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1148: Omnichannel Marketing Automation for Ecommerce

The Tech Talks Daily Podcast

Release Date: 03/21/2020

1233: Application Modernization and Digital Transformation show art 1233: Application Modernization and Digital Transformation

The Tech Talks Daily Podcast

The application modernization market is projected to reach $16.7 billion by 2022. 50% of decision-makers are also planning to prioritize app modernization tech this year. But almost half of those CIOs also say that the most significant barrier to modernizing processes or systems is cost – a barrier that might pose detrimental in the future

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1232: Global Processing Services (issuer-processor of Revolut) show art 1232: Global Processing Services (issuer-processor of Revolut)

The Tech Talks Daily Podcast

Global Processing Services (GPS) is the issuer processor enabling many of today's most high-profile fintech innovators and disruptors, including Revolut and Starling Bank. It is certified by Mastercard and Visa to process and manage any credit, debit or pre-paid card transaction globally.

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1230: Linksquares - The AI-Powered Contract Management Tool show art 1230: Linksquares - The AI-Powered Contract Management Tool

The Tech Talks Daily Podcast

Vishal Sunak, CEO of LinkSquares, explains how they have proved its commercial value in the market, and steadily leading in AI-driven contract management product innovation.

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1229: Uberall and The Memorable 'Near Me' Brand Experience show art 1229: Uberall and The Memorable 'Near Me' Brand Experience

The Tech Talks Daily Podcast

As a business, your online interactions have never been more important. The coronavirus has changed the way we’ll be conducting business for the foreseeable future.

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1228: Vodafone - Talking Smart Cities, 5G, AI, and Blockchain show art 1228: Vodafone - Talking Smart Cities, 5G, AI, and Blockchain

The Tech Talks Daily Podcast

IoT is growing with around 50bn IoT devices forecast by 2025.

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1227: Mark McClain, CEO and co-founder of SailPoint Technologies  show art 1227: Mark McClain, CEO and co-founder of SailPoint Technologies

The Tech Talks Daily Podcast

Mark McClain, CEO, and Co-founder, SailPoint, has over 20 years of experience developing and leading innovative technology companies.

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1226: Michal Magdziarz, CEO and co-Founder of DeepCrawl, show art 1226: Michal Magdziarz, CEO and co-Founder of DeepCrawl,

The Tech Talks Daily Podcast

Michal Magdziarz, CEO and co-Founder of DeepCrawl, the technical SEO cloud-based platform, joins me on the podcast. Michal has spent the last 15 years in the SEO and web business industries, and the last nine years with DeepCrawl.

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1225: Your Resume and AI Based Applicant Tracking Systems (ATS) show art 1225: Your Resume and AI Based Applicant Tracking Systems (ATS)

The Tech Talks Daily Podcast

Lynda Spiegel is a professional resume writer whose 14 years as a Global Human Resources executive means she knows how your resume will be viewed by recruiters and hiring managers. She is also a frequent writer and speaker on job search and networking skills and also a member of The Wall Street Journal‘s Experts Panel.

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1224 - The Virtual Assistants Giving Business Owners Time Freedom show art 1224 - The Virtual Assistants Giving Business Owners Time Freedom

The Tech Talks Daily Podcast

John Jonas has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created the world’s largest website for finding Filipino Virtual Assistants, OnlineJobs.ph.

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1223: Augmented Reality & Virtual Events show art 1223: Augmented Reality & Virtual Events

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With a focus on their two core technologies, augmented reality and holographic telepresence, NexTech AR is pushing the boundaries of branded communication and user experience in a disruptive new way. The fourth transformation has begun.

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Rytis Lauris, the co-founder, and CEO of Omnisend, a marketing automation platform joins me on the Tech Talks Daily podcast. I wanted to learn more about why email marketing alone isn't effective in a digital age.

As a successful entrepreneur, Rytis has spent the last 10 years building and bootstrapping startups and getting involved in the eCommerce world. Rytis discovered eCommerce marketers have very particular needs pertaining to automation. Since then he has been on a mission to use Omnisend to empower small and medium-sized eCommerce merchants.

Omnisend started life in 2014 as an email marketing platform called Soundest. From day one, they made it their priority to put e-commerce marketers at the center of every decision they make. At the time, that meant empowering them with simple yet impactful email marketing tools.

Three years later, they set out to offer even more to our growing number of customers and their growing businesses. They expanded from an email service provider to an omnichannel marketing automation platform. And they launched a new mission: to Make Marketing Relevant. Since then, they have helped thousands of eCommerce marketers build lasting relationships with their customers by sending relevant messages to the right people, at the right time, using the right channel.

Omnisend has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. But I wanted to learn more about the story behind the company.

We also discuss how businesses are overcoming the challenges caused by the Coronavirus disease (COVID-19).