CarlGould-#70secondCEO-Building Reputation in your Niche
Release Date: 09/14/2020
CarlGould-#70secondCEO- Shift 20% of Tasks Each Year - How?
Carl Gould #70secondCEO
As your business grows, you outgrow certain tasks. Which ones? Who does them now? A quick daily hit with Carl Gould to achieve a lifetime of results.
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CarlGould-#70secondCEO- You Need an Architect
Carl Gould #70secondCEO
Business systems are like buildings; they need architects. Carl explains what that means for you.
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CarlGould-#70secondCEO- Carl's Gas Station Job
Carl Gould #70secondCEO
Value is based on perception. Carl shares an experience illustrating how it works...
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CarlGould-#70secondCEO- How Do We Add Value?
Carl Gould #70secondCEO
What are some perceived added values you can give your service or product? Carl gives a surprising example!
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CarlGould-#70secondCEO- Fulfillment
Carl Gould #70secondCEO
How consistent are you in fulfillment? Carl explains why it’s essential…#70secondCEO your micro-podcast...GO!
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CarlGould-#70secondCEO- Brand Alignment
Carl Gould #70secondCEO
Every aspect of your brand - from product and promise to presentation and pricing - should align. Does yours?
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CarlGould-#70secondCEO- Did you Know Being #2 is OK?
Carl Gould #70secondCEO
Would you choose to be Coca Cola or Pepsi? Listen here before you decide...A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO!
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CarlGould-#70secondCEO- Business Legs - Part 4
Carl Gould #70secondCEO
Don’t wait for the table to collapse before noticing a weak leg! Carl explains preemptive strengthening.
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CarlGould-#70secondCEO- Business Legs - Part 3
Carl Gould #70secondCEO
You might be able to overlook a missing business ‘leg’ until pressure is applied. Can your business take the pressure?
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CarlGould-#70secondCEO- Business Legs - Part 2
Carl Gould #70secondCEO
What's your weakest leg? Do you know what needs shoring up? Check out this mini-series on #70secondCEO with Carl Gould.
info_outlineAre you catering to your niche? Carl shares how in this #70secondCEO episode. A quick daily hit with Carl Gould to achieve a lifetime of results
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You're a small entrepreneur. You have a much better chance of survival if you go down the customized experience route because the customization implies that you're nimble you're agile and you can change quickly to the preferences of the buyer. If you're an aged player like Amazon or Zappos. You have to have large-scale. You have to have huge business. You have to have a lot of money in order to do it. But if you're customized you can say, all right. Well, let's say I'm a glass company, glasses company. I can say I'm going to appeal to entrepreneurs and I'm going to create a line of entrepreneurial glasses, and so I can start talking to entrepreneurs and I can say what do you want in your glasses? Okay. Well, you know, we do a lot of zooms. So the frames have to be small the light can't reflect right, you know, you have to find the features that entrepreneurs would like they have to be black and silver because that's the colors we like as entrepreneurs and then you can say alright I can build that. So I can build a smaller set of options or customized to you, but my margins will be high and I can build my reputation within that niche.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.