EP415: How to SELL HARD (Without Hurting Your Reputation)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 08/11/2020
Why Doing Everything Right STILL Doesn't Create a Valuable Business
Woman Owned: The Growth Podcast for Women Entrepreneurs
You're disciplined, consistent, and executing all the right strategies… so why does your business still feel heavier than it should? Why does growth feel slower, more exhausting, and still deeply dependent on you? If you’ve ever wondered why doing everything “right” isn’t creating the kind of business value you expected, this episode will fundamentally change how you think about growth. In this episode, Eleanor unpacks the effort trap that keeps so many women founders overworking without building true enterprise value. While many businesses are structured to generate...
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Why Your Business Doesn’t Have REAL Accountability
Woman Owned: The Growth Podcast for Women Entrepreneurs
You're organized, disciplined, and deeply committed to your business… so why does it still feel like things aren’t moving the way they should? Why do priorities shift, decisions stall, and momentum come and go? In this episode, Eleanor breaks down the difference between self-accountability and structural accountability, and why most women-led businesses are relying on the wrong one. If you’ve ever felt like you’re doing everything “right” but still aren’t getting consistent results, this episode will challenge how you think about accountability inside your business. ...
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Why I Optimize for ENTERPRISE VALUE - Not Revenue
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you focusing solely on revenue growth but still feel like something’s missing in your business? Revenue growth feels great in the short term, but does it always lead to the long-term success you’re aiming for? It’s important to ask yourself whether the decisions you’re making today are truly setting your business up for sustained success or just paying the bills for now. In this episode, Eleanor shares why she optimizes for enterprise value - not revenue - in her own business. She explains that while revenue growth is often the immediate focus, building long-term enterprise...
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You Did The Work. The Business Didn't Change: Why Coaching Optimizes the Founder and Leaves the Architecture Untouched
Woman Owned: The Growth Podcast for Women Entrepreneurs
As a founder, you’ve likely experienced the frustration of putting in endless hours of work, pushing your growth mindset, and working with the best coaches, only to feel like your business isn’t changing. So, what’s missing? If you’ve optimized yourself but neglected the structure of your business, you might be missing the key ingredient for growth: the right business architecture. In today’s episode, Eleanor breaks down why personal development and coaching can only take you so far if the underlying systems and structures aren’t aligned for scalability. She walks you...
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Expiring Revenue vs Accumulating Revenue: Why Your Revenue Model Isn’t Creating Predictable Income
Woman Owned: The Growth Podcast for Women Entrepreneurs
Why does revenue feel inconsistent, even when your business is growing? Many women founders assume more sales will solve the problem, but what if the issue isn’t volume, but the type of revenue being generated? When income constantly resets instead of building on itself, it creates pressure, unpredictability, and a cycle that’s difficult to break. In this episode, Eleanor explores the critical difference between expiring revenue and accumulating revenue, and why this distinction matters more than most founders realise. She breaks down how different revenue models shape the stability...
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Growth vs Protection: What Every CEO Is Weighing Right Now
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you making smart, responsible decisions in your business right now… or quietly increasing your risk without realizing it? In this episode, Eleanor breaks down what’s really happening beneath the surface as market volatility rises and client behavior shifts. She introduces two distinct leadership postures: growth and protection, and explains why so many CEOs are unconsciously slipping into protection mode. While it can feel like the safest move, she reveals how this instinct is often rooted in an employee mindset that doesn’t translate to entrepreneurship. Listen in to...
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The $675K Mistake: What Deferred Decisions Actually Cost
Woman Owned: The Growth Podcast for Women Entrepreneurs
What’s the real cost of unmade decisions in your business? For Eleanor, the price tag was $675,000 in just 12 months. In this episode, she reveals the two key decisions she delayed and the dramatic consequences of that deferral. It’s easy to think that postponing decisions is neutral, but Eleanor’s experience proves otherwise. Deferred decisions don’t just linger quietly; they accumulate, causing drag on your business, your team, and ultimately your bottom line. Tune in this week to as Eleanor shares why deferring decisions, especially around people and structure, is more...
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Why Intuition Stops Working When Your Business Starts Scaling feat. Dr. Lisa Marie Bobby
Woman Owned: The Growth Podcast for Women Entrepreneurs
There is a stage of business growth where things can look successful from the outside and feel chaotic on the inside. Revenue is real. Clients are real. The team may even be growing. But nothing quite compounds. Every quarter feels like starting over, every hire feels like a gamble, and too many decisions still rely on instinct because there is no real operating system underneath the business. In this episode, Eleanor is joined by Dr. Lisa Marie Bobby, founder of Growing Self, who built her business from a solo therapy practice into a network of 65 clinicians operating across the United...
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Why Growth Breaks Your Business (And How to Build for What's Next) with Dr. Nadya Zhexembayeva
Woman Owned: The Growth Podcast for Women Entrepreneurs
There’s a moment most growing businesses hit where everything that once worked starts to feel like it’s working against you. The systems that helped you scale. The team structures that once felt efficient. Even the way you organize your week. What many leaders interpret as a people problem or sometimes a personal leadership failure is often something else entirely: a structural mismatch between your business and the environment it now operates in. In this episode, Eleanor sits down with corporate reinvention expert Dr. Nadya Zhexembayeva, founder of the Reinvention Academy and...
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The CEO Reading List That Built a 7-Figure Business
Woman Owned: The Growth Podcast for Women Entrepreneurs
If you want to grow a powerful company, you need powerful thinking, and books are one of the fastest ways to access it. In this episode, Eleanor shares the seven business books that have most shaped her leadership, decision-making, and ability to scale into the top 1% of women entrepreneurs globally. These are not trendy titles or surface-level reads. They are foundational works that influenced how she thinks about power, profit architecture, capacity, abundance, product design, onboarding, and sales. Listen in today as Eleanor breaks down why each book matters, what it unlocked...
info_outlineHave you ever looked at the competition in your industry and noticed that your following, database, or subscriber list is way smaller than everyone else’s? You want to make more sales, but don’t want to ruin your reputation with those high-pressure sales tactics. Don’t worry, help is on the way.
When I transitioned into coaching, selling wasn’t easy. Quite frankly, it was like a whole new language. I quickly learned that selling hard isn’t about being pushy or forcing people into joining your lists. It’s about structure and positioning.
I use a lot of basketball references in this episode to explain the importance of positioning in your business. Rebounders in the game are always looking for where the shot is coming from and where it’s going to bounce to. Then, it’s about positioning yourself to catch the rebound. In this way and many others, basketball is a lot like sales.
In this episode, I’m sharing how you can sell harder without ruining your reputation with high-pressure sales tactics. You don’t have to feel gross about selling if you understand how to position your offers in a way that ascends your customers from one level to the next. I’m talking about setting yourself up to get the rebound, releasing the pressure you put on yourself to sell harder, and ascension creation. The things I share today are some of the ways I was able to build a seven-figure business with a much smaller list than most of my colleagues. I did it, so I know you can too.
Today on the Power + Presence + Position Podcast:
- Why rebounding in basketball is just like positioning yourself for a sale.
- How mastering positioning is crucial for success in sports and in business.
- How to position yourself correctly for the sale.
- The importance of knowing our customers’ next-level wants.
- What creation ascension is and how to plan out milestones.
- The gorgeous organization principle that allows you to sell hard consistently.
Resources Mentioned:
- Today’s episode is sponsored by the show, Young Money with Tracey Bissett
- EP413: Improve Your Marketing By Knowing Your Promised Land
- The Last Dance - docuseries
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