In Clear Focus Special Episode: The American Mom in 2026
In Clear Focus
IN CLEAR FOCUS: Bigeye's strategy intern Hannah Rugar shares insights on the American Mom in 2026 from our report, The Trusted Voice Economy. Discover who holds household purchasing authority, why 71% of consumers trust peer creators over brand ads, and how nano-creators drive real engagement. We also hear how moms use AI to reduce mental load, and explore how zero-transaction partnerships and authentic community connections can help consumer brands earn lasting trust in 2026.
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In Clear Focus: Brand Personality in the Age of Agentic AI with Stephan Reschke
In Clear Focus
IN CLEAR FOCUS: Stephan Reschke, Head of Branding at Dart Design in the Netherlands, explains why traditional archetype models fail in an era of agentic AI. He introduces the PRISM model to help marketers adapt their brand personality for machine-driven discovery. Discover why brands must now be legible to AI assistants while remaining lovable to humans and learn how to translate your identity into a digital "Brand Soul," shift from visual to verbal cues, and stay competitive as search evolves.
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In Clear Focus: Brand Stewardship with Anne Huntington Sharma
In Clear Focus
IN CLEAR FOCUS: Guest Anne Huntington Sharma, CEO of , explores brand stewardship in an age of AI-led disruption. Discover how a nearly 50-year-old heritage brand is reinventing its identity to connect with millennial parents while preserving accumulated trust. Learn about balancing franchise collaboration with compliance, integrating artificial intelligence tools like agentic tutors, and leveraging both physical and digital experiences to drive results.
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In Clear Focus: Sustainability Storytelling with Mike Hower
In Clear Focus
IN CLEAR FOCUS: Mike Hower, author of "," explains why silence costs brands. He reveals how companies can overcome "greenhushing" and navigate the risks of greenwashing. Discover Mike's Four C's framework—context, compelling, credible, and compliant—to align legal and marketing teams, and learn how radical transparency and treating sustainability as a core strategy can communicate trust and drive value.
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In Clear Focus: What Brands Get Wrong About Influencer Marketing with Chelsea Clark
In Clear Focus
IN CLEAR FOCUS: Chelsea Clark, CEO of , explains what brands get wrong about influencer marketing. Moms control 85 percent of purchases, but influencers from this group remain underleveraged. Learn why smaller creators often outperform mega-influencers, the value of "brief-less" campaigns, and how to spot fake followers. Discover why treating creators as salespeople instead of creatives hurts campaigns and how prioritizing authentic resonance over raw reach drives real brand awareness.
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In Clear Focus: Community Strategy with Lindsay Pinchuk
In Clear Focus
IN CLEAR FOCUS: Lindsay Pinchuk, host of the podcast and consultant, shares how to leverage community strategy for sustainable growth. Drawing from her success building Bump Club and Beyond, Lindsay explains why audiences crave connection, not just product pitches. Discover her actionable SWEEP framework to amplify your message across multiple channels and hear how to forge authentic zero-transaction partnerships to turn passive followers into highly engaged, loyal brand advocates.
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In Clear Focus: The Divided Brain with Paul Larche
In Clear Focus
IN CLEAR FOCUS: Behavioral branding strategist and author of "," Paul Larche explains why logical marketing often fails. He reveals how the subconscious "old brain" makes decisions that the "new brain" simply rationalizes. Learn to navigate resistance to change, leverage loss aversion, and use his Brand Value Canvas. Discover why feeling precedes facts and how to avoid AI manipulation by understanding human behavior.
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In Clear Focus: Harnessing Scent in Brand Strategy with Tiffany Rose Goodyear
In Clear Focus
IN CLEAR FOCUS: Tiffany Rose Goodyear, founder of , explores scent in brand strategy. Because olfaction bypasses rational thought and links directly to emotion and memory, it offers an unmatched opportunity for connection. Learn why Western culture historically ignored smell, how color theory informs fragrance design, and how to execute immersive scentscapes at live events. Discover how to move beyond sight and sound to create multi-sensory experiences that drive real action.
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In Clear Focus: Neuromarketing with Katie Hart
In Clear Focus
IN CLEAR FOCUS: June's Bigeye Book Club selection is "." Author Katie Hart explains why, when 95 percent of purchase decisions are non-conscious, traditional research often asks the wrong questions. Learn how neuromarketing reveals real consumer behavior, why the brain processes images faster than text, and the physiological impact of 2D screens. We also discuss Katie's practical framework for transforming B2B and B2C strategies.
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In Clear Focus: The RED APPLES Way with Marc Robertz-Schwartz
In Clear Focus
IN CLEAR FOCUS: Marc Robertz-Schwartz, author of "," explains why core values are a business's most durable competitive advantage. Drawing from 16 years of agency ownership, Marc reveals why companies get mission and vision backward. Discover the RED APPLES framework, learn how to build an employee-first culture that survives economic crashes and AI disruption, and find out why values-driven leadership is essential for long-term growth and a successful agency exit.
info_outlineIn Clear Focus this week: Bigeye’s senior strategist Dana Cassell joins host Adrian Tennant to discuss the role that strategy plays within a marketing and communications agency. Dana shares case studies highlighting how consumer insights and audience research can be applied to differentiate brands from their competition, plus practical tips and career advice for anyone seeking to enter the advertising industry.