CarlGould-#70secondCEO-What COVID has done to Shopping
Release Date: 07/31/2020
Carl-Gould-#70secondCEO-During Down Turns Buyers Refer to Experts
Carl Gould #70secondCEO
During Down Turns, Buyers Refer to Experts Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing is the number one way that you communicate with your clientele. As soon as you advertise your pricing, you do two things. One is you tell them who you are. I'm the premium version, I'm the mid version, I'm the economy version, and they're all good. There's buyers for all three, so you don't have to say which one's better than the other. But one thing that either, if you are among the highest...
info_outline
Carl-Gould-#70secondCEO-Good Word Travels
Carl Gould #70secondCEO
info_outline
Carl-Gould-#70secondCEO-Cut Through the Clutter
Carl Gould #70secondCEO
Cut Through the Clutter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I eat a very plant-based diet. Whenever I go to a restaurant, I can tell if they know how to serve a vegan, basically. Are they just, did they Google it and say, okay, anything that's not this? Or do they actually know? And I can tell you a lot about the difference. You know, so if somebody's passionate about a subject or passionate about a project, product, or service, they're gonna know the...
info_outline
Carl-Gould-#70secondCEO-Understand Who is Your Ideal Avatar pt 2
Carl Gould #70secondCEO
Understand Who is Your Ideal Avatar pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. If you were a college, if you were a university, you would look at someone like you, someone like me and say, Oh, well, they're a good candidate. They have kids or they are part of a family, or they live in a certain area or they make a certain amount of money. So they would target me. I'll just take myself. They would target me and say, Oh, that guy, Carl, we should start really marketing to him right...
info_outline
Carl-Gould-#70secondCEO-Understand Who is Your Ideal Avatar
Carl Gould #70secondCEO
Understand Who is Your Ideal Avatar Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One exercise that every business owner has to do is make sure that they take a step back and understand who their ideal client avatar is, right? So if you get an ideal client, and you know what's going on in their life right now and what would trigger them to call you or accept your call right now, that's the key, right? I'll use myself as an example in just a minute. Still, we want to identify who is the...
info_outline
Carl-Gould-#70secondCEO-Decide Where You Are as an Entrepreneur PT 2
Carl Gould #70secondCEO
Decide Where You Are as an Entrepreneur PT 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You have two slightly different approaches. Apple in the beginning, when they first started out, I mean their commercials were throwing hammer balls at TV sets and blowing up the status quo. Well, they're the establishment now. You know what I mean? Like they're not running around saying we want to blow up the universe, right? They're trying not to screw it up right now. But in the beginning, they were...
info_outline
Carl-Gould-#70secondCEO-Decide Where You Are as an Entrepreneur
Carl Gould #70secondCEO
Decide Where You Are as an Entrepreneur Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.First off, decide where you are because when you're trying to make a mark, it's time to be bold, it's time to be provocative, it's time to take risk. You know, if you're trying to make a mark, you're not trying to just get customers. That's not your goal. Because you think you can do it better, so you are out to poach customers, right? If I've got cupcakes, I'm going to try to find people who like cupcakes. Well, guess...
info_outline
Carl-Gould-#70secondCEO-Entrepreneurs Fall into Two Catagories
Carl Gould #70secondCEO
Entrepreneurs Fall into Two Catagories Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Entrepreneurs tend to fall in two categories. First category I call is they want to make a mark. They have an idea, they've got a dream, there's something that they want to do, they want to put their stamp on their community or in their industry or in the world, right? I have a better way to make cupcakes. I just make cupcakes better. I want to show the world how good my grandma's cupcakes were. So you open...
info_outline
Carl-Gould-#70secondCEO-What Stage can The Owner Step Back
Carl Gould #70secondCEO
What Stage can The Owner Step Back Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It starts in stage four to some degree, stage three, right? If you are, let's say you run a real estate office and you don't want to be the one going out, sitting at somebody else's kitchen table on the evenings and weekends, trying to get listings and, you know, showing houses on the weekend. You can hire a bunch of realtors that will do that for you. And you're like the managing partner, right? Or if you're a law...
info_outline
Carl-Gould-#70secondCEO-The Majority of Businesses are Stage 2 3
Carl Gould #70secondCEO
The Majority of Businesses are Stage 2 & 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The overwhelming majority of businesses are in stage two and three, right? 98.6% of businesses have less than 20 employees. 96% of businesses are under 1 million, and they tend to be stage two and stage three businesses. Once you get into stage four and above, these are businesses that do well over a million dollars. To go from stage three to four, you have to have a layer of employees called management, and...
info_outlineShopping will never be the same again! Carl explains why in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO just a little over a one minute investment every day for a lifetime of results.
Going to a mall for something that you know, you want that, you know the store has it and you know that it fits and you know the price; I don't see people going to the mall for that ever again.
I think that shopping trip is officially dead. Yep. It's officially dead. That's right. It's all done. Because I don't need anything. And think about it, I mean I have to buy this soap for point. Right. Well, there's nothing in the shopping experience that makes it worth me going there to buy a commodity. I don't need to right? However, if I want the custom shopping experience if I want to come in and and pick something out or get measured or try a few things on or I need some guidance on the purchase. Yeah, then I'm going to go and that's what the malls are going to have to become. They're going to have to give that shopping experience.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.