CarlGould-#70secondCEO-Guarantee Out- Risk Reversal In
Release Date: 05/21/2020
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price Part 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Fast forward 10 years, I do a fair amount of public speaking. I hire a PR agent and they're like, Carl, it's time for some new suits. So they're like, where'd you get those two from? They look pretty good. Great, go back to Joseph A Bank. I want you to get four this time. So I go in 10 years later. I walked in, Joseph A. Bank in Mars Town, New Jersey, and I said, I'm back. You know, obviously, nobody knows who the hell I am. And I said, like,...
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Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's a pretty big risk if you don't, by the way, because if you guys think that you're keeping your pricing low and it's somehow helping your clientele, you are not. I'll give you a perfect example. When I first got into coaching, now remember I grew up in construction, I'm not a suit guy, very casual, drive a Jeep, live in a log cabin, and built log cabins for years. That's me, more me, right? So I start doing coaching and training and I hire a...
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Carl Gould-#70secondCEO-You Need to Get to the Point Where You Get...Yes But
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Generally speaking, I would say let's have a cadence. I like the cadence. I suspect you may not have had one of the speakers or a consultant come to you and say raise your prices today. So this would be a one-off where even if you're like well wait a minute we just raised our prices in September. So what? Raise them again. Most of your clients won't even notice, right? But you need to get to the point where you start to get the yes, but. Like, Doug, yeah, I wanna...
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Carl-Gould-#70secondCEO-How Much Could You Raise Your Pricing Without Losing Clients
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you were to raise your prices by 1%, just 1%, so if you charge $100 an hour you charge 101. If you charge 3% as a, you know, commission or a percentage rate, you now charge 3.03% right if you just charge 1% more what percentage of your clientele would leave you like all right at a hundred you were fine but 101 forget it I'm out of here how many of you what would your percentage of attrition be if you raise your prices 1% 0, 3% if you raise your...
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Carl-Gould-#70secondCEO-It's ALL in the Presentation
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. There's no question about it, however, it's all in your presentation. So for example, what we recommend is that when you have the options and let's just say there's for our conversation, there are two options, right? There's the best in the better, right? And so you always start out with the highest-priced one with all of the features. And Randy, you basically say, you know, based on the feedback that we get from our clients, we put together a...
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Carl-Gould-#70secondCEO-Keep the Buying Process Simple
Carl Gould #70secondCEO
Keep the Buying Process Simple Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. You will have either two options in the beginning or three options. Now if you get into a conversation where they want to customize, then you can have all of your variations. You do want to keep it as simple as possible. In my business, I've always had two options. In another retail business I have now, we have three options. You can go, there is a little bit of art to this, depending on who your avatars...
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Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make
Carl Gould #70secondCEO
We Brag About the Premium Purchases We Make Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Now think about this for a moment, because we all do it, right? Before I came into the Zoom room, I walked through your parking lot, right? I didn't see a lot of you -goes in the parking lot. Remember that car? I didn't see a lot of broken-down rust buckets in that parking lot. There's not one of you who drove to the meeting today that needs the car that you drove today. You don't need twin turbos and, you know, a Tesla...
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Carl-Gould-#70secondCEO-You are not Allowing Your Clients to Say They Are the Best Client for You
Carl Gould #70secondCEO
You are not Allowing Your Clients to Say They Are the Best Clients for You Hi everyone, Carl Gould here with your#70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing might seem high, but as long as you match it in perceived value, you're going to differentiate yourself. And here's why this is so important to have in place for the next five years and to prepare yourself for growth. Pricing is the number one language you will speak to your clientele, regardless of your business model. There is no language stronger...
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Carl-Gould-#70secondCEO-Purchasers Decide on Their Purchases Based on Top 2 Complaints
Carl Gould #70secondCEO
Purchasers Decide on Their Purchases Based on Top 2 Complaints Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Number one, you wrote down your five complaints. Put a page on your website called Problems We Solve, Problems We Solve. And go on chat GPT or Perplexity or Claude or whoever you're using and give them a prompt and write an 800-word blog on how you solve each of those five complaints, because that's what people are searching for, right? You're probably all using a...
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Carl-Gould-#70secondCEO-What Kind of Buyer Takes Your Higher Priced Guarantee
Carl Gould #70secondCEO
What Kind of Buyer Takes Your Higher Priced Guarantee Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What kind of buyer says, I'll take your guarantee? They're not price-sensitive, right? They care about what? Quality and getting it done? What else? Big one. They're a good client themselves. They understand the value. They don't want to do it with me. They want me to do it for them. One more. It's a big one. It's the biggest one of them all. Well, they don't want a headache....
info_outlineA refund and a new opportunity? That's a bold promise! A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO!
Read full transcript:
Hi everyone Carl Gould here with your #70secondCEO just a little over one minute investment every day for a lifetime of result.
My guarantee stinks if it's a guarantee, it likely stinks. All right, what we want to have is a risk reversal. If we can reverse the risk or reverse the perception of the risk on that particular transaction, then we likely have a bold promise that matches the new normal were about to walk outside into, and here's what a risk reversal would sound like. All right, and whatever you charge your client for product, service you name it?
Here's what you're going to do is you're going to say listen. If you do everything you're supposed to do as a customer and we blow it as a service provider. We just miss all right, what we'll do is we'll give you your money back. That's the guarantee and you go find the vendor of your choice and we will pay them up to 50% of our agreement because we failed you and we wasted your time.
So, you tell us who the new hotel is if we spoiled your night out or restaurant is we spoiled your meal or service visit or whatever, you tell us who the new provider is and you know, we're going to give you your money back and we're going to pay that vendor.
Not you, that vendor is enough of PPP program, will pay that vendor, you know up to a certain amount because we we failed you and we wasted your time, that is going to tell people that you are equally committed to their success.
Like and follow this podcast so you can learn more my name is Carl Gould and this has been your #70secondCEO.