Google Changes Compensation Model for Automotive Agency Partners
Release Date: 01/20/2020
Urban Science and Harris Poll Release New Auto Shopper Survey Featuring EV Insights
Brian Pasch Podcast
Join Brian, Eric, and Tom as they discuss the insights from the new Urban Science and Harris Poll on US auto shoppers and their current concerns and buying interest. Don’t miss the overview and the opportunity to get a copy of the survey data. Hear from the experts on how you can apply this data for a stronger digital marketing strategy! Link to the pole: #evinsights #automotivemarketing #digitalmarketingtrends #evmarketresearch
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Sales Down This Summer? Get the Why… and a Path to Improvement
Brian Pasch Podcast
Join Brian Pasch and Jonathan Lucenay from Client Command for a discussion on active shopper trends after the April / May surge. Listen to our latest podcast and learn how to level up your sales strategy by using a data strategy that few dealers understand. #automotivemarketing #automotiveshoppertrends #automotivesales
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BizzyCar Revolutionizes Recall Marketing, Retention Strategies, & Mobile Service | Interview Podcast
Brian Pasch Podcast
BizzyCar unlocks new revenue sources for dealerships through clever automation and AI. Vice President of BizzyCar, Hunter Swift, and Brian Pasch discuss how their innovative technology has handled outreach, recall marketing, retention strategies, and mobile services for auto dealers. Learn more to update your fixed ops strategies for your dealership #automotivemarketing #retentionmarketing #fixedops #dealershipmarketing #automotivepodcast #retentionstrategy #automotiveretail
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Fight Fraud with a 60-day Free Trial of Quick Scan from 700 Credit | Automotive Marketing Podcast
Brian Pasch Podcast
Dealers need to up their game against identity fraud, and 700 Credit now has an affordable solution to reduce risk and send a strong message to scammers that your dealership will not be caught off guard. Listen in and take action today. #dealershipsuccess #automotivemarketing #automotiveretail #dealershipmarketing #automotivepodcast #automotivesolutions
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ActivEngage Is Laser Focused on Generating Sales Not Just Leads | Automotive Marketing Podcast
Brian Pasch Podcast
Join me for a first-ever interview with ActivEngage CEO Ted Rubin. We had a very candid discussion on what makes his company different from the other communication platforms on the market and the results speak for themselves. This is a conversation that you should not miss. #automotivemarketing #automotiveretail #dealershipmarketing #automotivepodcast #leadgeneration
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Everest Is Breaking Records for Website and Marketing Performance KPIs | Automotive Podcast
Brian Pasch Podcast
Join Brian as he interviews Gino Cipperoni and Sam Vukas from Dealer eProcess to discuss their data-centric approach to website design, marketing activation, and customer service. We also had time to discuss how Sherpa AI fits into their long-term plan for providing actional dealer insights and to power greater personalization for consumers shopping online. #automotivemarketing #automotiveretail #digitalretail #websiteoptimization #automotivepodcast #artificialintelligencetechnology #dealershipmarketing
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Toma Delivers A Next Generation Digital Voice Platform for Auto Dealers | Automotive Podcast
Brian Pasch Podcast
Join Brian and Monik for a deep dive discussion on how AI and second-generation digital voice assistants are filling gaps in sales and service processes. Learn how artificial intelligence tools are becoming integrated into an overall dealership digital marketing strategy to handle phone calls and provide a natural experience with existing current software. #automotivemarketing #automotiveretail #dealershipmarketing #artificialintelligencetechnology #podcast
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OMP as an Alternative to Auto Loan Payment Tool with Aaron Bickart | Automotive Podcast
Brian Pasch Podcast
Join me and Aaron Bickart of OfferLogix to discuss how dealers need an alternative to auto loan payment tool. We discuss how an OMP can be integrated into your scalable marketing activation strategies. #automotivemarketing #automotiveretail #dealershipmarketing #podcast
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AutoPilot: Record-Breaking ROI Without Staff Intervention | Automotive Podcast
Brian Pasch Podcast
Join me and Jonathan Lucenay, CEO of Client Command as we discuss the new use cases for the Activate Shopper Network which are proving to be highly effective and profitable for dealers. Learn how AutoPilot delivers sales and service bookings without any intervention from dealership staff, breaking ROI records. #automotivemarketing #automotiveretail #dealershipmarketing #podcast
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CarNow NADA Sneak Peek
Brian Pasch Podcast
Join me and Tim Cox as we discuss what CarNow will be showcasing at the NADA Convention in New Orleans this week.
info_outlineRecently Google made a strategic decision to not renew performance bonus contracts with a number of Google Premier Partners (agencies) that provide SEM services to automotive dealers at Tier 3. This change will have a ripple effect on OEM co-op programs and will likely usher another round of consolidation. In the long-term this will likely be better for Google and dealers. It might also limit the over-spending by agencies who just wanted to hit their sales incentive bonuses which ultimately lowered ROAS from Google to dealers. The few agencies that have bonuses still in place better re-invest in their technology platforms and the account management services they provide or risk losing that significant extra revenue.