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090 - Claire Farquharson Clever Use of Instagram

Podiatry Legends Podcast

Release Date: 07/02/2020

392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone show art 392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone

Podiatry Legends Podcast

Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...

info_outline 391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson show art 391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson

Podiatry Legends Podcast

This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and “Super Lawyer” from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master’s degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting...

info_outline 390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney show art 390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney

Podiatry Legends Podcast

This week, I’m joined again by Dr Patrick McEneaney, DPM from . Patrick shares how he’s grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn’t failure;...

info_outline 389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees show art 389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees

Podiatry Legends Podcast

What happens when you take the Red, Blue, and Purple Team Strategy and apply it inside a podiatry clinic? In this episode, I share what I learned firsthand while running this creative exercise with a clinic team, and how it revealed new insights into teamwork, reputation, and readiness. Joined by Dave Frees, we also unpack how AI can help clinics think smarter, act faster, and build lasting resilience. If you want a deeper understanding of this concept, please go back and listen to Learn more about Dave’s training at . If you found this episode helpful, share it with another...

info_outline 388 - Risk and Reward: What Every Young Podiatrist Can Learn from Ben Wilkinsons Career show art 388 - Risk and Reward: What Every Young Podiatrist Can Learn from Ben Wilkinsons Career

Podiatry Legends Podcast

If you're a younger podiatrist considering business ownership at some stage in the future, see what happens when you trust your gut and take a calculated leap. That’s exactly what Ontario Chiropodist (Podiatrist) and owner of , Ben Wilkinson, did, moving from employee to clinic owner in just a few short years.  In this episode, Ben shares how he rebranded his business twice in less than a year, embraced innovation with 3D printing, and grew a thriving clinic culture built on positivity and professionalism. “The business name is such a big part of the business, but people shouldn’t...

info_outline 387 - How Poor Communication Destroys Trust (Part 2) with Dr Fern Kazlow show art 387 - How Poor Communication Destroys Trust (Part 2) with Dr Fern Kazlow

Podiatry Legends Podcast

This is Part Two of my conversation with Dr Fern Kazlow, clinical psychotherapist, business strategist, and mentor to high achievers, based in New York, USA. In this episode, we explore her Resistance Paradox™, how to understand your own patterns, and why changing your mindset starts with compassion. We go beyond communication and dive deep into resistance, beliefs, and the psychology of change. We discuss how high achievers get stuck, why old patterns hold us back, and how to lead and live with more clarity and connection. If you haven’t heard Part One yet, go back and check it out; it...

info_outline 386 - How Poor Communication Destroys Trust (Part 1) with Dr. Fern Kazlow show art 386 - How Poor Communication Destroys Trust (Part 1) with Dr. Fern Kazlow

Podiatry Legends Podcast

returns to the podcast, and we dive into the critical role communication plays in building trust with our patients. This is Part One of our conversation, where we focus on how poor communication can damage connections with patients, staff, colleagues, and also family and friends. We also examine the dangers of outsourcing, particularly when it comes to compromising your authenticity, and why connection-powered business is the future. PLEASE, take a look at my .  Eight Key Takeaways from (Part One) Poor communication directly decreases trust and weakens patient loyalty. Human...

info_outline 385 - THE ENERGY AUDIT: How to Reclaim Time, Focus and Motivation in Your Work Week show art 385 - THE ENERGY AUDIT: How to Reclaim Time, Focus and Motivation in Your Work Week

Podiatry Legends Podcast

In this solo episode, I introduce the concept of The Energy Audit, a simple weekly reflection that helps podiatrists identify what fuels them, what drains them, and how to realign their schedule for better focus and motivation. Ending the week mentally flat and emotionally drained is not uncommon, and more often than not, the problem isn’t time management. It’s energy management. In this episode, you'll discover: The 4 energy zones that shape your week:  recharge activities high-energy work low-level essentials, and energy vampires (the blood suckers) The most...

info_outline 384 - Nothing But the Tooth: Lessons Podiatry Can Learn from Dentistry show art 384 - Nothing But the Tooth: Lessons Podiatry Can Learn from Dentistry

Podiatry Legends Podcast

My guest today is Jonathan Small, and this is his 14th appearance on the Podiatry Legends Podcast, and probably most controvesial. This time, we dive into a bold comparison: podiatry versus dentistry. We discuss why podiatry must stop underselling itself, the dangers of low-cost clinic setups, and how adopting a dental-style model could elevate the profession. From training standards and fees to public perception and professional respect, this episode is a call-to-arms for podiatrists everywhere. If you’ve ever wondered why dentistry commands higher fees and greater status, tune in as...

info_outline 383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden show art 383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden

Podiatry Legends Podcast

Finding reliable locum cover has always been one of the toughest challenges for podiatry clinics. In this episode, I speak with Hayley Uden about her groundbreaking app, , which simplifies the entire process. From automated invoicing and quick payments to flexible opportunities for podiatrists, is changing how we think about staffing. Tune in to hear how this app could make your professional life easier and more rewarding. Seven Key Takeaways Locuming in podiatry has lacked a centralised, transparent system. connects clinics and locums directly via an easy‑to‑use app. The app...

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Claire Farquharson will be the first person to tell you that she is not an Instagram expert; however, she has found a way to make Instagram work for her and her career as a podiatrist. 

In 2018, she started a little Instagram page and blog @_ThePod with the hope of changing peoples perceptions on podiatry as a profession. She loves art, design, fashion and podiatry, and I could not see why they couldn’t all co-exist together on one social page. 

On this episode we discuss:

  • Why she is helping people change the way they look at their feet and the stigma attached to podiatry. 
  • Social media as a platform to educate, inform and inspire both patients and other health professionals
  • Finding your angle on social media
  • How to make podiatry more aesthetic, trendy and relevant
  • Your profile does not need to be attached to a specific location or business name. 
  • The subtle art of sharing your podiatry message 

"People don’t want to see ingrown toenails pop up in their newsfeed."

Final Tips

  1. You will learn what works from your previous posts, and you will evolve.
  2. You cant be relatable too soon too quick; you need to gain your follower's trust. 

If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Claire @_ThePod on Instagram. 

Facebook Page & Group

Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos. 

Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.

Podiatry Business Coaching & Mentoring

If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business. 

  • Marketing - You need to have a proper, well thought out strategy
  • Systems - You need systems that will support both your marketing and your team.
  • Team - You need to develop a culture that makes your life easier, not harder
  • Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits. 

Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.

If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help.  

Newsletter & Events 

Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

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