Yes, I said it. Go take the accounting course. Or coding or something that's gonna require you to do really intricate detail, model building, something that makes you focused on the tiniest little aspect. Those folks think differently and they will open your eyes to new perspectives. If you're a systems and process person, go around, go play undercover boss, alright? Go spend a week in the business of one of your colleagues, sit in on their board meetings. Think about how they, look at how they think differently and they think big or go to a growth conference and get around entrepreneurs who have wild ideas or go to an innovation center or an incubator and get around some young entrepreneurs and how their idealistic tendencies and they're thinking you'll launch its new products. It'll give you some real perspective. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Becoming Your Best: Turning Admiration into Action
06/20/2025
Carl-Gould-#70secondCEO-Becoming Your Best: Turning Admiration into Action
Hi everyone, Carl Gould here with your #7osecondCEO a one minute investment for a lifetime of results. In a recent video, I asked you to write down who you admire and what that person or historical figure's admirable traits, rules, and principles are. And you just introduced yourself to what you believe is your best version of yourself. That’s right, you just use another person or figure or package in order to talk about what you believe are your most amazing features and where the next area of growth is for you. Ok, so you wrote down all the attributes of the person that you admire, now what I’d like you to do is: Rank yourself on a scale of 1 to 10. One low, ten high for every one of those attributes. How well are you playing that game? And then create a plan for how to get to a 10 in every one of those areas. So, comment below, and tell me what was: The top trait you are going to work on? What was your score? And, what is the first action that you are going to take going forward? This is Carl Gould, and this is your #70secondCEO.
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CarlGould-#70secondCEO-Blueprint to Consistency: Systematizing Your Business Throughput
06/19/2025
CarlGould-#70secondCEO-Blueprint to Consistency: Systematizing Your Business Throughput
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You are now documenting, you are now process mapping, you are codifying, you are figuring out and creating the blueprint for what they call your throughput, right from the time you get a lead to the time you get paid and everything in between, how you fulfill the order, how you satisfy your clients. That's called your throughput, you determine and systematize your throughput. I'm a huge fan of scripts and so you want to script out as much as possible. Virtually every business there are very few exceptions. There are very few businesses that are not capable of becoming an assembly line and you want. Essentially in your business, you want to build an assembly line with the most amount of certainties possible, and you want to standardize and create the most consistent results possible in your business. Okay, that's stage four. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl Gould - #70secondCEO - Operations - Finely Tuned or Train Wreck?
06/18/2025
Carl Gould - #70secondCEO - Operations - Finely Tuned or Train Wreck?
Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results. Here we go, let’s talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, ‘it’s a train wreck!’ And 10 being, a ‘finely tuned machine.’ I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the toughest constraint in your business. So, take a moment, write down: What is the constraint in your operations? Where is the link in the chain broken? Where is it slowing you down because you got some friction in the system there? Write it down below, like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Milestones Over Motion How Purpose-Driven Goals Set You Apart Part 2
06/17/2025
Carl-Gould-#70secondCEO-Milestones Over Motion How Purpose-Driven Goals Set You Apart Part 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What is it going to mean to you when you succeed? Who are you going to become in the process? How will you grow? How will you evolve as a person and as a company? And who else will benefit from your success when you have reached the level of success you have designed? And why is it important to you that that person be positively impacted by that? So as you've heard, we've done a variety of planning here and as you've created all of these different plans, focusing on designing your future, you find that you're more clearly defining where it is you're going, and even more specifically, where are you right now? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Milestones Over Motion How Purpose-Driven Goals Set You Apart Part 1
06/16/2025
Carl-Gould-#70secondCEO-Milestones Over Motion How Purpose-Driven Goals Set You Apart Part 1
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So we want to make sure that we're focusing on milestones, because milestones and favoring achievement over activity will help you eliminate the competition. Let the other quote, unquote busy companies compete against each other, be among the achievement minded businesses, focus on your milestones on your achievements in advance, and you'll be among the top percentage companies. And lastly, and certainly not least, is your purpose statement. The questions we ask here to develop our purpose statement are why is this business a top priority? Why is having our service important to us? What's going to keep us up late at night and get us out of bed early? Why is it important and urgent for us to be a success in this business? Why are you doing it? What's in it for you? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Designing Your Mission Vision and Future
06/13/2025
Carl-Gould-#70secondCEO-Designing Your Mission Vision and Future
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We talked about our outcome, what is our outcome for stage one? Our outcome is to design our future and we're going to do this using our 7 stage power tools, designing our mission, vision and values. Our purpose statement is that we're going to do our business plans, our marketing plans, our sales plans, our milestones, and planning in order to give ourselves the best chance of success. So how do we do, how do we design a mission statement? Well, our mission statement, essentially we ask, why does this business exist? What are we here to do? Who are we here to serve? What is our product, our service or our unique ideas? answer those questions. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-When Your Business Starts to Walk on Its Own
06/12/2025
Carl-Gould-#70secondCEO-When Your Business Starts to Walk on Its Own
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Every job starts to develop its own personality. That's how you know you're in stage four, where things happen without you, the pace of your business will actually slow a little bit, you'll come into the office and it'll seem calm, things are running smoothly, you may not be used to this, this is not the fast pace, go, go, go, go go of stage one and two, it has slowed down a little bit. Things have calmed a bit. It doesn't mean you're moving slower as a business. It means internally, you're running much more efficiently. So early in stage four, you're going to have a very internal focus, because you're building and you're creating these systems. And it's much like when you teach your kids to walk or you learn how to ride a bike, you have your hand by the seat of their pants, and by the seat of the bicycle, just in case they falter a little bit. So early on, there's a very much of an internal focus. Your sales might actually dip just a bit there, because you're going to spend time on your internal client which is your employees. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Structure Before Systems The Entrepreneurs Balancing Act
06/11/2025
Carl-Gould-#70secondCEO-Structure Before Systems The Entrepreneurs Balancing Act
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Hear what I'm saying now, because we're saying that there are no systems yet we do not want systems, it's too early. But we want a structure. And we need to be flexible. And we need to place trust in others, even when we watch and they are making mistakes. This is hard for an entrepreneur to do, especially when they're so technically savvy in their business. So self management becomes very, very important in this area. So we go on to stage four. If you make it through stage three, you go to stage four, stage four is the system's stage, a true business is born, you're going to create and manage systems with the people in the sandbox, you know you're in stage four, when you lay out the job descriptions and the tasks and the processes and the people that are already in your structure. Do them on their own. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-The Trap of Potential vs. the Power of Performance
06/10/2025
Carl-Gould-#70secondCEO-The Trap of Potential vs. the Power of Performance
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Potential is a wonderful place to be. I got to tell you in potential, you are a legend. It's amazing–I can't believe how good I am. You know, in potential, I can make no mistakes every idea I have is freaking brilliant, right? And my god, I gotta tell you, not only am I charming and handsome, but boy I’m smart in potential, but performance is very messy. Performance is risky. You can get it wrong, or worse, you can get it right and be expected to repeat that over and over again, right? Performance is very, very messy, right? It is very risky, but it's where you are most alive. You will find out what you're all about in performance. You cannot find out what you're all about in potential. You just cannot, right? And the longer you stay in potential, the more full of shit you are. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Emotion First: Why We Really Make Decisions
06/09/2025
Carl-Gould-#70secondCEO-Emotion First: Why We Really Make Decisions
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You may process things logically, you might be an analyst, you might be a numbers person and you do that for emotional reasons. You've heard the saying many times we buy on emotion and we rationalize, intellectually or with logic, and that's true. And it all starts out with emotion. Humans have six basic categories of motivators, those categories you will place in a hierarchy in that hierarchy. When you are deciding as to how you are going to buy or do or not buy or not do something, you will go through that checklist to make sure that each one is satisfied before you'll make that decision or not. So, if you're not making a decision, it did not feed your highest values, or it fed your lowest values which would do more to repel you from something, then draw you towards something. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Build the Team Before You Hire Match Roles to Strengths
06/06/2025
Carl-Gould-#70secondCEO-Build the Team Before You Hire Match Roles to Strengths
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you create your organizational chart, you will be matching people with their styles. And that's step number one, most people are going to gravitate towards the jobs that they're good at already and we're gonna, when we talk about attributes, we'll talk about the skills and what they mechanically bring to the table already people gravitate towards certain roles, because people like what they're good at. So, when you ask somebody, when you're hiring them, what you like about your job, they're going to tell you what they're good at. We tend to like what we're good at, and we tend to be good at what we like. So when building a structure, simply ask the person that you hire them. Look at the tasks here, which one do you want? Which one looks good to you? Which one do you think you would like? They will choose what they think they're good at in the beginning anyway. So in the beginning, when you're building a structure, and here's the key before you make your first hire, this is why you have to have your plan, because we do something that we call share your vision with others. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Building a Business Is Rocket Science And How to Launch Yours Part 3
06/05/2025
Carl-Gould-#70secondCEO-Why Building a Business Is Rocket Science And How to Launch Yours Part 3
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In order to get that maximum lift, in order for you to maximize the launch of your business, you want to become what we call an MVP organization. How do you do that? You complete the stage 1 planning that we’ve laid out for you, and you want to complete the stage 1 planning that we referred to in the coming chapters. Become an aligned, resolved organization based on your dreams, your vision, your mission, your values, and your purpose. The more aligned you are, the more lift you will get. So, business truly is rocket science, very, very simple. You reduce the number of internal strife and internal fighting and internal misalignment or lack of alignment, and you have more thrust and greater lift to the launch of your business.s Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Building a Business Is Rocket Science And How to Launch Yours Part 2
06/04/2025
Carl-Gould-#70secondCEO-Why Building a Business Is Rocket Science And How to Launch Yours Part 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won’t allow for as much energy to go outward because if you have a lot of mass that means there’s a lot of internal energy and you want to minimize the internal energy so you can give the most energy outward towards your customers. The more thrust, the less mass equals more lift and lift equals results, one of the results you're committed to, one of the results you’re getting and fortunately or unfortunately depending on your perspective, there are places in our lives and in our business that we wish size didn’t matter. Here size matters, if you have a little bit of alignment you get a little bit of lift. If you have a lot of alignment or big alignment you get a lot of lift or big lift. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Building a Business Is Rocket Science And How to Launch Yours
06/03/2025
Carl-Gould-#70secondCEO-Why Building a Business Is Rocket Science And How to Launch Yours
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is rocket science and building a business, launching a business –is rocket science. So, he laid it out for me and I’ll offer you this analogy as well. So his working definition of rocket science or how to launch a rocket or a business and you can refer to the formula we have on the page is that thrust over mass equals lift. Thrust divided by mass equals lift. So, what is thrust? Thrust is the energy you give to your marketplace, thrust is the amount of power and passion that you give to your clients and the amount of energy that you give outward to please your customer base. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-When Your Business Learns to Walk on Its Own
06/02/2025
Carl-Gould-#70secondCEO-When Your Business Learns to Walk on Its Own
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So as I just discussed, you have to build your business in a certain manner if you will. You need to focus in certain areas at certain times and that areas should have major focus and a minor focus and when we talk about the 7 stages you’ll find that every stage has a personality. Ultimately though the business must develop its personality at every stage and then when it gets to stage 5 for example, this is where the business has fully developed its own personality and it has cut the umbilical cord from the owner, that process actually begins in stage 4 but its really stage 5 that the business begins to walk on its own. In stage 4 you’re still helping your baby walk, there still training wheels on the bicycle and all though there on “their own” you're still right behind them with your hand on the bicycle seat just in case they fall. It’s stage 5 that they walk, run on their own. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Some Assembly Required Why Most People Build Their Business Backwards
05/30/2025
Carl-Gould-#70secondCEO-Some Assembly Required Why Most People Build Their Business Backwards
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. To those of you who are reading this–that had ever–ever got a gift that says “some assembly required” and what have you done? This is how you’ve tried to put it together in the past, you’ve got this model airplane or bicycle, here’s what you did. You did the I part, you got it and you said “wow! This is really great” that you so much for getting me this, it’s exactly what I want it and then you try to implement a systems, I’ll pull everything out of the box, I’ll lay all my tools around and I’ll put myself in the shop and then step by step I’ll put this thing together. And then you’ll start to realize you’ve got more parts laying around as you get closer and closer than you should have and you’ll realize this isn’t going so well. So, I’ve got to tighten the screws up a little bit more and I’ve got to maybe get a better screwdriver, you’ll try all of a sudden race the quality of what your doing and then when you realize that the things should be built in 20 minutes, you’ve been doing it for 2 hours, you’re not half way through, everyone else is wondering where is this great creation. It’s only then that you say “maybe I should read the instructions”. And that’s the way most people try to build the business. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Most Entrepreneurs Build Backwards and How to Fix It
05/29/2025
Carl-Gould-#70secondCEO-Why Most Entrepreneurs Build Backwards and How to Fix It
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now there are a lot of patterns and we work with thousands of companies around the world at any given time and we notice patterns of success and patterns of failure. And patterns of success and businesses that aren’t successful they build in the order of D, I, C and then S. Most owners and most entrepreneurs try it totally different way, god bless you entrepreneurs you have your own way, you're gonna do it your own way anyway. Here’s the way most people try, most people start in the I, they try to create sales then the feedback they get for most people is you need systems. So what do they do? They run and they try to implement a system. After that it’s not going so all say–say “oh we better get some controls in place because our sales aren’t so good, we’re losing money and we don’t have any systems, we better get some controls in here. And then and only then after those three don’t work out then we say “you know what, we should go back to basics and start planning. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Vision First Systems Last Build Your Business in the Right Order
05/28/2025
Carl-Gould-#70secondCEO-Vision First Systems Last Build Your Business in the Right Order
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Looking at this particular diagram, we need to build our businesses in the following order: we need to start with the D, the direction. Think big picture first then sell your business, you’ll create it later, you need to sell your business first create it later then go diametrically opposed to the controls, that’s the third stop on the wheel. Build quality, build your controls, once you have very high D, very high I, very high C then and only then do you start putting in systems. Have a big vision, start selling your vision, create the quality product then put the systems in. Systems as you may notice in the 7 stages comes out in stage four, that’s what makes its appearance, stage four. You need to get through stage 1, 2 and 3 first before implementing strong and rigid systems. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Be Better Isnt a Goal Its a Category
05/27/2025
Carl-Gould-#70secondCEO-Why Be Better Isnt a Goal Its a Category
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That’s a category of improvement there is no end,right? So you can set mini goals around that but there is no such thing as the goal of being a better father, that is a category of life improvement that you're gonna work on throughout your life inside of that you would set smaller goals that would be symptomatic of you being a better father, right? More time around homer you know read it–read bed stories to the kids, those are goals but a category of improvement is not a goal so people set a goal and there like alright I wanna be a better student, I wanna do this and they set a category of improvement, target and then they don’t see results right away and then they see this goal suck, I’m not doing resolution F this, this is forget it you know but they–they’re using the wrong tool and they set themselves up wrong. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why 90-Day Goals Work Turning Big Dreams into Achievable Wins
05/26/2025
Carl-Gould-#70secondCEO-Why 90-Day Goals Work Turning Big Dreams into Achievable Wins
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When they set goals number one is the–there’s a difference between a goal and a project,right? You know or task in a project, I think once–what some people do is they’ll be two vague or they’ll make the goal too far out in the future and it is hard to connect with. So I wanna lose a hundred pounds, you’re not gonna lose a hundred pounds and you know you might lose a hundred pounds in a year in two years, what’s your 90 day goal?, right? And what is it that you can do,right? So take a goal, chunk it down put it in 90 day steps, it’s been a long held coaching principle that you set goals in 90 day increments and a number of management systems that have taken that on bezels, rockefeller habits, eos, you know our rocks are priorities, you know that’s a long held coaching concept, 90 day goals. So take it, chunk it down and go after smaller bits but then understand what a goal actually is? A goal is actually a destination, it is–it is a project or some sort of endeavor that has an end point, that which is different than a category of improvement, so somebody says I wanna be a better father. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Understand Your Client or Get Left Behind Evolving the Customer Experience
05/23/2025
Carl-Gould-#70secondCEO-Understand Your Client or Get Left Behind Evolving the Customer Experience
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It’s the companies that are not aligned with their clientele or don’t really understand their clientele you know and the experience has gotten stale those are the ones that are suffering. You know right now they talk about retail like why’s retail suffering? Well they say amazon and online shopping, am like oh oh well wait a minute there’s plenty of retail outlets that are doing really well because the client experience is very good. What online shopping did was they made part of the shopping experience a commodity and retail has to up their game to the next generation of client experience and if they do that they’ll be busy and if they don’t do that they’re gonna get slaughtered. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 5: When Your Business Becomes Bigger Than Your Product
05/22/2025
Carl-Gould-#70secondCEO-Stage 5: When Your Business Becomes Bigger Than Your Product
Stage 5: When Your Business Becomes Bigger Than Your Product Hi Everyone, Carl Gould here with your #70secondCEO, I’m also the author of The 7 Stage Growth Method. Today’s topic- Stage 5- The Sustainability Stage This is the stage when you can first start considering scaling your business. You’ve laid the foundation in stages one through four. Let’s see how you doing in Stage 5, give yourself a rank on a scale of 1-10, 1 low, 10 high. Stage 5 is when the systems have taken over to the point they’ve created such a consistent experience for your customer base that you are now known for something other than your product and service. Starbucks- the experience, McDonald’s- convenience and real estate. They are known for things other than their core product and service. Are you? Give yourself a score on a scale of 1 to 10. One, we’re not known for that at all, 10, we are, all the ancillary benefits people really know and know really well. Put your score in the comments section. Like and follow this podcast. This is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 4 From Chaos to Consistency – The Systems Stage
05/21/2025
Carl-Gould-#70secondCEO-Stage 4 From Chaos to Consistency – The Systems Stage
Hi Everyone, Carl Gould here author of The 7 Stage Growth Method and your #70secondCEO, just a little bit more than a one minute investment per day for a lifetime of results. Today’s topic - Stage 4. Rank yourself on how well you have created your systems. This is the Systems Stage, where you decide on the ecosystem or the type of business you’re going to be. Up to this point, you’ve been an entrepreneurial-run business, now we’re making the switch to a professionally managed business, where you systematize every single aspect of your business. Little hint, start with the most frustrating part of your business and work your way back from there because any frustration in your business means that you lack a consistent and viable system in that particular area of your business. Give yourself a rank, 1-we- we haven’t figured out what we want to be when we grow up, 10- we’ve nailed it! Put your score in the comments section below. Like and follow this podcast. This is Carl Gould, and this is your #70secondCEO.
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Carl-Gould-#70secondCEO-Stage 3: How Aligned Is Your Team?
05/20/2025
Carl-Gould-#70secondCEO-Stage 3: How Aligned Is Your Team?
Hi Everyone, Carl Gould here author of The 7 Stage Growth Method and your #70secondCEO, a little more than a one minute investment every day for a lifetime of results. Today’s topic -Stage 3. Give yourself a rank on a scale of 1 to 10, 1 low, 10 high. Stage 3 is the Synergy Stage. This is where you’re building your implementation team. If you have a great plan you’re an authority in your niche now you’re busy and in demand and you need people to help you. They have to be fully aligned and bought into: Your mission Your vision Your values Your purpose for your business Give yourself a ranking on a scale of 1 to 10, how aligned and enthusiastic is your team about your mission? All right, because that’ll tell you how dedicated they are to the long-term goals of your company. Put a comment below, what’s your score? I wanna know, all right? Like and follow this podcast, my name is Carl Gould, and this has been your #70secondCEO.
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