Libsyn Directory

[FFL 393] 7 Figure Selling - Buying Psychology

Woman Owned: The Growth Podcast for Women Entrepreneurs

Release Date: 03/03/2020

Why Intuition Stops Working When Your Business Starts Scaling feat. Dr. Lisa Marie Bobby

Woman Owned: The Growth Podcast for Women Entrepreneurs

There is a stage of business growth where things can look successful from the outside and feel chaotic on the inside. Revenue is real. Clients are real. The team may even be growing. But nothing quite compounds. Every quarter feels like starting over, every hire feels like a gamble, and too many decisions still rely on instinct because there is no real operating system underneath the business. In this episode, Eleanor is joined by Dr. Lisa Marie Bobby, founder of Growing Self, who built her business from a solo therapy practice into a network of 65 clinicians operating across the United...

Why Growth Breaks Your Business (And How to Build for What's Next) with Dr. Nadya Zhexembayeva

Woman Owned: The Growth Podcast for Women Entrepreneurs

There’s a moment most growing businesses hit where everything that once worked starts to feel like it’s working against you. The systems that helped you scale. The team structures that once felt efficient. Even the way you organize your week. What many leaders interpret as a people problem or sometimes a personal leadership failure is often something else entirely: a structural mismatch between your business and the environment it now operates in. In this episode, Eleanor sits down with corporate reinvention expert Dr. Nadya Zhexembayeva, founder of the Reinvention Academy and...

The CEO Reading List That Built a 7-Figure Business

Woman Owned: The Growth Podcast for Women Entrepreneurs

If you want to grow a powerful company, you need powerful thinking, and books are one of the fastest ways to access it. In this episode, Eleanor shares the seven business books that have most shaped her leadership, decision-making, and ability to scale into the top 1% of women entrepreneurs globally. These are not trendy titles or surface-level reads. They are foundational works that influenced how she thinks about power, profit architecture, capacity, abundance, product design, onboarding, and sales. Listen in today as Eleanor breaks down why each book matters, what it unlocked...

Quarterly Business Planning for CEOs: How to Decide What to Work On Next

Woman Owned: The Growth Podcast for Women Entrepreneurs

If the CEO job description was boiled down to one question, it would be this: what do we work on next? Most women entrepreneurs don’t struggle because they aren’t working hard enough. They struggle because they’re working on the wrong thing. Here’s the truth: businesses don’t rise to the level of their potential. They shrink to the level of their constraints. Growth isn’t about adding more marketing, more offers, or more complexity. It’s about identifying the single bottleneck restricting flow and releasing it. Listen in this week as Eleanor walks you through the...

How to Diagnose Your Business Health Using 4 Key Numbers

Woman Owned: The Growth Podcast for Women Entrepreneurs

Are you growing your revenue but still feel broke at the end of the month? Many women entrepreneurs face this problem without realizing that the issue lies not in the revenue, but in the lack of a solid financial structure. In this episode, Eleanor breaks down the Margin Stack: a framework she uses to analyze the health of her business. If you’ve ever found yourself asking, “Why does leadership feel so exhausting if everything is working?”, then this episode will help you make sense of the financial dynamics at play in your business. You’ll learn the four cost allocations...

Why Leadership Gets Harder As Your Company Grows feat. LIA GARVIN

Woman Owned: The Growth Podcast for Women Entrepreneurs

If your company is objectively successful but leadership feels heavier, more personal, and more draining than you expected, you’re not imagining it. For many women founders running businesses in the one to ten million dollar range, leadership strain shows up right as things start working. This week, Eleanor is joined by Lia Garvin, a workplace expert who has led and advised teams inside some of the most operationally demanding organizations in the world, including Apple and Google. Drawing from her experience and her book The Unstoppable Team, Lia breaks down what actually happens...

The 4-Part Revenue System That Scales to $2M+

Woman Owned: The Growth Podcast for Women Entrepreneurs

If you’re generating strong revenue but still feel one bad month away from panic, the issue isn’t how much money you’re making - it’s the absence of a revenue system. Revenue is an outcome, not an asset, and when a business lacks infrastructure, the founder becomes the system, absorbing all the volatility, pressure, and risk. This week, Eleanor explains why chasing sales without building structure leads to fragility, no matter how impressive the topline numbers look. Tune in as Eleanor breaks down the four-part revenue system every business needs before it can reliably...

Where Business Stability Actually Comes From (and Why It’s Often Misunderstood) feat. JULIA TAYLOR

Woman Owned: The Growth Podcast for Women Entrepreneurs

You can be running a successful business and still feel exposed. Revenue is coming in, clients are smart, demand is real, and yet, cash flow feels tighter than it should, decisions feel heavier than expected, and the business itself feels fragile. In this conversation, Eleanor is joined by Julia Taylor, CEO and founder of GeekPack, a company that operates at the intersection of entrepreneurship and institutions. This episode names a reality many women business owners experience but rarely have language for: sometimes the problem isn’t how well you’re working, it’s where your...

How to Lead Your Company with Power feat. EMILY FEAIRS

Woman Owned: The Growth Podcast for Women Entrepreneurs

Many women in leadership positions find themselves exhausted, overwhelmed, and wondering why they can't seem to get ahead despite working harder than everyone around them. In this episode, Eleanor sits down with Emily Feairs, co-founder of Our Time to Lead and high-impact leadership coach, to break down what power actually is and why so many high-achieving women struggle to claim it. Emily spent her career advising some of the most powerful leaders in the country, from cabinet ministers and CEOs to executive teams navigating complexity, conflict, and change, and she's noticed a pattern...

Why So Many Successful Women Say “I Hate Selling”

Woman Owned: The Growth Podcast for Women Entrepreneurs

“I hate selling.” If you've ever thought this, you're not alone. But here's what's surprising: Eleanor hears this most often from women who are already successful - women with strong reputations, loyal clients, and thriving referral networks. If hating sales were simply about fear or lack of confidence, wouldn't it get easier as you became more established? The reality is that for many women, that dislike actually intensifies as they become more successful. That's because the issue isn't you. It's the system. Join Eleanor this week as she reveals why established women...

More Episodes

Why do people buy? This question is one of the central considerations of buyer psychology, a key ingredient when it comes to elevating your brand to 7-figures and beyond. By gaining a deeper understanding of who your customer is and what drives their desire to invest in your product or service, you increase your opportunity to sharpen your strategy and build deeper relationships with the people you serve through your offerings.

Keep Reading >>

Today, I share insight into buyer psychology and a key aspect to consider to truly meet the buyer where they are along their customer journey. I discuss why you cannot overlook sales and marketing as a business leader, and why it is crucial to sell to the customer’s “why,” rather than focusing merely on what you are selling. I also highlight the idea of “escape and arrival” as it pertains to buyer psychology and some guidelines for how you can begin applying these concepts to elevate your company’s sales strategy.

“Sales is a multifaceted thing, but at the heart of it, you have to understand buyer psychology.“ - Eleanor Beaton

Today on the Fierce Feminine Leadership Podcast:

Why it is imperative to be strategic when your offer intersects with the existing marketplace
The importance of stepping up as a leader when it comes to sales and marketing
A deep dive into one critical element of seven-figure selling and buyer psychology
What buyer psychology is and the positive shifts that will occur when you gain this insight
Why people buy and the fundamental concept of “escape and arrival”
Exercises related to “escape and arrival” to gain clarity on how to strategize for your brand
Examples that highlight the difference between “selling to the what” and “selling to the why,” and which to emphasize in your sales and marketing strategy
Three core things you need to articulate when targeting the buyer’s before and after
Where to start when implementing the concept of buyer psychology to your brand

Resources Mentioned:

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

TOPICS