CarlGould-#70secondCEO-Building Reputation in your Niche
Release Date: 09/14/2020
Carl-Gould-#70secondCEO-Why Pay You If Nothing Changes
Carl Gould #70secondCEO
Why Pay You If Nothing Changes? Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Why do I need to pay you to be around you so my life stays the same? Yeah, thinking not. However, what can you bring to our relationship where I can say, ooh, I like it, we have similar values, but you're playing that part of the game higher than I am, I wanna learn from you, I wanna be around you. Okay, and we all have that. We all have it in our particular way. That's why it's so important for you to understand who your everyday...
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Carl-Gould-#70secondCEO-You're a Interruption Until You Deliver Value
Carl Gould #70secondCEO
You’re a Interruption Until You Deliver Value Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You are an interruption to your client's day until you bring them value, okay? Like, if you're worried, like, oh, cold calling, I don't know, will they not like it if I cold call? They're not, they're gonna hate it until you give them value. Yeah, but those emails are kind of intrusive, do I really wanna send them? You're right, if they suck, you're an interruption to their day. Yeah, but my social media, you're...
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Carl-Gould-#70secondCEO-Failure Can Be Fuel for Growth
Carl Gould #70secondCEO
Failure Can Be Fuel for Growth Hi everyone, Carl Gould here with your #70secondCEO. That's how you find out what you're all about. But that's okay, you don't have to succeed at everything. As a matter of fact, failing at times is part of the growth and will endear you to your audience even more because now you're relatable. You know, Oprah's audience rises when she had her show. It would increase and decrease with her weight. When she was heavier, she had a higher audience. When she would lose weight, it would go down a bit. She was more relatable when she was struggling with her weight to the...
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Carl-Gould-#70secondCEO-The Bigger You Grow the Bigger the Challenges
Carl Gould #70secondCEO
The Bigger You Grow, the Bigger the Challenges Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you get into performance, it's going to start to challenge and push on the edges of your belief systems. Your BS, if I may, right? And your BS, you're gonna have to deal with. And so what we need are some strategies in order to deal with that as it comes up. Because as Peter said, you know, as you grow, your problems will grow with you. So we're not playing a game where our problems get smaller. We're playing...
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Carl-Gould-#70secondCEO-Potential to Performance Bigger Growth Bigger Challenges
Carl Gould #70secondCEO
Potential to Performance: Bigger Growth, Bigger Challenges Hi everyone, Carl Gould here with your #70secondCEO. When we're learning something but we haven't tried anything yet, We're unlimited, right? What's our potential? Unlimited, we could do anything, right? And we could do no wrong, everything is right, every idea is brilliant, right? Don't most bad ideas start out as a good one? Right? Don't they? Like, wow, that was a really bad idea. Like, but before it was like, that was amazing, that was really good, right? And so in potential, you could do no wrong, you're a legend. In performance...
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Carl-Gould-#70secondCEO-Why Slowing Down Speeds Up Growth
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let’s talk about systems. A true system is when an activity—or group of activities—can run without your direct involvement. That’s when you know you've built something sustainable. Remember back in the discovery process, we said every job and every industry has its own personality? Over time, each role in your business starts to take on its own rhythm and identity. That’s a good thing—it’s the sign of a maturing company. By nature, systems are...
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Carl-Gould-#70secondCEO-Tangibles Intangibles and Targeted Growth
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let’s talk about benchmarking. The tangible side of your business—your numbers—make up about 28% of its value. When you benchmark, you're comparing your financials to the industry averages. Why? Because it gives you clarity. It gives you a target. Whether or not your goal is to be number one in your industry, you need to know what the top looks like—and how far you are from it. Benchmarking helps you understand your competition, and understanding is the...
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Carl-Gould-#70secondCEO-Why We Choose Starbucks The Power of Systems Over Price
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Consider this: the average Starbucks customer, during a 20-day work month, visits Starbucks 18 times. That same customer often drives past multiple other vendors offering similar coffee for a fraction of the price—sometimes less than a dollar. So why do they still choose Starbucks? It’s not just the coffee—it’s the system. Starbucks isn’t dependent on a charismatic owner or a one-time promotion. Their success is built on consistency, predictability,...
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Carl-Gould-#70secondCEO-Stage 4 When Your Business Starts to Breathe Without You
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. You’ll know you’ve entered Stage 4 when every role in your business begins to take on a life of its own. Things start happening without your direct involvement. The pace of the business slows down—but in a good way. You might walk into the office and find it calm, almost quiet. That’s not a bad sign—it’s a sign of growing efficiency. This is a big shift from the hustle of Stages 1 and 2. It’s not that your business is moving slower; it’s that...
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Carl-Gould-#70secondCEO-Stage 2 Where Most Businesses Live And How to Thrive There
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. As your business develops, you need to focus on improving the quality of your product or service and building your credentials. While sales remain important—especially early on to keep the cash flowing—your major focus should be developing your core competency. Now, every stage of business has three phases: early, mid, and late. I bring this up because Stage 2 is where most businesses spend the bulk of their time—even the Rolling Stones are still in Stage...
info_outlineAre you catering to your niche? Carl shares how in this #70secondCEO episode. A quick daily hit with Carl Gould to achieve a lifetime of results
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You're a small entrepreneur. You have a much better chance of survival if you go down the customized experience route because the customization implies that you're nimble you're agile and you can change quickly to the preferences of the buyer. If you're an aged player like Amazon or Zappos. You have to have large-scale. You have to have huge business. You have to have a lot of money in order to do it. But if you're customized you can say, all right. Well, let's say I'm a glass company, glasses company. I can say I'm going to appeal to entrepreneurs and I'm going to create a line of entrepreneurial glasses, and so I can start talking to entrepreneurs and I can say what do you want in your glasses? Okay. Well, you know, we do a lot of zooms. So the frames have to be small the light can't reflect right, you know, you have to find the features that entrepreneurs would like they have to be black and silver because that's the colors we like as entrepreneurs and then you can say alright I can build that. So I can build a smaller set of options or customized to you, but my margins will be high and I can build my reputation within that niche.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.