loader from loading.io

BTI #137: My Entrepreneurial Journey with Kathleen Apodaca

Beyond the Image Podcast

Release Date: 09/25/2020

BTI #395: WTF Advertising Facts show art BTI #395: WTF Advertising Facts

Beyond the Image Podcast

It’s storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. He paid the company $13,000 and in exchange they told him to rename his company by his own name.  I should have been in the advertising business in 1970. Imagine paying a company about $90,000 in today’s dollars and all they do is tell you to name the company after yourself.    Today, we’re going to talk about crazy WTF advertising facts and statistics. “Marketing teams that have written down or...

info_outline
BTI #394: What Needs to Be On Your Instagram in 2022 show art BTI #394: What Needs to Be On Your Instagram in 2022

Beyond the Image Podcast

In this episode of the Beyond the Image podcast, host James Patrick shares the various elements that need to be included on your Instagram profile in 2022 if you hope to leverage the social media platform to grow your brand and business. In detail he discusses how to properly format your name and bio as well as what needs to be included in your story highlights and also leveraging Instagram's latest feature, pinned posts. Connect with James  Website: Instagram: Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star...

info_outline
BTI #393: How to Say BTI #393: How to Say "No" to Clients

Beyond the Image Podcast

If you’re like me, you’re terrified of being told “no.” In fact, I will try to engineer all of my actions and all of my queries just to prevent being told no. There’s something about being told no that feels shameful.    You know the idiom, the worst thing they can do is say no? Well, that’s a terrible thing! But, in this episode I want to talk about how you can actually say no to someone else. “We need to be honoring our own time, our own energy, our own limits, and our own boundaries.” IN THIS EPISODE Why saying no is important. What happens if you always say...

info_outline
BTI #392: Get All the Clients You Need with Estie Starr show art BTI #392: Get All the Clients You Need with Estie Starr

Beyond the Image Podcast

One of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can’t keep up with the number of new leads coming into your ecosystem and it doesn’t seem like there are enough hours in the day to process all the work that is coming through your front door. And then all of a sudden, you turn the page on the calendar and you realize that you don’t have any appointments for the next several weeks. What happened?    That’s what we’re talking about today; how to build a reliable and consistent lead...

info_outline
BTI #391: When Should Entrepreneurs Speak Up on Social Issues show art BTI #391: When Should Entrepreneurs Speak Up on Social Issues

Beyond the Image Podcast

I know I’ve needed to record this specific episode for quite some time. Which is naturally why I’ve put it off for as long as I possibly could.   My hope is that we can proceed and do this together.  “In the last few years alone, there have been ample opportunities for businesses and brand leaders to become activists; to speak up in a professional capacity about social issues.” IN THIS EPISODE The leaked SCOTUS document on May 3 and what happened last week. What we, as business owners, can do. When to speak up and get involved. What 65% of consumers want to see...

info_outline
BTI #390: No. 1 Area to Focus on in Business show art BTI #390: No. 1 Area to Focus on in Business

Beyond the Image Podcast

Let’s be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a PR campaign?   What I’m sharing with you today is the number one area I want you to focus your efforts and energy on for the remainder of this year and going into next year and why. “Stop...

info_outline
BTI #389: Creating Cult-Like Customers with Bebe Roxana show art BTI #389: Creating Cult-Like Customers with Bebe Roxana

Beyond the Image Podcast

My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online.   “You never get a second chance for a first impression.” IN THIS EPISODE Bebe’s story and how it all started. What it means to be intentionally vegan. The strategy behind Bebe’s beginnings and how she made it through the 2008 recession. Employees and entrepreneurs. The...

info_outline
BTI #388: How to Piss Off A Photographer show art BTI #388: How to Piss Off A Photographer

Beyond the Image Podcast

Can I share a secret with you? We’ve been in touch for awhile and I’ve been communicating with you for a couple years. We’ve established some trust and rapport. Let’s keep this between us.   The truth is, clients sometimes can really suck. I probably shouldn’t say that, but it’s true. And that’s what we’re going to talk about today; how to piss off a photographer. IN THIS EPISODE Things people say to photographers that will piss them off. Reflecting on the lies within these statements. Sharing perspective from a photographer’s point of view. Why not saying these...

info_outline
BTI #387: New Book Launch show art BTI #387: New Book Launch

Beyond the Image Podcast

What an incredible past 36 hours it has been! And in that 36 hours, I’ve only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry, became available.   Within 24 hours, this book hit 3 best seller lists on Amazon. My deepest thanks go out to all those who have picked up a copy, posted and shared about it.   In this episode, I am sharing a fuller picture of the context around the making of this book. “I wanted to make sure that this...

info_outline
BTI #386: How to Make More Money show art BTI #386: How to Make More Money

Beyond the Image Podcast

You don’t want money that jiggle jiggles, you want money that folds.  In today’s episode, we are going to talk about making more money. “You can lose a quarter of your clients and make more money.” IN THIS EPISODE How to increase your revenue with your current offerings. Why charging a premium price will actually help your business, even if you lose clients. Adding to your revenue portfolio when you need to sell a client. Turning customers into evangelists. Increasing the number of leads you’re getting. Reverse engineering your income goals. The 2 mistakes we make in...

info_outline
 
More Episodes

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.

Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!

Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com