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CarlGould-#70secondCEO-Price Defines Value

Carl Gould #70secondCEO

Release Date: 09/23/2020

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Carl Gould #70secondCEO

Organizational Chart - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You'll notice as you look at the organizational chart, there is you on top, the CEO, you're the CEO of me Incorporated. And on the left hand side, as you look on your page, that's all the activities of the business that bring in customers and cash. That's the D and the I side of the organizational chart, anything that brings it in and on the right side is the S and C part of the organizational chart and that's everything that keeps...

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Carl Gould #70secondCEO

Is Business Rocket Science - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In order to get that maximum lift, in order for you to maximize the launch of your business, you want to become what we call an MVP organization. How do you do that? You complete the stage 1 planning that we’ve laid out for you and you want to complete the stage 1 planning that we were refer to in the coming chapters. Become an align, resolve organization based on your dreams, your vision, your mission, your values and your...

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Carl Gould #70secondCEO

Is Business Rocket Science - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won’t allow for as much energy to go outward because if you have a lot of mass that means there’s a lot of internal energy and you want to minimize the internal energy so you can give the most...

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Carl Gould #70secondCEO

Is Business Rocket Science - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is...

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Carl Gould #70secondCEO

The Real World-Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So they joke with me and (unclear) like so did you take your vitamins today or you know whatever–so I put in on there because the smart phones I think I’ve been and the recurring  appointment and technology has been one of the best things ever to help us organize our lives, our smart watches are getting there too just unbelievable but I’m–what I do at the beginning of every years as I’ve–I plan all of my me stuff first and...

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Carl Gould #70secondCEO

The Real World-Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Get up in the morning and I have a couple of routines. I do some stretching, I got some challenges with my back, I had an inversion table at home that I use but I’m listening to my goals, what’s important to me all morning. There’s certain music that I play where the streets have no name that was right, man in the box, I got some—I have music that keeps me going and then when we—when I get in the car in the morning or I’m...

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Carl Gould #70secondCEO

The Real World-Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I have spoken all of my goals into my phone, into my audio recorder, I get up and I could tell you it’s 9 minutes long, I put on my wallet in a shower and I listen to every goal I have for the next 30 years, that’s what I focus on. So, I wanna know what the weather is and I know—I wanna know what’s going on in the world around me base on—because I got to be somewhat relevant, I got to wear really close when I leave the house...

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Carl Gould #70secondCEO

Career Change-Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That’s when we have the hashtag hang up the hammer, I said “we got to hang up the hammer”, I—this is exhausting, it’s killing me and so that was the process we went through, I mean I own that business for 8 more years but what I was I started to run the parts of the business I liked and I—and I leverage out the business parts that I didn’t like and so yeah, I mean—I kept on going because until I can build the six figure...

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Carl Gould #70secondCEO

Career Change-Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, there are was he’s laughing–he couldn't back under it’s like yeah they got you. Yeah, I could–I’m here to tell you I know how hard it is to get line paint out of your hair you know. So, it was on that day and I just, I remember thinking I drive out and I’m going why—what am I doing? You know I’m driving a dump truck, I said there’s got to be a better way, this can’t be my life. I was, what is that thirty, yes it was...

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Carl Gould #70secondCEO

Career Change-Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I’m driving one of my dump trucks like 60 miles with a load of junk on it cause I’ve got to get to an appointment to deliver a proposal to try to get the next job, right? The drive shaft on the U joint on the drive shaft of my truck's brakes is okay. So, I kinda know what it is, I’ve done with it before and I’m like holy crap I’m on–I’m gonna miss the appointment. So I jumped out of the truck while it’s still rolling and I...

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What do your prices say about you? Carl shares insider tips on how to create perception of value in this episode of #70secondCEO.

Read full transcript:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You know things that were more expensive are always thought to be more valuable. I mean and the consumer hasn't changed on that one. Right? And so we assume that it's more that it's better as a matter of fact. I just read this great article on watches and what makes a watch so expensive. You know, the difference between a Patek Philippe, and a Rolex and IWC and some of these other ones they said, you know what the material costs is all about the same. What goes into those watches is pretty similar, they said the big difference is the labor it takes to build them and there's some brand equity and yada yada and on and on but what I found interesting was the utility of the watches were almost all the same. So, if I have a watch and I, it and I have the same material cost as a Rolex. How do I prove I'm better than a Rolex? Well, I double the price because the assumption is well it must be good for that. You know now you've got to back it up to some degree.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.