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Interview with Liz Van Patten

Conversations in Depth: A QRCA Views Podcast

Release Date: 12/07/2019

Emmanuel Probst show art Emmanuel Probst

Conversations in Depth: A QRCA Views Podcast

To say that Emmanuel Probst wears many hats is an understatement. He is Global Lead, Brand Thought-Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today best seller Brand Hacks.  Emmanuel joined me on Conversations in Depth to discuss his career and latest book, Assemblage, which guides readers through the art and science of creating transformative brands by combining personal, social, and cultural components. Listen to our conversation and get Emanual’s take on the evolving role of...

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Author and Salesforce Executive Karen Mangia, Live from IIEX Austin show art Author and Salesforce Executive Karen Mangia, Live from IIEX Austin

Conversations in Depth: A QRCA Views Podcast

As an internationally-recognized thought leader whose TEDx appearance, keynotes, blogs, and books reach hundreds of thousands of business leaders each year, Karen Mangia is a catalyst who uses curiosity and diversified creativity to empower individuals, teams, and organizations to sustain success. With over 20 years of experience in communications, customer relationship management, and everything to do with “the business of people,” she is a champion of integration with a wealth of knowledge that empowers individuals, teams, and organizations to find freedom and create choices that move...

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Dancing Face to Face, with Kelsey Buttimer of Fieldwork Chicago show art Dancing Face to Face, with Kelsey Buttimer of Fieldwork Chicago

Conversations in Depth: A QRCA Views Podcast

What do dancing and running a fieldwork agency have in common? Maybe more than you think! Kelsey Buttimer is the president of Fieldwork Chicago and knows a thing or two about the importance of flexibility (in more ways than one). Growing up dancing competitively, Kelsey spent most of her free time at the barre (in the dance studio). It was there that she learned the importance of structure, hard work, and communication while also developing her appreciation for music and entertainment. In this episode, Mike and Kelsey discuss parallels between dancing and managing qualitative fieldwork,...

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Dave Kaye show art Dave Kaye

Conversations in Depth: A QRCA Views Podcast

A seasoned expert in digital qualitative research, Dave Kaye's career has taken him around the world listening firsthand to stories from thousands of research participants. His ability to get to the heart of the narrative and the insights that live within it has put him at the forefront of mobile research co-founding Field Notes, one of the world's first smart phone research apps. Dave is passionate about bringing new technologies to research, but he is always keen to keep things simple. He joins Conversations in Depth to discuss his nontraditional path of getting into the market research...

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Wendy Pease of Rapport International show art Wendy Pease of Rapport International

Conversations in Depth: A QRCA Views Podcast

Wendy Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. She hosts the Global Marketing Show podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue. She also leads a global speed networking group, moderates the Boston chapter of Soft Land Partners, and hosts a weekly Clubhouse room on Global Business. Wendy...

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Starting Fires, with April Bell show art Starting Fires, with April Bell

Conversations in Depth: A QRCA Views Podcast

Before becoming the Editor in Chief of Views, I needed to give up the reigns of the podcast feature and I turned them over to Foster Winter, who did an absolutely wonderful job with it. His calming voice and insightful questions took our podcast feature up a few notches and I am grateful for his presence on our committee. Many of you know that Foster lost a battle with cancer earlier this year and I wanted to use some space in this edition of Views to acknowledge his contributions to the podcast feature and to Views magazine. I’m also happy to announce that we have a new episode to share...

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The Power of Storytelling, with Fred John show art The Power of Storytelling, with Fred John

Conversations in Depth: A QRCA Views Podcast

C. Frederic John enjoys a global reputation as a strategic researcher with a career spanning over forty years. He specializes in melding profound insights into concrete recommendations for clients, and in crafting compelling research deliverables using story-telling techniques. Fred and I have a few things in common: we both work in the market research industry, we both worked for MasterCard, and we both value the power of storytelling when it comes to presenting findings to clients. In fact, Fred is so passionate about storytelling in market research that he literally wrote a book,...

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Thriving in Uncharted Times show art Thriving in Uncharted Times

Conversations in Depth: A QRCA Views Podcast

This Conversation in Depth podcast features Kay Corry Aubrey and former tech executive, TED speaker, BBC producer, and author Margaret Heffernan. Margaret’s latest book, Uncharted: How to Navigate the Future, is not only fascinating but very timely. Margaret says we can step back and learn from the very visceral experience of uncertainty that the COVID-19 pandemic threw our way.

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The Power of Business Conversation with Daniel Wolf show art The Power of Business Conversation with Daniel Wolf

Conversations in Depth: A QRCA Views Podcast

This edition of the QRCA Conversations in Depth podcast features Foster Winter’s conversation with Daniel Wolf discussing the Power of Business Conversation—from casual, informal conversations to structured strategy meetings. Some takeaways: Keep the elements of productive conversations relevant, alive, and available; address the benefits of casual office conversations even while working remotely; conversations are key to decision management and organizational development.

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Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders show art Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders

Conversations in Depth: A QRCA Views Podcast

Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.

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Liz Van Patten is a veteran qualitative research consultant with more than 25 years’ experience discovering insights for dozens of client companies, advertising agencies, government and industry groups.

As head of her own qualitative research consultancy since 1987, Liz has provided customized, highly professional qualitative research services to dozens of Fortune 500 companies. Her business philosophy relies on building partnerships with clients and managing research investigations with creativity and flexibility.

Through her newest venture, Liz designs and executes domestic and international online qualitative research projects and online insight communities in financial services, Internet,
e-commerce, CPG, retailing, pharmaceutical/health care, energy and other industries.
Liz is particularly skilled in branding research, and has worked closely with leading branding consultancies managing qualitative research for brand identity projects across a wide range of product and service categories.

Currently serving on the QRCA Board of Directors, Liz also received the 2008 QRCA President’s Award for her work producing QRCA Qcasts, monthly webinars targeting client users of qualitative research. Liz is a popular conference and webinar speaker about online qualitative research topics.

In 2008 she co-founded See Me Speak Communications, a consultancy devoted to helping research professionals improve the development, design and delivery of in-person and remote presentations. For more information visit www.seemespeakcomm.com

Contact Liz at [email protected]