Design and Research, Better Together, with Dresden McBride Head of Design for JPMorgan Chase
Conversations in Depth: A QRCA Views Podcast
Join us in this insightful episode as we dive deep into the world of design with Dresden McBride, Head of Design for Small Business Lending at JPMorgan Chase. From an early fascination with advertising sparked by a second-grade toothpaste poster project to a career spanning traditional advertising agencies and digital marketing, Dresden shares her journey through the evolving landscape of design and marketing. Key Points Discussed: Early Beginnings: Discover how a school project ignited Dresden's passion for design and led her to aspire towards a career in advertising, inspired by iconic...
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So, You want to Start a Podcast, with Laura Nozicka
Conversations in Depth: A QRCA Views Podcast
Laura Nozicka is a moderator from Chicago and has a long career in healthcare, which drives her passion to elevate the healthcare experience. Out of Laura's own experience of spinning through the healthcare "revolving door," desperately trying to find a diagnosis for symptoms that made no sense to most doctors or were simply dismissed, she created the "Desperate For a Diagnosis" podcast. Key Themes Why Laura started the Desperate for a Diagnosis podcast (It wasn’t just to promote her business). Lessons Laura learned the hard way after deciding to launch a healthcare focused...
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Emmanuel Probst
Conversations in Depth: A QRCA Views Podcast
To say that Emmanuel Probst wears many hats is an understatement. He is Global Lead, Brand Thought-Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today best seller Brand Hacks. Emmanuel joined me on Conversations in Depth to discuss his career and latest book, Assemblage, which guides readers through the art and science of creating transformative brands by combining personal, social, and cultural components. Listen to our conversation and get Emanual’s take on the evolving role of...
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Author and Salesforce Executive Karen Mangia, Live from IIEX Austin
Conversations in Depth: A QRCA Views Podcast
As an internationally-recognized thought leader whose TEDx appearance, keynotes, blogs, and books reach hundreds of thousands of business leaders each year, Karen Mangia is a catalyst who uses curiosity and diversified creativity to empower individuals, teams, and organizations to sustain success. With over 20 years of experience in communications, customer relationship management, and everything to do with “the business of people,” she is a champion of integration with a wealth of knowledge that empowers individuals, teams, and organizations to find freedom and create choices that move...
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Dancing Face to Face, with Kelsey Buttimer of Fieldwork Chicago
Conversations in Depth: A QRCA Views Podcast
What do dancing and running a fieldwork agency have in common? Maybe more than you think! Kelsey Buttimer is the president of Fieldwork Chicago and knows a thing or two about the importance of flexibility (in more ways than one). Growing up dancing competitively, Kelsey spent most of her free time at the barre (in the dance studio). It was there that she learned the importance of structure, hard work, and communication while also developing her appreciation for music and entertainment. In this episode, Mike and Kelsey discuss parallels between dancing and managing qualitative fieldwork,...
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Dave Kaye
Conversations in Depth: A QRCA Views Podcast
A seasoned expert in digital qualitative research, Dave Kaye's career has taken him around the world listening firsthand to stories from thousands of research participants. His ability to get to the heart of the narrative and the insights that live within it has put him at the forefront of mobile research co-founding Field Notes, one of the world's first smart phone research apps. Dave is passionate about bringing new technologies to research, but he is always keen to keep things simple. He joins Conversations in Depth to discuss his nontraditional path of getting into the market research...
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Wendy Pease of Rapport International
Conversations in Depth: A QRCA Views Podcast
Wendy Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. She hosts the Global Marketing Show podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue. She also leads a global speed networking group, moderates the Boston chapter of Soft Land Partners, and hosts a weekly Clubhouse room on Global Business. Wendy...
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Starting Fires, with April Bell
Conversations in Depth: A QRCA Views Podcast
Before becoming the Editor in Chief of Views, I needed to give up the reigns of the podcast feature and I turned them over to Foster Winter, who did an absolutely wonderful job with it. His calming voice and insightful questions took our podcast feature up a few notches and I am grateful for his presence on our committee. Many of you know that Foster lost a battle with cancer earlier this year and I wanted to use some space in this edition of Views to acknowledge his contributions to the podcast feature and to Views magazine. I’m also happy to announce that we have a new episode to share...
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The Power of Storytelling, with Fred John
Conversations in Depth: A QRCA Views Podcast
C. Frederic John enjoys a global reputation as a strategic researcher with a career spanning over forty years. He specializes in melding profound insights into concrete recommendations for clients, and in crafting compelling research deliverables using story-telling techniques. Fred and I have a few things in common: we both work in the market research industry, we both worked for MasterCard, and we both value the power of storytelling when it comes to presenting findings to clients. In fact, Fred is so passionate about storytelling in market research that he literally wrote a book,...
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Thriving in Uncharted Times
Conversations in Depth: A QRCA Views Podcast
This Conversation in Depth podcast features Kay Corry Aubrey and former tech executive, TED speaker, BBC producer, and author Margaret Heffernan. Margaret’s latest book, Uncharted: How to Navigate the Future, is not only fascinating but very timely. Margaret says we can step back and learn from the very visceral experience of uncertainty that the COVID-19 pandemic threw our way.
info_outlineBill Abrams is President and founder of dedicated to ethnographic marketing research since 1983. Housecalls has conducted ethnography for many Fortune 500 companies, including food and beverages, personal care, computer, household, financial, oil and gas, insurance, battery, camera and retail categories.
Bill is co-chair of the ethnography SIG for the Qualitative Research Consultant’s Association. He is the author of The Observational Research Handbook – Understanding How Consumers Live With Your Product. He has written a number of articles for various marketing research publications, and has spoken at various research conventions and meetings. He has appeared on national, French and Canadian TV, in The New York Times Magazine and a variety of other publications. He has taught at Columbia Graduate School of Business, and at the University of Illinois.