Carl-Gould-#70secondCEO-During Down Turns Buyers Refer to Experts
Carl Gould #70secondCEO
During Down Turns, Buyers Refer to Experts Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing is the number one way that you communicate with your clientele. As soon as you advertise your pricing, you do two things. One is you tell them who you are. I'm the premium version, I'm the mid version, I'm the economy version, and they're all good. There's buyers for all three, so you don't have to say which one's better than the other. But one thing that either, if you are among the highest...
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Carl-Gould-#70secondCEO-Good Word Travels
Carl Gould #70secondCEO
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Carl-Gould-#70secondCEO-Cut Through the Clutter
Carl Gould #70secondCEO
Cut Through the Clutter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I eat a very plant-based diet. Whenever I go to a restaurant, I can tell if they know how to serve a vegan, basically. Are they just, did they Google it and say, okay, anything that's not this? Or do they actually know? And I can tell you a lot about the difference. You know, so if somebody's passionate about a subject or passionate about a project, product, or service, they're gonna know the...
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Carl-Gould-#70secondCEO-Understand Who is Your Ideal Avatar pt 2
Carl Gould #70secondCEO
Understand Who is Your Ideal Avatar pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. If you were a college, if you were a university, you would look at someone like you, someone like me and say, Oh, well, they're a good candidate. They have kids or they are part of a family, or they live in a certain area or they make a certain amount of money. So they would target me. I'll just take myself. They would target me and say, Oh, that guy, Carl, we should start really marketing to him right...
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Carl-Gould-#70secondCEO-Understand Who is Your Ideal Avatar
Carl Gould #70secondCEO
Understand Who is Your Ideal Avatar Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One exercise that every business owner has to do is make sure that they take a step back and understand who their ideal client avatar is, right? So if you get an ideal client, and you know what's going on in their life right now and what would trigger them to call you or accept your call right now, that's the key, right? I'll use myself as an example in just a minute. Still, we want to identify who is the...
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Carl-Gould-#70secondCEO-Decide Where You Are as an Entrepreneur PT 2
Carl Gould #70secondCEO
Decide Where You Are as an Entrepreneur PT 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You have two slightly different approaches. Apple in the beginning, when they first started out, I mean their commercials were throwing hammer balls at TV sets and blowing up the status quo. Well, they're the establishment now. You know what I mean? Like they're not running around saying we want to blow up the universe, right? They're trying not to screw it up right now. But in the beginning, they were...
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Carl-Gould-#70secondCEO-Decide Where You Are as an Entrepreneur
Carl Gould #70secondCEO
Decide Where You Are as an Entrepreneur Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.First off, decide where you are because when you're trying to make a mark, it's time to be bold, it's time to be provocative, it's time to take risk. You know, if you're trying to make a mark, you're not trying to just get customers. That's not your goal. Because you think you can do it better, so you are out to poach customers, right? If I've got cupcakes, I'm going to try to find people who like cupcakes. Well, guess...
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Carl-Gould-#70secondCEO-Entrepreneurs Fall into Two Catagories
Carl Gould #70secondCEO
Entrepreneurs Fall into Two Catagories Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Entrepreneurs tend to fall in two categories. First category I call is they want to make a mark. They have an idea, they've got a dream, there's something that they want to do, they want to put their stamp on their community or in their industry or in the world, right? I have a better way to make cupcakes. I just make cupcakes better. I want to show the world how good my grandma's cupcakes were. So you open...
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Carl-Gould-#70secondCEO-What Stage can The Owner Step Back
Carl Gould #70secondCEO
What Stage can The Owner Step Back Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It starts in stage four to some degree, stage three, right? If you are, let's say you run a real estate office and you don't want to be the one going out, sitting at somebody else's kitchen table on the evenings and weekends, trying to get listings and, you know, showing houses on the weekend. You can hire a bunch of realtors that will do that for you. And you're like the managing partner, right? Or if you're a law...
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Carl-Gould-#70secondCEO-The Majority of Businesses are Stage 2 3
Carl Gould #70secondCEO
The Majority of Businesses are Stage 2 & 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The overwhelming majority of businesses are in stage two and three, right? 98.6% of businesses have less than 20 employees. 96% of businesses are under 1 million, and they tend to be stage two and stage three businesses. Once you get into stage four and above, these are businesses that do well over a million dollars. To go from stage three to four, you have to have a layer of employees called management, and...
info_outlineThe buyer cares about 1 entity? Do you know which one? Listen every week day to your micro-podcast host Carl Gould #70secondCEO.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
The 4 Entities of the Sale, so now let’s think about this, we talked about this earlier, you know what you’re selling, but do you know what the owner is buying? You can’t give this enough credence, is that people purchase in their own image. If I’m going to wear casual clothes and not buy a suit. Understanding what kind of guy or gal or what kind of purchaser your consumer IS, will help you position your products and services properly. But let’s figure out what they’re buying. Now in the 4 Entities of the Sale the moment you meet your prospect these Entities are:
- YOU - you just walked into their office
- Them - they’re sitting right there at their desk
- Your company
- And your product or service
These are the 4 that exist. Now, of the 4 entities your buyer only cares about 1 of them and couldn’t care less about the other. So which of the 4 do you think this meeting, this sale, this appointment you’re having with the prospect is all about?
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.