EP415: How to SELL HARD (Without Hurting Your Reputation)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 08/11/2020
This "Second Sale Strategy" Drives 90% Close Rate on 100K+ Retainers feat. LISA LARTER
Woman Owned: The Growth Podcast for Women Entrepreneurs
Have you been struggling to close high-ticket retainer deals? Lisa Larter is a brilliant strategist who helps entrepreneurs and small business owners create clear and simple strategies that help them reach those big, lofty business goals that feel out of reach. And in this episode, she joins Eleanor to share her proven "Second Sale Strategy" that has helped her maintain an impressive 90% close rate on six-figure retainer deals with clients who stay for 5-9 years. Get full show notes and more information here:
info_outline
Life After 7 Figures: Post Empire Energy
Woman Owned: The Growth Podcast for Women Entrepreneurs
Have you reached what you thought was the pinnacle of business success… only to find yourself asking, "Is this it?” In today's episode, Eleanor explores the unique challenges, experiences, and opportunities that emerge once you've crossed that significant revenue threshold. “Post Empire Energy” is that peculiar feeling when you know you could 10X your business, but you're questioning whether you actually want to. Get full show notes and more information here:
info_outline
How To Take a 4-Month Sabbatical While Running A 7-Figure Business feat. DR. MEGHAN WALKER
Woman Owned: The Growth Podcast for Women Entrepreneurs
Have you ever dreamed of taking an extended sabbatical from your business while still seeing it thrive? Dr. Meghan Walker, a self-described "recovering naturopathic doctor," has cracked the code. She recently took her family to Spain for months while continuing to run her multi-million-dollar coaching business - and it actually grew during her absence. In this episode, Meghan breaks down her powerful 8-step framework that allowed her to design this extended sabbatical while maintaining business momentum. Get full show notes and more information here:
info_outline
Fear, Consumer Confidence and the Transfer of Wealth
Woman Owned: The Growth Podcast for Women Entrepreneurs
The world is navigating through one of the most challenging periods for business leaders in recent memory. However, there’s some nuance here. There's a ton of fear and volatility in the markets, but there’s also a huge transfer of wealth happening right now. The question is: are you positioning yourself to be on the receiving end of this massive wealth transfer? Tune in this week for a deeper understanding of the fear, shifting consumer confidence, the transfer of wealth gripping the world right now, and how you can utilize this incredible, uncertain, challenging...
info_outline
She Used Human Design to Drive a $470k Online Launch feat. CALLAN FAULKNER
Woman Owned: The Growth Podcast for Women Entrepreneurs
What changes when you start aligning your business strategy with your most authentic expression? Enter AI expert Callan Faulkner who transformed her business by doing exactly that: using Human Design principles to guide her decisions and create a launch that generated nearly half a million dollars. Tune in this week to learn how Callan executed her $470,000 launch with a small email list of just 2,000 people and minimal paid advertising. Get full show notes and more information here:
info_outline
5 Steps to Escape the Time-for-Money Trap
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you trapped in the consulting hamster wheel, making good money but unable to scale beyond your billable hours? The one-on-one work pays the bills, but it's complex, demanding, and ultimately limits your growth potential. You're ready for something bigger, but cutting off that reliable income stream feels terrifying. If you want a strategic approach to shifting from service provider to scalable CEO without financial anxiety keeping you stuck, this episode is for you. Get full show notes and more information here:
info_outline
She Sold Her Product Company Then Built a Feminine-First Coaching Business feat. ANNA LOZANO
Woman Owned: The Growth Podcast for Women Entrepreneurs
When entrepreneur and startup strategist Anna Lozano sold her successful product-based company, she did what most high-achieving women do - immediately started planning her next venture. But instead of rushing forward, she chose to do something radical: she gave herself permission to pause. What followed was an 18-month journey that completely transformed how she approached business and success. Get full show notes and more information here:
info_outline
How To Give Raises (Without Doling Out Participation Trophies)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you still giving out annual raises just because... well, that's what everyone does? Here's a hard truth: If you're handing out "participation trophy" raises, you're actively discouraging high performance in your business. In this week's episode of Woman Owned, Eleanor shares her simple 6-step system for giving raises that actually drive business growth and create a culture of excellence. Get full show notes and more information here:
info_outline
How She Bought, Scaled and SOLD a Public Affairs Agency feat. SARAH YOUNG
Woman Owned: The Growth Podcast for Women Entrepreneurs
What would you do if, at 26 years old, you had the opportunity to buy the company you worked for? Would you take the leap? Or would the fear of failure hold you back? Today's episode features Founding and Managing Partner of Sandpiper Ventures, Sarah Young, who faced exactly this decision. With less than a year of experience at a public affairs agency, she and two colleagues decided to buy the company they worked for at the time. What followed was a remarkable journey of scaling the business from 7 employees to over 50, eventually leading to a successful sale to one of Canada's...
info_outline
How She Built a 140K+ Audience Using Talking Head Videos feat. VICKI POLLACK
Woman Owned: The Growth Podcast for Women Entrepreneurs
Want to know the secret behind building a loyal following of 140,000+ engaged followers who actually buy from you? This week's episode features Vicki Pollack, the straight-talking New Yorker who's revolutionizing how we think about social media presence and authentic communication online. She breaks down exactly how she used talking head videos to build her empire, sharing the psychological triggers, technical tips, and strategic insights that made her content impossible to scroll past. Get full show notes and more information here:
info_outlineHave you ever looked at the competition in your industry and noticed that your following, database, or subscriber list is way smaller than everyone else’s? You want to make more sales, but don’t want to ruin your reputation with those high-pressure sales tactics. Don’t worry, help is on the way.
When I transitioned into coaching, selling wasn’t easy. Quite frankly, it was like a whole new language. I quickly learned that selling hard isn’t about being pushy or forcing people into joining your lists. It’s about structure and positioning.
I use a lot of basketball references in this episode to explain the importance of positioning in your business. Rebounders in the game are always looking for where the shot is coming from and where it’s going to bounce to. Then, it’s about positioning yourself to catch the rebound. In this way and many others, basketball is a lot like sales.
In this episode, I’m sharing how you can sell harder without ruining your reputation with high-pressure sales tactics. You don’t have to feel gross about selling if you understand how to position your offers in a way that ascends your customers from one level to the next. I’m talking about setting yourself up to get the rebound, releasing the pressure you put on yourself to sell harder, and ascension creation. The things I share today are some of the ways I was able to build a seven-figure business with a much smaller list than most of my colleagues. I did it, so I know you can too.
Today on the Power + Presence + Position Podcast:
- Why rebounding in basketball is just like positioning yourself for a sale.
- How mastering positioning is crucial for success in sports and in business.
- How to position yourself correctly for the sale.
- The importance of knowing our customers’ next-level wants.
- What creation ascension is and how to plan out milestones.
- The gorgeous organization principle that allows you to sell hard consistently.
Resources Mentioned:
- Today’s episode is sponsored by the show, Young Money with Tracey Bissett
- EP413: Improve Your Marketing By Knowing Your Promised Land
- The Last Dance - docuseries
Love the show? Let us know!
Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!
Join the Community of Practice!
Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.
If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!