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S1E42 - Software Developer to Printer Sales to CMO with Darryl Praill, CMO of Vanilla Soft

Surf and Sales

Release Date: 03/09/2020

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Whether you're a founder, work for a founder or want to be a start-up founder: this episode is a must. Wayne's passion is building start-up sales teams. He loved it so much he decided to quit being a VP of Sales and start helping organizations build their sales team and he shares his knowledge with us. Going from product/market fit to scale What steps do founders skip when scaling When should a founder stop selling and give to the sales team Founders do not know how to transition from founder-led sales to a sales team The grunt work most founders avoid in sales When should a founder bring in...

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The demo environment and demo experience are broken. And so is the interview and job hiring process. Adam Jay shares amazing insights on both of these and other topics including:

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Brook started in sales and worked her way up to enablement. She's now running enablement for over 100 reps, both inbound and outbound. She shares amazing and tactical thoughts on enablement at scale, enablement in the remote world, and more including:

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77% of people recently surveyed say they don't trust AI in sales yet. This conversation works to help remove the disbelief. We covered a host of topics including:

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Understand the emotional LinkedIn post vs the value add post

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Zoe started in a traditional SDR role and rather than take the normal path to AE, she shifted into what is now the hottest part of the sales community. She's a community builder. This goes way deeper than "Channel Sales" it engages the human element. We are lucky enough she shares her wisdom with us.

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More Episodes

What do you get when you add a software developer with an SDR with an AE with a sales manager with a product marketer, VP of sales and VP of marketing?  You get Darryll Praill of Vanilla Soft.  One of the most interesting backgrounds when you think about the sales and marketing relationship. Check it out and learn:

  • What does good content mean at an industry event?
  • What's more important at a show, content or experience?
  • What does poor content look like at an event?
  • How do you pitch ROI?
  • The Sales Engineer to AE relationship