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1148: Omnichannel Marketing Automation for Ecommerce

Tech Talks Daily

Release Date: 03/21/2020

3542: Samsara on Scaling Human Expertise With AI, Not Replacing It show art 3542: Samsara on Scaling Human Expertise With AI, Not Replacing It

Tech Talks Daily

In this episode of Tech Talks Daily, I’m joined by Kiren Sekar, Chief Product Officer at Samsara, to unpack how AI is finally showing up where it matters most, in the frontline operations that keep the global economy moving. From logistics and construction to manufacturing and field services, these industries represent a huge share of global GDP, yet for years they have been left behind by modern software. Kiren explains why that gap existed, and why the timing is finally right to close it. We talk about Samsara’s full-stack approach that blends hardware, software, and AI to turn...

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3541: How IBS Software Sees AI Redefining Airline Retail and Loyalty show art 3541: How IBS Software Sees AI Redefining Airline Retail and Loyalty

Tech Talks Daily

What if airlines stopped thinking in terms of seats and schedules and started designing for the entire journey instead? In this episode of Tech Talks Daily, I’m joined by Somit Goyal, CEO of IBS Software, to talk about how travel technology is being rebuilt at its foundations. Since we last spoke, AI has moved from experimentation into everyday operations, and that shift is forcing airlines to rethink everything from retailing and loyalty to disruption management and customer trust. Somit shares why AI can no longer sit on the edge of systems as a feature, and why it now has to be...

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3540: Hill Climbers, Where Tech, Fitness, and Human Connection Meet show art 3540: Hill Climbers, Where Tech, Fitness, and Human Connection Meet

Tech Talks Daily

What happens when a podcast stops being something you listen to and becomes something you physically show up for? In this episode of Tech Talks Daily, I wanted to explore a different kind of tech story, one rooted in community, endurance, and real human connection. I was joined by Sam Huntington, a Business Development Officer at Wells Fargo, who has quietly built something special at the intersection of technology, entrepreneurship, and cycling through his podcast and community project, Hill Climbers. Sam’s story starts far from a studio. It begins on a bike, moving through Philadelphia,...

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3539: ShelterZoom CEO on Keeping Care Moving When Systems Go Down show art 3539: ShelterZoom CEO on Keeping Care Moving When Systems Go Down

Tech Talks Daily

What happens to patient care when hospital systems suddenly go dark and clinicians are forced back to pen and paper in the middle of a crisis? In this episode of the Tech Talks Daily Podcast, I speak with Chao Cheng-Shorland, Co-founder and CEO of ShelterZoom, about a problem that many healthcare leaders still underestimate until it is too late. As ransomware attacks, cloud outages, and system failures become more frequent, electronic health record downtime has shifted from a rare incident to a recurring operational risk with real consequences for patient safety, staff wellbeing, and hospital...

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3538: How Storyblok Sees Content Strategy Changing in an AI First Internet show art 3538: How Storyblok Sees Content Strategy Changing in an AI First Internet

Tech Talks Daily

Is your website still the front door to your business, or has AI already quietly changed where customers first meet your brand? In this episode of the Tech Talks Daily Podcast, I sit down with Dominik Angerer, Co-founder and CEO of Storyblok, to unpack how content, search, and discovery are shifting in an AI-first world. As search behavior moves away from blue links toward direct answers inside tools like ChatGPT and Google summaries, Dominik explains why many businesses are seeing traffic decline even while signups and conversions continue to grow. We explore how AI is reshaping the role of...

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3537: Why Aztec Labs is Building the Endgame for Blockchain Privacy show art 3537: Why Aztec Labs is Building the Endgame for Blockchain Privacy

Tech Talks Daily

What happens when the push for smarter crypto wallets runs headfirst into the reality that everything on a public blockchain can be seen by anyone? In this episode of Tech Talks Daily, I wanted to take listeners who may not live and breathe Web3 every day and introduce them to a problem that is becoming harder to ignore. As Ethereum evolves and smart accounts unlock new wallet features, the surface area for risk grows at the same time. That is where privacy-first Layer 2 solutions enter the conversation, not as an abstract idea, but as a practical response to very real security and usability...

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3536: When AI Knows Us Too Well and What It Means for Human Choice show art 3536: When AI Knows Us Too Well and What It Means for Human Choice

Tech Talks Daily

What happens when the systems designed to make life easier quietly begin shaping how we think, decide, and choose? In this episode of the Tech Talks Daily Podcast, I sit down with Jacob Ward, a journalist who has spent more than two decades examining the unseen effects of technology on human behavior. From reporting roles at NBC News, Al Jazeera, CNN, and PBS, to hosting his own podcast The Rip Current, Jacob has built a career around asking uncomfortable questions about power, persuasion, and the psychology sitting beneath our screens. Our conversation centers on his book The Loop: How A.I Is...

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3535:  HR at a Crossroads: Performance, Culture, and Technology show art 3535: HR at a Crossroads: Performance, Culture, and Technology

Tech Talks Daily

How is HR changing when AI, economic pressure, and rising employee expectations all collide at once? In this episode of Tech Talks Daily, I’m joined by Simon Noble, CEO of Cezanne HR, to unpack how the role of HR is evolving from a traditional support function into something far more closely tied to business performance. Simon shares why HR is increasingly being judged on outcomes like retention, capability building, and readiness for change, rather than policies, processes, or cost control. Yet despite that shift, many HR leaders still find themselves pulled back into a compliance-first...

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3534: Agentic AI at Scale: What 120 Million Monthly Conversations Really Mean show art 3534: Agentic AI at Scale: What 120 Million Monthly Conversations Really Mean

Tech Talks Daily

What does it really mean when AI moves from answering questions to making decisions that affect real people, real money, and real outcomes? In this episode of Tech Talks Daily, I’m joined by Joe Kim, CEO of Druid AI, for a grounded conversation about why agentic AI is becoming the focus for enterprises that have moved beyond experimentation. After years of hype around generative tools, many organizations are now facing a tougher question. Can AI be trusted to take action inside core business processes, and can it do so with the accuracy, security, and accountability that enterprises expect?...

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3533: Smart Cities, AI, and Sovereignty, Gorilla Technology’s CTO Explains What Works and What Fails show art 3533: Smart Cities, AI, and Sovereignty, Gorilla Technology’s CTO Explains What Works and What Fails

Tech Talks Daily

The world is building data centers, identity rails, and AI policy stacks at a speed that makes 2026 feel closer than it is. In this conversation, Rajesh Natarajan, Global Chief Technology Officer at Gorilla Technology Group, explains what it takes to engineer platforms that remain reliable, secure, and sovereign-ready for decades, especially when infrastructure must operate outside the safety net of constant cloud connectivity. Raj talks about quantum-safe networking as a current risk, not a future headline. Adversaries are capturing encrypted traffic today, betting on decrypting it later, and...

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More Episodes

Rytis Lauris, the co-founder, and CEO of Omnisend, a marketing automation platform joins me on the Tech Talks Daily podcast. I wanted to learn more about why email marketing alone isn't effective in a digital age.

As a successful entrepreneur, Rytis has spent the last 10 years building and bootstrapping startups and getting involved in the eCommerce world. Rytis discovered eCommerce marketers have very particular needs pertaining to automation. Since then he has been on a mission to use Omnisend to empower small and medium-sized eCommerce merchants.

Omnisend started life in 2014 as an email marketing platform called Soundest. From day one, they made it their priority to put e-commerce marketers at the center of every decision they make. At the time, that meant empowering them with simple yet impactful email marketing tools.

Three years later, they set out to offer even more to our growing number of customers and their growing businesses. They expanded from an email service provider to an omnichannel marketing automation platform. And they launched a new mission: to Make Marketing Relevant. Since then, they have helped thousands of eCommerce marketers build lasting relationships with their customers by sending relevant messages to the right people, at the right time, using the right channel.

Omnisend has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. But I wanted to learn more about the story behind the company.

We also discuss how businesses are overcoming the challenges caused by the Coronavirus disease (COVID-19).