EP415: How to SELL HARD (Without Hurting Your Reputation)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 08/11/2020
How to Protect Your Capital: Capital Is a Verb (Part 5)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Before you invest in growth, you need to protect what you’ve already built. In this episode, Eleanor breaks down why protecting capital is a foundational CEO skill and how understanding your true cash position gives you the confidence to make stronger decisions. Listen in this week as Eleanor dives into the second part of the Jewel Capital Framework: protecting capital. Learn how to protect your capital using the zero line and weekly cash protocol, why financial clarity creates CEO confidence, and how building capital strength gives you more options as a leader. Eleanor shares how to...
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Manufacturing Capital: Capital Is a Verb (Part 4)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Strong revenue doesn’t always mean strong capital. If you’ve ever felt that despite the revenue your business is bringing in, it just isn’t leaving you with real surplus or optionality, this episode is for you. This week, Eleanor breaks down why revenue alone doesn’t make you wealthier, and how the right architecture can turn your revenue into actual capital that compounds over time. Eleanor walks you through how to manufacture capital by converting revenue into surplus and analyzing the Margin Stack: four key cost allocations that determine your profitability. Watch the...
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The 3-Part Jewel Capital Framework: Capital Is a Verb (Part 3)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you watching your revenue grow… but still feel broke? In this episode, Eleanor introduces the 3-Part Jewel Capital Framework. This framework gives founders a step-by-step guide for deploying money intentionally to scale sustainably. If you’ve ever felt stuck despite doing everything “right,” this episode will give you the clarity and tools to start putting your money to work. Watch the full video here: Get full show notes and more information here: Follow Eleanor on LinkedIn and Instagram here:
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Why Successful Women Founders Still Feel Broke: Capital Is a Verb (Part 2)
Woman Owned: The Growth Podcast for Women Entrepreneurs
So your business is thriving, but you’re still feeling broke. You’re making more money than ever, but the numbers just don’t feel like they’re adding up. This isn’t a money mindset problem. It’s a capital framework problem. In this second installment of the Capital Is a Verb series, Eleanor breaks down why successful women founders often feel financially constrained even when their businesses are generating revenue. Watch the full video here: Get full show notes and more information here: Follow Eleanor on LinkedIn and Instagram here:
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The Cost of Capital Conservatism: Capital Is a Verb (Part 1)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you holding onto capital too tightly in your business? What if your reluctance to deploy resources is quietly slowing your growth and limiting your ability to scale? In this episode, Eleanor explores the hidden cost of capital conservatism and why capital isn’t just money - it’s a verb that needs to be put into action to create real leverage. She breaks down the difference between hoarding resources and strategically deploying them to maximize growth. Watch the full video here: Get full show notes and more information here: Follow Eleanor on LinkedIn and Instagram...
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The Difference Between Expansion and Curation
Woman Owned: The Growth Podcast for Women Entrepreneurs
Have you ever felt like your business is growing, but somehow the quality, profitability, or true value seems to be slipping? What if the secret to sustainable growth isn’t adding more, but knowing what to subtract? In this episode, Eleanor dives into the subtle but powerful difference between expansion and curation, and why focusing on what to let go of is the key to building an enterprise that’s both profitable and resilient. Watch the full video here: Get full show notes and more information here: Follow Eleanor on LinkedIn and Instagram here:
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Inherited Ambition VS Sophisticated Ambition
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you building the business you truly intend, or just a version of success shaped by inherited expectations? Many women founders step into entrepreneurship with immense capability, only to find themselves trapped by patterns of ambition absorbed from corporate culture or societal norms. The result? A relentless pursuit of growth that drains freedom, energy, and focus, without creating the optionality and value they envisioned. In this episode, Eleanor explores the difference between inherited ambition, the drive to always grow bigger and chase external metrics, and...
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Billion-Dollar Execution with Liz Elting
Woman Owned: The Growth Podcast for Women Entrepreneurs
How does a founder turn an idea into a billion-dollar business without burning out or losing control? What separates leaders who create lasting enterprise value from those who plateau despite working hard? Liz Elting, Founder and CEO of The Elizabeth Elting Foundation, is a New York-based entrepreneur, business leader, bestselling author, linguaphile, philanthropist, feminist, and mother. She is recognized as one of the most successful self-made women in the world and is celebrated for her work to tackle systemic barriers to success and equality and develop the next generation of women...
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The 7-Figure Authority, 6-Figure Monetization TRAP
Woman Owned: The Growth Podcast for Women Entrepreneurs
Have you ever wondered why some founders can have undeniable authority and skill, yet still struggle to translate that into real wealth for themselves? What if the gap isn’t about effort, expertise, or even pricing… but about the architecture of the business itself? In this episode, Eleanor dives into the concept of seven-figure authority paired with six-figure monetization architecture. She breaks down why positioning alone doesn’t guarantee income, how the market can pull your business downward if you’re attracting lower-value buyers, and why solving smaller problems - even...
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7-Figure Authority in a Mid-Market Position: The Costly Gap in Your Business
Woman Owned: The Growth Podcast for Women Entrepreneurs
What if the reason your business feels harder than it should isn’t because you need more clients, more marketing, or more discipline, but because you are operating far below your natural altitude? Many highly capable women founders have built businesses that look successful on paper, yet still feel exhausting to run. The question is: are you tolerating a market position that is two or three levels below where you, your team, and your expertise actually belong? In this episode, Eleanor explores the costly gap between authority and market position. She explains why so many women...
info_outlineHave you ever looked at the competition in your industry and noticed that your following, database, or subscriber list is way smaller than everyone else’s? You want to make more sales, but don’t want to ruin your reputation with those high-pressure sales tactics. Don’t worry, help is on the way.
When I transitioned into coaching, selling wasn’t easy. Quite frankly, it was like a whole new language. I quickly learned that selling hard isn’t about being pushy or forcing people into joining your lists. It’s about structure and positioning.
I use a lot of basketball references in this episode to explain the importance of positioning in your business. Rebounders in the game are always looking for where the shot is coming from and where it’s going to bounce to. Then, it’s about positioning yourself to catch the rebound. In this way and many others, basketball is a lot like sales.
In this episode, I’m sharing how you can sell harder without ruining your reputation with high-pressure sales tactics. You don’t have to feel gross about selling if you understand how to position your offers in a way that ascends your customers from one level to the next. I’m talking about setting yourself up to get the rebound, releasing the pressure you put on yourself to sell harder, and ascension creation. The things I share today are some of the ways I was able to build a seven-figure business with a much smaller list than most of my colleagues. I did it, so I know you can too.
Today on the Power + Presence + Position Podcast:
- Why rebounding in basketball is just like positioning yourself for a sale.
- How mastering positioning is crucial for success in sports and in business.
- How to position yourself correctly for the sale.
- The importance of knowing our customers’ next-level wants.
- What creation ascension is and how to plan out milestones.
- The gorgeous organization principle that allows you to sell hard consistently.
Resources Mentioned:
- Today’s episode is sponsored by the show, Young Money with Tracey Bissett
- EP413: Improve Your Marketing By Knowing Your Promised Land
- The Last Dance - docuseries
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