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BTI #126: How to PR Your PR

Beyond the Image Podcast

Release Date: 08/31/2020

BTI #314: My Entrepreneurial Journey with Cody Rininger show art BTI #314: My Entrepreneurial Journey with Cody Rininger

Beyond the Image Podcast

My guest today is Cody Rininger, the founder of 2B Imperium. He is a recent attendee of our annual FITposium conference and left quite an impression, so we wanted to invite him on the show to talk about all things entrepreneurial.

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BTI #313: Sex Sells, But Who's Profiting? Featuring Dr. Jordin Wiggins show art BTI #313: Sex Sells, But Who's Profiting? Featuring Dr. Jordin Wiggins

Beyond the Image Podcast

Today we’re unpacking the objectification of women who choose to use their brand to promote themselves and what it means with a dear friend of mine, Dr. Jordin Wiggins. 

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BTI #312: How to Quit Your Job show art BTI #312: How to Quit Your Job

Beyond the Image Podcast

What do you think about when you think of entrepreneurship? Some views of what it is could include sitting on the couch watching football with my son, fancy cars, expensive clothes, extravagant trips, and showing off all these thighs over social media in order to get your audience to buy into your lifestyle.

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BTI #311: Why Work for Success When You Can Just Lie?! show art BTI #311: Why Work for Success When You Can Just Lie?!

Beyond the Image Podcast

After last week’s episode, I had dozens of you reach out to me. Thank you for listening and reaching out! The overwhelming response was to do more deep dives into this industry. So we will!

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BTI #310: The Worst Coaching Experience I Ever Had show art BTI #310: The Worst Coaching Experience I Ever Had

Beyond the Image Podcast

I have become fascinated by the business and commoditization of advice, mentorship, guiding, leadership.

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BTI #309: How to Hire a Photographer show art BTI #309: How to Hire a Photographer

Beyond the Image Podcast

So many of you have to work with photographers a lot and they (myself included) can make things a lot more complicated than they need to be. So in this episode, I want to talk about photo-speak and all the things photographers do that can be a little confusing, daunting, and frustrating for you as the client.

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BTI #308: Warning! Be Careful What You Sign show art BTI #308: Warning! Be Careful What You Sign

Beyond the Image Podcast

Today, I am digging something out of my filing cabinet that I have had for a handful of years. It’s a contract from 2016 that a client of ours sent us. The reason she sent us this contract that she received from a magazine is because it raised a lot of red flags. Let’s dissect this contract together to help you with future contracts that may come your way.

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BTI #307: Time to Fight Back show art BTI #307: Time to Fight Back

Beyond the Image Podcast

On today’s show, I want to talk about what happens when someone tries to stand in your way. It could’ve been an industry competitor or someone close to you who tried to push you away from the work that you wanted to do.

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BTI #306: What Will Happen to Print Magazines? show art BTI #306: What Will Happen to Print Magazines?

Beyond the Image Podcast

If you haven’t noticed, there has been a buzz on Instagram. The December issue of Shape Magazine will be the final print issue of the Shape publication. This is starting to bring back the conversations surrounding the sustainability of print magazines. 

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BTI #305: When You're Not Getting Hired for the Work You Want to Do show art BTI #305: When You're Not Getting Hired for the Work You Want to Do

Beyond the Image Podcast

I was reflecting on a conversation I was having with a client the other day. They were wanting to shift the services that they were providing to their clients. However, in their eyes, there was a problem; no one was hiring them for the services they wanted to provide. This is “the chicken and the egg” scenario and we are diving into it in today’s episode.

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More Episodes

Entrepreneurs work so hard to earn various magazine, podcast and digital media features to promote themselves and their brands - but if they stop doing the work once the feature is out then they missed the biggest opportunity!

You have to learn how to PR YOUR PR! In this episode, host James Patrick discusses the top steps that YOU need to be taking to successfully promote any earned media features you have received.

Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur!

If your goal is to target publications, you need to be at our FITposium 2020 Virtual Conference where you will have the unparalleled opportunity to get published with outlets such as Oxygen Magazine, Fitness Magazine, STRONG Fitness Australia, Train Magazine, Train for Her Magazine and many more! Sign up now at FITposium.com