BTI #117: How to Restart Your Marketing with Shanté Cofield
Release Date: 07/30/2020
Beyond the Image Podcast
IMPORTANT NOTE: My free 3-day marketing workshop starts today - sign up at https://join.jamespatrick.com/3-day-workshop
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In 3 Days, James is going to teach you how to grow your Fitness & Coaching business leveraging one of the most powerful marketing and sales strategies to ensure you increase your revenue while avoiding the entrepreneurial grind.
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Woo hoo! Beyond the Image just turned 200! In this our 200th episode, host James Patrick answers your questions on marketing, branding, sales and media pitching live!
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Low ticket items are a fantastic was to increase your gross revenue, but not in the way you might initially be thinking!
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The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the features that are being sold and not the benefits for what it means to the consumer.
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It is time for you as an entrepreneur to tap into the resources that formerly only large corporations had access to - the principles of marketing psychology that will help you attract more prospects, close more sales and retain more clients.
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Every coach agrees that we should pull together a customer or client avatar worksheet for the audience we are trying to position ourselves in front of.
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The more success you build and the more impact you create the more you will find haters popping up in your path to attempt to slow you down or derail you altogether.
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How do I stand out online? How do I grow an engaged audience? How do I manage my time on social media? How do I best sell my services online? How do I use the latest tools in my brand growth online?
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In business we have two types of sales. Fast lane sales are often low ticket offers with more of a transactional relationship with a customer whereas slow lane sales are core or high ticket offers to a nurtured audience.
info_outlineWhat was once working before is no longer working. The idea that if we simply posted enough content that eventually a percentage of our audience would see it and would want to hire us and work with us.
That idea of marketing and business development is no longer working in our over-stimulated and over-sold world. We need to restart our marketing with a fresh approach.
Enter Dr. Shanté Cofield, also known as The Movement Maestro who joins the Beyond the Image podcast to chat with host James Patrick about how to reignite consumer confidence within our brands by earning their attention, creating calls to interact and rewarding a fully engaged audience.
Connect with Shanté on Instagram @TheMovementMaestro
Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!
Also we just opened up passes for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com