Carl-Gould-#70secondCEO-The Real World-Part 3
Carl Gould #70secondCEO
The Real World-Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So they joke with me and (unclear) like so did you take your vitamins today or you know whatever–so I put in on there because the smart phones I think I’ve been and the recurring appointment and technology has been one of the best things ever to help us organize our lives, our smart watches are getting there too just unbelievable but I’m–what I do at the beginning of every years as I’ve–I plan all of my me stuff first and...
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Carl-Gould-#70secondCEO-The Real World-Part2
Carl Gould #70secondCEO
The Real World-Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Get up in the morning and I have a couple of routines. I do some stretching, I got some challenges with my back, I had an inversion table at home that I use but I’m listening to my goals, what’s important to me all morning. There’s certain music that I play where the streets have no name that was right, man in the box, I got some—I have music that keeps me going and then when we—when I get in the car in the morning or I’m...
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Carl-Gould-#70secondCEO-The Real World-Part1
Carl Gould #70secondCEO
The Real World-Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I have spoken all of my goals into my phone, into my audio recorder, I get up and I could tell you it’s 9 minutes long, I put on my wallet in a shower and I listen to every goal I have for the next 30 years, that’s what I focus on. So, I wanna know what the weather is and I know—I wanna know what’s going on in the world around me base on—because I got to be somewhat relevant, I got to wear really close when I leave the house...
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Carl-Gould-#70secondCEO-Career Change-Part 3
Carl Gould #70secondCEO
Career Change-Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That’s when we have the hashtag hang up the hammer, I said “we got to hang up the hammer”, I—this is exhausting, it’s killing me and so that was the process we went through, I mean I own that business for 8 more years but what I was I started to run the parts of the business I liked and I—and I leverage out the business parts that I didn’t like and so yeah, I mean—I kept on going because until I can build the six figure...
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Carl-Gould-70secondCEO-Career Change-Part2
Carl Gould #70secondCEO
Career Change-Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, there are was he’s laughing–he couldn't back under it’s like yeah they got you. Yeah, I could–I’m here to tell you I know how hard it is to get line paint out of your hair you know. So, it was on that day and I just, I remember thinking I drive out and I’m going why—what am I doing? You know I’m driving a dump truck, I said there’s got to be a better way, this can’t be my life. I was, what is that thirty, yes it was...
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Carl-Gould-70secondCEO-Career Change-Part1
Carl Gould #70secondCEO
Career Change-Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I’m driving one of my dump trucks like 60 miles with a load of junk on it cause I’ve got to get to an appointment to deliver a proposal to try to get the next job, right? The drive shaft on the U joint on the drive shaft of my truck's brakes is okay. So, I kinda know what it is, I’ve done with it before and I’m like holy crap I’m on–I’m gonna miss the appointment. So I jumped out of the truck while it’s still rolling and I...
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 3
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You get the point with leverage, right? Or you take something you love to do. Your punishment is I'm taking the podcast off the air until I get back on track with these activities. You know what I mean? Like you would have to do something that would really hurt in the beginning if it would've happened. That's the push and then you would start to set up positive goals so that's the pull. So if I teach my son to manage money, or as a family we've decided to go to Disneyworld...
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 2
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So now we've got leverage. Now it's game on. So money that would hurt and you disappoint somebody you love that you're trying to help. So now what you do is you would say, “I'm never gonna let that happen.” One, that was a good kick in the behind, thank you for that, but you would never allow that letter to ever be mailed or that check ever to go out. When you've done all the activities you've promised, I hand them both right back to you. Take them, you shred them....
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 1
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So let's imagine you're my coach. So here's what I would do is I would say, I would ask you for a number, a dollar amount of number that if you had to write a check for today, it would hurt. So let's just say that's a 5-figure number, 10 grand or above. You would write a check out to a charity that you would never wanna be associated with. So just think of the opposite political party, some group out in the world that you just cannot stand whatever they're about. You're...
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Carl-Gould-#70secondCEO-You Know What Youre Selling But Do You Know What The Owner is Buying Part 2
Carl Gould #70secondCEO
You Know What You’re Selling, But Do You Know What The Owner is Buying? Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Now, what people are after is, the only thing that they really care about is THEMSELVES, that’s the entity that is most important to them. What they care about is how you, your company or your product and service helps them be more of themselves. So understand this, we have a way that we define ourselves,I mentioned the suit guy or the casual guy or gal (listen to Part 1). We have...
info_outlineWhat's on your clients mind? Don't know? Listen and find out. A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO!
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
When you are meeting with your prospect, when you are finding out what their needs are, how you can position position your products and services, how you can qualify them and then you know, craft the transaction that they will engage with you and purchase from you. Remember that there are 2 questions that haunt your ideal client, #1 is:
What is it that keeps them up at night worrying? It keeps them up at night worrying because they think about it all day long and they haven’t solved it. Every night they go to bed and they are worrying about that thing. For your ideal client what is it? Well if your ideal client is 16 about to turn 17 in the state of New Jersey, I can tell you what is #1 on their mind-passing their driver’s test! So they can drive, my son just got his driver’s test. He couldn’t care about anything else but he’s like Dad, “I’m reading the book and I’m taking the lessons and he was all over it. It was top of mind, and to help him solve that was huge for him, ok. My daughter is 10, my other daughter is 20, what’s top of mind for them is totally different. Know what your ideal client is top of mind. What’s the first question that haunts them? Which is what keeps them up at night?
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.