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CarlGould-#70secondCEO-4 Entities of a Sale-Part 2

Carl Gould #70secondCEO

Release Date: 01/22/2020

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Carl Gould #70secondCEO

What’s the toughest thing you’ve had to overcome in your life or business before COVID? #70SecondCEO with Carl Gould. Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business.

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COVID may have changed the rules but your business’s destiny is still in your hands! How? Check out today's episode with your #70secondCEO Carl Gould.

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Pricing your various services requires a methodology. Find out what Carl developed and how successful it was! #70secondCEO every week day at 7am.

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Want to leverage the top 5 complaints in your industry? It might be the best move you ever make. Find out why in this episode of #70secondCEO.

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Positive marketing won’t win the skeptical buyers in a down market. But there's something that will...listen to this episode of #70secondCEO and find out!

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Want to be more productive? Here’s some things you can do right now...1. Listen to this episode! A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO!

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Are you a formal or casual person? How do you define yourself to the world? Find out why it matters with Carl Gould, your #70secondCEO.

Read full transcript:

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.

Now, what people are after is, the only thing that they really care about is THEMSELVES, that’s the entity that is most important to them. What they care about is how you, your company or your product and service helps them be more of themselves.  So understand this, we have a way that we define ourselves,I mentioned the suit guy or the casual guy or gal (listen to Part 1). We have a way that we define ourselves, that creates what we call the model of the world. From that model of the world we have a perspective as to what we see around us. 

 If I’m a casual guy:

  • I’m going to show up in casual places
  • I’m going to make casual money
  • I’m going to drive a casual car
  • I’m going to be casual about my decisions
  • I’m going to be casual about objections

How I do anything is how I do everything as a buyer because of the way I have defined myself. It’s the most important thing my brain will do all day is to make sure I act in alignment with how I define myself.

So, once you understand them, meaning having your ideal client avatar, meaning understand what part of their life or their business cycle or career cycle they’re in, what’s most important to them right now and how can your product or service help them be more of what they want to be and or be less of what they don’t want to be. That’s how you’re going to sell more that’s how you’re going to break through their barriers to buying.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.