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1148: Omnichannel Marketing Automation for Ecommerce

Tech Talks Daily

Release Date: 03/21/2020

The Rise Of Contextual Access And Adaptive Security show art The Rise Of Contextual Access And Adaptive Security

Tech Talks Daily

What does it really take to move from talking about Zero Trust… to actually making it work in the real world? Recording live from IGEL Now And Next in Miami, I caught up with John Walsh for what has now become something of a tradition, our third conversation together, and one that reflects just how much has changed in the last 12 months. When we last spoke, the focus was on securing the edge and rethinking security through a preventative lens. This time, the conversation has expanded from IT to OT, from devices to platforms, and from theory to real-world implementation across manufacturing...

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When Recovery Takes Weeks: The Endpoint Problem With James Millington show art When Recovery Takes Weeks: The Endpoint Problem With James Millington

Tech Talks Daily

How long would it actually take your organization to recover every endpoint after a major cyber incident? Recording live from IGEL Now And Next in Miami, I sat down with James Millington to explore a question that most businesses think they’ve answered, but rarely have. Because when you move beyond theory and start mapping out the real process, the numbers tell a very different story. James shared examples from real organizations that tried to calculate recovery at scale. One estimated it would take over 5,000 person-hours to rebuild their estate. Another believed they could recover quickly,...

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The Convergence Of IT And OT With Matthias Haas At IGEL Now And Next show art The Convergence Of IT And OT With Matthias Haas At IGEL Now And Next

Tech Talks Daily

What does it actually take to rethink the endpoint in a world shaped by AI, Zero Trust, and the growing convergence of IT and operational technology? Recording live from IGEL Now and Next in Miami, I sat down with Matthias Haas to unpack what he describes as a genuine transformation moment for enterprise computing. This wasn’t a conversation about incremental change. It was about challenging long-held assumptions around devices, security models, and how work is delivered in modern organizations. Matthias shared how the idea of the “adaptive secure desktop” is moving beyond traditional...

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How Dwelly Is Rebuilding The Rental Market With AI show art How Dwelly Is Rebuilding The Rental Market With AI

Tech Talks Daily

How do you rebuild an entire industry that most people accept as slow, fragmented, and frustrating? In this episode, I sit down with Dan Lifshits, co-founder of Dwelly, to explore how AI is being used to rethink the rental market from the inside out. What struck me most in this conversation is how Dwelly isn’t approaching property management as a software layer you simply bolt on. Instead, they are acquiring rental agencies and rebuilding the operating model itself, embedding AI into every workflow, from tenant communication to maintenance coordination and rent collection. It is a very...

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How Meta Is Using AI To Help Businesses Connect, Create, And Compete show art How Meta Is Using AI To Help Businesses Connect, Create, And Compete

Tech Talks Daily

How are businesses supposed to grow when technology is moving faster than regulation, customer expectations keep shifting, and AI is changing the rules in real time? In this episode, I sat down with Derya Matras, Vice President of EMEA at Meta, to talk about what growth really looks like for businesses operating in Europe, the Middle East, and Africa right now. This was a fascinating conversation because it went far beyond the usual talking points around AI and advertising. Derya brought a broader view of the pressure many businesses are under today, from macroeconomic uncertainty and...

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Nutanix, AI And Containers: Preparing For A Distributed Data Future show art Nutanix, AI And Containers: Preparing For A Distributed Data Future

Tech Talks Daily

What happens when AI ambition starts moving faster than the infrastructure built to support it? In this episode, I spoke with Lee Caswell, SVP of Product and Solutions at Nutanix, about the latest Enterprise Cloud Index and what it tells us about where enterprise IT really is right now. There is no shortage of AI headlines, product launches, and promises about what comes next, but this conversation gets behind the noise and into the operational reality that many business and technology leaders are now facing. As Lee explained, AI is not arriving in isolation. It is pulling containers, data...

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Synthetic Research Explained: A Powerful Tool To Support, Not Replace, Human Insight show art Synthetic Research Explained: A Powerful Tool To Support, Not Replace, Human Insight

Tech Talks Daily

How far can we trust research that is generated without asking a single human being? In this episode, I sat down with Jordan Harper from Qualtrics to unpack one of the most talked-about developments at the Qualtrics X4 Summit, synthetic research. It is a topic that sparks curiosity, excitement, and a fair amount of skepticism in equal measure. And honestly, that tension is exactly why this conversation matters. Jordan brings a rare mix of scientific thinking and real-world technology experience, which makes him well placed to cut through the hype. We explored what synthetic panels actually...

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Experience Is Everything: Rethinking Customer Experience In An AI-Driven World show art Experience Is Everything: Rethinking Customer Experience In An AI-Driven World

Tech Talks Daily

What does customer experience really mean when every company claims to put the customer first? In this episode, I sat down with Jeannie Walters, founder of Experience Investigators, to unpack why so many organizations talk about customer experience yet struggle to turn it into something that drives real business outcomes. With more than two decades of hands-on work across industries, Jeannie brings a perspective that cuts through the noise and focuses on what actually works inside complex organizations. Our conversation took place at the Qualtrics X4 Summit, where one theme kept resurfacing....

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The Human Side Of Healthcare Technology At Stanford Health Care show art The Human Side Of Healthcare Technology At Stanford Health Care

Tech Talks Daily

What does a great patient experience really look like when people are at their most vulnerable? In this episode, I sat down with Stanford Health Care’s SVP and Chief Patient Experience and Operational Performance Officer, Alpa Vyas, to explore how one of the world’s leading healthcare organizations is rethinking the human side of care. From the outside, healthcare is often seen as a system of processes, technology, and clinical outcomes. But as Alpa explains, every interaction sits within a deeply emotional moment in someone’s life, where fear, uncertainty, and complexity collide. That...

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How Jeff Gelfuso And Qualtrics Are Closing The Gap Between Insight And Action show art How Jeff Gelfuso And Qualtrics Are Closing The Gap Between Insight And Action

Tech Talks Daily

What happens when customer experience stops being a soft metric and starts becoming a direct driver of revenue, retention, and real-time action? In this episode, I sat down with Jeff Gelfuso, SVP and Chief Product and Experience Officer at Qualtrics, during X4 Summit in Seattle to talk about how AI is changing the way businesses understand and improve customer relationships. Jeff shared how his role sits at the point where product, experience, and business outcomes meet, helping customers use Qualtrics in ways that are both practical and measurable. One of the biggest themes in our...

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Rytis Lauris, the co-founder, and CEO of Omnisend, a marketing automation platform joins me on the Tech Talks Daily podcast. I wanted to learn more about why email marketing alone isn't effective in a digital age.

As a successful entrepreneur, Rytis has spent the last 10 years building and bootstrapping startups and getting involved in the eCommerce world. Rytis discovered eCommerce marketers have very particular needs pertaining to automation. Since then he has been on a mission to use Omnisend to empower small and medium-sized eCommerce merchants.

Omnisend started life in 2014 as an email marketing platform called Soundest. From day one, they made it their priority to put e-commerce marketers at the center of every decision they make. At the time, that meant empowering them with simple yet impactful email marketing tools.

Three years later, they set out to offer even more to our growing number of customers and their growing businesses. They expanded from an email service provider to an omnichannel marketing automation platform. And they launched a new mission: to Make Marketing Relevant. Since then, they have helped thousands of eCommerce marketers build lasting relationships with their customers by sending relevant messages to the right people, at the right time, using the right channel.

Omnisend has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. But I wanted to learn more about the story behind the company.

We also discuss how businesses are overcoming the challenges caused by the Coronavirus disease (COVID-19).