Carl-Gould-#70secondCEO-The Power and The Risk and The Danger of Your Business
Carl Gould #70secondCEO
Hi everybody, Carl Gould here with your #70secondCEO - just a minute investment for a lifetime of results. Today's topic is - Your Business as a Table. Imagine your business was a table. How sturdy are those legs? Let's imagine there are four legs under your tables and its: Strategies Business development Operations Finance Okay, those are your four. Imagine I walked up to your table and I pulled one of the legs out. What would happen to your table? Would it fall over right away or would it be a little wobbly but no one would notice? That's...
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Carl-Gould-#70SecondCEO-What is Your Standard That You're Living By
Carl Gould #70secondCEO
What is Your Standard That You're Living By Hi Everybody, Carl Gould here with your #70secondCEO - just 70 seconds a day for a lifetime of results. Today's topic is - Playing Above the Line - living, working and playing above the line. What is the line? The line is your standard. You create your metrics, your dashboard, your goals your ranking, your score or rating that you give yourself. And once you agree on certain standards, you do not negotiate those standards. You can negotiate the terms and conditions, but never the standards. So, what is your standard...
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Carl-Gould-#70SecondCEO-ConvenientorNecessary. What are You Doing in Your Business?
Carl Gould #70secondCEO
Doing What’s Convenient or Necessary? Hi everyone, this is Carl Gould and this is your #70secondCEO - just a minute or so investment each day for a lifetime of results. Here’s our topic today - Are you doing what's Convenient for your business or are you doing what's Necessary in your business? Are you staying in your comfort zone? Or are you doing what's necessary? In other words, think of all the things that need to be done in your business right now. What are the areas that are really struggling? Any frustration you have in your business is because you lack a...
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Carl-Gould-#70secondCEO-Client Agreements...At Will Part 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer, I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36, whatever. Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something...
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Carl-Gould-#70secondCEO-Client Agreements...At Will
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. So how long are your agreements with your clients? But what if, taking a page out of Paul's book, you say, look, we're at will, you can do whatever you want. You're just offering. You're not making them do anything. We love you when you're at will. Now you think that that's a benefit, that it's at will. If I'm the buyer, it's not necessarily a benefit to me. You like it. And the clients will say, I don't want to be locked into a contract. But they would love to be locked into a good contract. They just don't want to be locked into a crappy...
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Carl-Gould-#70secondCEO-Can You Keep The Base Price
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your good clients expect your prices to go up. So put them up, right? And I get you might have a certain cadence to it, but I would encourage you all, and if you wanna talk offline about how to do it, I'm happy to do it, but I would encourage you guys today, look at what segment of clientele or what segment of services or what segment of product and raise those prices today. I don't care if you just did them in September or January 1,...
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Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price Part 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Fast forward 10 years, I do a fair amount of public speaking. I hire a PR agent and they're like, Carl, it's time for some new suits. So they're like, where'd you get those two from? They look pretty good. Great, go back to Joseph A Bank. I want you to get four this time. So I go in 10 years later. I walked in, Joseph A. Bank in Mars Town, New Jersey, and I said, I'm back. You know, obviously, nobody knows who the hell I am. And I said, like,...
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Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's a pretty big risk if you don't, by the way, because if you guys think that you're keeping your pricing low and it's somehow helping your clientele, you are not. I'll give you a perfect example. When I first got into coaching, now remember I grew up in construction, I'm not a suit guy, very casual, drive a Jeep, live in a log cabin, and built log cabins for years. That's me, more me, right? So I start doing coaching and training and I hire a...
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Carl Gould-#70secondCEO-You Need to Get to the Point Where You Get...Yes But
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Generally speaking, I would say let's have a cadence. I like the cadence. I suspect you may not have had one of the speakers or a consultant come to you and say raise your prices today. So this would be a one-off where even if you're like well wait a minute we just raised our prices in September. So what? Raise them again. Most of your clients won't even notice, right? But you need to get to the point where you start to get the yes, but. Like, Doug, yeah, I wanna...
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Carl-Gould-#70secondCEO-How Much Could You Raise Your Pricing Without Losing Clients
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you were to raise your prices by 1%, just 1%, so if you charge $100 an hour you charge 101. If you charge 3% as a, you know, commission or a percentage rate, you now charge 3.03% right if you just charge 1% more what percentage of your clientele would leave you like all right at a hundred you were fine but 101 forget it I'm out of here how many of you what would your percentage of attrition be if you raise your prices 1% 0, 3% if you raise your...
info_outlineAre you creating bite-size consumables no matter what your business is? Carl Gould shares how in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Before you bite-size-down what you're doing you can charge a premium for that time. You don't have to, you can use it as a lead gen, because you started to stumble on it. You said well, you know, someone's getting busy with a not use this because they don't need the leads. Well, they might not be doing it for lead gen, lead generation, but they might be doing it because they wanted to give an offering. Of something really special, you know, so I was going to take my daughter to an Ariana Grande concert a couple years ago. I could have seen the entire concert for, what was it? $80 was the ticket or I could have a 30-second meet and greet for $1,600 prior to the meeting prior to the concert. So, you know, I depending on what I wanted. I wanted to consume of Grande that night, did I want to meet and greet for 30 seconds high five and a selfie 1,600 bucks? Or listen to her perform all of her music or at least the hits that she does during her concert for two hours for 80 bucks. Right? So you can do flexible consumption is a way to endear yourself to your clientele so they can choose how they want to consume you, you know, so depending on what your business model is or how you're set up or how you'd want to do it having small consumption is a really good way to allow your clients different ways for them to hire you and work with you.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.