EP415: How to SELL HARD (Without Hurting Your Reputation)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 08/11/2020
3 Core Numbers Every Woman Entrepreneur Needs to Calculate
Woman Owned: The Growth Podcast for Women Entrepreneurs
Imagine building the business you thought you wanted… only to realize down the line that it doesn’t actually support the life, future, or mission you care about. Many entrepreneurs focus on the next sale, the next growth opportunity, or the next industry trend without first getting clear on what their business actually needs to provide. In this episode, Eleanor breaks down the three core numbers every woman entrepreneur needs to calculate in order to create a powerful economic model for her business. Get full show notes and more information here: Follow Eleanor on...
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The Unsexy Skill That Builds an Audience
Woman Owned: The Growth Podcast for Women Entrepreneurs
Everyone wants the overnight success story. The viral post. The huge launch. The audience that appears seemingly out of nowhere. But the truth is that the biggest results are usually built through the least exciting strategy: consistently showing up over time. In this episode, Eleanor breaks down why consistency is one of the most underrated skills entrepreneurs need to develop, and shares the two powerful things showing up consistently communicates to your marketplace. Get full show notes and more information here: Follow Eleanor on LinkedIn and Instagram here:
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Why Women Founders DISCOUNT Some of Their Biggest Corporate Deals
Woman Owned: The Growth Podcast for Women Entrepreneurs
Your biggest corporate deal might be a sign of what your business is capable of building. Or it might just be a one-time win that never turns into predictable revenue. In this episode, Eleanor explores why some women founders discount their biggest corporate deals when they don’t believe they can repeat them. She explains why this instinct is actually pointing to an important distinction: revenue that happens once is not the same as revenue you can systematically generate. Watch the full video here: Get full show notes and more information here: Follow Eleanor on...
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The Skills That Turn Founders Into CEOs
Woman Owned: The Growth Podcast for Women Entrepreneurs
Building a seven-figure company requires more than a great idea or technical expertise. It requires you to become the kind of leader who can build the products, systems, teams, and strategies your business needs. In this episode, Eleanor explores why the founder is the first major asset a business develops and why strategic skill-building is one of the most powerful forms of personal development. She shares how her own journey of acquiring new skills shaped the growth of her company and why founders need to expand beyond their original expertise to become strong operators. Get...
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Is Personal Branding BAD for Women Entrepreneurs?
Woman Owned: The Growth Podcast for Women Entrepreneurs
Personal branding has become the default advice for women entrepreneurs. But what if building your business around yourself is actually limiting the value of what you are creating? In this episode, Eleanor shares a research insight that is changing how she thinks about women-led businesses and enterprise value: the difference between having a channel and being the channel. She explores why so many women founders are taught to become the distribution system for their businesses, and why that can create a founder dependency that limits growth and enterprise value. Watch the full...
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What’s True About Women Founders Who Take Home $500K
Woman Owned: The Growth Podcast for Women Entrepreneurs
The women founders who take home $500K+ per year aren’t necessarily the ones with the biggest businesses. The difference comes down to how they think about revenue, profit, wealth, and the role their business is meant to play. In this episode, Eleanor shares what her research has revealed about women-led businesses where the founder is taking home over $500K annually. She breaks down why this milestone is not simply a revenue story, but a business model story, and the key decisions these founders make around pricing power, positioning, retention, and building enterprise value. ...
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Pricing Power: Your Greatest Source of Leverage
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you charging what your business is actually worth, or are you leaving capital on the table every time you sell? Your pricing power is one of the most significant sources of leverage you have as a business owner, and it directly impacts your ability to grow, hire, and build long-term wealth. In this episode, Eleanor breaks down why pricing power is about much more than how much you charge. She explains how strategic pricing creates the capital your business needs, why many women-led businesses are underpricing, and how understanding your costs, value, and positioning allows you to...
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The 3 Buckets of Capital Deployment: Capital Is a Verb (Part 6)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you treating cash as the reward you get from your business, or as the tool that fuels everything you want to build? The difference between an entrepreneur and a true CEO is understanding that capital isn’t just something you accumulate. It’s something you strategically deploy. In this final episode of the Capital Is a Verb series, Eleanor breaks down the third movement of the Jewel Capital Framework: deploying capital. She explains the three buckets where capital should go, why sophisticated operators think differently about cash, and how intentional deployment can turn your...
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How to Protect Your Capital: Capital Is a Verb (Part 5)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Before you invest in growth, you need to protect what you’ve already built. In this episode, Eleanor breaks down why protecting capital is a foundational CEO skill and how understanding your true cash position gives you the confidence to make stronger decisions. Listen in this week as Eleanor dives into the second part of the Jewel Capital Framework: protecting capital. Learn how to protect your capital using the zero line and weekly cash protocol, why financial clarity creates CEO confidence, and how building capital strength gives you more options as a leader. Eleanor shares how to...
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Manufacturing Capital: Capital Is a Verb (Part 4)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Strong revenue doesn’t always mean strong capital. If you’ve ever felt that despite the revenue your business is bringing in, it just isn’t leaving you with real surplus or optionality, this episode is for you. This week, Eleanor breaks down why revenue alone doesn’t make you wealthier, and how the right architecture can turn your revenue into actual capital that compounds over time. Eleanor walks you through how to manufacture capital by converting revenue into surplus and analyzing the Margin Stack: four key cost allocations that determine your profitability. Watch the...
info_outlineHave you ever looked at the competition in your industry and noticed that your following, database, or subscriber list is way smaller than everyone else’s? You want to make more sales, but don’t want to ruin your reputation with those high-pressure sales tactics. Don’t worry, help is on the way.
When I transitioned into coaching, selling wasn’t easy. Quite frankly, it was like a whole new language. I quickly learned that selling hard isn’t about being pushy or forcing people into joining your lists. It’s about structure and positioning.
I use a lot of basketball references in this episode to explain the importance of positioning in your business. Rebounders in the game are always looking for where the shot is coming from and where it’s going to bounce to. Then, it’s about positioning yourself to catch the rebound. In this way and many others, basketball is a lot like sales.
In this episode, I’m sharing how you can sell harder without ruining your reputation with high-pressure sales tactics. You don’t have to feel gross about selling if you understand how to position your offers in a way that ascends your customers from one level to the next. I’m talking about setting yourself up to get the rebound, releasing the pressure you put on yourself to sell harder, and ascension creation. The things I share today are some of the ways I was able to build a seven-figure business with a much smaller list than most of my colleagues. I did it, so I know you can too.
Today on the Power + Presence + Position Podcast:
- Why rebounding in basketball is just like positioning yourself for a sale.
- How mastering positioning is crucial for success in sports and in business.
- How to position yourself correctly for the sale.
- The importance of knowing our customers’ next-level wants.
- What creation ascension is and how to plan out milestones.
- The gorgeous organization principle that allows you to sell hard consistently.
Resources Mentioned:
- Today’s episode is sponsored by the show, Young Money with Tracey Bissett
- EP413: Improve Your Marketing By Knowing Your Promised Land
- The Last Dance - docuseries
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