EP415: How to SELL HARD (Without Hurting Your Reputation)
Release Date: 08/11/2020
How to Scale Sustainably Featuring Caitlin MacGregor
Anchored Intelligence
Entrepreneurs who have the most staying power know that there’s one skill that is critical, irreplaceable, and hard to overcome if you don’t cultivate it as a CEO, and that’s the ability to sell. No matter the kind of business you run, or how great your product or service is, if you can’t sell, it’s impossible for your company to outperform this gap. This week’s episode is a masterclass in sales techniques and sustainable selling strategies. Caitlin MacGregor is the CEO and co-founder of Plum: a skills-based talent intelligence platform that helps you unlock your...
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The GSD Mindset: Why Urgency Is a Game-Changer
Anchored Intelligence
In the fast-paced world of entrepreneurship, the ability to balance long-term slow-growth initiatives with immediate action is a game-changer. This balancing act is an essential skill all entrepreneurial CEOs and entrepreneurs must cultivate to master the art of GSD: Getting Shit Done. Join Eleanor this week as she dives into why mastering the art of GSD is the secret weapon of successful entrepreneurs and leaders. She’s exploring the importance of urgency and immediacy in business, the roadblocks entrepreneurs face, and her top strategies for staying laser-focused on driving your...
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Research-Driven Strategies to Make Your Goals a Reality Featuring Emily Balcetis
Anchored Intelligence
You’re a driven leader who is accustomed to setting goals. But let’s be honest, they probably don’t always pan out. Is it a willpower issue? Are your targets unrealistic? Do you maybe need a new approach? Why does success remain elusive? To answer these questions, Eleanor sought out the insight of a world-renowned researcher on the topic of setting and achieving goals. Dr. Emily Balcetis is an American social psychologist and Associate Professor of Psychology at NYU. Her research focuses on people’s perception of the world and how our motivations, goals, and emotions...
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Money Beliefs That May Be Sabotaging Your Business
Anchored Intelligence
Having a solid money mindset is essential when it comes to growing and scaling your business. Being a CEO and founder requires a comprehensive skill set that includes great financial management practices. However, Eleanor is here this week to talk specifically about your relationship with money. Tune in this week to hear the money beliefs that may be sabotaging your business and why you must examine if your money beliefs are helping or harming you. Eleanor hopes this list helps you see where you might already share in these beliefs, or find an opportunity for you to practice new...
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Build A Remarkable Personal Brand Without Trying featuring Guy Kawasaki
Anchored Intelligence
What does it take to be a remarkable person? In an age where there’s such a fascination with personal brands, how do you become labeled a remarkable person? And is it possible to do so without trying? To answer these questions, Eleanor is speaking to Silicon Valley legend, Guy Kawasaki. Guy is the chief evangelist of Canva, host of the Remarkable People podcast, executive fellow of the Haas School of Business, adjunct professor of the University of New South Wales, and author of 15 books. His newest release, , explores his philosophy on what it takes to be a remarkable...
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How To Raise Funds From Your Network When You Have A Lot Of Pride Featuring Rechelle Balanzat
Anchored Intelligence
Eleanor is exploring the art of unstoppable success inside a ‘boring’ business this week. Think businesses like vending machines or laundromats. Eleanor’s guest today is a globally recognized entrepreneur who built a laundry and dry cleaning company from nothing, self-funded it, and franchised it, and she’s here to tell you all about it. Rechelle Balanzat is the founder and CEO of Juliette: a fast-growing laundry and dry cleaning service. She’s a visionary who has revolutionized the world of laundry, and she’s regarded as one of the most influential leaders in her...
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5 Ways Scarcity Shows Up And Sabotages Women Entrepreneurs
Anchored Intelligence
Have you ever been in a room with powerful women and started to feel less than? Why does it feel terrible when you see someone else’s success take off? Do you judge or feel the need to compete with other women who have become successful? Listen in this week to hear five ways scarcity uniquely manifests for women and how it sabotages your growth. You’ll learn the overarching beliefs in a patriarchal society that are keeping you mired in scarcity, and what it takes for women to get over their scarcity thinking and truly uplift one another. Get full show notes and more...
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How To Grow Your Mailing List to 10K Without Spending A Dime Featuring Eric Lam
Anchored Intelligence
Turning your passion into a scalable business is the path most entrepreneurs follow, but there are other ways to engineer a scalable business model. Eleanor’s guest this week is a master at uncovering scalable ideas. Eric Lam is the founder of the popular newsletter Exploding Ideas where he helps his 10,000+ subscribers discover startup ideas in million-dollar niches. Exploding Ideas is a market research and growth firm that specializes in data analytics and digital marketing to identify and capitalize on tailwind opportunities. Tune in this week to hear Eric share his...
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Why Your Scalable Offer Isn’t Selling: 5 Step Diagnostic
Anchored Intelligence
Your scalable offer is a key piece of infrastructure that allows you to create more cash, influence, and freedom in your business, but what happens when you create one that isn’t selling? How do you figure out what’s wrong? And what do you fix first? If you’re running into the very common problem of your scalable offer not selling the way you hoped, listen in this week. Eleanor is here to walk you through her internal process for addressing the issues you might be facing if your offer isn’t selling. Get full show notes and more information here: ...
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How To Turn Your Business into Generational Wealth Featuring Rachael Camp
Anchored Intelligence
Do you find personal finance confusing? How can you manage your money more effectively to achieve financial freedom? And how can you turn your business into a potential source of generational wealth for you and the people you care most about? To explore the topic of generational wealth this week, Eleanor is joined by certified financial planner Rachael Camp. Rachael is the founder of Camp Wealth: a financial planning firm that helps high-earners and entrepreneurs build and preserve wealth, and she’s here today to share bite-sized nuggets of wisdom on how you can start thinking...
info_outlineHave you ever looked at the competition in your industry and noticed that your following, database, or subscriber list is way smaller than everyone else’s? You want to make more sales, but don’t want to ruin your reputation with those high-pressure sales tactics. Don’t worry, help is on the way.
When I transitioned into coaching, selling wasn’t easy. Quite frankly, it was like a whole new language. I quickly learned that selling hard isn’t about being pushy or forcing people into joining your lists. It’s about structure and positioning.
I use a lot of basketball references in this episode to explain the importance of positioning in your business. Rebounders in the game are always looking for where the shot is coming from and where it’s going to bounce to. Then, it’s about positioning yourself to catch the rebound. In this way and many others, basketball is a lot like sales.
In this episode, I’m sharing how you can sell harder without ruining your reputation with high-pressure sales tactics. You don’t have to feel gross about selling if you understand how to position your offers in a way that ascends your customers from one level to the next. I’m talking about setting yourself up to get the rebound, releasing the pressure you put on yourself to sell harder, and ascension creation. The things I share today are some of the ways I was able to build a seven-figure business with a much smaller list than most of my colleagues. I did it, so I know you can too.
Today on the Power + Presence + Position Podcast:
- Why rebounding in basketball is just like positioning yourself for a sale.
- How mastering positioning is crucial for success in sports and in business.
- How to position yourself correctly for the sale.
- The importance of knowing our customers’ next-level wants.
- What creation ascension is and how to plan out milestones.
- The gorgeous organization principle that allows you to sell hard consistently.
Resources Mentioned:
- Today’s episode is sponsored by the show, Young Money with Tracey Bissett
- EP413: Improve Your Marketing By Knowing Your Promised Land
- The Last Dance - docuseries
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