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1148: Omnichannel Marketing Automation for Ecommerce

Tech Talks Daily

Release Date: 03/21/2020

BlackBerry - A Strategy For Post Quantum Secure Communications show art BlackBerry - A Strategy For Post Quantum Secure Communications

Tech Talks Daily

How prepared are organizations for a world where today’s encrypted communications could be quietly stored and cracked years from now? In this episode of Tech Talks Daily, I sat down with Nate Jenniges, Senior Vice President and General Manager at BlackBerry, to talk about why the conversation around quantum computing is moving from academic curiosity to operational reality.  For many leaders, quantum threats still feel distant, something for researchers and cryptographers to worry about. But as Nate explained, governments and adversaries are already capturing encrypted data today with...

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Why are employees still drowning in administrative work despite years of digital transformation, new software platforms, and constant promises that technology will make work easier? In this episode of Tech Talks Daily, I explore that question with Jason Spry from Ricoh Europe. What begins as a discussion about a new Ricoh research report quickly turns into a much broader conversation about how modern workplaces actually operate day to day. The findings are striking. Employees across Europe are losing an average of 15 hours every week to routine administrative tasks. That is time spent...

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What happens when the most frustrating part of customer service, waiting on hold, repeating yourself, and fighting your way through endless phone menus, finally starts to disappear? In this episode, I sit down with Neil Hammerton, CEO and co-founder of Natterbox, to talk about how AI is reshaping customer experience in ways that feel practical rather than theatrical. We begin with a conversation about the gap between what customers have tolerated for years and what they expect now. Whether it is a bank that still puts you through layers of outdated IVR menus or a service team that...

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Pendo CEO Todd Olson On How AI Is Redefining The Product-Led Organization show art Pendo CEO Todd Olson On How AI Is Redefining The Product-Led Organization

Tech Talks Daily

How do you turn trillions of user interactions into meaningful decisions without drowning in data? In this episode of Tech Talks Daily, I sit down with Todd Olson, co-founder and CEO of Pendo, to talk about the future of product-led organizations and why AI is reshaping how software companies grow, build, and compete. Pendo tracks trillions of product usage events to help organizations understand how customers actually interact with their software. That level of data sounds powerful, but it also raises a challenge many teams face today. How do you turn massive data sets into clear signals that...

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Have you ever contacted customer support with a simple request, only to find yourself trapped in a loop of scripted chatbot responses that never actually solve the problem? It’s an experience many of us know all too well.  AI has made customer service more conversational over the last few years, yet there is still a gap between answering a question and actually resolving an issue. That gap is exactly where today’s conversation begins. In this episode of Tech Talks Daily, I spoke with Mike Szilagyi, SVP and General Manager of Product Management at Genesys Cloud, about a new chapter in...

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How Gensler Is Designing Data Centers For A Faster AI Future show art How Gensler Is Designing Data Centers For A Faster AI Future

Tech Talks Daily

What does it take to design a data center for a world where the technology inside it may change several times before the building even opens? In this episode of Tech Talks Daily, I sit down with Jackson Metcalf, Principal at Gensler, to talk about how AI is forcing a complete rethink of data center design. Jackson has spent nearly two decades working on critical facilities, and in our conversation he explains how the shift from traditional cloud workloads to dense AI environments is changing everything from building form and cooling strategy to long-term infrastructure planning. What struck me...

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Tech Talks Daily

How close are we to the moment when quantum computing moves from scientific curiosity to real-world infrastructure? In today’s episode of Tech Talks Daily, I speak with Christian Weedbrook, Founder and CEO of Xanadu, a company pushing the boundaries of what quantum computers might soon achieve. Xanadu has taken an unconventional route in the race to build practical quantum systems. Instead of relying on electronic approaches used by many others in the field, the company builds quantum computers using photonics, effectively computing with particles of light. Christian explains why this...

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Rytis Lauris, the co-founder, and CEO of Omnisend, a marketing automation platform joins me on the Tech Talks Daily podcast. I wanted to learn more about why email marketing alone isn't effective in a digital age.

As a successful entrepreneur, Rytis has spent the last 10 years building and bootstrapping startups and getting involved in the eCommerce world. Rytis discovered eCommerce marketers have very particular needs pertaining to automation. Since then he has been on a mission to use Omnisend to empower small and medium-sized eCommerce merchants.

Omnisend started life in 2014 as an email marketing platform called Soundest. From day one, they made it their priority to put e-commerce marketers at the center of every decision they make. At the time, that meant empowering them with simple yet impactful email marketing tools.

Three years later, they set out to offer even more to our growing number of customers and their growing businesses. They expanded from an email service provider to an omnichannel marketing automation platform. And they launched a new mission: to Make Marketing Relevant. Since then, they have helped thousands of eCommerce marketers build lasting relationships with their customers by sending relevant messages to the right people, at the right time, using the right channel.

Omnisend has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. But I wanted to learn more about the story behind the company.

We also discuss how businesses are overcoming the challenges caused by the Coronavirus disease (COVID-19).