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In Clear Focus: Insights-Led Marketing Strategy

In Clear Focus

Release Date: 11/14/2019

In Clear Focus: Digital Consumerism - Connecting the Dots show art In Clear Focus: Digital Consumerism - Connecting the Dots

In Clear Focus

In Clear Focus this week: as new research reveals consumers’ growing desire to be compensated for sharing their personal data, we evaluate the viability of the business model that underpins the Internet. Virna Sekuj, Strategic Insights Manager at GlobalWebIndex, joins us to discuss digital consumerism. We learn how evolving attitudes towards personal data are raising privacy concerns and why the premiumization of in-real-life experiences is a growing trend.

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In Clear Focus: Measuring Marketing Effectiveness show art In Clear Focus: Measuring Marketing Effectiveness

In Clear Focus

In Clear Focus this week: evidence-based measurement of marketing effectiveness. Bigeye’s Senior Strategist, Dana Cassell, joins us to discuss a novel meta-analysis of almost 6,000 award-winning campaigns and their ROI. Conducted by advertising strategist Mark Ritson, the research study identifies ten drivers of marketing effectiveness.

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In Clear Focus: Brand Safety and Online Advertising show art In Clear Focus: Brand Safety and Online Advertising

In Clear Focus

In Clear Focus this week: brand safety and online advertising. Jonathan Marciano of online ad verification service CHEQ discusses the challenges of bringing full transparency to the digital advertising ecosystem. We discuss some of the unintended consequences of keyword blacklists that negatively impact publishers and consumers, and Jonathan explains how artificial intelligence is being used to improve brand safety solutions.

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In Clear Focus: Modeling the Consumer Mind show art In Clear Focus: Modeling the Consumer Mind

In Clear Focus

In Clear Focus this week: modeling the consumer mind with Daniel Burstein of MECLABS Institute. Focused on understanding online behaviors, Daniel walks us through the Institute’s patented conversion heuristic and offers practical tips to help optimize customer touch points for conversion. We discuss the benefits of adopting a customer-centric mindset and reflect on how the growing adoption of smart devices, wearables, and the Internet of Things will impact digital consumerism. 

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In Clear Focus: The Business of Trends show art In Clear Focus: The Business of Trends

In Clear Focus

In Clear Focus this week: consumer trends. Bigeye's Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture. We discuss Data Abundance and Ungendering - two trends identified in Rohit Bhargava's new book, "Non-Obvious Megatrends," and assess how marketers can benefit from successfully identifying and tapping into what's trending.

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In Clear Focus: Diversity, Equity, and Inclusion show art In Clear Focus: Diversity, Equity, and Inclusion

In Clear Focus

In Clear Focus this week: how advertising agencies are attracting new employees and approaching retention, diversity, and gender equality. Reema Elghossain, VP, 4A's Foundation, shares her observations about how attitudes towards gender and identity are changing the ways agencies engage with their staff. We also hear from Bigeye's Digital Marketing Specialist, Maegan Trinidad, who is an alumna of the 4A's Multicultural Advertising Internship Program and learn how it has helped her career.

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In Clear Focus: Creating a Culture of Innovation show art In Clear Focus: Creating a Culture of Innovation

In Clear Focus

In Clear Focus this week: how to successfully create innovation competency and culture. Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, shares a practical framework for transforming ideas into startup businesses and commercial products. Michael speaks to the challenges of creating a culture of innovation across a complex healthcare system as well as the tangible benefits experienced by innovators, healthcare professionals, and patient communities.

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In Clear Focus: Creative in 2020 show art In Clear Focus: Creative in 2020

In Clear Focus

In Clear Focus this week: future directions for creative in 2020 and the decade ahead. Research firm Nielsen has reported that for CPG brands, 49 percent of sales lift from advertising can be attributable to the creative. Bigeye team members Dominic Wilson, Erik McGrew, and Nick Hammond discuss what the new decade might mean for visual design and consider the challenges of crafting effective advertising campaigns in a fragmented media landscape.

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In Clear Focus: Bigeye’s Favorite Podcasts (Part 2) show art In Clear Focus: Bigeye’s Favorite Podcasts (Part 2)

In Clear Focus

In Clear Focus this week: more favorite podcasts from Bigeye team members to wrap up 2019. We also take a look at the state of advertising within podcasts, forecasted to generate over $1 billion annually by 2021. Plus an examination of the roles that non-advertising business models such as subscriptions, crowdfunding, and live events are increasingly playing in generating revenues for podcast producers in the US.

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In Clear Focus: Bigeye's Favorite Podcasts (Part 1) show art In Clear Focus: Bigeye's Favorite Podcasts (Part 1)

In Clear Focus

In Clear Focus this week: members of the Bigeye agency team select their favorite podcasts. Our featured selections this week reveal the origins of scary stories from folklore, explore the exciting potential of gene editing in medicine, debate why things went wrong when The Warrior joined World Championship Wrestling in 1998, and teach how to generate stunning imagery with CGI software Houdini.

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More Episodes

In Clear Focus this week: Bigeye’s senior strategist Dana Cassell joins host Adrian Tennant to discuss the role that strategy plays within a marketing and communications agency. Dana shares case studies highlighting how consumer insights and audience research can be applied to differentiate brands from their competition, plus practical tips and career advice for anyone seeking to enter the advertising industry.