Carl-Gould-#70secondCEO-Understand Who is Your Ideal Avatar
Carl Gould #70secondCEO
Understand Who is Your Ideal Avatar Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One exercise that every business owner has to do is make sure that they take a step back and understand who their ideal client avatar is, right? So if you get an ideal client, and you know what's going on in their life right now and what would trigger them to call you or accept your call right now, that's the key, right? I'll use myself as an example in just a minute. Still, we want to identify who is the...
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Carl-Gould-#70secondCEO-Decide Where You Are as an Entrepreneur PT 2
Carl Gould #70secondCEO
Decide Where You Are as an Entrepreneur PT 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You have two slightly different approaches. Apple in the beginning, when they first started out, I mean their commercials were throwing hammer balls at TV sets and blowing up the status quo. Well, they're the establishment now. You know what I mean? Like they're not running around saying we want to blow up the universe, right? They're trying not to screw it up right now. But in the beginning, they were...
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Carl-Gould-#70secondCEO-Decide Where You Are as an Entrepreneur
Carl Gould #70secondCEO
Decide Where You Are as an Entrepreneur Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.First off, decide where you are because when you're trying to make a mark, it's time to be bold, it's time to be provocative, it's time to take risk. You know, if you're trying to make a mark, you're not trying to just get customers. That's not your goal. Because you think you can do it better, so you are out to poach customers, right? If I've got cupcakes, I'm going to try to find people who like cupcakes. Well, guess...
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Carl-Gould-#70secondCEO-Entrepreneurs Fall into Two Catagories
Carl Gould #70secondCEO
Entrepreneurs Fall into Two Catagories Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Entrepreneurs tend to fall in two categories. First category I call is they want to make a mark. They have an idea, they've got a dream, there's something that they want to do, they want to put their stamp on their community or in their industry or in the world, right? I have a better way to make cupcakes. I just make cupcakes better. I want to show the world how good my grandma's cupcakes were. So you open...
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Carl-Gould-#70secondCEO-What Stage can The Owner Step Back
Carl Gould #70secondCEO
What Stage can The Owner Step Back Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It starts in stage four to some degree, stage three, right? If you are, let's say you run a real estate office and you don't want to be the one going out, sitting at somebody else's kitchen table on the evenings and weekends, trying to get listings and, you know, showing houses on the weekend. You can hire a bunch of realtors that will do that for you. And you're like the managing partner, right? Or if you're a law...
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Carl-Gould-#70secondCEO-The Majority of Businesses are Stage 2 3
Carl Gould #70secondCEO
The Majority of Businesses are Stage 2 & 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The overwhelming majority of businesses are in stage two and three, right? 98.6% of businesses have less than 20 employees. 96% of businesses are under 1 million, and they tend to be stage two and stage three businesses. Once you get into stage four and above, these are businesses that do well over a million dollars. To go from stage three to four, you have to have a layer of employees called management, and...
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Carl-Gould-#70secondCEO-The Diagonal Opposite Quadrant
Carl Gould #70secondCEO
The Diagonal Opposite Quadrant Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results We actually have a formula that will help somebody understand what their blind spots are. There are four quadrants in a business: strategy, business development, operations, and finance. There are subcategories underneath those, but those are the four main ones. And you tend to be strong in one. You tend to be okay in the other two. There tends to be one that you have a blind spot in. And we call it the diagonal...
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Carl-Gould-#70secondCEO-Benchmark Your Business
Carl Gould #70secondCEO
Benchmark Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You always wanna know what your competitors are up to because that's how you'll be compared for sure. One of the things that we like to do with our clients is to have them say, "I want to be different." How do I differentiate myself? How do we stand out? We've found that innovation in one industry comes from the front lines of another industry. So I want to find out, I want to benchmark myself against my competitors. I want to...
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Carl-Gould-#70secondCEO-Am I Like Them
Carl Gould #70secondCEO
Am I Like Them Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Decides if I like another person is, am I like them? Person in this room, professional. We're here at the BMW conference. We have things in common. When we build rapport, we are looking for sameness, likeness, and commonality. That's the definition of rapport It doesn't mean we don't have to have stuff in common. I don't have to say the values of you.I don't have to do the same things outside of work that you do. When we're together, I...
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Carl-Gould-#70secondCEO-Meet People Where They Are
Carl Gould #70secondCEO
Meet People Where They Are Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Right, have you heard the expression, imitation is the highest form of flattery. So we want to meet people where they are, be as flexible as possible, and speak their language. If we do that, we're the lead dog. Most people are wrapped up in their PowerPoint or their presentation, or did I set it right? You know, am I wearing the right clothes? Am I here on time? And they're in their own heads. We want to escape that and be there for...
info_outlineWhy do you know what a Rolex costs but not a timex? Check out this podcast to find out! Carl Gould your #70secondCEO micro-podcast host shares practical tips to grow your business. You're too busy to be reading this, start listening!
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
We’re talking about increasing your fees. Now wouldn’t that be nice? Just take your prices and charge more? And you’ll just make more money. Isn’t that great? Well you know what, it’s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well guess what? People judge your quality based on your fees. Think about it, I asked you the question, what’s a better watch? A Timex or a Rolex? And some of you are like, “Timex, do they even make them anymore?” Like pretending you don’t know. And then when I said, how about a Rolex? You all knew what that cost, “oh, $5000 well it depends on which one you get. How much are we blinging this one out Carl?” Now you can spend 15 or above. You all knew what the Rolex cost. But none of you could figure out what the Timex would cost. Right, because we are sold on brands that are higher in price. Apple, Mercedes Benz, Jaguar, Tiffany’s, you know, Rolex and other high end brands. What makes them high end? How do you know they’re as good as they claim? The reality is you don’t! The way that you judge quality is based on their price.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.