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Interview with Dave Siegel

Conversations in Depth: A QRCA Views Podcast

Release Date: 12/04/2019

Wendy Pease of Rapport International show art Wendy Pease of Rapport International

Conversations in Depth: A QRCA Views Podcast

Wendy Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. She hosts the Global Marketing Show podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue. She also leads a global speed networking group, moderates the Boston chapter of Soft Land Partners, and hosts a weekly Clubhouse room on Global Business. Wendy...

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Conversations in Depth: A QRCA Views Podcast

Before becoming the Editor in Chief of Views, I needed to give up the reigns of the podcast feature and I turned them over to Foster Winter, who did an absolutely wonderful job with it. His calming voice and insightful questions took our podcast feature up a few notches and I am grateful for his presence on our committee. Many of you know that Foster lost a battle with cancer earlier this year and I wanted to use some space in this edition of Views to acknowledge his contributions to the podcast feature and to Views magazine. I’m also happy to announce that we have a new episode to share...

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The Power of Storytelling, with Fred John show art The Power of Storytelling, with Fred John

Conversations in Depth: A QRCA Views Podcast

C. Frederic John enjoys a global reputation as a strategic researcher with a career spanning over forty years. He specializes in melding profound insights into concrete recommendations for clients, and in crafting compelling research deliverables using story-telling techniques. Fred and I have a few things in common: we both work in the market research industry, we both worked for MasterCard, and we both value the power of storytelling when it comes to presenting findings to clients. In fact, Fred is so passionate about storytelling in market research that he literally wrote a book,...

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Conversations in Depth: A QRCA Views Podcast

This Conversation in Depth podcast features Kay Corry Aubrey and former tech executive, TED speaker, BBC producer, and author Margaret Heffernan. Margaret’s latest book, Uncharted: How to Navigate the Future, is not only fascinating but very timely. Margaret says we can step back and learn from the very visceral experience of uncertainty that the COVID-19 pandemic threw our way.

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The Power of Business Conversation with Daniel Wolf show art The Power of Business Conversation with Daniel Wolf

Conversations in Depth: A QRCA Views Podcast

This edition of the QRCA Conversations in Depth podcast features Foster Winter’s conversation with Daniel Wolf discussing the Power of Business Conversation—from casual, informal conversations to structured strategy meetings. Some takeaways: Keep the elements of productive conversations relevant, alive, and available; address the benefits of casual office conversations even while working remotely; conversations are key to decision management and organizational development.

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Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders show art Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders

Conversations in Depth: A QRCA Views Podcast

Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.

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The Case for Qualitative Research Education show art The Case for Qualitative Research Education

Conversations in Depth: A QRCA Views Podcast

In addition to his position as managing partner of the Prell Organization, he is adjunct assistant professor at the George Herbert Walker School of Business and Technology at Webster University in St. Louis.

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Online Qualitative – Where We’ve Been and Where We’re Going: A Conversation with Jen Dale show art Online Qualitative – Where We’ve Been and Where We’re Going: A Conversation with Jen Dale

Conversations in Depth: A QRCA Views Podcast

QRCA luminary Jen Dale shares a fun conversation with Foster Winter about her 22 years in online qualitative research—the past, the present, and the future; the good, the bad, and the ugly!

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An Interview with Karen Mangia show art An Interview with Karen Mangia

Conversations in Depth: A QRCA Views Podcast

In this edition of Conversations in Depth, QRCA’s Luminairies editor Kay Corry Aubrey talks with Karen Mangia, Vice President of Consumer and Market Insights at Salesforce.com.

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Writing the Right Questions: An Interview with Kayte Hamilton show art Writing the Right Questions: An Interview with Kayte Hamilton

Conversations in Depth: A QRCA Views Podcast

Kayte Hamilton, recipient of this year’s QRCA Rising Star Award, joins host Foster Winter for a particularly timely conversation on transitioning to online qualitative work—how to think about wording, discussion flow, considering the final output, and other important aspects of online qualitative work.

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Dave Siegel is the founder and “Big Daddy” of WonderGroup, the largest independent U.S. agency specializing in marketing and advertising to today’s moms and their kids.  After serving as the President of WonderGroup for the past ten years, Dave has moved over to take the Presidential reigns of WonderGroup’s Launchforce Division—a premier innovation consultancy whose clients include:  Kellogg’s, Purina, Sara-Lee, Nestle’s, ConAgra, Tate & Lyle, Anheuser Busch and others.  Dave has spent the past 30 years immersed in youth marketing and new product development, advising some of the country’s top corporations in the fields of:  Food & Beverage, Household Cleaning Products, Health and Beauty Aids, Toys, Entertainment, Clothing, Retailing, Technology and others.

Dave has also spoken at or chaired dozens of conferences throughout the world on youth marketing, marketing to moms and new products marketing. He served as an Associate Professor and Lecturer at: University of N. Kentucky, Thomas More College, Ohio State University and currently, Xavier University (where he is also on the Advisory Board to the Business School).  Dave. Siegel is the author of several books.  His latest is Innovation Myths and Mythstakes (Paramount Market Publishing) which he has co-authored with Tim Coffey and Mark Smith.  He’ also written The Great Tween Buying Machine (Deerborn Publishing), Marketing to the New SuperConsumer—Mom & Kid (Paramount Publishing) and the soon to be released Market Smart Design (Crescent Hill Books).  He is interviewed here by QRCA VIEWS managing editor,  Dr. Sharon Livingston.