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073 - Dave James Video Tips Every Podiatrist Should Use
Release Date: 04/14/2020
404 - Why Relationships Matter More Than Marketing with Jonathan Shearer
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I sit down with UK podiatrist and clinic owner Jonathan Shearer to discuss how networking and relationship-building have played a major role in growing his practice. Jonathan shares his journey from working in the NHS to building a successful private clinic, along with practical insights into community engagement, collaboration with other health professionals, and why long-term thinking beats short-term marketing tactics. This conversation is ideal for podiatrists and health professionals who want to grow their clinics in a way that feels...
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401 - Is 3D Printing the Future of Orthotics in Podiatry Clinics with Kieran Carew
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400- PAID OFF: Why Financial Literacy Matters for Podiatrists with Andrew Jacobs
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399 - Dont Just Set Goals, Solve Problems: A Better Way to Plan for 2026
Podiatry Legends Podcast
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398 - Designing A Better Work Week
Podiatry Legends Podcast
Small Changes that Make A Big Impact As podiatrists, we’re often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of...
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397 - Reignite Your Why Rediscovering Purpose in Podiatry Before the New Year
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396 - Embracing the Plateau: What to Do When Growth Stalls in Your Podiatry Practice or Career
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Every podiatrist hits a plateau at some point in their career; when growth stalls, motivation dips, and business feels flat. But a plateau isn’t failure; it is feedback. In this short solo episode, I share how to shift your mindset, avoid impulsive changes, and use a plateau as an opportunity to reset, refocus, and rebuild momentum. I also explore three types of plateaus, REVENUE, MOTIVATION & TEAM, and offer strategies to overcome each one. If you’re ready to move from “stuck” to strategic, this one’s for you. Are you looking for a one-on-one business coach? A business owner I...
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395 - The Social Media Blueprint for Podiatrists with Paul Macaulay
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In this episode of the Podiatry Legends Podcast, I talk with Paul Macaulay, better known online as Paul the Podiatrist. Paul is a UK-trained musculoskeletal podiatrist now living and practising in Singapore, and over the past three years, he has built an impressive 500,000+ followers across Instagram, TikTok and YouTube. If you’re sitting on the sidelines thinking “social media isn’t for me,” Paul’s story will change the way you look at marketing forever. Content creation isn’t about becoming an influencer; it’s about building trust, attracting ideal patients, and...
info_outlineDave James is a UK based Podiatrist & Business Coach, and previous guest on this podcast (Ep 007). I asked Dave to come back onto the show to talk about a topic that I know is extremely important but often avoided by many people, myself included, and that's using video to grow your podiatry business.
Dave shares some straightforward tips that will give you the confidence to start shooting video almost immediately, and I know this for a fact because that's what I did straight after we did this recording. That's how simple Dave's make it all sound.
On this episode we discuss:
- Why being the real you is what people need to see. Be authentic.
- Shooting video is as easy as grabbing your phone, pressing record and hitting upload. Editing is not required.
- If you overthink it, video is not easy, but it is still simple to do
- Why people don't shoot video is because they are concerned they:
- Sound funny
- Look funny
- And don't have anything to say
- Important to remember, no one sees you the same way you see yourself.
The Haters
When you shoot and upload a video, you're putting yourself out there for everyone to see. The people who like you will find you but so to will the people who don't like you.
"You can't control what others think; you can only control what you put out there, not how people react".
This is why you should never take advice from someone that is not fighting the same battle as you. If you're criticised it will be from someone that is not shooting video themselves, so do not listen to them.
It's Important To Be The Real You
If there is any incongruence between you on video and you in real life it will be noticed, and it can cause an unconscious unease. People can smell when you're trying to sell something.
Patients will feel uncomfortable with you and not know why, so always be the real you on video.
ZMOT - Zero Moment of Truth
Google refers to the zero moment of truth as the moment in the buying cycle when the patient, customer or client researches a product, often before the seller even knows that they exist and decides that yes, they will do business with you.
Authentic videos will help move the ZMOT along faster.
Finding Video Content
Podiatrists are often confused about what they should talk about on video and Dave offers some simple advice.
Every time a patient asks you a question, write it in a journal, no matter how simple the subject and these are the topics of your videos.
"If you see 15 patients per day, it's highly probable you will be asked 15 questions. Answer the questions; there's your video content."
When you post a video:
- Someone may say you're a twat.
- Someone may say thank you very much.
- But someone will say can I ask you another question? And that's what you want.
It's as simple as:
- Deciding on your content (patient questions)
- Simply pick up your phone and start recording.
- Little to no editing, and there's no need for flashy introductions and transitions.
- Upload
Avoid Overproduction
If you overproduce your videos with intro and transitions and too much flare, it disconnects you from the person watching the video. You want them to see you as real.
You want to create a regular conversation using ordinary day-to-day words, looking around like you would in a natural conversation, that's your goal.
The more barriers you create trying to be perfect, the harder it will be for you to do.
Good Quality Sound
When you are recording a video, lighting, background etc. are essential, but not as important as the sound quality. If recording video on your phone outside, be aware of the wind.
Captions are also important as a very high percentage of people watch a video without sound.
Final Things To Think About
- How much time have you got?
- How much effort do you want to put into it?
- What is it you want to say?
- And how do you want to say it?
If you have any questions about this episode, please email me at tf@tysonfranklin or reach out to Dave James at hello@davethecoach.co.uk
You can also connect with Dave James via his website davethecoach.co.uk and on his Facebook page Positive Pod - Fully Booked Foot Business.
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