CarlGould-#70secondCEO-Have You Nailed the Message-Part 1
Release Date: 03/16/2020
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info_outlineCan you offer a 5 to 1 guarantee? Listen and find out...Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
So we have to nail the messaging. And the only way you’re gonna really nail the messaging, you can have focus groups and you can do research, that’s all good. But whoever is going to be selling, and I also recommend you might want to do this a little bit too, is you need to look in the whites of the eyes of your prospect, tell them how much you want them to buy, how often, how frequently, and what’s the cost going to be. And judge by their body language response if you’ve nailed the message. Okay? So, in my business now, we uh we have a 5 to 1 guarantee. Which means if we’re not making or saving our clients 5 times the amount of the fee, the whole thing is free. Alright? As a business advisor I have no control over your business and imagine for a moment I was advising your company, you took all the advice, business took off like a rocket, who would you give the credit to? Would you give it all to me or would you keep it? It’s okay, I already know. Alright? You’d keep it.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.