1116: Exploring The Data Privacy Spotlight Report by Dynata
Release Date: 02/19/2020
Tech Talks Daily
What happens when a founder who built a billion dollar company during a global crisis steps into the centre of industrial AI and begins reshaping how entire organisations think and work? That question sat at the heart of my conversation with CEO of , recorded live on the show floor at Somya’s journey carries a level of grit and perspective that shines through every answer. She shared how surviving the Gulf War as a child shaped her instinct to take on the hardest problems in technology. That mindset not only guided her early career at SAP, ServiceNow, and other enterprise giants, it also...
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Have you ever wondered what happens when the browser stops being a simple window to the web and starts becoming the control point for how AI touches every part of enterprise life? That was the starting point for my conversation with Michael Shieh, founder and CEO of Mammoth Cyber. What followed was a detailed look at why the browser is turning into the foundation of enterprise AI and why the shift is arriving faster than many expect. Michael shared why employees already spend most of their working lives inside a browser and how this makes it the natural place for AI to support decisions, speed...
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What happens when a former NHL player who once faced Wayne Gretzky ends up running a global data company that sits at the center of the AI boom? That question kept coming back to me as I reconnected with , the CEO of seven years after our last conversation. So much has shifted in the world since then, yet the theme that shaped this discussion felt surprisingly grounded. None of the big promises of AI can take hold unless leaders can rely on the data sitting underneath every system they run. Mike brings a rare mix of stories and experience to this theme. His journey from the ice to the C...
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What happens when a former Microsoft leader walks away from tech, immerses himself in personal wellbeing, and accidentally discovers one of the biggest blind spots in the global spa, salon, and wellness industry? That question sat with me as I spoke with , founder and CEO of who has shaped one of the most influential platforms powering beauty, wellness, and fitness operations in more than fifty countries. This conversation takes an interesting path. Sudheer began his career inside Microsoft during its high-growth era, then built and exited a successful enterprise software company, only to...
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What happens when enterprise AI moves faster than the data foundations meant to support it? That question guided my conversation with , CTO and Co-Founder of who joined me while travelling between customer meetings on the US West Coast. Sumit has a clear view of what is coming next, and he believes we are entering a phase he calls data Darwinism. In his view, the next stage of AI advantage will not be won by the companies with the most models or the flashiest demos, but by those with the strongest data habits. Clean, governed, connected data is now the primary fuel for autonomous...
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What happens when AI becomes the centre of how we shop, yet trust still determines whether any of it works? That question shaped my conversation with , CEO of , who joined me to unpack the latest consumer data on AI driven shopping experiences. Retail giants might be setting the pace, but the real story sits in how everyday shoppers feel about these new tools. Akeneo’s recent research caught my attention when it revealed that eighty four percent of consumers who acted on an AI recommendation were satisfied with the purchase. The appetite is clearly there, yet trust remains fragile,...
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What happens when events become the most human channel in a world increasingly shaped by AI? That thought set the tone for my conversation with , founder and CEO of who has spent years helping organisations design in-person, virtual, and hybrid experiences at a remarkable scale. With more than fifty thousand events delivered and over one hundred million attendees served, he has a front row view of how event technology is changing and why the next wave will look very different from what planners have relied on until now. Rather than fearing the impact of AI, Muhammad sees a...
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What does it say about the future of work when AI competency starts to feel as expected as basic reading? That question sat with me throughout my latest conversation with , VP of Strategy at , who returns to the show with a perspective that lands with fresh clarity. Workforce costs remain high, industries are shifting, and the job market continues to reset its foundations. In that environment, Artem argues that AI literacy is no longer something ambitious candidates use to stand out. It is becoming a baseline expectation that employers will quietly assume. The way we talk about skills is...
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What does resilience look like when your business depends on keeping data, apps, and infrastructure running flawlessly in a world that never sleeps? At IGEL’s Now & Next event in Frankfurt, I sat down with Sush Kajaria from Nutanix to explore how the company is helping organizations simplify their cloud strategies and strengthen their endpoint environments through modern virtualization and prevention-first security. Our discussion looked at how IT teams are adapting to an increasingly complex technology stack, where workloads are spread across hybrid and multicloud environments. Sush...
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Have you ever wondered what it looks like when a global professional services firm commits over one billion dollars to AI and expects it to reshape the way its people work across every corner of the business? That question sat with me as I spoke with Russ Ahlers, Chief Information Officer at BDO USA, and someone who has spent three decades building technology foundations that hold up some of the most complex operations in the industry. This conversation goes straight into the reality of enterprise AI programs, the human decisions behind them, and the scale required to turn strategy into day to...
info_outlineDynata is the world's largest first-party data and insight platform.
With a reach that encompasses 62 million consumers and business professionals globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data.
The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy to innovation, to branding, advertising, measurement, and optimization.
Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. The company also has a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys.
I invited Jackie Lorch, VP, Global Knowledge Management of Dynata onto the Tech Talks Daily Podcast to talk about the global research around data privacy. The mistrust between consumers and companies is at an all-time high, according to new data by Dynata. The Data Privacy & Trust report surveyed consumers in nine countries, including the US, to get their perspectives on data transparency by companies, the value exchange, familiarity and privacy.
Topline findings include the facts that 70 percent of consumers agree that companies have been dishonest about how personal data is used. 80 percent of consumers would be more willing to share data if brands were more transparent about their plans for that data. But only 27 percent would feel more comfortable sharing data if “valuable benefits” were offered in exchange.
We further discuss this research and implications to brands, why we need to fundamentally change how we think and talk about transparency and “the value exchange.” We also explore and where we’re at in our evolution around data ownership and privacy.