EP415: How to SELL HARD (Without Hurting Your Reputation)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 08/11/2020
Why Intuition Stops Working When Your Business Starts Scaling feat. Dr. Lisa Marie Bobby
Woman Owned: The Growth Podcast for Women Entrepreneurs
There is a stage of business growth where things can look successful from the outside and feel chaotic on the inside. Revenue is real. Clients are real. The team may even be growing. But nothing quite compounds. Every quarter feels like starting over, every hire feels like a gamble, and too many decisions still rely on instinct because there is no real operating system underneath the business. In this episode, Eleanor is joined by Dr. Lisa Marie Bobby, founder of Growing Self, who built her business from a solo therapy practice into a network of 65 clinicians operating across the United...
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Why Growth Breaks Your Business (And How to Build for What's Next) with Dr. Nadya Zhexembayeva
Woman Owned: The Growth Podcast for Women Entrepreneurs
There’s a moment most growing businesses hit where everything that once worked starts to feel like it’s working against you. The systems that helped you scale. The team structures that once felt efficient. Even the way you organize your week. What many leaders interpret as a people problem or sometimes a personal leadership failure is often something else entirely: a structural mismatch between your business and the environment it now operates in. In this episode, Eleanor sits down with corporate reinvention expert Dr. Nadya Zhexembayeva, founder of the Reinvention Academy and...
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The CEO Reading List That Built a 7-Figure Business
Woman Owned: The Growth Podcast for Women Entrepreneurs
If you want to grow a powerful company, you need powerful thinking, and books are one of the fastest ways to access it. In this episode, Eleanor shares the seven business books that have most shaped her leadership, decision-making, and ability to scale into the top 1% of women entrepreneurs globally. These are not trendy titles or surface-level reads. They are foundational works that influenced how she thinks about power, profit architecture, capacity, abundance, product design, onboarding, and sales. Listen in today as Eleanor breaks down why each book matters, what it unlocked...
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Quarterly Business Planning for CEOs: How to Decide What to Work On Next
Woman Owned: The Growth Podcast for Women Entrepreneurs
If the CEO job description was boiled down to one question, it would be this: what do we work on next? Most women entrepreneurs don’t struggle because they aren’t working hard enough. They struggle because they’re working on the wrong thing. Here’s the truth: businesses don’t rise to the level of their potential. They shrink to the level of their constraints. Growth isn’t about adding more marketing, more offers, or more complexity. It’s about identifying the single bottleneck restricting flow and releasing it. Listen in this week as Eleanor walks you through the...
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How to Diagnose Your Business Health Using 4 Key Numbers
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you growing your revenue but still feel broke at the end of the month? Many women entrepreneurs face this problem without realizing that the issue lies not in the revenue, but in the lack of a solid financial structure. In this episode, Eleanor breaks down the Margin Stack: a framework she uses to analyze the health of her business. If you’ve ever found yourself asking, “Why does leadership feel so exhausting if everything is working?”, then this episode will help you make sense of the financial dynamics at play in your business. You’ll learn the four cost allocations...
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Why Leadership Gets Harder As Your Company Grows feat. LIA GARVIN
Woman Owned: The Growth Podcast for Women Entrepreneurs
If your company is objectively successful but leadership feels heavier, more personal, and more draining than you expected, you’re not imagining it. For many women founders running businesses in the one to ten million dollar range, leadership strain shows up right as things start working. This week, Eleanor is joined by Lia Garvin, a workplace expert who has led and advised teams inside some of the most operationally demanding organizations in the world, including Apple and Google. Drawing from her experience and her book The Unstoppable Team, Lia breaks down what actually happens...
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The 4-Part Revenue System That Scales to $2M+
Woman Owned: The Growth Podcast for Women Entrepreneurs
If you’re generating strong revenue but still feel one bad month away from panic, the issue isn’t how much money you’re making - it’s the absence of a revenue system. Revenue is an outcome, not an asset, and when a business lacks infrastructure, the founder becomes the system, absorbing all the volatility, pressure, and risk. This week, Eleanor explains why chasing sales without building structure leads to fragility, no matter how impressive the topline numbers look. Tune in as Eleanor breaks down the four-part revenue system every business needs before it can reliably...
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Where Business Stability Actually Comes From (and Why It’s Often Misunderstood) feat. JULIA TAYLOR
Woman Owned: The Growth Podcast for Women Entrepreneurs
You can be running a successful business and still feel exposed. Revenue is coming in, clients are smart, demand is real, and yet, cash flow feels tighter than it should, decisions feel heavier than expected, and the business itself feels fragile. In this conversation, Eleanor is joined by Julia Taylor, CEO and founder of GeekPack, a company that operates at the intersection of entrepreneurship and institutions. This episode names a reality many women business owners experience but rarely have language for: sometimes the problem isn’t how well you’re working, it’s where your...
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How to Lead Your Company with Power feat. EMILY FEAIRS
Woman Owned: The Growth Podcast for Women Entrepreneurs
Many women in leadership positions find themselves exhausted, overwhelmed, and wondering why they can't seem to get ahead despite working harder than everyone around them. In this episode, Eleanor sits down with Emily Feairs, co-founder of Our Time to Lead and high-impact leadership coach, to break down what power actually is and why so many high-achieving women struggle to claim it. Emily spent her career advising some of the most powerful leaders in the country, from cabinet ministers and CEOs to executive teams navigating complexity, conflict, and change, and she's noticed a pattern...
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Why So Many Successful Women Say “I Hate Selling”
Woman Owned: The Growth Podcast for Women Entrepreneurs
“I hate selling.” If you've ever thought this, you're not alone. But here's what's surprising: Eleanor hears this most often from women who are already successful - women with strong reputations, loyal clients, and thriving referral networks. If hating sales were simply about fear or lack of confidence, wouldn't it get easier as you became more established? The reality is that for many women, that dislike actually intensifies as they become more successful. That's because the issue isn't you. It's the system. Join Eleanor this week as she reveals why established women...
info_outlineHave you ever looked at the competition in your industry and noticed that your following, database, or subscriber list is way smaller than everyone else’s? You want to make more sales, but don’t want to ruin your reputation with those high-pressure sales tactics. Don’t worry, help is on the way.
When I transitioned into coaching, selling wasn’t easy. Quite frankly, it was like a whole new language. I quickly learned that selling hard isn’t about being pushy or forcing people into joining your lists. It’s about structure and positioning.
I use a lot of basketball references in this episode to explain the importance of positioning in your business. Rebounders in the game are always looking for where the shot is coming from and where it’s going to bounce to. Then, it’s about positioning yourself to catch the rebound. In this way and many others, basketball is a lot like sales.
In this episode, I’m sharing how you can sell harder without ruining your reputation with high-pressure sales tactics. You don’t have to feel gross about selling if you understand how to position your offers in a way that ascends your customers from one level to the next. I’m talking about setting yourself up to get the rebound, releasing the pressure you put on yourself to sell harder, and ascension creation. The things I share today are some of the ways I was able to build a seven-figure business with a much smaller list than most of my colleagues. I did it, so I know you can too.
Today on the Power + Presence + Position Podcast:
- Why rebounding in basketball is just like positioning yourself for a sale.
- How mastering positioning is crucial for success in sports and in business.
- How to position yourself correctly for the sale.
- The importance of knowing our customers’ next-level wants.
- What creation ascension is and how to plan out milestones.
- The gorgeous organization principle that allows you to sell hard consistently.
Resources Mentioned:
- Today’s episode is sponsored by the show, Young Money with Tracey Bissett
- EP413: Improve Your Marketing By Knowing Your Promised Land
- The Last Dance - docuseries
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