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CarlGould-#70secondCEO-Building Reputation in your Niche

Carl Gould #70secondCEO

Release Date: 09/14/2020

CarlGould-#70secondCEO- Shift 20% of Tasks Each Year - How? show art CarlGould-#70secondCEO- Shift 20% of Tasks Each Year - How?

Carl Gould #70secondCEO

As your business grows, you outgrow certain tasks. Which ones? Who does them now? A quick daily hit with Carl Gould to achieve a lifetime of results. 

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CarlGould-#70secondCEO- You Need an Architect show art CarlGould-#70secondCEO- You Need an Architect

Carl Gould #70secondCEO

Business systems are like buildings; they need architects. Carl explains what that means for you.

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CarlGould-#70secondCEO- Carl's Gas Station Job show art CarlGould-#70secondCEO- Carl's Gas Station Job

Carl Gould #70secondCEO

Value is based on perception. Carl shares an experience illustrating how it works...

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CarlGould-#70secondCEO- How Do We Add Value? show art CarlGould-#70secondCEO- How Do We Add Value?

Carl Gould #70secondCEO

What are some perceived added values you can give your service or product? Carl gives a surprising example!

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CarlGould-#70secondCEO- Fulfillment show art CarlGould-#70secondCEO- Fulfillment

Carl Gould #70secondCEO

How consistent are you in fulfillment? Carl explains why it’s essential…#70secondCEO your micro-podcast...GO! 

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CarlGould-#70secondCEO- Brand Alignment show art CarlGould-#70secondCEO- Brand Alignment

Carl Gould #70secondCEO

Every aspect of your brand - from product and promise to presentation and pricing - should align. Does yours?

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CarlGould-#70secondCEO- Did you Know Being #2 is OK? show art CarlGould-#70secondCEO- Did you Know Being #2 is OK?

Carl Gould #70secondCEO

Would you choose to be Coca Cola or Pepsi? Listen here before you decide...A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! 

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CarlGould-#70secondCEO- Business Legs - Part 4 show art CarlGould-#70secondCEO- Business Legs - Part 4

Carl Gould #70secondCEO

Don’t wait for the table to collapse before noticing a weak leg! Carl explains preemptive strengthening.

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CarlGould-#70secondCEO- Business Legs - Part 3 show art CarlGould-#70secondCEO- Business Legs - Part 3

Carl Gould #70secondCEO

You might be able to overlook a missing business ‘leg’ until pressure is applied. Can your business take the pressure?

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CarlGould-#70secondCEO- Business Legs - Part 2 show art CarlGould-#70secondCEO- Business Legs - Part 2

Carl Gould #70secondCEO

What's your weakest leg? Do you know what needs shoring up? Check out this mini-series on #70secondCEO with Carl Gould.

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Are you catering to your niche? Carl shares how in this #70secondCEO episode. A quick daily hit with Carl Gould to achieve a lifetime of results

Read full transcript:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You're a small entrepreneur. You have a much better chance of survival if you go down the customized experience route because the customization implies that you're nimble you're agile and you can change quickly to the preferences of the buyer. If you're an aged player like Amazon or Zappos. You have to have large-scale. You have to have huge business. You have to have a lot of money in order to do it. But if you're customized you can say, all right. Well, let's say I'm a glass company, glasses company. I can say I'm going to appeal to entrepreneurs and I'm going to create a line of entrepreneurial glasses, and so I can start talking to entrepreneurs and I can say what do you want in your glasses? Okay. Well, you know, we do a lot of zooms. So the frames have to be small the light can't reflect right, you know, you have to find the features that entrepreneurs would like they have to be black and silver because that's the colors we like as entrepreneurs and then you can say alright I can build that. So I can build a smaller set of options or customized to you, but my margins will be high and I can build my reputation within that niche.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.