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1148: Omnichannel Marketing Automation for Ecommerce

Tech Talks Daily

Release Date: 03/21/2020

Marketing Intelligence After Cookies: How Funnel Turns Data Into Decisions show art Marketing Intelligence After Cookies: How Funnel Turns Data Into Decisions

Tech Talks Daily

Marketing teams used to have a simple enough job: follow the click, count the conversions, and shift the budget accordingly. But that world is gone. GDPR, iOS restrictions, and browser-level changes have left most attribution models broken or unreliable. So what now? In this episode, I sat down with Fredrik Skansen, CEO of Funnel, to unpack how marketing intelligence actually works in a world where data is partial, journeys are fragmented, and the old models don’t hold. Since founding Funnel in 2014, Fredrik has grown the company into a platform that supports over 2,600 brands and handles...

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From Bots To Agents: Building Trustworthy Autonomy With Hakkōda, an IBM Company show art From Bots To Agents: Building Trustworthy Autonomy With Hakkōda, an IBM Company

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I invited Atalia Horenshtien to unpack a topic many leaders are wrestling with right now. Everyone is talking about AI agents, yet most teams are still living with rule based bots, brittle scripts, and a fair bit of anxiety about handing decisions to software. Atalia has lived through the full arc, from early machine learning and automated pipelines to today’s agent frameworks inside large enterprises. She is an AI and data strategist, a former data scientist and software engineer, and has just joined Hakoda, an IBM company, to help global brands move from experiments to outcomes. The timing...

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3418: Scaling IoT Security with Real Time Visibility at Wireless Logic show art 3418: Scaling IoT Security with Real Time Visibility at Wireless Logic

Tech Talks Daily

Here’s the thing. Connecting thousands of devices is the easy part. Keeping them resilient and secure as you grow is where the real work lives. In this episode, I sit down with Iain Davidson, Senior Product Manager at Wireless Logic, to unpack what happens when connectivity, security, and operations meet in the real world. Wireless Logic connects a new IoT device every 18 seconds, with more than 18 million active subscriptions across 165 countries and partnerships with over 750 mobile networks. That reach brings hard lessons about where projects stall, where breaches begin, and how to build...

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3417: Inflection AI and the Rise of Contextual Intelligence show art 3417: Inflection AI and the Rise of Contextual Intelligence

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Here's the thing. Most enterprise AI pitches talk about scale and speed. Fewer talk about trust, tone, and culture. In this conversation with Inflection AI's Amit Manjhi and Shruti Prakash, I explore a different path for enterprise AI, one that combines emotional intelligence with analytical horsepower, enabling teams to ask more informed questions of their data and receive answers that are grounded in context. Amit's story sets the pace. He is a three-time founder, a YC alum, and a CS PhD who has solved complex problems across mobile, ad tech, and data. Shruti complements that arc with a...

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3416: DEUNA: From One-Click Checkout to Intelligent Payments Infrastructure show art 3416: DEUNA: From One-Click Checkout to Intelligent Payments Infrastructure

Tech Talks Daily

Here’s the thing. Payments only look simple from the outside. In this Tech Talks Daily episode, I sit down with Roberto “Reks” Kafati, CEO and co-founder of DEUNA, to unpack how a scrappy one-click checkout idea grew into an intelligent payments infrastructure that now touches a large slice of Mexico’s online economy.  Reks explains why Latin America’s high decline rates aren’t just an inconvenience but a growth killer, and how DEUNA’s early focus on orchestration and checkout opened the door to something bigger. When a region routinely sees more than four out of ten online...

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3415: Secure GenAI for SAP: Syntax Systems CodeGenie on BTP show art 3415: Secure GenAI for SAP: Syntax Systems CodeGenie on BTP

Tech Talks Daily

I sat down with Leo de Araujo, Head of Global Business Innovation at Syntax Systems, to unpack a problem every SAP team knows too well. Years of enhancements and quick fixes leave you with custom code that nobody wants to document, a maze of SharePoint folders, and hard questions whenever S/4HANA comes up. What does this program do. What breaks if we change that field. Do we have three versions of the same thing. Leo’s answer is Syntax AI CodeGenie, an agentic AI solution with a built-in chatbot that finally treats documentation and code understanding as a living part of the system, not an...

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3414: Self-Healing Machines and Robotics with Grace Technologies show art 3414: Self-Healing Machines and Robotics with Grace Technologies

Tech Talks Daily

Drew Allen, CEO of Grace Technologies, shares real stories from the floor, the ideas shaping safer plants, and why culture matters more than slogans. Drew’s background stretches from a family line linked to Samuel Morse to teenage years in China to global business development at 3M. That range shows up in how he leads. He listens, he moves fast, and he expects teams to work on things that matter. In his world that means saving electricians from shocks and arc flash while helping manufacturers modernize without losing their soul. Grace started with mechanical and analog products, then took...

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3413: Why Medium-Range Forecasts Could Save Millions: Lessons from Planette AI show art 3413: Why Medium-Range Forecasts Could Save Millions: Lessons from Planette AI

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I spoke with Kalai Ramea at a timely moment. We recorded this conversation during a heatwave in the UK, which made her work at Planette AI feel very real. Kalai calls herself an all-purpose scientist, with a path that runs through California climate policy, Xerox PARC, and now a startup focused on the forecast window that most people ignore. Not tomorrow’s weather. Not far-off climate scenarios. The space in between. Two weeks to two months out, where decisions get made and money is on the line. Kalai explains Planette AI’s idea of scientific AI in plain words. Instead of learning from...

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3412: PuppyGraph at the IT Press Tour: Graph Power Without the Pain show art 3412: PuppyGraph at the IT Press Tour: Graph Power Without the Pain

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During the IT Press Tour, I had the pleasure of speaking with Weimo Liu, CEO and co-founder of PuppyGraph, and hearing firsthand how his team is rethinking graph technology for the enterprise. In this episode of Tech Talks Daily, Weimo joins me to share the story behind PuppyGraph’s “zero ETL” approach, which lets organizations query their existing data as a graph without ever moving or duplicating it. We discuss why graph databases, despite their promise, have struggled with mainstream adoption, often because of complex pipelines and heavy infrastructure requirements. Weimo explains how...

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Rytis Lauris, the co-founder, and CEO of Omnisend, a marketing automation platform joins me on the Tech Talks Daily podcast. I wanted to learn more about why email marketing alone isn't effective in a digital age.

As a successful entrepreneur, Rytis has spent the last 10 years building and bootstrapping startups and getting involved in the eCommerce world. Rytis discovered eCommerce marketers have very particular needs pertaining to automation. Since then he has been on a mission to use Omnisend to empower small and medium-sized eCommerce merchants.

Omnisend started life in 2014 as an email marketing platform called Soundest. From day one, they made it their priority to put e-commerce marketers at the center of every decision they make. At the time, that meant empowering them with simple yet impactful email marketing tools.

Three years later, they set out to offer even more to our growing number of customers and their growing businesses. They expanded from an email service provider to an omnichannel marketing automation platform. And they launched a new mission: to Make Marketing Relevant. Since then, they have helped thousands of eCommerce marketers build lasting relationships with their customers by sending relevant messages to the right people, at the right time, using the right channel.

Omnisend has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. But I wanted to learn more about the story behind the company.

We also discuss how businesses are overcoming the challenges caused by the Coronavirus disease (COVID-19).