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090 - Claire Farquharson Clever Use of Instagram

Podiatry Legends Podcast

Release Date: 07/02/2020

416 - Why Every Podiatrist Needs to Embrace AI with Jonathan Small show art 416 - Why Every Podiatrist Needs to Embrace AI with Jonathan Small

Podiatry Legends Podcast

Artificial Intelligence is no longer something for the future; it’s already influencing how patients search for answers and choose healthcare providers. In this episode, Tyson Franklin is joined by Jonathan Small to explore how podiatrists can begin using AI in practical ways within their clinics. From marketing and content creation to improving systems and patient communication, AI offers opportunities to save time and operate more efficiently. They also discuss the importance of early adoption, the role of Answer Engine Optimisation (AEO), and why resisting change could leave podiatrists...

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415 - The Worst Time to Get Business Coaching (It’s Not What You Think) show art 415 - The Worst Time to Get Business Coaching (It’s Not What You Think)

Podiatry Legends Podcast

A common phrase I hear from podiatrists is: “Once I get busier, I’ll look into business coaching.” On the surface, it sounds logical, but in reality, it’s one of the biggest mistakes you can make. In this solo episode, I unpack why waiting creates more problems than it solves. I discuss the “amplification effect,” "the I'll wait till later trap", how inefficiencies grow under pressure, and why being busy often leads to stress rather than success. I also share two bonus insights (Easter Eggs) around pricing: why your fees don’t need to be fixed and how your mindset around pricing...

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414 - The 7 Ingredients of Success with Jason Cunningham show art 414 - The 7 Ingredients of Success with Jason Cunningham

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I chat with Jason Cunningham, business advisor, author, and media commentator, about what it really takes to build a successful business. We explore why many podiatrists get stuck working in their business instead of on it, and how shifting your focus to strategy, systems, and structure can completely change your results. If you want to build a podiatry business that gives you more freedom, better patients, and long-term growth, this is an episode you don’t want to miss. Key Takeaways Build your business as if you plan to sell it Most...

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413 - The Importance of Professional Connections in Podiatry with Anne Melville show art 413 - The Importance of Professional Connections in Podiatry with Anne Melville

Podiatry Legends Podcast

In this episode, Anne Melville shares how she built a successful private practice in the small Scottish town of Gourock and implemented a membership model that now supports both her business and her lifestyle. The result has been increased stability, stronger patient relationships, and the ability to create a genuine sense of community. We explore the importance of professional connections, why you need to overcome self-doubt, and why podiatrists who stay engaged with their peers are far more likely to thrive in the long term. Key Takeaways from this Episode Connection is the key to...

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412 - The Truth About Success in Podiatry: Planning, Priorities and Paying the Price show art 412 - The Truth About Success in Podiatry: Planning, Priorities and Paying the Price

Podiatry Legends Podcast

In this episode, Tyson Franklin is joined by Melbourne Podiatrists, Richard Chasen, for a deep and thought-provoking discussion about business, life choices, and what success really looks like in podiatry. They explore the idea that while you can have anything you want, you can’t have everything, and how this impacts decisions around hiring, income, lifestyle, and long-term career direction. The conversation also challenges common beliefs about money, patient care, and what it truly takes to build a sustainable practice. This episode is ideal for podiatrists who feel stuck, overwhelmed, or...

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411 - The Savannah Bananas Fans First Experience with Jesse Cole show art 411 - The Savannah Bananas Fans First Experience with Jesse Cole

Podiatry Legends Podcast

This episode is a special one. It’s a conversation from my previous podcast, It’s No Secret with Dr T, recorded back in 2020—long before the Savannah Bananas became the global sensation they are today. Back then, Jesse Cole was already doing things differently, selling out games and rethinking what a sporting experience could be. But what makes this episode so valuable isn’t baseball… It’s business. Jesse shares how shifting focus from product to experience completely transformed his team. The same principles apply directly to podiatry clinics and small businesses. How you...

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410 - Ultrasound Guided Nerve Hydrodissection and Regenerative Medicine with James Ferrie show art 410 - Ultrasound Guided Nerve Hydrodissection and Regenerative Medicine with James Ferrie

Podiatry Legends Podcast

  In this episode, Tyson Franklin welcomes back Melbourne podiatrist James Ferrie, the owner of My Sports Podiatrist, to explore regenerative medicine and ultrasound-guided treatment techniques. James shares insights into prolotherapy, PRP and nerve hydrodissection, explaining how these approaches stimulate healing in degenerative tissues and relieve nerve-related pain. The conversation also covers clinical growth, continuous learning and why podiatrists should never feel trapped in the type of practice they’ve created. The registration link for the workshop is   You can also...

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409 - Psychologist Dr Dave Weiman Discusses Purpose Values and Best Self show art 409 - Psychologist Dr Dave Weiman Discusses Purpose Values and Best Self

Podiatry Legends Podcast

This week, I’m digging deep into the archives and bringing back one of the most powerful conversations I’ve had on the podcast. Episode 64 originally aired in 2020, and it went gangbusters. But many of you who’ve discovered the show more recently may never have heard it. My guest is Dr Dave Weiman, psychologist and leadership consultant from Pennsylvania. Dave has worked with business owners across multiple industries, including podiatry, and in this episode, we explore something far more important than marketing tactics or business growth strategies. We dive into why motivation alone...

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408 - Life Moves Pretty Fast with Dr Jae Grymes show art 408 - Life Moves Pretty Fast with Dr Jae Grymes

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I’m joined by Dr Jae Grymes from Delaware, USA, a dual board-certified dental anaesthesiologist and paediatric dentist. While her clinical world is dentistry, you’ll quickly realise how similar our professions are. We dive into the realities of healthcare today, debt, corporate pressure, perfectionism, burnout, and the silent struggles many clinicians face but rarely talk about openly. Jae shares her personal journey through grief, professional dissatisfaction, and rebuilding her mindset from the ground up. We discuss why “everything is...

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407 - Tomorrows Podiatry is Creating Leaders with Michael Stephenson show art 407 - Tomorrows Podiatry is Creating Leaders with Michael Stephenson

Podiatry Legends Podcast

Tomorrow’s Podiatry: Building Confidence, Leadership and Belonging In this episode of the Podiatry Legends Podcast, I welcome back Michael Stephenson from AA Podiatry in Glasgow to talk about the evolution of Tomorrow’s Podiatry and why soft skills may be the most undervalued asset in our profession. We cover a lot in this conversation — public speaking, networking, mentorship, student leadership, culture, the importance of belonging and how Tomorrow's Podiatry Awards have grown since 2019.  But the real theme? Confidence changes everything. 10 Takeaway Points from Episode 407 ...

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More Episodes

Claire Farquharson will be the first person to tell you that she is not an Instagram expert; however, she has found a way to make Instagram work for her and her career as a podiatrist. 

In 2018, she started a little Instagram page and blog @_ThePod with the hope of changing peoples perceptions on podiatry as a profession. She loves art, design, fashion and podiatry, and I could not see why they couldn’t all co-exist together on one social page. 

On this episode we discuss:

  • Why she is helping people change the way they look at their feet and the stigma attached to podiatry. 
  • Social media as a platform to educate, inform and inspire both patients and other health professionals
  • Finding your angle on social media
  • How to make podiatry more aesthetic, trendy and relevant
  • Your profile does not need to be attached to a specific location or business name. 
  • The subtle art of sharing your podiatry message 

"People don’t want to see ingrown toenails pop up in their newsfeed."

Final Tips

  1. You will learn what works from your previous posts, and you will evolve.
  2. You cant be relatable too soon too quick; you need to gain your follower's trust

If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Claire @_ThePod on Instagram. 

Facebook Page & Group

Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos. 

Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.

Podiatry Business Coaching & Mentoring

If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business. 

  • Marketing - You need to have a proper, well thought out strategy
  • Systems - You need systems that will support both your marketing and your team.
  • Team - You need to develop a culture that makes your life easier, not harder
  • Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits. 

Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.

If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help.  

Newsletter & Events 

Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

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