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1148: Omnichannel Marketing Automation for Ecommerce

Tech Talks Daily

Release Date: 03/21/2020

Dynatrace Intelligence And The Shift From Observability To Autonomous Action show art Dynatrace Intelligence And The Shift From Observability To Autonomous Action

Tech Talks Daily

Perform 2026 felt like a turning point for Dynatrace, and when Steve Tack joined me for his fourth appearance on the show, it was clear this was not business as usual.  We began with a little Perform nostalgia, from Dave Anderson’s unforgettable “Full Stack Baby” moment to the debut of AI Rick on the keynote stage. But the humor quickly gave way to substance. Because beneath the spectacle, Dynatrace introduced something that signals a broader shift in observability: Dynatrace Intelligence. Steve was candid about the problem they set out to solve. Too much focus on ingesting data....

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What happens when the noise around AI starts to drown out the actual business value it is meant to deliver? In this episode of Tech Talks Daily, I sat down with Adam Field, Chief AI and Product Officer at Tungsten Automation, fresh from the conversations unfolding at Davos. While headlines continue to celebrate agentic AI and sweeping automation claims, Adam offered a grounded perspective shaped by decades of experience turning AI pilots into measurable, ROI-driven deployments. His view is simple. The hype cycle may be accelerating, but many organizations still struggle with the fundamentals....

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How do you build a $30 million ARR business with just three people and a fleet of AI agents doing the heavy lifting? In this episode of Tech Talks Daily, I connected with Amos Joseph, CEO of Swan AI. From the moment we joked about AI notetakers silently observing our conversation, it was clear this discussion would go beyond surface-level automation talk. Amos is attempting something bold. He is building what he calls an autonomous business, one designed to scale with intelligence rather than headcount. Amos has already built and exited two B2B startups using the traditional...

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Tech Talks Daily

Is Bitcoin still just a digital store of value, or is it quietly evolving into the financial engine of a new on-chain economy? In this episode of Tech Talks Daily, I sat down with Callan Sarre, Co-Founder of Threshold Labs, to explore what happens when the world's most recognized crypto asset stops sitting idle and starts becoming programmable capital. We recorded against the backdrop of a sharp market correction that wiped out value across crypto and traditional assets alike, making for a timely and honest conversation about volatility, maturity, and why Bitcoin's next chapter may be defined...

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Tech Talks Daily

What actually happens when AI stops being a cloud-only experiment and starts running on desks, in labs, and inside real teams trying to ship real work? In this episode, I sit down with Logan Lawler, Senior Director at Dell Technologies, to unpack how AI workloads are really being built and supported on the ground today. Logan leads Dell’s Precision and Pro Max AI Solutions business and hosts Dell’s own Reshaping Workflows podcast, giving him a rare vantage point into how engineers, developers, creatives, and data teams are actually working, not how marketing slides suggest they should be....

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Tech Talks Daily

What does it really take to move AI from experimentation into something enterprises can trust, scale, and rely on every day? In this episode of Tech Talks Daily, I’m joined by Rob Lay, CTO and Solutions Engineering Director for Cisco UK and Ireland, recorded in the run-up to Cisco Live EMEA in Amsterdam. As agentic AI dominates conference agendas on both sides of the Atlantic, this conversation steps away from model hype. It focuses on the less glamorous, but far more decisive layer underneath it all: infrastructure. Rob explains why the biggest constraint on scaling AI agents in production...

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What does it really take to move enterprise AI from impressive demos to decisions that show up in quarterly results? One year into his role as Global Managing Partner at IBM Consulting, Neil Dhar sits at the intersection of strategy, capital allocation, and technology execution. Leading the firm’s Americas business and a team of close to 100,000 consultants, he has a front-row view into how large organizations are reassessing their AI investments. From global healthcare leaders like Medtronic to luxury retail brands such as Neiman Marcus, the conversation has shifted. Early proofs of concept...

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Tech Talks Daily

How Do Marketplaces Turn AI Ambition Into Scalable, Trusted Enterprise Reality? That is the question I explore in this episode with Julie Teigland, Global Vice Chair for Alliances and Ecosystems at EY, someone who sits right at the intersection of enterprise demand, technology platforms, and the ecosystems that increasingly power modern AI adoption. As organizations race to deploy AI at scale, many are discovering that the real challenge is not a lack of tools, but the complexity of choosing, integrating, governing, and standing behind those decisions with confidence. Julie explains why...

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Tech Talks Daily

As someone who spends a lot of time covering AI announcements, product launches, and conference stages, it is easy to forget that most AI today is still built for desks, screens, and digital workflows. Yet the reality is that the vast majority of the global workforce operates in the physical world, on roads, construction sites, depots, and job sites where mistakes are measured in injuries, collisions, and lives lost. That gap between where AI innovation happens and where real risk exists is exactly why I wanted to sit down with Amish Babu, CTO at Motive. In this episode, I speak with Amish...

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Rytis Lauris, the co-founder, and CEO of Omnisend, a marketing automation platform joins me on the Tech Talks Daily podcast. I wanted to learn more about why email marketing alone isn't effective in a digital age.

As a successful entrepreneur, Rytis has spent the last 10 years building and bootstrapping startups and getting involved in the eCommerce world. Rytis discovered eCommerce marketers have very particular needs pertaining to automation. Since then he has been on a mission to use Omnisend to empower small and medium-sized eCommerce merchants.

Omnisend started life in 2014 as an email marketing platform called Soundest. From day one, they made it their priority to put e-commerce marketers at the center of every decision they make. At the time, that meant empowering them with simple yet impactful email marketing tools.

Three years later, they set out to offer even more to our growing number of customers and their growing businesses. They expanded from an email service provider to an omnichannel marketing automation platform. And they launched a new mission: to Make Marketing Relevant. Since then, they have helped thousands of eCommerce marketers build lasting relationships with their customers by sending relevant messages to the right people, at the right time, using the right channel.

Omnisend has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. But I wanted to learn more about the story behind the company.

We also discuss how businesses are overcoming the challenges caused by the Coronavirus disease (COVID-19).