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In Clear Focus: The Petfood Industry

In Clear Focus

Release Date: 12/04/2019

In Clear Focus: How COVID-19 Is Impacting Sport show art In Clear Focus: How COVID-19 Is Impacting Sport

In Clear Focus

In Clear Focus this week: COVID-19 and sport. Every major US sporting event has been suspended or canceled because of the coronavirus. Our guest this week is Kara Baker, Director of Digital Partnership and Operations at the Golf Channel. Hear how her team is responding to shifting priorities and changes to signature events as a consequence of COVID-19. Kara shares practical tips for keeping remote teams connected and productive while maintaining a work-life balance.

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In Clear Focus: CBD Use in 2020 show art In Clear Focus: CBD Use in 2020

In Clear Focus

In Clear Focus this week: A sneak preview of Bigeye’s upcoming 2020 National Study of CBD Use. In the US, around 15% of adults regularly use products containing CBD. Year-on-year sales of CBD products grew by 706 percent in 2019. To examine this booming market, we hear from three experts with unique perspectives on the CBD industry. Learn how the retailing and use of CBD-based products are evolving and why the category represents such a significant opportunity. 

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In Clear Focus: Audio Branding - How Sound Can Build Brands show art In Clear Focus: Audio Branding - How Sound Can Build Brands

In Clear Focus

In Clear Focus this week: Transcending language and cultural barriers with sound-based branding. We're joined by Laurence Minsky, a marketing expert and the co-author of “Audio Branding: Using Sound to Build Your Brand.” Larry discusses the theory and practice of creating entire sonic languages and how they can be leveraged for long-term brand-building. The show notes link to the case studies discussed in the episode.

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In Clear Focus: Multicultural Marketing show art In Clear Focus: Multicultural Marketing

In Clear Focus

In Clear Focus this week: Hispanics make up around 18 percent of the total US population, yet there's a disparity between the proportion of ad spend allocated to Hispanic media and the number of Hispanics living in the US. Multicultural advertising expert George Zwierko of Rumbo Marketing joins us to explain the characteristics of Hispanic consumers, where they spend their time, how they engage with brands, and identify what influences Hispanics’ estimated $1.7 trillion in purchasing power. 

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In Clear Focus: The Grocery Wars show art In Clear Focus: The Grocery Wars

In Clear Focus

In Clear Focus this week: the $800 billion grocery wars. Amazon announced this week that it is opening its first full-size, cashierless grocery store. Bigeye’s Senior Strategist, Dana Cassell, joins us to examine the current state of grocery shopping and key challenges facing the industry. We look at the ways traditional grocery chains are employing technology to engage with shoppers, experimenting with new store formats, and testing delivery options.

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In Clear Focus: Digital Consumerism - Connecting the Dots show art In Clear Focus: Digital Consumerism - Connecting the Dots

In Clear Focus

In Clear Focus this week: as new research reveals consumers’ growing desire to be compensated for sharing their personal data, we evaluate the viability of the business model that underpins the Internet. Virna Sekuj, Strategic Insights Manager at GlobalWebIndex, joins us to discuss digital consumerism. We learn how evolving attitudes towards personal data are raising privacy concerns and why the premiumization of in-real-life experiences is a growing trend.

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In Clear Focus: Measuring Marketing Effectiveness show art In Clear Focus: Measuring Marketing Effectiveness

In Clear Focus

In Clear Focus this week: evidence-based measurement of marketing effectiveness. Bigeye’s Senior Strategist, Dana Cassell, joins us to discuss a novel meta-analysis of almost 6,000 award-winning campaigns and their ROI. Conducted by advertising strategist Mark Ritson, the research study identifies ten drivers of marketing effectiveness.

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In Clear Focus: Brand Safety and Online Advertising show art In Clear Focus: Brand Safety and Online Advertising

In Clear Focus

In Clear Focus this week: brand safety and online advertising. Jonathan Marciano of online ad verification service CHEQ discusses the challenges of bringing full transparency to the digital advertising ecosystem. We discuss some of the unintended consequences of keyword blacklists that negatively impact publishers and consumers, and Jonathan explains how artificial intelligence is being used to improve brand safety solutions.

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In Clear Focus: Modeling the Consumer Mind show art In Clear Focus: Modeling the Consumer Mind

In Clear Focus

In Clear Focus this week: modeling the consumer mind with Daniel Burstein of MECLABS Institute. Focused on understanding online behaviors, Daniel walks us through the Institute’s patented conversion heuristic and offers practical tips to help optimize customer touch points for conversion. We discuss the benefits of adopting a customer-centric mindset and reflect on how the growing adoption of smart devices, wearables, and the Internet of Things will impact digital consumerism. 

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In Clear Focus: The Business of Trends show art In Clear Focus: The Business of Trends

In Clear Focus

In Clear Focus this week: consumer trends. Bigeye's Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture. We discuss Data Abundance and Ungendering - two trends identified in Rohit Bhargava's new book, "Non-Obvious Megatrends," and assess how marketers can benefit from successfully identifying and tapping into what's trending.

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In Clear Focus this week: industry innovations in pet food, packaging, and pet product marketing. Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains what’s new and notable in the world of pet care. In this episode, we learn about emerging trends in pet food packaging, the use of insect-based protein as an ingredient, and the kind of online content that engages pet owners the most. We also hear why highly personalized diets for pets, based on DNA testing, might soon be available.