EP415: How to SELL HARD (Without Hurting Your Reputation)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 08/11/2020
Billion-Dollar Execution with Liz Elting
Woman Owned: The Growth Podcast for Women Entrepreneurs
How does a founder turn an idea into a billion-dollar business without burning out or losing control? What separates leaders who create lasting enterprise value from those who plateau despite working hard? Liz Elting, Founder and CEO of The Elizabeth Elting Foundation, is a New York-based entrepreneur, business leader, bestselling author, linguaphile, philanthropist, feminist, and mother. She is recognized as one of the most successful self-made women in the world and is celebrated for her work to tackle systemic barriers to success and equality and develop the next generation of women...
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The 7-Figure Authority, 6-Figure Monetization TRAP
Woman Owned: The Growth Podcast for Women Entrepreneurs
Have you ever wondered why some founders can have undeniable authority and skill, yet still struggle to translate that into real wealth for themselves? What if the gap isn’t about effort, expertise, or even pricing… but about the architecture of the business itself? In this episode, Eleanor dives into the concept of seven-figure authority paired with six-figure monetization architecture. She breaks down why positioning alone doesn’t guarantee income, how the market can pull your business downward if you’re attracting lower-value buyers, and why solving smaller problems - even...
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7-Figure Authority in a Mid-Market Position: The Costly Gap in Your Business
Woman Owned: The Growth Podcast for Women Entrepreneurs
What if the reason your business feels harder than it should isn’t because you need more clients, more marketing, or more discipline, but because you are operating far below your natural altitude? Many highly capable women founders have built businesses that look successful on paper, yet still feel exhausting to run. The question is: are you tolerating a market position that is two or three levels below where you, your team, and your expertise actually belong? In this episode, Eleanor explores the costly gap between authority and market position. She explains why so many women...
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The Great Re-Sort: Why Brilliant Women Founders Keep Landing in the Cheap Pile
Woman Owned: The Growth Podcast for Women Entrepreneurs
What happens when brilliant women founders keep getting sorted into the “cheap pile” despite delivering exceptional work? Why are experienced operators with strong reputations suddenly being compared on price, pressured to justify their fees, and working harder than ever to maintain growth? In this episode, Eleanor breaks down what she calls The Great Re-Sort, the market shift that is quietly dividing expertise businesses into two categories: strategic partners and service providers. Join Eleanor this week as she explains why this shift has accelerated in the AI era, the...
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The $10.2 Trillion Question: Inside the WIN Challenge with Clare Bresnahan English
Woman Owned: The Growth Podcast for Women Entrepreneurs
Did you know that if women-led businesses earned revenue on par with those led by men, we could see a $10.2 trillion economic boost in the U.S. alone? This is the $10.2 trillion question, and it’s one that’s been studied by the OECD and other organizations for years. But what’s holding us back? This episode dives into the WIN Challenge, a $60 million initiative designed to tackle structural barriers for women in the workplace, AI economy, and beyond. Led by Clare Bresnahan English, the WIN Challenge is a bold step to accelerate women’s participation in the economy and break the...
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Scaling to $10M ARR: The Power of a Distinctive Voice and Market-Driven Thesis feat. Cheryl Kellond
Woman Owned: The Growth Podcast for Women Entrepreneurs
What actually gets a company from early traction to $10M ARR and beyond? Is it better systems, more capital, stronger operations… or is there something deeper that creates the compounding force behind real scale? In this episode, Eleanor sits down with the founder and CEO of Play Money, Cheryl Kellond, to unpack the real architecture behind scaling. Cheryl shares the behind-the-scenes realities of scaling to $10M ARR, including the founder-led sales grind, the painful operational lessons, and the critical inflection point where founder-driven growth must evolve into scalable systems....
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Why Doing Everything Right STILL Doesn't Create a Valuable Business
Woman Owned: The Growth Podcast for Women Entrepreneurs
You're disciplined, consistent, and executing all the right strategies… so why does your business still feel heavier than it should? Why does growth feel slower, more exhausting, and still deeply dependent on you? If you’ve ever wondered why doing everything “right” isn’t creating the kind of business value you expected, this episode will fundamentally change how you think about growth. In this episode, Eleanor unpacks the effort trap that keeps so many women founders overworking without building true enterprise value. While many businesses are structured to generate...
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Why Your Business Doesn’t Have REAL Accountability
Woman Owned: The Growth Podcast for Women Entrepreneurs
You're organized, disciplined, and deeply committed to your business… so why does it still feel like things aren’t moving the way they should? Why do priorities shift, decisions stall, and momentum come and go? In this episode, Eleanor breaks down the difference between self-accountability and structural accountability, and why most women-led businesses are relying on the wrong one. If you’ve ever felt like you’re doing everything “right” but still aren’t getting consistent results, this episode will challenge how you think about accountability inside your business. ...
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Why I Optimize for ENTERPRISE VALUE - Not Revenue
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you focusing solely on revenue growth but still feel like something’s missing in your business? Revenue growth feels great in the short term, but does it always lead to the long-term success you’re aiming for? It’s important to ask yourself whether the decisions you’re making today are truly setting your business up for sustained success or just paying the bills for now. In this episode, Eleanor shares why she optimizes for enterprise value - not revenue - in her own business. She explains that while revenue growth is often the immediate focus, building long-term enterprise...
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You Did The Work. The Business Didn't Change: Why Coaching Optimizes the Founder and Leaves the Architecture Untouched
Woman Owned: The Growth Podcast for Women Entrepreneurs
As a founder, you’ve likely experienced the frustration of putting in endless hours of work, pushing your growth mindset, and working with the best coaches, only to feel like your business isn’t changing. So, what’s missing? If you’ve optimized yourself but neglected the structure of your business, you might be missing the key ingredient for growth: the right business architecture. In today’s episode, Eleanor breaks down why personal development and coaching can only take you so far if the underlying systems and structures aren’t aligned for scalability. She walks you...
info_outlineHave you ever looked at the competition in your industry and noticed that your following, database, or subscriber list is way smaller than everyone else’s? You want to make more sales, but don’t want to ruin your reputation with those high-pressure sales tactics. Don’t worry, help is on the way.
When I transitioned into coaching, selling wasn’t easy. Quite frankly, it was like a whole new language. I quickly learned that selling hard isn’t about being pushy or forcing people into joining your lists. It’s about structure and positioning.
I use a lot of basketball references in this episode to explain the importance of positioning in your business. Rebounders in the game are always looking for where the shot is coming from and where it’s going to bounce to. Then, it’s about positioning yourself to catch the rebound. In this way and many others, basketball is a lot like sales.
In this episode, I’m sharing how you can sell harder without ruining your reputation with high-pressure sales tactics. You don’t have to feel gross about selling if you understand how to position your offers in a way that ascends your customers from one level to the next. I’m talking about setting yourself up to get the rebound, releasing the pressure you put on yourself to sell harder, and ascension creation. The things I share today are some of the ways I was able to build a seven-figure business with a much smaller list than most of my colleagues. I did it, so I know you can too.
Today on the Power + Presence + Position Podcast:
- Why rebounding in basketball is just like positioning yourself for a sale.
- How mastering positioning is crucial for success in sports and in business.
- How to position yourself correctly for the sale.
- The importance of knowing our customers’ next-level wants.
- What creation ascension is and how to plan out milestones.
- The gorgeous organization principle that allows you to sell hard consistently.
Resources Mentioned:
- Today’s episode is sponsored by the show, Young Money with Tracey Bissett
- EP413: Improve Your Marketing By Knowing Your Promised Land
- The Last Dance - docuseries
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